Market Research

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    Topix: Market Research News

  • Research and Markets: South Korean Market for Dental Prosthetics and CAD/CAM Devices 2010

    9 Feb 2010 | 5:58 am
    "South Korean Market for Dental Prosthetics and CAD/CAM Devices 2010" South Korea has the second largest population of the countries covered in this report, and thereby the second largest market for dental prosthetics, behind Japan.

  • Research and Markets: Australian Market for Dental Prosthetics and CAD/CAM Devices 2010

    9 Feb 2010 | 5:50 am
    "Australian Market for Dental Prosthetics and CAD/CAM Devices 2010" The Australian market for dental prosthetics is the third largest in the Asia-Pacific region.

  • Digital Research Consultant

    8 Feb 2010 | 6:44 pm
    The Digital Edge is an online research solutions provider offering a range of services across online surveys including: panel and community management and specialised web 2.0 market research consultancy.

  • Various Opportunities

    5 Feb 2010 | 6:32 pm
    Synovate is the world's most curious "large/small" company. We're custom market researchers! Our job is to learn what people like, and why they like the things they like.

  • Advertise with Voices

    25 Jan 2010 | 3:01 am
    VOICES of Central Pennsylvania 133 South Allen St State College, Pa. 16801 Telephone: 814-234-1699 Website: http://voicesweb.org You can send an email to advertising@voicesweb.org A to get prices and assistance, or use the web contact form link below: Pick up a copy of VOICES at a distributor , or at our online archive .
 
 
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    The QuestionPro Blog

  • Excellent Articles and Thoughts on Customer Feedbackue

    Ivana Taylor
    8 Feb 2010 | 11:24 am
    There has been a lot going on in terms of customer feedback lately.  Today, I thought I would share a little link love and give you a quick overview of what other experts have been writing about when it comes to “customer feedback” Customer Feedback Listening Posts: In my previous post about customer research trends, I mentioned that collecting feedback has gone far beyond the traditional phone, paper and even online surveys.  In this article, Jeff Henning does a terrific job of drilling down into several different customer feedback channels that you can use. Expand Customer…

  • 3 Ways to Measure Your Social Media Effectiveness

    Ivana Taylor
    5 Feb 2010 | 7:07 am
    Let’s face it. Businesses and the left brained among us thrive on what can be measured.  Social Media, which can be wildly effective, can also be difficult to measure.  Social Media is about reaching the masses and leveraging networks.  Think of your Social Media strategy as you would paying for advertising for television. There is a huge potential to reach everyone, but the only way to truly know the effectiveness of a campaign is ultimately how many people respond to the message. Here are three ways we can measure the success of a Social Media Campaign: Response, Reach, and…

  • Customer Research Trends for 2010

    Ivana Taylor
    3 Feb 2010 | 5:20 am
    Trendwatching isn’t just for designers and marketing and design professionals.  Market researchers want to know what’s hot in the world of measuring customer experience as much as everyone else! I’ve pulled together some of the new and trending ways that customers provide information and organizations collect it. Tracking Social Media Conversations.  Focus groups used to be the only way to get that special “voice and body language” of the customer without all the cost and logistics involved.  Social media applications provide a virtual “room” where…

  • The Frequent Responder Paradox

    Ivana Taylor
    31 Jan 2010 | 11:47 pm
    There is a paradox in the market research industry around respondents.  We do all we can think of to convince people to take our surveys.  When they respond enthusiastically to our pleas and become frequent responders, however, we tend to deride them as “professional respondents,” accuse them of “gaming the system” and doubt the accuracy of their answers. This contradiction can hurt our credibility with the public we are seeking to engage in our research. Moreover, our distrust of frequent responders has been proven to be unfounded.  Studies that Survey Sampling International (SSI)…

  • Goal or Promise? Which is more Powerful?

    Ivana Taylor
    29 Jan 2010 | 5:17 am
    I was watching a video on iLearningGlobal.tv. Bill Bartmann, one of the lecturers on iLearningGlobal was discussing the difference between a goal and a promise. He mentioned a study at Yale Medical School that where 70% of the people who set goals do not meet them but 98% of the people who set promises to themselves meet the promise. So what is the difference between a goal and a promise? A promised is defined as a declaration that something will or will not be done. A goal is defined as the result or achievement toward which effort is directed. Is a promise a specific outcome whereas a goal…
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    Outsell Reports

  • 2010 - The Year of Reckoning: Five Crucial Technologies for Information Publishing

    1 Feb 2010 | 4:00 pm
    Selecting and deploying technology has become a do-or-die proposition for businesses. But with so many technologies out there, many publishing executives are scratching their heads over which ones to adopt and which ones to avoid. Furthering the challenge, Outsell believes that 2010 will mark the year in which existing and emerging technologies will again begin reshaping information publishing in ways that will make the print-to-digital shift look simple by comparison. This CEO Topics report is intended to help publishing executives identify technologies “that matter” - ones that can…

  • Information Industry Market Size and Share Rankings: Preliminary 2009 Results

    25 Jan 2010 | 4:00 pm
    This report analyzes preliminary estimates of 2009 revenue and 2008-to-2009 growth in the $366 billion information industry and its segments. Of 11 segments covered, only three – Education & Training, Scientific, Technical & Medical information, and Search, Aggregation & Syndication – showed positive growth. The others showed declines of up to 19%. The report includes: - Revenue and growth rates for the total information industry, which lost 8.4% of its value in 2009, and its top 20 companies, which in aggregate saw a revenue decline of 4.7% in 2009; - Analysis of macroeconomic trends and…

  • Use of Interactive Media and Social Networking in Corporate, Healthcare, Education, and Government Roles

    12 Jan 2010 | 4:00 pm
    Outsell regularly surveys information users in the workplace and in academia - the students, faculty, healthcare providers, and corporate and government professionals commonly referred to as "knowledge workers" - to investigate what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, ways in which they communicate with others, and a host of other attributes. Mobile devices and social networks have been two hotspots in the consumer markets in recent years as more people have begun…

  • End-User Generational Analysis: How Age Relates to Information Habits

    7 Jan 2010 | 4:00 pm
    This report is aimed at publishers and information providers. It analyzes our latest research on information users’ habits, preferences, and spending based on age, and finds that age has become less useful as a predictor of behaviors and preferences over the last decade. The conventional wisdom that younger users are better searchers while older workers are wiser regarding information quality is increasingly inaccurate. To some degree, technology adoption is evening out across the generations. What this means is that, when developing products, publishers and information providers may be…

  • Outsell’s eMedia Organization Part III: Analytics-Wired Content

    6 Jan 2010 | 4:00 pm
    Outsell created the phrase “analytics-wired content” to describe content that is developed and distributed based upon data harvested from online analytics – what the readers say they want to read, and what they actually do read. This new trend in online publishing drives closer engagement with readers, making them more valuable to advertisers. This study lays out the best practices of publishing leaders who have deeply interwoven their analytical and editorial functions. It identifies the skill profiles these leaders exhibit and sources of the necessary talent. The report contains…
 
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    comScore Blog

  • Update on the Evolution of comScore Media Metrix 360

    24 Jan 2010 | 7:48 am
    It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution which integrates server-side web analytics which do a good job of measuring total page views (if properly filtered for non user-requested traffic and counted correctly as one beacon per page) and panel-based audience measurement which provides insights into behavior of individual people, as opposed to cookies or machines.

  • 2009: Another Strong Year for Facebook

    21 Jan 2010 | 8:09 am
    Last week comScore released our December 2009 U.S. Media Metrix data, which means of course that we can now look back at 2009 and take stock of what happened in the digital world during the past year. We’re in the process of summarizing these key stories right now and we’ll be releasing The 2009 U.S. Digital Year in Review report in the coming weeks. Stay tuned for more on that…

  • Advertising Effectiveness 101

    19 Jan 2010 | 10:35 am
    Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up about the opportunities ahead for...

  • Growing Number of Smartphone Users Bodes Well for Mobile Web

    12 Jan 2010 | 9:30 am
    Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution, and a significant acceleration in mobile internet use. This last is particularly important, for while content will continue to converge under the digital umbrella, the mobile internet can bring it to a wider and more consistently engaged audience.

