Market Research

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  • Technology and Science in the Future

    Pew Research Center
    Pew Research Center
    16 Apr 2014 | 9:30 pm
    Americans agree the next 50 years will be a period of profound scientific change, but they are divided on which developments will come to pass and whether they would be a good or bad thing for society.
  • The Qualitative Explosion

    QualBlog
    jimb
    19 Mar 2014 | 5:21 am
    The following excerpts are from an article that appeared in RW Connect on March 12. Welcome to the most exciting and challenging era in the history of qualitative research! Qualitative research has experienced more change in the past 10 years than in the previous 50.  And there is no sign that the pace of change [...]
  • The Next America

    Pew Research Center
    Pew Research Center
    10 Apr 2014 | 6:04 am
    America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray. Explore these shifts in our new interactive data essay.
  • How To Improve Response Rates

    Welcome To the Super Simple Survey Blog
    SuperSimpleSurvey
    28 Mar 2014 | 2:03 am
    The one thing you can bet on about any online survey is that some people on the list will not fill out the questionnaire. It’s actually a problem for all surveys though, not just the online kind. Some people will not answer survey phone calls or letters, and others will not have the time to take a face-to-face interview. It’s just one of the hazards of the business. But it can still get quite frustrating. Actually, it can get worse than frustrating. If most of the people who fail to respond to a survey share a particular view, the survey will return misleading conclusions. Non-response…
  • The Notorious Big Data

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    9 Apr 2014 | 6:33 am
    Best Big Data Meme...
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    Tom H. C. Anderson - Next Gen Market Research™

  • The Notorious Big Data

    Tom H C Anderson
    9 Apr 2014 | 6:33 am
    Best Big Data Meme...
  • Newest Top Big Data Influencer

    Tom H C Anderson
    8 Apr 2014 | 3:39 pm
    Klout Klout on the Wall, tell me who’s the Biggest Big Data Influencer of them all?
  • IBM Social Media FAIL

    Tom H C Anderson
    27 Mar 2014 | 4:56 pm
    IBM Influencers, IBM Watson, IBM FAIL, IBM Social Media, IBM BIG DATA
  • Text Analytics at INFORMS

    Tom H C Anderson
    26 Mar 2014 | 7:28 am
    Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 - April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of what they do coincides with why NGMR group was founded (Advanced [...]
  • The Future of Market Research

    Tom H C Anderson
    26 Feb 2014 | 2:27 pm
    many of these new money changers in the temple of consumer insights research rightly need to be thrown out...Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher
 
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    Pew Research Center

  • Technology and Science in the Future

    Pew Research Center
    16 Apr 2014 | 9:30 pm
    Americans agree the next 50 years will be a period of profound scientific change, but they are divided on which developments will come to pass and whether they would be a good or bad thing for society.
  • Global Views on Morality

    Pew Research Center
    15 Apr 2014 | 7:20 am
    The Pew Research Center’s 2013 Global Attitudes survey asked 40,117 respondents in 40 countries what they thought about eight topics often discussed as moral issues. Use this interactive to explore the median responses for each question across the 40 countries.
  • The Next America

    Pew Research Center
    10 Apr 2014 | 6:04 am
    America is in the midst of two major changes to its population: We are becoming majority non-white at the same time a record share is going gray. Explore these shifts in our new interactive data essay.
  • GOP Voters More Likely to See ACA as ‘Very Important’ to Their Midterm Vote

    Pew Research Center
    10 Apr 2014 | 5:44 am
    In looking ahead to this fall’s elections, Republicans are more likely than Democrats to view a candidate’s position on the Affordable Care Act as very important to their vote.
  • Americans and Germans Supportive, But Wary of Trade Deal

    Pew Research Center
    9 Apr 2014 | 3:00 pm
    Americans and Germans support the Transatlantic Trade and Investment Partnership (TTIP), but both publics oppose many specific details of the initiative.
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    Outsell Reports

  • Leading Innovation: What’s the Big Idea?

    16 Apr 2014 | 5:00 pm
    THE CHALLENGE: Innovation has never been more in fashion or more urgent for information businesses. Although large investments in innovation labs and programs are the new norm, senior executives in major companies are adopting a variety of models and report difficulty in measuring their returns. OUTSELL CAN HELP: This report breaks down the key factors that help CEOs and senior executives plan, implement, and measure groundbreaking innovation projects. High-level executives share best practices and give insight on creating an innovation-centered culture. A set of case studies and Outsell’s…
  • Annual Advertising and Marketing Study 2014: Headlines

    14 Apr 2014 | 5:00 pm
    THE CHALLENGE: CMOs are recalibrating the way they allocate marketing and advertising budgets. With the emergence of social advertising platforms and mobile marketing solutions, executives need to know where marketing spend is heading and how to meet advertisers’ changing needs. OUTSELL CAN HELP: This report, part of a three-part series, paints a vivid picture of the $432 billion advertising and marketing industry. Executives will discover which marketing activities are forecasted to increase and decrease in 2014, the challenges CMOs face in implementing and measuring marketing campaigns,…
  • Business Information Hot Spots: Emerging Markets

    12 Feb 2014 | 4:00 pm
    THE CHALLENGE: When searching for information on emerging and quickly growing areas, executives, marketers, and researchers who buy and use information must be able to identify and access the most up-to-date, reliable solutions — areas we call business information hot spots. OUTSELL CAN HELP: This report helps executives in media, information services, and technology devise market strategies and identify partners and competitors in key markets (including China, Russia, India, and Brazil) that show past or potential for fast economic growth, increased foreign investment, and growing…
  • CEO Topics: 2014 Information Pricing Survey

    3 Feb 2014 | 4:00 pm
    THE CHALLENGE: For the past few years, publishers and information providers have charged artificially low prices to meet budget constraints of information managers enduring tough financial times. The forecast for 2014 is stronger than in previous years — IM budgets are expected to increase and content prices are rising. Although suppliers are optimistic, it is increasingly important to demonstrate tangible ROI and value-added services to those who manage content in the enterprise. HOW THIS REPORT CAN HELP: Executives for publishers and information providers will understand where content…
  • Market Report: Outsell's End-User Study: Sales and Marketing Professionals

    30 Jan 2014 | 4:00 pm
    THE CHALLENGE: Sales and marketing professionals rely on accurate, up-to-date, and easy-to-access information to do their jobs. To develop current and future strategies to better serve these roles, it’s critical to understand this group’s consumption patterns and how their habits have evolved. HOW THIS REPORT CAN HELP: Company executives for prospecting information and information technology suppliers will understand how sales and marketing professionals consume content today, what type of content they seek most, how they integrate information into workflow, and their preferred choice in…
 
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    Blog RSS

  • Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?

    6 Apr 2014 | 10:00 pm
    Mobile operators' ability to leverage customer Big Data will be a key competitive advantage to retain subscribers and remain at the forefront of this dynamically changing industry. So the real question is – what should mobile operators be asking of their Big Data to compete in a world where there will be more mobile-connected devices than people on the planet?The Mobile Operators Question Guide below is designed to help operators discover the power of asking the right question and learn where to find the answers.PDF: Mobile Operators Question Guide Download nowcomScore solutions for Mobile…
  • comScore Video Measurement Leading the Upfronts

    4 Apr 2014 | 7:59 am
    The rapid shift towards digital video viewing is necessitating a shift in how the industry approaches the process. While such large-scale changes do not happen overnight, it is clear that with each passing year the “upfronts” are morphing into the “allfronts.”To help buyers and sellers adapt to the emerging realities of the digital video era, they need the right tools and metrics across the core components of the buying and selling process. Specifically, they need: Planning metrics to help them evaluate the value of the inventory they are buying and selling Real-time campaign…
  • Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

    3 Apr 2014 | 8:38 am
    But this is only the tip of the iceberg, as there is still a lot to learn and to improve upon in terms of the efficiency and performance of digital ad delivery. So what are the big opportunities on the horizon this year for digital advertising? We talked with our own Anne Hunter to find out. Here’s what she had to say.comScore: What are the major opportunities for digital advertising in 2014?ANNE HUNTER: There are numerous opportunities for digital advertising this year and beyond. Fortunately, digital advertising systems are already in place and are widely used, so a big opportunity is to…
  • Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

    31 Mar 2014 | 11:50 am
    This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how digital ad buyers and sellers will transact going forward. comScore Releases Improved See-Through Rate for Viewability The MRC advisory, originally announced in November 2012, noted at the time that “the number of impressions in a campaign for…
  • comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

    28 Mar 2014 | 6:00 am
    While digital ad effectiveness measurement has traditionally focused on desktop display advertising, we believe that the industry is on the cusp of a significant shift that will lead to a more integrated view of media platforms. Because so much digital consumer behavior has shifted to mobile, there is an increasing need to prove the value of this medium so that ad dollars can be more efficiently allocated. This is especially true within the social media sector. Fortunately, several leading social media companies are paving the way for a more holistic approach to effectiveness measurement,…
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    W5 » Blog

  • SPOTLIGHT: INNOVATION THROUGH VISUAL STORYTELLING

    Kathy Justice
    11 Apr 2014 | 12:11 pm
    Every once in a while, we like to share what we’ve been up to,  including how our research engagements have helped our clients achieve their business goals and some of the lessons learned. This case study highlights W5′s approach and the resulting deliverables for a client testing a pilot program in their restaurants. More and more, our clients need to share research results in an easily digestible fashion. Video brings the consumer voice to life, showing instead of telling. Videos are also more engaging and easier to share across diverse audiences. This case study highlights an…
  • Homestuck and Gen Z

    Julia Stanton
    1 Apr 2014 | 2:47 pm
    I live with two self-proclaimed nerds. They love being nerds (as they should). They love nerd culture. They will watch nerd movies, read nerd books, and buy nerd things. Despite one being a Gen Xer and the other a Gen Zer, their nerd culture consumer behavior has been pretty much the same. Their world is one of Apple, cyber-punk, gadgets, Hackers, and niche cartoons. I’ll admit I’ve been waiting for a generational split, a moment when today’s nerd of gadget culture and tech billionaires would no longer partake in activities enjoyed by the nerd from the time of Urkel and whiz kids. In my…
  • Find Your Donkey

    Tristan Shook
    28 Mar 2014 | 2:23 pm
    photo by bagsgroove At W5 we’re always looking for ways to make our reporting and deliverables meaningful to our clients. We make films, create graphics, and experiment with forms for printed work, but at the core is clear, concise writing that tells a story. This is hard. Problems can be complex, issues not easy to explain. But I recently came across some sage and memorable advice on telling stories. Lawrence Wright is the author of two of the best non-fiction works of the past decade, “The Looming Tower,” and “Going Clear.” His advice on a recent Longform…
  • Coming Soon: Happy Hour at Starbucks

    Danielle Musselwhite
    21 Mar 2014 | 9:57 am
    USA TODAY recently released an article announcing Starbucks plan to serve beer and wine at retail locations. Over the next several years, thousands of Starbucks stores all across the country will offer alcoholic beverages. The offering seems like a great move for a coffee chain whose locations stay busy through the morning but trail off into the late afternoon. Offering alcoholic beverages will certainly drive more customers during the “happy hours” of the evening. Also, having a place to grab a cold micro-brew with free Wi-Fi and a table provides an alternative space to meeting in a…
  • Welcome Spring

    Amy R. Mock
    20 Mar 2014 | 7:27 am
    The first day of spring is finally upon us. In North Carolina, much like the rest of the country, it has been an unusually harsh winter. The warmer spring temperatures can’t get here fast enough. And, with the arrival of spring comes spring allergies. Do you live in Knoxville, Louisville, Chattanooga, Charlotte or Jackson, MS? What about Philadelphia, St. Louis, Dayton or Wichita? If so, did you know your city is in among the Top Worst Cities in America for Spring Allergies according to the Asthma and Allergy Foundation? This spring, don’t be defeated by pollen and mold counts. Instead,…
 
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    Cvent Survey | Cvent Survey

  • Time is of the Essence

    Greg Timpany
    10 Apr 2014 | 4:10 am
    As the saying goes time is of the essence. It is the one resource that we cannot recover. In market research it also plays a big role in the likelihood to respond to a survey invitation and the quality of the data received from said survey. Let me explain. The timeliness in which we invite a respondent to participate to a post-event survey is strongly associated with the likelihood they will respond. If you send your survey within 48 hours after the event you will see better response than if you waited seven days. The grid below is from a hotel survey that I received after a family vacation.
  • Engage for Success: Get Engaged!

    Sherrie Mersdorf
    9 Apr 2014 | 4:14 am
    I came across this video from Engage for Success recently, and thought it was worth a share! What I love about this video is the statement "Engagement isn't something extra. It's what you do and how you do it." Simply put, employee engagement is all your culture. Creating a culture where people are invested in success, where they put in the extra effort when neciessary, and don't just punch the clock. This is becoming more and more important, not only in the UK where Engage for Success is located, but across our global economy. Having an engaged workforce is quickly…
  • Survey Crime: Leading the Respondent

    Susanne Ross
    8 Apr 2014 | 8:42 am
    The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. If you include loaded or leading questions, your data can be easily skewed and the accuracy of your results will be questionable – a huge crime in survey design. What exactly is a leading question? A leading question prompts or encourages a desired answer. For example, if you are working with sensitive topics, you need to leave your personal judgment out. Prefacing a question about if the respondent thinks smoking…
  • Many versus The One

    Greg Timpany
    7 Apr 2014 | 4:44 am
    Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment strategies to connect with your target audience(s). Technology, or more specifically the adoption of new technologies is the key driver behind the use of multiple avenues for reaching survey participants. Take social media, for example, it can be a powerful tool for reaching certain segments and inviting…
  • How do I make an Online Survey?

    Greg Andia
    2 Apr 2014 | 5:25 am
    I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some questions and sending them out to your target audience—but it is much deeper than that. You need to make sure you are understanding your target audience and creating a survey that is going to meet their needs. Are you referencing data you already know? Are you wording your questions…
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    Fed Connects

  • How Does Research Help Government Agencies Ensure Program Effectiveness?

