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Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning]

Market Research Training from Research Rockstar

Kathryn Korostoff

30 Apr 2013 | 5:16 pm

I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
Infographic: Inbound Marketing for Small Businesses

Gleanster Insights

Jeff Zabin

25 Apr 2013 | 3:22 pm

Gleanster recently published an infographic that tells a compelling story about the value of inbound marketing, particularly in the context of small businesses. It incorporates both Gleanster research and third-party stats from a number of different sources. For those not paying attention to the evolution of marketing best practices, a brief explanation of the differences between outbound marketing and inbound marketing may be useful. With outbound marketing, companies rely on push channels like TV, radio and print, as well as both offline and online display ads, to reach masses of…
Immigration: Key Data Points from Pew Research

Pew Research Center

Pew Research Center

16 May 2013 | 9:25 am

Americans overwhelmingly say the nation’s immigration policy is in need of sweeping changes, although there is little agreement on specific approaches. Our May survey found that 75% believe immigration policy needs at least major changes, with 35% saying it needs to be “completely rebuilt.” Yet the broad public agreement that immigration policy should be revamped is not matched by consensus on how to deal with illegal and legal immigration. While a solid majority of Americans say there should be a way for people in the U.S. illegally to remain, the public is more divided on the issue of…
Do We Agree?

Cvent Survey | Cvent Survey

Greg Timpany

10 May 2013 | 4:06 am

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing surveys and teaching market research, I have seen many techniques and question types rise and fall in favor, yet the Likert scale keeps truckin’ along. In case you didn’t know the scale was developed by psychologist Rensis Likert in order to measure the level of agreement or disagreement…
On The Common Ground Of Content Marketing

BrandSavant

Tom Webster

16 May 2013 | 8:32 am

Tweet A brief thought from the train today: content marketing is still somewhat in the “low-hanging fruit” days, but as the information economy becomes more efficient, and the returns on content “arbitrage” begin to diminish, content will have to do more than simply answer questions. Content will have to connect with people. When you are “working a room,” connecting is an exercise in finding common ground. You live in New York City? I used to live in New York. You have a daughter? I have a son. Etcetera. Common ground in this sense, however, addresses the…

Tom H. C. Anderson - Next Gen Market Research™
The Social Media Monitoring Bubble

Tom H C Anderson

9 May 2013 | 3:23 pm

Twitter Data and War Games It seems everywhere you turn there’s talk of Big Data especially unstructured Big Data. Most of the time what they’re really talking about though is “Social Media Monitoring”. It’s a sin to call social media monitoring a bubble if you work anywhere in the analytics space. Social media monitoring isn’t questioned because [...]
Text Analytics with Six Sigma

Tom H C Anderson

9 May 2013 | 5:59 am

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading as [...]
First and Most Active Analytics Group

Tom H C Anderson

22 Apr 2013 | 8:53 am

Next Gen Market Research Oldest and Most Active Online Networking Group for Analytics Professionals Gregory Piatetsky-Shapiro, Editor of KDnuggets just conducted an analysis of all the top Analytics, Big Data, Data Mining, and Data Science groups on LinkedIn with at least 7,000 members. He found that even though membership is strict and we have a zero [...]
Big Data 100 - My Data is Bigger Than Yours!

Tom H C Anderson

15 Apr 2013 | 7:25 pm

Stop Apologizing for the Size of Your Data! This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on the [...]
Is Social Media Worthy of Text Analysis?

Tom H C Anderson

9 Apr 2013 | 6:38 am

Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”. Here’s [...]

"MARKET RESEARCH" - Yahoo! News Search Results
Israel HNWI & Wealth Management Market Analysis & 2017 Forecast in New Market Research Report at ReportsnReports.com

18 May 2013 | 10:07 pm

“Israel 2013 Wealth Book: Trends in Millionaire Wealth” ” is the new market research report added to ReportsnReports.com store. (PRWeb May 18, 2013) Read the full story at http://www.prweb.com/releases/israel-hnwi-wealth/management-market/prweb10745124.htm
Multiscreen Video Delivery via Residential Gateways a Fast-Growing Trend, Shows Infonetics Study

16 May 2013 | 10:46 am

Market research firm Infonetics released excerpts from its Residential Gateway Strategies: Global Service Provider Survey, which delves into service providers strategies for deploy
Market Strategies International Acquires Cogent Research

