Market Research

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  • Klout Star Interview

    Tom H. C. Anderson - Next Gen Market Research
    Tom H C Anderson
    30 Jan 2012 | 12:38 pm
    Klout Stars series highlights top influencers and how they got to where they are today Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series. Measuring online influence arguably is an even more difficult task than understanding what people say [...]

  • The Ideal LinkedIn Profile

    Tom H. C. Anderson - Next Gen Market Research
    Tom H C Anderson
    10 Feb 2012 | 12:59 pm
    I saw an article the other day on “How to Pimp your LinkedIn Profile”. As I’m a big LinkedIn fan it made me stop and think about what the ideal amount of information on a profile is. In the past, partly for SEO, I have taken the defacto approach that more info is better. But now [...]

  • Midscale Restaurant Goers Want Speed and Value

    MediaPost | Research Brief
    10 Feb 2012 | 5:15 am
    According to a recent Mintel foodservice study, 80% of family restaurant-goers who are eating out less in general are doing so because of budgetary reasons. Due to this and other challenges, family restaurant sales are expected to decline by 7% over the next four years, says the report. The family midscale segment has been the most negatively impacted, says the report, and the next few years aren't expected to show an upward swing.

  • A Next Gen Marketing Research Entrepreneur

    Tom H. C. Anderson - Next Gen Market Research
    Tom H C Anderson
    23 Jan 2012 | 11:08 am
    Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck. Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

  • The Chicago FireStarter Venture Capital Fund

    comScore Voices
    3 Feb 2012 | 12:03 pm
    The digital revolution has touched us all, bringing extraordinary services to our finger tips and improving our lives in ways that would have been inconceivable just a short time ago. In recent years, Chicago has seen a variety of new technology companies explode onto the digital scene. While Groupon has understandably garnered a huge amount of attention on its own, there have been many other successful Chicago startups, some since acquired but many others still growing rapidly and independently in a variety of fascinating digital sectors. Every week, it seems, a new digital company is born…
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    Tom H. C. Anderson - Next Gen Market Research

  • The Ideal LinkedIn Profile

    Tom H C Anderson
    10 Feb 2012 | 12:59 pm
    I saw an article the other day on “How to Pimp your LinkedIn Profile”. As I’m a big LinkedIn fan it made me stop and think about what the ideal amount of information on a profile is. In the past, partly for SEO, I have taken the defacto approach that more info is better. But now [...]

  • The Real Social Media Influencers

    Tom H C Anderson
    8 Feb 2012 | 11:05 am
    Who influences you most on Social Media? I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview. I’m thinking of folks who are really influential about social [...]

  • The Social Media Analytics Expectations Gap

    Tom H C Anderson
    7 Feb 2012 | 9:57 am
    Social Media Analytics Expert Interview Series: Part 2 of 2 Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

  • Klout Star Interview

    Tom H C Anderson
    30 Jan 2012 | 12:38 pm
    Klout Stars series highlights top influencers and how they got to where they are today Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series. Measuring online influence arguably is an even more difficult task than understanding what people say [...]

  • A Next Gen Marketing Research Entrepreneur

    Tom H C Anderson
    23 Jan 2012 | 11:08 am
    Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck. Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]
 
 
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    QuestionPro Blog

  • What Market Researchers Learn from the Honey Badger

    Ivana Taylor
    8 Feb 2012 | 7:20 am
    (ATTENTION: This honey badger video has been cleaned up for safe and clean viewing) The Badass Honey Badger has been a YouTube sensation for a while now.  It’s even gone mainstream now as a commercial.  I first heard of the honey badger video when I was having “one of those days” and a friend said to me — you need to watch the honey badger video, you’ll laugh and it will get you inspired to go out there and get the job done. It worked. So I thought I’d try to see what we can learn from the honey badger in the area of market research .  So…

  • Net Promoter Conference News Yields Exciting Partnership

    Ivana Taylor
    6 Feb 2012 | 7:05 am
    Dana Stanley, our head of marketing has been at the Net Promoter Conference in San Francisco and posted the following report (reprinted from Research Access) The big news from the opening day of the Net Promoter Conferenceyesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore. Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis. The announcement seems to have gotten significant attention so far,…

  • The ABCs of Customer Satisfaction

    Ivana Taylor
    2 Feb 2012 | 4:22 am
    The following is a reprint of an article that appeared on Research Access by Dana Stanley.  Read and ask yourself how YOU spell SATISFACTION Later this week I’ll be attending the Net Promoter Conference in San Francisco.  I’m really looking covering this event for Research Access. Customer satisfaction (or CSAT) measurement is a highly specialized, but vitally important, part of the research world. Yet I think there are many researchers and marketers who aren’t terribly familiar with the ins and outs of customer satisfaction and loyalty measurement. Here is a quick ABC guide to what…

  • How to Start a Recurring Customer Feedback Program

    Ivana Taylor
    31 Jan 2012 | 7:49 am
    Have you been considering doing some customer research and just not really known how to get started?  I mean you read about doing “customer satisfaction research” and how important it is, but they just leave it there — no one ever tells you how to actually implement a customer feedback program that actually gives YOU the information you need to run your business better, and your customers the opportunity to tell you what will make them happier and more loyal. When should I start doing research? There is no magic moment. But if you’re sitting there trying to make a…

  • How Does Export To Cloud Work?

    Ivana Taylor
    25 Jan 2012 | 5:49 am
    In order to know how Export to Cloud works, you will first need to understand what Export to Cloud is all about. It is pretty simple. It is a tool or an option that allows you to export excel reports into your DropBox and Google Docs account. The Export to Cloud can be accessed once you log into your account. From the main page, you can subsequently select Surveys Ø Reports Ø Export Data ØExport to Cloud. Here are the steps you will need to follow: Exporting your survey reports to Google Docs Step #1: Once you select Surveys, click on the Reports tag and look through the items listed at…
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    Outsell Reports

  • Five Technologies to Watch 2012-2013

    24 Jan 2012 | 6:00 pm
    This report continues our tradition of providing an annual view of the five technologies that in Outsell’s opinion most warrant the attention of information industry executives in the next 12 to 24 months. This year we also explain why a few technologies did not make our list. Not every technology important to watch is disruptive, but this year we certainly have a few that are. This report is intended to help publishing executives identify technologies that matter – ones that can enable superior products and services and serve as competitive differentiators. It is also intended to be a…

  • Information Industry Market Size & Share Rankings: Preliminary 2011 Results

    22 Jan 2012 | 6:00 pm
    This report analyzes preliminary estimates of 2011 revenue and 2010-to-2011 growth in the $462.0 billion information industry and its segments. Of 13 segments covered, two segments posted a decline in growth – Yellow Pages & Directories and News Providers & Publishers – a continued function of structural change and hiring challenges made worse by the recession. All other segments posted gains. This year we added Consumer Books and Consumer Magazines as segments of our total market coverage. The report includes: - Revenue and growth rates for the total information industry, which grew 2.9%…

  • 2012 Library Market Size, Share & Forecast

    18 Jan 2012 | 6:00 pm
    This report analyzes content spending in the $23.8 billion global library market and provides useful total available market (TAM) information for publishers and information providers who sell into this marketplace. It includes the results of our recent survey of over 445 respondents across government, public, academic, school, and corporate libraries, and covers the demand market for content across the global regions of North America, Latin America, Europe, Asia/Pacific, and Africa/Middle East. In this report, Outsell uses "library" to include traditional physical libraries as well as…

  • Getting It Right with GAFA

    10 Jan 2012 | 6:00 pm
    GAFA is a giant, though not of the fee-fi-fo-fum variety. Sometimes intentionally, sometimes not, it tramples on the businesses of almost every publisher in its quest for the golden egg-laying hens of the digital age. With a history of growth, it is well on its way to accomplishing that feat. GAFA – the digital gestalt of Google, Apple, Facebook, and Amazon – dominates the online lives of consumers and businesses. Individually, these companies have chinks in their armor and competing strengths and weaknesses. How should publishers plan to adjust to the new business environment GAGA is…

  • Information Industry Outlook 2012: Break and Reset

    21 Dec 2011 | 6:00 pm
    An annual tradition, our Outlook report provides our view of what's ahead for the information industry. Our theme for 2012 is "Break and Reset." The tumultuous economy, fast-paced change in consumer technology, uncertainty in world economics and politics, and the big behaving badly have upended business as we know it and it’s time to break, take stock, and reset. We have identified key trends and forces, companies to watch, and created our predictions about transformative and disruptive changes and what’s hot and not. This report contains: - Industry drivers and forecast data through…
 
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    comScore Voices

  • Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012

    10 Feb 2012 | 5:54 am
    comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data and covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what these trends mean for the year ahead. This report is the next generation of our former Digital Year in Review report series, which primarily focused on the past year’s events, whereas we now turn more of our attention to the implications for the year ahead and help bring the future into focus for digital marketers.

  • How the Next Generation Consumes Online Health

    9 Feb 2012 | 5:19 am
    Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily through search engines instead of card catalogs, engaging with social networks to interact with peers, and watching online video for entertainment.

  • Extreme Couponing: Searching for the Deals

    8 Feb 2012 | 8:22 am
    Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors.

  • For Whom Does Gold Glitter?

    7 Feb 2012 | 2:30 pm
    As the best performing asset classes of the past decade, silver and gold have been hot topics on the financial news scene. But how widespread is the interest in this investment choice, and what do we know about the investors who do show interest in these precious metals? To answer these questions we applied to investments the same behavioral research techniques pioneered by comScore for understanding consumer brands.

  • The Chicago FireStarter Venture Capital Fund

    3 Feb 2012 | 12:03 pm
    The digital revolution has touched us all, bringing extraordinary services to our finger tips and improving our lives in ways that would have been inconceivable just a short time ago. In recent years, Chicago has seen a variety of new technology companies explode onto the digital scene. While Groupon has understandably garnered a huge amount of attention on its own, there have been many other successful Chicago startups, some since acquired but many others still growing rapidly and independently in a variety of fascinating digital sectors. Every week, it seems, a new digital company is born…
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    MediaPost | Research Brief

  • Midscale Restaurant Goers Want Speed and Value

    10 Feb 2012 | 5:15 am
    According to a recent Mintel foodservice study, 80% of family restaurant-goers who are eating out less in general are doing so because of budgetary reasons. Due to this and other challenges, family restaurant sales are expected to decline by 7% over the next four years, says the report. The family midscale segment has been the most negatively impacted, says the report, and the next few years aren't expected to show an upward swing.

  • 4.6 Billion Dollars Saved By Consumers With Coupons

    9 Feb 2012 | 5:15 am
    According to the 2012 NCH Coupon Facts for the U.S. CPG coupon industry, $470 billion of coupon value was offered by consumer package goods (CPG) marketers to U.S. consumers last year, a 26% increase over the pre-recession period of 2007. Value-conscious shoppers responded by redeeming $4.6 billion in savings, an increase of 12.2% over the year prior, and 58.6% higher than five years ago. During 2011, 3.5 billion coupons were redeemed, up 6.1% from 2010, and 34.6% since 2007.

  • Brand Websites Create Retail Store Buyers

    8 Feb 2012 | 5:15 am
    According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the brand in retail stores. And, brand website visitors are heavier buyers within a brand's product category, spending 53% more than non-visitors on the category in retail stores.

  • Mobile & Social Media Revenue Accelerating At 30%

    7 Feb 2012 | 5:15 am
    According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2% to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.

  • Tablets Attract Magazine Readers

    6 Feb 2012 | 5:15 am
    New research from GfK MRI's iPanel, composed exclusively of Tablet and eReader owners, reveals that male Tablet owners are particularly interested in reading digital magazines and that Tablets are generating readership of back issues of publications.
 
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    A blog about the art and the science of marketing research.

  • Deals, deals and more deals

    Amy R. Mock
    10 Feb 2012 | 4:31 pm
    If you recall back in November of 2010, Groupon.com offered a 50 percent off deal for Nordstrom Rack (which was also feature by Oprah). Long before the auction time expired, not only had the offer sold out, but the incoming traffic crashed the daily-deal site’s servers as people tried to grab the hot coupon. So, today at 1:35 pm when a LivingSocial notification hit my Inbox for a CVS deal – $20 value for $10 – I knew time was of the essences. By 2:23 pm, I was one of the 33,598 who had purchased the offer. Sure enough, less than 2 hours later the offer was sold out at 35,000…

  • The Next Fad?

