Market Research

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  • It’s not macoing, it’s market research!

    "MARKET RESEARCH" - Yahoo News Search Results
    27 Jul 2014 | 5:28 pm
    “How you watching the woman, so?’’ he sneered, though mildly amused. “Oooh, nice dress. A kind of nautical, spiffy, classic effect,’’ I said, triumphantly, with a tilt of the left eyebrow that said, “What do you know?’’
  • New Disney Next Generation Text Analytics Case Study

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    24 Jul 2014 | 10:10 am
    [Reposted from OdinText Text Analytics Blog] An American Marketing Association case study on text analytics Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]
  • Destiny Media Technologies Provides Development Update for New Disruptive Clipstream® Products and Services

    "MARKET RESEARCH" - Yahoo News Search Results
    27 Jul 2014 | 9:05 pm
    Market Research Security Pack Rounds out First Completed Product Offering VANCOUVER, July 28, 2014 /PRNewswire/ - Destiny Media Technologies (DSY.V) (DSNY) is pleased to provide an update on some of the products and services being developed around the disruptive Clipstream® secure cross platform video engine. The company is rolling out a new set of security features for its Clipstream® Survey ...
  • GOP Has Midterm Voter Engagement Advantage

    Pew Research Center
    Pew Research Center
    24 Jul 2014 | 7:08 am
    Republicans hold a clear advantage in voter engagement in this fall’s midterm elections, but it is more modest than it was in 2010. And anti-incumbent sentiment remains high.
  • Participation of the Latin American Teams in the Digital Field

    Blog RSS
    16 Jul 2014 | 6:46 am
    We recently reviewed comScore Media Metrix® online sports visitation data for some of these countries to understand which countries’ fans were following most closely. The data showed that Argentina had the highest reach among sports sites at 57%, followed by Chile (47%) and Brazil (44%). Below you can see also the top 5 sports sites accessed via desktop computer in each country: Data from comScore Mobile Metrix® also revealed the sports websites most visited via mobile devices, with the top 5 for each country on both smartphones and tablets included below: If you would like to learn more…
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    Tom H. C. Anderson - Next Gen Market Research™

  • New Disney Next Generation Text Analytics Case Study

    Tom H C Anderson
    24 Jul 2014 | 10:10 am
    [Reposted from OdinText Text Analytics Blog] An American Marketing Association case study on text analytics Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]
  • Celebrating The Best in Marketing Research

    Tom H C Anderson
    18 Jul 2014 | 7:35 am
    Fifth Year of the NGMR Awards Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry. This is the 5th year of the NGMR Awards [...]
  • Call for 2014 NGMR Award Nominations

    Tom H C Anderson
    11 Jul 2014 | 6:59 am
    2014 NGMR Awards The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]
  • Next Gen Market Research Inspires Book

    Tom H C Anderson
    9 Jul 2014 | 8:33 am
    Next Gen Market Research VS. Pop Market Research From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]
  • Text Analytics and Insight Innovation

    Tom H C Anderson
    26 Jun 2014 | 1:12 pm
    Text Analytics at the Insight Innovation Exchange What’s Next for Text Analytics and Marketing Research? Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson
 
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    Pew Research Center

  • GOP Has Midterm Voter Engagement Advantage

    Pew Research Center
    24 Jul 2014 | 7:08 am
    Republicans hold a clear advantage in voter engagement in this fall’s midterm elections, but it is more modest than it was in 2010. And anti-incumbent sentiment remains high.
  • Most Think the U.S. Has No Responsibility To Act in Iraq

    Pew Research Center
    18 Jul 2014 | 7:09 am
    As violence and chaos spreads in Iraq, the public is wary of U.S. involvement in the country.
  • Young Adults Drive Increase in Multi-Generational Living

    Pew Research Center
    17 Jul 2014 | 4:01 am
    The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.
  • Surge in Border Crossings Roils U.S. Immigration Debate

    Pew Research Center
    16 Jul 2014 | 11:11 am
    About half (53%) of Americans think that the U.S. should speed up the legal process for dealing with Central American children who cross the border illegally, while fewer (38%) support staying with the current policy.
  • How Religious Groups View One Another

    Pew Research Center
    16 Jul 2014 | 7:02 am
    When asked to rate religious groups on a “feeling thermometer” ranging from 0 to 100, Americans rate Jews, Catholics and evangelical Christians warmly and atheists and Muslims more coldly.
 
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    Blog RSS

  • Participation of the Latin American Teams in the Digital Field

    16 Jul 2014 | 6:46 am
    We recently reviewed comScore Media Metrix® online sports visitation data for some of these countries to understand which countries’ fans were following most closely. The data showed that Argentina had the highest reach among sports sites at 57%, followed by Chile (47%) and Brazil (44%). Below you can see also the top 5 sports sites accessed via desktop computer in each country: Data from comScore Mobile Metrix® also revealed the sports websites most visited via mobile devices, with the top 5 for each country on both smartphones and tablets included below: If you would like to learn more…
  • Is Mobile Bringing About the Death of the PC? Not Exactly…

    11 Jul 2014 | 8:04 am
    While there is no doubt that the growth in mobile has been dramatic, for the most part it is not coming at the expense of desktop computer usage. Put another way, most of the growth of mobile has been activity that is incremental to what’s happening on existing platforms. Consider comScore data over the past year: Here we can see that mobile consumption has clearly exploded, with a 44% gain in mobile app usage and a 38% gain in mobile web usage. This has contributed to mobile growing its share of digital media time spent from 50% to 60% in the past year and owning a clear majority of time…
  • When Mobile Web Dominates Apps in an App-Dominated World

    2 Jul 2014 | 8:56 am
    Why Does a User Visit the App vs. the Website?Perhaps the best example of a browser-dominant media property is Wikimedia Foundation Sites, the organization that runs Wikipedia, one of the most popular sites on the web. But as popular as Wikipedia is, it remains one of the few large digital media properties that has succeeded on mobile despite a very small portion of its smartphone engagement occurring via app. In contrast, the smartphone audiences for most of the top properties spend the majority of their time on the app, not the mobile website. This is what you would expect given the many…
  • The Perils of Survey Data in Cross-Platform Measurement

    1 Jul 2014 | 6:34 am
    The following article identifies the sources and magnitude of these survey-based errors and shows how they can be eliminated through the use of behaviorally-measured panels. The article was recently published in the June 2014 issue of the Journal of Advertising Research and is reprinted with permission.View Now: The Perils of Survey Data in Cross-Platform Measurement
  • Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

    25 Jun 2014 | 10:25 am
    Internet Radio Leads Categories Generating Majority of Activity from MobileWhile the mobile platform shift continues unabated, not every content category has experienced the shift at the same speed. An analysis of the leading content categories (based on those with at least 10 billion minutes of total engagement in May) showed which have seen the most pronounced shift to mobile. Amazingly, but perhaps not altogether unexpectedly, a couple of important categories have shifted almost exclusively to mobile. Digital Radio, led by category leader Pandora now generates more than 96% of its total…
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    Cvent Survey | Cvent Survey

  • How to Recruit 3 Types of Survey Support: Part 1

    Alli Whalen
    22 Jul 2014 | 9:15 am
    All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during the development process. Without the support of your organization’s management team, you won’t have the resources you need to create a survey in the first place. And it doesn’t end there—once you do have management’s support, you still need someone to take…
  • Superior Data Through Closed Doors

    Matt Eisenberg
    22 Jul 2014 | 3:00 am
    Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their identity or forced to come face-to-face and deal with the reaction of another person, the truth comes out. Think back to that white lie. It most likely dealt with an in-person interaction or a situation where your honesty could have reflected negatively on you or the person you were…
  • Measuring changes over time - tracking surveys part 2

    Greg Timpany
    16 Jul 2014 | 5:49 am
    Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over time. Tracking studies focusing on the brand consideration funnel are often used as measures of the effectiveness of advertising spend. In order for a tracking study to be successful it must carry both the properties of validity and reliability. In short, validity is a measure of the…
  • Tracking changes in the consumer's mind (part 1)

    Greg Timpany
    14 Jul 2014 | 6:06 am
    Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who conduct tracking studies are on the hunt; they are seeking out and identifying changes in key marketing measurements over time. What differentiates a tracking study from other research initiatives? First, the survey that is used is consistent over time. In other words, the same questions are used with…
  • Perks Don’t Necessarily Equate to Engagement

    Susanne Ross
    11 Jul 2014 | 6:00 am
    Recently I’ve been reading many articles where companies large and small are adding perks around the office for employees to enjoy: valet service, coffee shop, game rooms, free lunch and other activities free of charge. However, when you look at it, perks are good for attracting employees and sometimes retaining them, but most employees look past all of these goodies when it comes down to it. "But my competitors are offering these perks, so I have to too, right?" Companies are introducing new perks quite often --- but are they really taking care of their employees when they do…
 
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    Fed Connects

  • The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Embraces Next-Gen Mobility

    Matt Langan
    24 Jul 2014 | 7:38 am
    While the FedConnects blog is known for shining a light on the successes of federal contractors with its “Winning Contractor” series, a new site is doing something very similar, but for government agencies. The GovTransformer site showcases key accomplishments in the area of emerging IT happening on the government side.  The site recently ran a Read More >>The post The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Embraces Next-Gen Mobility appeared first on Fed Connects.
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Email Marketing: Copy test increases clickthrough 37%

    John Tackett
    23 Jul 2014 | 11:01 pm
    Tweet Converting attention into interest is really the sole purpose of copywriting. How you approach that task in your marketing efforts can make a huge difference in the results. In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft effective copy of your own. But first, here are a few snippets on the test.   Background: Company selling audio equipment and accessories. Goal: To increase clickthrough rate. Research Question: Which email copy approach will generate the highest…
  • Value Proposition: 4 key questions to help you slice through hype

    John Tackett
    21 Jul 2014 | 12:01 am
    Tweet I was originally going to write this blog post to help marketers spot hype in their green marketing claims. But then, I had an epiphany. Why focus exclusively on green marketing that may have gone awry at the fringes? Hype in marketing is far from exclusive to the green crowd and honesty is needed in every claim your marketing makes. I decided to think a little bigger – much bigger – by sharing four key questions you should ask about any marketing claim to help you slice through hype and deliver true value to customers. Question #1. Is our claim tangible?   Our senses love…
  • 2 Vital Questions Every Marketer Should Ask of Lead Gen Forms

    John Tackett
    17 Jul 2014 | 12:01 am
    Tweet We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve prospects effectively through a balanced exchange of value? I think not. In a world where Web 2.0 is here, mobile is soon to be the new desktop and content is king, lead generation must do a better job of offering value for a prospect’s information. In this MarketingExperiments Blog post, we’ll look…
  • Ecommerce: 3 landing page elements to help increase product emphasis

    John Tackett
    14 Jul 2014 | 12:01 am
    Tweet The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. I say this, because let’s be honest, I’d wager few folks think of design elements on a product page in a “tool mindset.” But in some respects, that’s exactly what they are, and ultimately, that’s how you will determine the kind of customer experience you build in ecommerce. In this MarketingExperiments Blog post, I wanted to share three elements you can tweak to help emphasize important products and maybe even increase your revenue along the way.   Element #1.
  • Copywriting: How to tip the scale so customers act

    Daniel Burstein
    10 Jul 2014 | 12:01 am
    Tweet When writing copy for promotions, content and advertising, many writers tend to be pulled between two possible directions: creativity on one side, and communication on the other. How can I be creative and still effectively communicate the ideas I have?   Think like the customer Creativity and communication are not the two opposing forces in the customer’s mind. The customer is weighing these two decisions: What is the value of this? How much will it cost me? “Essentially the prospect, even if at a subconscious level, engages in elementary math: VfAc - CfAc, which is to say,…
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    eMarketer Articles and Newsroom Posts

  • Article: Email: The Old Kid on the Block's Still Got It

    27 Jul 2014 | 9:01 pm
    Nearly 90% of digital marketers use email marketing frequently—a higher usage level than any other digital program—and they say it's effective for reaching all objectives. As marketers continue to up spending on email, they may want to put some toward mobile optimization: Around three-quarters of internet users say they check email on a smartphone or tablet.
  • Article: Mobile Users in the UK Think 4G Is Just 'OK'

    27 Jul 2014 | 9:01 pm
    The number of 4G mobile connections in the UK is steadily rising, but consumers aren't rushing to 4G service with any great deal of excitement. Many 3G-only device owners, in particular, can't see what all the fuss is about.
  • Article: Ready or Not, the Internet of Things Is Coming

    27 Jul 2014 | 9:01 pm
    The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
  • Article: Social TV Effort Is No Sweat for Clorox Bleach

    24 Jul 2014 | 9:01 pm
    Following last year's "Bleachable Moments" social TV effort success with ABC's "The Bachelorette," Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.
  • Article: Brazil's Bankers Get Digital, Both Online and via Mobile

    24 Jul 2014 | 9:01 pm
    Brazil is one of the most advanced countries in Latin America when it comes to digital banking, thanks to both high internet and mobile web penetration. Because mobile phone users outnumber internet users, mobile banking use is on par with online banking in the nation.
 