    MarketConnections
    16 Apr 2014 | 6:34 am
    By Dave Glantz, Director of Research Services Our nation is experiencing an unprecedented demographic shift. More than 10,000 baby boomers are expected to retire each day. The Hispanic population is growing rapidly. In addition, there are now more than 23 million disabled veterans in need of specialized care. For government agencies serving these vulnerable citizens, there are unique challenges Read More >>The post How Does Research Help Government Agencies Ensure Program Effectiveness? appeared first on Fed Connects.
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Lead Generation: Customers are looking for a solution to their problems

    Jessica Lorenz
    17 Apr 2014 | 12:01 am
    Tweet At MarketingSherpa Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads and how using A/B split testing helped him better understand his customers and use his marketing budget more effectively. Jon and the team went through the arduous process of purging a majority of the 3,000 keywords the company was bidding on in an effort to optimize the PPC campaign for one of its rehab facilities. “[Customers] are not looking for a value proposition,” he said. Rather, he…
  • Lead Generation: Great results don’t always have to be complicated

    John Tackett
    14 Apr 2014 | 12:01 am
    Tweet To discover what works best for generating leads in your organization, at some point, you eventually have to do two things: Wade through enough trial and error until success is the only destination left Keep the process as simple as possible on that journey to reach success For Shawn Burns, Global Vice President of Digital Marketing, SAP, keeping the company’s testing simple was instrumental in helping SAP reach some of its goals of maximizing the ROI on existing marketing. “We can complicate everything,” Shawn explained, “and when you’re in a testing environment and you…
  • Online Testing: 5 steps to launching tests and being your own teacher

    Selena Blue
    10 Apr 2014 | 12:01 am
    Tweet Testing is the marketer’s ultimate tool. It allows us to not just guess what coulda, woulda, shoulda worked, but to know what actually works. But more than that, it gives us the power to choose what we want to know about our customers. “As a tester, you get to be your own teacher, if you will, and pick tests that make you want to learn. And structure tests that give you the knowledge you’re trying to gain,” said Benjamin Filip, Senior Manager of Data Sciences, MECLABS. So what steps do we take if we want to be our own teacher? While conducting interviews about the live…
  • Web Optimization: How to get your customers to say heck yes!

    Daniel Burstein
    7 Apr 2014 | 12:01 am
    Tweet For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made. So who better to gain some conversion optimization advice from than an A/B tester who specializes in nonprofit marketing, the industry that must communicate the most intangible value of all – goodwill. We brought Tim Kachuriak, Founder and Chief Innovation & Optimization Officer, Next After, into the studio and discussed: The power of the value proposition Creating a scarce resource Commitment…
  • Web Optimization: Traffic without conversion doesn’t matter

    Daniel Burstein
    3 Apr 2014 | 12:01 am
    Tweet At Web Optimization Summit 2014 in New York City, Michael Aagaard, Founder, ContentVerve.com, will present, “How, When and Why Minor Changes Have a Major Impact on Conversions,” based on four years of research and dozens of case studies. To provide you with a few quick test ideas, we reached across the miles to Copenhagen, Denmark, and interviewed Michael from our studios here in Jacksonville, Fla. In this video interview, Michael discussed: Why he’s so passionate about conversion optimization (and why you should be, too) A pop-up test that generated 142% more newsletter signups…
 
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    Curiously Persistent

  • We Love the Internet 2014/16: The Futility of existence edition

    Simon Kendrick
    17 Apr 2014 | 2:51 am
    A bumper edition for the Easter break Part 1: For the day job Things to think about: Kids react to Walkmans – feeling old after watching that? Let’s Get Social – how not to market your industry, via the power of song Is flat design already passé? Is World Wrestling Entertainment helping to reinvent TV? What next for behavioural economics? So you think you’re smarter than a CIA agent? – the wisdom of the crowd Reference points From YouTube to Vice – 10 trends that are changing how we watch TV – a write-up of MIPTV The speech accent archive A concise compendium of Don Draper’s…
  • We Love the Internet 2014/15: The Slow TV edition

    Simon Kendrick
    10 Apr 2014 | 5:12 am
    A day early this week (and next week’s will be as well) Part 1: For the day job Things to think about: Big data: are we making a big mistake? – making the same mistakes, but on a bigger scale The decline of the mobile web, and a follow-up post on the mobile downturn This designer just made Comic Sans, the Internet’s most hated font, cool again Siri’s psychological effects on children The fallacy of Android first Reference points Slow TV – salmon fishing, train rides and walking backwards through Tokyo Frequency – xkcd illustration Gifmatch – quotes and gifs from TV shows Page 8…
  • We Love the Internet 2014/14: The Ten best sentences edition

    Simon Kendrick
    4 Apr 2014 | 2:09 pm
    Part 1: For the day job Things to think about: How a secret iOS feature could change the Internet FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV Moyespace: An Actual Football Manager Ruined My Life The Million Dollar Homepage still exists, but 22% of it has rotted away Inside Twitter’s plan to fix itself Reference points Tii.me – calculate how time you have spent watching TV programmes 8 Key Takeaways about Social Media and News Ideo’s inspiring ideas for the internet of everything How to make data tables more readable Longer reads: Charlotte Laws’ fight…
  • We Love the Internet 2014/13: The Magic for dogs edition

    Simon Kendrick
    28 Mar 2014 | 5:33 am
    Part 1: For the day job Things to think about:          Rap Genius wants to annotate the news – plug-in now available for other sites to use the functionality          On demand has more prominence in Sky’s new EPG – will this change how people navigate?          The great BFF renaissance – how social media is changing friendships          Six lessons from the MRS Impact 2014 conference          The science behind our insatiable need to binge-watch TV          The price of music          Prediction is the fifth and final stage of…
  • We Love the Internet 2014/12: The Chest thump edition

    Simon Kendrick
    21 Mar 2014 | 2:51 am
    Part 1: For the day job Things to think about: What You Think You Know About the Web Is Wrong – exploding some myths Veronica Mars and the case of the disappearing movie – are the boundaries between film and TV series blurring? The problem with data journalism – data is never without context, basically. Linked to this, Five Thirty Eight from Nate Silver has finally launched Github was accused of sexism and bullying – and the company is investigating How brands are built in the digital age Reference points Digital Set to Surpass TV in Time Spent with Media in the UK – and mobile time…
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • 5 Survey Terms You Should Know

    Ben Apel
    11 Apr 2014 | 3:29 pm
    If market research is new to you, or you are a student looking to gather data for a project or thesis, or maybe you’re just creating a survey for the first time for any number of useful reasons, there are some jargon-y words that can prove a bit tricky to the uninitiated. It’s been a while since most of us were in Statistics 210, so I’m going to avoid going into multicollinearity and nonparametric methods, and instead focus on the key words that are most often confused (or just flat-out ignored) when the average user dives, headlong, into the sea of survey features and functions. So,…
  • Restaurant Surveys – Back to Basics

    Ben Apel
    4 Apr 2014 | 8:47 am
    To restaurant owners and managers – do you know why you’re surveying your customers? While that question may seem derisive or deprecating, I want to first assure you that my intentions are nothing but constructive, and come from a warm place. The reason I’m asking is that I genuinely get the impression many restaurant managers and servers have absolutely no idea why they’re asking their patrons to take the time to fill out a questionnaire. I’m not implying that you (or they) don’t care about improving the experience at your restaurant. However, based on the surveys I’ve…
  • Timeline of the DDoS Attack

    Justin Crowe
    28 Mar 2014 | 5:06 pm
    Wednesday, March 26th At 8:57AM MST, March 26th, a distributed denial of service attack (DDoS) began against SurveyGizmo’s primary data center in Denver, Colorado. At first, the attack was intermittent then it took our services completely offline. At 9:30AM MST, we received an email demanding money to stop the attack on our service. We hope everyone understands why we would never consider paying or even replying to such a demand. People like this should never be rewarded. Besides which, the attack would not have stopped and it would have created further incentive to attack others. As…
  • DDoS Outage & Recovery – A Letter from CEO, Christian Vanek

    Ben Apel
    27 Mar 2014 | 1:59 pm
    Dear SurveyGizmo User, SurveyGizmo came back online a few minutes ago. We do have a few sub-systems that are still coming back online, like email invitations and some private domains, but we are still working to restore 100% functionality and the majority of our systems are up and running. We’re sorry for the prolonged outage over the last two days. Thank you all for being so understanding.  I know this must have been difficult for you. We are reporting the attack to the authorities; but quite honestly the nature of such cyber-attacks make it unlikely that the criminal will be found…
  • How to Reduce Meetings Using Online Surveys

    Ben Apel
    25 Mar 2014 | 8:06 am
    Don’t be a cockalorum. How great is that word, cockalorum? It’s phonetic music to my ears. While germane to very few conversations, and used in even fewer, it means a small, self-important man; someone afraid of being exposed as the ostensible Napoleonic ruler of middle management they oft tend to be. To be honest, the only reason I know what cockalorum means is that it was the Dictionary.com Word of the Day recently. Clearly it isn’t a positive attribute, but the reason I propose you elevate yourself above cockalorum status isn’t because I’m worried about your public persona. What…
 
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    The LoveStats Blog

  • Rats, Responders, or Consumers: What do we call these people? #FOCI14

    LoveStats
    9 Apr 2014 | 12:00 pm
    As scientists and researchers, the lowly or lovely rat, depending on your perspective, has allowed us to research many things over the century. Rats have told us how live tissue responds to a variety of diseases and drugs. Rats have also taught us about concepts like positive reinforcement, punishment, socialization, team work, and much more. Rats have taught us so much that for a long time, we used the same vernacular in our research with human rats, or ‘subjects’ as we more kindly referred to them. Over time, we realized that even that kind term wasn’t as nice as what we’d been led…
  • Three huge mistakes presenters make

    LoveStats
    5 Apr 2014 | 6:35 am
    Originally published on LinkedIn People attend conferences to learn new ideas, new processes, and to network with colleagues who share their passion. But don’t kid yourself by thinking presenters have the same intentions – they are their to sell their wares. This huge disconnect often means that presenters make some pretty serious mistakes when they take the stage and here are the top three. Please don’t take pictures of my slides: The first phrase that pops into my head after hearing that from a speaker beginning their talk is ‘why are you showing them to me…
  • Five steps towards consumer centric thinking – consumer collaboration and beyond by Tom deRuyck #Qual360 #QRCA

    LoveStats
    3 Apr 2014 | 12:35 pm
    Live blogging from the Qual360 conference in Toronto, Canada. Any errors or bad jokes are my own. Five steps towards consumer centric thinking – consumer collaboration and beyond  Tom deRuyck, Head of Consumer Consulting Boards, Insites Consulting you need to talk with consumers every single day and you can do that through consumer consulting boards, 150 people every day you don’t have to do everything consumer’s ask you must have a strategy you cannot fake it, it needs to be transparent it’s not enough to learn things quickly, it’s the speed of execution that…
  • The zero moment of memory: How technology is helping – and hampering our memory by Diana Lucaci, Nick Drew #Qual360 #QRCA

    LoveStats
    3 Apr 2014 | 11:27 am
    Live blogging from the Qual360 conference in Toronto, Canada. Any errors or bad jokes are my own. The zero moment of memory: How technology is helping – and hampering our memory  Diana Lucaci, Founder, True Impact Nick Drew, Head of Research, Yahoo! Canada Marketing is about memory, that they recall your brand when they see it on the shelf Forgetting is one of our most fundamental fears, not just forgetting birthdays but also face, names, habits, likes – we are a product of our memories Memory isn’t perfect, there are false memories of things that haven’t happened,…
  • Understanding the differences in consumer attitudes between the United States and Canada…and Quebec #Qual360 #QRCA

    LoveStats
    3 Apr 2014 | 11:01 am
    Live blogging from the Qual360 conference in Toronto, Canada. Any errors or bad jokes are my own. Understanding the differences in consumer attitudes between the United States and Canada…and Quebec  Moderator:Diana Lucaci, Founder, True Impact Panelists:Catherine Yuile, Senior Vice President, Ipsos, Neil Rennert, Director Qualitative Services Canada, GfK, Jeff Doucette, General Manager Canada, Fieldagent Canadians are more skeptical than Americans and Quebecers are more skeptical than the average Canadian Frame of reference from three areas differs – designs on packages have…
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    Data Insights

  • The Data Digest: Variation In Tax Preparation Behaviors Among US Online Adults

    Anjali Lai
    4 Apr 2014 | 7:25 am
    Do industry innovations change the consumer or do consumer demands change the industry? That's the question when looking at how US online adults prepare their annual income tax returns. When the IRS ceased its mailings of paper forms before the 2011 tax season, approximately 15 million more consumers began filing their taxes online. But would this have happened anyway? We could argue that as media consumption, financial management, shopping transactions, and other traditional behaviors moved online, it's only natural that consumers' tax filing practices would have too. At a subliminal…
  • The Data Digest: Digital - A Game Changer

    Anjali Lai
    21 Mar 2014 | 6:40 am
    When March comes to a close, the madness in the US picks up: March Madness, the national college basketball championship, gives sports fanatics the chance to rally around their alma maters, while sports novices get to observe college basketball culture at its best. Personally, I tend to lean to the latter end of the spectrum -- but this year, thanks to a redesigned mobile app and enhanced social engagement strategy, I find myself moving away from observer status toward that of participant. My story isn't unique: The features and functions of sports-related mobile apps allow fans of any…
  • The Data Digest: Photo Uploads: Awareness, Excitement, Engagement

    Anjali Lai
    7 Mar 2014 | 6:29 am
    Walt Disney once said, "of all our inventions for mass communication, pictures still speak the most universally understood language." Perhaps he was more prescient than anyone realized at that time: Decades later, the onslaught of social media and the emergence of mobile phones have made his assertion seem truer than ever, as consumers have gained the tools to share a picture with the global population in a matter of seconds. Today, the fascination with pictures has come to define communication that spans both the offline and online worlds. According to Forrester's Consumer…
  • India's Online Retail Spending Will Reach $16 Billion By 2018

    Jitender Miglani
    4 Mar 2014 | 3:36 am
    The Indian online retail market is still nascent, yet it is growing rapidly. Despite all of the existing challenges -- underdeveloped logistics and supply chain operations, poor last-mile connectivity, delivery rejections at the doorstep when cash-on-delivery payments are used, and low conversion rates -- online retail in India grew by 67% in 2013. Forrester expects India's online retail spending to grow at a compound annual growth rate (CAGR) of more than 50% over the next five years as more Indian consumers start purchasing online. Our recently published report India Online Retail Forecast,…
  • The Future Of European Digital Banking: Mobile, Tablet, Or Both?