    Marty Molloy
    10 Feb 2012 | 3:52 pm
    On a recent trip out shopping, my wife started to count the number of frozen yogurt storefronts that seem to be popping up in every mall and strip center in our area. We got to talking about what would be the next fad or bubble that would replace them when their time came due. Later that day we spotted something that might be strange enough to be that next fad: Cup of Corn. The idea is that you buy a cup of corn niblets, top them with flavored butters, cheese, etc. and eat it with a spoon. This is not a side dish, but the actual snack. We saw it at the higher end mall in our area and people…

  • Super Bowl Teamwork is Not Just for Football Players

    Karen Farmer
    9 Feb 2012 | 10:00 am
    This past Sunday was a pretty big commercial day (and I guess there was some football in there, too) and I noticed quite a few brands teamed up to try and catch viewers’ attention. Co-branding works a lot of times as you can tell by the popularity of Haagen-Dazs’ Bailey’s Irish Cream ice cream or Betty Crocker’s brownie mix with Hershey’s chocolate syrup. But this Super Bowl there were a few interesting combination commercials that were unexpected, which may or may not be a good thing. This year, GE worked with Budweiser to show how the turbines GE produces provide…

  • Researching a Rivalry

    Steve Kulp
    7 Feb 2012 | 1:56 pm
    When I moved to the great state of North Carolina, I learned an important lesson: Never talk about religion, politics, or college basketball in polite company. College hoops is taken seriously in these parts. This is rivalry week in the Triangle, with Duke and UNC meet for the first of two (or three) times this season on Wednesday night. One the eve of what will certainly be an epic matchup, one of the nation’s leading political polling firms, Public Policy Polling, have released their annual UNC/Duke Poll. Here are a few of the highlights: UNC is North Carolina’s most popular…

  • Cultural Titan Don Cornelius Changed the Conversation

    Allison Savicz
    2 Feb 2012 | 10:45 am
    In these times, there is always a ‘there’ there.  Instantaneous views, news, and status updates means that whether you’re in Kansas or Caracas, the disconnected can become instantaneously connected and gawk or share in the cultural, political and intellectual conversations of the moment. With the recent death of Don Cornelius, a transcendent titan of the American cultural and racial conversation depicted each Saturday on his hugely influential Soul Train syndicated program, it’s no small thing to reflect on the fact that he, unlike Jobs, Zuckerberg, or Lady Gaga, was the first, and…
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    ABIResearch

  • VOD Advertising Interoperability Takes a Step Forward

    7 Feb 2012 | 4:32 pm
    CableLabs recently completed an Ad Interoperability Event, with Canoe Ventures, BlackArrow, Avail-TVN, Harris, Nagra/OpenTV, SeaChange and This Technology participating.  Additional details are available at: http://cablelabs.com/news/pr/2012/12_pr_Adv_Ad_Interop_020612.html This event, designed to test out the SCTE 130 Ad Decision Manager (ADM) / Ad ​Decision Server (ADS) interface, will help operators to have confidence in building systems with hardware and software components from multiple vendors.  Notably absent from the event were Ericsson and Motorola, who had participated in…

  • Verizon and Coinstar join forces to launch new subscription service

    6 Feb 2012 | 9:29 pm
      Verizon and Coinstar announced a joint venture today (65% Verizon/35% Coinstar) to launch a national video service with physical and digital delivery.  While few details are currently available, it will be primarily subscription based.  We suspect the business model will mirror that which Netflix abandoned – unlimited streaming access to long-tail content with a few Redbox rentals per month.  This type of service will compete with Netflix as well as Dish/Blockbuster, Amazon Prime, etc.  We expect each partner will have the opportunity to cross-sell its products; Coinstar/Redbox will…

  • On Facebook and Mobile Advertising

    6 Feb 2012 | 8:16 am
    Facebook has a longstanding problem of making money out of it's mobile platform. It goes something like this; * Facebook is funded from advertising revenue * Targeted advertising on Facebook is very alluring and companies are happy to pay for it * Facebook has 845 million active users that advertisements can be served to * More than half (425 million to be exact) access the site via a mobile device * Facebook does not serve advertising over mobile device You can easily see how that's a huge problem for the bottom line of the company and it was made clear in the IPO announcement that Facebook…

  • Skies look clear for Aakash2

    2 Feb 2012 | 2:12 am
    ​The latest dispute between Datawind, the makers of “Aakash” and IIT Rajasthan, a premier educational institution, which was the procurement agency for “Aakash” has come to an end with the Indian government taking matters in its own hands and taking away not only procurement responsibility but also drafting of specifications from IIT and giving it to the department of IT. The procurement responsibility will now be given to public sector undertakings. The main bone of contention between the manufacturer and the institution was the tablet specification. Both the parties had not been…

  • Intel the Underdog

    1 Feb 2012 | 5:01 am
    As Intel enter the smartphone market with design wins at Motorola, Lenovo and China Unicom for x86 based applications processors they are up against the combined might of ARM licensees already entrenched in the market. Whilst Qualcomm, TI, Broadcom, Nvidia, etc. are relatively small semiconductor suppliers compared with Intel overall their combined might and solid market position make them a formidable force to be reckoned with. This battle is just one exciting development in the mobile device IC market that will make 2012 a very interesting year. More insight here ....
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    Online Market Research

  • Revisited: Additional Comments are a Survey MUST

    Sherrie Mersdorf
    9 Feb 2012 | 5:28 pm
    Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey MustHave additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any type of online survey—right? Yet, it's a frequently forgotten question. I'll admit even I forget the need for this type of question. I'm usually focused on keeping my questionnaire as short as possible by limiting my survey questions to only essential ones. Read the original post from June…

  • Getting Started with Text Analysis

    Greg Timpany
    9 Feb 2012 | 1:22 pm
    There is a blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools. Where do you start? In my experience with text analysis starting off with a word cloud can be fruitful. These charts provide a visual cue of the importance of words and phrases. The larger the typeface, the more relevant the word is to the data. By relevance I mean number of mentions. The tools on the market now will create a ranking…

  • Revisited: The 6 Steps of the Market Research Process

    Sherrie Mersdorf
    2 Feb 2012 | 2:22 pm
    A few years ago, I wrote a post titled, Market Research Process: 6 Steps to Project Success. It's one of those posts that is constantly one of the most viewed posts on the blog. Because it's one of the most popular posts of all time, I think it's time to give it a refresh. So for our first Throwback Thursday, let's look at the six steps again.   Market Research Process: 6 Steps to Project Success Identify and define the problem ...or set your goals and objectives Before you start any web survey project, you should identify the key issues you hope to be able to solve. This step should…

  • Analytics and BI are top priorities for CIOs in 2012

    Greg Timpany
    27 Jan 2012 | 12:06 pm
    According to recent research by Gartner, the top priorities for CIOs in 2012 include analytics and business intelligence. This makes perfect sense as companies realize they need to leverage their internal and external data sources to better compete in rapidly changing markets. Analytics, including the analysis of web data, have become a mainstay in both the consumer and B2B marketing environments. Most analytics operations include a forward looking component, whereas business intelligence (BI) tends to focus on a backward view be reviewing historical trends. Where does marketing research fit…

  • Data Types: Interval and Ratio Data

    Greg Timpany
    25 Jan 2012 | 9:58 am
    In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and ratio data is simple. Ratio data has a defined zero point. Income, height, weight, annual sales, market share, product defect rates, time to repurchase, unemployment rate, and crime rate are examples of ratio data. As an…
 
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Email Summit: Testing timing and format elements in follow-up email

    David Kirkpatrick
    10 Feb 2012 | 7:27 am
    Tweet Early afternoon on day 3 of MarketingSherpa Email Summit 2012 in Las Vegas, I caught a case study with Justin Bridegan, Senior Marketing Manager, MECLABS, presenting with Frank Cartwright, SVP of Product and Platform Development, GamersFirst, a free online gaming website that offers premium subscriptions, items and packages for purchase. The challenge at GamersFirst was getting more people through their sales funnel and turning them into purchasing customers. To improve the performance of its sales funnel, GamersFirst extensively tested its email marketing. Frank says, “We wanted to…

  • Email Summit 2012: Meeting email marketing challenges

    David Kirkpatrick
    8 Feb 2012 | 11:54 am
    Tweet MarketingSherpa Email Summit 2012 kicked off Wednesday, February 8 with Sergio Balegno, Director of Research, MECLABS, and Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS, the parent company of MarketingExperiments. Sergio emphasized this is a research-based event driven by the 2012 Email Marketing Benchmark Report, featuring W. Jeffrey Rice, Senior Research Analyst, as the lead author. This book is our ninth annual benchmark study. The benchmark report includes research and insights from 2,735 marketers, and identifies barriers to email marketing success and what marketers…

  • Social Media Marketing: Going viral is so easy it’s hard

    Daniel Burstein
    6 Feb 2012 | 2:01 am
    Tweet What makes a message go viral? More importantly, how can you position your marketing messages to go viral? Here at MECLABS, we recently had a front-row seat to just how easy it can be for a message to go viral. Senior Marketing Manager Justin Bridegan attended a rally at one of Mitt Romney’s events here in Jacksonville. During a break in Mitt’s stump speech, in which the former governor was attacking Newt, Justin yelled out, “Send him to the moon.” With that comment, Justin changed the course of history. Or at least had a big impact on the latest message to go viral in…

  • Channel Optimization: 6 quick lessons from shifting to a video-centric format

    Daniel Burstein
    3 Feb 2012 | 2:01 am
    Tweet Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries …     And we realize we still have a long way to go to fully optimize this new channel to ensure it provides the most value and most compelling experience to the audience of marketing managers and advertising creatives we seek to help. But we also realize we’ve come a long way from our previous format as well. Since many marketers are increasingly looking to add…

  • Test Your Marketing Intuition: Which PPC ad produced more conversions?

    Paul Cheney
    1 Feb 2012 | 2:01 am
    Tweet If you’ve been running PPC campaigns for longer than a month or so, there have probably been at least a few times when you’ve hit a wall. You know what I mean … those points when it seems that no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you just cannot seem to beat your star performers. It may be you are hitting one of those walls right now … and unlike Jim Morrison would have you believe, you can’t just break on through to the other side. So what do you do in that situation? At…
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    Cvent Survey

  • Best Practices for 360 Peer Reviews

    CM Arnold
    10 Feb 2012 | 10:00 am
    Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and employee retention. A few 360 Review best practices couldn’t hurt. Joe Folkman, president and co-founder of Zenger Folkman, shared his ideas, in an email interview, for how to create a 360 review that works. It is important for organizations to make it clear that the assessment…

  • Probability Allocation for Measuring Loyalty Behavior

    Greg Timpany
    10 Feb 2012 | 8:34 am
    In a recent post I spoke to the concept of measuring advocacy and customer loyalty with two rating scales. Understanding post-purchase behavior is a key task for marketing researchers, as it is often less expensive to deepen the relationship with existing patrons than it is to acquire new consumers. This form of customer insight has significant implications to marketing strategy. In this post we will be talking through another measure of consumer intention as it relates to repeat business. The probability allocation measure is steeped in brand research, but works quite effectively for…

  • Revisited: Additional Comments are a Survey MUST

    Sherrie Mersdorf
    9 Feb 2012 | 5:28 pm
    Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey MustHave additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any type of online survey—right? Yet, it's a frequently forgotten question. I'll admit even I forget the need for this type of question. I'm usually focused on keeping my questionnaire as short as possible by limiting my survey questions to only essential ones. Read the original post from June…

  • Getting Started with Text Analysis

    Greg Timpany
    9 Feb 2012 | 1:22 pm
    There is a blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools. Where do you start? In my experience with text analysis starting off with a word cloud can be fruitful. These charts provide a visual cue of the importance of words and phrases. The larger the typeface, the more relevant the word is to the data. By relevance I mean number of mentions. The tools on the market now will create a ranking…

  • Customer Loyalty Meets Advocacy

    Greg Timpany
    7 Feb 2012 | 11:04 am
    Is there a difference between advocacy and customer loyalty? Are they both surrogates for customer satisfaction? These are the burning questions that keep marketing researchers awake at night.It is reasonable to expect that satisfied customers will return and do business with you again, with some exceptions. If your business is a restaurant with a high percentage of travelers then hopefully they will leave satisfied, but you shouldn’t expect to see them again. It is also within reason to expect satisfied customers will go to bat for you and share their experience with friends and…
 
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • Why Survey Design Matters for Feedback Surveys

    Ryan Farmer - A SurveyGizmo Survey Expert
    3 Feb 2012 | 2:05 pm
    In the last couple weeks, I’ve received several survey feedback requests from notable national brands. These days, getting solicited for feedback isn’t unusual following an interaction or experience with a brand. We all get them. The proliferation of easy-to-use, inexpensive online survey tools has given every company the ability to collect data about any idea or supposition that breezes into one’s mind. Whether it’s for purposes of gathering customer feedback or conducting market research, querying employee satisfaction or surveying usability issues, feedback has…

  • New Team Management & User Permissions System

    Kipp Chambers
    1 Feb 2012 | 3:19 pm
    Psst! If you have a SurveyGizmo account with multiple users, you’ll notice something different in the next few days: we’ve completely revamped the SurveyGizmo user management system. Behind the scenes, our new user management system works very similarly to the old system – but on the front-end, we’ve added new features and completely revamped the user interface to give you much more control and make it easier to manage teams of users than ever before. Here’s a run-down of some of the changes: Users, Teams & Roles Under our new system, you have access to the…

  • 5 Questions with SurveyGizmo co-founder and CEO Christian Vanek

    Julie Jensen
    31 Jan 2012 | 12:32 pm
    January 29, 2012, Daily Camera, Boulder, CO Boulder’s SurveyGizmo is a young, fast-growing online survey software company that aims to give business-to-business companies, researchers, non-profit organizations and educational institutions the tools needed to create online surveys, questionnaires and forms. A privately-owned company, SurveyGizmo has nearly 150,000 users in more than 60 different countries. The company reached a milestone this past year, as a total of 200 million surveys were completed through their software. In 2012, the firm looks to double its office space by March and…

  • The Stevie Awards Names SurveyGizmo a Customer Service Department of the Year Finalist

    Julie Jensen
    26 Jan 2012 | 5:53 pm
    January 26, 2012 – Voting open to the public now for the People’s Choice Favorite Customer Service award Today online survey software company SurveyGizmo was named a finalist for the Customer Service Department of the Year Stevie Award. This award recognizes dedication to outstanding customer service. High marks during the preliminary judging secured SurveyGizmo’s position as a finalist. Next month a team of 93 judges will choose the Gold, Silver and Bronze Award winners, which will be announced February 27, 2012. SurveyGizmo is all about customer happiness. Since the start the…

  • Customer Service Department of the Year!