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    Curiously Persistent

  • We Love the Internet 2014/30: The 21 years of 99 problems edition

    Simon Kendrick
    25 Jul 2014 | 1:32 am
    Part 1: For the day job Things to think about: Why You Couldn’t Escape Weird Al’s Marketing Blitz – making the most of his label’s short sightedness (it got his album to 1) Why “caregiver robots” are both inhuman and economically destructive How to flawlessly predict anything on the internet Being a Better Online Reader Synergy is Dead and it Never Existed in the First Place – David Hepworth on magazines and multi-platform media People are stupid – the law of averages The design process at GDS Reference points: World Cup 2014 stats 5 themes from The Age of Context by…
  • We Love the Internet 2014/29: The 200 calories edition

    Simon Kendrick
    18 Jul 2014 | 1:44 am
    Back to the regular schedule now… Part 1: For the day job Things to think about: Meet the “Game of Thrones” superfan who knows Westeros better than George R.R. Martin – using the audience to fact-check continuity Scarcity and ubiquity, and the difficulty of pricing art in a digital world How Yahoo! decides what to buy and who to pay – talent, tech and strategic buys are the categories The Great Fragmentation: We Are All Weirdos Now How a password changed my life – using temporary passwords for motivation Why the Myers-Briggs test is totally meaningless I’m sorry for coining the…
  • We Love the Internet 2014/28: The Arm-folding analysis edition

    Simon Kendrick
    11 Jul 2014 | 1:47 am
    Back once again… As the internet didn’t go on holiday at the same time as me, these links will be even more haphazard than normal Part 1: For the day job Things to think about: Method journalism – new journalism start-ups are defining themselves not by what they report, but how they are reporting it Weird corporate Twitter – finding the right tone of voice Dear Microsoft, you were right about the future Web 2024 – how the web ecosystem might be constructed in a decade’s time Project Babb: How The Telegraph is experimenting with digital micro-sites Why Audiences Hate Hard…
  • We Love the Internet 2014/25: The Building metaphors edition

    Simon Kendrick
    19 Jun 2014 | 4:29 am
    A day early, but no updates for the next two weeks and so the next edition will be 2014/28 Part 1: For the day job Things to think about: How Twitter killed the official movie website – includes ten of the best archived sites from days gone Why computer literacy is key to winning the 21st century The science of Comic Sans Reference points A website to help you build metaphors The future of media: 10 trends 27 people who have better job titles than you Interactive map of census data Longer reads: “Disruption is a theory of change founded on panic, anxiety, and shaky evidence” – Jill…
  • We Love the Internet 2014/24: The Clickbait dissertations edition

    Simon Kendrick
    13 Jun 2014 | 4:21 am
    Part 1: For the day job Things to think about: The internet has a content diversity problem Share: The icon no-one agrees on How Marvel’s API will change cultural criticism The computer in your pocket is becoming a mobile command centre for your life You’re probably using the wrong dictionary Why online tracking is getting creepier You need to hear this extremely rare recording – being rare is now rare Reference points 10 weird patents that Google owns 10 jobs that you could have in 2030 Visualising MBTA data Summaries of famous business books A programme to paint with polygons Longer…
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • Contact Forms with SurveyGizmo

    Christian Vanek
    20 Jul 2014 | 4:54 am
    Most of the features you’d use to build a great survey can also be used to build highly interactive contact forms. We use the term “survey” frequently around here (duh!) but some of the best uses for SurveyGizmo are not surveys at all.  They’re web forms! This is the first of two how-to articles on using SurveyGizmo to create Contact Forms, Lead Gen Forms, Support Request Forms, Newsletter Signups, or any kind of custom form with SurveyGizmo. Why use SurveyGizmo to create a contact form? It’s cheap and easy We have 28 core question types You can embed the form…
  • A Guide to Feasibility Studies and How Surveys Can Help

    Benjamin Apel
    27 Jun 2014 | 10:50 am
    This article will help to define a feasibility study, what a feasibility study entails, when to create one (and when not to). It will outline how marketers and market researchers can provide value to a business proposal or new initiative by collecting market data through online surveys. What is a Feasibility Study? Put simply, it is an inquiry into the possibility of success for an idea or venture. Feasibility studies are done in every industry, where the intended goal is to drill into the question of “is this initiative viable?” More often than not, the venture in question is an…
  • How to Use Cross-Sectional Studies in Your Marketing

    Benjamin Apel
    27 Jun 2014 | 6:20 am
    This article will help to define a cross-sectional study, outlining the ways in which cross-sectional studies can be used and what makes them valuable to marketers and researchers. It will also help you identify opportunities for a cross-sectional study in order to better understand an existing assumption regarding a specific demographic, hopefully before you undergo an extensive survey or research effort based on that assumption. In short, think of it as a test to confirm or deny a theory so you can avoid further wasted efforts and expenses on a study that may lack correlation. What are…
  • Customer Spotlight – Bank of the West

    Benjamin Apel
    11 Jun 2014 | 8:32 am
    Earlier this week, Vice President Justin Knepper at Bank of the West was gracious enough to share some of his experiences using SurveyGizmo as well as some of the challenges, including how he was able to convince management a survey tool would be well-worth the cost. [Founded in 1874, Bank of the West is now a subsidiary of BNP Paribas with over 600 retail branches in the Midwest and Western U.S. and more than 66 billion dollars in assets (as of Dec. 31st, 2013).] SG: Thanks for taking the time. So what have you guys been up to as far as surveys and market research are concerned? JK: The…
  • How to Use Infographics to Tell Your Survey Story

    Benjamin Apel
    10 Jun 2014 | 10:35 am
    Marketers and market researchers are often frustrated with the shallow impact of their survey results. Part of that has to do with how that data is presented. Using assets like infographics can help tell a story that others will want to share. How Can an Infographic Help Convey Survey Data? Not everyone is data driven. Because of that, not every single executive, manager, or critical decision maker is data driven, either. They may weigh other variables heavily – a gut feeling, anecdotal evidence, or emotional partiality. And that can be tough for those of us who are; those of us whose job…
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    The LoveStats Blog

  • Is Facebook the only emotional manipulator? #MRX

    LoveStats
    8 Jul 2014 | 10:41 am
    If you haven’t heard of the Facebook ‘scandal’ by now then I’m jealous of the holiday you’ve just taken on a beautiful tropical island with no internet access. The gist of the scandal is that the feeds of 689,003 people were curated differently than everyone else to gauge the subsequent effect on emotion. While most people’s feeds are curated based on which friends you like, share, and comment on more often, the feeds of these people were curated in addition, by considering the positive and negative words they included. In both conditions, Facebook chose which of your friends’…
  • I Am Your Stinky SeatMate

    LoveStats
    1 Jul 2014 | 8:36 am
    With more than twelve hours of flying time and four hours of layover time ahead of me, it was difficult to look forward to a conference where I would give a presentation on social media research to hundreds of people. However, given that the trip would land me in the 13 century city of Stockholm, with its cobblestone streets, ancient palaces, and stunning architecture, the impending cramped legs and utter boredom seemed worthwhile. My journey began in the Canadian prairies when I parted with my checked luggage at the Saskatoon airport. My luggage immediately headed westbound to Edmonton, a…
  • You Don’t Own Me

    LoveStats
    30 Jun 2014 | 6:54 am
    I have thousands of friends, fans, and followers. Over a thousand on Facebook, nearly four thousand on LinkedIn, and almost eight thousand on Twitter. Most of them are marketing researchers, and they read and monitor everything I write. But let’s flip that on it’s head. I follow thousands of people on Twitter, I’ve friended over a thousand people on Facebook, and I’ve Linkedin with thousands of people on LinkedIn. And you know, it feels kind of creepy to hear other people say they ‘have’ me as a friend/follower/link, that I am one of the thousands of people…
  • Do you know what a hard to reach group is? #MRX

    LoveStats
    25 Jun 2014 | 12:53 pm
    I saw a title of blog post recently titled “What is a hard to reach group?” The answer seemed obvious – young men, hispanic people, people with high incomes. There are lots of demographic groups that are hard to reach and cause researchers a lot of stress when it comes to filling every cell in a sampling matrix. But that wasn’t the first thing that came to mind for me. The first thing I thought of was that hard to reach people are those for whom we haven’t found the right value proposition. We haven’t found the incentives that are meaningful to them.
  • The People Side of Innovation by Stefan Lindegaard #ESOMAR #ESOdigital #MRX

    LoveStats
    16 Jun 2014 | 1:03 am
    Live blogging from the #ESOMAR digital conference in Stockholm. Any errors or bad jokes are my own. The People Side of Innovation, Stefan Lindegaard, @lindegaard, Author and Strategic Advisor, 15inno, Denmark he is a self-confessed nerd in innovation now we need a new phone every 3 months instead of every 3 years anything can be copied around the world within 2 months because of transparency and communications open innovation is a philosophy or mindset of innovation thought leadership and thought intelligence are a necessity, being an engineer is no longer sufficient discovery is the first…
 
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    Data Insights

  • The Data Digest: The Cultural Dimension Of Brand Relationships

    Anjali Lai
    25 Jul 2014 | 4:55 am
    At the root of human behavior is the impulse for connection. History is our witness: As times change, certain trends emerge that anchor shared experiences, around which people collectively rally. Today, with social media acting as a platform for ubiquitous connections, diverse consumers build solidarity around digital experiences. Beyond simply looking for deals and discounts, individuals who "friend," "follow," and "like" brands seek closer brand relationships. However, while consumers around the world want to be part of a brand community, some cultures are more enthusiastic than others.
  • Smartphones Boast Breadth While Tablets Engage — An Introduction To Forrester’s Mobile Behavioral Data

    Nicole Dvorak
    24 Jul 2014 | 12:10 pm
    I recently "overheard" a member of our market research online community (MROC) say, "I treat my smartphone like my child and carry it everywhere I go." It's official: Smartphones have replaced children. Not really, but the statement speaks to the way that consumers have changed their thinking and behavior because of mobile devices. The rapid adoption and dominant presence of mobile devices speaks to their importance in consumers' daily lives. As part of our effort to develop forward-thinking research using innovative approaches, Forrester is collecting behavioral data by tracking…
  • The Data Digest: Introducing Forrester’s Consumer Healthcare Segmentation

    Gina Fleming
    11 Jul 2014 | 6:10 am
    The age of the customer coupled with the onset of the Patient Protection and Affordable Care Act (a.k.a. "Obamacare") means that many new customers will enter the US health insurance market. One outcome of the legislation is an opportunity for health insurance marketers to acquire new customers and engage existing customers -- and Forrester wants to help them seize this moment. As such, we have created a consumer healthcare segmentation to identify unique groups of US consumers as well as their healthcare needs and attitudes to help health insurance marketers target new customers,…
  • The Data Digest: Our Multi-Device Journey Through The Digital World

    Anjali Lai
    27 Jun 2014 | 7:24 am
    Recently, I've been on the go: I've just returned from a two-week sprint that took me to five different cities by plane, train, and car. Any frequent traveler is familiar with the logistical challenges that make multimode transport inconvenient - whether it's dashing between connecting flights or strategizing a taxi pickup to catch the train, switching between methods of transportation can make for a trying, disjointed journey overall. As I settled into one flight by turning off my mobile phone and opening my laptop, it dawned on me that our path through the fragmented digital world is…
  • The Data Digest: How Do Consumers Perceive Corporate Mergers?

    Anjali Lai
    13 Jun 2014 | 10:39 am
    With Kristopher Arcand From Time Warner and Comcast to AT&T and DirecTV, corporate mergers appear to be the latest tactic in winning the battle for market share and driving innovation. From a business perspective, the strategic advantages of such mergers may be clear -- but what do these changes look like from the consumer's viewpoint? To understand consumer reaction to the latest series of merger announcements, Forrester leveraged its Technographics360 approach of linking multiple data sources to give a holistic view of consumers. Specifically, we tuned into online chatter with our…
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    BrandSavant

  • Was Facebook's Experiment Merely A/B Testing?

    Tom Webster
    2 Jul 2014 | 9:56 am
    I've had a lively and intelligent debate with my friend Shel Holtz via email about Facebook's recent feed experiments, as published in the most recent PNAS. To recap what Facebook did, they experimented on the feeds of approximately 700,00 users to adjust the emotional content of their news feeds. With one group, negative emotions were largely removed from their stream, and with another, positive emotions were removed. The net effect was that for users who largely saw only negative content, their own updates became more negative (and vice-versa). In other words, in the language of the study,…
  • A Field Guide To Ignoring Market Research

    Tom Webster
    25 Jun 2014 | 6:34 am
    I recently spoke at the Vocus Demand Success conference (thanks for the invite, Geoff Livingston!) on the topic of consumer insights. Before I launched into my talk, however, I asked a very basic, yet provocative question: why are you here? No, I haven't been binging on Camus and Sartre again. Instead, I hoped to get a sense of what people expect to get when they go to a public presentation of market research.I asked a similar question on Facebook, and got an altogether sensible answer from Chris Brogan, who replied that he wanted to know when he needed to conduct research, and when he could…
  • Native Advertising, Advertorials, And The Oldest Lie Of Content Marketing

    Tom Webster
    10 Jun 2014 | 6:52 pm
    Today I read an article on a site called "Elite Daily," which purports to be "The Voice of Generation-Y," entitled "How One Generation Was Single-Handedly Able To Kill The Music Industry." I read it because it was about music discovery, which is an area that my company researches and that I am personally interested in.I was not surprised to find some of our data graphically portrayed in this article, because our studies on the topic are widely cited. I was, however, surprised to note that our graph on the subject had been "redesigned." Now, I am normally (begrudgingly) accepting of this…
  • Authorship

    Tom Webster
    22 May 2014 | 6:33 am
    This is not an original thought, but it is a thought I've been having lately: "content" is killing authorship. Have you ever published something on Medium? I have. I did it because I had a piece that I thought warranted a larger audience. Maybe that was arrogant.Here it is: https://medium.com/@webby2001/a782773b3e10The URL is impenetrable. You can't find this on Google unless you have the patience of Job. The "byline" is minuscule compared to the title. Helpfully, you are told that this piece will only take you 4 minutes to read. I timed myself. I think that's drastically underestimating the…
  • Is Twitter Growing?