  • The Click and Affiliate Marketing

    5 Jan 2010 | 7:02 am
    Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals. Fred’s conclusion is that using clicks fails to give affiliates full credit for the value of their referrals. As you can imagine, Fred’s post resonated with me because of comScore’s extensive research into online advertising effectiveness. We have come to the same conclusion as Fred. I responded to Fred with a comment that I hope you’ll find valuable.
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    Tom H. C. Anderson

  • Foundation for Transparency in Offshoring - Three Month Update

    Tom H C Anderson
    5 Feb 2010 | 2:03 pm
    After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media. A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles Osgood pointed out, “one indication of the validity of a principle is the vigor and persistence with which it is opposed. In any field, if people see that an idea is obvious nonsense and easy to refute, they tend to ignore it. On the other…

  • @TomHCAnderson Back on Twitter Tweeting about Anderson Analytics, #MarketResearch and #MR

    Tom H C Anderson
    5 Feb 2010 | 6:27 am
    Miss us? - We’re back! Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go. I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said that Twitter is the Babylon of Spam, and that it is mainly for marketers and those selling something (a product, service or cause). So if there aren’t many customers there then why bother Tweeting? It’s true. Look at the list of Next…

  • Reward for Being the Top Market Researcher on Twitter

    Tom H C Anderson
    3 Feb 2010 | 1:41 pm
    My views on using Twitter for marketing and market research I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use of these services among other professionals in your industry is often met with some sort of account freeze or other punishment. (you may recall the LinkedIn incident when my account was frozen for having an “inappropriate” image). These…

  • Next in Social Media Market Research

    Tom H C Anderson
    30 Jan 2010 | 7:40 am
    Passing the Research Baton to the Consumer When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions. Enter Temour-Pedics commercial. Basically, “don’t trust us, do your own online research”. Great! In the near future perhaps the market for blog mining tools etc. will not be corporate PR departments, but end consumers? Tweet…

  • Data Mining and Social Media in Market Research (Interview)

    Tom H C Anderson
    29 Jan 2010 | 9:46 am
    Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here: There is also a transcript on the Operandi blog and below if you prefer reading. Dana Stanley: Hey Tom, how are you? Tom Anderson: Good, how are you? DS: Good, thanks for taking the time to participate in this podcast. TA: My pleasure, thanks for having me. DS: Sure. Well, I wanted to, have some time with…
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    MediaPost.com: Research Briefs

  • Confidence Lacking In Use of Online Personalization Tools

    9 Feb 2010 | 5:15 am
    According to a new Coremetrics study, "The Face of the New Marketer," while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. 75% of marketers report that using various online tools for personalization is a priority, and 81% claim that it's very important for them to increase visitor value through compelling product and content offerings. Yet only 51% report they currently use online personalization tools. This suggests that the information and data…

  • African-Americans Major Influence in Tech, Media and Buying Power

    8 Feb 2010 | 6:45 am
    According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a 35% increase versus 2008.

  • Top Information Technology Predictions

    5 Feb 2010 | 5:15 am
    Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year's crystal ball gazing.

  • M-Commerce Shoppers Specific About Recommendations

    4 Feb 2010 | 9:45 am
    According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commerce shoppers indicate that they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. Alternatively, consumers are not as interested in shopping when engaged with social networks. The survey also finds the placement, or location, of product recommendations within an e-commerce site to be a key determinant of whether or not consumers make a purchase, with product detail pages emerging as the clear winner in terms of sales conversion.

  • News Right Now Drives Newspaper Readers to Web

    3 Feb 2010 | 5:45 am
    The Outsell third annual News Users' research predicts continued steep drops in US newspapers' print circulation as consumers continue to gravitate toward the Internet for news. The firm forecasts 3.5% annual declines in both daily and Sunday circulation, leading to a low of 43 million Sunday newspaper readers by 2012, compared to more than 62 million in the early 1990s. The research underscores the dramatic effect that aggregators such as Google and Yahoo have had on both print and online readership. For "news right now," 57% of news users now go to digital sources, up from 33% a few years…
 
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    Amárach Research Blog

  • Long Way Down

    9 Feb 2010 | 9:31 am
    The latest CSO figures for retail sales in Ireland in 2009 are a sobering reminder of how severe the recession has been in consumer markets. Though the retail indices are based on 2005 figures for comparative purposes (and are all down on the 2005 base of 100.0), the reality is that the indices understate the collapse in sales.Instead we have to look at sales at their maximum - which was 2007 for most markets (and 2008 in a minority of cases). Comparing sales values in 2009 with their maximum values 1-2 years previously shows the true scale of the collapse. The table does just that: note that…

  • Signs of Recovery

    28 Jan 2010 | 8:16 am
    Our latest AIB-Amárach Recovery Indicator for January 2010 has just been published.It points to a significant improvement in consumer sentiment about the prospects for economic recovery - even if they are hedging their bets in relation to their own spending and saving behaviour:AIB Amárach Recovery Indicator January 2010View more presentations from Amárach Research.More details on AIB's website.

  • A Culture of Complaint

    28 Jan 2010 | 1:07 am
    The bad news? There are a lot of complaining customers out there. The good news? Customers whose complaints are dealt with satisfactorily are happy to keep doing business with you.Details of our latest research for the National Consumer Agency below:A Culture of ComplaintView more presentations from Amárach Research.Further background information available at the NCA website.

  • eRevolution not eVolution

    21 Jan 2010 | 2:08 am
    Ireland's recession has changed consumer usage of the Internet irrevocably. We see it in Amárach's surveys for the National Consumer Agency - 7 in 10 Irish adults now use the net, and 7 in 10 of these have shopped online, as the chart shows:And it isn't just a consumer phenomenon. The latest Eurostat data on the state of ecommerce in the European Union shows that Irish based businesses generate a higher share of their turnover from ecommerce than businesses in any other EU27 country:The recession has accelerated a trend that was under way beforehand. But what once progressed at an…

  • Precisely Wrong

    21 Jan 2010 | 1:51 am
    We're a big fan of The Ad Contrarian here at the Amárach Research Blog. He keeps us (and most everyone in marketing) on their toes. Especially when he challenges those of us wedded to measurement and statistics to admit when we "don't know". Like a lot of our survey respondents, come to think of it.Humbling stuff - though if a little humility helps us do better by our clients then that's a good thing.
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    W5 Blog

  • Found Functions

    Andy Willard
    3 Feb 2010 | 9:27 am
    Photographer and mathematician Nikki Graziano overlays graphs and their corresponding equations over full color nature photography.  This set of engaging compositions reminds us of the elegance and “art” of math, and its essential function as a descriptor of natural phenomena. Click through the image below (and keep clicking) to check out the full “Found Functions” set. Related article on Wired By Nikki Graziano Tagged: aesthetics, arts, data, graph, nature, photography, visualization

  • Infographic of the Week

    Marty Molloy
    3 Feb 2010 | 8:42 am
    There’s an interesting infographic put together by Focus.com that highlights the state of the Internet across a number of different screens.  It’s so big that I invite you to go check it out at the source here. Tagged: communications, focus.com, infographic, information, internet, state of the internet, technology

  • Maps as Storytelling Tools

    Marty Molloy
    29 Jan 2010 | 9:32 am
    The ability to annotate maps has brought about a few interesting, creative uses of maps in story telling. Two recent examples I’ve come across include the New York Times map: Walking in Holden’s Footsteps and a map I discovered on McSweeneys’ titled Mr. Plimpton’s Revenge (shown below) that uses the map to tell a story. View Larger Map Both are interesting examples of non-traditional story telling. Tagged: communication, holden caulfield, jd salinger, maps, new york times, social, storytelling