    Kipp Chambers
    26 Jan 2012 | 5:11 pm
    If you’ve been a SurveyGizmo customer for a while, you probably already know: while we aim to create great survey software, we place just as much emphasis on offering amazing customer support. We’re pretty nuts about our customers. We couldn’t do all that we do without you. Not only do you all provide the revenue we need to keep things running (which, let’s face it, is pretty important), but you also drive our development efforts. Support is the first place we look when we decide on new features to implement and bugs to fix. Our customers (and, by relation, our awesome…
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    The LoveStats Blog

  • Radical Market Research Idea #5: Drop the decimals #MRX

    LoveStats
    8 Feb 2012 | 7:02 am
    Pull out the last research report you wrote. Flip through until you get to a paragraph full of percentages. You know, 43.76% of consumers like this, 28.382% of consumers prefer that.  Look at and admire the decimal places. Aren’t they lovely. But tell me, if all of the following examples are based on a survey of 1000 people, in which case would you make the business decision to produce the blue product? 40.001% of people prefer the pink version whereas 40.002% of people prefer the blue version 40.01% of people prefer the pink version whereas 40.02% of people prefer the blue version…

  • Radical Market Research Idea #4: Make your spouse take your survey #MRX

    LoveStats
    6 Feb 2012 | 7:56 am
    We’ve all written surveys and imagined ourselves taking surveys. They’re not THAT bad, surely? We’re not THAT horrible at writing surveys, right? After all, we have years of experience and we’ve seen far worse than what we’ve just written. Why, just yesterday, we laughed our heads off at one of our competitor’s surveys. If you’re that sure of yourself, try this. Print out that survey you just finished writing and bring it home to your spouse, your mom, your aunt, your nephew. Put it on the table and sit across from them while they answer it. Watch…

  • Radical Market Research Idea #3: Insist on quantity over quality #MRX

    LoveStats
    3 Feb 2012 | 7:20 am
    Wait, was that a typo? Quantity over quality? Well, I meant what I said. Question #1: What was the sample size of your last tracker? 30 per time frame? 50 per time frame? What about your last custom study? 300? 500? Question #2: How many pages of questions and demos and cross-tabs did you flip through searching for any chi-square or t-test that was statistically significant? 100? 200? Here’s the problem. We run ridiculously long surveys with far too few participants per test cell and we are ok with searching through far too many Type 2 errors. Here’s the solution. Put your money…

  • Radical Market Research Idea #2: Ban surveys longer than 15 minutes #MRX

    LoveStats
    1 Feb 2012 | 7:46 am
    I know this is the right thing to do. You know this is the right thing to do. Market research suppliers, panel companies, sample companies all know this is the right thing to do. Clients know this is the right thing to do. BUT… We continue to write surveys longer than 60 minutes. We continue to program surveys longer than 60 minutes. We continue to say yes to surveys longer than 60 minutes. We continue to worry about straightlining and speeding and random responding and declining engagement. We are as addicted to long surveys as some people are to smoking and I am to sugar. Here’s…

  • Radical Market Research Idea #1: Banish probability sampling #MRX

    LoveStats
    30 Jan 2012 | 7:51 am
    I’ve talked about probability sampling before. Unless your population is your immediate family, your immediate colleagues, or your immediate classmates, chances are probability sampling is a theoretical idea. The premise behind probability sampling is that by generating a sample that approximates the population in important characteristics, you will be able to accurately predict population values with sample values. So let me propose a better system. Forget probability sampling. Strive for predictive sampling. In this sense, select samples that consistently and accurately predict the…
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    Market Insights

  • If Only We Had Done X (Lessons In Project Management)

    Richard Evensen
    8 Feb 2012 | 1:26 pm
    How many of you have managed consulting projects that didn't turn out as planned and left you saying, "If only we had done . . ." ? Have you ever wondered how many steps and criteria are involved in successful consulting projects? And do you know how to avoid project failures? In an upcoming research report, "Five Stages To Optimize The Research Process," Forrester will lay out the five key stages, 30-plus key steps, and 130-plus key criteria identified in successful consulting projects. Not all criteria are equal and required for every project, but miss some key criteria and project steps…

  • The Data Digest: Profiling Digital Natives

    Reineke Reitsma
    3 Feb 2012 | 4:05 am
    As part of our Demographic Overview series, we just published Digital Natives: A Demographic Overview; previously, we published research on digital dads and digital moms. For readers who haven't heard the term before, Digital Natives are the individuals currently ages 12 to 17, and they will soon become the most sophisticated consumers in the digital world. Forrester defines Digital Natives as "individuals who have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking." With the increasing numbers of these Digital Natives, it is…

  • Bringing Qualitative Research Expertise To Forrester’s Market Insights Team

    Lindsey Colella
    31 Jan 2012 | 12:19 pm
    As the newest addition to the Market Insights team, allow me to introduce myself. My name is Lindsey Colella, and I recently joined Forrester as a Senior Community Manager. It is a pleasure to "meet" all of you, and I look forward to many future interactions and discussions regarding market research. My background is in qualitative research and, in particular, cultivating insights through online community management. I take great pleasure in showing clients the value of qualitative and online community research and bringing them to a new level in understanding consumer behavior. As some of…

  • The Data Digest: Consumers' Attitude Towards Online Privacy And Security

    Reineke Reitsma
    20 Jan 2012 | 5:04 am
    Over the weekend, one of the most reputable online retailers in the US, Zappos, broke the news that its database was hacked and that the information for about 24 million user accounts was breached. How do stories like this affect consumers' attitude toward online privacy? In our August 2011 Community Speaks Qualitative Insights report, "Consumer And Online Privacy: How Much Information Is Too Much?" (available for Community Speaks subscribers only), we found that online privacy is one of the most concerning topics in online users' minds. Two-thirds of US online consumers report being very…

  • Hello Mobile Market Research. Where Have You Been? What Took You So Long?

    Roxana Strohmenger
    10 Jan 2012 | 11:17 am
    My colleague Reineke Reitsma and I have been championing mobile market research for quite some time. In fact, we published the first Forrester report on this emerging and innovative methodology back in 2009. In the report, Reineke wrote about the value of its mobility and flexibility to gather insights into consumers' behavior anytime and anywhere. And for mainstream adoption to occur, hurdles such as cost, technology, privacy, and representation must be addressed. At that time, I thought the growth of mobile market research was soon upon us. I was off by about 2 years. But 2011 was a turning…
 
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    BrandSavant

  • The Renaissance Weekend

    Tom Webster
    9 Feb 2012 | 11:12 am
    TweetI loved Mitch Joel’s recent take on the death of the unconference, and share his regret that these types of events appear to be waning. I’ve been to several of these – some good, some bad. Most of the ones I have attended seem to have sputtered and stumbled under their own weight – with too many people in a room, self-organizing can become a wincingly painful exercise. Mitch is exactly right to call out the various unconferences that are really just poorly organized conferences by another name. I would much rather attend a well-curated conference (like Explore, or…

  • The Venn Diagram That Could Destroy Your Business

    Tom Webster
    4 Feb 2012 | 2:24 pm
    TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call it 10% for discussion – while the remainder do things like curate, consume, etc. Also, some percentage of your customers represent your core customers – the people who are most passionate and loyal purchasers of your product. Again, for the sake of argument, let’s also call that 10% of your customer base. So, you have a small percentage of content creators, and a small percentage of business drivers. That’s what you know. Here is…

  • Influence From The Bottom Up

    Tom Webster
    25 Jan 2012 | 8:39 am
    TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me provide context for my own international clients. This year’s report is chock full of insights, and some remarkable shifts. Some of the changes from 2011 can be attributed to a bit of a change in the methodology of the research, but (as a researcher myself) I appreciate the transparency in reporting those changes, which I believe make the data richer. David Armano has a nice piece here on the shift in trust from organizations to individuals which…

  • Relying on Data Produced As “Content” – A Video Interview

    Tom Webster
    17 Jan 2012 | 6:23 pm
    TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run by my friend Jason Falls. SME will be hosting a series of five events all over the country under the “Explore” moniker, and he has definitely raised the level of discourse – both by inviting top talent to speak (Aaron Strout, Tim Hayden, DJ Waldow, Zena Weist, Copyblogger’s Brian Clark and many more – all at the top of their game) and by challenging that talent to truly deliver a world-class educational experience. I will also be speaking,…

  • Don’t Like Your Klout Score? Here’s How To Do An End Run

    Tom Webster
    6 Jan 2012 | 9:33 am
    TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the topic has not been sufficient to warrant notice by Klout or any other influence service. So here I sit, bereft, betrayed, bewailing and bemoaning — in short, a beloser. So what’s a poor boy to do? Surely I don’t want to turn my tweets into a withering torrent of headphone-related detritus, in a futile effort to show on the big Klout board. No, that would decrease my influence, if anything, if my social media output turns into a one-note joke. My tweet stream is about me,…
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    trendsspotting blog

  • “Trends and Innovations in Mobile Accessories” Research Report

    Dr. Taly Weiss
    1 Feb 2012 | 10:03 am
    We are happy to announce the release of a new TrendsSpotting research report  uncovering  major  trends  in  Mobile  Accessories. Based  on  exploration  of  over  2000  new  accessories  released  since  2011  +   CES  2012  and  a  market  analysis  of  major  market  trends  characterizing  this   growing  market, TrendsSpotting  has  identified  about  150  recently  released   products  that  reflect  new  emerging  trends  in  mobile  accessories. The  innovations  analyzed  in  this  report  are  profiled  according  to …

  • LEADING DIGITAL WOMEN PREDICT 2012

    Dr. Taly Weiss
    11 Jan 2012 | 8:20 pm
    For the last five years TrendsSpotting trends research company has published prediction reports covering trends in tech, mobile and social media, suggested by leading technology and business experts. TrendsSpotting’s Influencers Prediction Reports 2011, 2010, 2009, 2008 are read by thousands of readers and are used by leading companies to plan their future (viewership at Slideshare/TrendsSpotting). As TrendsSpotting is involved in re-placing the role of women in the digital world (see us at Microsoft’s Women Think Next and WIFT), we have decided that this year we will dedicate this…

  • Emerging market for mobile health products

    Dr. Taly Weiss
    9 Nov 2011 | 5:15 am
    In the past year, products using mobile devices to monitor health conditions are becoming more popular with the first ones now getting accepted by the Food and Drug Administration. Among health care apps entering the market are blood pressure monitoring cuffs, CT-scan viewers, and pocket ultrasound machines. The market is still at its first steps but rapid growth is expected: according to mobile market consultancy research2guidance, by 2015 30 percent of the world’s smartphone users will be using mobile health products, up from 5 percent today. The big promise for consumers are…

  • 2020 Predictions -Model for Future Innovations

    Dr. Taly Weiss
    14 Oct 2011 | 4:12 am
    Based on the concept of “The Internet of Things” TrendsSpotting has developed  a working model for NPD.  ”The ANA Model” was developed  and implemented while working with tech companies, and allows us to predict future products and services. The “ANA Model” identifies the process where data is collected from reported “Actions”, then delivered to predefined monitor systems or professionals by “Notifications”. The outcomes can “Alert” people through a visualized system. Few daily activities are presented to reflect the…

  • How crowdsourcing games help solve scientific problems: Review of current projects

    Dr. Taly Weiss
    6 Oct 2011 | 9:09 am
    It has been shown that the human capacity has still important advantages over computers. Scientists have learned to use crowd sourcing tools to improve their research. To achieve cooperation, they present models of the problems in a game like display and challenge the partipants to find solutions. Scientists in Carnegie Mellon University (look up Luis von Ahn) were the first to use human brains to help them solve problems associated with searching for images on the web (computers are not very good at distinguishing images from each other using visual cues). This lead to the development…
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    Nielsen Wire

  • Report: How Americans are Spending their Media Time… and Money

    Nielsen Wire
    9 Feb 2012 | 9:55 am
    Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year. Changes are afoot, however, as consumers seek out the entertainment option that…

  • Doritos’ “Sling Baby” Emerges as Most-Remembered and Best-Liked Super Bowl Ad

    jeffb
    8 Feb 2012 | 11:59 am
    The Super Bowl showdown taking place during the game’s commercial breaks emerged with a clear winner this year: Doritos. According to Nielsen, the “Sling Baby” ad earned the rare distinction of both the most memorable and best-liked ad, while “Man’s Best Friend” also had a very strong showing in the top one-third of both lists. M&M’s “Just my Shell,” featuring LMFAO’s “Sexy and I Know It” joined Doritos in rounding out the top three. However, Super Bowl ads are arguably all winners: on average, they are 34 percent more…

  • China and US Improve, but Overall Consumer Confidence Fell in 60% of Global Markets

    Nielsen Wire
    7 Feb 2012 | 3:58 pm
    Consumer confidence declined in 35 out of 56 markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen. Global consumer confidence increased one point last quarter to a score of 89, while Europe led confidence declines in 24 of the region’s 27 measured markets. “While Europe’s challenging economic conditions in the second half of 2011 bought renewed vulnerability and fragility to consumers and financial markets globally, some of the most positive news last quarter came from the world’s two largest economies—the U.S. and China—where confidence…

  • Super Bowl’s Greatest Hits: Top 10 Most Liked Ads of the Past Five Years

    jeffb
    2 Feb 2012 | 2:31 pm
    Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list. Regardless of category, emotional appeals, humor, non-fatal violence, and animals bolster quality ads and strongly resonate with consumers when executed well. Of the 144 brands that have advertised during the Super Bowl over the past five years, only a handful of companies have had a presence in every one. From 2007-2011, these seven have earn honorable mentions for being the most…

  • Giants vs Patriots: Playbook for the Social Super Bowl

    matth
    1 Feb 2012 | 11:49 am
    Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media. (click for high resolution image) Patriots have more online visitors, but Giants fans run up web stats During the run up to the playoffs in December 2011, the Patriots had 644,000 unique visitors to their official website, topping the Giants’ 574,000 visitors. However, Giants fans were more engaged when visiting their…
 
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    Compete Blog

  • The Weekly Compete Pulse

    Kendra Bissonnette
    11 Feb 2012 | 9:08 am
    We are still a little upset about the Patriots Super Bowl loss this weekend, and accordingly, we were looking for any chance to not talk about the Super Bowl. That’s why we loved AdAge’s comparison of popular political ads, instead of SuperBowl ones. We were also proud that BostonInno declared Boston the 5th Best City to get a job in social media. Their infographic takes into consideration salary ranges as well as cities with the highest volume of social media jobs. LinkedIn made headlines this week when Mashable announced that they had reached 150 million users. LinkedIn…

  • What’s the Deal with Travel Promotions?