    Tom Webster
    8 May 2014 | 7:47 am
    Writing a book has taken a toll on my blogging of late, so when I DO actually write something--even elsewhere--I'm inclined to share it here. In this case, it's an article I wrote for Jay Baer and Convince and Convert on some recent social networking stats we published--and about Twitter, in particular. There have been a number of articles lately about whether or not the service is growing or declining, so I thought I'd share a little data from the users' perspective. You can find the article on Convince and Convert here:What Fresh Statistics Tell Us About Twitter's DeclineAnd speaking of my…
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    Compete Blog

  • Sunday Series: Blogs & Beach Bods

    Laura Cantwell
    27 Jul 2014 | 7:10 am
    Image from: Fitness/Shutterstock After a brief hiatus, our Sunday Series is back! Our June data is officially live, and with the change in season comes a change in trends. One category to skyrocket in popularity this month was health and fitness blogs. As norms transition to skimpier clothing and frequent beach days, it comes as no surprise that this topic would have a major spike. Seriously, the summer bod is real. From May to June the traffic to these sites more than doubled. (It’s worth noting that traffic to these sites tends to increase in November as well, but presumably for different…
  • The Weekly Compete Pulse

    Laura Cantwell
    26 Jul 2014 | 7:30 am
    Have you seen the video of Charlie the dog apologizing to an infant for taking away her toy? Well, it’s awesome, and it’s gone viral. The video got massive attention on Facebook and Twitter this week, proving yet again the power of the retweet. Last week social media didn’t get a ton of love, so today’s Weekly Pulse includes three of our favorite articles on how to develop your social media marketing plan. Pair that with new findings concerning the “digital generation gap” and some insight on the CEO-SEO dynamic, and this edition of the Weekly Pulse will have you feeling like the…
  • June’s Top 50: Successes, Socials, and Struggles

    Laura Cantwell
    25 Jul 2014 | 8:16 am
    Image from: Social Media/Shutterstock #FlashbackFriday to June: the weather is warm, the living is easy, and summer data is still to be determined. Now flash forward to the present month where there’s excellent news! You can continue to sip that iced coffee daiquiri by your cubicle pool, but now you can do so with this season’s digital insight! You lucky dog. Take a look at how the other guys fared last month. Successes: With regard to MoM statistics, there were two sites that absolutely crushed it last month. Microsoft experienced close to 40% growth in the month of June, while Adobe is…
  • Getting Digital Right with Sargi Mann

    Kristen Luongo
    23 Jul 2014 | 7:51 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens… “It’s not about getting…
  • The Weekly Compete Pulse

    Laura Cantwell
    19 Jul 2014 | 7:50 am
    We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: The Laws That Govern Email Marketing: How Many Are You Breaking? Believe it or not, email marketing has quite a few intense laws that come along with it. If you’re not careful, you may need to budget about sixteen grand for your next campaign. And that’s just for the fees—it doesn’t take into account the financial…
 
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    Market Research Training from Research Rockstar

  • Article Synopsis: Still Full of Beanz (Effective Data Management)

    Kathryn Korostoff
    18 Jul 2014 | 2:19 pm
    Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Seasonal marketing in a social age.

    Kathryn Korostoff
    17 Jul 2014 | 11:36 am
    Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • 7 Strong: Meet Our Amazing Market Research Instructors

    Kathryn Korostoff
    16 Jul 2014 | 11:49 am
    Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:.... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Kathryn’s rant on too many market research conferences

    Kathryn Korostoff
    3 Jul 2014 | 4:26 pm
    Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone! Kathryn recorded a video rant on this topic while driving to work. [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Summer Camp for Market Researchers

    Kathryn Korostoff
    9 Jun 2014 | 3:24 pm
    Registration is now open for Camp Rockstar, a summer training camp for market researchers. Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • Gathering Consumer Feedback Has Morphed over the Years … or Has It?

    Donna Taglione
    25 Jul 2014 | 8:45 am
    By Donna Taglione Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide. Once upon a time, (way back during the 1950’s and 60’s) women wearing hats and white gloves went to neighborhoods all over the country knocking on doors to find out how the lady of the house used a certain product, how she might want use it and what she liked and disliked about certain brands.
  • Designing Research in an Insta-Everything World

    Caleb Costa
    24 Jul 2014 | 9:38 am
    By Caleb Costa Research suggests attention spans are shortening. Sociologist David Moxon of Lloyds conducted a study with 1000 people that showed the average attention span has fallen to just 5 minutes, down from 12 minutes 10 years prior. “More than ever, research is highlighting a trend in reduced attention and concentration spans, and as our experiment suggests, the younger generation appear to be the worst afflicted,” said Dr. Moxon, who led the survey. (http://www.telegraph.co.uk/health/healthnews/3522781/Stress-of-modern-life-cuts-attention-spans-to-five-minutes.html) I…
  • Increasing Intimacy Through Rapport 

    admin
    23 Jul 2014 | 10:04 am
    By Will Pirkey of iModerate Reading the title you might think this is a self-help article on relationships. In a way it is, but rather than the relationships you typically think about (romantic, family, friendship) this is about the relationship with your respondents. Much like our personal relationships, our connection with those that participate in research can be improved by increasing intimacy. Intimacy produces greater trust, understanding, and knowledge of another person’s experiences, perceptions and perspectives. It’s what allows us to truly get to know another person or group of…
  • 80% Of Your Research Should Be With Your Customers

    Ray Poynter
    22 Jul 2014 | 8:11 am
      By Ray Poynter When I joined the market research industry in the 1970s, most market research was conducted with the whole market, i.e. with nationally representative samples. But that approach reflected the times. There were fewer products, fewer brands, and fewer channels for advertising. Markets were less mature, brands were establishing themselves, they often had genuine product differences, and market researchers were like explorers, mapping an unfamiliar land. The later 1980s and the 1990s saw a shift to researching target groups and customers. Ad and brand tracking focused on…
  • Contextual Infographics Made Possible

    admin
    21 Jul 2014 | 9:14 am
      By Rachel Grassity & Anup Surendran We were really happy to see this article by Ron Sellers here (http://www.greenbookblog.org/2014/01/28/context-is-the-key-to-research/) at GreenBook blog.  We are true believers of not only telling a story with Data but also telling as close to an accurate story as possible. Quoting Ron – “It’s important to understand the context you need before you begin to measure anything through research.”  We believe in an approach of what some people call agile market research or iterative market research.  Research differs by the way you…
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    Nearshore Americas | The New Axis of Outsourcing

  • Using Big Data to Produce Better Results in Sports: Does it Really Work?

    Silvia Rosa
    25 Jul 2014 | 7:46 am
    Big data and analytics solutions have helped sports teams and athletes to improve their performance as well as the relationship with their fans. The big data customized solution developed by SAP, for example, helped the German national soccer team win the 2014 FIFA World Cup. The match analysis tool, called Match Insights, collects and analyzes massive amounts of player performance data captured during trainings through the cameras installed on the field and sensors placed in players’ clothes and cleats, which is then run in the SAP Hana cloud platform. The SAP tool allows the analysis of a…
  • Future Source Summit, la Primer Conferencia en México Sobre Outsourcing, IT y Capital Humano

    Kirk Laughlin
    24 Jul 2014 | 1:14 pm
    FutureSource Group y Next Coast Media dieron a conocer las fechas y la sede en donde se llevará a cabo FutureSource Summit, conferencia diseñada para mostrar las nuevas herramientas, conocimientos y conexiones que las corporaciones norteamericanas pueden obtener al trabajar con proveedores de outsourcing mexicanos, centros de TI internos, socios de software y proveedores de servicios. Uno de los principales componentes de FutureSource es explorar las oportunidades que la tecnología ha creado en la dinámica economía mexicana así como analizar de qué manera las compañías pueden…
  • FutureSource Summit: Mexico’s First Major Conference on ITO, Tech Exchange and Human Capital Development

    Kirk Laughlin
    24 Jul 2014 | 1:11 pm
    FutureSource Group and Next Coast Media have announced the dates and venue for the launch of FutureSource Summit, a conference designed to showcase the new tools, insights and connections that North American corporations can gain by working with Mexican outsourcing providers, in-house IT centers, software partners and service providers. One of the key components of FutureSource is to explore the opportunities that technology has created within the dynamic Mexican economy and examine how international companies can take advantage of these opportunities.FutureSource Summit is aimed towards IT…
  • Brazil and Beyond: The Evolution of Management Consulting in Latin America

    Patrick Heffernan and Kevin Collupy
    24 Jul 2014 | 11:03 am
    By Patrick M. Heffernan, Principal Analyst & Kevin Collupy, Research Analyst, TBR For management consulting vendors, the challenge in Latin America in 2014 and 2015 will be sustaining revenue growth as competition increases and macroeconomic pressures loom. While Brazil featured prominently among most vendors’ successes in 2013, investments, concerns and developments across the region mirrored global management consulting trends: acquisitions aligned to industry, emerging technology as a lever and/or pull through, and talent management troubles. TBR anticipates by 2015 only a few…
  • TeleTech Appoints Carlos Millan as Head of Latin American Operations

    Narayan Ammachchi
    24 Jul 2014 | 10:31 am
    By Narayan Ammachchi U.S. customer experience solutions provider TeleTech has named industry veteran Carlos Millan as Vice President and placed him in charge of its Latin American operations. Millan, who previously led regional customer strategy practices for Accenture, Deloitte and Ernst & Young, will focus on expanding the company’s operations across the region, particularly in Mexico. TeleTech currently has a strong presence in Latin America, with operations in Mexico, Costa Rica and Brazil, where it serves both regional and global clients in key industries such…
 
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    Accelerant Research

  • Accelerant Research in Primetime

    Accelerant Research
    8 Jul 2014 | 8:15 am
    Check out the 23 minute mark of last night's WWE RAW broadcast for a mention of a recent Accelerant Research study, quoting 90% satisfaction rate with WWE Network.
  • Accelerant Research offers in-person and online qualitative research services

    Accelerant Research
    5 Mar 2014 | 1:54 pm
    NATIONWIDE CONSUMER/B2B PANEL & RECRUITING:  Accelerant Research has a large, ever-expanding nationwide panel of research participants, who have been empaneled and vetted specifically for the purpose of participating in qualitative research studies (both online and traditional, face-to-face studies).  We offer competitive rates for recruiting, and our recruiters are trained in the art of finding articulate, qualified research participants.  Also, for any recruitment that we conduct, we offer the use of our BlogNog online qualitative platform free of charge.BLOGNOG…
  • Attending the TMRE Conference in Nashville? We'd love to see you

    Accelerant Research
    21 Oct 2013 | 9:37 am
    We’re excited to be exhibiting at this year’s TMRE Conference in Nashville, TN on October 21-23.  Please don’t be shy, stop by…and say hi!  You can find us in the Exhibit Hall where we will be showcasing BlogNog – our proprietary platform for online qualitative research!  Come on over, drop off a business card, and get one of our funky T-Shirts.Earlier this year, we launched BlogNog DIY – the very first online qualitative research platform that puts all the control into the researchers’ hands.  Surely, you have heard of SurveyMonkey.  Now there…
  • FREE BlogNog for Online Qualitative Research

    Accelerant Research
    10 Oct 2013 | 8:44 am
    Accelerant Research now offers BlogNog FREE for any and all studies that we recruit Accelerant Research, a full-service marketing research and consulting firm in Charlotte, North Carolina – and creator of the popular BlogNog.com online qualitative research platform – has been developing its own proprietary BlogNog Panel to serve its full-service clients as well as other research colleagues that use BlogNog for their own studies.As a result, the use of BlogNog will be provided to any client FREE of charge when Accelerant is asked to handle the recruitment*. As career professional…
  • BlogNog Introduces White Label DIY Service Tier

    Accelerant Research
    10 Oct 2013 | 8:35 am
    You asked and we responded!  By popular demand, BlogNog is pleased to introduce a new DIY White Label service tier to complement its current suite of the most robust, competitively priced online qualitative research services available.For only $5,000 per year, you can enjoy all of the features and benefits of our DIY Unlimited service tier (unlimited projects, participants, and project duration with access to all advanced functionality and online projective exercises) with the added bonus of the platform being completely branded to your organization; we’ll even synch with your existing…
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    Peanut Labs

  • What is a box score?

    Peanut Labs
    22 Jul 2014 | 6:41 am
    Why do box scores matter? In a sense, they do report the same type of information as average scores. But, unless standard deviations are near and dear to you, average scores often appear very similar between groups. And, it’s hard to explain to a client why scores of 3.6 and 3.9 are very different because there is no intuitive difference between those numbers.
  • Men are from Mars: Understanding how men and women communicate in social media

    Peanut Labs
    17 Jul 2014 | 10:23 am
    Have you noticed that men and women speak differently in social media? In this 30 minute webinar, you’ll learn about the kinds of words and phrases that men and women use, and see if the stereotypes you’ve built about language in the offline world still work in the online world.
  • Why do surveys ask the same questions over and over again?

    Peanut Labs
    14 Jul 2014 | 6:27 pm
    Let’s imagine you just answered a survey. You gave your age and gender, possibly even other details like your level of education or your income. Then, you decide to answer another survey after that one. Why are you presented with the age and gender question again?
  • A Last Minute Checklist for Every Survey

    Peanut Labs
    8 Jul 2014 | 3:19 am
    When you're in a rush to get a survey out the door, it's easy to make a mistake and not realize until too late. But rushing a survey means that people who don't drink alcohol could be forced to indicate a preference they don't have. And that's misleading information for a company trying to launch a new brand!
  • It’s better at the top (of an age bracket)

    Peanut Labs
    2 Jul 2014 | 6:14 am
    Have you ever answered a survey only to be reminded about what age you actually are? In an interesting test of the effects of age on happiness, we randomly assigned two groups of respondents, all aged 35, to select their age from a list of age brackets.
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    InsightfulAnalytics

  • “Rise of Big Data, Fall of Significance” Presentation Available for Online Viewing

    11 Jul 2014 | 6:27 am
    <p>Good news for those of you who missed the ARF&rsquo;s Audience Measurement 2014 event earlier this month.&nbsp; <em>The Rise of Big Data...and Fall of Significance</em>, presented by InsightExpress Chief Research Officer, <a href="http://insightexpress.com/blog/jerome-shimizu">Jerome Shimizu</a>, with Professor Brett Gordon, is now available in the <a href="http://thearf.org/knowledge.php">Knowledge Center </a>on the ARF website.&nbsp;The presentation may be also viewed on <a…
  • The Role of Television in Cross-Media Campaigns

    7 Jul 2014 | 9:11 am
    <p>The second part of our cross-media series looks at effectiveness of advertising campaigns from the perspective of television.&nbsp; My <a href="http://www.insightexpress.com/blog/post/molly-elmore/2014/06/04/understanding-the-effect-of-cross-media-campaign-exposure">previous post</a> on this topic illustrated that when campaigns run across multiple media channels, the results are always more positive then when they run in any single channel. </p> <p>Looking at cross-media normative data from the perspective of television, a similar conclusion is…
  • Don't miss "The Rise of Big Data & Fall of Significance" this Monday at Audience Measurement 2014

