Market Research

 
 
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    Brand Republic in Market Research

  • Skype founders settle eBay dispute

    6 Nov 2009 | 7:00 am
    NEW YORK - EBay has finally settled a complex, long-running legal battle with the founders of internet phone service Skype that will open the way for the service to be sold in a deal that values the company at $2.75 billion.

  • Game of the Week: FTW

    6 Nov 2009 | 5:37 am
    LONDON - It's that time of the week again to down tools and relax. Revolution's Game of the Week is here to ease your way into the weekend before the fireworks fun begins. This week's game is a racer from the BBC, as chosen by Kerb managing director and Revolution gaming expert Jim McNiven.

  • Revolution's top ten tweeters #14

    6 Nov 2009 | 4:59 am
    LONDON - Bored of Twitter yet? Looking for decent people to follow? If you answered yes to either, help is at hand in the form of Revolution's top ten tweeters. In the true spirit of Follow Friday we offer you the chance to get to know people you don't.

  • Sailor Jerry hands digital work to Elvis

    6 Nov 2009 | 4:45 am
    LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis as part of plans to consolidated more of its marketing efforts in to one agency.

  • Microsoft overcomes virals to reach Windows 7 sales record

    6 Nov 2009 | 4:30 am
    NEW YORK - Windows 7 may have been promoted with one of the most derided viral videos of all time, but sales of Microsoft's new operating system have broken records.
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    The QuestionPro Blog

  • How to Define, Create and Measure Customer Experience

    Ivana Taylor
    5 Nov 2009 | 11:38 pm
    It’s very hip in marketing circles to talk about customer experience.  Nailing down the critical ingredients that comprise a customer experience, however,  can get tricky and make it difficult to craft a system that delivers a high-quality experience for your customer — every time. Experience is More Than a Story You may have noticed that whenever there are articles or case studies that reference customer experiences, they take the form of a story or a report on what happened and how it make the customer feel.  We aren’t often treated to the mechanics of how the company…

  • Double Opt In vs. Single Opt In: Which is Better for Building Your List?

    Ivana Taylor
    3 Nov 2009 | 11:32 pm
    One of the reasons we do surveys is to try and figure out what’s important to our customers – so we can do more of the good stuff, and less of the stuff that irritates them.  In this months guest post from Patti Renner, That Landing Page Lady, Patti shares some recent findings on how customers like to receive information.  There’s been a lot of discussion about whether it’s better to use a single opt-in (where the customer simply enters their e-mail) or double opt-in, where the customer enters their e-mail, wait for a confirming e-mail and then authorizes you to send…

  • Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind

    Ivana Taylor
    1 Nov 2009 | 11:45 pm
    If you’ve already invested money in doing customer research on your web site, but you’re still not getting the results you want, you’ll want to tune into our on-going series with Leslie Caruthers, The Search Guru.  It may not be obvious at first, but your web site holds a wealth of data about your customers, who they are, what they like, where they’ve come from and so much more. In my last article, we talked about what a critical ingredient search engine marketing was to your overall web strategy.  In this part of our series, I’m going to give you some insider…

  • Reminder: Change to QuestionPro/IdeaScale Login

    Rob Hoehn
    31 Oct 2009 | 9:56 pm
    We have made a slight change to how users login to the system.  Starting November 1, 2009, you will need to use the email address on your account as your username.  Passwords will remain the same and this change will not affect any of the surveys or data currently existing in your account.  The only change you will need to make is to enter your email address in the username field when logging into the system. After this change takes effect, changing your email address will also change your username.  Please take a minute to confirm that the current email address on your account is one…

  • Delivering surveys – 140 characters at a time

    Rob Hoehn
    30 Oct 2009 | 4:15 pm
    Very long URLs used to not really matter to people – people would surf around on the web and barely pay attention. Now, as more people share links via Facebook and twitter – the URL matters! Specifically, when you need to share a link on Twitter, a shortened URL is imperative. With both IdeaScale and QuestionPro, we’ve been working to find ways to get those URLs shortened down as much as possible. With that, we’re happy to announce new and improved URL shortening built right into QuestionPro. Now your survey URLs will be even shorter than before! Your new short URLs…
 
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    Outsell Reports

  • It’s the People, Then the Economy: Six Steps to Managing Your Talent through Tough Times

    27 Oct 2009 | 5:00 pm
    At a time when top management is focused on lost ad revenue, uncertainty about how to connect with new customers, and a host of other business survival issues, it’s easy to downplay the human factor. But this is a time in the evolution of publishing and information-providing companies that calls for leadership that pays attention to people – especially talent. People, after all, will solve the business challenges of today, as well as create a solid foundation for organizational success tomorrow. In this report we examine how publishing leaders can be talent leaders, focusing in particular…

  • Market Research and IT & Telecom Research, Reports & Services: 2009 Market Forecast and Trends Report

    21 Oct 2009 | 5:00 pm
    This report showcases our forecast for growth and performance through 2012 of the Market Research, Reports & Services (MRRS) and IT & Telecom Research, Reports & Services (ITTRRS) segments, and provides detailed analysis of market trends. The report also looks at disruptive forces in this segment, and profiles 10 innovative companies. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of…

  • NetBase: Enabling the Next Stage of Information Consumption – Today

    23 Sep 2009 | 5:00 pm
    NetBase has the potential to disrupt Google's domination of some areas of search, though it isn’t likely to displace Google from dominating the general search market. One area of strength for NetBase is its offering directed at helping publishers better serve their content to readers. Its solution goes beyond simply locating and ranking content for display; similar to other semantic search providers like Cognition and Exalead, it looks to learn from the vast pool of content it scans and provide a layer of intelligence that helps achieve the ultimate goal of finding insight in the…

  • Analyst, Sales Force, Staff, and Employee Benchmarks in Analyst Firms

    21 Sep 2009 | 5:00 pm
    This report looks at the dynamics of user- and vendor-centric IT and telecom analyst firms – what Outsell calls the IT & Telecom Research, Reports & Services (ITTRRS) firms – comparing and contrasting revenue per employee, per analyst, per sales person, and per staff member. It provides advice and essential actions for publishers and information providers and supports those who seek greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes: - Outsell analysis of four types of ITTRRS firms based…

  • Global Sourcing: Powerfully Creating Value and Driving Change in Publishing

    2 Sep 2009 | 5:00 pm
    Global sourcing is the procurement of business services, either internally from a shared service centre (SSC), externally from an outsourcing provider, or via hybrid variants and combinations of these. In itself, global sourcing is not a panacea for corporate underperformance or fractured business models, but when applied correctly it returns value to shareholders by reducing operating costs, optimizing capabilities, and providing innovation in technology and processes. This report conveys to the leaders of the information industry the sourcing options available, the challenges they may face…
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    comScore Blog

  • Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

    4 Nov 2009 | 12:02 pm
    I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through a software upgrade that allows us to record each time a web page fully loads and the amount of time that action takes to complete. The load time is meticulously tracked down to the millisecond, making it possible to accurately compare loading performance across sites.

  • Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

    28 Oct 2009 | 3:30 pm
    This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...

  • Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

    26 Oct 2009 | 11:15 am
    I recently spoke at ad:Tech London about online advertising effectiveness and addressed the topic of how online display ad effectiveness compares to that of TV. One recent comScore study revealed that the view-through impact of online display ads can have...

  • comScore Wins 2009 Chicago Innovation Award

    21 Oct 2009 | 2:16 pm
    Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services. comScore was selected as a winner of...

  • Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?

    16 Oct 2009 | 12:26 pm
    Jay Leno included in one of his monologues recently a word of congratulation to the New York Times for being in business for 158 years. The punch line, however, was that he had read about the milestone on the Internet....
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    Tom H. C. Anderson

  • AMA-SCIP Social Media Panel at UCONN

    Tom H C Anderson
    4 Nov 2009 | 9:01 am
    Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held next Wednesday at University of Connecticut Stamford branch. I will present a few of the findings from Anderson Analytics recent Social network study with some of the stats on Facebook, LinkedIn, Twitter and MySpace usage. It will probably be similar to what I presented…

  • Best Market Research Halloween Costume 2009

    Tom H C Anderson
    30 Oct 2009 | 8:19 am
    Best Market Research Halloween Costume 2009 See this post if you don’t get the joke @TomHCAnderson Tweet This Post 

  • The Market Research Event & ESOMAR Online

    Tom H C Anderson
    30 Oct 2009 | 7:54 am
    I had back to back conferences the past two weeks. Spoke on the importance of Transparency in Offshoring Market Research at the Conference on Quality at The Market Research Event (TMRE), and then on Marketing Research and Social Media at ESOMAR Online. It was also a pleasure to moderate the panel discussion between Sean Bruich of Facebook and Dan Shapero of LinkedIn. Many attendees had asked me about the mini presentation I gave on social media at ESOMAR, so I am posting it here. Please feel free to use with clients etc. as long as you attribute the source. Also, I will be posting the content…

  • Partial Results From Next Gen Market Research (NGMR) Survey & Foundation for Transparency in Offshoring (FTO) Announcement

    Tom H C Anderson
    22 Oct 2009 | 12:01 pm
    I want to thank all Next Gen Market Research members for their participation in the first official NGMR survey. We now have about 850 completes. Will be leaving the survey in field through the weekend to allow those who have been traveling to take part. I should hopefully be able to get some of the initial topline results posted shortly after returning from the ESOMAR conference next week. However, I have already done some early reporting on a few of the questions related to offshoring. These were used in the following deck which was presented earlier this week at The Marketing Research Event…

  • The Marketing Research Event Tomorrow!

    Tom H C Anderson
    18 Oct 2009 | 6:43 pm
    If you’re at The Marketing Research Event in Las Vegas please stop by Sumerlin F tomorrow, Monday at 10:20 to hear why Offshoring is such an important issue for us all! Tweet This Post 
 
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    MediaPost.com: Research Briefs

  • Twittering To Keep Current

    6 Nov 2009 | 6:45 am
    Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service. Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices and younger internet users (those under age 44).

  • Consumers Brown Bagging, Drinking Tap Water, Saving Money

    5 Nov 2009 | 6:30 am
    A new Harris Poll finds that more than half of all adults are saving money by purchasing more generic brands, while over 40 % are brown bagging more often and cutting back on visits to hairdressers and barbers. Over 30% have switched to tap water and cancelled one or more magazine subscriptions. Smaller percentages, but many millions of people, have also cut down on dry cleaning, cut back or cancelled cable television service, cancelled a newspaper subscription, stopped buying their morning coffee, changed or cancelled their cell phone service, increased their use of carpooling or mass…

  • Social Media Retail Ads Offer Online Holiday Shopping Incentives

    4 Nov 2009 | 6:15 am
    According to results of Shop.org's eHoliday Study, conducted by BIGresearch, 47.1% of retailers surveyed will be increasing their use of social media this holiday season. 60.3% of retailers said they have added or improved their Facebook page, and 58.7% their Twitter pages this year. 65.6% have added or enhanced blogs and RSS feeds. In addition, to provide consumers with an extra incentive to start shopping, 34.3% of retailers say they will offer holiday deals earlier this year.

  • Consumers Need More Green Awareness

    3 Nov 2009 | 1:15 pm
    According to the annual Ipsos Green Technology report, few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media. Though few are aware of specifics, environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions.

  • Small Business Not Into Social Networks For Leads

    2 Nov 2009 | 9:00 am
    According to a new Citibank / GfK Roper survey of 500 small business executives across the United States, 76% have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year, while 86% say they have not used social networking sites to get business advice or information.
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    Amárach Research Blog

  • Tough Time for Pubs

    2 Nov 2009 | 2:02 am
    The Drinks Industry Group of Ireland have today published a Survey of Licenced Premises written by DCU economist Mr Anthony Foley. Amárach Research conducted the fieldwork as part of the study.Among the key findings are that:The overall picture is one of a sector suffering a period of sharp decline, with a large majority (70%) of all licensed premises surveyed reporting a decrease in net sales over the past five years.Moreover, the majority of licensed premises have relatively low annual sales revenues. 49% of all premises have annual sales revenues below €200,000, while at the low end,…

  • Small Business Survival

    29 Oct 2009 | 11:07 am
    It isn't just tough in Ireland for small businesses. The latest EIU report on Surviving the Drought: Access to Finance Among Small & Medium Sized Enterprises paints a sobering picture from around the world.The chart shows responses from 730 SME directors to the question 'when do you expect the availability of finance to return to 2007 levels in your domestic market?' The majority expect it will be 2011 and later. One in ten don't think finance availability will ever return to 2007 levels. A percentage that just might grow if the current contraction in eurozone bank lending…

  • Opposite Directions

    21 Oct 2009 | 5:33 am
    New population forecasts for Northern Ireland by NISRA point to markedly diverging futures for the two parts of the island. The table contrasts ROI forecasts (for 2009 to 2020) using CSO data, for five year age groups. For ROI we have used the M0F2 scenario (as discussed before).One thing stands out: the Republic of Ireland are no longer 'The Young Europeans'; there are younger ones it seems across the border!

  • If You're Irish

    20 Oct 2009 | 7:32 am
    These are tough times for retailers in general, and for their suppliers in particular. Tougher still for Irish brands facing exchange-rate unfriendly competitors. What about the Irish consumer in all of this? How important is the 'Irishness' of a brand or product to their buying decisions? In our September Omnibus survey (a nationally representative, online sample of 1,000 adults) we took a closer look at the issues.Firstly some historical context. International travel and more imported goods in our supermarkets and fridges have softened the attitude that 'Irish is better' over the years. The…

  • The New Normal

    15 Oct 2009 | 3:40 am
    Ireland's sales managers and directors are coming to terms with the 'New Normal' in Irish consumer markets. Check out the findings of our survey of Sales Institute of Ireland members below - and our thoughts on the prospects for recovery in 2010 and beyond.The New Normal - Amárach Presentation to Sales Institute Breakfast Briefing October 2009View more documents from Amárach Research.
 