    Lincoln Merrihew
    10 Feb 2012 | 3:22 pm
    Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed.  Travel is no exception.  With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals.  The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts in December 2011 with two primary criteria: number of unique visitors (UVs) that reached a promotions page on a…

  • Can Offline Engagement Drive Online Change?

    Alyssa Maine
    10 Feb 2012 | 10:18 am
    Image from: jcjgphotography / Shutterstock This post was co-authored by Ifdy Perez, Community Manager @Razoo Online transactions are on the rise and from online bill pay to credit card applications, supporting non-profits, charities and fundraising are becoming easier with Razoo.com. As a social philanthropist site, Razoo.com provides a platform for people to raise and support funds for various charities and non-profits. In order to empower users with tools that’ll help them create successful fundraising campaigns, the focus is shifted away from Razoo and towards the nonprofits and…

  • Do Acura Fans Care About Jerry Seinfeld?

    Kendra Bissonnette
    9 Feb 2012 | 2:04 pm
    Image from: Por Homme As a longtime Seinfeld fan, I was excited to see none other than Jerry Seinfeld himself staring in a commercial for the new Acura NSX on Sunday. The commercial follows Seinfeld on his quest to bribe the man in line to receive the first of Acura’s hot new concept vehicles. The spot featured Seinfeld’s classic humor and even included a tribute to the iconic Soup Nazi. I thought the commercial was clever, funny, and can imagine that it was enjoyed by Seinfeld fans nationwide, but did it get people interesting in the car? The Wall Street Journal’s Driver Seat blog…

  • Compete PRO Explained With Donuts

    Jen Duguay
    9 Feb 2012 | 12:44 pm
    If you haven’t seen the above picture within the last few days, chances are you haven’t been online – and those chances are very slim. No one really knows where this picture started and how it went viral, but viral it has gone, and social media users everywhere seem to get a good laugh out of this poke at all social media sites and users. At one point or another, whether we’d like to admit it or not, we are all guilty of Facebook stalking, Instagram-ing until we’ve brought “hipster” back, notifying far too many people of our whereabouts (and unless we are David & Victoria…
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    Perspectives on Consumers

  • Brand Parts of a Whole

    cbgoldsmith
    2 Feb 2012 | 2:22 pm
    Yesterday I had lunch with a dear friend who’s a former colleague from my earliest days in advertising.  Adam came up on the creative side of the business and he’s a great strategist to boot.  We got to talking about the Apple logo at one point and he said “The apple with a bite taken out of it means nothing on its own.  You need context to understand it fully.” How true!  Unless you knew the David and Goliath story in the early years, the symbolism wouldn’t have made sense (Apple being David and Microsoft being the monolithic Goliath).  Further, what we now…

  • The Value of an Existing Mortgage Customer

    cbgoldsmith
    12 Jan 2012 | 5:05 pm
    Last summer, with mortgage interest rates dropping, I did what millions of others were doing:  I decided to refinance my home loan. Not much liking these matters (ah, the paperwork!), I decided to contact my current mortgage lender, PNC.  Online, their rates were competitive with others. The process was pretty smooth, but throughout, as the interest rates continued to drop, I kept confirming that my rate would be adjusted lower at the time of closing.  The answer to this was always “yes.” As the final papers were being prepared for signing, I asked again.  Now the story…

  • Too Many Concepts for Focus Group Testing

    cbgoldsmith
    2 Nov 2011 | 6:36 pm
    Last month was the Qualitative Research Consultant Association’s (QRCA) annual conference.  While there are always many little gems at these conferences which I take and use in my practice, one caught my attention this year as something which I know I’ll use in one form or another. Ever had more than 4-6 concepts to test and weren’t sure how to get through 20 concepts in a single two-hour session?  Yes, I’ve had that happen more than once.  The most recent time, the concepts were all very good (i.e., clearly distinctive, well written ideas) and we really…

  • Infographics and Qualitative Research

    Caryn Goldsmith
    2 Aug 2011 | 7:24 pm
    A short time ago, Ricardo Lopez of Hispanic Research, Inc. came to speak to my local chapter of QRCA (Qualitative Research Consultants Association) on alternative social media platforms we should consider when “building our brand.” I’d seen an image awhile back, showing content comparisons between Twitter and Facebook, which I thought he’d like to see.  Despite my best efforts, I couldn’t find the image again. During this search, I kept seeing one word over and over again:  infographic.  When had that term become so mainstream?  I really like these visual…

  • Holistic Usability for Special Targets

    Caryn Goldsmith
    8 Jul 2011 | 1:21 pm
    My father had a birthday in early June.  As a long-retired teacher, technology was never a central part of his professional life.  In recent years, he’s gotten pretty adept at calling my sister and me if he needs something to be looked up.  This year, he decided that his life wouldn’t be complete until he joined people online and started “bogging.” Imagine this:  you barely know how to type, you have macular degeneration (meaning you have a really hard time seeing), you’ve never turned a computer on before, and you’ve never used a mouse.  Yet, while my…
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    News on Web Development, Design, Marketing, Mobile Apps, SEO & more!

  • Master Social Media with your Android – Effective Apps & Widgets Setup

    Maximilian Ruthe
    4 Feb 2012 | 1:00 pm
    If you are an active social media user and just so happen to have an Android phone, than you may want to take advantage of some Apps and Widgets for your home screen and set it up effectively. Depending on how you prefer to use your social media, there are several android apps and widgets to install in order to quickly post your updates. Here are my personal top 4 social media Android Apps, that I will be displaying in the example and are all free from the Android Market: Facebook, Twitter, Google+ and LinkedIn Installing the above Apps will also install the corresponding widgets for your…

  • The Demand for web hosting en mexico in Latin America Booms

    postlinks
    18 Jan 2012 | 8:50 am
    Latin America is a rapidly growing marketplace for businesses both on and off the web. Having an internet presence is essential to expanding your reach locally as well as around the world. Whether you are based in Latin American or planning to enter future Latin American markets, to succeed online you will need reliable web hosting mexico from a web host with a strong international presence. The Latin American Marketplace Latin America is an region of Central and South America that encompasses over 21 million square miles. Latin America includes all of Mexico, Central America and South…

  • Why So Many Prospective Customers Don’t Buy and the Way to Change Those Same Prospective Customers Into New Clients

    postlinks
    16 Jan 2012 | 12:16 am
    If you are truthful with yourself, 80% of individuals you've ever pitched failed to purchase. Sure, you think your closing rate is 80%, but that applies to those who consent to meet with you face to face. But you have approached so many folks who have never agreed to meet with you. You'll find three good reasons that individuals might not want to meet with you: 1. they don't really trust you (a problem we solve in a separate post)2. they don't really desire your products or services3. the timing is just not right It's quite feasible, that reason #3, bad timing, may account for 50% of the…

  • My Personal Experience with PostLinks.com

    postlinks
    15 Jan 2012 | 12:35 am
    Before I came across PostLinks.com, I was unable to build quality links. Now, I have no problems. Fundamentally, PostLinks.com is a link building product that allows you create good quality backlinks by using automated software to work with a broad network of publishers. PostLinks.com is different from the competition simply because it only allows sites with PageRank into the network. This is really important as links from sites with PR are valued more by the search engines. One more reason it is unique is everything is automated. The particular reason why this is significant is you want to…

  • Twitter application directory

    postlinks
    4 Jan 2012 | 10:48 pm
    Twtter is the biggest all in one Twitter application directory. People here can subscribe to whole lots of apps and get benefits- of all the applications free of cost. Twitter is not just a place where you Tweet, it is more than that where people can share and help each other out. So, twtter has been making application that makes user ease their twitter. You can tweet via anything you like that are listed on the directory. Posting and Updating new status using cool applications like iPhone, iPad, Android, Twitter, Google and more. You do not need to have the device or applications on your…
 
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    blog.vovici.com

  • Customer Experience Takes Priority in 2012

    Vovici Blog
    7 Feb 2012 | 8:42 am
    Daniel Ziv, Vice President, Customer Interaction Analytics, Verint As 2012 unfolds, the analyst community continues to reveal trends and predictions for the New Year. As analysts share their different perspectives, there is one trend that consistently appears across much of the research – the increased focus companies are placing on managing the Voice of the Customer (VoC), as well as improving the customer experience. Saddletree Research Principal Analyst Paul Stockford identified Voice of the Customer Analytics as the #1 mega trend for 2012 based on end-user input. According to the…

  • What is Your Version of Multi-Channel Voice of the Customer?

    Vovici Blog
    31 Jan 2012 | 9:32 am
    We’ve heard so often that organizations are collecting multi-channel information as part of their Voice of the Customer programs that we thought it was time to ask those who read the blog to weigh in. When you say “multi-channel”, what are the top FIVE channels you use as inputs to your Voice of the customer Program?   (This survey is now closed. Thank you for your input!)Tweet 

  • Putting the Voice of Your Customers to Work for You

    Nancy Porte
    26 Jan 2012 | 7:40 am
    In an extremely informative webinar entitled Putting the Voice of the Customer to Work for You, Gartner and Verint share the key components of a successful customer experience program. The speakers include Ed Thompson, VP Distinguished Analyst, Gartner; Jim Davies, Research Director, Gartner; and Ryan Hollenbeck, SVP, Verint Systems. Gartner and Verint’s experts agree that today’s successful organizations recognize it’s no longer enough to differentiate products and services on price alone – making the customer experience a key imperative. Therefore, understanding what…

  • Finding Harmony: When Other “Voices” are as Important as the Customer’s

    Vovici Blog
    12 Jan 2012 | 9:02 am
    By Stephanie Thum, Guest Contributor Voice of the Customer concepts aren't new to people managing health care organizations. Patient surveys, patient feedback, and patient satisfaction scores have been the driving force behind hospital operational improvement initiatives for years. But where (and how) do Voice of the Customer philosophies fit when it comes to something as seemingly basic as a hospital name? Hospitals get renamed all the time for reasons including ownership changes, mergers, or large philanthropic gifts. In the last five years, for example, Columbus Children’s Hospital…

  • Putting a Bow on It

    Sean Mahoney
    10 Jan 2012 | 8:59 am
    So, my wife’s birthday is coming up in the next couple of weeks, and as I was wrapping my gift to her last night (and it’s a really nice gift, trust me – this is one of those milestone birthdays, and I cannot mess this up!), it struck me that “putting a bow on it” is a great way to sum up one of the real keys to staying engaged with customers (bear with me here...). This time of year finds many of us individually and collectively reviewing the work of the past 365 days, and planning for the next 365 to come. It is also a great time to review with your customers…
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    Market Research Training from Research Rockstar

  • Principles of Remarkable Research: Part 11 of 20

    Kathryn Korostoff
    7 Feb 2012 | 11:26 am
    Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones: [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 10 of 20

    Kathryn Korostoff
    7 Feb 2012 | 11:08 am
    Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 9 of 20

    Kathryn Korostoff
    31 Jan 2012 | 8:58 pm
    One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 8 of 20

    Kathryn Korostoff
    31 Jan 2012 | 8:27 pm
    Remarkable research is not about replacing well-tested, proven methodologies (such as surveys and focus groups). It’s often about augmenting them. Alas, I see many cases where people eagerly embrace... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 7 of 20

    Kathryn Korostoff
    23 Jan 2012 | 10:22 pm
    Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? [...] [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • The CEO Series: An Interview With Matt Warta of GutCheck

    Leonard Murphy
    9 Feb 2012 | 5:41 am
    As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. You might recall when GutCheck appeared on the MR scene in late 2010 with an announcement of initial funding of $2M. Many folks were shocked that the dreaded DIY model was being deployed within a qualitative research context, but others saw it as the logical extension of a highly successful business trend. As clients push for “cheaper, faster, better” solutions to fuel their…

  • The Net Gain Of MR Augmentation

    Leonard Murphy
    7 Feb 2012 | 3:59 am
      2012 has been off to a heck of a start, with lots of competing priorities and obligations needing to be juggled. One of the most fun of those opportunities has been all of the requests to present at various industry events this year (I’ll be racking up the Sky Miles in 2012 for sure!), and the first of those was the MRIA Net Gain 6 conference in Toronto. What a great way to kick-off the year! This was my first time to Canada and I have to say that what I’ve always heard about Canadians being the nicest people in the world sure seems to be the case. Granted, I don’t…

  • Jeffrey Henning’s #MRX Top 10: Fun & Gamification in a Social Media World

    Jeffrey Henning
    6 Feb 2012 | 6:03 am
      By Jeffrey Henning & Tamara Barber of Affinnova Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Five Emerging Roles That Are Changing the Face of Market Research – Job Muscroft of Face profiles five emerging roles within MRX agencies: the technologist, the community manager, social media researcher, co-creation consultants and Big Data scientists. Whatever Next? – Robert Bain of Research dug up some great predictions from 1911 and 1962 of what life would be like now. He takes on the…

  • The Insights Supplier- Part 1: Choosing a Direction

    Tony Cosentino
    2 Feb 2012 | 10:15 pm
      Editor’s Note: A few weeks ago Tony Cosentino made some profoundly insightful comments on another post here on the GreenBook Blog. I was so impressed that I reached out to him and asked if he would consider contributing a post of his own. Well, it turns out that Tony could do much more than that: he recently published a book called Into the River: How Big Data, The Long Tail, and Situated Cognition Are Changing The World Of  Market Insights Forever.  This is one of the best deconstructions of the transition state that market research is in that I have ever read. In fact,…

  • Will Social Media Kill MR?