    6 Jun 2014 | 9:17 am
    <p>This Monday, June 9th InsightExpress' <a href="https://www.insightexpress.com/blog/jerome-shimizu">Jerome Shimizu</a> and Columbia University's Brett Gordon, Ph.D&nbsp;will present "The Rise of Big Data &amp; Fall of Significance" at <a href="https://www.etouches.com/ehome/84461">Audience Measurement 2014: The Measurement Mandate</a>.&nbsp; </p> <p>Recognized by the Advisory Board as having authored one of the conference's <a href="https://www.etouches.com/ehome/am14/papers/">top 10…
  • Understanding the Effect of Cross-Media Campaign Exposure

    4 Jun 2014 | 1:07 pm
    <p>When I speak to clients about what we have learned over the years regarding advertising effectiveness, one of the most common areas of interest is around cross-media effectiveness.&nbsp; This term refers to marketing efforts where similar advertisements run across multiple media channels (TV, Magazines and Online) during the same timeframe.&nbsp; The idea is to reach people via various touchpoints, and leverage the strengths of the various media outlets.</p> <p> InsightExpress has measured many campaigns that run via multiple channels and in almost every case, one…
  • InsightExpress Paper Makes Audience Measurement 2014 Top Ten

    22 May 2014 | 12:37 pm
    <p>We are thrilled to announce that the submission by InsightExpress' Jerome Shimizu and Columbia University's Brett Gordon, Ph.D&nbsp; to Audience Measurement 2014's Call for Papers has been recognized as one of the event's <a href="https://www.etouches.com/ehome/am14/papers/">top 10 scoring papers</a>.&nbsp; </p> <p>According to the ARF, "Out of the 124 submissions we received this year, these ten papers scored the highest by the Advisory Board and will be presented at <a…
 
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    Market Research Bulletin

  • Confirmit Genius™ Unearths Hidden Truths in Social Media and Free-Form Content

    jleiman
    23 Jul 2014 | 10:54 am
    New analytics solution mines for customer and market insights across vast volumes of data. 
New York, NY and Oslo, Norway and London, UK: July 23, 2014: Confirmit today announces the launch of Confirmit Genius™, an innovative software solution for text and social media analytics. Confirmit Genius provides a powerful addition to Confirmit’s suite of solutions for Customer Experience, Employee Engagement and Market Research. […] The post Confirmit Genius™ Unearths Hidden Truths in Social Media and Free-Form Content appeared first on Market Research Bulletin.
  • CMI Launches yPrescribe: Simulating Real-World Decision Making

    jleiman
    23 Jul 2014 | 6:23 am
    yPrescribe identifies the influencers within a physician’s habitual prescribing loop, providing marketers with targeted strategies to increase brand choice over the competition. yPrescribe simulates real world behavior using a patient profile generator designed to reflect the patient characteristics that serve as underlying cues for prescribing decisions. This choice-based approach gives physicians the opportunity to make […] The post CMI Launches yPrescribe: Simulating Real-World Decision Making appeared first on Market Research Bulletin.
  • Blueocean Market Intelligence and Talend Team Up

    jleiman
    21 Jul 2014 | 11:34 am
    Blueocean Market Intelligence and Talend Team Up to Enhance Big Data Capabilities for Digital Enterprises. Partnership also expands pool of Talend-certified workforce with big data experts. SEATTLE – (July 21, 2014) – Blueocean Market Intelligence, a global analytics and insights firm, announces a strategic consulting partnership with Talend, a leader in big data integration software, […] The post Blueocean Market Intelligence and Talend Team Up appeared first on Market Research Bulletin.
  • Substantial Growth for Client Development at Decipher


    jleiman
    17 Jul 2014 | 7:42 am
    Decipher brings on several new hires in sales both in the United States and United Kingdom. Fresno, CA/LONDON – July 17, 2014 – Decipher, a comprehensive market research services firm which operates as Decrypt in the United Kingdom, has hired four veteran business development staff members to help grow its business globally. Gary Vigeant joins […] The post Substantial Growth for Client Development at Decipher
 appeared first on Market Research Bulletin.
  • Research Now Appoints Michael Ryan-Todd as Vice President of Client Services

    jleiman
    17 Jul 2014 | 6:11 am
    Former Research Director at Texas Instruments, Inc. to lead Corporate, Strategy and Healthcare Divisions. PLANO, Texas – July 17, 2014 – Research Now, the global leader in permission-based, digital data collection, today announced the appointment of Michael Ryan-Todd as Vice President of Client Services. In this role, Ryan-Todd will be responsible for overseeing market research […] The post Research Now Appoints Michael Ryan-Todd as Vice President of Client Services appeared first on Market Research Bulletin.
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    PeopleMetrics » Customer Experience Strategy Blog

  • ‘Simple Sticker’ Idea: Transform Your Customer Experience Today

    Becca Johnson
    9 Jul 2014 | 1:50 pm
    At PeopleMetrics, we are in the storytelling business. So naturally, we talk a lot about customer service stories gone bad. Our inboxes are full of horror stories forwarded from friends and family, and most of our conversations sound like, “Did you hear about that Comcast fiasco with Food Network Star Alton Brown?” Most days, I cannot get the United Breaks Guitars song out of my head. On the flipside of the coin, there are these shining, positive moments that happen in everyday interactions between people and businesses that we also get to talk about (see some great ones here: 10…
  • 5 Signs You May Not Be As Customer-Centric As You Think You Are

    Kate Feather
    30 Jun 2014 | 3:09 pm
    You know the familiar saying: “Culture eats strategy for lunch”? Well, I would wager that there is just one word in those five that would be commonly defined by all of us. Yup, you guessed it. Lunch. That’s because culture, like strategy, is intangible, soft and elusive. About as concrete as steam. And yet, so many businesses claim that they have or aspire to have a customer centric culture – to become more customer-centric, to put the customer first, to be customer-inspired. In one of our previous posts, “Why Great Customer Service Isn’t Enough to Be…
  • Does Your Company Pass the $20 Trust Test?

    Xand Griffin
    23 Apr 2014 | 9:13 am
    Customer trust is a topic that we are seeing in more and more of our clients’ customer feedback data. We have learned that customers define trust in two ways: 1) The firm conviction in the reliability of an organization’s services and 2) The belief that they have your best interests in mind If we get trust right there are great benefits to be realized including undying loyalty to the brand and positive word-of-mouth. Of course, the flip side is also true. Doing something to break a customer’s trust is perhaps the most damaging action for any business to make. Not only does lost trust…
  • The Best Way to Encourage Customer Trust from the Inside Out

    Xand Griffin
    8 Apr 2014 | 11:40 am
    In order to deliver a good customer experience, a company must first be customer-centric. Last week I wrote on the nuances of customer service and customer-centricity in “Why Great Customer Service Isn’t Enough to Be Customer-Centric”. For those who are not reading my every post with rapt attention, I used the HARO (Help A Reporter Out) service to put out an APB for customer-centric companies to learn from. If you haven’t heard about HARO it’s a fantastic network of news sources and journalists. My inbox was pelted with 12 emails with good customer service stories but not a one with…
  • Why Great Customer Service Isn’t Enough to Be Customer-Centric

    Xand Griffin
    2 Apr 2014 | 9:39 am
    I recently sent out a pitch on HARO (Help A Reporter Out). If you haven’t gotten on the HARO bandwagon, you’re missing out. It is a fantastic network of news sources with journalists and expert opinions. And everyone’s technically an expert in something. So pro-tip: you sign up, you benefit. Last week I wrote on a bad customer service example in social media, “How To Disappoint Customers on Social Media: A Cautionary Twitter Tale” and was interested in exploring what customer-centricity meant to some companies. Anyway, I was on a mission to learn from the best of the best…
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    QualBlog

  • New Technology brings Emotion Research Online

    jimb
    16 Jul 2014 | 8:04 am
    Emotional understanding has always been the “holy grail” for qualitative research.  Focus groups, IDIs, ethnography and other methods have long been favored techniques to understand the emotional underpinnings of consumer decision-making.  Qualitative experts consider body language as a significant, and often more reliable, indicator of true feelings than the words people use.  Just how significant [...]
  • Facebook, Inc. Ethical Dilemma

    jimb
    1 Jul 2014 | 5:52 am
    What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media.  They conducted typical A/B testing with one control group and another group where the news feeds were altered and to see how positive and negative emotions were altered based on Facebook’s [...]
  • ESOMAR Global Pricing Study Out

    jimb
    25 Jun 2014 | 12:21 pm
    ESOMAR recently released its Global Pricing Study.  Its mostly remarkable for the pricing stability that the global industry has seen over the past few years.  Even so, there were some nuggets to highlight. The US remains the most expensive market overall by a significant margin.  On the overall quant/qual mix the US is 20-30% more [...]
  • Qualitative Facial Expression Recognition Technology: How to use it

    jimb
    21 May 2014 | 5:16 am
    20|20 is very proud to be selected as the preferred partner for Affectiva’s new technology for qualitative research, Affdex Discovery.  Why is this important to qualitative researchers?  Put simply, it provides the first vivid, easy to use behavioral analysis tool that can be used in qualitative research in real time.  The technology actually informs the [...]
  • Simple Stimulating Statements: AQR/QRCA Conference in Tweets

    jimb
    6 May 2014 | 6:56 am
    Sometimes, the best reading is simple reading that makes you think. Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way).  The Twitter feed (#aqr/qrca)was very active.  Here is a collection of tweets.  Maybe one or more will stimulate a thought that will change your day. Relish [...]
 
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    AYTM

  • Smart Luggage Survey: Nearly Half Have Dealt With Lost Luggage

    Anne Pilon
    25 Jul 2014 | 6:25 am
    When an airline loses your luggage, getting it back can be a nightmare. That’s why some tech and travel companies, including AT&T and Airbus, have proposed the concept of smart luggage. This type of luggage would include GPS trackers so that airlines could easily locate the lost items. How many travelers would be interested in utilizing this technology? Travelers In Ask Your Target Market’s latest survey, 3% of respondents said they travel via airplane at least once per month. 11% said they travel by airplane a few times per year. 14% fly once or twice per year. 13% fly every few…
  • Smart Rewards Survey: Smartphone Privacy a Moderate Concern

    Anne Pilon
    24 Jul 2014 | 6:07 am
    Verizon recently announced a new program that would offer rewards to customers for various activities. Participants can accrue points for things like signing onto Verizon’s website and paying their bills online. But the part of the program that’s raising eyebrows deals with the company’s marketing program. Verizon is offering rewards points to customers who allow the company to track their activity, including geographical location and web browsing, for marketing purposes. How many would agree to take part in this part of Verizon’s Smart Rewards program? Or are people too worried about…
  • Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

    Anne Pilon
    23 Jul 2014 | 6:03 am
    Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited? E-Readers In Ask Your Target Market’s latest survey, 32% of respondents said they currently own an e-reader. The Kindle is the most popular device, according to respondents. 76% of those who own an e-reader said they own a Kindle. 20% own a Nook from Barnes and…
  • Retirement Survey: More People Starting to Plan for Retirement

    Anne Pilon
    22 Jul 2014 | 6:38 am
    Retirement savings are on the rise, according to some financial institutions. The recent economic downturn had taken its toll on some people’s retirement plans, but that could soon be changing. So how many current workers have already started planning for retirement? And have the numbers changed at all over the past couple of years? Retirement Ambitions In Ask Your Target Market’s latest survey, 37% of respondents said that they would definitely like to fully retire from work someday. 15% said they would probably like to retire fully. 8% said they probably would not. And just 3% would…
  • Facebook Buy Survey: Vast Majority Have Shopped Online

    Anne Pilon
    21 Jul 2014 | 7:08 am
    Facebook is in the process of testing a new feature that would let users purchase products from businesses directly on the site. Online shopping is already incredibly popular. And consumers use Facebook to connect with many of their favorite businesses anyway. But would shoppers be interested in the new Facebook Buy button? Potential Users In Ask Your Target Market’s latest survey, 84% of respondents said they currently have a Facebook account. So the majority of people would at least have access to a Facebook shopping platform. But how many really shop online? 45% of overall respondents…
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    Plum Voice

  • Surveys: The PR Nightmare Vaccine

    Charlie Smith
    25 Jul 2014 | 10:22 am
    Share This: When thinking of surveys, it’s important to remember what they actually are: data. Surveys yield data that helps us make informed decisions on […] …read more The post Surveys: The PR Nightmare Vaccine appeared first on Plum Voice.
  • Slideshare: Eliminate Call Queues & Never Put Customers On Hold

    Charlie Smith
    16 Jul 2014 | 11:21 am
    Share This: No one likes waiting on hold, especially for mundane tasks like checking an account balance. Here’s a SlideShare deck with five ways to […] …read more The post Slideshare: Eliminate Call Queues & Never Put Customers On Hold appeared first on Plum Voice.
  • The Next Iteration of Self-Service

    Charlie Smith
    8 Jul 2014 | 8:01 am
    Share This: Once we acknowledge that the measurable, objective job might be taken by an app, we have to make service dramatically better than self-service, […] …read more The post The Next Iteration of Self-Service appeared first on Plum Voice.
  • People Don’t Mind Talking to Computers, Really

    Charlie Smith
    27 Jun 2014 | 1:30 pm
    Share This: Peter Theis, ‘father of the automated switchboard’ and Public Enemy Number 1 for everyone who dislikes automated phone systems, talking with the LA […] …read more The post People Don’t Mind Talking to Computers, Really appeared first on Plum Voice.
  • 3 Reasons to Take Customer Feedback on the Chin and Like It

    Charlie Smith
    25 Jun 2014 | 3:16 pm
    Share This: Have you ever been at a restaurant and had the server ask you this as you’re finishing your meal? If you’ve enjoyed your […] …read more The post 3 Reasons to Take Customer Feedback on the Chin and Like It appeared first on Plum Voice.
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    Research Access

  • Revenue Growth of the Top 50 U.S. Market Research Firms

    Jeffrey Henning
    25 Jul 2014 | 1:00 am
    The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have U.S. revenues from $50 million for #25 Rentrak to $3.2 billion for #1 Nielsen, and the Bottom 25 have revenues from $17 million for #50 Chadwick Martin Bailey to $49 million for #26 Morpace. I define “Shrinking” as growing slower than the 2013 rate of inflation in the United States (1.5%) and…
  • The Market Size of the Frivolity Economy

    Mark Rosenfelder
    24 Jul 2014 | 1:00 am
    Over the 20th century, the US moved from an agricultural economy to manufacturing, then to a services economy. What’s next? Probably a frivolity economy. This often bothers people, on the left and the right. A standard complaint about capitalism is that it devotes enormous energy to producing things we don’t need and shouldn’t want. Many thinkers seem to think we should just produce the bare necessities– or at least, avoid obvious excesses, like plastic surgery and video games. But what capitalism is good at is producing things people want, whether or not we approve of…
  • Strengths and Limitations of the Customer Effort Score

    Aaron Turner
    23 Jul 2014 | 1:00 am
    The Harvard Business Review article “Stop Trying to Delight Your Customers” espouses the Customer Effort Score (CES) as a superior predictor of customer loyalty as compared with two other widely used metrics—Customer Satisfaction (CSAT) and the Net Promoter Score (NPS). While the article on the whole offers strong, if not always unique, perspectives on the importance of minimizing the burden on the customer, the CES metric itself warrants additional consideration. CES does look to be a useful metric for evaluating the ease of customer interactions and its influence on loyalty, and it is…
  • Cutting through the Clutter of Social Media

    Greg Timpany
    21 Jul 2014 | 8:44 am
    In a recent webinar, Anna Startseva and Cassie Clayton of Netbase introduced a few interesting tricks in cutting through the clutter that is pervasive in social media data. The advantage of a tool like Netbase is it allows marketers to understand the volume and public sentiment about their own brand plus that of their competitors. Social media traffic is not one stream, but many that–when combined–provide insight into what people are saying in public about a brand. This holds true both for B2C as well as B2B brands. The streams include those from micro-blogs (such as Twitter),…
  • Co-creation: What’s in It for Consumers?