16 May 2013 | 9:08 am

Market Strategies International announced today that it has acquired Cambridge, MA-based Cogent Research, a market research and strategic consulting firm that specializes in the wealth management industry.
Global Fluorochemicals Market - New Market Research Report Published by Transparency Market Research

16 May 2013 | 7:16 am

Transparency Market Research has launched a new market report titled: "Fluorochemicals (Fluorocarbons, Fluoropolymers and Inorganics & Specialties) Market by Application (Refrigeration, Aluminum Production, Blowing Agents, Components & Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018". The report observes that the global fluorochemicals industry was ...
Global Polyols and Polyurethane Markets are Expected to Reach USD 22.6 Billion and USD 66.4 Billion Respectively by ...

16 May 2013 | 3:59 am

ALBANY, New York, May 16, 2013 /PRNewswire/ -- Transparency Market Research ( http://www.transparencymarketresearch.com ) has released a new market report titled " Polyols (Polyether and Polyester) ...

Pew Research Center
The Religious Affiliation of U.S. Immigrants

Pew Research Center

17 May 2013 | 8:29 am

The religious affiliation of U.S. immigrants is majority Christian, but there is a rising share of other faiths, including Muslims and Hindus.
Immigration: Key Data Points from Pew Research

Pew Research Center

16 May 2013 | 9:25 am

Americans overwhelmingly say the nation’s immigration policy is in need of sweeping changes, although there is little agreement on specific approaches. Our May survey found that 75% believe immigration policy needs at least major changes, with 35% saying it needs to be “completely rebuilt.” Yet the broad public agreement that immigration policy should be revamped is not matched by consensus on how to deal with illegal and legal immigration. While a solid majority of Americans say there should be a way for people in the U.S. illegally to remain, the public is more divided on the issue of…
Despite Public Fears, European Inflation Remains Tame

Pew Research Center

16 May 2013 | 8:41 am

By Bruce Stokes Eurostat, the European statistical agency, announced today that the European Union’s annual inflation rate in April was 1.4%, down from a rate of 2.7% in April 2012. Nonetheless, across eight EU nations surveyed by the Pew Research Center in March 2013, a median of 67% said rising prices were a “very” big problem in their countries. As the European Central Bank contemplates interest rate cuts to stimulate economic growth in a euro area now in recession, such public worry about inflation only complicates their task. As the International Monetary Fund noted in its…
Egypt’s National Mood Turns Grim

Pew Research Center

16 May 2013 | 7:15 am

Months of political uncertainty, a weak economy and often violent street protests have resulted in a majority of Egyptians saying they are dissatisfied with the way their new democracy is working.
Turkey’s Leader Urges More Aid for Syrian Rebels, but Most Turks Say No

Pew Research Center

16 May 2013 | 4:30 am

By Drew DeSilver As Turkey’s Prime Minister Recep Tayyip Erdogan meets with President Obama today, his calls for more Western aid to Syrian rebels put him at odds with Turkish public opinion. A Pew Research survey conducted earlier this spring found that 68% of Turks opposed Western countries sending weapons and other supplies to anti-government rebels in Syria — the second-highest level of opposition among the six predominantly Muslim countries surveyed in the region. Similarly high majorities in Turkey opposed aid to the rebels by Arab nations (66%) and their own country…

QuestionPro Blog
Need a Survey App for iPad or Android?

James Wirth, QuestionPro

17 May 2013 | 2:08 pm

Search no further! While online survey tools abound, very few have a mobile component (ok, mobile rendering yes but not mobile applications). ENTER THE SURVEYPOCKET APP FOR IPAD AND ANDROID Why the heck does it need to be an app? Well, it doesn’t, as long as you’re always connected. But in the off chance you are going to want people to complete the survey offline, that’s a horse of a different color. In a nutshell, any time you have field or event researchers, they could be plagued with connectivity issues. And respondents who are trying to complete the survey but get…
Try This Customer Focused SWOT Analysis at Your Next Marketing Plan Session

Ivana Taylor

15 May 2013 | 6:25 am

Is there any greater waste of time than a poorly done SWOT Analysis?! As you can tell, I have a rather strong opinion on this topic. Like many of you, I was trained to use a SWOT analysis as a part of my marketing plan process. The idea was to get to a great strategy by understanding your strengths, weaknesses, opportunities and threats and then come up with a killer marketing strategy that obliterates the competition. There was only one problem with this decision making and strategy building process — the SWOT analysis we did was nothing more than a stupid list of stuff that…
Template Highlight – Employee Satisfaction Survey