    Ben Leet
    2 Feb 2012 | 4:11 am
    By Ben Leet It’s easy to sit and blame Mark Zuckerberg. After all, isn’t he the one that radically changed the way that humans interact with each other, creating this frenzy around two buzzwords: “social media”? However Facebook hasn’t changed the way human beings think, interact or communicate–it’s simply given us a tool to do this more efficiently than we could have done before. We are fundamentally sociable beings; we build friendships and relationships; we take care of our young, sick or elderly, and we place huge emphasis on our interactions with others. And yet, when…
 
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    Qualvu

  • ‘How to Distill Mounds of Rich Mobile Consumer Insights’ is subject of John Williamson’s presentation for Market Research in the Mobile World Conference

    Qualvu
    9 Feb 2012 | 7:00 am
    DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers.  The bad news is that because of the preponderance of mobile technology, brands have never before had so many rich consumer insights at their disposal. But what if brands could efficiently and effectively take this in-the-moment, candid, direct flood of information they’re getting from consumers and Read more »

  • Turn Rich, Digital Data into Business Decisions

    ajafarian
    7 Feb 2012 | 11:00 am
    Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report thatdelivers valuable business recommendations Register for this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

  • Inside Insights with Qualvu: Meet Charleen Tuchovsky, Senior Research Analyst

    Hillary White
    7 Feb 2012 | 10:25 am
      Today, we are kicking off our interview series, Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at Read more »

  • (Help) Qualvu and StubHub Show the World How the Market Research Industry is Evolving at the 2012 Techweek Conference and Expo!

    Hillary White
    2 Feb 2012 | 9:30 am
    The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

  • NEW! Qualvu Video Reports Now Available on iPad

    Qualvu
    1 Feb 2012 | 7:00 am
    Take Consumers’ Insights to the Big Screen with iPad-ready Video Reports Ever wonder what your iPad can’t do? Every day it seems like there is a cool, new way to use the tablet. And today, Qualvu is introducing another one: an innovative way to present your online qualitative research to stakeholders anywhere, at any time. Continually innovating the qualitative research space, Qualvu has taken its reports to the next level – mobile – with iPad-ready video reports infused with rich and candid consumer insights.   Read more »
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    Relevant Insights

  • Usability – The Importance of a Website’s Visual Appeal

    Michaela Mora
    7 Feb 2012 | 10:40 pm
    If you are a startup or a small business in need of a website, you may decide to develop the website yourself or ask someone you know or a digital agency to do it for you. In either case, it is most likely that you will get involved in the creative process, since, after all, the website would be representing you and your business to the world. Some of the factors that have an impact on how well the website will work for your purposes are: Visual appeal Font size and type Page layout Content complexity Role of images Navigation Forms and Tables Menus Links In this and subsequent posts, I’ll…

  • How To Optimize Customized Offerings? Try Menu-Based Conjoint Analysis

    Michaela Mora
    31 Jan 2012 | 3:16 pm
    Nowadays customization has become a must and many products and services have adopted a “menu” approach similar to what restaurants offer. You can now find product categories in which: Different packages including a certain number of features are offered (e.g. Netflix, Software as a Service or SaaS online services) Products are offered in “combos” side by side à la carte items (e.g. McDonalds, customizable HP computers, cell phone plans, banking services) Customers have the opportunity to build your product from scratch (e.g. Genghis Grill, Build Your Own BMW). The challenge is to…

  • Gauge your customers’ satisfaction

    Michaela Mora
    30 Jan 2012 | 10:12 am
    as published on January 27, 2012 by the Dallas Business Journal Customer satisfaction and customer retention, although correlated sometimes, don’t have a straightforward relation. Customers may continue buying your products and services because of: Habit or inertia when the cost and risk of changing is perceived to be higher than the benefits and the customer experience may be “good enough.” Competing alternatives are as good or nonexistent. Price. Clearly superior products and services as well as excellent customer experience. In customer satisfaction research, we typically ask about…

  • How Should Social Media Be Used In Market Research?

    Michaela Mora
    24 Jan 2012 | 2:50 pm
    There is a lot of debate about how to use social media content in market research and in which category it fits: Quantitative or Qualitative research? The massive amount of content generated by social media and the proliferation of sentiment analysis tools attempting to quantify it, give the impression that it can be considered quantitative research and thus quantitative analysis methods (e.g. t-testing, regression, etc.) can be applied to it. However, the issues of data accuracy and representativeness have not been solved yet. DATA ACCURACY Anybody who has done coding of open-ended questions…

  • Qualitative or Quantitative Usability Testing?

    Michaela Mora
    19 Jan 2012 | 12:14 pm
    A client recently asked for advice about usability testing approaches. Her internal client wanted to do a traditional usability lab test, while she was wondering if a quantitative online usability approach was a better fit. This question got me thinking about the advantages and disadvantages of each approach. As usual, no research method is perfect and each has his strengths and weaknesses. There are many tools available to do quantitative usability testing online faster and cheaper. Although these can also provide qualitative data, usability testing in the lab environment can give you a…
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    Global Institute For Inspiration

  • 31 Jan 2012 | 1:28 pm

    admin
    31 Jan 2012 | 1:28 pm
    google-site-verification: google561c9935f8f71622.html

  • 65% of Workers Rate Their Boss As Less Than Inspiring

    admin
    6 Dec 2011 | 12:36 pm
    Atlanta, Georgia, December 6, 2011, The Global Institute for Inspiration (GII) commissioned a survey in the U.S. and the UK to determine how workers perceive bosses when it comes to inspiration. The survey was conducted by global digital market research specialist DigitalMR. A vast majority of 4,590 respondents in the U.S. and 4261 in the UK seem to share the same general impression of their bosses… NOT INSPIRING. 33% across the board thought of their boss as being neither inspiring nor uninspiring and worst, another 32% perceived their boss as being uninspiring to very uninspiring. In…

  • Building Inspiring Employees, Teams & Leaders Builds Business

    admin
    18 Nov 2011 | 5:00 pm
    Tapping into Inspiration to Engage & Empower     According to Gallup, 60% of American workers are actively disengaged. 40% of workers intend to leave their job this year and loyalty factor of customers is at an all time low of just 25%, down from 28% from just one year ago. In an effort to address this growing trend, U.S. businesses spent over $40 Billion in workplace training and another $14 Billion in various employee engagement initiatives. Factor in that traditional learning activities seem to be having little affect since research has now made it clear, 85% of workplace…

  • Engage, Inspire, Act! Unilever’s Prescription For Success

    admin
    12 Oct 2011 | 5:02 pm
    Contributed by Nicos Rossides, MASMI Last month, I attended the annual ESOMAR Congress in Amsterdam. Whilst the need to create a deep connection with consumers was a theme that ran through several of the presentations, there was one that clearly identified inspiration as a key plank for a global leader’s brand strategy: that of Unilever. The speakers talked about Unilever’s recipe for brand success which involves three key steps: Engage, Inspire, Act. First comes engagement, which ideally happens on three levels: ‘Hearts’ of employees: establishing a culture of consumer centricity…

  • It’s Here! 2011 Most Inspiring Companies List

    admin
    27 Sep 2011 | 12:01 pm
    Find out what consumers from the U.S. and U.K. determine are the most inspiring companies and why! It was not long ago that the Balanced Scorecard changed the way businesses strategically focused on objectives and measures that drove short and long-term performance. That was a major step in management theory and practice. And now we have a case for adding ‘inspiration’ as a new metric. From a business perspective this might sound like a lot of fluff but when respondents in our survey were asked if they could name an inspiring company or brand, 58% answered in the affirmative. But, the…
 
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    Synovate Insights Blog

  • Deconstructing a career network

    Scott McCutcheon
    18 Jan 2012 | 5:27 pm
    The LinkedIn Map of my own professional network is both hideously ugly and beautifully instructive at the same time. It’s beautifully ugly. It’s ugly, because colors can’t be changed, because perspective can’t be rotated, because labeling only works when zoomed-in.  LinkedIn depicts my professional network as one big blob and some other separate connections. But it’s instructive, for many more reasons… Evidently, I know a bunch of people all of whom seem know each other (the big blob to the right). Those relationships are a result of working at one place for ten years with people…

  • Data, Art, and Data Arts

    Scott McCutcheon
    2 Nov 2011 | 10:09 am
    The materials for this sculpture are “Reed, wood, plastic, data”. Hurricane Noel: Reed, wood, plastic, data; 32"x32"x36", 2010 Reed, wood, and plastic, sure.  But data?  As an art supply? Yes. Artist Nathalie Miebach weaves weather data into 3D sculptures.  And these 3D sculptures are also musical scores. “Every single bead, every single colored band, represents a weather element that can also be read as a musical note,” she says. Market Researchers are so behind… Nathalie Miebach gave a TED talk called Art made of storms. (More TED talks here.) Her TED  bio says,…

  • Financiers are more creative than Market Researchers

    Scott McCutcheon
    14 Sep 2011 | 12:07 pm
    The financial industry is more creative than the market research industry. Just look at JP Morgan’s use of Lego. “The debt crisis in the European Monetary Union as seen by a 9-year old” reinforces four topics for market researchers: Data visualization Child labor Crowdsourcing Form follows function Data visualization It’s Lego.  How many market research presentations have you ever done using Lego?  Or anything three-dimensional?  Why not? How did the financial industry beat us market researchers to this type of visualization? We are in a new space race—not outer space but…

  • The First Date Theory – Delivering Service That Rocks!

    Jane Edwards-Hall
    5 Aug 2011 | 10:33 am
    A couple of months ago I was fortunate enough to be in the audience at a highly memorable Customer Experience presentation in LA. Jim Knight, Sr. Director of Training and Development at Hard Rock International hotel group spoke at the Next Generation CE Conference. The Hard Rock approach resonated with me, so I asked Jim if he would be kind enough to give an interview. Here’s a synopsis of what he told me about their unique approach to Guest Experience Delivery: Jane Edwards-Hall:  Jim, you told me that you recruit only the world’s misfits – tell me more about that! Jim Knight:…

  • What’s hot in mystery shopping: It’s not all shopping and eating!

    Jane Edwards-Hall
    13 Jul 2011 | 3:02 pm
    You probably haven’t ever heard ‘hot’ and ‘mystery shopping’ in the same sentence. But, the world of mystery shopping is spicing up as more traditional researchers deploy mystery shopping programs in ways you would least expect. Government agencies, hospitals, healthcare providers, and even schools are using mystery shoppers to ensure their service delivery chains are functioning within required operating procedures. As panels become more specialized, more and more professional and B2B services are employing mystery shopping solutions as well. This may be surprising. Mystery…
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    IT Outsourcing News | Nearshore Americas

  • Argentina to Limit Daily Cash Transactions

    phaller
    10 Feb 2012 | 3:44 pm
    Source: MercoPress Argentina limited the use of cash in the country’s financial markets as President Cristina Fernandez tightens oversight of currency transactions to help contain capital flight and prepare for what is anticipated a ‘difficult’ year for the Treasury and the Argentine economy. The government will restrict daily cash transactions to 1.000 Pesos (231 US dollars) per person, down from 10.000 Pesos, according to a statement in the Official Gazette. The measure affects activity in the stock and bond markets, investment funds and in the futures markets. Operations above the…

  • Will Brazil Censor Tweets?

    phaller
    10 Feb 2012 | 2:44 pm
    Source: Daily Mail Brazil could become the first country to take Twitter up on its plan to censor Tweets at government request. The move has sparked alarm among privacy groups, who fear governments will use the same policy to silence dissenting voices. The Brazilian government has requested an injunction to stop Twitter users from alerting drivers to police road blocks, speed traps and drunk-driving checkpoints. Free-speech groups say it appears to be the first use of Twitter’s controversial new censorship policy. Twitter unveiled plans last month that would allow governments to censor…

  • Endeavor Aims to Be Change Catalyst with More Than Just Funding

    phaller
    10 Feb 2012 | 12:48 pm
    Argentina’s Globant first pick for new program to help “mentees” make a global vision possible By Patrick Haller Martin Migoya: "It is like Sustainability 3.0." The Endeavor High-Impact Entrepreneur program has been called “the best anti-poverty program of all” by New York Times columnist Thomas Friedman.  Endeavor was created 14 years ago as a mentoring program for small to medium-size companies from emerging markets that, like many Latin American outsourcing companies, show potential to grow into big businesses. A candidate for the program will…

  • US Weaknesses Will Continue to Drive Offshoring, New Study Says

    phaller
    9 Feb 2012 | 11:03 am
    Harvard research finds that systemic problems, including politics, raise doubts about the country’s global competitiveness By Luke Bujarski A controversial new study on America’s global competitiveness entitled “Prosperity at Risk” suggests there will be no reversal of offshore outsourcing trends – at least for now. Harvard University surveyed 10,000 of its recent and seasoned graduates to get a better sense of how America stands up to the competition. Results are mixed, but the main takeaway is that executives continue to think globally when it comes to locating professional…

