Market Research

 
 
  • add this feed to my.Alltop
    The QuestionPro Blog

  • Multi-Lingual Surveys using QuestionPro

    Rob Hoehn
    21 Nov 2009 | 1:57 am
    With 94% of the world’s population not speaking English as their first language and 75% not speaking English at all, its imperative for organizations on a global level to deploy a multilingual model for all their business correspondences, client feedback, employee appraisals, researches, etc. Many don’t realize that QuestionPro can speak multiple languages! The multilingual functionality within QuestionPro makes it easy to program a survey in multiple languages. The basic concept is simple: for each question, you can add the question and answer text for each language you want to…

  • School is in Session

    Ivana Taylor
    17 Nov 2009 | 11:36 pm
    Today’s guest post is from the team at ALL Things CRM, a comprehensive and easy-to-understand resource where you can learn about all aspects of customer relationship management, and the best ways to achieve superior results for your business. You have probably seen the acronym CRM floating around online, and might have seen the word contact management along with it, but thought little of either. For the business world, they are very important things to know about, and are easy to understand. CRM, or customer relationship management, is used to describe the methods in which a company…

  • How to Create an Irrisistable Offer

    Ivana Taylor
    16 Nov 2009 | 4:47 am
    Let’s get one thing straight.  You don’t sell products or services – you provide offerings. There’s a difference.  And the difference is so much bigger than semantics.  In fact, if you are struggling with what makes your company unique, then this distinction will really help. Products are things. Services are actions. People are priceless.  But Offerings are Everything that’s Uniquely YOU. Picture your offering being everything – the entire package that you offer to your customers – just as a butler would.  You are the butler, serving your…

  • Small Talk is Big Business

    Ivana Taylor
    12 Nov 2009 | 11:15 pm
    I listened in on a recent Word of Mouth Marketing Association (WOMMA) webinar in which John Moore, of Brand Autopsy stated: Social Media helps small businesses seem big and big businesses act small Knowing the psychographics of your customers can help you not just act small but be small and have one to one level conversations with them.  This is exactly what will ignite positive word of mouth for your business! According to Forrester Research, 94% of consumers trust Word of Mouth and 84% of business buyers say Word of Mouth has the greatest influence over their purchase decisions,…

  • 3 ways to Magnetize People to Your Brand Using Social Media!

    Ivana Taylor
    10 Nov 2009 | 11:27 pm
    You’ve seen people with thousands of fans and followers on Twitter and Facebook. You’ve heard stories of people selling services and products and making money with Social Media but you haven’t been able to get any significant amount of followers or generate any interest, much less income, using these tools. You may be ready to shrug this Social Media thing off as a fad. There are over 300 million users on Facebook alone, with the largest growing demographic being 35 and older.  It stands to reason that many of the people who are interacting or have to potential to encounter…
 
  • add this feed to my.Alltop
    Outsell Reports

  • It’s the People, Then the Economy: Six Steps to Managing Your Talent through Tough Times

    27 Oct 2009 | 5:00 pm
    At a time when top management is focused on lost ad revenue, uncertainty about how to connect with new customers, and a host of other business survival issues, it’s easy to downplay the human factor. But this is a time in the evolution of publishing and information-providing companies that calls for leadership that pays attention to people – especially talent. People, after all, will solve the business challenges of today, as well as create a solid foundation for organizational success tomorrow. In this report we examine how publishing leaders can be talent leaders, focusing in particular…

  • Market Research and IT & Telecom Research, Reports & Services: 2009 Market Forecast and Trends Report

    21 Oct 2009 | 5:00 pm
    This report showcases our forecast for growth and performance through 2012 of the Market Research, Reports & Services (MRRS) and IT & Telecom Research, Reports & Services (ITTRRS) segments, and provides detailed analysis of market trends. The report also looks at disruptive forces in this segment, and profiles 10 innovative companies. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of…

  • NetBase: Enabling the Next Stage of Information Consumption – Today

    23 Sep 2009 | 5:00 pm
    NetBase has the potential to disrupt Google's domination of some areas of search, though it isn’t likely to displace Google from dominating the general search market. One area of strength for NetBase is its offering directed at helping publishers better serve their content to readers. Its solution goes beyond simply locating and ranking content for display; similar to other semantic search providers like Cognition and Exalead, it looks to learn from the vast pool of content it scans and provide a layer of intelligence that helps achieve the ultimate goal of finding insight in the…

  • Analyst, Sales Force, Staff, and Employee Benchmarks in Analyst Firms

    21 Sep 2009 | 5:00 pm
    This report looks at the dynamics of user- and vendor-centric IT and telecom analyst firms – what Outsell calls the IT & Telecom Research, Reports & Services (ITTRRS) firms – comparing and contrasting revenue per employee, per analyst, per sales person, and per staff member. It provides advice and essential actions for publishers and information providers and supports those who seek greater understanding of the ITTRRS segment, including suppliers to the industry, investment bankers and analysts, and journalists. The report includes: - Outsell analysis of four types of ITTRRS firms based…

  • Global Sourcing: Powerfully Creating Value and Driving Change in Publishing

    2 Sep 2009 | 5:00 pm
    Global sourcing is the procurement of business services, either internally from a shared service centre (SSC), externally from an outsourcing provider, or via hybrid variants and combinations of these. In itself, global sourcing is not a panacea for corporate underperformance or fractured business models, but when applied correctly it returns value to shareholders by reducing operating costs, optimizing capabilities, and providing innovation in technology and processes. This report conveys to the leaders of the information industry the sourcing options available, the challenges they may face…
  • add this feed to my.Alltop
    comScore Blog

  • Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailers?