    Vikram Sehgal
    28 Feb 2014 | 6:38 am
    with Jeff Wray It is safe to say that online and mobile banking have hit mainstream. Today, more than half of all adults with a bank account in France, Germany, Italy, Netherlands, Spain, Sweden, and the UK use banking services -- which we define as information requests, transactions, or alert delivery -- on their PCs, tablets, or mobile phones. The uptake of tablets and smartphones gives banks an opportunity to engage their customers deeply across platforms. Our recently published Forrester Research Digital Banking Forecast, 2013 To 2018 (EU-7) explores how each Internet-connected device…
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    BrandSavant

  • Sharing Is Not (Necessarily) Caring

    Tom Webster
    15 Apr 2014 | 7:42 am
    I got the chance last week to speak in front of a large crowd of people in the Internet radio space last week (including our friends and clients at Pandora, Spotify and other players in the space) on the subject of sharing. I showed some new data from The Infinite Dial 2014 on song sharing behaviors, and talked about how to encourage those behaviors, and with them, usage and awareness of the various online audio services.I've written here before about what curation really is, and I think this 18-minute talk distills my thinking on the topic nicely. Yes, it's a talk geared to Internet radio…
  • The Facebook Free Lunch

    Tom Webster
    26 Mar 2014 | 8:19 am
    If you operate a Facebook page for your business or brand, you may have already seen a dip in the reach of your posts from the last Facebocalypse back in December. Well, get ready for The Quickening, because they are doing it again. Yes, it's going to cost you even more just to stay where you are, like the Red Queen of Alice in Wonderland, because Facebook wants you to reach those fans the way you had to reach them in the dark, pre-social years: by paying to advertise.So what will it cost your brand? My friend Chris Penn has done the heavy lifting for you, by creating this handy…
  • Are Conferences Worth It?

    Tom Webster
    25 Mar 2014 | 4:35 am
    On The Marketing Companion this week, my co-host Mark Schaefer and I dive into the world of conferences--what makes a good one, what to avoid, and why even bother to go? We are posting this today on the eve of one of the larger social media conferences, Social Media Marketing World in San Diego (Mark is there; I'm not.)I've been to some good conferences over the past two years, and I've been to some poor ones. To me, there are one or two things that can make any conference, from the smallest to the largest, a better experience, and I delve into those things with Mark on this week's podcast.
  • Facebook Quitters

    Tom Webster
    19 Mar 2014 | 11:52 am
    Today, I was pleased to be able to share some brand new data from Edison Research and Triton Digital about teens and Facebook on my friend Jay Baer's blog, Convince and Convert. The post, New Data Demonstrates Teens are not Abandoning Facebook, offers some brand new research that suggests not only that teens are not abandoning the service in droves, but that their frequency of usage might, in fact, be increasing.But there is one more stat I wanted to share here--maybe the money stat for this question. This didn't make it in time for the Convince and Convert article, so here, for the first…
  • Why Facebook Offered Snapchat Three Billion

    Tom Webster
    27 Feb 2014 | 9:55 am
    I'm just going to leave this right here: And yes, this is 46% of ALL 12-24s in America, some of whom don't even have mobile phones.For more on this and other NEW nationally representative data on digital, social, and mobile media, do NOT miss this free webinar from Edison Research and Triton Digital on Wednesday, March 5th: The Infinite Dial 2014This will be our 22nd (!) study in this series, and it will be our best yet. Spots are filling up fast, so do sign up! I'll be co-presenting it with Triton Digital COO Mike Agovino. If you are in the business of marketing, advertising, social, or…
 
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    Compete Blog

  • The Compete PRO Success Story Winners Are…

    Katie Hrdy
    17 Apr 2014 | 10:31 am
    Image from: Winning! / Shutterstock A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. There is no better feeling for all of us here than hearing about our users’ love for what we do and we appreciate everyone that took the time to submit their stories. Unfortunately we can only choose three winners. So after giving this a lot of thought, the winners are: Heather Nigro, Chris Picou, and Mark Terao! Congratulations to our three…
  • Why Conversion Optimization Should Be Your Top Priority in 2014

    Jared DeLuca
    14 Apr 2014 | 11:43 am
    Image from: Conversion Rate / Shutterstock Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve? Conversion rate optimization needs to be your top priority this year. To help you get started, a couple weeks ago, our very own Eric Keating and Emily Weinstein presented a fantastic…
  • Sunday Series: March (Monthly Metrics) Madness!

    Johanna Gunawan
    13 Apr 2014 | 9:51 am
    Image from: Basketball / Shutterstock Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic! As to be expected, March Madness drives traffic to NCAA (National Collegiate Athletic Association) websites in droves. Every March sees the NCAA’s Division I basketball teams facing off to win the championship. NCAA.com, the official website of all the championships, rightfully saw an increase of 882.74%…
  • The Weekly Compete Pulse

    Johanna Gunawan
    12 Apr 2014 | 9:53 am
    This week was our Digital CMO Summit week — and it’s fitting that our top-shared articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below. Why the Digital Revolution is Really Just Getting Started It seems that our world is becoming all digital, virtually all the time. But what does that really mean? This article from Forbes digs a bit deeper into the various parts of our lives that digital touches — and how new tech is taking off. Looking at retail, manufacturing, medicine, energy, and software, the piece gives…
  • March Data is Now Live – March Madness Wins the Month

    Conor O'Mahony
    8 Apr 2014 | 12:15 pm
    Image from: Basketball Shot / Shutterstock Perfect timing—the NCAA basketball championship was last night (congrats, Huskies!) and March data is live in Compete PRO, chock-full of interesting data pertaining to this year’s March Madness. I also wanted to take this opportunity to thank you all for your awesome Compete PRO success stories submissions! We’ll be announcing the winner soon so stay tuned. The home of college basketball March Madness, NCAA.com, experienced the growth they usually see in March and then some. Growing unique visitors by more than 10% year-over-year (YoY) is an…
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    Market Research Training from Research Rockstar

  • Chainsaw Juggling Lessons for Market Researchers

    Kathryn Korostoff
    17 Apr 2014 | 6:00 am
    When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • The Lost of Art of Pre-testing Questionnaires: Don’t Let Your Market Research Crash

    Kathryn Korostoff
    8 Apr 2014 | 6:00 am
    I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Spring Training for Market Researchers

    Kathryn Korostoff
    2 Mar 2014 | 12:39 pm
    March and April market research training classes. [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • What Market Researchers Can Learn From Great Teachers

    Kathryn Korostoff
    18 Feb 2014 | 6:45 am
    Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students”... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Mobile Ethnography: The New ‘Organic’ Market Research Tool to Try in 2014

    Vickie
    4 Feb 2014 | 2:57 pm
    What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices. Mobile Ethnography: Innovation in Progress While there are only a few... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • Data Data Everywhere…What Price An Insight?

    Edward Appleton
    17 Apr 2014 | 6:25 am
      By Edward Appleton Market Research is going through exciting times – mobile, communities, biometrics are just some of the new ways technology is helping us get closer, and for longer, to the audiences we wish to understand. DIY providers are another exciting innovation – for those with the time and ability, it’s easy to link up to online access panels, use survey software at a very low cost and reduce the price-per-complete radically. Zappistore, Gutcheck are two of the higher profile DIY providers who are addressing the perception of research being slow and…
  • Jeffrey Henning’s #MRX Top 10: Research Lectures, Confidential Concepts, and Mobile Qual and Quant

    Leonard Murphy
    15 Apr 2014 | 1:02 pm
      By Jeffrey Henning Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. 1. April Lecture Series 2014 – If you’ve missed any of the ongoing NewMR webinar series, you can watch recordings of Pete Cape of SSI discussing questionnaire design, Betsy Leichleiter of Open Minds presenting on global innovations, and yours truly discussing the representativity of online surveys. 2. Consumer Collaboration around the World: Europe – Tom de Ruyck looks at the state of European collaboration, contrasting practices in the UK,…
  • Research? No Thanks, I’m Only Human! A Client-side Perspective

    Neal Cole
    15 Apr 2014 | 12:07 pm
      By Neal Cole Business people pride themselves in their decision making and many  businesses embed market and competitor research into this process. However, because business people are prone to the same human frailties as all of us this can discourage the use of research and insight. Behavioral science suggests that as people gain experience and knowledge in their area of expertise they have a tendency to become overconfident and complacent about their ability to understand the past and predict the future. Our brains assume that we are living in a simpler, more predictable world than…
  • Innovation Or Sales Pitch?

    Kevin Gray
    14 Apr 2014 | 4:13 am
    By Kevin Gray Openness to change is not blind acceptance of claims. “What you have is old.  I have something new and better.”  This may well be true but it is also a tried-and-true sales pitch.  Talking about “new” is O-L-D.  Though I strongly feel we should keep our eyes, ears and minds open for things that will help us live happier, fuller and more productive lives, there is no need to believe everything we read or hear.  If it seems too good to be true, most likely it is. The fact is things can be old and good, old and bad, new and good or new and bad. …
  • The 4 Futures Of Marketing Research

    Kristof De Wulf
    11 Apr 2014 | 5:35 am
      Editor’s Note: It’s been a while since we posted a good “future of research”  piece here, but it was worth the wait because Kristof De Wulf, CEO of Insites Consulting, has delivered a doozy that I think is very close to the mark. I would add in a few gradations of new sectors I think will begin to emerge in a more fragmented data rich future, and I think we’ll see consolidation from platform players, consultancies and marketing agencies that will usurp the role of many MR firms, but overall Kristof ‘s 4 futures scenario is a great road map of where…
 
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    Nearshore Americas | The New Axis of Outsourcing

  • Xerox Acquires Smart Data to Bolter e-Discovery Service

    Narayan Ammachchi
    17 Apr 2014 | 11:51 am
    By Narayan Ammachchi Xerox Corp. has acquired Smart Data Consulting, thus expanding its e-discovery services and technology consulting capabilities. Financial terms of the deal have not been disclosed. New York City-based Smart Data will also help Xerox bolster its managed review and collection capabilities. “We’re blending key capabilities with market demand with this acquisition,” said Manoj Sharma, executive managing director of Xerox Litigation Services, in a statement. Smart Data provides hosted and on-site services using Viewpoint software, an all-in-one e-discovery platform…
  • Latin America Becomes TCS’ Second Fastest Growing Market

    Narayan Ammachchi
    17 Apr 2014 | 11:42 am
    By Narayan Ammachi Outsourcing giant TCS has reported a 51.5% rise in fourth-quarter net profit, with Latin America becoming its second fastest growing region after continental Europe. The Mumbai, India-based IT outsourcer stated that it is optimistic about winning more BPO contracts in the months to come, indicating that global corporate firms have stepped up spending on technology. TCS says it has grown 34.5% year-on-year in Latin America, a major nearshore destination that the BPO provider is trying to capitalize on in order to cope with its widening clientele in the United States. Growing…
  • Ecuador’s National Telco Corp Builds Two New Data Centers

    Narayan Ammachchi
    16 Apr 2014 | 10:03 am
    By Narayan Ammachchi Ecuador’s state-run telecom carrier National Telecommunications Corporation (CNT) is building two data centers in an attempt to help the country keep pace with the growing demand for cloud services. The data centers are under construction in the capital city of Quito and Guayaquil. “More than 50 percent of construction has been completed,” stated CNT in a press release, adding that it had set aside $36 million for the project. The Quito data center should be operational in August, while the facility in Guayaquil is set to be ready in September. Once the data centers…
  • Sergio Paulo Gallindo to Take Over as CEO of Brasscom

    Narayan Ammachchi
    16 Apr 2014 | 9:58 am
    By Narayan Ammachchi A former executive of British Telecom (BT), Sergio Paulo Gallindo has been named CEO of Brazil’s IT lobby group Brasscom. Gallindo succeeds Antonio Carlos Rego Gil, who will take up the position of guest adviser in the association. Brasscom is made up of top domestic and foreign ITC companies operating in Brazil such as IBM, Microsoft, Intel, Ericcson and Lenovo. “The members of the association expect to drive synergies for the growth and strengthening of a segment marked by dynamic, fast transformations,” Paulo said. “Sergio Paulo’s mission is to take…
  • Nexus Panel: M&A Success Requires Communication, Cultural Alignment and a Clear Strategy

    Duncan Tucker
    16 Apr 2014 | 8:08 am
    Having a clear strategy, focused management and a strong emphasis on communication and cultural alignment are all critical factors in the success of mergers and acquisitions (M&As) in Latin America’s IT and BPO sectors, a panel of industry experts agreed at Nexus 2014. It may come as no surprise that hostile takeovers are much less viable than friendly acquisitions in Latin America’s service sector. Meanwhile large companies will drive M&A activity in the region but this may have a detrimental effect on local markets, the panelists noted. Moderated by Chris Nutall, a managing…
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    iModerate » blog

  • Taxpectations Infographic

    Adam Rossow
    11 Apr 2014 | 4:31 pm
    With tax time upon us, we wanted to get some insight around peoples’ expectations - so we engaged 62 general consumers to do just that. Specifically, we wanted to know if they anticipate getting a refund, and if so, how will they put that money to use. Responsibility was the major theme which emerged with the majority of those who believe they are getting cash back planning to either save it, pay off debt, or use it for repairs.
  • More Research, Less Resources, No Problem: How John Deere Gets it Done

    Adam Rossow
    8 Apr 2014 | 7:24 pm
    Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered. To quickly recap, Jessica Kettler, Manager of  Online Research at John Deere, tackled one of the biggest issues facing insights teams and researchers –  how to meet increasing project demand with limited resources. Jessica detailed how she does...  Read more »
  • The emotional play

    Rebecca Sarniak
    1 Apr 2014 | 10:40 am
    Brands strive to stand out from the crowd, to connect and build long-lasting relationships with consumers. One strategy used by companies worldwide is to make emotional connections with their audience. Often this attempt is made through advertising. Previous research in psychology has indicated that advertisements that evoke positive emotions are associated with longer viewing time,...  Read more »
  • The complicated world of corrective messaging

    Ryan Sullivan
    25 Mar 2014 | 3:50 pm
    Within its short existence, the internet has grown into the largest repository of knowledge ever known. With a few quick keystrokes and the click of a button, you’re able to access information on a vast array of topics, whether it is obscure historical facts, the career of an actress, or anything in between. Unfortunately, the...  Read more »
  • Brands that take a stand: Good idea?