  • Inflation in Chile Remains Above Target

    phaller
    9 Feb 2012 | 10:10 am
    Source: Bloomberg Business Week Chilean consumer prices rose 0.1 percent in January from December, leaving the annual inflation rate above the target range for a second straight month, the National Statistics Institute said. Prices climbed 4.2 percent from a year earlier and monthly core inflation, which excludes fuel and produce, was 0.1 percent, the institute said in a report today. The median estimate of 16 analysts was for prices to rise 0.2 percent in the month. With annual inflation above the central bank’s 2 percent to 4 percent target, policy makers probably will pause before…
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    StrategyOne Insight

  • StrategyOne Launches Mobile App to Enable ‘On the Go’ Participation and ‘In the Moment’ Feedback

    Allison Quigley
    2 Feb 2012 | 8:31 am
    New Mobile App Gives Participants, Moderators and Clients Real-Time Access to PluggedIN Communities StrategyOne, the insights-driven market research firm and division of Edelman, today announced an enhancement to its PluggedIN Communities offering with the launch of a new mobile community app. The mobile app improves the community member experience by giving users the flexibility to access the PluggedIN Platform from their smartphones, which increases member participation and improves research response time. “We are committed to providing our clients with new and innovative tools and…

  • Election Monitor: How Romney Turned the Tables in Florida

    Steve Lombardo
    31 Jan 2012 | 9:45 am
    Friends, If the first three weeks of January were awful for Romney, the last 10 days have been devastating for Gingrich. Tonight Romney is going to win Florida by a dozen points and put the Gingrich campaign into a tailspin. Whether the pilot will want to or can pull this campaign out of its dive is another question altogether. Romney turned the tables on Gingrich in Florida through some smart tactical moves – including an extraordinary early voting effort – and an all-out blitz on Gingrich. They have been dropping pianos on Newt for 10 days and it has politically destroyed him.

  • Edelman 2012 Trust Barometer

    Allison Quigley
    23 Jan 2012 | 1:26 pm
    Blame for the financial and political chaos of 2011 landed at the doorstep of government, as trust in that institution fell a record nine points to 43 percent globally, according to the 2012 Edelman Trust Barometer. About the Annual Global Opinion Leaders Study The 2012 Edelman Trust Barometer survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25…

  • The Evolution of Family

    Allison Quigley
    23 Jan 2012 | 10:03 am
    This post was originally published on Edelman Digital’s blog. The essence of parenting hasn’t changed – but the definition of who qualifies as a parent, and the day-to-day role of a parent, is rapidly evolving. More than ever, parents are taking to blogs and online communities to voice opinions, seek counsel, and share experiences with other parents. All of that information, and the access it affords to parents – and the families they are part of – provides brands and other organizations with considerations and avenues to reach the family of today. Edelman’s new study,…

  • GE Releases Global Innovation Barometer

    Allison Quigley
    20 Jan 2012 | 12:44 pm
    On January 18th, GE released the results of its 2nd annual Global Innovation Barometer. The purpose of the study is to identify drivers and deterrents of innovation and to analyze perceptions around innovation opportunities and challenges. KEY FINDINGS: 9 of 10 executives report economic crisis negatively impacts their ability to innovate View innovation as primary driver of economic growth, jobs, quality of life Pro-innovation markets produce better economic results New model for innovation in the 21st century validated USA, Japan, Germany, China still perceived as most innovative This marks…
 
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    MarketTools, Inc. blogs

  • Using NPS to Measure Your Customer Loyalty

    CustomerSat Team
    10 Feb 2012 | 3:42 pm
    Joe Camirand This blog post revisits a examination of best practices for using Net Promoter Score* in your customer satisfaction program by Joe Camirand, Vice President of Research & Consulting Services for MarketTools CustomerSat. One of the questions clients focused on customer satisfaction and loyalty often ask me is “how do my NPS scores compare to others?”  NPS, or Net Promoter Score, is a metric for measuring customer loyalty, based on the question: “Please rate your willingness to recommend us to a friend or colleague." The Three Segments of Net Promoter…

  • Shopper Insights: The Path to Purchase (Part 1 of 3)

    Market Research Team
    3 Feb 2012 | 6:06 pm
    Dan Bot There’s been a lot of buzz lately surrounding Path to Purchase – the course of events or activities that consumers follow from the first glimmer of interest in a product up through the point where they actually make the payment to complete the buy. By understanding the components of the Path to Purchase, marketers are able to strategize ways to maximize a product’s impact upon the consumer at each phase to ultimately win the sale. Like many aspects of market research, there’s a lot more to this process than meets the eye – it can be much more complex than…

  • Designing a Customer Survey: Best Practices

    CustomerSat Team
    27 Jan 2012 | 1:09 pm
    the CustomerSat Team This blog post revisits some practical tips from from Jolinda Decad, one of our MarketTools CustomerSat Research Consultants, who offered up great advice on survey design best practices for Voice of the Customer programs in a 10-minute interview that you can listen to here. Here are some of Jolinda's key considerations to keep in mind when you develop your customer feedback surveys: Focus on a specific purpose: As you begin development, resist the urge to pull together a cross-functional team to start brainstorming survey questions. The best surveys focus on a…

  • Profiling Segments: The Most Dangerous Game

    Market Research Team
    17 Jan 2012 | 7:05 pm
    Michael Conklin, Chief Methodologist, I’ve been reading Daniel Kahneman’s new book Thinking, Fast and Slow, and I highly recommend it to any market researcher.  Be warned, though: the implications can be kind of scary.  One of the topics the book covers is the “conjunction errors” that people commonly make – as demonstrated by the classic experiment known as the “Linda Experiment” (see page 156 of Kahneman's book).  Linda is described (keep in mind that the experiment is very old) as “31 years old, single, outspoken and very…

  • Do We Really Need Behavioral Economics? YES INDEED.

    Market Research Team
    12 Jan 2012 | 10:00 am
    Michael Conklin, Chief Methodologist, A recent blog post by Brandon Ellse on Research World’s RW Connect blog argues : "How can behavioural economics practically change the market research landscape? This remains less than clear to me. We’ve all heard about the experiments, their control and treatment groups beautifully poised in anticipation of the 'ta-da' moment where 'real' human behaviour is revealed like a rabbit pulled from a hat. These behavioural economics-inspired tales seem to waft over our intellectual senses, leaving us with a strange feeling of…
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    Cvent Survey

  • Best Practices for 360 Peer Reviews

    CM Arnold
    10 Feb 2012 | 10:00 am
    Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and employee retention. A few 360 Review best practices couldn’t hurt. Joe Folkman, president and co-founder of Zenger Folkman, shared his ideas, in an email interview, for how to create a 360 review that works. It is important for organizations to make it clear that the assessment…

  • Probability Allocation for Measuring Loyalty Behavior

    Greg Timpany
    10 Feb 2012 | 8:34 am
    In a recent post I spoke to the concept of measuring advocacy and customer loyalty with two rating scales. Understanding post-purchase behavior is a key task for marketing researchers, as it is often less expensive to deepen the relationship with existing patrons than it is to acquire new consumers. This form of customer insight has significant implications to marketing strategy. In this post we will be talking through another measure of consumer intention as it relates to repeat business. The probability allocation measure is steeped in brand research, but works quite effectively for…

  • Revisited: Additional Comments are a Survey MUST

    Sherrie Mersdorf
    9 Feb 2012 | 5:28 pm
    Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey MustHave additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any type of online survey—right? Yet, it's a frequently forgotten question. I'll admit even I forget the need for this type of question. I'm usually focused on keeping my questionnaire as short as possible by limiting my survey questions to only essential ones. Read the original post from June…

  • Getting Started with Text Analysis

    Greg Timpany
    9 Feb 2012 | 1:22 pm
    There is a blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools. Where do you start? In my experience with text analysis starting off with a word cloud can be fruitful. These charts provide a visual cue of the importance of words and phrases. The larger the typeface, the more relevant the word is to the data. By relevance I mean number of mentions. The tools on the market now will create a ranking…

  • Customer Loyalty Meets Advocacy

    Greg Timpany
    7 Feb 2012 | 11:04 am
    Is there a difference between advocacy and customer loyalty? Are they both surrogates for customer satisfaction? These are the burning questions that keep marketing researchers awake at night.It is reasonable to expect that satisfied customers will return and do business with you again, with some exceptions. If your business is a restaurant with a high percentage of travelers then hopefully they will leave satisfied, but you shouldn’t expect to see them again. It is also within reason to expect satisfied customers will go to bat for you and share their experience with friends and…
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    iModerate » blog

  • Teaming up to Provide Some Qualitative Education

    Adam Rossow
    6 Feb 2012 | 9:00 am
    Last week Boston – based research firm Chadwick Martin Bailey hosted one of their Tools and Techniques Webinars in which they featured iModerate. Jeff McKenna of CMB, talked with iModerate’s own Christine Tchoumba about Cognitive Theory, how it relates to research, and the importance of having a sound qualitative strategy. The webinar also provided attendees with a look at how online one-on-one conversations can be used as part of an effective hybrid market research approach. To that end, Jeff and Christine went on to cite examples from their hybrid research work together on CMB’s…

  • Grounding Qualitative Research in Cognitive Theory

    Adam Rossow
    10 Jan 2012 | 10:42 am
    For decades quantitative researchers have published studies that identify the cognitive steps that consumers take when making purchase decisions (e.g., Cohen and Kunal (1987); Sirsi, Ward and Reingen (1996)). It is not as widespread, however, to hear about a cognitive approach being used by qualitative researchers. And why not—especially given that it’s essential for qualitative researchers to understand attitudes, motivators and behaviors that drive brand, product selection and loyalty? Whether exploring consumers’ brand perceptions or actual buying intent, constructing qualitative…

  • My Treasure Chest of Marketing, Market Research and Motivational Trends and Predictions for 2012

    Bethany Wilczynski
    3 Jan 2012 | 5:32 pm
    Now that 2012 is here, I thought it would be fun to  look forward at some trends that are happening, and some that are predicted to happen, in the areas of marketing, market research and the little pleasures that keep me (and maybe you too) going.   Marketing Internet video marketing continues to grow. “Online videos have a major impact on Web site search engine optimization. An online video is 50 times more likely to get a first-page Google ranking than a text page. Expect businesses to take notice and continue to add relevant video to their Web sites.” Social media growth will…

  • Patagonia Takes a Stand on Cyber Monday

    Bethany Wilczynski
    30 Nov 2011 | 1:09 pm
    Cyber Monday was a huge success this year. Sales were up 22% from last year’s reaching $1.25 billion, the highest sales to date. Yet, retailer, Patagonia decided to ask their consumers to buy less in support of lowering consumerism and reducing our environmental footprint. In an email campaign and on the front page of their website, Patagonia’s simple headline above their popular fleece jacket, said, “Don’t buy this jacket.” Below this headline was a button to, instead, take a pledge to save the environment. Powerful? Yes. Risky? Yes. Good marketing? Absolutely. One important…

  • How Are Consumers Planning to Shop this Holiday Season?

    Bethany Wilczynski
    21 Nov 2011 | 6:01 pm
    A recent Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB), and iModerate Research Technologies, uncovered some interesting nuggets about how people are planning to do their shopping this holiday season. The hybrid, qual-quant study took a look at what people are doing this year versus last year in terms of dollars spent, how they are shopping and where consumers are seeking out deals. How much are consumers planning to spend? Overall, most holiday shoppers (54% of those polled) plan to spend the same amount of money…
 
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    Conversition Social Media Market Research

  • The Power of Advertisments: Social Media Research Calls Out Nivea

    Conversition Team
    17 Jan 2012 | 12:07 pm
    By Kimberly Wong   Baby, it’s cold outside! Though the holiday season is over and we are no longer singing Christmas songs, baby, it’s still cold outside. Dry skin, chapped lips, cracked hands are all common occurrences during the winter so this is the perfect time to review the performance of a few skincare brands over the last year. For three popular brands, Aveeno, Nivea and Olay, we gathered hundreds of thousands of opinions from across the social media space. We then plotted the percentage of verbatims that were positive over a time span from January 2011 to December 2011. The…

  • The Battle of the Bulge: Does our favorite celebrity ambassador represent our favorite weight loss program?

    Conversition Team
    10 Jan 2012 | 2:47 pm
    By Jennifer O’Brien Happy New Year! Did you make a resolution for 2012? Many did and I’m sure that ‘shed a few pounds’ was at the top of the list for many people. Television commercials advertising weight loss programs are plentiful right now as weight loss companies vie for your hard-earned dollars. As always, celebrities are a key component of their commercials.  Jennifer Hudson has been the face of Weight Watchers for some time, and new commercials feature Mariah Carey using the Jenny Craig diet and Janet Jackson using Nutrisystem. But does having the favorite celeb also mean…

  • Netgain 6.0: An MRIA Social Media Workshop by Annie Pettit

    Conversition Team
    5 Dec 2011 | 10:17 am
    Click here to register Learn to Love Blogging and Twittering: A MRIA Workshop led by Annie Pettit St Andrews Club and Conference Centre, Toronto, ON Tuesday Jan 24, 2012  8:30-9:00am - Includes continental breakfast 9am-Noon - Workshop with coffee/tea and break snacks Objective: To become familiar with the art of blogging and tweeting so that you can actively participate in and benefit from the social media space Who will benefit? This workshop will benefit those who are thinking of writing a blog and learning how to tweet. These are quickly becoming social media requirements for…

  • Like A Survey #MRX

    Conversition Team
    4 Nov 2011 | 9:15 am
    Does social media scare you? Does it seem strange and mysterious?  Read our recent publication in the Vue and see if you feel the same way afterwards. Enjoy! As published in the Vue, October 2011, by the MRIA.