    20 Nov 2009 | 7:45 am
    Each year it seems that free shipping deals become more and more prevalent as we enter the holiday season. Perhaps stoked by the furious competition of Cyber Monday, it seems that for many retailers offering free shipping is essentially the price of entry if they have any hopes of converting consumers during the heaviest part of the online buying period.

  • Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

    4 Nov 2009 | 12:02 pm
    I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through a software upgrade that allows us to record each time a web page fully loads and the amount of time that action takes to complete. The load time is meticulously tracked down to the millisecond, making it possible to accurately compare loading performance across sites.

  • Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

    28 Oct 2009 | 3:30 pm
    This past Saturday, I was invited back to speak at this year’s annual conference of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. CEO was founded in 1997 by Dr. Gerry Hills, then an entrepreneurial professor at the University...

  • Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

    26 Oct 2009 | 11:15 am
    I recently spoke at ad:Tech London about online advertising effectiveness and addressed the topic of how online display ad effectiveness compares to that of TV. One recent comScore study revealed that the view-through impact of online display ads can have...

  • comScore Wins 2009 Chicago Innovation Award

    21 Oct 2009 | 2:16 pm
    Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services. comScore was selected as a winner of...
  • add this feed to my.Alltop
    Tom H. C. Anderson

  • Help End the Market Research Professions’ Secret

    Tom H C Anderson
    19 Nov 2009 | 8:18 am
    I’m writing today to share the press release below announcing the launch today of The Foundation for Transparency in Offshoring (FTO). I feel it is an extremely important, albeit somewhat controversial issue that needs to be discussed openly. Regardless of where you stand on the issue of offshoring market research and analytics, I hope we can agree that transparency is a good thing. The organization has been founded to educate research clients and the public about the growing trend in our industry related to, more often than not, secret offshoring of various consumer analytics and data…

  • Anderson Analytics Hockey Schedule

    Tom H C Anderson
    18 Nov 2009 | 4:07 pm
    Any Stamford market researchers who enjoy hockey, wings and beer (not necessarily in that order) come out and join us sometime. Click Jersey below for schedule of next 10 Anderson Analytics games. Next game is this coming Monday at 10:30PM. @TomHCAnderson Tweet This Post 

  • Leveraging Social Media in Politics and Marketing

    Tom H C Anderson
    17 Nov 2009 | 11:17 am
    Two Tips for Successful Social Media Campaigns I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never. A few months ago I was asked to help out with a couple of local political campaigns. While I did some interesting political polling work during the Connecticut Senatorial race not too long ago, in local politics marketing is seen as more important than market research. So rather than conducting focus groups or polling for strategic positioning I was…

  • Tapping into Social Media for Market Analysis

    Tom H C Anderson
    17 Nov 2009 | 10:15 am
    Tip Sheet Just a little recap from the social media panel courtesy of the Stamford Advocate here. Also, Fred Wergles of SCIP was kind enough to put together the ‘Tip Sheet’ below summarizing some of the discussion/tools from the social media panel: Tom H. C. Anderson’s Presentation: http://www.tomhcanderson.com/wp-content/uploads/2009/10/AndersonAnalyticsEsomarOnline2009SNS.ppt Darryl Ohrt’s Monitoring Tools: http://delicious.com/deelorocks/ama Brooke Aker’s Demos: http://www.cogitomonitor.com/demo http://expert1.expertsystem.us.com/essex Fred Wergeles’…

  • AMA-SCIP Social Media Panel at UCONN

    Tom H C Anderson
    4 Nov 2009 | 9:01 am
    Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held next Wednesday at University of Connecticut Stamford branch. I will present a few of the findings from Anderson Analytics recent Social network study with some of the stats on Facebook, LinkedIn, Twitter and MySpace usage. It will probably be similar to what I presented…
 
  • add this feed to my.Alltop
    MediaPost.com: Research Briefs

  • Economy Concern Declines, Optimism Rises

    20 Nov 2009 | 8:15 am
    As a complement to the annual Mendelsohn Affluent Survey, Ipsos Mendelsohn recently released another of its regular online Affluent Barometer surveys among affluent adults. In the most recent survey, 1,000 people with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them. The three biggest concerns of 16 potential issues measured in October according to all Affluent households surveyed were: The Economy (40%); Health care (38%); Unemployment and jobs (34%).

  • Matures Are Prolific E-Mailers, Online Shoppers

    19 Nov 2009 | 5:15 am
    Findings from the CTAM Pulse report, that includes data from the Life Stages and Life Styles Study, show that seniors aged 65 and older ("Matures") have made the Internet an integral part of their everyday lives. In a recent study, 77% report that they shop online. Matures lead all other generational groups when it comes to online activity, 94% regularly using email, 71% go to the Internet to look up health and medical information, 70% read news, and 59% manage their finances and banking. In addition, 47% of online Matures regularly play free online games.

  • Recession's Lasting Effects on Consumers

    18 Nov 2009 | 5:15 am
    A new study, entitled "Marketing to the Post-Recession Consumers," by Decitica, addresses the lasting effects of the recession in the way American consumers have internalized the recession experience. It's particularly relevant in developing "positioning" and marketing/merchandising/advertising strategies. Dr. Val Srinivas, Principal at Decitica, says, "This research... decisively shows that marketers need a fresh lens through which to view consumers in the post-recession world..."