  • Diesel: Be Stupid

    Steve Kulp
    29 Jan 2010 | 6:18 am
    I’m not going to wax philosophical about Diesel’s new “Be Stupid” campaign. I’ll let you all decide for yourselves. I’l just say that once you get past the initial, well, stupidity of it all, it’s actually kind of refreshing. Isn’t the proposition being made here essentially what every trendy “lifestyle brand” asks of its consumer – to eschew rational thinking and do what they feel. I mean, there’s no purely logical, rational reason to buy $150 jeans. You buy they because you just want them. For a second opinion,…

  • Retro Commercial of the Week – 1/28

    Marty Molloy
    28 Jan 2010 | 6:27 am
    In light of the iPad announcement, I couldn’t resist looking back at how far we’ve come. Tagged: advertising, computer, iPad, PC, radio shack, retro, retro commercial, tandy
 
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    ABI Research

  • Mobile Apps Beware -- Rapidly Accelerating Mobile Touch Web Is Perfect Example of Mobile Cloud Computing

    4 Feb 2010 | 11:59 am
    On Wednesday (Feb 3), mobile analytics firm Taptu http://www.taptu.com released a new metrics report detailing the size and characteristics of a new breed of mobile website – the mobile touch website. These sites are optimized for touchscreen devices with finger-friendly layouts and lightweight pages which are fast to load over mobile networks. According to Taptu, there are currently more than 326,000 of these mobile touch websites. In recent estimates, there are less than 200,000 mobile apps available for from iPhone, Android, Ovi and Blackberry app stores.  

  • KDDI selects Airvana and Hitachi for femtocell trials

    2 Feb 2010 | 5:47 am
    KDDI, Japan’s second biggest operator has finally come clean on femtocells. This after their two main competitors Softbank and NTTDoCoMo already having launched commercial femto services. For details of the launch here is the link to the press release http://www.airvana.com/news/news_1011.htm The one big difference between KDDI and the others is that KDDI is a CDMA operator. I don’t necessarily really see this as having hampered vendor selection as the CDMA space has a number of suppliers including Airvana, Motorola, Airwalk, Alcatel Lucent and Samsung. < ...

  • Apple’s iPad and LBS?

    29 Jan 2010 | 4:25 am
    The hotly debated iPad tablet features a built-in GPS-receiver. More precisely the 3G version does, the Wi-Fi only version has to do without, similar to the iTouch. This is yet another example of how GPS is spreading to an ever larger number of portable devices following its appearance in digital cameras, netbooks, and MIDs. Equally important, it is based on the same platform as the iPhone allowing it – in theory at least - to run more than 4000 LBS applications available on the App Store. Unfortunately the iPad inherits the same major iPhone shortcoming of not supporting…

  • Apple Joins the Media Tablet Fray with iPad Launch

    27 Jan 2010 | 12:37 pm
    Apple Inc today announced the iPad media tablet. The media tablet device category, which began to gain traction in 2009, will come into its own during 2010 and beyond.    “While laptops are focused on productivity, and mobile phones are still primarily about communication, the main focus of media tablets is entertainment,” says ABI Research senior analyst Jeff Orr. A new ABI Research study on media tablets forecasts 4 million devices will be shipped worldwide this year.  

  • ZigBee Takes on Active RFID with Announcement of Upcoming "ZigBee Retail Services" Public Application Profile

    25 Jan 2010 | 4:12 pm
    Today (January 25st, 2010), the ZigBee Alliance announced the creation of a new public application profile – “ZigBee Retail Services”. Though it will be some months yet before this profile standard will be ready for implementation by adopters in the retail industry, this announcement underscores the aggressive push by the Alliance to permeate and dominate every conceivable market application for low power, low data wireless sensor networking.  Significantly, this announcement is a direct shot at the “active” RFID market. While “passive”…
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    Online Market Research

  • Getting Your Clients to Use Your Research

    8 Feb 2010 | 9:00 am
    We all know the debacles that can happen when clients and companies do not do proper research, or simply ignore it. Take the New Coke disaster, for example. While New Coke beat Pepsi in taste tests, Coke failed to ask a very key question – Do you want New Coke to replace Coca-Cola? Instead, they went ahead and launched the new product and replaced Coca-Cola. Consumers were furious! The cost of this mistake has never been totally revealed, but Coke undoubtedly lost close to a billion dollars or more. How can you help your market research clients avoid such costly mistakes? They have…

  • What's a Good Online Survey Incentive?

    5 Feb 2010 | 1:44 pm
    We think our clients should be honored we asked for their feedback, that we singled them out to send personalized email survey invitations. From the survey respondent perspective, that makes me laugh. I see it the other way around, you (the company) should be honored I opened your email and took the time to provide you with customer feedback. So how do you reconcile these two opposing views? Sometimes it's necessary to offer an incentive to survey respondents. We don't always like it. Once we realize it's a necessary evil, we need to figure out what the right incentive is. There are lots of…

  • Market vs. Marketing Research

    4 Feb 2010 | 1:54 pm
    Okay, this is probably nitpicking, but I’ve had an on-going debate with my colleagues as to what best describes our profession. Are we “market” researchers or “marketing” researchers? What is marketing research compared to market research? What I’ve found is that the majority of us (not me), and those that characterize our function, label us as marketing researchers, not market researchers. However, I tend to disagree with that description. It may be that I don’t want to limit what I am thought to be able to do. The marketing mix…

  • Rescreening With Online Surveys

    2 Feb 2010 | 8:03 am
    All market researchers are familiar with the concept of prescreening and rescreening for focus groups. But similar methods can easily be applied to online surveys and questionnaires. When finding respondents for an online market research survey, you should first send out a prescreening survey. These should be short in length and allow you to gain the demographic data you need in order to determine if the person fits the respondent sample profile. If they are a match, they will then move forward to the full online survey. How can you rescreen them? Well, typically at an in-person…

  • Market Research Defined: Response Error

    1 Feb 2010 | 4:02 pm
    To complete our market research defined discussion of survey sampling errors, we will look at response errors. For those that have read the previous postings on this topic, you have seen how sampling errors are comprised of both non-response errors and response errors. Further, we looked at non-response errors resulting from unintentional exclusions in the market research sample frame or explicit decisions by those contacted to not participate in a survey. Response errors, on the other hand, arise from people taking the survey but the resultant answers are…
 
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    Marketing Experiments Blog

  • C’est un Blog: Why appealing to an international audience is no joke

    Daniel Burstein
    7 Feb 2010 | 9:00 pm
    When we asked for your 2010 Internet marketing predictions, you told us that local is going to be huge this year. And I wholeheartedly agree. I can’t wait for the day I can simply search for a product on one site and find the best price of an in-stock item at a small business or major chain store near me. But in our fervor for the new opportunities cropping up at a micro level in our own hometown, let’s not overlook the macro possibilities. So today I’d like to take our focus off of local and discuss, well, the entire world. After all, you are reading the…

  • To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for potential blowback

    Corey Trent
    4 Feb 2010 | 9:00 pm
    In my last blog post, I challenged you (and myself as well) to be more proactive in approaching customers for feedback. I recently found an excellent example on Twitter of an auto detailing supply company tying in the New Year with an offer to give feedback on things they can do better in the coming year. Finding the right incentive Notice they also offer a small incentive for providing feedback. However, it is important to note that the incentive is not a brand new car or a Neil Diamond Cruise Trip. It is just enough to pique the interest of followers, but probably not enough to cloud the…

  • Today’s Web Clinic: Craft effective emails and get some optimization love

    Austin McCraw
    2 Feb 2010 | 9:00 pm
    If you have been following the blog over the past few weeks, you already know that Dr. Flint McGlaughlin recently taught live on “The 5 Best Ways to Optimize Email Response” at the 2010 MarketingSherpa Email Summit in Miami. “The discomfort was worth it by all accounts!” The session was very lively and included on-the-spot optimization of audience-submitted emails. Some even suggested cutting lunch to continue with more live optimization. You can watch a replay of the complete presentation below and here are a couple reviews from live attendees: “Even if this was the third time I…