  • Tea Parties and Turmoil, an Esomar Webinar

    Conversition Team
    1 Nov 2011 | 7:06 am
    Don’t worry! If you missed the Esomar webinar, here are the slides for you to enjoy on your own. Welcome to the summer of Tea Parties and Turmoil: Measuring the summer of riots in London
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    InsightfulAnalytics

  • A Look at Scan ‘n Scram Mobile Behavior

    InsightExpress
    19 Jan 2012 | 11:44 am
    If you’ve never heard of the term “scan ‘n scram,” it describes the act of trying to find an item’s lowest price by scanning its barcode in a store with your phone and then purchasing it more cheaply elsewhere.  This high tech bargain hunting activity – and its effect on retail – is also the latest topic to be fervently discussed among many analysts in mobile and retail industries. Whether you’ve only read about the technique or consider yourself a diehard scanner ‘n scrammer, you’ll be interested in Kathryn Keogel’s piece,…

  • How to Evaluate and Buy Online Ad Effectiveness Research | Part 4: Cookies

    Marc Ryan
    17 Jan 2012 | 7:07 am
    Often misunderstood, always controversial, the ubiquitous cookie is the main mechanism for tracking ad exposure in ad effectiveness studies.  True to its pedigree, the cookie enjoys quite a bit of notoriety,  frequently showing up in Wall Street Journal headlines.  Some consider it to be the Achilles heel of online ad measurement because it’s so susceptible to deletion.  The idea that an individual could be exposed to an ad,  delete the cookie associated with the ad, and subsequently be sampled for a control cell seems to be a deal breaker to some buyers of ad effectiveness…

  • Well, They Liked the Polar Bears…

    John Pemberton
    16 Dec 2011 | 7:02 am
    Coke® recently made news with their Arctic Home promotion supporting the brand’s charitable partnership with the WWF to raise money for an Arctic sanctuary for polar bears.  Just not the kind of news they were hoping for. The promotion was featured on creative package elements for all three Coke Brands: Coke, Diet Coke® and Coke Zero®.  For Diet Coke and Coke Zero, the promotion was an enhancement of basic package design, featuring oversized flakes on cans and some labeling that drew attention to the campaign. The most dramatic change came in the packaging elements that wrapped the…

  • Introducing Tablet AdInsights

    InsightExpress
    7 Dec 2011 | 1:20 pm
    You’ve read the articles and seen the data: tablets have arrived and in a big way.  To help our clients make sense of this revolutionary channel, today we introduced Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices. We see Tablet AdInsights, affectionately referred to here as TADI, as a timely response to a growing industry need.  Born out of InsightExpress’ industry leading AdInsights® offering, Tablet AdInsights allows advertisers, agencies and publishers to measure the brand impact of…

  • The Top 10 Marketing Tactics for Major Brands

    Jerome Shimizu
    17 Nov 2011 | 9:57 am
    Last week at the IIR’s The Marketing Research Event, I was asked a question about marketing effectiveness and ROI that I’ve heard many times over the years: What works best? Unfortunately the short answer is: It depends. But now for the long answer… Over the years, I’ve had the good fortune to review hundreds to thousands of marketing accountability projects (aka Marketing Mix Models, ROI analyses, ad effectiveness, price elasticity, CRM, attribution modeling, etc.) across almost every imaginable major brand and numerous marketing strategies.  Just as Einstein may have been inspired…
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    Market Research Bulletin

  • ‘How to Distill Mounds of Rich Mobile Consumer Insights’ is subject of John Williamson’s presentation for Market Research in the Mobile World Conference

    admin
    9 Feb 2012 | 12:22 pm
    DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers. The bad news is that because of the preponderance of mobile technology, brands have never before had so many rich consumer insights at their disposal. But what if brands could efficiently and effectively take this in-the-moment, candid, direct flood of information they’re getting from consumers and turn it into distilled, logical, organized, compelling,…

  • IBM Webinar

    admin
    9 Feb 2012 | 11:59 am

  • WorldOne redefines industry list match process

    admin
    8 Feb 2012 | 1:44 pm
    New York, NY (February 8, 2012) – WorldOne, the global leader in online healthcare data collection, announces the launch of a new List Match tool, which is now available on its proprietary client portal, WorldOne LIVE.  This is an industry first allowing WorldOne clients the ability to instantly run list matches through a user-friendly interface at no cost.   “We are very excited to release this innovative tool that empowers our clients. It’s so simple to use.  Just upload your list and within a matter of minutes you have full list match results. List matches are known to be…

  • reInvention, a New Sampling Firm, Modernizes Data Collection Process

    admin
    7 Feb 2012 | 8:04 am
    WESTPORT, CT, February 6, 2012 – Announcing the launch of reInvention LLC, an innovative new company providing the market research industry with next-generation research data collection.  Founded by research industry pioneers Hugh Davis and Keith Price, the team is comprised of experienced sampling professionals who are exclusively focused on making data collection easy while delivering quality results. While most sample providers are promoting the use of automation and do-it-yourself methodologies, reInvention is instituting a more human-to-human, consultative approach to sample…

  • iModerate Introduces ThoughtPath™

    admin
    6 Feb 2012 | 2:39 pm
    (Denver, Colorado) February 6, 2011 – iModerate Research Technologies, a leading qualitative research firm, recently implemented ThoughtPath™; a new holistic approach to bring more relevance and honesty to their client’s qualitative research. ThoughtPath revolves around three Cognitive Theories – Identity Theory, Perception Theory and Phenomenology. These theories allow iModerate’s qualitative experts to better understand consumers’ inherent thought processes and how they make decisions. Depending on the research question, iModerate’s qualitative team blends the optimal…
 
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    PeopleMetrics Industry News

  • Empowering Employees: Three Actions to Improve the Employee Experience

    Janessa Lantz
    8 Feb 2012 | 7:50 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions WorkSimple, a social work performance platform,  predicts that in 2012 we will see “the growth of empowerment and engagement” as a core strategic focus. If you are one of the managers or leaders currently looking for ways to better empower your employees, here are three recommended actions: 1. Remove barriers to success At the start of any new Employee or Customer Engagement project, we will typically conduct…

  • The People Metric: Measuring Experiences

    Janessa Lantz
    31 Jan 2012 | 8:16 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions Better experiences – every customer and employee wants them, businesses want to provide them, and solutions providers promise them. But how does one actually track something as elusive as an “experience”? The following is an introduction to how we help companies measure their delivered experiences. At PeopleMetrics, we focus on tracking both behavioral and emotional outcomes. And while this approach can be a…

  • If Insight Falls in a Forest of Data, Does Anybody Hear it?

    Janessa Lantz
    24 Jan 2012 | 7:57 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions In a report titled, “The Digital Universe Decade – Are You Ready?” EMC stated that in 2010 alone 1.2 zettabytes of digital information was created. This is equal to: The digital information created by every man, woman, and child on Earth “Tweeting” continuously for 100 years 75 billion fully-loaded 16 GB Apple iPads (which would fill the entire area of Wembley Stadium to the brim 41 times) A full-length…

  • Brand Ambassadors: How People Bring Your Brand to Life

    Janessa Lantz
    19 Jan 2012 | 7:46 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions Last year we launched our first annual Brand Ambassador Awards. We have found over the past 10 plus years of working in customer and employee engagement that every company has individuals in it who continually go above and beyond for clients. Using customer feedback we uncover their stories. These employees have an empathetic understanding of the customer experience. They find ways for clients to save money. They…

  • Understanding the Employee Experience

    Janessa Lantz
    11 Jan 2012 | 7:59 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions Engaging employees can be a daunting task, and with all of the jargon out there, it’s easy to get lost and not know what next steps to take.  In this post, we examine the eight dimensions of our Employee Engagement model, illustrated with real-life examples of companies who embody what these drivers are all about. First, Resources and Rewards are the functional aspects of Employee Engagement. They are…
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    QualBlog

  • Forbes says CMOs Misunderstand Social Media Motivators

    jimb
    10 Feb 2012 | 9:50 am
    A recent article in Forbes titled, “A Wide Divide Between Brands and Consumers in Social Media” cites a survey of consumers active in brand social media sites and CMOs who are responsible for those sites.  As the title suggests, one of the most surprising findings was that consumers go to brand sites for games or coupons or something they can “get.”  Marketers tend to believe they come to learn or express themselves.  If you are responsible for a brand’s social media presence, this is a key finding that should cause you to pause and think about how you engage…

  • Focus Group Fingers All Over Super Bowl Commercials

    lanthony
    6 Feb 2012 | 11:06 am
    Super Bowl commercials generate more conversation in Monday morning meetings today than almost anything else. With social media, the conversation following a Super Bowl ad is immediate. Last year, you may remember Groupon’s commercial about the troubles in Tibet resulted in a backlash on Twitter, and a formal apology. It will be studied in business schools as a marketing misstep. One of the lessons from that failed 2011 commercial was the alleged lack of testing that preceded its airing. Marketers weren’t going to make that mistake with 2012 Super Bowl commercials. According to a…

  • QualBoard Mobile…Born-On Date: February 1, 2012

    jimb
    1 Feb 2012 | 3:58 pm
    Sometimes introducing a new product is a little like birthing a baby. There is a lot of excitement and expectation followed by some intense pain leading to pure joy and pride at the result. Today, 20|20 Research has “birthed” QualBoard Mobile. It has been in development for a while, caused some pain as it came to fruition and has created tremendous pride here at 20|20 in the end product. QualBoard Mobile (QBM) is an innovation that delivers on the promise and expectations we have anticipated for mobile qualitative research. QualBoard Mobile has two primary functions. 1. QBM allows…

  • Mobile Market Research Association is born

    jimb
    26 Jan 2012 | 9:02 pm
    On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA).  It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile.  There is no doubt that “mobile” is hot in our industry and that the promise for conducting research using smart phones is immense.  Mark is a friend whom I have known for about 15 years as a researcher who is a serial entrepreneur at heart (a very rare combo). …

  • Learning from Social’s Influence on Mobile: Applications for Qualitative Research

    lanthony
    25 Jan 2012 | 8:16 am
    As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, Social and Mobile Interplay a Major Consumer Trend, cites a Pivot Conference study that may provide a new way to approach mobile qualitative research efforts. According to the research, smartphone users are spending a large…
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    SURVEY ON THE SPOT Blog

  • Help Your Best Customers Help You – Part II

    surveyonthespot
    1 Feb 2012 | 12:12 pm
    According to a July 2009 study by Econsultancy, 90 percent of online consumers trust recommendations from people they know, while 70 percent trust the opinions of unknown users. These statistics suggest that positive social networking reviews and positive reviews on sites like Yelp can result in a surplus of new customers. Put in perspective, consider [...]

  • Help Your Best Customers Help You – Part I

    surveyonthespot
    25 Jan 2012 | 10:09 am
    Feedback from current loyal customers should be treated just as importantly as feedback from new visitors. Make it easy for customers to take your surveys and connect with you on social media, remedy problems in a timely manner, and track improvements with ongoing surveys. Make it easy Customers can share their experiences with any given [...]

  • Selecting the Right Venue for Your Event

    surveyonthespot
    18 Jan 2012 | 10:06 am
    When choosing a venue for your conference, trade show, or other event, there are several key factors that you should keep in mind to ensure that the venue meets your needs and that your event runs smoothly. Get to know your target audience and what they want from the event, then evaluate your potential locations [...]

  • Survey on the Spot Secures $750,000 in Seed Funding

    surveyonthespot
    17 Jan 2012 | 2:43 pm
    We have some very exciting news to announce! Survey on the Spot has just closed a round of seed investment funding for $750,000 shared by Kepha Partners, a Waltham venture capital firm; Angel Street Capital of Providence; and Mike Sheehan, a strategic investor. While, of course, this is very exciting for us, you probably want to [...]

  • Survey on the Spot Receiving Record-High Responses in Healthcare Sector

    surveyonthespot
    11 Jan 2012 | 5:07 pm
    Last month, we wrote a blog post about an upcoming  rule mandated by the Affordable Care Act that will result in hospitals with the highest patient satisfaction ratings receiving the largest reimbursements from Medicare. In essence, the hospitals with the happiest patients will become the most profitable hospitals. Of course, we recommended that hospitals use Survey on the Spot’s [...]
 