    Allyssa Gresser
    17 Jul 2014 | 1:00 am
    Whenever we refer to customer co-creation we always talk about all the different ways our clients can utilize it.  We stress to them that co-creation opens a two-way conversation with their own customers and they can connect with their customers in a way that they have never been able to before.  This month I want to call focus to the other side of the coin; how does co-creation benefit the consumer? Let Me Be Heard! I think the biggest and sometimes most forgotten reason that consumers participate in the co-creation process is they just want to be heard.  In more traditional research, we…
 
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    Edelman Berland

  • Getting In-Feed Sponsored Content Right

    Allison Quigley
    22 Jul 2014 | 9:55 am
    The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial. The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format. Learn more in the presentation and infographic below. Some key findings: 60% of US news audiences more open to…
  • Survey Shows ‘Reusable’ Shopping Bags are Minimally Reused

    Jason McGrath
    13 May 2014 | 12:47 pm
    Paper, plastic, or neither? This ubiquitous question posed at the checkout aisle was recently examined in a comprehensive consumer study by Edelman Berland. Amidst a trend of grocery bag regulations in some cities and states, ‘reusable’ shopping bags which include non-woven polypropylene and low density polyethylene bags, are often emphasized in legislation as an environmentally friendly alternative to paper and plastic bags. The team conducted this consumer survey to determine how often consumers reuse their ‘reusable’ bags and also find out which bag consumers ultimately pick for…
  • The “Borderline Insane” Plan to Sell UK Taxpayers’ Data

    Tom Hashemi
    25 Apr 2014 | 6:00 am
    A few days ago, we heard that Her Majesty’s Revenue & Customs (HMRC) is looking at ways it can sell the personal data of UK taxpayers to private firms. The announcement has been derided by civil liberties campaigners including David Davis MP, a senior Conservative, who called the decision “borderline insane.” Davis told The Guardian: “It defies logic that we would remove [existing laws on data sharing] at a time when data can be collected by the gigabyte, processed in milliseconds and transported around the world almost instantaneously.” The MP, who famously resigned his…
  • A Day in the Life: John, Research Executive, London

    Allison Quigley
    18 Apr 2014 | 8:40 am
    Our ‘Day in the Life’ series continues this week with John Morris, a Research Executive in our London office. Name: John Morris What is your title/position? Research Executive What office are you located in? London How many people are on your team? 3 on my team and 26 in the London office. I’m on ‘Team Unilever’ with Tracy Hubbard and Jacqueline Wallace. Tell us about your job.  I generally work on multi-market, quantitative research projects, most recently uncovering how women really feel about their hair. I am involved in all stages of the research process, including scripting…
  • Highlights from the PR News Measurement Conference

    Lisa Binzel
    13 Apr 2014 | 12:47 pm
    On Tuesday, Erica Beer and I attended the annual PR News Measurement Conference at the National Press Building here in DC. In addition to the exciting line-up of speakers and case studies presented, we had the great pleasure to see Pauline inducted into the PR News Measurement Hall of Fame. Pauline was recognized with several others whose efforts have helped advance PR research and measurement by helping to set standards and promote awareness of best practices. Erica was a first-timer at the conference and noted how much the sessions reinforced what she has learned since she joining us last…
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    Gleanster Insights Blog

  • Staffing for Social Media Monitoring Success

    Ian Michiels
    23 Jul 2014 | 9:10 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014. While we don’t have benchmark data to indicate a compound annual growth rate over the last few years, it stands to reason that this is still an emerging area of growth in terms of dedicated job roles. If that’s the case, one would expect a fairly large growth trend going from zero ten years ago to today. The most common job titles for social media responsibilities…
  • Turnkey Personalization Strategies for Localized Marketing

    Ian Michiels
    21 Jul 2014 | 12:30 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Personalization remains an elusive challenge for marketers in 2014.  But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance.  While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly. For industries like financial…
  • Vlog: What is localized marketing automation?

    Ian Michiels
    16 Jul 2014 | 12:45 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions.   The 2014 Localized Marketing Automation Gleansight Benchmark report from Gleanster Research explores the nuances of a distributed marketing environment where a national or global brand is managed centrally by a corporate marketing function AND local or regional entities. This topic has also been covered under the “Marketing Asset Management” topic area and additional research reports can be found by searching for “distributed marketing” and “marketing resource management”. Download the benchmark…
  • Vlog: 5 Tips to Transform Your Data Driven Marketing Strategy

    wpengine
    8 Jul 2014 | 12:58 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions.   Download the Deep Dive: Innovative Technologies for Aligning Customer Acquisition & Customer Management   Are you 100% confident that your marketing spend is being used as efficiently as possible to target leads that have the best chance of converting to sales? According to Gleanster 80% of marketers believe they could be doing a better job informing marketing strategy with customer data. Marketers focus on three outcomes: acquisition, conversion, and retention. As such, revenue growth is a byproduct of…
  • The Impact of the Canadian Anti-Spam Law for Dummies

    Ian Michiels
    23 Jun 2014 | 2:29 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. As SPAM laws continue to evolve and become more restrictive, they are really only a problem for the companies that abuse digital marketing practices. When we look at our survey data, about 89% of brands still send email communications to recipients who haven’t opted in (to comply with US CAN-SPAM legislation which requires commercial emails to include the ability for recipients to opt-out). Top Performers, however, use segmentation and targeting practices to maximize the relevance of those communications. It’s…
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    Under30CEO

  • Change the Way You Think About Your Job & Use It To Catapult Your Own Business

    Under30CEO
    25 Jul 2014 | 6:00 am
    One of the biggest questions you’ll start asking yourself and those around you when you get the entrepreneurial bug is when do you decide when to quit your job? Most people want to quit right away but never do because they are scared of not having a paycheck every two weeks to fall back on. Others will want to quit right away and forget about the bills that begin to pile up quickly. The thing you have to realize is that there is no right time to actually quit your day job to pursue your passion in life but instead of making the decision to quit or not to quit – why don’t you use it to…
  • How to Produce & Publish an International Magazine While Working a 9-5 Job

    Under30CEO
    24 Jul 2014 | 6:00 am
    Ever heard these words before? “Content is king” What does that actually even mean? It’s one of the biggest buzzwords in the online marketing space at the moment, and I’ve been able to not only create content that people are willing to pay for, but I have created a platform where entrepreneurs can go to and learn from the best. In my case I have used content to drive sales and traffic. I have created a magazine to become an authority. I am the publisher and editor of Foundr magazine. Foundr is a magazine for young entrepreneurs and its an app on the Apple Newsstand…
  • Want to Grow? How to Make Tiny Changes That Produce Enormous Results

    Under30CEO
    23 Jul 2014 | 6:00 am
    An Odd Interim I was in 7th grade. I rode around everywhere on my GT Mach One BMX bike. I rarely ever did my homework. I didn’t pay attention in class. And I didn’t care to listen to anyone, especially if it was unsolicited advice. I hung out with a sixteen year old homeschooled kid that was obsessed with vampires and Marilyn Manson. Eventually, I became obsessed with those things too. He slept in until 4 PM every day, and we’d hang out after I got home from school. My other friends were kids that rebelled against their parents, were constantly in trouble, and had zero…
  • Entrecelebrity: Interview with SpiritHoods Founder Alexander Mendeluk

    Michael Luchies
    22 Jul 2014 | 6:00 am
    Alexander Mendeluk always saw himself being in the spotlight, but as an actor, not as an entrepreneur. As the child of a Hollywood movie director, Alexander grew up on television and movie sets. “That whole world helped me explore my imagination.” That imagination fueled his passion and interest in storytelling, which led him into acting. After graduating from film school he moved to Los Angeles and became a professional actor (Alexander Mendeluk’s IMDB page). His breakout role was soon to come, but it wouldn’t be on a movie set. “Out of nowhere, literally, came SpiritHoods.”…
  • Top Business Books and Must Reads for Entrepreneurs

    Under30CEO
    22 Jul 2014 | 3:38 am
    Hey Under30CEO, This is our list of all time top reads and business books for entrepreneurs and small business owners.  It includes some new releases and best-sellers you should be reading now. Here’s our list of must reads! We are big fans of anything that gives us the edge in our personal and professional development or business.  We’ve authored over 4,000 articles here on Under30CEO and interviewed countless best selling authors including Seth Godin, Donald Trump, Barbara Corcoran, Daymond John, Peter Shankman, Eric Ries, and Sharon Lechter. New Releases &…
 
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    Joel Rubinson on Marketing Research

  • Data driven marketing…knowing the consumer and then doing something with it

    Joel Rubinson
    10 Jul 2014 | 4:49 am
    The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, “Get to know the consumer and then do something with it.”  Marketing research has always had more success with the first part of this statement than the “doing something with it” part. When marketing research conducts a survey among 1,000 people, you get to know 1,000 people. Important insights but limited to what you can ask in a survey, and then of limited use for media targeting purposes where media placement strategy always seems to…
  • Live from the ARF…The ABCs of Programmatic Ad buying…why MARKETERS should care

    Joel Rubinson
    9 Jun 2014 | 10:24 am
    This is the first of a two part blog series…the next blog will be…why RESEARCHERS should care. Ted McConnell is an amazing agent of change, having led digital advertising innovation for Procter and Gamble before becoming a consultant and the lead subject matter expert on digital for the ARF. He recently authored the book “The Programmatic Primer” for WARC, the Worldwide Advertising Research Council. The ARF has rightfully placed emphasis on programmatic buying this year at their Audience Measurement conference. Ted’s ideas on programmatic buying are exciting to me as they are the…
  • The biggest problem with the marketing funnel is that it leads to the media funnel

    Joel Rubinson
    27 May 2014 | 4:20 am
    Yes, the purchase funnel as a linear model in a non-linear world, is a big problem. My own shopper research done in partnership with InsightsNow on behalf of AOL proves that a high percent of brand consideration now forms as people are doing their pre-shopping research or right at the point of purchase. McKinsey found the same thing. However, the BIGGEST problem with the marketing funnel is that it leads to the media funnel.  Because we think awareness comes first, then consideration then finally purchase, we move from big to small, from reach to targeted advertising, from attitudes to…
  • If we can Moneyball baseball, why not marketing and marketing research?

    Joel Rubinson
    30 Apr 2014 | 8:34 am
    Moneyball is the story of how the Oakland A’s competed effectively with large market baseball teams despite having less than half of the budget for player salaries. That is just the plot.The moral of the story has to do with organizational blindspots that come about from the way things are always done and how evidence based on objective statistical analysis can create a whole new picture of how to achieve success. The branch of applied statistics in baseball analysis is called Sabermetrics. I want to pay this off to changes that are needed in marketing and marketing research, but first a…
  • What can big data tell us that we do not already know?

    Joel Rubinson
    22 Apr 2014 | 5:38 am
    Often this question is a snicker by marketers, supported by the trade press who seems to love reporting on CMO surveys that find big data falling short. Yet, without big data, there would be no Facebook, no Google, no Amazon recommendation engines, no behavioral targeting of digital advertising, no Billy Beane revolutionizing baseball player selection via Moneyball. So given the impressive impact on media businesses enabled by big data, I prefer to interpret this question as a call to action…what can big data tell us that we do not already now?  How can we not know the answer to this…
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    Abacus Insider

  • Research Note: Did Undecided Voters Give the Liberals Their Majority?