  • Endorsements Are A Mixed Bag

    17 Nov 2009 | 5:15 am
    According to the findings of a new Adweek Media/ Harris Poll, looking at celebrities and their persuasiveness, 21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers or musicians and 10% who say former political figures are most persuasive. On the other hand, speaking of celebrities ranking in the category of least persuasive, 23% of the survey respondents say television or movie stars are least persuasive, while 14% say business leaders are least persuasive. 13% of…

  • Product Recommendations Come From Friends, Not Networks

    16 Nov 2009 | 5:15 am
    According to recent findings from MomConnection, The Parenting Group's research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for advice, support and connection. The most surprising finding, however, despite all of the attention being given to the relationships that moms form online through social media, is that they do not use social networks as a resource when it comes to product decision-making. Moms are four times more likely to turn to their personal offline network of friends and family than…
  • add this feed to my.Alltop
    Amárach Research Blog

  • Comfort Eaters

    19 Nov 2009 | 5:10 am
    Has the recession turned us back to eating porridge and drinking instant coffee? To comfort foods familiar from our childhood? The short answer is: No. We recently revisited our food segmentation of the Irish population first identified in 1991 (and revisited in our Food for Thought report). The segments are as follows:Good Foodies: those individuals who only eat and drink things that are good for them.Healthy Balancers: They don’t worry too much about what they eat and drink as they consume enough healthy things such as fruit and vegetables.Debit-Creditors: They claim they can eat and…

  • Future Shocked

    18 Nov 2009 | 5:18 am
    Too much of a good thing can be ... alarming. That's one take on the findings from our latest research into changing Irish values. Back in 1994, roughly equal proportions of Irish people thought the rate of change in society was either too slow or too fast. Fast forward fifteen years and things seem to have 'overshot'. Over half (53%) of all adults think things are changing too fast nowadays and fewer than one in five think change is too slow:Women are more likely than men to be suffering from 'future shock' (i.e.: change too fast than too slow); and even young people (16-24s) are more likely…

  • Thank God It's ... Sunday?

    8 Nov 2009 | 6:48 am
    Sunday is the happiest day of the week: that's according to nearly six thousand Irish people interviewed over the past six months. This is just one of the findings from an Amárach Research study presented at the recent Economic Psychology Ireland Conference.Enjoy the presentation below - or better still, leave it until Wednesday when you'll be at your most stressed and in need of something for the weekend!Thank God It's ... Sunday?View more documents from Amárach Research.

  • Tough Time for Pubs

    2 Nov 2009 | 2:02 am
    The Drinks Industry Group of Ireland have today published a Survey of Licenced Premises written by DCU economist Mr Anthony Foley. Amárach Research conducted the fieldwork as part of the study.Among the key findings are that:The overall picture is one of a sector suffering a period of sharp decline, with a large majority (70%) of all licensed premises surveyed reporting a decrease in net sales over the past five years.Moreover, the majority of licensed premises have relatively low annual sales revenues. 49% of all premises have annual sales revenues below €200,000, while at the low end,…

  • Small Business Survival

    29 Oct 2009 | 11:07 am
    It isn't just tough in Ireland for small businesses. The latest EIU report on Surviving the Drought: Access to Finance Among Small & Medium Sized Enterprises paints a sobering picture from around the world.The chart shows responses from 730 SME directors to the question 'when do you expect the availability of finance to return to 2007 levels in your domestic market?' The majority expect it will be 2011 and later. One in ten don't think finance availability will ever return to 2007 levels. A percentage that just might grow if the current contraction in eurozone bank lending…
 
  • add this feed to my.Alltop
    W5 Blog

  • Infographic of the Week

    Marty Molloy
    18 Nov 2009 | 12:09 pm
    As we get ready to eat too much next week, many of us will travelling at some point. As you do, the following is a handy reference from Eating the Road. Tagged: brands, fast food, flowchart, food, infographic, travel

  • Infographic of the Week

    Andy Willard
    11 Nov 2009 | 2:29 pm
    It may not look like much at first, but click through to play and learn with this great interactive infographic from the Genetic Science Learning Center at the University of Utah. From Coffee Bean to Carbon Atom. Tagged: academia, infographics, science, visualization

  • Just sharing a funny old book cover…

    Andy Willard
    11 Nov 2009 | 9:00 am
    Tagged: analysis, books, data, quantitative

  • Twitter Lists

    Marty Molloy
    3 Nov 2009 | 2:58 pm
    In the last week, all Twitter users were given the Twitter List functionality. What are they? On the surface lists look like an extension of what Twitter already does, essentially giving the user more timelines. In reality, the simple add on has a lot of uses, including: The ability to de-clutter and organize those you’re following The ability to get updates without having to follow someone in your main stream A great way to see what others are doing and find new people In a sense, this move has made Twitter more useful and immediate. It gives the user the ability to switch views from…

  • Long Live Halloween

    abarefoot
    30 Oct 2009 | 7:01 am
    Halloween in Chapel Hill has historically drawn huge crowds, sexy costumes, and drunken debauchery to Franklin Street. In 2007, nearly 80,000 people showed up to partake in the festivities. However, due to fears of crime, alcohol poising and gang-related violence, that number declined last year to 35,000. From the look of things, falling numbers threaten the Chapel Hill Halloween tradition again this year. The number of bodies on Franklin Street is not the only thing declining. According to MPR, Americans are expected to spend 15% less on Halloween than last year due to the poor economy.
  • add this feed to my.Alltop
    ABI Research

  • Samsung announces bada mobile development platform to add

    16 Nov 2009 | 11:09 am
    Rich, connected Internet experiences are typical on smartphones. However, smartphones represent a small part of the mobile handset market today. Samsung is looking to address this gap by announcing a new mobile platform for application developers to extend these experiences to the balance of handset users. Bada – Korean for “ocean” – is Samsung’s new mobile development platform for application and service developers. Few details are available today on the capabilities enabled by bada. The company emphasizes that it will offer developer friendliness for web…