    Howard Chou
    21 Mar 2014 | 9:30 am
    With all the pressure from major brands and companies rallying against SB 1062 (the recent bill in Arizona allowing businesses to refuse service to gay or other parties if it was against their religion), Arizona governor Jan Brewer vetoed the controversial bill. Big companies like Apple, Delta, Marriott and American Airlines all sent letters strongly...  Read more »
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    InsightfulAnalytics

  • Advanced Audience Verification

    14 Apr 2014 | 9:15 am
    <p>The first platform of its kind, <strong><a href="https://www.insightexpress.com/solutions/mediainsights">MediaInsights</a></strong> is a unique approach for audience measurement and post-buy campaign validation.&nbsp; Formally launched in October 2013, it allows our clients to audit their media purchases, optimize in-market campaigns, and inform their future campaign targeting efforts. </p> <p>No matter your industry, company or specific role, MediaInsights can provide a range of critical insights to all InsightExpress…
  • On the Road with Jim Forrest at IAB Mobile Marketplace

    8 Apr 2014 | 8:22 am
    <p><img style="float: right; margin: 10px;" title="iablogo" src="http://insightexpress.com/sf-images/default-source/blog-post-supporting-art/2014-posts/iablogo.jpg?sfvrsn=0" />The <a href="http://www.iab.net/events_training/2014/mobile/overview">IAB Mobile Marketplace</a> conference in NYC on April 7th brought together a broad spectrum of professionals from across the ad industry, from publishers and brands, to technology platforms and marketing analytics companies.&nbsp; </p> <p>Keynotes by Kelly Jones of…
  • On the Road with Jim Forrest at I-COM

    6 Apr 2014 | 6:10 pm
    <p><em><img style="float: right; margin: 10px;" title="Jim Forrest (426x640)" alt="Jim Forrest (426x640)" src="http://insightexpress.com/sf-images/default-source/blog-contributor-photos/jim-forrest-(426x640).tmb-thumbnail.jpg?sfvrsn=2" />As SVP, Ad Solutions at InsightExpress, Jim Forrest's day job includes introducing clients to our dynamic marketing accountability solutions, and identifying how our unique approaches can be best applied to address their individual needs. &nbsp;However, Jim also makes time to…
  • Our CampaignInsights Dashboard Becomes Ignite Metrics

    2 Apr 2014 | 7:50 am
    <p><strong>Real-Time Measurement &amp; Reporting<br /> Ignite Metrics</strong> was built to help our clients quickly understand whether their campaign investments are delivering against ROI goals.&nbsp; Formerly known as the Campaign Insights Dashboard, the Ignite Metrics platform now serves as the powerful hub for all of the real-time campaign optimization, reporting and analysis offered by InsightExpress.&nbsp; </p> <p>Through its customized dashboard, Ignite Metrics&nbsp; provides access to weighted data in real-time.&nbsp; This…
  • InsightExpress Welcomes Jim Forrest as Senior Vice President, Ad Solutions

    18 Mar 2014 | 6:54 am
    <p><img src="http://insightexpress.com/sf-images/default-source/blog-post-supporting-art/2014-posts/jim-forrest-003.jpg?sfvrsn=1" title="Jim Forrest" style="float: right; margin: 10px;" />We are excited to announce that Jim Forrest has joined InsightExpress as the newest member of our Leadership Team.&nbsp; In his role as Senior Vice President, Ad Solutions, Jim is responsible for supporting key client relationships, and assists in guiding product innovation across our suite of digital marketing accountability solutions.&nbsp;&nbsp;…
 
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    Market Research Bulletin

  • Mystery Researchers Hires VP Strategic Development

    jleiman
    17 Apr 2014 | 9:28 am
    Mystery Researchers Strengthens Position in Business Intelligence Marketplace. Mystery Researchers (www.mysteryresearchers.com) announced today that Mr. Jeffrey Wright has joined the organization to further develop their growing presence in the world of business intelligence.  Mr. Wright comes with a wealth of experience within the customer experience industry specifically, having spent the last three years at Shared […]The post Mystery Researchers Hires VP Strategic Development appeared first on Market Research Bulletin.
  • McMillion Research Uses Experian Data Quality Software to Determine the Validity of Panelists

    jleiman
    16 Apr 2014 | 1:20 pm
    Leading Research Firm Uses Data Enhancement Service to Ensure High-Quality Feedback for Customers BOSTON, MA–(Marketwired – Apr 16, 2014) –   Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced that McMillion Research, a premier online panel company, will use Experian Data Quality data […]The post McMillion Research Uses Experian Data Quality Software to Determine the Validity of Panelists appeared first on Market Research Bulletin.
  • Forrester Report: The Customer Experience Index, 2014

    jleiman
    15 Apr 2014 | 12:19 pm
    [ DOWNLOAD ] Forrester Report: The Customer Experience Index, 2014. Ever wonder how your customer experience compares to your competitors or similar industries? Now you can see how you stack up in “The Customer Experience Index, 2014″ from Forrester Research, Inc. We thought you might like this report because it provides you with case studies […]The post Forrester Report: The Customer Experience Index, 2014 appeared first on Market Research Bulletin.
  • Research Now Appoints Michael Bigby as Chief Technology Officer

    jleiman
    14 Apr 2014 | 9:40 am
    Co-founder of BlueKai, former Sr. Director at Yahoo! and CTO at Extole joins Research Now’s executive team. PLANO, Texas – April 14, 2014 – Research Now, the global leader in permission-based, digital data collection, today announced the appointment of Chief Technology Officer Michael Bigby. In this role, Bigby will lead Research Now’s global technology team, […]The post Research Now Appoints Michael Bigby as Chief Technology Officer appeared first on Market Research Bulletin.
  • Dapresy offers Enterprise Feedback Management

    jleiman
    10 Apr 2014 | 7:25 am
    New module provides true 360-degree view of customers and employees. February 28, Stockholm, Sweden & Boston—Dapresy (www.dapresy.com) is proud to introduce a new Enterprise Feedback Management module (EFM). The new module directly addresses the need by many clients currently using Dapresy’s revolutionary dynamic data presentation system. With the new EFM module, these clients can get […]The post Dapresy offers Enterprise Feedback Management appeared first on Market Research Bulletin.
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    PeopleMetrics » Customer Experience Strategy Blog

  • The Best Way to Encourage Customer Trust from the Inside Out

    Xand Griffin
    8 Apr 2014 | 11:40 am
    In order to deliver a good customer experience, a company must first be customer-centric. Last week I wrote on the nuances of customer service and customer-centricity in “Why Great Customer Service Isn’t Enough to Be Customer-Centric”. For those who are not reading my every post with rapt attention, I used the HARO (Help A Reporter Out) service to put out an APB for customer-centric companies to learn from. If you haven’t heard about HARO it’s a fantastic network of news sources and journalists. My inbox was pelted with 12 emails with good customer service stories but not a one with…
  • Why Great Customer Service Isn’t Enough to Be Customer-Centric

    Xand Griffin
    2 Apr 2014 | 9:39 am
    I recently sent out a pitch on HARO (Help A Reporter Out). If you haven’t gotten on the HARO bandwagon, you’re missing out. It is a fantastic network of news sources with journalists and expert opinions. And everyone’s technically an expert in something. So pro-tip: you sign up, you benefit. Last week I wrote on a bad customer service example in social media, “How To Disappoint Customers on Social Media: A Cautionary Twitter Tale” and was interested in exploring what customer-centricity meant to some companies. Anyway, I was on a mission to learn from the best of the best…
  • How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

    Xand Griffin
    21 Mar 2014 | 9:29 am
    Last week we wrote about a bank that has exceptional customer service in our post “How to Amaze Banking Customers: A Simple Story”. This week we are going to focus on a story that happened right in @PeopleMetrics Twitter feed. I had read an interesting article on Barclays Kenya‘s refocused customer experience efforts. So naturally, I pulled up Twitter and fired off a tweet at the bank, curious to know what their customer experience efforts were behind the scenes. Love your customer focus, @Barclays_Kenya A few hours later, I got a reply from the bank, thanking me for the shout-out.
  • How To Amaze Banking Customers: A Simple Story

    Xand Griffin
    11 Mar 2014 | 6:11 am
    So, last week I woke up to $867.35 missing from my bank account. $138.63 spent at a gas station in Spain. I don’t own a car. And I’m not in Spain. $73.65 on cigarettes in Texas. I don’t smoke either, and I’m definitely not in Texas. I fished my phone out of my purse and frantically called Simple’s customer service line while racing towards the morning bus. If you haven’t heard about Simple, it is an online bank in the style of Moven, and you can read more about them on Jim Marrous’s blog here. But back to me. What was going to happen? My mom had warned me not to trust the…
  • Even More Creative Ideas to Gain Executive Attention and Empathy for Customers

    Kate Feather
    25 Feb 2014 | 12:54 am
    Those working as customer experience professionals are fighting to get attention from busy executives. How do we get executives to understand and care about the customer experience? In last week’s article, Creative Ideas to Gain Executive Attention and Empathy for Customers, we said that  executives need to feel and truly understand who their customers are and what it is to be a customer of their company. Here are two more of those creative ideas to bring customers to the forefront. Create a Customer Experience Room A number of companies have taken it upon themselves to create…
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    QualBlog

  • Introducing Mobile GeoStories, On-Location Interviewing

    jimb
    26 Mar 2014 | 6:30 am
    Last week, researchers came a little closer to the holy grail of qualitative research:  standing with consumers as they make the purchase decision. 20|20 and Doyle Research announced GeoStories, a new service utilizing geo-location technology to identify consumers at the point of purchase and interview them.  The research service combines a mobile geo-location panel with [...]
  • The Qualitative Explosion

    jimb
    19 Mar 2014 | 5:21 am
    The following excerpts are from an article that appeared in RW Connect on March 12. Welcome to the most exciting and challenging era in the history of qualitative research! Qualitative research has experienced more change in the past 10 years than in the previous 50.  And there is no sign that the pace of change [...]
  • The Looming Smartphone Research Crisis: Meeting the Challenge

    jimb
    20 Feb 2014 | 7:18 am
    Mobile.  Mobile.  Mobile.  Everyone wants mobile research.  Mobile access can put research in context like never before.  It’s the ultimate in meeting the consumer where they are rather than bringing the customer to where we are. For years, researchers have begged for more mobile.   We researchers see the promise and we love the idea [...]
  • “7 Deadly Sins” Key to Brand Building

    jimb
    21 Nov 2013 | 11:41 am
    I had the opportunity to go to the ESOMAR Qualitative Conference in Valencia Spain this week.  They put on a good conference.  Kudos to ESOMAR and the Conference Committee for an excellent conference.  I also discovered a wonderful city in Valencia.  If you ever get a chance to visit, do it. One of my favorite [...]
  • 20|20′s Newest Innovation: Virtual Intercepts

    jimb
    13 Nov 2013 | 5:22 am
    One thing I love about working at 20|20 is that we are always working on something new for the marketing research community.  Its really fun!!! Tuesday, 20|20 introduced “Virtual Intercepts.”  Very simply, its a method for moving respondents from one online space (think about social media such as Facebook, a survey, or any other place) [...]
 
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    AYTM

  • Email Newsletters Survey: Amount of Subscribers Holding Steady

    Anne Pilon
    17 Apr 2014 | 6:46 am
    The methods businesses use to communicate with consumers are continually evolving. But email newsletters have been a mainstay for many companies for years. While social media and mobile technology have had some impact on this market, the email newsletter remains a strong part of the online marketing mix. How many people still subscribe to email newsletters from their favorite brands? And how often do these emails actually convert into sales? Email Newsletters In Ask Your Target Market’s latest survey, 35% of respondents said they currently subscribe to many different email newsletters for…
  • Heartbleed Survey: Majority Changed Passwords Because of Security Incident

    Anne Pilon
    16 Apr 2014 | 6:11 am
    The recent Heartbleed Bug online security incident has a lot of internet users concerned. Many have already considered online security to be an important issue, and even more had to change their passwords or take other security actions because of the bug. So just how much did Heartbleed impact people’s opinions about online security? Online Security In Ask Your Target Market’s latest survey, 46% of respondents said they are very concerned about the security of their online accounts. 44% said they are somewhat concerned about online security. 9% said they are not very concerned about…
  • Tax Day Survey: Most Filed Well Ahead of Deadline

    Anne Pilon
    15 Apr 2014 | 6:03 am
    Today is the deadline for Americans to submit their 2013 income tax returns on time. Tax day is always a major event brought up by news outlets and stores offering sales for people to spend their tax refunds. But many people have already submitted their returns well before the deadline. How many people have waited until tax day this year compared with previous years? Tax Returns In Ask Your Target Market’s latest survey, 13% of those filing tax returns this year said they waited until the very last minute. 20% filed earlier in April. 19% filed their tax returns in March. 35% filed their…
  • Google Glass Survey: Few Taking Advantage of Product Release

    Anne Pilon
    14 Apr 2014 | 6:13 am
    Google is releasing its Google Glass headgear device to the general public for one day only this week. The company is selling the wearable computer, which until this point has only been available to select “explorers,” for $1,500. How many people plan to take advantage of the offer from Google? And what do they think about the product and its price tag? Google Glass Sale In Ask Your Target Market’s latest survey, just 3% said they definitely plan to purchase Google Glass when it goes on sale this Tuesday. 10% said they would probably consider purchasing it. 26% said they will probably…
  • Airbnb Survey: Few Have Used Website, More Interested

    Anne Pilon
    11 Apr 2014 | 7:12 am
    Lodging rentals website Airbnb has been getting some added attention lately. With the rising cost of traveling, more and more people are looking for ways to save money. And online searches for lodging have been increasing for years. Now, even Warren Buffet has expressed interest in working with the company, which gives users the opportunity to connect with others and rent anything from homes to rooms to private islands. How many people have used Airbnb or similar services? And how many would be interested in doing so in the future? Travelers In Ask Your Target Market’s latest survey, 8% of…
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    Plum Voice

  • How to Not Ruin the Customer Experience with Automation

    Charlie Smith
    9 Apr 2014 | 11:49 am
    Share This: Automated voice systems (a.k.a., IVR) handle more customer service transactions in call-heavy industries like financial services than agents, websites or other communication channels. […] …read more The post How to Not Ruin the Customer Experience with Automation appeared first on Plum Voice.
  • A Primer on Modern Survey Tools

    Charlie Smith
    4 Apr 2014 | 10:19 am
    Share This: The purpose of modern survey tools is to make doing surveys possible for the average person. As rapid application development (RAD) tools, they take […] …read more The post A Primer on Modern Survey Tools appeared first on Plum Voice.
  • How IVR Dictates the Customer Experience and Your Bottom Line

    Charlie Smith
    3 Apr 2014 | 8:29 am
    Share This: Automated voice systems have always been good at saving organizations money. Unfortunately, they’ve also been good at annoying customers. We’ve all seen the […] …read more The post How IVR Dictates the Customer Experience and Your Bottom Line appeared first on Plum Voice.
  • How Biases Can Wreck Your Survey

    Charlie Smith
    27 Mar 2014 | 2:22 pm
    Share This: You carefully craft what you think is the perfect survey for the perfect target audience. You send the survey out and receive what […] …read more The post How Biases Can Wreck Your Survey appeared first on Plum Voice.
  • Which Sampling Method for Your Survey?