    David Coletto
    21 Jul 2014 | 5:51 am
    For many, the Ontario majority Liberal win on June 12 was a surprise.  Our own polling showed the Liberals ahead among eligible voters for most of the campaign, but tied with the PCs among likely voters in our final release.  As Eric Grenier at threehundredeight.com has shown, the eligible voter estimates from polls were better at forecasting the result than any of the pollsters’ attempts to identify who was most likely to vote. However, except for the automated telephone or IVR polls conducted during the election(although these polls underestimated the NDP’s vote), no other…
  • Federal Politics: Liberals lead Tories by 3

    David Coletto
    10 Jul 2014 | 2:00 pm
    Download detailed tables A new national survey (June 25 to July 3, 2014) shows the federal Liberal Party with a 3-point lead among committed voters, at 34% followed by the Conservatives at 31% and the NDP at 23%.  Among all eligible voters 28% said they would vote Liberal, 25% Conservative, 19% NDP and 19% are undecided.  Since March, Liberal support is unchanged while the Tories are up three and the BQ is down three. Three Way Race in BC, Liberals ahead in Quebec This survey oversampled respondents in British Columbia, Ontario and Quebec allowing us to make more confident assessments of…
  • Hill Times: Ontario polls show how it should be done

    David Coletto
    3 Jul 2014 | 1:33 am
    The polls were not exactly the miss they have been made out to be. What’s more, some polls provided good examples of how to do it right. By ÉRIC GRENIER Published: Monday, 06/30/2014 12:00 am EDT The Hill Times https://www.hilltimes.com/polling-pollsters/politics/2014/06/30/ontario-polls-show-how-it-should-be-done/38960 OTTAWA—No, the provincial election results in Ontario were not to polling what the most recent provincial elections in Alberta and British Columbia were, despite the claims of some. Most polls, whether they were recording the intentions of likely or all eligible voters,…
  • Canada’s Best and Worst Provinces: 2014 edition

    Alex Monk
    27 Jun 2014 | 5:00 am
    Download detailed tables and report Alberta still reigns: viewed as best managed, lowest income taxes, and best place to open a new business Today Abacus celebrates our 3rd annual Best and Worst Provinces Survey release. Just as we did in 2013 and 2012, Abacus has measured Canadian perceptions  on a number of metrics. As we approach Canada Day, Canadians were once again asked their opinion on country’s best and worst provinces. The survey found that Alberta and British Columbia topped the list on five of the six positive attributes tested while Quebec topped the list in three of five of…
  • Battleground Ontario: Watch for regional swings tonight.

    David Coletto
    12 Jun 2014 | 9:08 am
    Today’s election is too close to call.  Our last poll had the Tories and Liberals tied at 36% among likely voters.  The seat projectors predict that unless the Tories can win much more of the popular vote, the Liberals should win a minority.  Why?  Because of how regionalized the results are and the inefficiency of the Tory vote (they run up big margins in rural seats). For those watching the election with interest tonight, one thing to look for is how well the parties do regionally.  Throughout the election we have been tracking public opinion across five regions based on postal…
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    MarketsandMarkets Blog » Telecom & IT

  • Higher Education Market Insights

    MarketsandMarkets
    25 Jul 2014 | 2:03 am
    In the past two decades, higher education has undergone a significant revolution. Technical modernization together with growth has radically altered the constitution and finance of the education systems present globally .The higher education sector is facing an ever-increasing pressure for identifying new opportunities across all the major regions. This market shift is associated with the influence of a number of external forces such as globalization and varying student expectations. Higher education institutions are continuously adopting an extensive range of models to facilitate their entry…
  • Enterprise GRC has become Crucial for Seamless Running of Businesses Across the Globe

    MarketsandMarkets
    25 Jul 2014 | 1:18 am
    With the ever-increasing business risk and exponentially increasing data breaches and compliance violations, the need for superior enterprise Governance, Risk, and Compliance (GRC) tools is imperative. Enterprise GRC has become crucial for seamless running of businesses across the globe. This is evident from the performance gains, improved compliance, reduced costs, and other benefits derived out of the GRC initiatives, and the technologies undertaken by companies worldwide. Growing complexity of risk and compliance programs may act as a restraint to the risk and compliance managers.
  • The Smart Transportation Market is Expected to Generate Huge Revenue Pockets in the Americas

    MarketsandMarkets
    25 Jul 2014 | 12:49 am
    The advancement in technologies such as big data and IOT and the emergence of analytics solutions has led to the development of real-time applications, such as smart transportation applications. In general, smart transportation is a concept of smartening processes such as ticketing, parking, passenger information system, traffic management, and integrated supervision system by means of innovative solutions and services. The objective of smart transportation is to reduce the volume of delivery vehicles and build a superior environment, while at the same time linking the modes of transport,…
  • Need for smart cities and smart city infrastructure

    MarketsandMarkets
    24 Jul 2014 | 1:10 am
    The world population continues to grow at a steady pace. Experts around the globe have predicted that the world’s urban population will be doubled by 2050. This constant pressure of increasing population burden on the existing cities and the awareness regarding reduction of carbon footprint have pushed the governments around the world to provide better quality of life to the urban population. To overcome this challenge, the governments have turned toward smart cities to find new ways to handle complexity, increase efficiency, and reduce expenses. “Smart City” as a concept relates to…
  • Nanosatellite and Microsatellite Market Insights

    MarketsandMarkets
    24 Jul 2014 | 12:15 am
    Continual decreases in average satellite mass along with the increase in the capabilities of nano- and microsatellites to cater to multiple use cases is changing the space business in every possible way. The nano- and microsatellite market basically analyzes the market for satellites in 1–100 kg range, wherein the 1–10 kg satellites have been termed nanosatellites and the 11-100 kg microsatellites. These satellites are used for several applications such as communication, earth observation, remote science, scientific research, biological experiments, academic training, and reconnaissance…
 
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    Market Research Report

  • 4 Drivers for Cell Based Assay Market – An Overview

    admin
    26 Jul 2014 | 2:31 am
    Cell based assay procedure is gaining rapid demand across the medical sector. This process is defined by the analysis of live cell, which is used in various commercial and research based applications. These methods are emerging as one of the most preferred tools amongst different methods like biochemical assays and animal tests. Increased reliability and […]
  • Home Healthcare Software Market Driven by Rising Adoption

    admin
    25 Jul 2014 | 12:23 am
    Home healthcare is a supportive care, which can be availed at home. This type of care can be provided by healthcare professionals and other professional caregivers, who visit the ailing person to ensure the ADLs or (activities of daily living), are taken care of. However, introduction of healthcare software programs in the recent past has […]
  • Geomembranes Market – Mining Considered to be Largest Application

    MarketsandMarkets
    24 Jul 2014 | 6:30 am
    Geomembranes are very low permeability synthetic membranes liners that are used to control fluid or gas migration across a wide range of applications such as mining, water and waste management, and tunnel liners. The demand for geomembranes used in  tunnel liners is growing significantly in the markets of U.S. and Canada due to an increase […]
  • Pet Food Ingredients Market – North America Dominated the Global Market

    MarketsandMarkets
    24 Jul 2014 | 12:20 am
    North America has been a cradle of innovations with regard to the pet food ingredients market. This offers first-mover advantage to various pet food ingredient manufacturers. The trend of utilizing highly sophisticated methods to reduce resource costs has led to increasing production of pet foods. The Indian and Chinese markets for pet food ingredients are […]
  • The Advent of eCOAs/ePROs to Change the Future of Clinical Trial

    admin
    23 Jul 2014 | 2:31 am
    ‘Data’ is the most important output from the clinical trial. The efficacy and efficiency in data management paves the way for successful completion of a given clinical study with considerable savings in terms of time and money. Clinical outcome assessments (COAs) measure the status of patient’s health condition and share the information with the clinician. […]
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    Market Oasis

  • Seminarios en línea en Español Acerca de la Ley de Atención a la Salud para Pequeñas Empresas con Empleados

    kevinanchi
    25 Jul 2014 | 4:38 pm
    By Meredith K. Olafson La Agencia Federal para el Desarrollo de la Pequeña Empresa (SBA por sus siglas en inglés), el Departamento de Salud y Servicios Sociales (HHS por sus siglas en inglés), y la organización Small Business Majority ofrecerán una serie de seminarios en línea en español acerca de la Ley del Cuidado de la Salud para propietarios de pequeños negocios. Empleadores de habla hispana podrán “reunirse” con representantes de la SBA, HHS y Small Business Majority cada otro martes durante el verano y el otoño para beneficiarse de los seminarios en línea en…
  • UK voting intentions

    kevinanchi
    24 Jul 2014 | 7:00 am
    By Michelle Harrison The voting intention poll from Kantar company, TNS UK, for July 2014 shows that over the last month the situation has remained largely steady. Support for the Labour Party has moved up one point to 36% whilst support for the Conservatives is unchanged at 29%. The level of support for … …read more Read more here: UK voting intentions      The post UK voting intentions appeared first on Market Oasis.
  • White House Rural Council Announces $10 Billion Private Investment Fund to Finance Job-Creating Infrastructure Projects in Rural America

    kevinanchi
    23 Jul 2014 | 10:00 pm
    WASHINGTON, July 24, 2014 – The White House Rural Council today announced the creation of the new U.S. Rural Infrastructure Opportunity Fund through which private entities can invest in job-creating rural infrastructure projects across the country. An initial $10 billion has been committed to the fund with greater investment expected to follow. …read more Read more here: White House Rural Council Announces $10 Billion Private Investment Fund to Finance Job-Creating Infrastructure Projects in Rural America      The post White House Rural Council Announces $10…
  • Brad test

    kevinanchi
    23 Jul 2014 | 8:02 am
    By bradley.cross Brad test …read more Read more here: Brad test      The post Brad test appeared first on Market Oasis.
  • USDA Selects 36 Energy Facilities to Accept Biomass Deliveries

    kevinanchi
    22 Jul 2014 | 10:00 pm
    WASHINGTON, July 23, 2014 — Agriculture Secretary Tom Vilsack today announced that the U.S. Department of Agriculture (USDA) has selected 36 energy facilities in 14 states to accept biomass deliveries supported by the Biomass Crop Assistance Program (BCAP), which was authorized by the 2014 Farm Bill. Biomass owners who supply these facilities may qualify for BCAP delivery assistance starting July 28, 2014. …read more Read more here: USDA Selects 36 Energy Facilities to Accept Biomass Deliveries      The post USDA Selects 36 Energy Facilities to Accept Biomass…
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    India Market Research Reports

  • India micro irrigation system market potential and Trends

    kenresearchnews
    24 Jul 2014 | 3:38 am
    India Micro Irrigation System Market Outlook to 2018 provides a comprehensive analysis of the market size of the Micro Irrigation System Industry in India by revenue and area coverage. Industry has been segmented on the basis of types of micro irrigation system (drip and sprinkler irrigation system), by states, by crop types, by type of drip and sprinkler equipments, by applications of micro irrigation system and by organizational structure of the industry. The report also entails the market share and company profiles of the major players in the India Micro Irrigation System Industry. An…
  • India Micro Irrigation System Market Outlook to 2018 - Increasing Government Support and Farmer Awareness to Stimulate the Growth

    kenresearchnews
    24 Jul 2014 | 2:59 am
    India Micro Irrigation System Market Outlook to 2018 – Increasing Government Support and Farmer Awareness to Stimulate the GrowthIndia Micro Irrigation System Market Research Report  provides a comprehensive analysis of the market size of the Micro Irrigation System Industry in India by revenue and area coverage. Industry has been segmented on the basis of types of micro irrigation system (drip and sprinkler irrigation system), by states, by crop types, by type of drip and sprinkler equipments, by applications of micro…View On WordPress
  • Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth

    kenresearchnews
    22 Jul 2014 | 11:54 pm
    Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future GrowthEurope Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth provides a comprehensive analysis of the athletic apparel and footwear market in Europe. The report covers various aspects such as market size of athletic apparel and footwear, market segmentation on the basis of geography by Western and Eastern Europe, by demand from men, women and…View On WordPress
  • Europe Athletic Apparel and Footwear Industry Trends

    kenresearchnews
    22 Jul 2014 | 11:43 pm
    Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth provides a comprehensive analysis of the athletic apparel and footwear market in Europe. The report covers various aspects such as market size of athletic apparel and footwear, market segmentation on the basis of geography by Western and Eastern Europe, by demand from men, women and children and by types of athletic wear product categories including knitted and crochet, non-knitted and non-crotchet athletic wear and athletic footwear categories. The report also entails recent trends…
  • Global Enhanced Oil Recovery Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth

    kenresearchnews
    22 Jul 2014 | 10:21 pm
    Global Enhanced Oil Recovery Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry GrowthGlobal EOR Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth provides a comprehensive analysis of the EOR industry in the world covering various aspects such as market size on the basis of EOR Market Value, Oil Production from EOR and Oil Volume Potential for EOR, market segmentation by oil volume potential by regions, expected trends in the future…View On WordPress
 
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    Business Industry Research

  • Inflammatory Bowel Disease Market: Industry Size and Analysis 2019

    businessresearch
    22 Jul 2014 | 5:39 am
    Inflammatory bowel disease (IBD) is an immune-mediated disease in which the body’s own immune system attacks the parts of the digestive system of the human body. Such disease involves inflammation of lower gastrointestinal tract and causes irreversible damage to the bowel. Ulcerative colitis and Crohn’s disease are the two major forms of IBD; both having distinct pathologic and clinical characteristics. IBD is a difficult to manage medical condition with a higher morbidity rate and thus its diagnosis and management is of utmost importance. Browse Full Report with TOC:…
  • Global Legal Process Outsourcing (LPO) Market Analysis 2019

    businessresearch
    15 Jul 2014 | 12:21 am
    In the recent years, consumers have been pushing the downward trend in pricing and this has made corporations struggle for their survival. A growing concern of corporations in this era is increasing legal costs and the efforts to contain this cost have brought about the concept of legal process outsourcing (LPO). Favorable government policies are one of the key factors driving the growth of LPO. Further, the rising awareness among general counsels and general public is aiding in the growth of this market. Moreover, increasing technology applications such as offering highly secure enterprise…
  • 4K Display Resolution Market – Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2014 – 2020

    businessresearch
    8 Jul 2014 | 11:48 pm
    4K refers to 4,000 pixels in various digital horizontal resolution formats which are mainly used for shooting motion pictures. The augmented pixel size helps to improve the picture clarity and provide user with an outstanding viewing experience. 4K products find their application in several fields such as consumer electronics, business and education, aerospace and defense, entertainment, retail and advertisement etc. At present, cinematographers have also started taking interest in capturing high resolution images which is expected to drive the 4K display resolution market over the forecast…
  • Global Research on Medical Image Processing Market – Industry Analysis 2014-2020

    businessresearch
    7 Jul 2014 | 10:50 pm
    Medical imaging refers to the visualization of the body parts, organs, tissues or cells for clinical diagnosis, disease monitoring and treatment. The imaging techniques used in medical devices include variety of modern equipments in the field of optical imaging, nuclear imaging, radiology and other image-guided intervention. The radiological method renders anatomical and physiological of the human body at a very high spatial and temporal resolution. The radiology discipline covers methods such as ultrasound, CT scan, X-ray, MRI and other similar devices. Whereas, the optical imaging…
  • UV Adhesives Market – Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2014 – 2020

    businessresearch
    3 Jul 2014 | 12:03 am
    UV adhesives are adhesives cured or dried with high-intensity ultraviolet light. UV adhesives offer properties such as scratch resistance, solvent resistance and superior bonding. UV adhesives have lower rejection rates and higher production speeds as compared to other techniques. Based on the product types the UV adhesives market can be classified as, UV epoxy, UV acrylic, UV silicone, UV anaerobic and UV cyanoacrylate among others. UV adhesives offer various advantages such as cold curing systems, high speed curing, solvent free adhesives, transparency and single component adhesives. UV…
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    Market Research Report