  • Follow Up to "Emerging Markets - Engines of Growth" Blog

    12 Nov 2009 | 11:37 pm
    Gosh, it is nice to be substantiated... On the 10 November 2009, I blogged on Emerging Markets being an invaluable, almost essential, engine of growth for an aspiring or successful wireless carrier. The blog was a write up of comments I had made in a CNBC Asia TV interview that addressed SingTel's and Starhub's forthcoming financial results... Fast forward a day... In SingTel's 3Q-2009 Earning's Call, senior management announced that SingTel is stepping up its commitment to Emerging Markets. Notably SingTel is pursuing investment opportunities in Africa and also SE Asia, especially…

  • Emerging Markets - Engines of Growth

    9 Nov 2009 | 10:06 pm
    Starhub commenced operations in 2000 and since that time, it has matured into a slick triple play operation with internet access, mobile phone services and cable TV content which can be subscribed purchased as a bundle. Indeed these bundles have been very attractive. 54% of Starhub customers are either double or triple play “hubbers”.   SingTel has been the long standing incumbent telecoms operator which has recently been allowed to enter the digital content delivery market. In July 2007, SingTel launched its Mio TV IPTV platform. Subscriber adoptions for the Mio TV platform…

  • 100,000 iPhone Apps & Counting - Expect Many, Many More

    5 Nov 2009 | 7:48 pm
    Apple recently announced that there are now 100,000 Applications available on the iPhone App Store. Of these, there are over 16,000 games; which represent the most downloaded category of the store. There’s no longer just ‘an app for that’, there’s at least ten. That being the case, you would expect the development of applications for this platform to start slowing down, right? Wrong.   The iPhone ecosphere is set to explode in 2010. Adobe, the creator of the very popular Flash platform, announced earlier this quarter that the new version of the Flash Professional…

  • Outdoor & Fitness Segment Only Bright Spot in Garmin’s Q3 Results

    5 Nov 2009 | 5:25 am
    Garmin’s third quarter financial results  confirm the rising popularity of GPS outdoor and fitness devices as it remains Garmin’s only segment to post quarterly and year-to-date YoY revenue growth:   Q3 YoY growth per segment   - Automotive/Mobile segment revenue decreased 13% to $546 million - Outdoor/Fitness segment revenue ...
  • add this feed to my.Alltop
    Online Market Research

  • Combining Secondary Research with Market Research

    20 Nov 2009 | 5:49 am
    Market researchers are called upon to provide fresh, current information about a target market and/or product. For example, a study might be conducted to find out if people are planning to upgrade their cell phone in the next year, and what kind of phones they are looking to buy. Naturally, you will decide on a data collection method and send out surveys or conduct focus groups. In this instance, a combination of online survey and in-person focus groups might be chosen. It is a good idea to supplement these methods with some external research. This will add weight to whatever is discovered…

  • Survey Reporting Tips: Report to Your Audience

    20 Nov 2009 | 5:22 am
    I’ve previously emphasized how important it is to consider survey reporting not only after you’ve collected data, but at the beginning and throughout a survey project.  Another central tenet of good survey reporting is tailoring your report or presentation to your audience. The formatting of your market research reports and presentations can vary dramatically depending upon who is going to receive them.  Even the content will differ based on the audience(s) who will read the report or view the presentation.  Here are two big questions to ask yourself about your…

  • Maintaining Your Reputation with Online Surveys

    19 Nov 2009 | 6:58 am
    Conducting an online web survey should really be no different than any other kind of survey form, save for the medium. But all too often, normally restrained market research companies lose all sense of decorum when conducting an online survey. Suddenly it’s OK to plague potential respondents with multiple email survey reminders to take their electronic surveys. It’s not. You must be mindful of how often you are communicating to potential respondents. I’ve even seen companies send out reminders to an entire respondent pool, some of whom have already taken the survey. If your…

  • Are Online Survey Samples & Results Skewed?

    19 Nov 2009 | 5:09 am
    With the emergence of widespread internet usage and powerful online survey software, the web has become the survey method of choice for many project managers and market research professionals.  Utilizing an online web survey design allows for levels of efficiency unheard of in traditional mail questionnaire projects, but it also poses new challenges for business survey researchers.  One of the questions that is asked often is, Is my customer feedback sample and/or survey data skewed because I used an online survey? The answer could be either no, yes, or maybe, depending upon…

  • Survey Sampling Demystified: Quota Sampling

    18 Nov 2009 | 5:05 am
    Quota sampling is frequently used in survey designs, and especially in market research projects.  This technique is a form of "convenience sampling," where respondents are chosen not at random, but because they are available or easier to reach.  A probability-based sampling design is not employed, due to decisions made by the researcher based upon various reasons: the population frame cannot be known, contact information for respondents is unavailable, or even because the time, effort and costs are simply too high for the budget. Quota sampling is a way that you can gather…
 
  • add this feed to my.Alltop
    Marketing Experiments Blog

  • Face Your Fears: Why visitors really bounce from your site, part 1

    Corey Trent
    20 Nov 2009 | 4:00 am
    Bounce rate is the metric that makes many marketers wake up in a cold sweat. Many Research Partners are consumed (dare I say haunted?) by this metric. I don’t want to water down the power of bounce rates. But as with most metrics, it isn’t as simple as following a rule of thumb like “keep the number of bounces low.” So in this series of posts, I’ll take a closer look at what your bounce rates are really telling you… and what is just an imaginary monster under the bed. Let’s look past the anxiety and hone in on what we can learn from these numbers. And,…

  • Web Clinic Extra: Surprising Wins from 2009

    Daniel Burstein
    18 Nov 2009 | 11:04 am
    During our November 11 web clinic, Surprising Wins from 2009: Using insights from an uncertain economy to drive 302% growth, Boris Grinkot, Adam Lapp, and Paul Clowe answered questions from our audience on a range of topics pertinent to our research from this year. We often don’t have time to answer all the questions from our international audience on the live web clinics. So we’re launching a new feature on the blog – Web Clinic Extra. We distilled the best questions and posed them to Researchers Boris Grinkot and Adam Lapp for our first episode: The complete Flash version of…

  • Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI

    Daniel Burstein
    16 Nov 2009 | 11:41 am
    Senior Manager Boris Grinkot recently attended the Eloqua Experience 2009 Global User Conference in San Francisco. He sat down to answer a few questions about his key takeaways for online marketers… Q: You were the only non-Eloqua employee to have a booth in the Marketing Effectiveness Zone. Users from around the world sought your advice about conversion rate optimization. Was there any pattern to the challenges marketers brought you? Most websites are not really having a conversation with the customer. They are not guiding the customer through the page. And, most importantly, they are…

  • Conversion Diagnosis: ACS Creative – Please Help Me Decide Where to Click!