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    W5 Blog

  • Twitter Lists

    Marty Molloy
    3 Nov 2009 | 2:58 pm
    In the last week, all Twitter users were given the Twitter List functionality. What are they? On the surface lists look like an extension of what Twitter already does, essentially giving the user more timelines. In reality, the simple add on has a lot of uses, including: The ability to de-clutter and organize those you’re following The ability to get updates without having to follow someone in your main stream A great way to see what others are doing and find new people In a sense, this move has made Twitter more useful and immediate. It gives the user the ability to switch views from…

  • Long Live Halloween

    abarefoot
    30 Oct 2009 | 7:01 am
    Halloween in Chapel Hill has historically drawn huge crowds, sexy costumes, and drunken debauchery to Franklin Street. In 2007, nearly 80,000 people showed up to partake in the festivities. However, due to fears of crime, alcohol poising and gang-related violence, that number declined last year to 35,000. From the look of things, falling numbers threaten the Chapel Hill Halloween tradition again this year. The number of bodies on Franklin Street is not the only thing declining. According to MPR, Americans are expected to spend 15% less on Halloween than last year due to the poor economy.

  • Retro Commercial of the Week – Halloween Edition

    Marty Molloy
    30 Oct 2009 | 6:43 am
    Tagged: advertising, commercial, halloween, holiday, mcdonalds, retro, retro commercial, trick or treat

  • The Internet Writing Renaissance

    Tristan Shook
    27 Oct 2009 | 6:34 am
    As far as I can tell the two most common Twitter complaints from non-adopters are as follows: 1.) “What’s the point?” and 2.) “I don’t have anything to say.” I agree with both to some extent. Most updates on the site tend toward the banal. However, what’s fascinating about Twitter is not what Twitterers (Twits? Twitfolk?) are writing about, but the fact they are indeed writing. As it turns out, we are in the middle of a writing renaissance. The internet has had an effect on authorship that, with regard to bringing the written word to a mass audience, surpasses that of the…

  • Recap on Planningness

    Marty Molloy
    23 Oct 2009 | 7:36 am
    So I’m back at my desk and finally dug out from my whirlwind week that included two great days at Planningness. I didn’t go to all of the sessions, but really enjoyed the ones I did go to, including: Jason Oke and Gareth Kay’s talk on Connections Planning Grant McCracken on Bringing Culture into Corporations Ken Eklund’s discussion of games Garry Tan of Posterous and the bonus session of Joe Lambert from the Center for Digital Story Telling The decks and videos from the even are available on the Planningness website. Also, for some of the reactions and a recap via…
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    ABI Research

  • 100,000 iPhone Apps & Counting - Expect Many, Many More

    5 Nov 2009 | 7:48 pm
    Apple recently announced that there are now 100,000 Applications available on the iPhone App Store. Of these, there are over 16,000 games; which represent the most downloaded category of the store. There’s no longer just ‘an app for that’, there’s at least ten. That being the case, you would expect the development of applications for this platform to start slowing down, right? Wrong.   The iPhone ecosphere is set to explode in 2010. Adobe, the creator of the very popular Flash platform, announced earlier this quarter that the new version of the Flash Professional…

  • Outdoor & Fitness Segment Only Bright Spot in Garmin’s Q3 Results

    5 Nov 2009 | 5:25 am
    Garmin’s third quarter financial results  confirm the rising popularity of GPS outdoor and fitness devices as it remains Garmin’s only segment to post quarterly and year-to-date YoY revenue growth:   Q3 YoY growth per segment   - Automotive/Mobile segment revenue decreased 13% to $546 million - Outdoor/Fitness segment revenue ...

  • China Unicom puts its weight behind femtocells

    2 Nov 2009 | 2:49 am
    Over the weekend we had China Unicom announce their femtocell rollout known as ‘3G Inn’. The service has been launched in ten provinces in Northern China according to a Chinese Reuters report (translated). Although the details of the rollout, pricing and vendors is sketchy at the moment - it definitely is welcome news for the femtocell market. It’s no secret that femtocell volumes in 2009 have been sluggish with some carrier’s known to have delayed shipments until 2010. There are sugge ...

  • TomTom’s Q3 Results: Focus on Profitability and Non-PND Activities

    29 Oct 2009 | 6:28 am
    While TomTom’s revenues are still down YoY (-15%) and QoQ (-1%), the net result has improved, now at 31 million Euro, a 42% increase compared with Q2, but still 48% lower than Q3 2008. This increased profitability is the result of severe cost cutting measures, including redundancies, to reduce operating expenses by €26 million.   With growth prospects for the PND segment remaining dim – full year 2009 PND shipments estimated by TomTom at 15 million in Europe and 17 million in the US and TomTom’s LIVE connected PND range unlikely to turn the tide any time soon - ,…

  • Microsoft Pulls the Plug on MSN Direct on January 1st 2012

    28 Oct 2009 | 9:31 am
    What always seemed like a temporary solution – despite the support of PND market leader Garmin – has now effectively been earmarked for phase out. Based on unlicensed FM spectrum in the US and Canada, MSN Direct was designed to stream navigation content such as traffic, weather, gas prices, events, and even destinations or routes planned on an on-line mapping tools to a range of mobile devices, offering an alternative for RDS-TMC or Satellite connectivity. However, with the expected availability of an increasing number of mobile devices featuring built-in two-way cellular…
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    Online Market Research

  • Quick Reminders for Using Online Surveys

    6 Nov 2009 | 6:01 am
    In the past several years, many market researchers have shifted to using online surveys more frequently. Traditionally, these online surveys were emailed rather than posted online to avoid data skewing. When creating the online survey design, there are several things to consider. Make sure the electronic survey is simple and easy to use. Too often, online survey forms are cumbersome or technologically dated. Keep it simple, and you won’t run into any problems. You must also plan carefully to make sure no questions are missed. You can design online surveys so they will not allow survey…

  • What is a Survey?