  • 4 Drivers for Cell Based Assay Market – An Overview

    admin
    26 Jul 2014 | 2:31 am
    Cell based assay procedure is gaining rapid demand across the medical sector. This process is defined by the analysis of live cell, which is used in various commercial and research based... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Home Healthcare Software Market Driven by Rising Adoption

    admin
    25 Jul 2014 | 12:23 am
    Home healthcare is a supportive care, which can be availed at home. This type of care can be provided by healthcare professionals and other professional caregivers, who visit the ailing person to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Geomembranes Market – Mining Considered to be Largest Application

    MarketsandMarkets
    24 Jul 2014 | 6:30 am
    Geomembranes are very low permeability synthetic membranes liners that are used to control fluid or gas migration across a wide range of applications such as mining, water and waste management, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Pet Food Ingredients Market – North America Dominated the Global Market

    MarketsandMarkets
    24 Jul 2014 | 12:20 am
    North America has been a cradle of innovations with regard to the pet food ingredients market. This offers first-mover advantage to various pet food ingredient manufacturers. The trend of utilizing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Advent of eCOAs/ePROs to Change the Future of Clinical Trial

    admin
    23 Jul 2014 | 2:31 am
    ‘Data’ is the most important output from the clinical trial. The efficacy and efficiency in data management paves the way for successful completion of a given clinical study with considerable savings... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Latest Publisher Reports

  • Global and China Sulphur Coated Urea Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Sulfur Coated Urea basic information included Sulfur Coated Urea definition classification application industry chain structure industry overview; Sulfur Coated Urea production and sales by manufacturers by technology by regions or countries, and also introduced global key manufacturers manufacturing bases and capacity distribution, Sulfur Coated Urea product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Sulfur Coated Urea capacity production cost price profit production value gross margin etc…
  • Global and China Spray Polyurea Elastomer(SPUA) Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Spray Polyurea Elastomer(SPUA) basic information included definition classification application industry chain structure industry overview; international market analysis, Global and China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Spray Polyurea Elastomer(SPUA) Industry policy and plan, Spray Polyurea Elastomer(SPUA) product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Spray Polyurea Elastomer(SPUA) capacity production cost price profit…
  • Global and China Aspherical Lense Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Aspherical Lense basic information included Aspherical Lense definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Aspherical Lense industry policy and plan, Aspherical Lense product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Aspherical Lense capacity production cost price profit production value gross margin etc information, and Global and China…
  • Global and China Sialic Acid Industry 2014 Deep Research Report

    admin
    14 Jul 2014 | 11:00 pm
    The report firstly introduced Sialic Acid basic information included Sialic Acid definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Sialic Acid industry policy and plan, Sialic Acid product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Sialic Acid capacity production cost price profit production value gross margin etc information, and Global and China Sialic Acid capacity…
  • Global and China Benzoyl Peroxide Industry 2014 Deep Research Report

    admin
    14 Jul 2014 | 11:00 pm
    The report firstly introduced Benzoyl Peroxide basic information included Benzoyl Peroxide definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Benzoyl Peroxide industry policy and plan, Benzoyl Peroxide product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Benzoyl Peroxide capacity production cost price profit production value gross margin etc information, and Global and China…
 
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    Latest Publisher Reports

  • Global Molecular Diagnostics Market Report: 2014 Edition

    admin
    21 Jul 2014 | 11:00 pm
    Over the years, medical science has made unprecedented progress in almost every sphere of human anatomy. In the pursuit, pathological sciences, in particular, have brought forth advancements that rendered the possibility of deploying certain tests that are performed on patient samples, including blood and tissues, in order to detect the presence of concerning physiological/pathological state, or concerning congenital abnormality. Essentially, In-vitro Diagnostics (IVD) have earned the title of ‘silent champion’ of the healthcare industry since this segment influences more than…
  • Global Adhesives & Sealants Market Report: 2014 Edition

    admin
    17 Jul 2014 | 11:00 pm
    Adhesive is a broad term as it incorporates various materials like cement, glue, mucilage, and paste among others. Adhesives majorly comprise of polymers, which harden either in a physical manner or as a result of a chemical reaction, and are generally classified on the basis of their curing, or bonding, mechanism. On the other hand, sealant is a soft, pliable material that changes state to become solid after application, and is chiefly employed for the prevention of air, noise, dust, fire, smoke, and liquid penetration, where structural strength is not required. Sealants fall between the…
  • Global ATM Market Report: 2014 Edition

    admin
    16 Jul 2014 | 11:00 pm
    A decade before ATM machine was a mere cash dispenser but today ATMs have become the statement of technological advancements of the financial institutions. The ATM has evolved through the years into a strong business advantage for banks and allowed financial institutions to provide their customers with a convenient way, round the clock, to carry out varying transactions including withdrawal of funds, account deposits, and balance updates. The most recent additions include bill payment, travel booking, and mobile ATMs. Although ATM machines are convenient to use, there are disadvantages…
  • Global Wheel Loader Market Report: 2014 Edition

    admin
    10 Jul 2014 | 11:00 pm
    Wheel loaders are one of the major segments of construction equipment industry. These are used extensively in numerous fields ranging from building structures to mining and farming. It can perform four general tasks: scooping, digging, dumping and carrying. Loaders are used mainly for loading materials into trucks, laying pipe, clearing rubble, and digging. There are various makes and models of wheel loaders, which can be categorized into heavy wheel loader and the light wheel loader. The growth of the global wheel loader market has witnessed a significant incline in 2013 after plunging in…
  • Global Blood Plasma Market Report: 2014 Edition

    admin
    6 Jul 2014 | 11:00 pm
    Plasma is a composite mixture of more than 700 proteins and other substances which are vital for the smooth functioning of the human body. Plasma is the liquid component of blood, constituting around 50% of the total blood volume. Plasma in itself is approximately 90% water, with the remaining 10% comprising of proteins, minerals, clotting factors, hormones and immunoglobulin which are used for their therapeutic values.   With the swift changes and advancement in biomedical/healthcare technology, the healthcare/pharmaceutical/therapeutic industry is becoming ever more competitive. Also,…
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    Latest Publisher Reports

  • China Heavy Truck Industry Report, 2014-2017

    admin
    27 Jul 2014 | 11:00 pm
    In the heavy truck industry, the demand mainly comes from infrastructure construction and transportation, and sales volume is to a large extent influenced by macroeconomy and industrial policies. After the downturn in 2011-2012, China heavy truck industry resumed growth in 2013 thanks to logistics demand and national IV emission standards, with the sales volume increasing by 138,100 or 21.71% year on year to 774,100. From January to May of 2014, the cumulative sales volume of heavy trucks hit 365,200, up 11.48% year on year. This report mainly involves complete heavy truck, incomplete heavy…
  • China Automotive Instrument Panel Industry Report, 2014-2017

    admin
    23 Jul 2014 | 11:00 pm
    As an exceedingly important functional part of automotive interiors, instrument panel not only requires being installed with such devices to display information about a vehicle as meter, display screen, acoustic system, air-conditioning system, but needs to be equipped with defrost system, air outlet, glovebox, cup holder, ashtray, airbag, etc. Driven by the substantial rise in China’s automobile output, the Chinese instrument panel market volume climbed 14.7% YoY to 23.32 million units in 2013, with the growth rate up 9.3 percentage points from 2013. The market demand for instrument…
  • China Hemodialysis Equipment Import and Export Report, 2013-2016

    admin
    23 Jul 2014 | 11:00 pm
    Hemodialysis equipment is the most widely used treatment apparatus in blood purification, primarily targeting patients with acute or chronic renal failure.   The Chinese hemodialysis equipment market shows a high concentration, mainly occupied by European, American and Japanese enterprises. In 2013, the import independent rate was around 70%. Imports: Along with the growing demand for hemodialysis equipment in China, its import value also rose fast at a CAGR of 20% in 2009-2013. Germany, Sweden and Japan as the main sources made up about 97% of China’s total import value of…
  • Global and China Fiber Optic Sensor Industry Report, 2013-2018

    admin
    21 Jul 2014 | 11:00 pm
    Optical fiber sensor (OFS) is a new type of sensor with light wave as a carrier and optical fiber as a medium, possessing high sensitivity, interference immunity, anti-corrosion, high-pressure resistance and other merits, thus being widely used in national defense, petrochemical, electric power, infrastructure, medical, etc.. At present, all countries in the world are energetically carrying out the R&D and application of optical fiber sensing technology, among them, the United States due to the earliest start leads the world in technology and scale. In 2013, global optical fiber sensor…
  • Global and China Automotive Seat Motor Industry Report, 2013-2014

    admin
    21 Jul 2014 | 11:00 pm
    Passenger vehicle seat motors account for above 95% of the entire automotive seat motor market. Only mid-range and upscale passenger vehicles were equipped with seat motors before 2010, but, with intensified configuration competition among vehicle manufacturers and users’ growing appetite for comfort, the installation rate of automotive seat motor has been gradually increasing in recent years. Japanese and German companies play a leading role in automotive seat motor market globally, with the former ranking first with over 40% market share. The world’s eight major automotive seat…
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    Latest Publisher Reports

  • Critical Care Therapeutics in Major Developed Markets to 2020 - New and Late-Stage Four-Factor PCCs and Recombinant Products to Drive Market

    admin
    10 Jul 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: “Critical Care Therapeutics in Major Developed Markets to 2020 - New and Late-Stage Four-Factor PCCs and Recombinant Products to Drive Market”, which provides in-depth analysis of the critical care market in the US, UK, France, Germany, Italy, Spain, Japan and Canada. The report provides an estimation of market size for 2013, along with market forecasts to 2020. It covers critical care indications that are being treated using the five major plasma-derived products of albumin, anti-thrombin…
  • Market Snapshot: Transcatheter Heart Valves 2007 to 2020 - Americas

    admin
    10 Jul 2014 | 11:00 pm
    GBI Research’s report: “Transcatheter Heart Valves 2007 to 2020 – Americas” provides quantitative analysis of the transcatheter heart valves market in Americas. The analysis includes market size data by revenue and volume over the 2007–2020 period and key company share data by revenue in 2013 for the following countries: US, Canada, Brazil and Mexico. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the…
  • Market Snapshot: Mammography Systems 2006 to 2020 - Europe (Germany, UK, France, Italy, Spain)

    admin
    6 Jul 2014 | 11:00 pm
    GBI Research’s report, “Market Snapshot: Mammography Systems 2006 to 2020 - Europe (Germany, UK, France, Italy, Spain)” provides quantitative analysis of the two mammography systems market segments: full field mammography systems and film-screen mammography systems. The analysis includes market size data by revenue and volume over the 2006–2020 period for the following countries: Germany, UK, France, Italy and Spain. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of…
  • Market Snapshot: Glucose Monitoring Devices 2006 to 2020 - Benelux and Scandinavia (Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway)

    admin
    15 Jun 2014 | 11:00 pm
    Market Snapshot: Glucose Monitoring Devices 2006 to 2020 Benelux and Scandinavia (Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway)” provides quantitative analysis of the two glucose monitoring devices market segments: blood glucose meters and blood glucose test strips. The analysis includes market size data by revenue and volume over the 2006–2020 period and key company share data by revenue and volume in 2013 for the following countries: are Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway. It uses data and information sourced from proprietary databases,…
  • Market Snapshot: Mammography Systems 2006 to 2020 - Asia-Pacific

    admin
    14 Jun 2014 | 11:00 pm
    Mammography Systems 2006 to 2020 – Asia-Pacific provides quantitative analysis of the two mammography systems market segments: full field mammography systems and film-screen mammography systems. The analysis includes market size data by revenue and volume over the 2006–2020 period for the following countries: China, Japan, South Korea, Australia and India. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the two mammography…
 
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  • Internet of Things Leaders: ARM

    admin
    23 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things Leaders: TE Connectivity

    admin
    23 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things Leaders: Freescale Semiconductor

    admin
    21 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things (IoT) Leaders: Broadcom

    admin
    21 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Smart Home, Building City Machine-to-Machine (M2M) Applications

    admin
    20 Jul 2014 | 11:00 pm
    Machine-to-Machine (M2M) communications growth is expected to accelerate, particularly in certain industry verticals, and especially due to the anticipated Internet of Things (IoT) ecosystem. One of the key areas of growth for M2M and IoT falls within the area of smart homes, smart buildings including offices and industrial, and smart cities. One of the original definitions of a “smart home” is a residence that has highly advanced automatic systems for lighting, temperature control, multi-media, security, window and door operations, and many other functions. With the expansion of…
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    Latest Publisher Reports

  • Future of the Myanmarese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    23 Jul 2014 | 11:00 pm
    The Future of the Myanmarese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Myanmarese defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The Myanmarese defense market, estimated to value US$2.36 billion in 2014, is expected to grow at a CAGR of 1.54% during the forecast period to value US$2.47 billion in 2019 The country's…
  • Future of the Vietnamese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    22 Jul 2014 | 11:00 pm
    The Future of the Vietnamese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Vietnamese defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies and key news. Key Findings The Vietnamese defense expenditure recorded a CAGR of 14.36% between 2010 and 2014, and valued US$4.3 billion in 2014. The country's total defense expenditure during the forecast period is…
  • Future of the Sri Lankan Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    16 Jul 2014 | 11:00 pm
    The Future of the Sri Lankan Defense Industry Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Sri Lankan defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The Sri Lankan defense industry, valued at US$1.8 billion in 2014, is anticipated to record a CAGR of 8.06% over the forecast period, to reach US$2.6 billion by 2019 An increased threat of…
  • Future of the Austrian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    13 Jul 2014 | 11:00 pm
    The Future of the Austrian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Austria defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Over the review period, Austrian defense expenditure registered a growth rate of -0.64%, to reach US$2.75 billion in 2014, from US$2.82 billion in 2010 Austria’s military…
  • The Global Maritime and Border Security Market 2014-2024 - Competitive Landscape and Strategic Insights: Market Profile

    admin
    13 Jul 2014 | 11:00 pm
    Synopsis This report shows the leading Maritime and Border Security market segments in various regions across the world. Details of top companies active across the global Maritime and Border Security market are provided, together with market size and forecast 2014-2024 for the main players across those areas. Summary The report provides a detailed analysis of the competitive landscape of the Maritime and Border Security market. It provides an overview of key Maritime and Border Security companies catering to the Maritime and Border Security sector, together with insights such as key…
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    Bharat Book Bureau