    Adam Lapp
    13 Nov 2009 | 11:33 am
    In our October 28 web clinic, we discussed how to use color, shape, location, size, and motion to help guide our website visitors to where they should click. We all know designing web pages is somewhat of an art, especially for companies like ACS Creative. But designing the most effective webpages is also a science. You have to assess every element on the page to determine whether or not it: Helps guide the visitor to the primary objective Distracts the visitor from the primary objective Neither hurts nor helps conversion I would like to thank ACS Creative for attending the webinar and also…

  • Study Guide for Today’s Web Clinic: Surprising Wins from 2009

    Daniel Burstein
    11 Nov 2009 | 4:00 am
    In today’s web clinic, our analysts will discuss their most valuable lessons learned from four of 2009’s most suprising experiments. Not to be outdone, here on the blog we’re sharing four of our favorite posts from around the blogosphere. These posts offer quick takeaways you can put to use before the year is out: Five Grammatical Errors that Make You Look Dumb – I’m a writer, so of course the inimitable Copyblogger leads the list. But this post is really for you, the non-writing marketer. These tips won’t make you the James Joyce of marketing, but…
 
  • add this feed to my.Alltop
    Cheskin - Fresh Perspectives

  • What is Design Thinking? Musings of a business consultant, Part 2

    Leigh Marriner
    19 Nov 2009 | 3:45 pm
    Cheskin is ahead of the curve on thinking about what Design Thinking is, even if we are still working it out ourselves. Our approach building on the design literature’s four quadrant model to show how we move from “What Is” to “What Could Be” seems clearer than most of what...

  • What is Design Thinking? – Musings from a business consultant, Part 1

    Leigh Marriner
    16 Nov 2009 | 10:15 am
    There is a lot of confusion about what “Design Thinking” means, both among the design community and the broader business community. As a Boston Consulting Group-trained strategic business consultant, I have been struggling to understand what design thinking is and what it adds to solving a client’s problems. Cheskin Added...

  • Seeing Differently

    Darrel Rhea
    8 Nov 2009 | 8:23 pm
    Thursday night my wife Nancy and I stood at the edge of a 3000 ft. cliff over looking Yosemite Valley. A full moon and sky full of stars lit Half Dome and the sheer walls of the valley below. We had Glacier Point to ourselves, not a person within many...

  • Modeling Consumer Economic Mind- States: The Tension Between Hope and Predictability

    Miguel Gomez Winebrenner
    5 Nov 2009 | 3:14 pm
    As an economics major in college I was overwhelmed by predictors of economic success that were based on hard variables such as GDP, unemployment, velocity of money, among others. All of these variables are important in predicting the state of economic affairs, but at the time I was also intrigued...

  • Is the Trend Towards On-Demand TV Applicable to the Hispanic Market?

    Miguel Gomez Winebrenner
    14 Oct 2009 | 11:04 am
    On-demand technology like Apple TV is one more piece of evidence that consumers, thanks to the Internet and DVR capabilities, have and will continue to hold more and more power over what they watch, when they watch, and how much/little advertising they want to see. TV as we know it,...
  • add this feed to my.Alltop
    Curiously Persistent

  • The inefficiencies of cutbacks

    Simon Kendrick
    13 Nov 2009 | 7:22 am
    The Observer have announced that they are streamlining their offering into 4 sections. In the process, they are ending 3 of their 4 monthly magazines (several of which, I believe, are award-winning). It is highly unlikely I will continue to buy it. As a non-subscriber, my switching costs are minimal. I may prefer the tone of its coverage to other titles, but value – at least perceived value – plays an important role in the purchase decision. The quality of the magazines (along with the relative ease I can do the crossword) were major draws to the title. Both versus its…

  • Five predictions on the future of TV

    Simon Kendrick
    3 Nov 2009 | 5:10 am
    Scheduled broadcast television will always constitute the majority of viewing The majority of viewing will always be passive Simultaneous social media activity will remain niche – it will primarily be a substitute for when people aren’t physically in the room with you A form of modified Pareto principle will persist (maybe not 80% of viewing on 20% of channels, but 60% of viewing on 5% of channels is believable) Watching TV on a “computer” will peak in a few years – it will be doubly squeezed by web enabled “television” and “mobile”…

  • Remove the zombies from research

    Simon Kendrick
    19 Oct 2009 | 4:40 am
    “Bringing research to life”. Ick. There are over 20,000 results in Google for this horrible, horrible cliche. And it’s completely meaningless. Was the research dead beforehand? Have a couple of verbatim quotes and vox pop videos literally brought sentience to the project? Coming at it from the opposite angle, the expression is quite Stalinistic – “One death is a tragedy, but a million deaths are a statistic” But mainly, it is just an excuse for poor communicators unable to make data or research interesting, relevant or memorable. So, please, no more playing…