    6 Nov 2009 | 4:31 am
    Rarely are we asked the question, What is a survey? Typically questions follow the path of, Why do I need a survey program? What am I going to get out of conducting online web surveys to collect customer feedback? Or How do I get started measuring employee satisfaction with online questionnaire templates? However, sometimes it's good to define market research and what it means, and answer the rarely asked question, What is a survey? Market Research Definition (mahr-kit-ree-surch) The gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to…

  • Survey Basics: Types of Survey Designs

    5 Nov 2009 | 10:55 am
    The vast majority of survey research projects are studies at a single point in time of a specified population, such as employees, customers or the general public.  Fewer web survey designs track opinions over time.  This post outlines the different types of surveys carried out by researchers. Point-in-time surveys are called cross-sectional studies.  They study a single population or sample size during a single specified time-frame, and give us a “snapshot” of opinion data.  Cross-sectional surveys comprise the largest number of projects that are…

  • Acting on Research Results

    5 Nov 2009 | 4:23 am
    Completing a study is just the first step in the market research process. A good researcher knows there is plenty of work left to be done analyzing survey data and taking action on survey results. Stay in touch with the client and schedule presentations of the research. If you have a client contact assigned to the project, go over the preliminary survey data to see what key findings they feel are the most important to share. Create presentations around these key findings. You can also create separate market survey reports for different groups within the same company. For example, if you have…

  • Snowball Sampling for Concept and Pilot Testing

    4 Nov 2009 | 11:20 am
    I always recommend probability-based survey sampling techniques wherever possible.  Sometimes, however, companies and organizations want to get an initial feel for how consumers and customers will react to a new product or concept.  In addition, early in the process, you may not have the ability to comprehensively identify a target market or sampling frame, and there is no way to produce a representative sample of your population.  In these instances, it may be useful to employ a snowball sampling technique as a pilot project, or to gain a rough, early grasp on what customers…
 
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    Market Connections Blog

  • Taking the Guesswork out of Messaging

    Dave Glantz
    16 Oct 2009 | 10:40 am
    Effectively marketing products or services can sometimes be tricky.  Of course, it starts by developing a compelling message. But even a slight change in the message phrasing, emphasis, or even alignment with the company’s brand can make a big difference in how the product or service is perceived. Research can reveal if the market understands your product or service and if the messaging is effective. For example, last year one of our clients launched a completely new service to its traditional core audience. After sales for the service languished, they came to us to learn why. It…

  • Sharing your Research Past

    Laurie Morrow
    8 Oct 2009 | 10:21 am
    A research firm must gain a solid understanding of the client’s situation in order to develop and execute an effective market study.  It is important for the client to provide as much background info as possible to their research provider; especially sharing any prior relevant studies the company has conducted. The findings from previous research and analyses are critical, whether conducted by other research companies or in-house.  This relevant data helps enable us to: More quickly get up to speed about your offerings, markets, customers Avoid survey redundancies and/or…

  • We’re Now on the GSA Schedule!

    Lisa Dezzutti
    1 Oct 2009 | 5:22 am
    Market Connections has been awarded a General Services Administration (GSA) contract.   As of October 1, we’ll be on the GSA AIMS schedule under SIN 541-4A – Market Research & Analysis Services.  We look forward to providing our deep government market expertise and full-service research services to federal agencies. Share this article Hide Sites

  • Research Before Redesign

    Dave Glantz
    4 Sep 2009 | 8:01 am
    Everyone knows their web site is one of the most important touch points with customers and prospects.  Research studies can be immensely helpful during the process of redesigning a web site.  The findings can help maximize the value of the site for everyone that touches it including customers, prospects, partners, investors, press, and potential employees.   Research done before and after creating a new website design can help answer: Why people visit the site   How they’re getting to the site What would improve the visitors’ experience If the site is user friendly Click here…

  • Go Green or Go Home

    Laurie Morrow
    26 Aug 2009 | 2:03 pm
    We were recently asked to gather perceptions around the issue of going green. Companies want to better understand how important this issue is to their current and prospective customers, the best ways to deliver “greener” services and solutions, and how to effectively communicate the ripple effect of those green benefits to their customer organizations. This issue is of particular relevance to government contractors, as the Obama administration has made it clear that green and alternative energy sources will be a focus over the next four years. Certainly global warming is a…
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    Marketing Experiments Blog

  • The 1up Effect: How to undermine yourself by outdoing yourself

    Corey Trent
    6 Nov 2009 | 4:00 am
    We’ve all got that one friend. If you went to high school with Paul Rudd, he’s personal friends with Paul McCartney. If you just got back from St. Louis, he’s bragging about his tan from St. Barts. I call this the 1up effect. And it is prevalent on web pages as well – where each element is trying to outdo the other. Sure, we can cite many reasons for it. Designing a functional and attractive page can be quite a task. In most cases, we have many things to consider and people to please. The sales team wants us to collect lead information with a capture form. Legal wants…

  • Ask an Optimizer: How to guide visitor thinking

    Daniel Burstein
    4 Nov 2009 | 10:10 am
    Editor’s note: During our October 28 web clinic about properly guiding visitors to your conversion objectives, researchers Boris Grinkot, Corey Trent, and Heather Andruk fielded several audience questions. Q: Does left navigation diminish conversion rate? It all depends on the purpose of the page. For a simple landing page to which you drive prospects from PPC ads, affiliates and banner ads, this additional navigation will likely distract visitors and drive down conversion rates. It ends up being just one more competing objective. The answer to the “What can I do?” question…

  • What else can I test… to increase email clickthrough rate?

    Gaby Diaz
    2 Nov 2009 | 9:21 am
    At our web clinics and optimization training workshops, two of the most frequent questions are: “What else can I test?” and “Do you have a good example?” MarketingExperiments research analysts provide practical test ideas and examples in the “What else can I test?” column. According to the “2010 Media Planning Intelligence Study” from the Center for Media Research, email marketing is still the most preferred and effective way channel marketers have to communicate directly with their customers. It is also the preferred method of communication by…

  • Ask an Optimizer: How to structure and execute better tests

    Daniel Burstein
    22 Oct 2009 | 7:55 am
    Editor’s note: During our October 14 web clinic on overcoming testing obstacles, senior researchers Boris Grinkot and Gaby Diaz fielded several audience questions on optimization testing. We’ve distilled the best questions and answers for the latest edition of our Ask an Optimizer column. Q: How long should we split test a variable or collect data points in order to make a valid decision? You need to use a statistical formula called the chi-square test that takes into account the number of samples you are going to collect, the amount of variance (between the control and the best…

  • Google adds more flexibility and intelligence to Analytics and Website Optimizer

    Adam Lapp
    20 Oct 2009 | 2:07 pm
    As I sat in the conference room of building 14 at the Googleplex last week, my excitement about what Google was doing to improve its analytics and testing platforms went through the roof. At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Well, there is not a lot, but the few features Google added to its testing platform are HUGE! For me, two of the most notable updates are: Management API for the creation and management of experiments outside of…
 
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    Cheskin - Fresh Perspectives

  • Modeling Consumer Economic Mind- States: The Tension Between Hope and Predictability

    Miguel Gomez Winebrenner
    5 Nov 2009 | 3:14 pm
    As an economics major in college I was overwhelmed by predictors of economic success that were based on hard variables such as GDP, unemployment, velocity of money, among others. All of these variables are important in predicting the state of economic affairs, but at the time I was also intrigued...

  • Is the Trend Towards On-Demand TV Applicable to the Hispanic Market?