  • Conversion Diagnosis: Ideas for improving on a 258% conversion rate increase

    Adam Lapp
    1 Feb 2010 | 7:14 am
    Editor’s Note: Troy O’Bryan and his team at Response Capture drove a 258% conversion rate increase for their client through two rounds of testing and optimizing a landing page. Yet when I interviewed Troy to write his team’s success story, he made clear that they weren’t content with their achievement. They’re constantly considering optimization ideas for a new test. So I crept into the lab, distracted Dr. Optimize (a.k.a. Adam Lapp) from his current experimentation, and convinced him to apply his complex genius to this page. Here’s what he had to say… It’s great to hear a…

  • Improving Conversion Rates: How a MarketingExperiments optimization training alum generated triple-digit conversion gains for his client

    Daniel Burstein
    28 Jan 2010 | 9:00 pm
    On Wednesday we showed you two pages and asked you to pick the highest performer. And congratulations to Brad Einarsen who not only picked the ideal incentive, but was closest to the conversion gain achieved by that incentive. But any site can just display a few screen captures and ask you which test won. The real value lies in truly discovering the principles behind successful experiments so you can test those principles on your own sites. With that in mind, here is the full story… Response Capture’s B2B client wanted to find a scalable alternative to telephone-based opt-in…
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    Journal of Marketing Research

  • Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

    Ernst C Osinga
    13 Jan 2010 | 4:00 pm
    Journal of Marketing Research 47(1): 173-185 Abstract Are persistent marketing effects most likely to appear right after the introduction of a product? The authors give an affirmative answer to this question by developing a model that explicitly reports how persistent and transient marketing effects evolve over time. The proposed model provides managers with a valuable tool to evaluate their allocation of marketing expenditures over time. An application of the model to many pharmaceutical products, estimated through (exact initial) Kalman filtering, indicates that both persistent and…

  • Spanning the Boundaries

    Tulin Erdem
    13 Jan 2010 | 4:00 pm
    Journal of Marketing Research 47(1): 1-2<img src="http://feeds.feedburner.com/~r/marketingpower/JournalOfMarketingResearchArticles/~4/Ceq9rGe-Q3Y" height="1" width="1"/>

  • Insincere Flattery Actually Works: A Dual Attitudes Perspective

    Elaine Chan
    13 Jan 2010 | 4:00 pm
    Journal of Marketing Research 47(1): 122-133 Abstract This research uses a dual attitudes perspective to offer new insights into flattery and its consequences. The authors show that even when flattery by marketing agents is accompanied by an obvious ulterior motive that leads targets to discount the proffered compliments, the initial favorable reaction (the implicit attitude) continues to coexist with the discounted evaluation (the explicit attitude). Furthermore, the implicit attitude has more influential consequences than the explicit attitude, highlighting the possible subtle impact of…

  • A Control Function Approach to Endogeneity in Consumer Choice Models

    Amil Petrin
    13 Jan 2010 | 4:00 pm
    Journal of Marketing Research 47(1): 3-13 Abstract Endogeneity arises for numerous reasons in models of consumer choice. It leads to inconsistency with standard estimation methods that maintain independence between the model's error and the included variables. The authors describe a control function approach for handling endogeneity in choice models. Observed variables and economic theory are used to derive controls for the dependence between the endogenous variable and the demand error. The theory points to the relationships that contain information on the unobserved demand factor, such as…

  • Forward Buying by Retailers

    Preyas S Desai
    13 Jan 2010 | 4:00 pm
    Journal of Marketing Research 47(1): 90-102 Abstract Conventional wisdom in marketing holds that (1) retailer forward buying is a consequence of manufacturer trade promotions and (2) stockpiling units helps the retailer but hurts the manufacturer. This article provides a deeper understanding of forward buying by analyzing it within the context of manufacturer trade promotions, competition, and demand uncertainty. The authors find that regardless of whether the manufacturer offers a trade promotion, allowing the retailer to forward buy and hold inventory for the future can, under certain…
 
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    Cheskin - Fresh Perspectives

  • AOL Hispanic Cyberstudy 2010

    Stephen Palacios
    1 Feb 2010 | 12:16 pm
    With the launch of the AOL Hispanic Cyberstudy this week, we are reminded of several important ideas that relate to serving ethnic consumers. One of these is the persistent belief in old notions regarding the Hispanic market. These worn assumptions are not only no longer valid, but the fact that...

  • Eclipsing CSR

    Kelli Peterson
    27 Jan 2010 | 11:00 pm
    Good CSR isn’t just about your corporate responsibility in time of disaster but as it turns out, your true colors may come out during disaster, eclipsing all aspects of the value a good strategy can create.

  • Open Source Social Innovation

    Kelli Peterson
    26 Jan 2010 | 9:31 am
    Last week Bill Gates entered the digital publishing world by establishing the Gates Notes - an online evolution of his now annual January letter sharing his thoughts and learnings on the progress of the issues central to the Bill and Melinda Gates Foundation.

  • The Effect of Consumer Choice on the Mobile Internet

    Leigh Marriner
    24 Jan 2010 | 3:26 pm
    Google's Android operating system generated 27 percent of mobile ad requests from U.S. smartphones in Q4, according to mobile advertising network AdMob's Mobile Metrics Report for December 2009. Apple's iPhone yielded 54 percent of U.S. smartphone requests in the previous quarter. One of my co-workers at Cheskin Added Value said,...

  • Redefining the flying experience

    Lee Shupp
    20 Jan 2010 | 12:45 pm
    Virgin America has succeeded in redefining the flying experience for me. This is no mean feat, as airlines have to work within many constraints like FAA regulations, safety considerations, and limited space. But constraints can actually spark creativity, and Virgin has managed to be creative in just the right ways...
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    Curiously Persistent

  • Twitter, unlike Facebook, is socially mobile

    Simon Kendrick
    7 Feb 2010 | 6:47 am
    The reciprocity of relationships is, in my opinion, the most fundamental difference between Facebook and Twitter. On Facebook, both sides need to agree before the connection is made. On Twitter, people can follow whoever they like. Does this make Twitter more “social”? I think it might. I’m writing in broad terms, since different people use the services in different ways, but this makes Twitter aspirational. The more socially mobile, to reuse the pun from my title. Facebook is who you know. Twitter is who you want to know. Facebook reinforces social conventions. Twitter does…

  • The general public doesn’t need an iPad

    Simon Kendrick
    31 Jan 2010 | 4:59 am
    Steve Jobs’ powers of presentation and salesmanship have been well remarked upon. However, one statement in his recent keynote address launching the iPad jarred for me. All of us use laptops and smartphones now Who is this “us”? The people in the audience? The people in Apple’s target market? Because it certainly isn’t everyone. Data from Brandheld indicates 24% of UK mobile phone owners aged 16 or over think they have a smartphone (given our consumer-friendly definition of one), while 59% say that they have a laptop with wireless broadband. 17% say that they…

  • The selective truth

    Simon Kendrick
    24 Jan 2010 | 8:54 am
    There are two sides to every coin, but nuance is difficult to convey in a headline or summary. A clear and decisive statement is far likelier to catch the eye. It is important to question the motives of both the source of information and the reporting when making a decision as to the veracity. I’ve noted this during my experiment to alternate my news sources. Similarly, I’ve tracked the early responses to a recent project I’ve worked on with interest. SIDENOTE: The project is Brandheld – an extended study into consumer perceptions of the mobile internet, and both their…

  • Bigger isn’t always better

    Simon Kendrick
    17 Jan 2010 | 11:03 pm
    As part of my ongoing Diploma, I have to write several assignments based on the company I work for. This is pretty good in that it means my studying ultimately has some practical benefit. But the reading literature isn’t making it easy. Leaving aside the fact I’m not a marketer (and that Essential doesn’t even have a marketing department), the textbooks all carry the implicit assumption that the reader is working in a large consumer-facing organisation. Which is silly. Obviously a lot of marketing theory surrounding processes becomes redundant in small companies, but that…