  • Selective reporting

    Simon Kendrick
    1 Oct 2009 | 4:16 pm
    I like the IAB. They’re nice people, and do good work. I’m even a member. But… Internet overtakes TV to become UK’s biggest ad sector ? No. As I pointed out this time last year, their reporting is a bit disingenuous (click through to see a nice chart – a product of my ability to devote greater time to blogging). The headline finding this year is that online represents 23.5% of all UK spending, whereas TV represents 21.9% However: Online conflates search, classified, display and email Press display and classified (conveniently separated) combined account for 29.5%…

  • A guide to corporate blogging (beta)

    Simon Kendrick
    30 Sep 2009 | 4:06 am
    We’ve recently set up our Essential Research blog. It’s started well, albeit a little slowly. Go check it out. The main reason for the slow start is that we are currently crazy busy. However, a second reason is that the majority of us have never blogged before. And as those who have their own blog know, it is a little scary to begin with. What do I write about? Who will read it? What if it is rubbish? I’m quite happy with how this blog has evolved. But the number of blogs I’ve had is in double figures (I think), and it has taken me 6 or 7 years to get into a position…
  • add this feed to my.Alltop
    MROC Talk - PluggedIN's Blog

  • Activity ideas for market research online communities: perceptual mapping

    18 Nov 2009 | 2:40 am
    Last month we posted ideas about ways to go beyond surface level findings in market research online communities (MROCs) but we wanted to start a series of regular features about different ideas and tips for activities to run in your MROC.  This post is on perceptual mapping.Traditionally, perceptual mapping is a common technique used in qualitative settings to get people to better articulate perceptions about a brand based on select attributes. This same technique can be employed in the online community setting using a simple image. Typically, there are two common ways to use perceptual…

  • How to avoid making bad decisions in community research?

    13 Nov 2009 | 7:15 am
    Bad decisions happen, yes, even after research is done. Truthfully, they can result from any methodology, but one way to prevent this in research communities is to really recognize the value and limitations of your community. The ValueSince communities are great qualitative tools, they allow you to better understand why people behave, decide and act the way they do. Communities are great for exploring pros/cons, barriers/opportunities, so keep it all in perspective and don't ask your community to do something it can't.  Instead of asking your community, "how much do you like this…

  • "Mugging" in Market Research Online Communities (MROCs)

    9 Nov 2009 | 6:06 am
    Research Rockstar (Kathryn Korostoff) has a great post on her blog about the concept of "sugging" (selling under the guise of market research) in MROCs.  In it, she coins the phrase "mugging" to describe the practice of marketing under the guise of research in market research online communities.  We've blogged a bit about this before on MROC Talk (check out "'Sugging' in market research online communities" and "10 reasons to have a separate online research community" if you're interested), however it's worth touching on again given that it's starting to come up more often... …

  • ESOMAR Online Research 2009 Takeaways

    2 Nov 2009 | 11:28 pm
    I'm finally back and caught up after ESOMAR Online Research 2009.  It was great to meet and hang out with fellow Twitter folks from the research industry, including @jhenning, @sawchuckMR, @duey23, @tomewing, @ZebraBites, @steveaugust, @katetribe, @shailibhatt (and many more...).   I won't go into a full recap of the conference presentations, since Jeffrey Henning of Vovici (@jhenning) did a great job of that on Vovici's blog, but I will highlight a few of the takeaways I had during the conference...Research insights through social media can be harnessed...somehow - The feeling…

  • PluggedIN at ESOMAR Online Research 2009

    21 Oct 2009 | 7:54 am
    In case you missed it in our monthly newsletter, PluggedIN will be at the ESOMAR Online Research 2009 Conference next week in Chicago.  Both Ben and Matt will be there to meet up with fellow online researchers.  We'll also be at the tweetup if you would like to catch up for a drink after the conference.  Hope to see you there!
 
  • add this feed to my.Alltop
    Techneos Systems

  • A symphony of mobile phones

    13 Nov 2009 | 10:02 am
    It's true. Mobile phones really can be used for everything. Check out this symphony made up entirely of mobile phones.

  • Looking back: mobile phone commercial from 1990

    6 Nov 2009 | 9:36 am
    Mobile phones sure have come a long way...

  • The Frustration of Mobility and Reach

    28 Oct 2009 | 5:20 am
    In my last post, I wondered about device market share and it's affect on our ability to reach the right people for survey conducting.I focused on the manufacturer / operating system, but another element also has a significant affect on reach. I guess you could call it Mode. We normally talk about mode in terms of whether we're collecting data over the web, over the phone, face-to-face, etc. Mobile is it's own mode, but there are choices within that mode.  Specifically, the primary mobile mode possibilities for a mobile survey system are text message, mobile web,…

  • Cheap Netbook for Mobile Data Collection

    27 Oct 2009 | 7:06 am
    Hardware markets have never been so attractive.  Check out the hot deal on the ASUS Eee PC with Windows at $285.MCAPI used to only apply to PDA Survey Software, but with the introduction and proliferation of Netbooks, and powerful mobile survey packages like the ones offered by my company,  now you can easily deploy complex surveys to small and large screens alike, depending on your project need.