    Miguel Gomez Winebrenner
    14 Oct 2009 | 11:04 am
    On-demand technology like Apple TV is one more piece of evidence that consumers, thanks to the Internet and DVR capabilities, have and will continue to hold more and more power over what they watch, when they watch, and how much/little advertising they want to see. TV as we know it,...

  • The Greenest Big Companies

    Kelli Peterson
    23 Sep 2009 | 5:12 pm
    This week Newsweek’s cover story promotes an exclusive ranking of “The Greenest Big Companies in America”. This is an important moment in time. In 2006, Vanity Fair was among a few high profile publications that devoted entire issues to the green movement and their distribution was reported to have been...

  • iWise for Great Quotes

    Leigh Marriner
    26 Aug 2009 | 2:11 pm
    The iWise mission is to organize the wisdom of the world. It has quotes on every topic imaginable, and from many famous people, and a real-time wall of people adding quotes every minute. It’s a great site – fun to dip in and see what catches your eye. If you...

  • Design Measurment Metrics

    Darrel Rhea
    26 Aug 2009 | 11:53 am
    Wouldn't it be great if we could just tap into the body's physical responses to design by leveraging the best technology, software and science? We could remove all the messy, subjective and mysterious parts of understanding how people are influenced by aesthetics. It has long been a promise of science...
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    Curiously Persistent

  • Five predictions on the future of TV

    Simon Kendrick
    3 Nov 2009 | 5:10 am
    Scheduled broadcast television will always constitute the majority of viewing The majority of viewing will always be passive Simultaneous social media activity will remain niche – it will primarily be a substitute for when people aren’t physically in the room with you A form of modified Pareto principle will persist (maybe not 80% of viewing on 20% of channels, but 60% of viewing on 5% of channels is believable) Watching TV on a “computer” will peak in a few years – it will be doubly squeezed by web enabled “television” and “mobile”…

  • Remove the zombies from research

    Simon Kendrick
    19 Oct 2009 | 4:40 am
    “Bringing research to life”. Ick. There are over 20,000 results in Google for this horrible, horrible cliche. And it’s completely meaningless. Was the research dead beforehand? Have a couple of verbatim quotes and vox pop videos literally brought sentience to the project? Coming at it from the opposite angle, the expression is quite Stalinistic – “One death is a tragedy, but a million deaths are a statistic” But mainly, it is just an excuse for poor communicators unable to make data or research interesting, relevant or memorable. So, please, no more playing…

  • Selective reporting

    Simon Kendrick
    1 Oct 2009 | 4:16 pm
    I like the IAB. They’re nice people, and do good work. I’m even a member. But… Internet overtakes TV to become UK’s biggest ad sector ? No. As I pointed out this time last year, their reporting is a bit disingenuous (click through to see a nice chart – a product of my ability to devote greater time to blogging). The headline finding this year is that online represents 23.5% of all UK spending, whereas TV represents 21.9% However: Online conflates search, classified, display and email Press display and classified (conveniently separated) combined account for 29.5%…

  • A guide to corporate blogging (beta)

    Simon Kendrick
    30 Sep 2009 | 4:06 am
    We’ve recently set up our Essential Research blog. It’s started well, albeit a little slowly. Go check it out. The main reason for the slow start is that we are currently crazy busy. However, a second reason is that the majority of us have never blogged before. And as those who have their own blog know, it is a little scary to begin with. What do I write about? Who will read it? What if it is rubbish? I’m quite happy with how this blog has evolved. But the number of blogs I’ve had is in double figures (I think), and it has taken me 6 or 7 years to get into a position…

  • A second set of eyes

    Simon Kendrick
    20 Sep 2009 | 4:53 am
    In my last post, I attempted to make a few calculations around the return on conversation. Rather embarrassingly, I suffered a temporary mindfreeze regarding the definition of a percentage, and so my calculations were out by a factor of 100. This is my blog, and – unless I am directly linking to someone else – everything here is the work of me and me alone. This has its upsides and drawbacks. One of the obvious drawbacks is my idiosyncratic quality control. Sometimes I may dwell over a post and its formulation for an age, other times I will quickly bash something out without due…
 
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    MROC Talk - PluggedIN's Blog

  • ESOMAR Online Research 2009 Takeaways

    2 Nov 2009 | 11:28 pm
    I'm finally back and caught up after ESOMAR Online Research 2009.  It was great to meet and hang out with fellow Twitter folks from the research industry, including @jhenning, @sawchuckMR, @duey23, @tomewing, @ZebraBites, @steveaugust, @katetribe, @shailibhatt (and many more...).   I won't go into a full recap of the conference presentations, since Jeffrey Henning of Vovici (@jhenning) did a great job of that on Vovici's blog, but I will highlight a few of the takeaways I had during the conference...Research insights through social media can be harnessed...somehow - The feeling…

  • PluggedIN at ESOMAR Online Research 2009

    21 Oct 2009 | 7:54 am
    In case you missed it in our monthly newsletter, PluggedIN will be at the ESOMAR Online Research 2009 Conference next week in Chicago.  Both Ben and Matt will be there to meet up with fellow online researchers.  We'll also be at the tweetup if you would like to catch up for a drink after the conference.  Hope to see you there!

  • Flickr and the growth of market research online communities

    19 Oct 2009 | 1:09 am
    I came across an interesting interview last week with Caterina Fake, co-founder of Flickr (click here to view the full article at Fast Company).  In the interview she talks about how Flickr got started, the environment that created their success and the role that viral loops played in Flickr's success.  There were a few takeaways that I thought would be interesting to share for those of us in the market research and online community space...Viral growth is one thing, great moderation is another - In the interview, Catarina talks about how in the early days of Flickr the founders…

  • Beyond surface level findings in market research online communities

    16 Oct 2009 | 7:26 am
    As many of the readers of this blog know, a major part of the moderator's role in research settings is to help people discuss experiences, feelings and memories in ways that go beyond surface level responses, given that people can have a hard time articulating these thoughts initially. Given this challenge, face-to-face moderators use a variety of techniques to go beyond surface level/rationalized responses and into the realm of emotions and drivers of decision making.   However, these techniques change a bit in the online research setting...  Here are a few of the techniques…

  • Creating a market research online community on "boring" topics

    9 Oct 2009 | 2:09 am
    In previous blog posts, we've talked about how it is important to have a shared purpose or background for members in a research community.  The stronger that shared purpose is, the more vibrant the community will (likely) be.  For example, a research community of iPhone users is likely to be a really vibrant group...  However, even if you don't sell a "sexy" product like the iPhone that people naturally talk about, you can still build a successful online research community...  You just have to be a little "creative" in the way you define your shared background.One…
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    Techneos Systems

  • Looking back: mobile phone commercial from 1990

    6 Nov 2009 | 9:36 am
    Mobile phones sure have come a long way...

  • The Frustration of Mobility and Reach

    28 Oct 2009 | 5:20 am
    In my last post, I wondered about device market share and it's affect on our ability to reach the right people for survey conducting.I focused on the manufacturer / operating system, but another element also has a significant affect on reach. I guess you could call it Mode. We normally talk about mode in terms of whether we're collecting data over the web, over the phone, face-to-face, etc. Mobile is it's own mode, but there are choices within that mode.  Specifically, the primary mobile mode possibilities for a mobile survey system are text message, mobile web,…

  • Cheap Netbook for Mobile Data Collection

    27 Oct 2009 | 7:06 am
    Hardware markets have never been so attractive.  Check out the hot deal on the ASUS Eee PC with Windows at $285.MCAPI used to only apply to PDA Survey Software, but with the introduction and proliferation of Netbooks, and powerful mobile survey packages like the ones offered by my company,  now you can easily deploy complex surveys to small and large screens alike, depending on your project need.