  • Escaping the echo chamber

    Simon Kendrick
    3 Jan 2010 | 10:32 pm
    Elizabeth Kolbert’s recent New Yorker article The Things People Say – a review of Cass R. Sunstein’s “On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done“- brought up some fascinating examples of group polarisation. The brief summary is that in the internet age, we are increasingly associating ourselves with likeminded people and opinions. This not only reinforces our original views, but strengthens them – whether through hearing an argument repeated back, feeling vindicated by hearing others in agreement, listening to alternative…
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    MROC Talk - PluggedIN's Blog

  • Dunbar's number in market research online communities

    9 Feb 2010 | 12:39 am
    I recently read an article on CNET (Sorry, Facebook friends: Our brains can't keep up) about Dunbar's number playing out the same way online as it does offline.  I've blogged a bit about this in the context of other topics, but thought it would be worth mentioning again as it seems to come up quite a bit in the debate on proper MROC sizes. For those not familiar with Dunbar's number, it's basically a mental limit to the number of "relationships" that one can maintain at any given time.  The term "relationships" here is a bit fuzzy for some people, but generally means that you…

  • Getting rid of "respondent" from the market research industry lexicon

    26 Jan 2010 | 7:17 am
    Respondent.Think about that word for a second.  Many of us in the market research industry use it day in and day out, yet we probably don't pause and think of the connotations.  A quick search comes up with the following definition (courtesy of the Market Research Glossary of Terms):"Respondent - This is the individual that provides data to be collected during the research process. Also referred to as a unit, unit of analysis, participant, experimental unit, or subject." To me, a "respondent" is someone who is merely asked a series of questions in a 20 minute survey and kicked to…

  • Screening for the best MROC participants

    20 Jan 2010 | 5:40 am
    When first launching your research community, you typically need to build a screener (preferably) online that ensures that you find the right type of respondents for your research community. In addition to basic qualification and demographic criteria, we also recommend that you include question types that help you find people that: Use of social media in their daily life (e.g. Facebook, LinkedIn, Twitter)Are more prone to actually creating content in these social media environments Are generally more extroverted and comfortable connecting with othersAre a bit more creative and open-mindedAre…

  • Social media for market research? The jury is still out...

    19 Jan 2010 | 9:24 am
    I caught an article the other day on Social Media Today (direct link here) on how companies are largely undecided on the value of social media when it comes to understanding their customers (which I'll conveniently put under the umbrella of "market research" for the purposes of this post).  According to the article, almost two-thirds (63%) of the people who responded to the survey said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers. This doesn't come as much of a surprise to me, and here's…

  • Market Research in a Web 2.0 world

    14 Jan 2010 | 3:31 am
    I randomly came across this image the other day on Digg.com (sorry, I have no idea who the author is otherwise I'd give credit where credit is due).  While at first I laughed, I had to pause and wonder...  Is Web 2.0 the "dumbed down" version of how the web started out?  If so, is that a good thing (i.e., "dumbed down" means "simple," "accessible" and inherently "social")?  Or is this a bad thing (i.e., shorter attention spans, shallow connections, less knowledge sharing, etc...)? Further, what does this mean for those of us in market research?  Coming from the…
 
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    Techneos Systems

  • New Restrictions on Research Incentives

    20 Jan 2010 | 4:48 pm
    The rules of research are about to change in Spring 2010. The MRS (UK's professional association for researchers) will begin enforcement of a new ban on use of client goods or services as incentives in a research project.So many corporate communities, especially branded panels, rely heavily on this very technique for survey conducting. Who can deny the reason behind it? I remember answering a poll in a teen magazine (was that really decades ago?) where I purposefully skewed my answers to highlight my desire to see more of the content that they were providing in that very issue. I thought it…

  • Techneos' Mark Cameron to co-present for mobile research webinar

    10 Dec 2009 | 9:06 am
    Mark Cameron, Co-founder and Owner of Techneos, is co-presenting with a number of other mobile research industry leaders at the Upcoming Trends, Do's and Don'ts for Mobile Research webinar hosted by Peanut Labs.The free webinar is new Wednesday, December 16th from 11:00 AM - 12:00 PM PST. If you are interested, you can read more on the webinar and sign up here.

  • Techneos adds GPS and photo capture capabilities to SODA Mobile Access Platform

    2 Dec 2009 | 3:31 pm
    Techneos' mobile survey and engagement suite, SODA 1.1 Mobile Access Platform, was released today featuring added capabilities such as GPS/location capture, photo capture and compatibility with Google Android mobile devices.Read more here...

  • Are we in for a wireless traffic jam?

    26 Nov 2009 | 9:25 am
    I read a fascinating blog post from Michael Mace at mobileopportunity.blogspot.com, called "The mobile data apocalypse and what it means for you". I won't paraphrase Michael's comments, which were insightful as always, but I urge you to read the article if you are considering how to incorporate mobile technology into your business.There is growing concern that wireless data usage is about to explode. The main culprits for this will be web browsing and multi-media streaming, which have grown by leaps and bounds since the launch of the iPhone. Personally, I agree with…

  • A symphony of mobile phones

    13 Nov 2009 | 10:02 am
    It's true. Mobile phones really can be used for everything. Check out this symphony made up entirely of mobile phones.
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    Cvent Web Surveys

  • Course Evaluation Surveys: Ask for Feedback Later Too

    8 Feb 2010 | 9:57 am
    After a course is over, do you follow up with students? Ask their opinion of the class six months later, a year later, two years later? Most of the time, the answer is no. The most we do is conduct a course evaluation survey at the end of the term. Typically, these teacher evaluation forms ask questions about how well you think the class went, how did it compare to other classes you were taking, etc. I came across an interesting article today at Inside Higher Ed that made a good point about training evaluations and course surveys. What if you didn't just rely on the bubble forms completed…

  • Getting Your Clients to Use Your Research

    8 Feb 2010 | 9:00 am
    We all know the debacles that can happen when clients and companies do not do proper research, or simply ignore it. Take the New Coke disaster, for example. While New Coke beat Pepsi in taste tests, Coke failed to ask a very key question – Do you want New Coke to replace Coca-Cola? Instead, they went ahead and launched the new product and replaced Coca-Cola. Consumers were furious! The cost of this mistake has never been totally revealed, but Coke undoubtedly lost close to a billion dollars or more. How can you help your market research clients avoid such costly mistakes? They have…

  • What's a Good Online Survey Incentive?

    5 Feb 2010 | 1:44 pm
    We think our clients should be honored we asked for their feedback, that we singled them out to send personalized email survey invitations. From the survey respondent perspective, that makes me laugh. I see it the other way around, you (the company) should be honored I opened your email and took the time to provide you with customer feedback. So how do you reconcile these two opposing views? Sometimes it's necessary to offer an incentive to survey respondents. We don't always like it. Once we realize it's a necessary evil, we need to figure out what the right incentive is. There are lots of…

  • To Be or Not To Be...Blind That Is!