  • The latest on mobile market share - coverage & reach

    19 Oct 2009 | 3:14 pm
    The two main considerations in picking a mobile research methodology are capability (what kind of work am I enabled to do?) and coverage (who can I reach with that capability?). Those of us in research care so much about market share of mobile devices because it profoundly affects both elements. We need to reach people. But it's not just any people we need - we need to reach the right people. A colleague of mine recently held a focus group and noted - "hey - there are an awful lot of artists and musicians in this group..." Did his recruiter get the mix of participants…
  • add this feed to my.Alltop
    Zoomerang

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

    Donna
    18 Nov 2009 | 3:32 pm
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first -  When surveying users of particular product types ensure users of current brands are…

  • Zoomerang Surveys For Salesforce

    Donna
    17 Nov 2009 | 7:28 am
    Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment.  Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field…

  • Digitalize Your Surveys – Online Surveys vs. Paper Surveys

    Donna
    13 Nov 2009 | 6:44 am
    Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds. Advantages of online surveys over paper include: Cost: Online surveys are less expensive than paper…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/11/09

    Donna
    11 Nov 2009 | 7:02 am
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Categorical survey questions when the answers are categories and each response must fall into exactly one of them -  Dig deeper into your data – Apply a filter and analyze a subset of your…

  • Customizing your Survey

    Donna
    9 Nov 2009 | 5:15 am
      Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd. Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed: Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and…
  • add this feed to my.Alltop
    Zoomerang Blog

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

    Donna
    18 Nov 2009 | 3:32 pm
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first -  When surveying users of particular product types ensure users of current brands are…

  • Zoomerang Surveys For Salesforce

    Donna
    17 Nov 2009 | 7:28 am
    Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment.  Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field…

  • Digitalize Your Surveys – Online Surveys vs. Paper Surveys

    Donna
    13 Nov 2009 | 6:44 am
    Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds. Advantages of online surveys over paper include: Cost: Online surveys are less expensive than paper…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/11/09

    Donna
    11 Nov 2009 | 7:02 am
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Categorical survey questions when the answers are categories and each response must fall into exactly one of them -  Dig deeper into your data – Apply a filter and analyze a subset of your…

  • Customizing your Survey

    Donna
    9 Nov 2009 | 5:15 am
      Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd. Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed: Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and…
 
  • add this feed to my.Alltop
    Cvent Web Surveys

  • Conduct Surveys in Multiple Languages

    20 Nov 2009 | 1:10 pm
    There is a word in French I have always loved: mondialisation. Like many French words, there is no direct English translation for this term. To give you a rough idea though, mondialisation refers to the way that new communication technology has recently facilitated conversations between people on different continents. Companies headquartered in London are doing business deals with organizations and offices in Beijing, and American firms have clients in India. Cvent is no exception to this rule. Since Cvent has clients literally all over the world, it makes sense that our clients want to…

  • How to Increase Survey Response Rates

    20 Nov 2009 | 12:43 pm
    Communication is a very important part of conducting a survey online. How to inform the invitees about the survey, how to make sure they read the email survey invitation and respond to the survey. This totally depends upon what kind of email is sent to the invitee so they respond to your call to action (aka answer the survey). Here are a few online survey tips that will be helpful when you create survey invitation emails. Send your invitations out automatically: After you have tested the email invitation, you are ready to send it out in bulk to all of your invitees. We recommend you switch…

  • Crunch Time: The Importance of Customer and Employee Retention

    20 Nov 2009 | 9:19 am
    Back when the economy was flourishing and consumer spending was at an all-time high, many businesses were content with customers that were merely satisfied, not truly engaged.  Today, money is much tighter across the board, and these same businesses are realizing the importance of building strong and healthy relationships with existing customers AND employees.  Research shows that an organization's health directly correlates to how well they engage these two groups. So how do you ensure your business is retaining clients and not losing them to competitors?  Perhaps the most…

  • 12 Step Online Survey Checklist

    20 Nov 2009 | 8:06 am
    We all have that momentary feeling in the pit of our stomachs when we launch a survey form online that there could be a mistake we missed somewhere. It never seems to go away no matter how many campaigns I launch. Fortunately, I found this 12 question survey checklist to help ease that dreaded feeling a little bit. • Is the purpose of the survey crystal clear? • Are all the questions relevant and focused? • Are all the questions easy to understand? • Have you avoided ambiguity? • Are all the question balanced? • Is the list of options for each question…

  • Combining Secondary Research with Market Research

    20 Nov 2009 | 5:49 am
    Market researchers are called upon to provide fresh, current information about a target market and/or product. For example, a study might be conducted to find out if people are planning to upgrade their cell phone in the next year, and what kind of phones they are looking to buy. Naturally, you will decide on a data collection method and send out surveys or conduct focus groups. In this instance, a combination of online survey and in-person focus groups might be chosen. It is a good idea to supplement these methods with some external research. This will add weight to whatever is discovered…
  • add this feed to my.Alltop
    Zoomerang Blog

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

    Donna
    18 Nov 2009 | 3:32 pm
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first -  When surveying users of particular product types ensure users of current brands are…

  • Zoomerang Surveys For Salesforce

    Donna
    17 Nov 2009 | 7:28 am
    Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment.  Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field…

  • Digitalize Your Surveys – Online Surveys vs. Paper Surveys

    Donna
    13 Nov 2009 | 6:44 am
    Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds. Advantages of online surveys over paper include: Cost: Online surveys are less expensive than paper…

  • Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/11/09

    Donna
    11 Nov 2009 | 7:02 am
    Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success. To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly. -  Use Categorical survey questions when the answers are categories and each response must fall into exactly one of them -  Dig deeper into your data – Apply a filter and analyze a subset of your…

  • Customizing your Survey

    Donna
    9 Nov 2009 | 5:15 am
      Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd. Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed: Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and…
  • add this feed to my.Alltop
    SurveyGizmo

  • Woahhh We’re Halfway There…

    Brittany Heidtke
    18 Nov 2009 | 2:20 pm
    In our October newsletter we mentioned that we are running a contest for our all our affiliates until the end of December, and since we’re about halfway through the contest we wanted to send out a quick reminder about it. Plus we never posted it on the blog (shame on us!), so we wanted to mention it to all our faithful blog readers too. So, what is this contest all about? We wanted to run this contest to get everyone excited about becoming an affiliate and hopefully encourage some of you who would not normally think about becoming an affiliate to give it a try. Of course we wanted to…