    Charlie Smith
    21 Mar 2014 | 11:10 am
    Share This: There are a number of sampling methods to choose from, but one will fit your survey better than the others. Usually, the purpose […] …read more The post Which Sampling Method for Your Survey? appeared first on Plum Voice.
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    uSamp Blog

  • ARF Re:Think 2014: A #Social Retrospective

    jared@usamp.com
    8 Apr 2014 | 12:09 pm
    By The Editors   If you missed ARF Re:Think 2014, you only missed one of the biggest market research and advertising events of the year. Go ahead, #facepalm. From March 23rd through 26th, more than 2,500 top advertisers, market research companies, ad agencies and more gathered in NYC to “Inspire Intelligent Growth” and push our industry toward making smarter, faster, and better business decisions. There were a lot of interesting talks given and exciting news announced. But if you missed it, don’t beat yourself up. We have you #covered with this quick recap of the most…
  • uSamp’s Karyn Hall Featured in Economist’s Lean Back: Is Predictive Mobile Marketing Creepy or Cool?

    jared@usamp.com
    7 Apr 2014 | 5:23 pm
    By The Editors   “What makes sharing personal information worth it?” uSamp’s Vice President of Instant.ly Karyn Hall ponders in her new article for The Economist Group’s Lean Back, a blog for top thinkers in marketing. As we move into an increasingly mobile-driven world, Karyn asks how comfortable consumers are with receiving real-time coupon alerts in exchange for giving up personal information. Will they allow their purchases to be tracked and geolocated if it means time and/or money saved? She shares results from a recent uSamp study that polled consumers on whether they…
  • INFOGRAPHIC: Technomic Talks Pizza; uSamp Provides Aficionados

    lsozio
    7 Apr 2014 | 8:31 am
    In a new study in partnership with uSamp, “Consumers are setting new standards for the quality and variety they expect,” said Darren Tristano, Executive Vice President of Technomic, Inc. “The fast-casual pizza segment is succeeding because it’s matching customers’ needs for quality, freshness and the ability to choose from among a broader selection of ingredients.” Tristano also says that for pizza operators to stay competitive and steal share, they’ll have to strengthen the quality perception by promoting freshness and customization opportunities, while giving guests a more…
  • INFOGRAPHIC: The Great Hazelnut Spread Wars

    jared@usamp.com
    28 Mar 2014 | 9:21 am
    Nutella has been king of the hazelnut spreads for decades, but recently they’ve been facing sweet competition from big name competitors like Hershey’s and Jif. We wanted to find out if these challengers were eating away at Nutella’s long-dominant market share, so we launched a mobile IHUT study to collect direct feedback from consumers. This infographic summarizes some of the delicious details. Enjoy!
  • Live Dispatches From ARF 2014: New Frontier of TV Engagement From @CBS

    jared@usamp.com
    25 Mar 2014 | 1:13 pm
      By Daniel Ross, SVP of Product and Technology   Brief notes from the featured CBS VISION Presentation: The New Lifestyle and Psychographic Dimensions of Today’s Dynamic U.S. Media Consumer by  Katie Clemency of The Cambridge Group and David Poltrack of CBS. Some very interesting highlights from the talk: 40% say TV is main source of entertainment Total viewing is up 2+ hours driven by new models of access that enable viewer control (Netflix, DVR) – time shifted TV Consumers are engaging with TV content in new ways: Binge viewing – multiple episodes in a row…
 
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    Research Access

  • The N in Text Analytics: Text Mining with Different Sample Sizes

    Jeffrey Henning
    17 Apr 2014 | 4:00 am
    I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously put a lot of time and thought into with OdinText, and something that continues to evolve. Generally speaking though I can say it’s important to look beyond the individual sentences, and not to get wrapped up in linguistically derived sentiment. The mistake I see being…
  • The Role of Fast Failure in Driving Innovation

    Lisa Fuchs
    16 Apr 2014 | 4:00 am
    Thomas Edison is famous for the quote “I have not failed. I’ve just found 10,000 ways that won’t work.” Jack Matson, PhD, Emeritus Professor of Environmental Engineering at Penn State, takes this a step further, coining the phrase “Intelligent Fast Failure.” I recently read excerpts from his book called Innovate or Die: A Personal Perspective on the Art of Innovation.  Dr. Matson’s philosophy is to stimulate creativity by encouraging his students to risk failure, because that failure is essential to innovation. The goal with Intelligent Fast Failure (IFF) is to move as quickly…
  • Living in a World of Significance

    Nick Pangallo
    15 Apr 2014 | 4:00 am
    Guess what? It’s 2014! The year of Super Bowl XLVIII©, the 100th anniversary of the start of World War I, the 70th anniversary of D-Day, and a whole host of other, generally not-that-impactful events, anniversaries, and changes. One event that will happen in 2014, though, is something which happens every two years: U.S. national elections. This seems like an odd way to start a blog post, but bear with me for a moment.  Show of hands out there (ed. note: you’re welcome to actually raise your hand if you want, but I wouldn’t): how many of you readers have, at some point, become tired…
  • Is That Rating Scale Just Cute Or Actually Effective?

    James Wirth
    14 Apr 2014 | 4:00 am
    As the Marketing Manager for an online survey software company, I see a lot of surveys: our own research projects, competitor surveys, our customers’ surveys, surveys from businesses I buy from, and more. In fact, when it comes to online research my ‘reticular activator’ is in overdrive and I can’t help but notice myriad opportunities where online surveys should be utilized but are not present! With the huge variance in survey styles, questions and answer options, I often find myself confronted with a burning question: Is this an effective survey? While there are many…
  • FiveThirtyEight.com – The Imperfection of Data

    Tamara Barber
    11 Apr 2014 | 8:14 am
    The relaunched FiveThirtyEight.com – founded by former New York Times’ data-phile Nate Silver and recently bought by ESPN – was met with a deluge of critical reviews in March. The criticism generally fell into three categories: Those who argued that ideology-free reporting and data neutrality are a farce. Those who argued that the data and topics on the site were too superficial to be meaningful. And those who took issue with the analysis in the science section in general, and on climate change in particular. It seemed at the time that the folks at FiveThirtyEight just couldn’t win.
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    Instant.ly

  • A Deeper Look at Brand Awareness and Why It’s Important for Your Business

    Elizabeth A.
    17 Apr 2014 | 12:02 pm
    Brand awareness is the best way to attract customers. Image source: Flickr user Troy Thompson If you’re a business owner, chances are you’ve probably heard of top of mind recall. For those who are unfamiliar with the concept, let’s review it briefly. Top of mind recall happens when your product is so strongly associated with your brand that it’s the first thing that comes into your customers’ minds when they’re asked about a particular category. To better understand the concept, let’s take a moment and do some quick word association. If I say “fast food,” which restaurants…
  • Entrepreneurship 101: Using Market Research as a Business Tool

    Elizabeth A.
    16 Apr 2014 | 12:21 pm
    Entrepreneurship is fraught with roadblocks and challenges. Image source: Flickr user Khalid Albaih The start-up life certainly isn’t for the faint of heart. Starting a business often means working long hours and sacrificing time with friends and family, often for minimal profit at the beginning. Recent data estimates that up to 80% of businesses fail within the first year and a half. While the pressure of entrepreneurship definitely contributes to the high percentage, poor planning does as well. Many business owners start things up without laying out a clear and realistic plan ahead of…
  • Nivea for Men: How One Skincare Company Used Market Research to Increase Market Share

    Elizabeth A.
    15 Apr 2014 | 2:47 pm
    Nivea’s mobile for men campaign. Image source: Coloribus.com The men’s skincare market has grown considerably over the past decade. Previously, a quick trip to the local pharmacy might yield a few product options for men seeking aftershave or moisturizer. Typically, these products were interspersed with a wide array of items geared towards women. Today, the shelves of your local pharmacy probably look a little bit different. There’s likely a large section dedicated to men’s skin care products, from different brands of aftershave and moisturizer, to several options for soaps,…
  • Mobile Payments: Is Burger King Jumping the Gun or Ahead of the Curve?

    Elizabeth A.
    14 Apr 2014 | 6:59 am
    Will Burger King’s new mobile payment app help it reign supreme?Image source: Flickr user Creative Tools It’s no secret that mobile payment platforms are beginning to take hold in the fast food industry. Several restaurants are testing pilot programs to get a better sense of how this particular type of mobile integration will fare with customers. The idea of an integrated mobile payment option for quick service restaurants makes sense. After all, the goal of many of these restaurants is to provide convenient, fast service to customers. Mobile payment platforms may help them accomplish…
  • The Perfect Pitch: Using Market Research to Connect with Investors

    Elizabeth A.
    10 Apr 2014 | 5:05 pm
    Sharktank lets entrepreneurs perfect their pitch. Image source: Stressfreekids.com ABC’s Shark Tank has taken television by storm. With nearly 7 million viewers tuning in each Friday evening, the show is one of the network’s most popular reality TV series. If you’re not familiar with it, the basic premise is as follows: hopeful entrepreneurs are placed in front of a panel of self-made millionaires (the Sharks). They are given the opportunity to pitch their products to the Sharks in the hopes of obtaining capital for their business. Those who watch the show regularly can attest that…
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    Edelman Berland

  • Highlights from the PR News Measurement Conference

    Lisa Binzel
    13 Apr 2014 | 12:47 pm
    On Tuesday, Erica Beer and I attended the annual PR News Measurement Conference at the National Press Building here in DC. In addition to the exciting line-up of speakers and case studies presented, we had the great pleasure to see Pauline inducted into the PR News Measurement Hall of Fame. Pauline was recognized with several others whose efforts have helped advance PR research and measurement by helping to set standards and promote awareness of best practices. Erica was a first-timer at the conference and noted how much the sessions reinforced what she has learned since she joining us last…
  • A Day in the Life: Kelsey, Senior Project Manager, DC

    Allison Quigley
    13 Apr 2014 | 4:57 am
    Our ‘Day in the Life’ series continues this week with Kelsey Cohen, a senior project manager in our Washington, DC office. Name: Kelsey Cohen What is your title/position? Senior project manager What office are you located in? Washington, DC How many people are on your team? Three. It’s Pete Ventimiglia, Jennifer Myers and me. Tell us about your job. We’ll, it’s probably a lot like most people’s jobs at Edelman Berland, except I work at a standing desk. I conduct qualitative and quantitative primary research, mostly for clients in the technology, finance, health care…
  • A Day in the Life: Tania, Senior Project Manager – Taxonomy, Rochester

    Allison Quigley
    4 Apr 2014 | 11:29 am
    Our ‘Day in the Life’ series continues with Tania Bojcun, the expert taxonomist behind the Edelman Berland Dashboard! Name: Tania Bojcun What is your title/position? Senior Project Manager, Dashboard Taxonomy What office are you located in? The Research Innovation & Technology Center (RITC) in Rochester, NY How many people are on your team? I am part of the Dashboard Ops Team, which consists of 4 additional members – Paul (Project Manager, Dashboard Ops), Josh, Kristie & Caitlin (Dashboard Support). Tell us about your job. My position is to create taxonomies (keyword…
  • A Day in the Life: Meg, Research Director, Chicago

    Allison Quigley
    27 Mar 2014 | 11:41 am
    Today we kick-off a new blog series, A Day in the Life, which will introduce you to our global team and show what it’s like to work at Edelman Berland. We begin this week getting to know Meg, a Research Director in our Chicago office! Name: Meg Phillips (formerly Hodge) What is your title/position? Research Director, Chicago How many people are on your team? I have 6 people reporting directly to me, and there are 14 Berlanders total in the Chicago office. Tell us about your job. My job is never boring, that’s for sure! In my role, I have the pleasure (and sometimes the stress) of being…
  • How the Informed and General Public View Trust Differently

    Mike Berland
    19 Feb 2014 | 9:43 am
    Edelman’s annual Trust Barometer examines the opinions, attitudes and behaviors of two global groups of individuals: the general public and the informed public. The latter group consists of adults who are college-educated, in the top 25 percent income bracket for their age group in their country, report regular media consumption and are engaged in business news and public policy. In effect, they are the world’s opinion elites. Not surprisingly, there are myriad differences between these two audiences. First, informed publics are consistently more likely to actually have an opinion on…
 
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    Gleanster Insights

  • Agile Marketing: Is your CMS ready?