    5 Feb 2010 | 11:19 am
    What is a blind survey? When should you be using a blind survey vs. a non-blind survey? Well, a blind survey is one that hides the sponsor or product of interest from your survey takers, with the goal of reducing bias in responses. A non-blind survey is when you include your company or brand name on your questionnaire and the accompanying materials. Now, a caveat to this would be customer satisfaction surveys, because it is by definition a non-blind survey. Satisfaction questionnaire participants need to know who or what they are being asked to rate. But what about some other types of…

  • Customer Satisfaction Measurement and Scales

    4 Feb 2010 | 2:09 pm
    Most customer satisfaction measurement is conducted using a fairly standard 4 or 5 point scales from Very Satisfied, Satisfied, (Neither Satisfied nor Dissatisfied), Dissatisfied, Very Dissatisfied. Typically satisfaction is reported as the percentage of customers rating you as either Satisfied or Very Satisfied. Unfortunately, this tends to be quite a crude measurement. Most companies will be scoring around 75-85%. Even poorly performing local government can still easily reach 60%. The maximum we have seen is 92%.The difficulty is that within such customer research studies is…
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    SurveyGizmo

  • SurveyGizmo’s Must Know Survey Tips – Issue #2

    Donna S
    8 Feb 2010 | 8:15 am
    We here at SurveyGizmo want your survey experience to be the most productive that it can be so along with providing you with a remarkable online survey tool and the how-to articles and video tutorials that are available at the SurveyGizmo Knowledge Base we are posting daily survey tips on twitter and collecting them for a blog post each week. So without any further ado, here are the most recent tips: - Avoid ‘order bias’ by randomizing the order in which responses are displayed - Give a definition to each point on a scale instead of just the endpoints; it will usually yield higher-quality…

  • Stuff We Like: UserVoice!

    Samantha Lynn Harms
    5 Feb 2010 | 3:24 pm
    If you’ve logged in to SurveyGizmo lately, you may have noticed the addition of a friendly green Feedback tab to the right-hand side of your SurveyGizmo account. Clicking this tab takes you to one of our newest integrations– UserVoice! UserVoice is a forum for our customers to tell us what they’ve always wanted out of our survey software application, what they wish SurveyGizmo could do, and to gain some insight about why we make the product choices that we do. You may even get a reply from Scott, our fearless leader, and CEO! UserVoice allows customers to submit ideas and…

  • How To Improve Your Survey Email Invitations

    Donna S
    5 Feb 2010 | 8:03 am
    The survey email invitation plays a key role in persuading your target audience to complete your survey – or not. SurveyGizmo has put together the following best practices along with a email template to help you create effective and compliant online survey email invitations: - Be sure that the recipients have agreed to receive emails/offers from your company - Your ‘From’ name should be easily recognizable, including the company name or the name of an individual - Subject lines should be kept short (35 characters or less). Avoid using all caps, exclamation points, or dollar signs…

  • SurveyGizmo’s Must Know Survey Tips – Issue #1

    Donna S
    3 Feb 2010 | 4:31 pm
    We here at SurveyGizmo want your survey experience to be the most productive that it can be so along with providing you with a remarkable online survey tool and the how-to articles and video tutorials that are available at the SurveyGizmo Knowledge Base we are posting daily survey tips on twitter and collecting them for a blog post each week. So without any further ado, here are the most recent tips: - Estimate complete time for your respondents. On average respondents can complete 5 closed-ended questions per minute & 2 open-ended questions per minute (BTW SurveyGizmo v 3.0 has a built…

  • Zendesk and SurveyGizmo Integration Webinar Video

    Mario Lurig
    29 Jan 2010 | 2:07 pm
    Our first webinar with Zendesk, customer support help-desk system, went incredibly well. While it was an early morning, the result was the video you see below on using SurveyGizmo’s customer feedback survey to get feedback from your customers with every solved Zendesk ticket. Don’t worry, the video isn’t all about reading through the Zendesk integration tutorial, but rather an explanation of why to get customer feedback, what to do with the feedback you receive, and the simplicity of the entire process. Special thanks to Adria of Zendesk for collaborating on the webinar.
 
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    LoveStats

  • Vote on the 2010 Topic of the Year: Cell phones or Social media

    lovestats
    8 Feb 2010 | 3:37 pm
    I’ve seen the predictions for 2010 go many ways, but they always seem to come down to two options. So, given your own particular biases, and the amazing scientific value of this poll, where would you place your bet? Filed under: marketing research Tagged: cell phone survey, social media research

  • Fer cryin’ out loud, use the MASTERSLIDES

    lovestats
    4 Feb 2010 | 2:38 pm
    Excuse my screaming, but I would like to introduce people to a brand new concept: Masterslides. Masterslides exist in powerpoint to serve several purposes 1) Every slide has your logo in the exact same spot 2) Every title is in the exact same color 3) Every text box is the exact same font Masterslides mean that 1) You don’t have chart [...]
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    The Forrester Blog

  • The Benefits Of Twitter From A Market Researcher's Perspective

    Reineke Reitsma
    8 Feb 2010 | 4:43 am
    [Posted by Reineke Reitsma] Follow me on Seth Godin recently wrote a blog post called 'Modern Procrastination' which caused quite a stir in the twitter community: it got retweeted more than 1150 times! The main message of his post was that idea workers are "misusing Twitter, Facebook and various forms of digital networking to  avoiding difficult (and apparently risky) intellectual labor." (You can read the full post here)Although I don't fully agree with him that this behavior is driven by social networking (I for example believe that email, IM, or even colleagues…

  • The Data Digest: How To Win Over European Online Shoppers

    Reineke Reitsma
    5 Feb 2010 | 12:05 am
    [Posted by Reineke Reitsma] Follow me on My colleague Zia Daniell Wigder published a report last year called 'How to win over European Online Shoppers' that gives tips on email and site design for success in seven different European markets. Forrester's European Technographics data shows that some similarities between countries do exist when it comes to shopping online: Consumers in every country cited low prices as the biggest factor when selecting which Web site to purchase from. Other preferences, however, tended to vary a great deal on a country-by-country basis. For example,…

  • From Our Online Community: Consumers Are Wary Of Texting Donations

    Jackie Anderson
    3 Feb 2010 | 1:30 am
    [Posted by Jackie Anderson]With the recent disaster in Haiti we saw a push from many charities to take advantage of mobile technologies to help raise funds. You've probably seen the ads on TV to text to a certain number to make a donation through your cell phone provider. These messages were also splayed across Facebook as status updates (interesting side note: whether or not the people posting the information actually donated isn't known but perhaps people felt better just by spreading the word). I was curious about how consumers felt about this "text to save" crusade so I…

  • The Data Digest: Trending Consumers' Interest In Netbooks

    Reineke Reitsma
    29 Jan 2010 | 3:16 am
    [Posted by Reineke Reitsma] Follow me on Netbooks are one of the hottest consumer product categories in the consumer technology industry at this moment - at least from an industry perspective. And yesterday, after Apple's iPad announcement, consumer electronics analysts immediately started commenting and sharing their views via blogs, and twitter. But what I've been missing is the consumer view. Let's take a look at how interested consumers are in small computers like netbooks in general, and how this has changed in the past year. Note: I realize that the industry may not see the…

  • Market Researchers Hire Market Researchers - But Should They?

    Reineke Reitsma
    25 Jan 2010 | 4:00 am
    [Posted by Reineke Reitsma] Follow me on One of the key themes I saw popping up in 2009 was the need for market researchers to communicate insights instead of information (or even worse: data). I've been at a number of events where this was discussed and I followed multiple discussions in market research groups like for example Next Generation Market Research (NGMR) on LinkedIn. Personally I added to this discussion by publishing a report called 'The Marketing Of Market Research - Successful Communication Builds Influence'. The general consensus is that market researchers should…
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    BrandSavant

  • Why Forrester Made The Right Call About Employee Blogs

    Tom Webster
    9 Feb 2010 | 3:40 am
    Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let’s be fair: Forrester isn’t stopping employees from blogging about things outside of their coverage areas on their personal sites, and they aren’t stopping them from blogging about their coverage areas period–they are simply requiring that content to be hosted at Forrester. Still, there has been quite a kerfuffle over this…

  • Consumer Attitudes About Podcast Advertising

    Tom Webster
    5 Feb 2010 | 8:58 am
    I gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too bad! If you have an hour to spare to see the latest research on podcast sponsorship, advertising and consumer behaviors, here it is in all its glory The Edison/ADM Consumer Attitudes To Podcast Advertising Study from Tom Webster on Vimeo. Related Posts:New Podcasting Data for 2009The Secret to Success in 8 Words, 3 Minutes“The Perfect Balanced Sample”Research on Country MusicEverything I Know About Focus Groups, I Learned From ThisConsumer Attitudes About…

  • Data Visualization For Presentations

    Tom Webster
    5 Feb 2010 | 8:53 am
    This is really just a brief rant, but why is it so hard to find a commercial presentation software package that does brilliant data graphs? PowerPoint is just…awful, and while Keynote makes purty slides, the graphs are more designed to be works of art, and not to clearly communicate a dense amount of information. Newcomers like Sliderocket show promise, but the range of charting tools isn’t quite there yet. Maybe I’ll succumb to Tufte’s advice, skip the slides and go with handouts–there is a fine line between data-rich graphs that are unreadable and data-poor…

  • The Most Painful Social Media Metric

    Tom Webster
    3 Feb 2010 | 5:56 am
    There has been a lot of recent discussion on metrics for social media, and I think it’s a healthy discussion to have. Amber Naslund has a great series on some of the metrics that matter, and K.D. Paine’s PR Measurement blog is also a really smart place to get an education on the subject. Often, the issues that people are having with social media metrics have nothing to do with the social media part–it’s a basic understanding of metrics, period. Most of the work on this topic centers around two dimensions: the stuff you did, and the results you got. Easy peasy. But,…

  • iPass.