  • The latest on mobile market share - coverage & reach

    19 Oct 2009 | 3:14 pm
    The two main considerations in picking a mobile research methodology are capability (what kind of work am I enabled to do?) and coverage (who can I reach with that capability?). Those of us in research care so much about market share of mobile devices because it profoundly affects both elements. We need to reach people. But it's not just any people we need - we need to reach the right people. A colleague of mine recently held a focus group and noted - "hey - there are an awful lot of artists and musicians in this group..." Did his recruiter get the mix of participants…

  • Cheap Interview Devices Still Exist

    8 Oct 2009 | 2:31 pm
    If you're a real cheapskate like me, and you've been biding your time before making a new hardware investment, then look no longer. The next release of inexpensive smartphone technology for MCAPI interviews and diary studies has arrived.Check out the unlocked Palm Treo 500 for $119.  Incredible.Just make sure you're willing to live with a QWERTZ keyboard - (in Germany, they switch the Z with the Y.. go figure).Some shameless promotion here, but with Techneos' new SaaS pay-per-complete options, there's never been a more affordable time to equip your field force or diary…
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    Zoomerang

  • Interpreting Customer Survey Results

    Donna
    6 Nov 2009 | 7:11 am
      When you’re analyzing customer satisfaction survey results, the most important goals are minimizing the low scores and improving the top scores. It is important to monitor the “top two-box” satisfaction number, which is the combined percentage of those saying they are very or somewhat satisfied. It is essential, however, to call out to management the proportion of customers who are dissatisfied and to reduce those percentages. Insights into how to do that are found by learning what those who provide high ratings have to say and reviewing the results of those who are dissatisfied…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/04/09

    Donna
    4 Nov 2009 | 7:34 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Set up skip logic to screen out respondents who do not meet your criteria -  Send transactional surveys promptly after the interaction while the experience is still fresh in the customer’s mind -…

  • Halloween 2009 Survey Results

    Donna
    30 Oct 2009 | 5:24 am
                                      Double, double toil and trouble;                                   Fire burn and cauldron bubble.                                   Fillet of a fenny snake,                                    In the cauldron boil and bake;                                    Eye of newt, and toe of frog,                                   Wool of bat, and tongue of dog, …

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 10/28/09

    Donna
    28 Oct 2009 | 8:46 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Statistical Analysis to Measure Your Survey Results -  For employee or company satisfaction surveys, surveys should be conducted quarterly rather than conducting them once per year. If there is…

  • Survey Results Graphs and Charts

    Donna
    25 Oct 2009 | 5:24 pm
        In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your results. A survey results pie chart is best for seeing how something is divided among different groups Pie charts show categories of data in proportion to the whole data set. The entire pie acts as the visual representation of the compiled data and each slice represents a different category within. When analyzing pie chart data look for the largest piece to find the most common category and be sure to pay attention to the…
 
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    Zoomerang Blog

  • Interpreting Customer Survey Results

    Donna
    6 Nov 2009 | 7:11 am
      When you’re analyzing customer satisfaction survey results, the most important goals are minimizing the low scores and improving the top scores. It is important to monitor the “top two-box” satisfaction number, which is the combined percentage of those saying they are very or somewhat satisfied. It is essential, however, to call out to management the proportion of customers who are dissatisfied and to reduce those percentages. Insights into how to do that are found by learning what those who provide high ratings have to say and reviewing the results of those who are dissatisfied…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/04/09

    Donna
    4 Nov 2009 | 7:34 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Set up skip logic to screen out respondents who do not meet your criteria -  Send transactional surveys promptly after the interaction while the experience is still fresh in the customer’s mind -…

  • Halloween 2009 Survey Results

    Donna
    30 Oct 2009 | 5:24 am
                                      Double, double toil and trouble;                                   Fire burn and cauldron bubble.                                   Fillet of a fenny snake,                                    In the cauldron boil and bake;                                    Eye of newt, and toe of frog,                                   Wool of bat, and tongue of dog, …

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 10/28/09

    Donna
    28 Oct 2009 | 8:46 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Statistical Analysis to Measure Your Survey Results -  For employee or company satisfaction surveys, surveys should be conducted quarterly rather than conducting them once per year. If there is…

  • Survey Results Graphs and Charts

    Donna
    25 Oct 2009 | 5:24 pm
        In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your results. A survey results pie chart is best for seeing how something is divided among different groups Pie charts show categories of data in proportion to the whole data set. The entire pie acts as the visual representation of the compiled data and each slice represents a different category within. When analyzing pie chart data look for the largest piece to find the most common category and be sure to pay attention to the…
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    Cvent Web Surveys

  • USAA Survey says Shoppers Plan to Use Cash this Holiday Season

    6 Nov 2009 | 12:35 pm
    USAA Survey says Shoppers Plan to Use Cash this Holiday Season USAA, the insurance and financial company who we've reported tops customer satisfaction surveys time and time again says shoppers are planning to use more cash and less credit this holiday season. Their insurance survey report shows 85% of shoppers plan to use cash and 62% plan to use more cash this year than last year. They also found that 56% of consumers have been saving cash throughout the year to spend during the holidays. This jives with other survey research that Americans are, in general, saving more and spending less.

  • Survey Research Definitions: Habituation and Acquiescence

    6 Nov 2009 | 11:26 am
    It is tempting to include many similar question types with similar response options in your online survey design.  Matrix questions, for example, provide an efficient questionnaire design method to help you gather lots of data in a neat, brief survey form.  It is wise, however, to resist the urge to use too many uniform survey questions and response lists, namely because of two sources of bias that stem from doing so: habituation and acquiescence.Habituation occurs when respondents begin providing the same answers to survey questions with the same response options.  They start…

  • Survey Logic: The Importance of Planning Ahead

    6 Nov 2009 | 7:29 am
    I think I have always thought of myself as a "planner." While some people "fly by the seat of their pants," I am constantly thinking ahead to the consequences of my actions. The way I see it, this can be a good thing and a bad thing. Being a "planner" is bad because I am not as spontaneous as some of my friends. The "life of the party" is usually not someone who thinks ahead. However, it is a good thing at the same time, especially when operating in the corporate world, and specifically when designing online surveys. I wrote a post a couple weeks ago…