    Christopher Justice
    15 Apr 2014 | 11:14 am
    Posted on Gleanster Insights - Fresh Perspectives on Marketing, Sales, Customer Experience, Business Intelligence & More Today’s marketplace is in constant flux. Social media and always-on instant mobile connectivity have resulted in users browsing, sharing and clicking constantly…and what they’re tweeting, +1-ing and liking is shaping your marketing like never before. To succeed, marketers must stay on top of this conversation and regularly adapt their marketing strategy to reflect fresh information. Agile marketing is the idea that marketers should respond quickly to…
  • Common Sense – the not so magic ‘customer experience’ ingredient

    Ian Golding
    10 Apr 2014 | 11:57 pm
    Posted on Gleanster Insights - Fresh Perspectives on Marketing, Sales, Customer Experience, Business Intelligence & More Last night I stayed in a rather lovely hotel in Wimbledon. At £275 a night, you would expect the experience to be worthy of such a hefty price tag. The building, décor, facilities, public areas and bedrooms were all extremely well appointed – as you would imagine. So why am I telling you this? Having checked in, I was escorted to the lift – something that does not usually happen in most hotels. On arriving at the lift, the receptionist had to ensure that I was…
  • Getting Started With Content Strategy

    Alexis Karlin
    9 Apr 2014 | 12:00 am
    Posted on Gleanster Insights - Fresh Perspectives on Marketing, Sales, Customer Experience, Business Intelligence & More It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi, who is one of the original content marketing gurus, emphasis added by me. Content marketing is a marketing technique of creating and distributing…
  • Engage Financial Services Customers with Web Apps, Content

    Alexis Karlin
    4 Apr 2014 | 12:00 am
    Posted on Gleanster Insights - Fresh Perspectives on Marketing, Sales, Customer Experience, Business Intelligence & More Creating engagement in the financial industry is about creating value for its customers. In this industry, creating value directly leads to revenue. Ayantek created two mobile applications for LPL Financial to create value through content and a Social, Mobile, Analytics, and Cloud (SMAC) based approach, resulting in higher customer engagement. LPL Financial helps entrepreneurial financial advisors (customers) establish successful businesses by helping them manage the…
  • 3 Key Takeaways for Building a Business Case for Localized Marketing Automation

    Ian Michiels
    3 Apr 2014 | 2:14 pm
    Posted on Gleanster Insights - Fresh Perspectives on Marketing, Sales, Customer Experience, Business Intelligence & More In my recent webinar “Building a Business Case for Localized Marketing Automation” hosted by Gleanster and Balihoo, we explored how organizations with a national or global focus (overseen by a centralized corporate marketing function and a network of affiliate or local marketers) justify investments in localized marketing efforts. During the webinar we asked respondents to participate in a poll that captured top challenges with local marketing. The top three…
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    Under30CEO

  • Best Meetups in NYC

    Fueled
    17 Apr 2014 | 10:00 am
    Don’t be scared of meeting complete strangers because they might be just the people you need to meet. Why? Well, for one, you get to see what cool new things people with similar interests to you are doing. From getting to attend cool seminars to meeting potential leaders in your field, you’ll find so many opportunities here. Clearly, meetups are the place to be. We, at Fueled, found some of the best meetups in NYC. Ready to go? NY Tech Meetup NY Tech Meetup was founded in 2004 by Meetup’s founder Scott Heiferman and became an independent nonprofit in 2010. Boasting 32,000 members, their…
  • 5 Creative Ways to Visualizing Your Resume

    Under30CEO
    17 Apr 2014 | 8:00 am
    Finding creative ways to get ahead of your competition for jobs is vital because at the moment it is an employer’s market. Add to that that college students have it even tougher because they have no experience and so have to work harder to stand out. That is why adding a visual element to your resume is a great idea. The HR staff have to look at resumes all day and sooner or later they are going to start blending into one big mess of words. That is why it is important to be more visual in order to stand out. 1 – Video resume creation You may create a video resume to help you visualize…
  • How Climbing to the Top Put Life In Perspective

    Under30CEO
    17 Apr 2014 | 6:00 am
    No, I’m not talking about the top of the success ladder (still climbing), but rather the top of Las Vegas’ most scenic rock reserves. Around mid-March, a close friend and myself went to Red Rock Canyon, a national conservation area in Las Vegas. One word: beautiful! At Red Rock, you’ll find different trails from easy to moderate to strenuous in order to get to different focal points at the top. The entire experience put life, both personal and professional, into perspective. Choosing Your Path We arrived at the reserve, received a map (“our life plan”) and it was up to us to decide…
  • How to Use a Business Plan Template as a Resume Writing Tactic

    Under30CEO
    16 Apr 2014 | 10:00 am
    Young professionals, with an entrepreneurial mindset, like us, should take advantage of traditional business management tools as tactics in our career planning strategy. I believe professionals should start implementing a “business management” framework to assess their career goals and define objectives with one clear end in mind: a tailored resume that highlights your top talent potential. How to put together a resume that reads as a business plan? The writing real estate that your resume provides should be well utilized to communicate your authentic and consistent message. The first…
  • Tension: The Silent Epidemic That’s Killing Your Company

    GuestAuthor
    16 Apr 2014 | 8:00 am
    Did you hear the one about the stressed-out business executive who walked into the doctor’s office complaining about terrible nightmares? “It’s awful,” the exec tells his doctor. “Some nights, I imagine I’m a teepee facing incredibly strong winds, rain, and snow. I’m all alone on the edge of a cliff.” The exec continues, “Other times, I’m not a teepee, but a wigwam that’s about to get destroyed by a raging wildfire.” Then, he finally pleads, “I just don’t know what to do anymore, doc. Can you please help me?” At this point, the doctor leans back and calmly…
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    Joel Rubinson on Marketing Research

  • Big data, big research possibilities emerge at ARF Conference 2014

    Joel Rubinson
    11 Apr 2014 | 11:54 am
    (This is the second of two blogs on the ARF conference and big data learnings.) How should researchers think of big data? When your data move beyond crosstabs and excel…when you are predicting rather than profiling…when your data do not fit neatly into rows and columns because they are unstructured in their natural state…when you are anonymously matching data at the user level that come from different sources and requires some analytic detective work to optimize the match…when you are extracting information in real time from a massive database on servers that does NOT fit on your…
  • The death of organic Facebook impressions has done marketers three big favors

    Joel Rubinson
    3 Apr 2014 | 5:53 am
    It used to be that a brand like Starbucks or Coca-Cola got a huge number of free organic impressions each month in Facebook.  Starbucks has about 40MM likes, so if 15% of them see each update and there are 5 updates per week, the math says Starbucks was getting over 100 million brand messages delivered and seen each month practically for free. Now, with the new Facebook algorithm, the estimate is that this has shrunk to maybe 15 million. If Starbucks wants to get back towards 100 million, they now have to pay to boost their posts…at about a $5 CPM (my estimate), this adds up to a lot of…
  • The ARF Captures Our Marketing And Research Industry Journey

    Joel Rubinson
    28 Mar 2014 | 8:55 am
    (This is cross-posted from a blog I wrote for Greenbook.) The ARF Rethink 2014 conference did a great job of capturing our marketing and research journey.  The keynote address on day one was actually an interview of one of the real 60s “mad men”: Keith Reinhard, Chairman Emeritus of DDB. Soledad O’Brien conducted the interview to artfully extract his view…of course we need research, but it was clear that his focus was on the creative spark that led to “…hear(ing) the bat hit the ball and you know it’s a home run.” So we started the conference with paying homage to ‘the…
  • How marketing and marketing research can act on the promise of big data

    Joel Rubinson
    5 Mar 2014 | 3:20 am
    I was honored to lead the discussion of how marketing and research must master big data in a digital social mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of my remarks. Introduction …What A Long Strange Trip It’s Been… “TRUCKIN’” Written by GARCIA, JERRY / HUNTER, ROBERT / LESH, PHILIP / WEIR, BOB Published by Ice Nine Publishing Company (ASCAP) © 1970. Performed by the Grateful Dead. The Old Marketing World The ‘Brave New World’ Media and Marketing Easily Understood Media and Marketing is much more Complex Reach Could be achieved via…
  • Attention marketers. Proof that digital IS a branding medium

    Joel Rubinson
    11 Feb 2014 | 6:10 am
    I just saw the news today that Google is partnering with comScore to better measure digital ad effects in real time.  The intention is for Google to be able to attract more spending from big brands: “The combination will let advertisers and publishers track online ads in near real time, allowing them to change things on the fly if campaigns are not performing as expected. The addition of vCE will also help Google share more data with advertisers about what types of people see their ads and what their interests are.” What underlies this is yet another way of trying to disprove the belief…
 
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    Abacus Insider

  • Free Trade and the Canadian Economy

    David Coletto
    31 Mar 2014 | 7:30 am
    The federal Conservatives have staked a lot of their reputation for sound economic stewardship on their determination to forge more trade ties with the rest of the world.  A new Abacus poll shows this agenda has a fair bit of public appeal. Canada-Korea Trade Agreement By a healthy margin of 41% to 28% Canadians believe the new trade deal with Korea will be good rather than bad for the economy.  While voters in the west are most convinced of the merits, the plurality of voters in Ontario, Quebec and Atlantic Canada, are all more likely to see upside than downside. This is one idea that can…
  • What Canadians Think about the Fair Elections Act

    David Coletto
    25 Mar 2014 | 10:05 am
    18% THINK CANADIAN ELECTIONS ARE UNFAIR 60% THINK FAIR ELECTIONS ACT WILL HAVE NO IMPACT ON ELECTIONS A new national survey (March 19 to 23, 2014) shows that 18% of Canadians think elections in this country have been unfair, while more than twice as many think they have been fair (48%).  Among Conservative Party voters, 12% think Canadian elections are unfair. When asked if the rules that govern Canadian elections have “been working well or not” 43% say they have been working well, compared to 29% who say they have not been working well.  Among Conservative voters 54% say the rules have…
  • Jim Flaherty Leaves Job with Pretty Good Reviews

    David Coletto
    24 Mar 2014 | 12:22 pm
    Yesterday, we just finished a national survey (lots of interesting results coming). Just before we launched the survey, I was able to include a question asking Canadians to rate Jim Flaherty’s time as Canada’s Finance Minister. Overall, he received positive to neutral ratings from most Canadians. Fifteen percent rated his performance as excellent while 27% rated his performance as good.  A third (31%) rated his performance as “ok” while about one in ten thought he had done either a poor or very poor job as Minister of Finance.  Seventeen percent were unsure. Among…
  • Opinion Soft and Split on Income Splitting

    David Coletto
    19 Mar 2014 | 12:58 pm
    There’s been much debate in Conservative circles about the merits of allowing income splitting as a way for some Canadians to see their tax burden reduced. But what do Canadians know about and think about this idea?  Abacus Data asked some questions to size up current public opinion. Who expects to benefit and by how much? Off the top, only 16% think they will personally benefit significantly if tax policy is changed along the lines promised by the Conservatives in the last campaign. Another 24% see a “small benefit”, while the rest are unsure (9%) or expect to see no benefit (52%).
  • Harper Government Approval at 34%

    David Coletto
    17 Mar 2014 | 6:21 am
    In our latest national survey, we asked Canadians to rate their approval of the federal government led by Prime Minister Stephen Harper. Click on image to increase size Overall, 34% of respondents either strongly approved or approved of the job the federal government is doing (up three points since January) while 45% disapproved.  The remaining 21% of respondents said they neither approved nor disapproved of the federal government’s job performance. As expected, approval of the government differs substantially across demographic, regional, and political subgroups.  The charts to the…
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    MarketsandMarkets Blog » Telecom & IT

  • Communications Test and Measurement Market Growing at Healthy CAGR

    MarketsandMarkets
    16 Apr 2014 | 2:29 am
    Next generation wireless and cellular technology is driving other technological market at surprisingly upbeat rate. Rising demand for bandwidth and developments in the global mobile phone markets are also proving to be significant for the increasing demand for communications test and measurement market. According to the expert, global market for these technologies are booming with evolving technology, rising demand and applications across multitude of systems. This is a heartening fact for the existing companies looking for business expansions across different parts of the world. Potential…
  • Mobile Advertising Market Booming with Smartphone Revolution

    MarketsandMarkets
    14 Apr 2014 | 11:08 pm
    Mobile advertising, a popular form of advertising, is a subset of mobile marketing and is closely related with internet and online advertising. Smartphones and mobile phones are the major target areas of the industry, along with laptops and desktop computers. The global mobile advertising market is booming with rising demand for this technology as effective technique. However, exponential growth in the demand for smartphones and deep penetration of these products across developing and developed countries is expected to be a major driver for the global industry. Vital Driving Forces for Mobile…
  • Content Delivery Networks Market Growing at Exponential CAGR – Reasons and Overview

    MarketsandMarkets
    13 Apr 2014 | 11:03 pm
    Content delivery networks or CRN rapidly provide web content through duplication of content on multiple servers. These networks are used by internet service providers in order to deliver static web pages that are suitable to stream videos, audios, and internet television programming. With the rise in the use of internet growth in the deployment of online content and extended use of multimedia and advanced solutions like internet television or IPTV are driving the global market. Cost effectiveness, changing technology, and rising demand are some of the major drivers for the industry. Along…
  • Emergency Management Market Attaining Steady CAGR – Is it Good of Bad

    MarketsandMarkets
    11 Apr 2014 | 2:47 am
    Disaster or emergency management is the process of preparing for the act of response, mitigation, and response to various forms of emergencies. Emergencies like fire, hurricane, hazardous material accidents, earthquake, winter storms, radiological accidents, explosions and such other incidents require immediate plan of action for evacuation and safety of people and assets. Growth in risk factors and threats like terrorist attacks are driving the global emergency management market. Rising demand from different countries and evolutionary tools and solutions in the industry will also contribute…
  • Smart Transportation Market is Driven by Advancing IT Industry

    MarketsandMarkets
    10 Apr 2014 | 1:12 am
    Smart transportation systems provide innovative and intelligent services and solutions to transport and traffic management. They enable the travelers to be aware of different components of transport conditions including traffic, accidents, and destinations. These services make transportation a more coordinate, organized, safer and smarter industry. The global smart transportation market is driven by increasing rate of adoption and innovations within the global information technology. As a result, companies within the industry are looking forward to healthy growth for their businesses during…
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    Market Research Report

  • Medical Robots Market Rapidly Growing with Demand for Minimal Invasion Surgeries

    MarketsandMarkets
    16 Apr 2014 | 4:59 am
    In terms of medical technology, robotic devices are being successfully used to perform various delicate surgical procedures, limb replacement, and various other health related tasks. Over the past few years, the global demand for medical robotics has grown significantly. As a result, the industry is taking special efforts in terms of manufacturing, delivery and technological […]
  • Membrane Filtration Market for Pharmaceutical Aiming at High Growth Post 2014

    MarketsandMarkets
    15 Apr 2014 | 12:22 am
    Membrane separation or filtration is a familiar approach in engineering that separates the products through permeable membranes. This is a widely used technology across the global biotechnology and pharmaceutical industries. Growth in the global pharmaceutical industry is the strongest driver for the membrane filtration market for pharmaceutical industry. Rising applications and demand from developed regions […]
  • Small UAV Market Strongly Driven by Advancing Technology