  • Mobile Device Monday! SurveyGizmo Tips, Tricks + Hacks

    Samantha Lynn Harms
    16 Nov 2009 | 12:32 pm
    Happy Monday! Did you have a nice weekend? We hope so! Despite a brief power outage this morning, our week is off to a running start! Now, on to business: Have you ever wanted to build a survey for respondents to view on a mobile device? Well, you’re in luck: our surveys work on mobile devices, such as Blackberry, iPhone and Android, without any special tweaking on your part.We’ve even tested our surveys on the Nintendo DSi Web Browser! Huzzah! Hot Tip: For the best survey software experience, Blackberry users should view surveys with the Opera Mini web browser, instead of the…

  • Fun Fridays: The “Stuff We Like” Edition

    Samantha Lynn Harms
    13 Nov 2009 | 1:32 pm
    Congratulations! You’ve made it to Friday. To celebrate this international weekly accomplishment, we’re hereby instating Fun Fridays, where we post items that aim to increase your end-of-the-week jollification. Yay! As fun is a relative term, we’ll try to vary the types of posts we do, to make sure there’s fun for everyone! On that note, if you have suggestions about what we should write about, you can pop over to this survey and let us know your ideas. This first post is of the Stuff We Like variety, which is for products or services that SurveyGizmo employees find…

  • New Tutorial: SurveyGizmo Helps You Improve Customer Service

    Brittany Heidtke
    10 Nov 2009 | 4:00 am
    Do you routinely send out a customer satisfaction survey? If you are not doing one yet, you definitely need to start. If you are sending one out already — excellent work! No matter if you have a survey running already or not, you’ll definitely want to check out the tutorial we just added. The tutorial goes over how to make sending out a customer satisfaction survey that much more effective and meaningful for you and your business. Research has shown that retaining a customer costs a considerable amount less than spending advertising dollars on finding new ones. That’s where…

  • Employee Spotlight: Sarah Jennings

    Marybeth Alexander
    9 Nov 2009 | 4:01 am
    If you called or emailed support in the past few weeks, there is a pretty good chance you’ve had the pleasure to interact with the newest member of our support team, Sarah Jennings. Sarah just recently moved to Colorado from Kansas City where she spent her days working as an account manager for an insurance company. We’re pretty sure she likes us better. Sarah has been a great addition to our staff, and it’s not just because she is a customer service whiz. I’ve really enjoyed getting to know her and she makes the office an even better place to be. At SurveyGizmo, I…
 
  • add this feed to my.Alltop
    LoveStats

  • Your Research Budget Just Went Down the Toilet #li

    lovestats
    19 Nov 2009 | 2:03 pm
    Ever wondered whether its worthwhile to do market research? Here are some things to think about. 1) Do you plan to make changes as a result of the research results? Are you planning to make a specific change regardless of what the research will tell you? Why take the time and money to run a study [...]

  • Conversation Is Overrated

    lovestats
    17 Nov 2009 | 2:43 pm
    I don’t know how many times in a day I hear about conversations. Twitter conversations, social media conversations, conversations everywhere. But, what are these conversations and who’s having them? Twitter abounds with conversations. Or so we think. To me, a conversation is a desired two-way exchange of information. It includes not just from me to you, [...]
  • add this feed to my.Alltop
    The Forrester Blog

  • The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

    Reineke Reitsma
    20 Nov 2009 | 1:47 am
    [Posted by Reineke Reitsma] Follow me on a For the past years, Forrester Technographics has been tracking consumers' online and offline behavior in the US, Europe, and Asia Pacific. We publish 'Deep Dive reports' on each of these regions to help our clients better understand the changes in consumers' online behavior. The Asia Pacific report shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet. While urban Chinese Internet users…

  • The Power Of Social Media - Lessons For Market Research

    Tamara Barber
    18 Nov 2009 | 5:00 am
    [Posted by Tamara Barber] For those of us who didn’t attend the MRA First Outlook Conference, Jeffrey Henning at Vovici recently provided some great summaries of the sessions on his blog. Of note is one session in which a social media research company (GeeYee, Inc.) and a market research firm (LJS Associates) collaborated to show how traditional market research and social media research can produce polar opposite results. The focus of the study was on Tropicana’s repackaging-gone-wrong from earlier this year, when the company launched a new look for its orange juice cartons. The launch…

  • Online Measurement: Taking The Debate To The Next Level

    Reineke Reitsma
    15 Nov 2009 | 11:59 pm
    [Posted by Reineke Reitsma] Follow me on a At the end of October I hosted a Consumer Market Research Track Session at the Forrester Consumer Forum in Chicago, and one of the speakers was Gian Fulgoni, CEO from Comscore. For years, a debate has raged in the online space about the merits of panel-centric versus site-centric measurement, and with companies now trying to get a grip on the behavior of consumers across multiple channels, measurement complexity will only increase. Gian showed a slide that nicely summarizes the debate between site measurement (Web analytics) and audience measurement…

  • The Data Digest: US Triple Play Subscribers' Profile

    Reineke Reitsma
    13 Nov 2009 | 2:07 am
    [Posted by Reineke Reitsma] Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.   About 80% of consumers are satisfied with the reliability and quality of their phone, Internet, but churn risk is considerable: four out of ten of bundle subscribers say…

  • Palm Trend Tracker: a new interesting addition to market researchers’ ‘tool-box’

    Olesia Klevchuk
    11 Nov 2009 | 4:00 am
    [posted by Olesia Klevchuk] Although not the first online tracker, the free Palm Trend Tracker is definitely an interesting and useful addition to the mix. The tracker trends the buzz on Twitter and displays the top 30 tweets. At the same time these can be customised and allows you to see conversations on any topic you need. The site displays the current and emerging trends on Twitter, real time tracking and the location of the tweets. The idea is simple – to let you know in advance of raising topics on Twitter. The ability to track the emerging and available trends will be helpful…
Log in