  • Quick Reminders for Using Online Surveys

    6 Nov 2009 | 6:01 am
    In the past several years, many market researchers have shifted to using online surveys more frequently. Traditionally, these online surveys were emailed rather than posted online to avoid data skewing. When creating the online survey design, there are several things to consider. Make sure the electronic survey is simple and easy to use. Too often, online survey forms are cumbersome or technologically dated. Keep it simple, and you won’t run into any problems. You must also plan carefully to make sure no questions are missed. You can design online surveys so they will not allow survey…

  • Designing Surveys: Getting the Creative Gears Moving

    6 Nov 2009 | 5:17 am
    All too often, we begin the survey creation process, but draw a blank.  How should we design a survey?  Should a survey design have the company look and feel?  Or should we design it to be a fresh look? Having an online surveys tool that has survey templates built into the system is extremely important.  It eliminates the nagging question, "What is a survey design? How do I create a professional looking web 2.0 survey?"  This gives the survey builder that boost to get the creative juices flowing. In the Cvent Web Survey solution, there are over 50 graphical…
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    Zoomerang Blog

  • Interpreting Customer Survey Results

    Donna
    6 Nov 2009 | 7:11 am
      When you’re analyzing customer satisfaction survey results, the most important goals are minimizing the low scores and improving the top scores. It is important to monitor the “top two-box” satisfaction number, which is the combined percentage of those saying they are very or somewhat satisfied. It is essential, however, to call out to management the proportion of customers who are dissatisfied and to reduce those percentages. Insights into how to do that are found by learning what those who provide high ratings have to say and reviewing the results of those who are dissatisfied…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/04/09

    Donna
    4 Nov 2009 | 7:34 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Set up skip logic to screen out respondents who do not meet your criteria -  Send transactional surveys promptly after the interaction while the experience is still fresh in the customer’s mind -…

  • Halloween 2009 Survey Results

    Donna
    30 Oct 2009 | 5:24 am
                                      Double, double toil and trouble;                                   Fire burn and cauldron bubble.                                   Fillet of a fenny snake,                                    In the cauldron boil and bake;                                    Eye of newt, and toe of frog,                                   Wool of bat, and tongue of dog, …

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 10/28/09

    Donna
    28 Oct 2009 | 8:46 am
      Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Statistical Analysis to Measure Your Survey Results -  For employee or company satisfaction surveys, surveys should be conducted quarterly rather than conducting them once per year. If there is…

  • Survey Results Graphs and Charts

    Donna
    25 Oct 2009 | 5:24 pm
        In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your results. A survey results pie chart is best for seeing how something is divided among different groups Pie charts show categories of data in proportion to the whole data set. The entire pie acts as the visual representation of the compiled data and each slice represents a different category within. When analyzing pie chart data look for the largest piece to find the most common category and be sure to pay attention to the…
 
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    SurveyGizmo

  • Fun is Engaging!

    Samantha Lynn Harms
    6 Nov 2009 | 11:27 am
    (source) The notion that fun increases participation is not new. How many times in your career have you been bribed to attend a meeting with food? Ok–probably enough to know that pizza does not cancel out tedium completely, however, we keep trying to make everything more enjoyable for ourselves by mediating looming unpleasantness when it threatens us. However, this video from TheFunTheory.com goes further–it speaks to the challenge of compelling people to make a healthier choice by making the beneficial choice more fun. Even more, how can we make building surveys more fun for you?

  • New: SurveyGizmo Tips, Tricks + Hacks Series!

    Samantha Lynn Harms
    5 Nov 2009 | 9:30 pm
    We build other things, too–after 5pm While we’re answering the phones, juggling support tickets, playing with Lego models, and building awesome survey software, we’re also thinking about how we could improve the blog. So, we’d like to start writing an ongoing series of posts about SurveyGizmo Tips, Tricks + Hacks, where we blog about everything from new SurveyGizmo features, to creative uses of the survey software, to reminders about neat tricks the software can do, and other good things that will benefit you, the ever-deserving populous. We’ll find ideas for…

  • And the winner of SurveyGizmo Lab Week is…

    Samantha Lynn Harms
    3 Nov 2009 | 8:50 am
    Chad! And his survey-logic visualizer! His tool for visualizing survey logic impressed us all, so he received the coveted Lego AT-AT. Congratulations, Chad! When the dust cleared, and Lab Week concluded, the SurveyGizmo employees had to choose between an awesome interactive tutorial system, a super new mascot, a rad global spellcheck, and a stellar tool for visualizing survey logic. We all hated to pick a favorite, since each project was so well executed, and each will add quite a bit of awesome to the SurveyGizmo application. Though, in the end, someone had to prevail, and we’re glad…

  • New Feature: Facebook Integration

    Brittany Heidtke
    30 Oct 2009 | 9:36 am
    Two weeks ago Christian Vanek, one of our co-founders, attended The Market Research Event put on by IIR (Institute for International Research) in Las Vegas. He came back with a number of amazing take-aways, and one of the most significant was within the last year the market research community has embraced using online social communities in their research. In particular, the way they are used as cost saving techniques during these economic times. This lit the fire on our collective behinds to roll out some social network integration projects. The Twitter integration started the ball rolling,…

  • SurveyGizmo at ExactTarget’s Connections ‘09

    Samantha Lynn Harms
    20 Oct 2009 | 4:04 pm
    Today I spoke with Derek Scruggs, SurveyGizmo’s VP of Sales and Business Development, about attending Connections ‘09, The ExactTarget User Conference. Held this year on October 13-15th, Connections is a conference for worldwide partners of ExactTarget, attracting a cosmopolitan crowd to the Indianapolis area, which charms natives and foreigners alike with its midwestern appeal. According to Derek, it was a very well organized, well-run event, and he even got to see some of our Indy customers at an informal SurveyGizmo meetup! For Derek and for SurveyGizmo, Connections reaffirmed…
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    LoveStats

  • The Evolution of Research Privacy – It’s Only Just Begun

    lovestats
    6 Nov 2009 | 2:16 pm
    Chances are I didn’t give you permission to read this. You probably found this blog because of a google search or a twitter search or some other online search service. You found it through google because I checked a box on my wordpress profile page that said yes, google has permission to index this. Or, [...]

  • Mobile Surveys – Kill Me Now

    lovestats
    5 Nov 2009 | 5:03 am
    As I write this blog from the comfort of the Toronto Transit Sytem using my Blackberry, I am reminded of various things. Like, what surgery could I get to add two more thumbs to each hand and how much does carpal tunnel surgery cost? Damn, this is slow and painful! But, while I’m here waiting [...]
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    The Forrester Blog

  • The Data Digest: Trending Online Payment Preferences In Europe

    Reineke Reitsma
    6 Nov 2009 | 4:24 am
    [Posted by Reineke Reitsma] Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal…

  • Which online consumer trends will dominate 2010?