    MarketsandMarkets
    9 Apr 2014 | 1:58 am
    Small UAVs are man-portable unmanned aerial vehicles, primarily used in various military operations. Increasing applications of these vehicles is strongly attributed to the continual technological advancements within the small UAV market. Global recession of 2008 and severe economic difficulties across developed countries like United States of America and United Kingdom have hindered the progress of […]
  • Security and Surveillance Radar Market Overview – 2014 Trends

    MarketsandMarkets
    8 Apr 2014 | 1:53 am
    Apart from military applications, security and surveillance radars are also used for the detection of non-cooperative and suspiciously moving targets for security purposes. These systems have a wide range of applications. Increasing tension between various countries, warlike scenario across several regions and economic downturn across developing countries play a crucial role in the development of […]
  • Global Shoulder Fired Anti-Tank Market Overview – What to Expect Post 2014

    MarketsandMarkets
    7 Apr 2014 | 1:50 am
    Shoulder fired missiles are projectile man-portable missiles that fire at a target. They are small enough to be carried by a single person and are available in two basic forms. These forms include anti-tank and anti-aircraft missiles, which play vital role in the modern anti-tank warfare. The global shoulder fired anti-tank market is anticipated to […]
 
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    Market Oasis

  • ChallengeHer—Creating Opportunities & Access to Federal Contracts for Women-Owned Small Businesses

    kevinanchi
    17 Apr 2014 | 11:11 am
    By John Shoraka If you’re a woman-owned small business looking to contract with the federal government and seeking assistance on how to navigate in the federal procurement arena, the U.S. Small Business Administration (SBA) has good news for you! In FY 2012, the federal government awarded $16.1 billion in federal contracts to women-owned businesses, but there is still more work to be done. That is why the SBA is continuing its partnership with Women Impacting Public Policy (WIPP) and American Express Open on the ChallengeHer initiative that was launched last spring, to help more…
  • Virtual Currency and Your Business

    kevinanchi
    17 Apr 2014 | 8:49 am
    By BarbaraWeltman Bitcoin is a digital currency now used as medium of exchange by more than 10,000 businesses. Last year Apple applied for a patent on iMoney, another form of virtual currency, so it’s likely that using virtual currency as another payment method is something to be considered. How does this impact your business? The IRS says that convertible virtual currency, which is digitally traded between users and can be purchased for, or exchanged into, U.S. dollars or other real or virtual currencies, is property, not currency. Here’s what this means for you. Receiving…
  • The drugs don’t work?

    kevinanchi
    17 Apr 2014 | 2:14 am
    By Michael Fronstin Only slightly more than one-third of patients (35%) treated for pain or fibromyalgia in the UK say they are very or extremely satisfied with their prescription medication, according to findings from Kantar Health. Among the 10 countries covered in the patient survey, satisfaction is highest among patients in Russia and … …read more Read more here: The drugs don’t work?      The post The drugs don’t work? appeared first on Market Oasis.
  • USDA Announces Specialty Crop Block Grant Program-Historic Farm Bill Support Available through State Departments of Agriculture

    kevinanchi
    16 Apr 2014 | 10:00 pm
    WASHINGTON, April 17, 2014 – The U.S. Department of Agriculture (USDA) today announced the availability of approximately $66 million in Specialty Crop Block Grants to state departments of agriculture for projects that help support specialty crop growers, including locally grown fruits and vegetables, through research, programs to increase demand, and more. …read more Read more here: USDA Announces Specialty Crop Block Grant Program-Historic Farm Bill Support Available through State Departments of Agriculture      The post USDA Announces Specialty Crop Block…
  • We’ll Be Their “Wingman”

    kevinanchi
    16 Apr 2014 | 8:19 am
    By Maria Contreras-Sweet Are you a self-starter? Do you have a general-management skill set? Are you used to constantly changing roles and responsibilities? Are you disciplined and focused? Are you risk-tolerant and able to manage stress? These are the threshold questions that SBA counselors ask every day to help prospective entrepreneurs assess if they have what it takes to be a successful small business owner. And when those questions are put to veterans of the U.S. armed forces, they often get “yes” replies. The military has a track record of producing outstanding leaders,…
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    Market Research News

  • South Africa Mobile Value Added Services Market

    kenresearchnews
    16 Apr 2014 | 11:35 pm
    South Africa Mobile Value Added Services Market : South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 – Driven by Rising Mobile Internet Penetration’ presents a comprehensive analysis of the industry aspects including market size of mobile value added services such as messaging services, entertainment (music, games, TV/videos, Wallpapers, Themes and others), network services and other mobile services in South Africa. The report also entails the market share analysis and company profiles of major players operating in the mobile VAS market of South Africa. The future…
  • India PET Preform Market Research Report

    kenresearchnews
    16 Apr 2014 | 5:56 am
    India PET Preform Market Research Report: The global plastics industry is observing a continuous shift of production bases to low-cost Asian countries. With increasing foreign investment and rise in the number of new manufacturing establishments in the region, Asia has become the largest and the fastest growing market for plastics in the world. In particular, China and India offer enormous growth opportunities due to expanding production activities in the countries. Growth in plastic industry in India was boosted after the economic liberalization in 1991. The subsequent deregulation and…
  • Europe In-Vitro Diagnostics Market Research Report: KenResearch

    kenresearchnews
    16 Apr 2014 | 3:44 am
    Europe In-Vitro Diagnostics Market Research Report: KenResearch: Increasing investments by diagnostic laboratories to incorporate latest technologies as well as positive growth in the ageing population will drive the revenues of in-vitro diagnostics market in Europe. Europe’s rapidly aging population, coupled with the increasing number of lifestyle related diseases have been conducive for the growth of in-vitro diagnostics market. An increasingly ageing population and the growing pervasiveness of diseases have boosted the number of routine health checks and disease diagnosis in several…
  • Malaysia Green Buildings Market Research Report

    kenresearchnews
    16 Apr 2014 | 3:36 am
    Malaysia Green Buildings Industry Outlook to 2018 - Rising energy Costs and Depleting Natural Resources to Drive Sustainable Development” presents a comprehensive analysis of the industry covering aspects including how green buildings improve business, key drivers, constraints and value chain of green buildings industry, construction spending in Malaysia, market size by number of registered and certified green buildings, gross floor area, market segmentation by ratings, by states, types of buildings. The report also entails a detailed analysis of key developments in the industry,…
  • Malaysia Green Buildings Industry

    kenresearchnews
    16 Apr 2014 | 3:04 am
    The concept of sustainable development is relatively new in Malaysia. Prior to the launch of Green Building Index, Malaysian developers who wished to make green structure were mandated to get certifications through Singapore’s Building and Construction Authority. Green technology has now been identified as a new driver for the country’s economic growth as it offers numerous economic opportunities and potential in economic regeneration, innovation and wealth creation. Through the government’s green technology fund, major property developers in Malaysia have been able to grab the…
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    Business Industry Research

  • Network Management Market

    businessresearch
    16 Apr 2014 | 2:26 am
    Network management is a broad subject of managing a computer network. Network management is a combination of software’s and hardware’s which allows to monitor the computer network. Network management contributes in identifying the devices present in a network, monitoring the performance of a device and tracking the performance indicators such as packet loss, latency, bandwidth utilization including others. Network management covers security, reliability and performance of any network. Browse Full Report with TOC: http://www.transparencymarketresearch.com/network-management-market.html The…
  • Outage Management System (OMS) Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast, 2013 – 2019

    businessresearch
    15 Apr 2014 | 11:28 pm
    OMS is a tool for identifying and improving the efficiency of restoration and communication with customers. OMS integrates with systems such as Supervisory Control and Data Acquisition System (SCADA), Distribution Automation (DA) System, Automatic Meter Reading (AMR), Advanced Metering Infrastructure (AMI), Customer Information System (CIS), Interactive Voice Response System (IVR) and Geographic Information System (GIS) for outage management. Browse Full Report with TOC: http://www.transparencymarketresearch.com/outage-management-system.html OMS helps in analyzing outage events, calculate…
  • Natural Antioxidants Market – Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

    businessresearch
    15 Apr 2014 | 4:28 am
    Natural antioxidants are mostly found in fresh food. They have the ability to remove harmful/toxic substances from body. They are chemically free radicals and stable in their own way and hence do not give away electrons. Antioxidants convert harmful toxins into harmless products which are excreted from body as waste products. They prevent the body from oxidation which produces free radicals and damages cells. Foods which are rich in natural antioxidants helps prevent cancer and also act as anti-aging agents. They also reduces risk of heart disease by significantly absorbing bad cholesterol.
  • Nuclear Energy Market and Industry Analysis, 2013 – 2019

    businessresearch
    14 Apr 2014 | 11:20 pm
    Nuclear reactors are used to produce electricity across the world. The heat produced by controlled fission chain reaction in nuclear reactors is used to create steam pressure. This steam pressure is used to drive a power- generating turbine. Currently nuclear reactors are used to produce approximately 19% of the world’s total electricity production. Nuclear reactor market is expected to grow in future due to several under construction, planned and proposed nuclear reactor projects. Browse Full Report with TOC: http://www.transparencymarketresearch.com/nuclear-energy-market.html Nuclear…
  • Mica Market Research – Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

    businessresearch
    14 Apr 2014 | 3:17 am
    Mica is a shiny silicate mineral material having a layered structure. It occurs in the form of infinitesimal in rocks, granite or as crystals. The most salient characteristic of mica is that it has close basal cleavage. This property can be explained by its atomic arrangement in hexagonal sheet form. Mica is extensively distributed and occurs in metamorphic, sedimentary, igneous and regimes. Owing to its crystalline and other properties mica finds application in various fields. Browse Full Report with TOC: http://www.transparencymarketresearch.com/mica-market.html The mica has four major…
 
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    Market Research Report

  • Medical Robots Market Rapidly Growing with Demand for Minimal Invasion Surgeries

    MarketsandMarkets
    16 Apr 2014 | 4:59 am
    In terms of medical technology, robotic devices are being successfully used to perform various delicate surgical procedures, limb replacement, and various other health related tasks. Over the past... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Membrane Filtration Market for Pharmaceutical Aiming at High Growth Post 2014

    MarketsandMarkets
    15 Apr 2014 | 12:22 am
    Membrane separation or filtration is a familiar approach in engineering that separates the products through permeable membranes. This is a widely used technology across the global biotechnology and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Small UAV Market Strongly Driven by Advancing Technology

    MarketsandMarkets
    9 Apr 2014 | 1:58 am
    Small UAVs are man-portable unmanned aerial vehicles, primarily used in various military operations. Increasing applications of these vehicles is strongly attributed to the continual technological... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Security and Surveillance Radar Market Overview – 2014 Trends

    MarketsandMarkets
    8 Apr 2014 | 1:53 am
    Apart from military applications, security and surveillance radars are also used for the detection of non-cooperative and suspiciously moving targets for security purposes. These systems have a wide... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Global Shoulder Fired Anti-Tank Market Overview – What to Expect Post 2014

    MarketsandMarkets
    7 Apr 2014 | 1:50 am
    Shoulder fired missiles are projectile man-portable missiles that fire at a target. They are small enough to be carried by a single person and are available in two basic forms. These forms include... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Latest Publisher Reports

  • Global and China Insulin Industry 2014 Deep Research Report

    admin
    15 Apr 2014 | 11:00 pm
    The report firstly introduced Insulin basic information included Insulin definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Insulin industry policy and plan, Insulin product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Insulin capacity production cost price Gross production value gross margin etc details information, at the same time, statistics these…
  • Global and China Calcium Formate Industry 2014 Deep Research Report

    admin
    15 Apr 2014 | 11:00 pm
    The report firstly introduced Calcium Formate basic information included Calcium Formate definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Calcium Formate industry policy and plan, Calcium Formate product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Calcium Formate capacity production cost price profit production value gross margin etc details information,…
  • Global and China Honeycomb Paper Industry 2014 Deep Research Report

    admin
    15 Apr 2014 | 11:00 pm
    The report firstly introduced Honeycomb Paperbasic information included definition classification application industry chain structure industry overview; international market analysis, Global and China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Honeycomb Paper Industry policy and plan, Honeycomb Paperproduct specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Honeycomb Papercapacity production cost price Gross production value gross margin etc details information, at the…
  • Global and Brazil Interactive Whiteboard (IWB) Industry 2014 Deep Research Report

    admin
    15 Apr 2014 | 11:00 pm
    The report firstly introduced Interactive Whiteboard (IWB) basic information included Interactive Whiteboard (IWB) definition classification application industry chain structure industry overview; international market analysis, Brazil domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Interactive Whiteboard (IWB) industry policy and plan, Interactive Whiteboard (IWB) product specification, manufacturing process, product cost structure etc. then statistics Global and Brazil key manufacturers Interactive Whiteboard (IWB) capacity production cost…
  • Global and China Steel Coupling Industry 2014 Deep Research Report

    admin
    15 Apr 2014 | 11:00 pm
    The report firstly introduced Steel Coupling basic information included Steel Coupling definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Steel Coupling industry policy and plan, Steel Coupling product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Steel Coupling capacity production cost price Gross production value gross margin etc information, and Global and China Steel Coupling…
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    Latest Publisher Reports