    Tom Webster
    27 Jan 2010 | 5:12 pm
    People who know me, know that I’m one of the biggest Apple fan boys ever, so it might surprise them to learn that I’m going to take a pass on Apple’s new iPad. Your mileage may vary, but I have two particular use cases for such a device: First, I’m a road warrior–an inveterate frequent-flier–and I’m on the road for at least half the year. So, I’m looking for something lightweight, powerful and travel-friendly that I can work on. The second use-case I have is for something I can work on in coffee shops/restaurants or anywhere else I can snag…
 
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    trendsspotting blog

  • Is Twitter “Losing” or “Gaining”? Recent Stats

    Taly Weiss
    26 Jan 2010 | 8:26 pm
    Recent analysis by RJMetrics pulled from Twitter’s API may suggest that Twitter is losing popularity: The average Twitter user has 27 followers, down from 42 followers in August 2009. Twitter is losing 20% from its July peak: The monthly rate of new user accounts is currently around 6.2 million new accounts per month (or 2-3 per second). A large percentage of Twitter accounts are inactive, with about 25% of accounts having no followers and about 40% of accounts having never sent a single Tweet. Only about 17% of registered Twitter accounts sent a Tweet in December 2009, an all-time-low.

  • Summary: TrendsSpotting 2010 Influencers Series: Trend Predictions in 140 Characters

    Taly Weiss
    20 Jan 2010 | 2:41 pm
    TrendsSpotting Market Research has completed the release of the “2010 Influencers Series: Trend predictions in 140 characters”. We have followed major trends in six of the most promising categories to dominate the web this year: Social media | Consumer Trends | Tech and IT | Online Marketing | Video | Mobile. In this series we featured the predictions of digital and marketing experts on the big changes awaiting us. By adopting the “tweet style” format (limited to 140 characters), we were able to provide our readers with a more focused image of the predicted trends. Many of…

  • 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report)

    Taly Weiss
    18 Jan 2010 | 12:20 am
    “2010 Mobile Influencers” is the sixth and last report from the series “2010 Influencers Series: Trend Predictions in 140 Characters“. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment      # Commerce      #Metrics # Advertising:  networks,  SMS, display, search, premium # Smartphones: Apple, Apps, iPhone, Google, Android # GPS      # Location      # Augmented Reality # Gaming      # Music      # Video 2010 Mobile Influencers: Trend Predictions in…

  • 2010 Video Influencers: Trend Predictions in 140 characters (5th report)

    Taly Weiss
    8 Jan 2010 | 2:39 am
    “2010 Video Influencers” is the fifth report from the series “2010 Influencers Series: Trend Predictions in 140 Characters“. Findings: Major trends in 2010 Online Video: Across many of these predictions, we have identified the following trends suggested to influence Online Video in 2010: # TV Everywhere      #live      #mainstream      #search #data      #direct      #mobile      #standards #advertising      #30- second #YouTube      #Hulu      #boxee 2010 Video Influencers: Trend Predictions in 140 characters, by TrendsSpotting View more slides from…

  • 2010 Online Marketing Influencers: Trend Predictions in 140 characters (4th report)

    Taly Weiss
    5 Jan 2010 | 8:34 am
    “2010 Online Marketing Influencers” is the fourth report from the series “2010 Influencers Series: Trend Predictions in 140 Characters“. Findings: Major trends in 2010 Online Marketing: Across many of these predictions, we have identified the following trends suggested to influence Online Marketing in 2010: #social media #games #e-mail #real time #direct response #measurement #mobile #geo-location #video #niche 2010 Online Marketing Influencers: Trend Predictions in 140 characters by Trendsspotting View more slides from TrendsSpotting. TrendsSpotting Market Research is now running its…
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    Hitwise Intelligence - Analyst Weblogs

  • Top websites in France

    Robin Goad
    9 Feb 2010 | 2:07 am
    Bonjour! It’s a very exciting day at Experian Hitwise towers today because we have announced the launch of Hitwise France! The Hitwise France service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards. In order to whet your appetite for all of this exciting Gallic data, we present the first of many insights into French Internet usage… Google.fr is the most visited website…

  • 5 Minutes of Facebook Celebrity

    Heather Dougherty
    4 Feb 2010 | 4:00 pm
    Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top 2 search terms including the word ‘celebrity’ were ‘what celebrity do I look like’ and ‘celebrity look alike’. Also in the top 10 search term variations were queries for celebrity lookalike generators. The top website last week to benefit from the celebrity profile picture trend was MyHeritage who received 35% of the clicks from searches for…

  • Facebook Largest News Reader?

    Heather Hopkins
    3 Feb 2010 | 3:06 pm
    Marshall Kirkpatrick at Read Write Web had an interesting piece suggesting that Facebook could become the world's leading news reader. A recent Facebook company blog entry encouraged members to set up a news feed on Facebook. Kirkpatrick contends that with a few tweeks, Facebook could become a major distribution force for news content. The last time I wrote about feed readers, Google Reader was just about to overtake Bloglines. That was in May 2008 - things have changed. Google Reader's growth continued (with some setbacks) until November 2009. Since then, visits have been dropping off. As…

  • UK Internet Map (as featured on the BBC’s Virtual Revolution)

    Robin Goad
    2 Feb 2010 | 1:25 am
    If you managed to catch the first episode of the BBC’s excellent Internet documentary, Virtual Revolution, on Saturday night you may have noticed occasional flashes of “Source: Experian Hitwise” at the bottom of your screen. In amongst interviews with such luminaries as Tim Berners Lee, Jimmy Wales and Bill Gates, the Beeb built a couple of funky graphics using our data. The first, at the start of the show, was an Internet map of the UK drawing on our postal data to highlight the top towns for activities such as social networking, blogging and online dating. The second, towards the end…

  • iPad – which Aussie telco has the best audience fit with Apple?