  • Home Appliances Industry to witness healthy CAGR by 2018

    Bharat Book Bureau
    25 Jul 2014 | 1:54 am
    Rising Household Disposable Income resulting in profits Household appliances can be segmented into electronic as well as mechanical devices which are useful in handling household functions. Technically, they are further sectioned into three subcategories-White goods or Major appliances, Brown goods or Small appliances and Shiny goods or Consumer appliances. With the developments of technology and […]
  • B2C Ecommerce Global Sales to touch $1,500 trillion in 2014

    Bharat Book Bureau
    23 Jul 2014 | 3:22 am
    The sector’s grown more than 20% for an annum E-marketers around the global have some real good news coming this year as their looks jam packed with business activities. The B2C (Business to Consumer) segment of the e-commerce trade is looking upward as heavy growth rates are expected in the industry. Since the evolution of […]
  • Dental Implant Industry Growing in Asia and Beyond

    Bharat Book Bureau
    21 Jul 2014 | 2:50 am
    India and China hold major markets for dental care industry Dental care is an integral part of health care. Most people do not pay the required attention to their oral health and face problems like tooth ache, gums ache/bleeding and breathe odor problems. All this result in a profit making dental industry that is doing […]
  • Indian Media and Entertainment Industry to boom to INR 1,786 bn by 2018

    Bharat Book Bureau
    18 Jul 2014 | 12:25 am
    The sector grew at a CAGR of 11.8% in 2013 India is a country of different cultures; it is amongst the countable nations that houses people coming from various backgrounds, separate castes, religions and creeds. They yet live together in peace and harmony. The country for this specialty is also termed as the world’s largest […]
  • Paper Industry-forecast 2014-2018

    Bharat Book Bureau
    16 Jul 2014 | 3:19 am
    Bailing out a stable performance First the world economy strike down, then the slow speed recovery, lowered customer demand and tough competition from electronic mediums along with increasing prices of energy required. Problems are plenty but the paper industry stands upright with impressive sustaining power. The entire 2013, one can say the paper industry has […]
 
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    blog.researchonglobalmarkets.com

  • Is organic food really safe?

    Research on Global Markets
    24 Jul 2014 | 10:33 pm
    Over the past decade, the world has gradually witnessed a shift towards resorting to more organic food than ever before. The general consensus seems to be that organic food products are somehow better safer and worth the money than non-organic products. But does this really hold true? According to research conducted by scientists at Stanford, the market for organics in the United States was worth USD 3.7 billion in 1997 and by 2010, it had reached USD 26.7 billion. Despite these astounding figures of growth in the market, recent research has found that organically produced food is indeed not…
  • Energy crunch driving investments in renewable energy

    Research on Global Markets
    21 Jul 2014 | 11:19 pm
    Increasing demand for power threatens growth across industry sectors. Growing population and rapid development of the emerging markets have amplified the need for energy. Various trends are affecting the global energy industry, including the fact that 80% of primary energy is currently supplied from oil, gas and coal. But various environmental and cost advantages and availability are pushing industry sectors toward adopting gas as the fuel of 21st century. Gas has always been different from oil in several ways. Moreover, gas is better distributed globally, and as per the global LPG market,…
  • Pizza industry grows on back of customization and convenience

    Research on Global Markets
    21 Jul 2014 | 3:42 am
    Pizza has always been enjoyed by consumers the world over, mainly because of its appeal and the ease with which it can be adapted to local tastes. Buoyed by the increased preference for food that is both convenient and affordable, the pizza industry in UK has expanded rapidly over the last few years. Despite the fall in real wages that compromised the consumer’s spending capacity to a great extent, people opted for these take-away eating options as a way of reducing their expenditure. The growth of the pizza market in UK was fuelled by the long working hours and rise of the Internet. The…
  • Global insulation market to touch USD 56.68 billion by 2018

    Research on Global Markets
    18 Jul 2014 | 8:02 am
    Demand for insulation in residential and commercial buildings is on the rise, as governments are adopting new regulations around the same in an effort to reduce energy consumption. With increased industrial activities and building constructions in developed countries, the global insulation market is estimated to grow at a CAGR of 8.17% from 2013 to 2018 and is forecasted to reach USD 56.68 billion by 2018. Furthermore, with increasing rural to urban migration encouraging residential construction growth in Central and South America, Asia-Pacific, and Africa, the overall market is expected to…
  • Global market for anti-aging products to be worth USD 191.7 billion by 2019, focus on green products

    Research on Global Markets
    16 Jul 2014 | 10:18 pm
    Women around the world are increasingly feeling the need to continue looking young even as they age. The popularity of anti-aging products, consequently, is on the rise. The global anti-aging products market is slated to grow at a compounded annual growth rate of about 6.77% between 2013 and 2018, industry data suggests. The market would grow to become a USD 191.7-billion behemoth by 2019, its worth up significantly from USD 122.3 billion in 2013. The growth would cover all the three segments of the market: hair-care, cosmeceuticals and skincare. Anti-aging products made using natural and…
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    Market Research Blog

  • 5 Tips for More Efficient Profound Usage

    24 Jul 2014 | 6:00 am
    The term “life hacking” has been around for a while now. For the uninitiated this refers to any trick, shortcut, skill or novelty that increases productivity and efficiency in all walks of life. In 2014, as time continues to remain such a precious commodity, any way of reducing time spent on tasks is very much welcomed. From making a natural alternative to fabric conditioner using salt to editing Google docs, there is a hack available. As the time and pressure for results is paramount to any business, and I am sure that demand will only increase in the coming years, finding…
  • Top Trends in the Transportation & Automotive Industry

    23 Jul 2014 | 6:00 am
    Technology continually serves as the underlying factor in the changes that occur in different industries. For the transportation and automotive industry, technology has continued to push innovations in efficiency, lightweight materials, connectivity, and energy. Companies within the industry notice trends resulting from these improvements for future automotive developments. The North American automotive industry is not only the biggest market, but it is also the technological leader across the globe with some of the biggest names in the industry. With the market recovering since the…
  • How to Use Market Research to Pivot Your Business

    22 Jul 2014 | 6:00 am
    Developing a new business idea, and then turning that idea into a reality, is one of the most exciting events in an entrepreneur’s career. However, starting a new business venture can be extremely difficult, even when it might be something you are knowledgeable and passionate about. When a company struggles with any one aspect of the business, recognizing the need for a change of direction can be referred to as pivoting. Failing to have an accurate understanding of the market for your product can lead to problems that cannot be fixed easily.  Pivoting for a company can be a…
  • Why Academic Institutions Need Market Research

    17 Jul 2014 | 6:00 am
    Market research serves as a helpful tool and an integral part of education in academic institutions. Whether at a large public university or a small private college, all institutions of higher education use research products in a variety of ways. To understand how your institution can best utilize market research, you should analyze who will require access and how they will be using market research, as well as consider the benefits of using a syndicated market research solution. In this blog post, we'll share some of our insights into the benefits and best uses of market research by colleges…
  • Energy Trends Point Toward Smart Grid Innovation

    16 Jul 2014 | 6:00 am
    Since the world first started integrating electricity into everyday life, electricity and power has been based around “the grid.” The grid is the system that creates, transforms, delivers and even stores all of the electricity and power that we use, while also transferring power from suppliers to consumers.  Including wires, switches, transformers, substations, meters, gages and more, the grid’s infrastructure is vast and broad (the size of the entire continent), yet also intricate and detailed (each individual consumer is connected). It powers everything in our…
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    Electronics.ca Publications

  • Microcontrollers, DSP & IP-Core Chip Market

    Electronics.ca Publications
    24 Jul 2014 | 1:51 pm
    According to a new market research report “Microcontrollers, DSP, & IP-Core Chip Market by Type, Application (Automotive & Transportation, Consumer Electronics, Industrial, Communications, Security, Medical & Healthcare) and Geography (North America, South America, Europe, APAC, & ROW) – Analysis & Forecast to 2014 – 2020″, the Microcontrollers, DSP, & IP-Core Chip Market is expected to reach $41.69 Billion by 2020, growing at a CAGR of 6.96% from 2014 to 2020. Technological advancement in the automobile sector has given rise to the…
  • Distributed Fiber Optic Sensor Market

    Electronics.ca Publications
    23 Jul 2014 | 10:27 am
    The distributed fiber optic sensor market stood at $585 million in 2013. The market is projected to be $1.458 billion in 2018 with 70% associated with the oil and gas segments, according to a recent market survey report conducted by the Photonic Sensor Consortium. The Photonics Sensor Consortium in conjunction with Light Wave Venture was started in 2003 as an independent organization to assist in the market development and commercialization of photonic sensor technology. The primary focus has been on distributed fiber optic sensors. Over the last 11years, the Consortium has tracked the market…
  • OLED Displays and Lighting Market

    Electronics.ca Publications
    16 Jul 2014 | 11:58 am
    Improvements in production yields of AMOLED mobile phone panels are closing the manufacturing cost gap between AMOLED and TFT LCD smartphone displays. According to OLED Technology Report, manufacturing costs for AMOLED panels are currently 10-20% higher than for TFT LCD displays; however, manufacturing costs for AMOLED mobile phone displays are expected fall below costs for LCD mobile phone displays within two years due to rapid improvement in AMOLED panel production yields. Early on, AMOLED panels were expected to cost less than LCD panels, because they do not require backlighting.
  • 32KHz and Real Time Clocks

    Electronics.ca Publications
    16 Jul 2014 | 11:25 am
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new market research report entitled “32 KHz and Real Time Clocks” focused in semiconductor timing: 32 KHz and Real Time Clocks (RTC’s). This second in a series of CS &A LLC research studies provides a deep dive into both 32 KHz references and Real Time Clocks (RTC’s).  Last year we offered the first in the series; Semiconductor Timing Opportunities in Communications Infrastructure and Back Haul, with this second release geared specifically toward Time of Day generation and tracking. Long a semiconductor…
  • Connector Industry Report

    Electronics.ca Publications
    16 Jul 2014 | 10:48 am
    2014 Connector Industry Forecast provides an in-depth, and detailed forecast of the worldwide connector industry. In addition to the detailed forecasts for each region of the world (North America, Europe, Japan, China, Asia Pacific, and ROW), an industry overview is included which provides current market trends, industry book-to-bill ratios, and outlook narrative.  Since 1980 the connector industry has experienced four growth business cycles, meaning consecutive years of increases in year-over-year sales. The average growth business cycle in the connector industry is five years. The longest…
 
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    Latest Market Reports

  • South Africa Power Market Outlook to 2030, Update 2014 - Market Trends, Regulations and Competitive Landscape

    admin
    31 Jul 2014 | 11:00 pm
    South Africa Power Market Outlook to 2030, Update 2014 - Market Trends, Regulations and Competitive LandscapeSummaryThis report elaborates South Africa's power market structure and provides historical and forecast numbers for generation, capacity and consumption up to 2030. Detailed analysis of South Africa power markets regulatory structure, import and export trends, competitive landscape and power projects at various stages of the supply chain is provided. The report also gives a snapshot of the power sector in South Africa on broad parameters of macroeconomics, supply security, generation…
  • China Heavy Truck Industry Report, 2014-2017

    admin
    27 Jul 2014 | 11:00 pm
    In the heavy truck industry, the demand mainly comes from infrastructure construction and transportation, and sales volume is to a large extent influenced by macroeconomy and industrial policies. After the downturn in 2011-2012, China heavy truck industry resumed growth in 2013 thanks to logistics demand and national IV emission standards, with the sales volume increasing by 138,100 or 21.71% year on year to 774,100. From January to May of 2014, the cumulative sales volume of heavy trucks hit 365,200, up 11.48% year on year. This report mainly involves complete heavy truck, incomplete heavy…
  • Reinsurance in France, Key Trends and Opportunities to 2018

    admin
    24 Jul 2014 | 11:00 pm
    Synopsis The report provides in depth market analysis, information and insights into the French reinsurance segment, including: The French reinsurance segment's growth prospects by reinsurance categories Key trends and drivers for the reinsurance segment The French reinsurance segment’s growth prospects by reinsurance ceded from direct insurance segments The competitive landscape in the French reinsurance segment Executive summary France has a large and well-developed domestic reinsurance segment with the presence of both domestic and foreign reinsurers, advanced reinsurance tools and…
  • Life Insurance in France, Key Trends and Opportunities to 2018

    admin
    24 Jul 2014 | 11:00 pm
    Synopsis The report provides in-depth market analysis, information and insights into the French life insurance segment, including: The French life insurance segment’s growth prospects by life insurance categories Key trends and drivers for the life insurance segment The various distribution channels in the French life insurance segment The detailed competitive landscape in the life insurance segment in France Detailed regulatory policies of the French insurance industry A description of the life reinsurance segment in France Porter's Five Forces analysis of the life insurance segment A…
  • Irans Mining Fiscal Regime: H1 2014

    admin
    24 Jul 2014 | 11:00 pm
    Synopsis Timetric's Iranian fiscal regime report covers the governing bodies, laws, licenses and tax-related information on 6 commodities: coal, iron ore, copper, zinc, lead and chromium. Executive summary The Ministry of Industries and Mines is the primary body for governing Iran’s mining industry and oversees the Mining Act of the Islamic Republic of Iran, which deals with all matters related to the prospecting, exploration and exploitation of minerals. Scope The report outlines Iran’s governing bodies, governing laws, licenses and key fiscal terms which includes Royalty,…
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