  • Global Synthetic Rubber Market Report: 2014 Edition

    admin
    6 Apr 2014 | 11:00 pm
    Synthetic rubber is chemically manufactured elastomer which is produced by the polymerization of two or more petroleum-derived monomers. Synthetic rubber plants were built after 1945 and since then it has maintained the lead over natural rubber. Polybutadiene rubber (BR) and Styrene Butadiene Rubber (SBR) are the two most important types of synthetic rubber and Butadiene is the primary feedstock for its production. Industrial players of synthetic rubber operate in the marketplace on the basis of low manufacturing cost, quality, technology and most importantly price to stay ahead. The…
  • The US Farm Tire Market Report: 2014 Edition

    admin
    3 Apr 2014 | 11:00 pm
    Agricultural/farm tires are a sub-segment of specialty tires and are used for various farm vehicles such as tractors, combines, sprayers, trailers and harvesters. The year 2013 witnessed an increase in farm tire shipments in the US despite significant weather changes. The farm tire sales in 2013 were slow in the beginning of the year but fourth quarter shipments benefitted from late harvests and late planting. Due to reduction in prices of raw materials especially rubber, revenue from farm tire sales were relatively flat in 2013 compared to previous year. The US farm tire market has two…
  • Global Leisure Boat Market Report: 2014 Edition

    admin
    31 Mar 2014 | 11:00 pm
    A leisure boat is also known as pleasure craft or recreational boat that is designed for and capable of moving in water with a maximum length of up to 24 meters, and is meant to be used for recreational or leisure activities only, and is not utilized in any type of business or moneymaking venture. The pleasure craft may also be used as a temporary residence for the owner, and often is equipped with amenities that are like those that are found in a home, albeit on a smaller scale. The very craft could be motorized or non-motorized depending upon the boat type. Now days, several types of…
  • Global Endoscopy Market Report: 2014 Edition

    admin
    23 Mar 2014 | 11:00 pm
    Endoscopy is a minimally invasive diagnostic medical procedure in which a tube like instrument, known as endoscope, is used to look inside the body and examine organs. There are many different types of endoscopes available in the market; some are flexible and rigid while few are in a form of capsule. Moreover, there exist specialized endoscopes depending on the area of the body to be examined, such as bronchoscope for airways and lungs, arthroscope for joints, laparoscope for abdomen, and colonoscope for large intestine, among others. Apart from their use in various types of surgeries,…
  • Indian Bearings Market: An Analysis

    admin
    23 Mar 2014 | 11:00 pm
    Scope of the Report The report entitled “Indian Bearings Market – An Analysis” provides an insight into the bearings sector in India with a special focus on sub-segments like ball bearings and roller bearings. The report also includes the production, market value, segmentation on various parameters and distribution structure of overall bearings sector. It also discusses key growth drivers, trends and major challenges faced by bearings industry in India. Further, key manufacturers of bearings like SKF India, FAG India, Timken India, NRB India, NBC, ABC India Ltd, TATA…
 
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    Latest Publisher Reports

  • China Pharmaceutical Distribution Industry Report, 2013

    admin
    15 Apr 2014 | 11:00 pm
    Thanks to the continuous advancement in new medical reform, China’s pharmaceutical distribution industry has maintained a fairly rapid growth in recent years, with the sales value showed a CAGR of roughly 20% in 2005-2013. As the leading players in China’s pharmaceutical distribution industry, Shanghai Pharma, Jointown and China National Accord Medicines achieved the revenue of RMB58.1 billion , RMB24.8 billion , RMB15.8 billion, respectively, in the first three quarters of 2013. In terms of drug categories, western medicine constitutes the first major category in Chinese medicine…
  • China Coal Tar Industry Report, 2013-2016

    admin
    13 Apr 2014 | 11:00 pm
    Amid China's economic slowdown in 2013, the coke price continued to fall and the coking industry remained weak, thus the situation of oversupply would not get changed in the short term. In 2005-2013, China's total coal tar output grew year by year with the rising coke output, at an annual average growth rate of 9.9%. The output in 2013 jumped 16% year on year to 20 million tons. Affected by material supply, 61.1% of domestic coal tar capacity is concentrated in the coal-rich North China (40%) and East China (21.1%). Shanxi as an important coal-producing province contributes 25.2% to the…
  • Global and China Display Driver & Touch IC Industry Report, 2013-2014

    admin
    9 Apr 2014 | 11:00 pm
    Global and China Display Driver & Touch IC Industry Report, 2013-2014 involves the  followings: Introduction to Display Driver IC and Touch IC Technology Trends of Small-, Medium- and Large-sized Touch screens Status Quo and Trend of Metal Mesh and AgNW Analysis on Display Downstream Market Analysis on Display Driver IC Market and Industry Analysis on Touch IC Market and Industry 11 Driver IC Design Houses 10 Touch IC Design Houses In 2013, global display driver IC market size skyrocketed by 10.7% to USD 6.882 billion, and is expected to be worth USD 7.278 billion in 2014, with an…
  • China Charging Station and Charging Pile Market Report, 2014-2015

    admin
    8 Apr 2014 | 11:00 pm
    In 2013, the global new energy vehicle market witnessed rapid development and new energy vehicles gradually became the preferred alternative to ordinary cars. Chinese new energy automobile market grew quickly under the government’s vigorous support, although the total market capacity was still at a low level. China’s new energy vehicle output and sales volume reached 17,533 and 17,642 respectively in 2013, showing the separate year-on-year increase of 39.7% and 37.9%; wherein, the output and sales volume of pure electric vehicles were 14,243 and 14,604 resepctively, while the…
  • China Medical Informatization Industry Report,2013-2016

    admin
    7 Apr 2014 | 11:00 pm
    Under the impetus of multiple favorable policies and market demand, China's medical informatization industry has entered a rapid development stage in recent years. As of the first half of 2013, management information system has been basically established in China's first- and second-class hospitals, where the clinical management information system construction has also got into the late stage, some have embarked on regional healthcare information system. However, with a shortage supply of funds and resources, most third-class or lower-level Chinese hospitals are still in the construction…
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    Latest Publisher Reports

  • Wireless Security in 3G and LTE Networks: Market and Forecast 2014 - 2019

    admin
    14 Apr 2014 | 11:00 pm
    With the rapid expansion of broadband wireless, end-users increasingly rely upon handheld devices for almost all daily living activities. Fourth generation (4G) cellular LTE in particular represents a unique opportunity/challenge as device attacks are growing at a rapid rate, exposing vulnerabilities that must be addressed. Our research indicates that Android malware in particular will grow rapidly and will be considered most vulnerable OS for LTE. This research is most reading for anyone involved in LTE network planning, device procurement, and/or application development and management. This…
  • Internet of Things (IOT) Leaders: Cisco

    admin
    10 Apr 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things (IOT) Leaders: Intel

    admin
    10 Apr 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things (IOT) Leaders: Oracle

    admin
    10 Apr 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Network Infrastructure Virtualization: Transforming Telecommunications and Managed Services

    admin
    31 Mar 2014 | 11:00 pm
    Historically, telecom operators have looked to infrastructure providers, service bureau companies and traditional managed communication services companies for infrastructure and related services. A recent industry trend has been to outsource infrastructure as a service as a means of reducing Capital Expenditure (CapEx) and to use as negotiation leverage for improved pricing on next generation networks such as IP Multimedia Subsystem (IMS) and LTE infrastructure such as Voice over LTE (VoLTE). Network Functions Virtualization (NFV) is a telecom led initiative that aims to utilize standard IT…
 
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    Latest Publisher Reports

  • Future of the UAE Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    14 Apr 2014 | 11:00 pm
    The Future of the UAE Defense Industry Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast UAE defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies and key news. Key Findings The UAE defense industry is expected to experience growth at a CAGR of 7.07% during 2015-2019. The country's total defense expenditure during the forecast period is expected to be US$70.0billion. The…
  • Future of the German Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    8 Apr 2014 | 11:00 pm
    The Future of the German Defense Industry Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast German defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The German defense industry is expected to experience growth at a CAGR of 0.39% during 2015-2019. The country's total defense expenditure during the forecast period is expected to be US$222.5…
  • Global Military Aviation MRO Market 2014-2024

    admin
    8 Apr 2014 | 11:00 pm
    Summary The Global Military Aviation MRO Market 2014-2024 Report published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast global industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The global military aviation MRO market is expected to experience a CAGR growth of  3.35% during 2014-2024. North America, followed by Asia Pacific, are expected to be the largest aviation MRO markets with a cumulative market share of more than…
  • Future of the Libyan Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    30 Mar 2014 | 11:00 pm
    The Future of the Libyan Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Libyan defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news Key Findings The Libyan defense industry is expected to experience growth at a CAGR of 9.92% during 2015-2019 The country’s total defense expenditure during the forecast period is expected to be…
  • Future of the Indian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    30 Mar 2014 | 11:00 pm
    The Future of the Indian Defense Industry Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Indian defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies and key news. Key Findings The Indian defense industry is expected to experience growth at a CAGR of 9.83% during 2015-2019. The country's total defense expenditure during the forecast period is expected to be US$241.2 billion.
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    Welcome To the Super Simple Survey Blog

  • Online Survey Questions: Things To Watch Out For When Creating Your First Online Survey

    SuperSimpleSurvey
    4 Apr 2014 | 7:27 am
    Asking questions in an online survey is not the same as asking questions offline. In a normal conversation or face-to-face survey interview, you can always clarify a question or ask it differently if the person you are talking to seems to not get it. The respondent will talk back if there’s something in your question that is not clear. And you can tell if you are making headway by just looking at the person’s body language. You will be talking, not just asking questions. Not in an online survey. Here it is a one-chance thing. A hit or a miss. That means that every question has to be…
  • How To Set Rules On Your Surveys: If This, Then That

    SuperSimpleSurvey
    1 Apr 2014 | 7:35 am
    With our recent update of our design also came some new, exciting features that we didn't have before. One of those features is the possibility to set rules on your survey. Read more about them below. What Are Rules Setting rules is a way of making something happen based on the answer of a specific question. They do this by following the if this, then that principle. We currently offer two types of rules, both of which will be explained now. Types of Rules Field Rules: these rules show or hide any question based on the value of another question. For example, you first ask a multiple choice…
  • How To Improve Response Rates

    SuperSimpleSurvey
    28 Mar 2014 | 2:03 am
    The one thing you can bet on about any online survey is that some people on the list will not fill out the questionnaire. It’s actually a problem for all surveys though, not just the online kind. Some people will not answer survey phone calls or letters, and others will not have the time to take a face-to-face interview. It’s just one of the hazards of the business. But it can still get quite frustrating. Actually, it can get worse than frustrating. If most of the people who fail to respond to a survey share a particular view, the survey will return misleading conclusions. Non-response…
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    Market Research Reports Blog - Bharat Book Bureau

  • A Synopsis of Nuclear power in the United States

    Bharat Book Bureau
    16 Apr 2014 | 5:42 am
    Powering up the Superpower  America or commonly known as United States of America, the fourth largest continent as well as country in the world and consisting the third largest population. It comprises of fifty states, sixteen territories and a federal district. Situated between Canada and Mexico spread over an area mass of about 9.83 million […]
  • DTH market of India to cross $5 Billion in next 10 Years

    Bharat Book Bureau
    14 Apr 2014 | 4:43 am
    The World of Digital Home Entertainment Remember the days when TV viewing was literally left at the mercy of your local cable operators. The irritation of bad cable reception, annoyance of vanishing channels, the regular cable blackouts and the arrogant behavior of the cable guy. All the above things surely made our temper high as […]
  • Comics – An industry breaching 700 million dollar mark

    Bharat Book Bureau
    11 Apr 2014 | 4:45 am
    The fascinating world of comics Childhood days can never be imagined without comics.  Color filled stories of the razor sharp intelligence of Chacha Chaudhury and Tintin, the powerful battles of Sabu and Hulk. The vicious fights of the superheroes like Batman, Superman and Spiderman against the evil villains. The devilish plans of Raaka, Bane and […]
  • Indian Railways- India’s economy on wheels

    Bharat Book Bureau
    8 Apr 2014 | 9:49 pm
     Train travel has always been an exciting affair. The anxiety to catch the train on time and then the relief after boarding it. To watch the view outside the window of the passing towns, villages and fields, the rattling sound of the wheels of the speeding train, the frequent horns of the engine and meeting […]
  • Inverters- illuminating the market growth

    Bharat Book Bureau
    7 Apr 2014 | 2:15 am
    I got the power!! You are watching your favorite programme on TV and suddenly the electricity goes off. You are celebrating your birthday party and abruptly the power goes off. Your examination is going on and you are preparing for your most difficult subject and unexpectedly, a blackout. This really sends your temper on a […]
 
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  • Biotechnology or Biosimilars: Who will rule the healthcare market?

    Research on Global Markets
    10 Apr 2014 | 10:58 pm
    Providing breakthrough therapies that treat, prevent and diagnose diseases, innovations in the realm of biotechnology throw up opportunities that have the potential to improve healthcare standards and reduce the human and financial burden of chronic diseases. The current state of the healthcare sector has prompted the leading industry players to produce more than three hundred FDA-approved therapies and vaccines for diseases, including HIV, cancer and Alzheimer’s disease. Having recorded a stellar performance in 2013, the year 2014 looks set to be good for the industry with beatable revenue…
  • Adoption of renewable energy as the key power resource across the world

    Research on Global Markets
    8 Apr 2014 | 10:43 pm
    Energy remains an imperative driver of growth for any country’s economy and tends to have a profound impact on the shared prosperity and reduction of poverty in that region. Energy remains integral in achieving goals such as elimination of extreme poverty, achievement of primary education, promotion of gender equality and sustenance of the overall environment. Since most of the economic activities are impossible to carry out without energy, governments around the world have embarked on a constant search for quantifiable, reliable and competitively priced energy sources that would help in…
  • New age drug discoveries: Increased focus on improving quality of life rather than life expectancy

    Research on Global Markets
    7 Apr 2014 | 11:16 pm
    With the world at large, at an increased risk of death due to various diseases, the healthcare industry is making relentless efforts to come up with cures and treatments, in order to provide a better quality of life and ensure faster recovery. Especially at a stage where the global healthcare industry is still at far away from the discovery of cures for several fatal diseases and the subsequent implementation of these treatments, the R&D efforts put in by global healthcare game changers runs into billions. However, this very process – from the discovery of newer lines of treatment…
  • Packaging industry thrives on innovation

    Research on Global Markets
    3 Apr 2014 | 5:35 am
    Valued at approximately USD 400 billion and estimated around USD 500 billion after including the end markets, the packaging industry sales are expected to increase exponentially owing to the growing demand for sophisticated packaging spurred by the increased consumption of the growing middle class. The macroeconomic environment has proven to be challenging, especially with inherent pressure from increased consumer spending and exposure to the fast moving consumers goods (FMCG), raw materials and energy price inflation and Eurozone’s economic uncertainty. Therefore, in a scenario where end…
  • Chocolate cravings may soon cost you a fortune!

    Research on Global Markets
    24 Mar 2014 | 10:35 pm
    Nowadays, rarely does a week go by when we panic about a future situation of food shortage that will threaten one of life’s cherished luxuries such as wine, goats’ cheese, almonds, and now chocolates! So, what is the real truth behind these looming shortages? The ‘why shortage’ files The steady growth over the past one hundred years has transformed the chocolate confectionery market into a USD 80 billion global industry. However, with demand outstripping supply at a rapid rate, shortage of cocoa beans has now emerged as the hard reality. Even with 3.5 million tons of cocoa being…
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