    Reineke Reitsma
    5 Nov 2009 | 1:06 am
    [Posted by Reineke Reitsma] You are invited to attend a complimentary live Webinar with myself and Jacqueline Anderson on November 10, 11 a.m. EST on “Top 3 Online Consumer Trends to Watch in 2010” Click here to Register

  • Innovative Ways To Gather Consumer Insight In A 3D World

    Reineke Reitsma
    2 Nov 2009 | 2:54 am
    [Posted by Reineke Reitsma] Last week I co-hosted a session at Forrester's Consumer Forum on innovative research. John Kearon, CEO of Brainjuicer, lead a discussion with panel members Sion Agami from Procter and Gamble, Jan Angel from Altria and Bob Pankauskas from Allstate. These three market researchers shared how introducing innovations to the research mix lead to additional insights and increased commitment from senior management. But it's not always easy. Some best practices they've shared with the audience: Dare to take risks. Market Research is a conservative…

  • The Data Digest: Social Media - Boys vs Girls

    Reineke Reitsma
    29 Oct 2009 | 8:33 pm
    [Posted by Reineke Reitsma] Social networking, watching user-created video, and listening to user-created audio online are at the top of social media activities that youth engage in at least monthly. Data from our Technographics online US Youth survey shows that boys and girls use social media in different ways. Girls favor communication activities, such as posting comments on other people’s profiles, commenting on blogs, and contributing to online discussion groups and they are also more active at maintaining their own blogs and Web pages.

  • The Future Of Research: Building A 3-Dimensional View Of The Customer

    Reineke Reitsma
    28 Oct 2009 | 7:25 am
    [Posted by Reineke Reitsma] For a new report I'm writing I'm looking into knowledge management and what this means for Market Research. Currently, in most market research department each survey is a standalone project and it's close to non-existent that results are analyzed across surveys or data sources for gathering insights and trends. On the other side of the house there are colleagues analyzing web statistics, DM and email marketing data, brand trackers, and CRM outcomes. However, this set-up will no longer be acceptable in the future. Consumers connect with…
 
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    Blumen Research

  • Software for business analytics & dashboards

    Eric B
    25 Oct 2009 | 5:02 am
    After testing the boundaries with my last post on integrating Twitter within time dependent market research reports I am going to try to take a look at a more traditional topic, Software for Business Analytics & Dashboards.“Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.” WikipediaThe area of business analytics and dashboards for business intelligence is fairly new to me and I have been researching two tools to possibly…

  • Twitter market research case study: Paranormal Activity

    Eric B
    13 Oct 2009 | 6:47 am
    While I am not a full fledged ambassador of using Twitter sentiment and analysis as a market research tool I can see the benefit in analyzing the data combined with a time dependent market research study using questionnaires and panels. Over the weekend the indi film, Paranormal Activity purchased by Paramount Pictures, which shot for a reported $15,000 grossed $7.1 million. The market push first included screenings at 12:00 am slots to build up buzz and fans could vote on a dedicated website to bring the film to their city. Paranormal Activity averaged $44,163 a theater over the past…

  • Actionable surveys

    Eric B
    12 Oct 2009 | 2:13 am
    A great article by John Goodman and Patty David from TARP Worldwide Inc. on why customer satisfaction surveys are not actionable was recently written for Quirks.com. I want to focus on the methods they bring forward to create a more actionable survey and expand on those ideas.Ask direct questions about what went wrong: Pre-populate your questionnaire with a list of things that could have gone wrong. This is a strong point and according to the authors it helps in uncovering as many as three times more problems. I assume that it provides a base and starting point for clients or consumers to…

  • Derived importance in the Importance Satisfaction Model

    Eric B
    4 Oct 2009 | 8:36 am
    In the post covering the value of the importance satisfaction importance model I mentioned three areas that have to be taken into account before drawing results from the model. The notion that respondents will correctly identify importance levels for each product or service attribute will now be up for debate.From the last post:It is up for debate if customers can correctly identify importance levels for each attribute. When asked an importance level for several attributes what client would not want to indicate that each one is important. You have my business now focus on everything. While…

  • Two new partnerships within the data space

    Eric B
    24 Sep 2009 | 7:20 am
    Over the past week there were a couple of quite interesting partnerships between technology and research companies. The first was between Ominiture and comScore, while the second and more interesting partnership from the new age market research standpoint was between Facebook and Nielsen. Omniture and comScore are going to be working together on a new product that will include data gathered from comScore with analytics from Omniture. The two companies will be able to show the audience size and how users interact with the actual site. The partnership stems from the fact that there can often be…
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    Blumen Research

  • Software for business analytics & dashboards

    Eric B
    25 Oct 2009 | 5:02 am
    After testing the boundaries with my last post on integrating Twitter within time dependent market research reports I am going to try to take a look at a more traditional topic, Software for Business Analytics & Dashboards.“Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.” WikipediaThe area of business analytics and dashboards for business intelligence is fairly new to me and I have been researching two tools to possibly…

  • Twitter market research case study: Paranormal Activity

    Eric B
    13 Oct 2009 | 6:47 am
    While I am not a full fledged ambassador of using Twitter sentiment and analysis as a market research tool I can see the benefit in analyzing the data combined with a time dependent market research study using questionnaires and panels. Over the weekend the indi film, Paranormal Activity purchased by Paramount Pictures, which shot for a reported $15,000 grossed $7.1 million. The market push first included screenings at 12:00 am slots to build up buzz and fans could vote on a dedicated website to bring the film to their city. Paranormal Activity averaged $44,163 a theater over the past…

  • Actionable surveys

    Eric B
    12 Oct 2009 | 2:13 am
    A great article by John Goodman and Patty David from TARP Worldwide Inc. on why customer satisfaction surveys are not actionable was recently written for Quirks.com. I want to focus on the methods they bring forward to create a more actionable survey and expand on those ideas.Ask direct questions about what went wrong: Pre-populate your questionnaire with a list of things that could have gone wrong. This is a strong point and according to the authors it helps in uncovering as many as three times more problems. I assume that it provides a base and starting point for clients or consumers to…

  • Derived importance in the Importance Satisfaction Model

    Eric B
    4 Oct 2009 | 8:36 am
    In the post covering the value of the importance satisfaction importance model I mentioned three areas that have to be taken into account before drawing results from the model. The notion that respondents will correctly identify importance levels for each product or service attribute will now be up for debate.From the last post:It is up for debate if customers can correctly identify importance levels for each attribute. When asked an importance level for several attributes what client would not want to indicate that each one is important. You have my business now focus on everything. While…

  • Two new partnerships within the data space

    Eric B
    24 Sep 2009 | 7:20 am
    Over the past week there were a couple of quite interesting partnerships between technology and research companies. The first was between Ominiture and comScore, while the second and more interesting partnership from the new age market research standpoint was between Facebook and Nielsen. Omniture and comScore are going to be working together on a new product that will include data gathered from comScore with analytics from Omniture. The two companies will be able to show the audience size and how users interact with the actual site. The partnership stems from the fact that there can often be…
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