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    AYTM

  • Developing Brand Image Through Brand Imagery – Part 3

    Susan Gunelius
    10 Feb 2012 | 10:02 am
    Using Market Research to Define Brand Imagery Do you know the brand imagery elements that your consumers feel emotionally connected to? Are there specific visual elements of your brand that are particularly important to them? If you don’t know the brand imagery that consumers associate with your brand and feel connected to, then you need to conduct market research to find out. And if you do understand your customers’ brand imagery hot buttons, you need to conduct ongoing research to ensure they’re preferences and feelings haven’t evolved. That’s the focus of Part…

  • Online Search Habits Survey: Many Use Search Engines Differently

    Anne Pilon
    10 Feb 2012 | 7:53 am
    Americans rely pretty heavily on search engines as a source of information. With just a few keystrokes, users can pull up information about an almost endless amount of topics. But what are the habits that drive these searches, and are people mostly happy with the results they obtain? Specific Searches In Ask Your Target Market’s latest survey, 55% of respondents said they use search engines multiple times per day. Another 30% said they use them daily, 11% said they use them about once a week, 5% said they use them rarely, and just one respondent said they don’t ever use search engines. Of…

  • Developing Brand Image Through Brand Imagery – Part 2

    Susan Gunelius
    9 Feb 2012 | 10:02 am
    Brand Imagery as an Element of Brand Equity In Part 1 of the Developing Brand Image Through Brand Imagery series, you learned the primary differences between brand image and brand imagery. Now, it’s time to learn how brand imagery affects brand equity. Building your brand’s equity should be a strategic priority, so it makes sense that developing brand imagery should be a part of that strategy, too. Understanding Brand Equity In my Brand Equity Series, I define brand equity as follows: “The tangible and intangible value that a brand provides positively or negatively to an…

  • Negative Advertising Survey: Attack Ads can Backfire on Brands

    Anne Pilon
    9 Feb 2012 | 9:07 am
    Americans are bombarded with advertising messages every day. Most of these messages tell consumers why they should buy a certain product or support a certain brand, but some go another route. Negative ads attack a competitor rather than showcasing the good things about the advertising brand. Do these negative ads really work, or do they sometimes turn customers off to the advertising brand? Advertising Prominence In Ask Your Target Market’s latest survey, 82% of respondents said they regularly encounter TV commercials, 72% regularly encounter online ads, 46% encounter signs or billboards,…

  • Developing Brand Image Through Brand Imagery – Part 1

    Susan Gunelius
    8 Feb 2012 | 10:01 am
    Brand Image vs. Brand Imagery In my new series, Developing Brand Image Through Brand Imagery, you’ll learn how brand imagery differs from brand image as well as how to use brand imagery to build an overall brand image. Sound confusing? Don’t worry. That’s what Part 1 of the series is for. Keep reading to learn the difference between brand image and brand imagery. What is Brand Image? You brand’s image is a direct reflection of your brand promise. If you’ve done a good job of consistently communicating your brand promise through branded experiences, then your…
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    BrandSavant

  • The Renaissance Weekend

    Tom Webster
    9 Feb 2012 | 11:12 am
    TweetI loved Mitch Joel’s recent take on the death of the unconference, and share his regret that these types of events appear to be waning. I’ve been to several of these – some good, some bad. Most of the ones I have attended seem to have sputtered and stumbled under their own weight – with too many people in a room, self-organizing can become a wincingly painful exercise. Mitch is exactly right to call out the various unconferences that are really just poorly organized conferences by another name. I would much rather attend a well-curated conference (like Explore, or…

  • The Venn Diagram That Could Destroy Your Business

    Tom Webster
    4 Feb 2012 | 2:24 pm
    TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call it 10% for discussion – while the remainder do things like curate, consume, etc. Also, some percentage of your customers represent your core customers – the people who are most passionate and loyal purchasers of your product. Again, for the sake of argument, let’s also call that 10% of your customer base. So, you have a small percentage of content creators, and a small percentage of business drivers. That’s what you know. Here is…

  • Influence From The Bottom Up

    Tom Webster
    25 Jan 2012 | 8:39 am
    TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me provide context for my own international clients. This year’s report is chock full of insights, and some remarkable shifts. Some of the changes from 2011 can be attributed to a bit of a change in the methodology of the research, but (as a researcher myself) I appreciate the transparency in reporting those changes, which I believe make the data richer. David Armano has a nice piece here on the shift in trust from organizations to individuals which…

  • Relying on Data Produced As “Content” – A Video Interview

    Tom Webster
    17 Jan 2012 | 6:23 pm
    TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run by my friend Jason Falls. SME will be hosting a series of five events all over the country under the “Explore” moniker, and he has definitely raised the level of discourse – both by inviting top talent to speak (Aaron Strout, Tim Hayden, DJ Waldow, Zena Weist, Copyblogger’s Brian Clark and many more – all at the top of their game) and by challenging that talent to truly deliver a world-class educational experience. I will also be speaking,…

  • Don’t Like Your Klout Score? Here’s How To Do An End Run

    Tom Webster
    6 Jan 2012 | 9:33 am
    TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the topic has not been sufficient to warrant notice by Klout or any other influence service. So here I sit, bereft, betrayed, bewailing and bemoaning — in short, a beloser. So what’s a poor boy to do? Surely I don’t want to turn my tweets into a withering torrent of headphone-related detritus, in a futile effort to show on the big Klout board. No, that would decrease my influence, if anything, if my social media output turns into a one-note joke. My tweet stream is about me,…
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    Floodlight

  • Is That Reliable?

    Lisa
    9 Feb 2012 | 12:06 pm
    For the past several weeks, I have attempted to showcase various local and national polls that demonstrate both polling methodology and the potential use cases for the data and results produced. We are constantly inundated with information regarding the research results of polls.  Whether you are watching the news, taking in a television program, accessing a website, or checking your mobile applications in order to keep up with information, you are more than likely being exposed to the results of one poll or another. The language that identifies polls can vary but typically includes a…

  • Humanitarian Aid

    Lisa
    3 Feb 2012 | 11:12 am
    Having continuous access to international news sites, search engines, online newspapers, and social media is a double-edged sword.  On the one hand, you are constantly updated on the local, national, and global events almost immediately after they occur.  On the other hand, there is no shortage of disheartening news about humanitarian crises caused by natural and man-made disasters. However, humanitarian aid organizations are able to use widespread access and knowledge to swiftly and efficiently inform the public of situations that require humanitarian aid and intervention, in the hopes of…

  • An Interesting Trend

    Lisa
    25 Jan 2012 | 3:58 pm
    Last year was not a great year for the media, who actually made international news themselves after they were found to be complicit in widespread phone hacking scandals.  British-based News International shuttered News of the World, one of the oldest papers in the world (it had been around since 1843) amid a widespread hacking scandal that incited public backlash and mass withdrawal of advertising. It is fair to say that this scandal has had widespread and profound effects on how the public views the media, and how the media conducts its research and reporting.  However, the Guardian has…

  • Double Check

    Lisa
    19 Jan 2012 | 2:15 pm
    It happens every four years, although it almost seems like a constant, ongoing process.  That’s right, it’s a presidential election year yet again.  While the Republican primaries only began a little over two weeks ago, the lead up to the kickoff started much earlier than that. The process of securing a presidential, senatorial, congressional, gubernatorial, or mayoral party nomination is a complex and trying process, and prospective politicians rely heavily on public polls to gauge their election potential and public perception of their party platform. There are various agencies…

  • Intangibles

    Lisa
    13 Jan 2012 | 1:14 pm
    Last week’s post explored the ongoing challenges of collecting survey data and producing statistically significant data on variables that are intangible.  How do you measure a feeling, emotion, thought, or moral or ethical inclinations? One of the most important factors in successfully producing relevant data where perceptions are concerned is surveying demographically relevant, mathematically representative survey populations.  Researchers must have a very firm idea in mind when it comes to selecting survey respondents from the overall population. So how are these large-scale ideas…
 
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    uSamp Blog

  • INFOGRAPHIC: Why 13% Don’t Engage on Social Media Sites

    lsozio
    2 Feb 2012 | 12:03 pm
    More findings from the uSamp’s “Social Media Habits and Privacy Concerns Survey“:

  • 3 Tips for Successful Market Research Project Management

    lsozio
    1 Feb 2012 | 12:02 pm
    By now you’ve heard a variety of voices from uSamp, and hopefully learned a little bit about our culture and position within the market research industry. From debates on panel size and DIY to European Union forecasts and remote management strategies, uSamp’s has attempted to wrangle diverse perspectives and reveal our willingness to be transparent. We recognize the importance of contributing to the heated discourses that are happening in various MR forums across the web and at conferences. But at the same time, we realize that it is important to let you know how we operate. One of the…

  • INFOGRAPHIC: uSamp Datapoint Study Finds Gender Gap over Social Media Privacy

    lsozio
    29 Jan 2012 | 7:02 pm
    Most women using social media are just as willing to reveal personal information about their relationships, jobs, brand preferences and political and religious affiliations as men — but when it comes to details like phone numbers, location, and email or physical address that might put their personal security at risk, women are significantly more wary than men. These are among the findings of the “Social Media Habits and Privacy Concerns Survey,” a new nationwide study conducted by uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS…

  • Will Social Media Kill Market Research?

    lsozio
    25 Jan 2012 | 11:24 am
    by Ben Leet, Sales Director It’s easy to sit and blame Mark Zuckerberg. After all, isn’t he the one that radically changed the way that humans interact with each other, creating this frenzy around two buzzwords: “social media”? However Facebook hasn’t changed the way human beings think, interact or communicate–it’s simply given us a tool to do this more efficiently than we could have done before. We are fundamentally sociable beings; we build friendships and relationships, we take care of our young, sick or elderly, and we place huge emphasis on our interactions with…

  • Entrepreneur Journeys: Sramana Mitra Talks Sample

    lsozio
    18 Jan 2012 | 11:20 am
    uSamp’s CEO, Matt Dusig recently shared his entrepreneurial path with  Sramana Mitra, founder of the One Million by One Million global initiative aimed at helping a million entrepreneurs to reach a million dollars each in annual revenue and beyond by 2020. The case study can be accessed in its seven-part entirety on Sramana’s blog.
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    Research Access

  • Mobile Market Research Trends, Part 4: HTML5

    Dana Stanley
    10 Feb 2012 | 9:57 am
    On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 4 of the webinar, which covered the topic of HTML5. Esther Rmah LaVielle Esther LaVielle: All right, let’s go ahead and move on to the next thing, which is HTML5. And how would this benefit mobile market research? I’m going to go ahead and let Chad start. Chad Bhandari Chad Bhandari: Yeah, I…

  • Mobile Market Research Trends, Part 3: Passive Data Collection

    Dana Stanley
    9 Feb 2012 | 8:41 am
    On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 3 of the webinar, which covered the topic of Passive Data Collection. Esther Rmah LaVielle Esther LaVielle: All right, let’s go ahead and move on to our third topic here, which is passive data collection. This is a new thing to me. I actually have not heard about this until a couple days ago. So…

  • Mobile Market Research Trends, Part 2: Mobile Panel Communities

    Dana Stanley
    8 Feb 2012 | 10:51 am
    On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 2 of the webinar, which covered the topic of Mobile Panel Communities. Esther Rmah LaVielle Esther LaVielle:  Let’s go and move on to the next topic here, which is panel communities. Basically, what are panel communities and what do you believe are its benefits to a company? Chad Bhandari Chad…

  • Mobile Market Research Trends, Part 1: Mobile Gamification

    Dana Stanley
    7 Feb 2012 | 3:05 pm
    On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 1 of the webinar, which covered the topic of Mobile Gamification. Esther Rmah LaVielle Esther LaVielle: Here are our trends that we’re going to be talking about; gamification, panel communities, passive data collection, HTML5, mobile ethnography, and hyperlocal surveys. So the first topic we’re…

  • Satmetrix Reveals Social Net Promoter Score

    Dana Stanley
    3 Feb 2012 | 1:05 pm
    The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore. Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis. The announcement seems to have gotten significant attention so far, including a nice writeup from Mashable, which likened the SparkScore a “Klout score for brands.” Coming soon on Research Access will be my…
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    SurveyBuilder Blog

  • Forget Victoria’s Secret: eHarmony’s Valentine’s Day survey says 2012 is all about an “experience”

    Sozio
    10 Feb 2012 | 12:04 pm
    You might think that in this digital age of instant gratification, men have it easy. It is virtually impossible to forget Valentine’s Day in our always-on world. Even if you blindfold yourself,  you wouldn’t get far before Siri’s voice would remind you. Don’t have an iPhone 4S? Even if you innocently open your laptop to read the news, targeted ads already have your best interests in mind. You don’t say? Perfect couples massage: a self-cleaning kitchen for her and a self-programmed entertainment center for you? How did you guess? The bespoke cousin of tacky…

  • The State of Online Shopping: SteelHouse Survey Says Consumers Plan to Spend More In 2012

    Sozio
    9 Feb 2012 | 1:34 pm
    Once upon a time, we had to wait for a special occasion to get what we wanted. We made wish-lists for the holidays, picked favorites for our birthday and excessively hinted to mom, dad, heck, whomever would listen until they broke down and gave into your whiny requests. Now-a-days, who waits for gratification when you have online retailers paying for ads that target your search queries so that even if you’re not in the market, you can’t help but be sidetracked into an innocent click? With so many eCommerce sites competing for your attention in this A.D.D. world, retailers have had…

  • Dream Super Bowl match up?

    Sozio
    3 Feb 2012 | 6:42 pm
    Who do you want to win the Super Bowl? Who do you think will win the Super Bowl? What would be your dream match up?

  • 88% of viewers plan on taking Facebook along to their Super Bowl Party

    Sozio
    3 Feb 2012 | 2:18 pm
    Do you plan on having more than one screen (mobile device, laptop) active while you are watching the game? Do you plan on engaging with social media platforms while watching the game? If yes, which of the following social media platforms will you engage with while watching the game? Surprised that Google+ Hangouts is missing from the equation! Anyone plan to invite your friends into your living room through video chat?

  • Anti-Super Bowl Fiesta: Al Bundy Marathon?

    Sozio
    3 Feb 2012 | 1:08 pm
    So we admit, we’ve been riding the Super Bowl bandwagon all the way to Indy. But to be fair, we put out a poll for those of you (29%) who won’t be tuning into the games this weekend. What would you rather watch on Sunday? Here are some of your responses: Although we can’t argue with major networks, we sympathize with those who’d rather watch Babe instead of pigskin.
 
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