    Sandra Hanchard
    1 Feb 2010 | 5:21 pm
    Last week Alan and Robin wrote about the hype leading up to the announcement of the Apple iPad. In Australia, major telcos are well aware of consumers' interest in the iPad, and are keen to replicate the success of the release of the iPhone in 2008. When the iPhone was launched in Australia, I noted how the initial interest in apps for the iPhone quickly transferred to the local carriers and their pricing plans. A key tactic for telcos seeking to benefit from the Australian iPad launch will be to tap into Apple’s audience base. To understand which player is currently best placed to do this,…
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    Nielsen Wire

  • Super Bowl XLIV Most Watched Super Bowl of All Time

    Nielsen Press
    8 Feb 2010 | 11:44 am
    According to preliminary results from The Nielsen Company, CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers, making it the most watched Super Bowl of all time. The game was viewed in 51.7 million households, making it the most watched television program of all time among households, beating the M*A*S*H finale in 1983, which was seen by an average of 50.2 million homes. The game scored a preliminary 45.0% U.S. household rating.  “The Super Bowl remains the premier television event of the year, and is one of the few programs in an era of…

  • 12% of Viewers Keep One Eye on the Super Bowl, One Eye on the Web

    Nielsen Wire
    5 Feb 2010 | 7:57 am
    Nielsen found that many Super Bowl viewers like to keep one eye on their computer screens during the game. A study of simultaneous TV and Internet usage found that 12% of Super Bowl viewers last year also spent time on the web, at an average of 24 minutes per user. Nielsen found that simultaneous users were most engaged in general interest, e-mail, and online social networks. Sports sites, which might be more directly associated with the game itself, were visited by 18% of simultaneous users. TOP WEBSITE CATEGORIES VISITED BY SUPER BOWL VIEWERS (2/1/09, 6pm to 11pm ET) RANK Category % of…

  • On Average, Halftime Show Performers Score 555% Post Game Sales Bump

    Nielsen Wire
    5 Feb 2010 | 7:56 am
    The Super Bowl offers tremendous exposure not just for the sport and its advertisers, but also for the A-list musicians who perform at halftime. A Nielsen SoundScan analysis shows that songs played during the last five Super Bowl halftime shows enjoyed an average 555% surge in sales the following week. Meanwhile, the performers’ top albums saw a 478% average spike in next-week sales. Bruce Springsteen’s 2009 halftime performance coincided with the release of his newest album “Working on a Dream.” The show helped the album debut with 224,000 copies sold in its first week. The…

  • Do We Watch the Web the Same Way We Watch TV? Not Really

    Nielsen Wire
    4 Feb 2010 | 7:36 am
    Jon Gibs, Vice President for Insights, Online and Cross Media While we are not yet spending 90% of our time watching “glowing rectangles” as The Onion joked last year, Americans are consuming more and more video across all three screens (TV, Web, Mobile) according to our recent A2/M2 Three Screen Report. But do we watch TV online the same way we watch on our living room TV? Looking at Nielsen’s online panel data of U.S. visitors to online TV sites (ABC.com, CBS.com, CWTV.com, Hulu.com, or NBC.com) in the last 30 days, we actually found more differences than similarities when…

  • Social Issues Lead Super Bowl Advertising Online Buzz

    Nielsen Press
    4 Feb 2010 | 6:55 am
    Ads for social advocacy issues planned for the Super Bowl are generating more marketing buzz than traditional brands in the lead up to the game, according to an analysis released today by The Nielsen Company. Ads for the pro-life organization “Focus on the Family” featuring college football star Tim Tebow and gay dating site ManCrunch earned some of the most pre-game buzz for their controversial subject matters. “Focus on the Family” earned 33.4% of total Super Bowl buzz in a two-month period ending January 31st. ManCrunch achieved 6% of the total online buzz in that time, even though…
 
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    Compete Blog

  • Truth in Engineering… and Marketing

    Roberto Iturralde
    9 Feb 2010 | 6:00 am
    The financial crash of 2008 hit few industries harder than automotive.  We saw timeless US automotive manufacturers file for bankruptcy while others experienced record sales declines.  Despite this, some brands, like Audi, were able to weather the storm better than others.  How?  In part, thanks to successful marketing.  I first started paying attention to the [...]

  • Doppelganger Week Turns To Urban Dictionary

    Chris Bulger
    8 Feb 2010 | 9:00 am
    Last week was an interesting one for trends on Facebook.  The week started off with celebrity doppelganger, where everyone changed their profile picture to their supposed celebrity look alike.  As the week wrapped up, another trend started where the Facebook masses used urbandictionary.com to search for their first name.  They then pasted whatever definition was [...]

  • The Role of Search in the Online Deposits Market

    Mike Perlman
    5 Feb 2010 | 8:46 am
    Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for deposit products (savings, checking, CDs, etc.).  The study revealed some interesting findings about just how prevalent search is within the consumer buying cycle.  Some of the key findings from this webinar include: Overall [...]

  • Conan vs. Leno: Coco Must Go

    Shane Dark
    4 Feb 2010 | 9:00 am
    I had mixed emotions when I tuned into Conan O’Brien’s last episode as the host of NBC’s Tonight Show a couple of Fridays ago.  However, my emotions quickly became “joyous and inspirational” as I listened to Conan, also known to his fans as Coco.  Conan mentioned how he was finally allowed to say anything he [...]

  • Oscar Mayer Brings Good Mood

    Jessica Ong
    3 Feb 2010 | 8:00 am
    With the unemployment rate at 10%, the stock market 30% below its peak from the fall of 2007 and companies continuing to announce layoffs, it can be hard to remain optimistic these days.  However, Oscar Mayer is trying to change that by bringing some cheer with its Good Mood Mission campaign, which is a charity [...]
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    Empiricism in Aisle 11

  • Retail guilt trip

    Ron Halverson, Ph.D., and Bill Marks
    1 Feb 2010 | 10:04 am
    If you’ve gone to Safeway recently, or Brooks Brothers, or CVS, or any number of other retailers, you’ve been hit up for donations at the cash register. In an article on this retail arm-twisting, The Wall Street Journal’s Eric Felten wisely observes, if he does not donate, “there's the reflexive twinge of shame. Are these the emotions businesses want to produce in their customers?” According to Felten, he talked to a number of retailers and was “assured time and again that customers like being solicited for donations and that no one ever complains about being asked to give.”…

  • Spend this holiday season with Hilbert’s Paradox of the Grand Hotel (and other tales of the precious customer)

    Ron Halverson, Ph.D., and Bill Marks
    14 Dec 2009 | 1:17 pm
    19th century German mathematician David Hilbert described the concept of infinity this way: first, you must picture a hotel so vast, so overwhelming that it has an infinite number of guest rooms. This hotel is not only large, it is also full, with every guest room occupied. One evening, a sojourner enters the lobby, seeking a room in this hotel with absolutely no vacancy. Despite being sold out, the traveler gets a room, since the hotel is not limited by any finite number of accommodations. So the guest in room 1 is moved to room 2, the guest in room 2 is moved to room 3, and so forth, ad…

  • The Crowds of Black Friday

    Ron Halverson, Ph.D., and Bill Marks
    25 Nov 2009 | 6:35 pm
    2009 has been another rough year for the retail sector, as it continues to be battered by rising unemployment, pessimistic consumers, and newly thrifty shoppers. As Black Friday, the traditional start of the holiday shopping season approaches, retail observers are placing their bets. Will customers continue to sit on their wallets, refusing to budge until they see massive discounts? Or will they capitulate in a Christmas shopping frenzy as retailers try to hold the line on prices?One thing is certain: come Friday, stores will be mobbed as about a quarter of American households shake off their…

  • Agape in the aisle

    Ron Halverson, Ph.D., and Bill Marks
    19 Nov 2009 | 12:45 pm
    It all became clear in an interview a few years back with a man named Sherwood Schwartz, the television producer who created the dubious passel of 1970s-era comedy shows like Gilligan’s Island, Beverly Hillbillies, and the Brady Bunch, among others. The interviewer asked him to explain why every one of his shows always began with an expository theme song---a song that would explain in vivid detail the premise of the show (“So this is the tale of the castaways….” and “Come and listen to my story ‘bout a man named Jed….” and “Here’s the story of a lovely lady…”).

  • Fiddling while commuters rush by

    Ron Halverson, Ph.D., and Bill Marks
    29 Oct 2009 | 9:13 am
    A young musician is in a Washington DC metro station. He wears jeans, a long sleeved T-shirt and a Washington Nationals baseball cap. It’s Friday morning. A violin is in his hand. The case is open at his feet. A few coins and dollar bills are inside as seed money to stimulate contribution. At 7:50 am, he begins playing. He continues for 43 minutes. During this time, he plays through six classical pieces, including the stunning Bach Partita in D minor. His music resonates through the entire metro arcade.About a thousand people pass by. Almost all ignore him. Twenty three of them glance…
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