James Wirth, QuestionPro

14 May 2013 | 6:10 pm

In a new series designed to support our goal of simplifying decision making, we will be highlighting some of the survey templates QuestionPro offers, starting with one of the templates in the employment category: The employee satisfaction survey. What is an Employee Satisfaction Survey? This sort of survey is usually taken by staff members, designed to gauge their level of satisfaction with their employment. Typically these surveys ask for some demographic information, helpful in identifying any potential red flags with the way certain employee groups are treated; however it is customary to…
Top 3 Dumbest Decisions and How They Could Have Been Avoided with Online Survey Tools

Ivana Taylor

13 May 2013 | 6:41 am

If you haven’t noticed, throughout the month of May, we are focusing on decision making and how to use online surveys to make better decisions. This hasn’t been a new idea here at QuestionPro — it’s what we’ve been focused on all along. In fact, if you take a look at all of our features, you’ll see that all we want you to be able to do is make good, profitable decisions and … here comes the shameless plug.. we want you to use QuestionPro to do it. But we’ve noticed that some of you have been a little slow to action, so we thought…
A Comical Jab at Bad Decision Making (video)

James Wirth, QuestionPro

13 May 2013 | 3:09 am

As you may be aware, May is ‘decision making month’ here at QuestionPro and we’re diving in feet-first on this topic. At the time of writing this post, Google returns over 600 million results on decision making so we have our work cut out for us to rise above the noise… One way to look at this is to analyze poorly executed decisions in hopes of identifying ways to improve it. So to this end we bring you the following video, which pokes a bit of fun at poorly executed decisions. Enjoy! We’re Compiling Decision Making Content We will be updating this page…

Outsell Reports
The Outsell Valuation Model – What Drives a Company’s Market Value Today

1 May 2013 | 5:00 pm

In the first quarter of 2013, we saw the aggregate value of US M&A transactions rise, but the outlook for M&A activity in the publishing and information industry is less clear. To help navigate these unknowns and to provide a way for companies to better estimate their market value, we built and introduced the Outsell Valuation Model last year. This report, “The Outsell Valuation Model – What Drives a Company’s Market Value Today,” revisits that groundbreaking approach and tests the model again to see what, if anything, has changed. We also offer a deeper look into how key factors and…
Data Management Platforms (DMPs) and Opportunities for Monetizing Data

30 Apr 2013 | 5:00 pm

Data is everywhere — and everyone who has it is working to figure out how to monetize it. As digital advertising and marketing grow, fueling a rise in even more data and available analytics, today’s marketers now have tools that let them develop effective strategies and make informed decisions on spending and resources. That’s where the Data Management Platform comes in, an emerging cornerstone of the marketing analysis movement. Outsell’s “Data Management Platforms (DMPs) and Opportunities for Monetizing Data” report takes a closer look at this approach, which lets marketers…
Top Five Technologies to Watch: 2013-2014

27 Mar 2013 | 5:00 pm

We vetted, analyzed, and prioritized — and five technologies stood out to make Outsell’s annual list of “Five Technologies to Watch.” In highlighting this year’s crop of the most important innovations, we provide a layer of insight into how these technologies play into four states of “new normal” that impact our industry today. This report identifies those technologies likely to have a profound effect on the information industry, with practical explanation of macro-trends critical for key decision-makers to understand. This report includes: - An overview of the issues…
GAFA Dominance: The Tentacles Grow

10 Mar 2013 | 5:00 pm

The companies that make up GAFA — Google, Amazon, Facebook, and Apple — continue to expand their reach in terms of digital advertising dollars, revenue, and their role in the mobile revolution. So what effect does this greater influence and presence have on today’s publishers and the strategies they employ to navigate GAFA’s still-growing market power? Outsell’s “GAFA Dominance: The Tentacles Grow” takes a closer look at how the four companies have triggered change in the industry — in particular, their influence on several key business areas, through insight into their impact…
Information Industry Market Size & Share Rankings: Preliminary 2012 Results

27 Feb 2013 | 4:00 pm

Preliminary estimates for 2012 revenue and growth across the $506 billion information industry show strong gains coming from the Web Search, HR and Market & IT Research markets, while the News Providers & Publishers segment continues its slide. Outsell’s “Information Industry Market Size & Share Rankings: Preliminary 2012 Results” divides the industry into 14 segments and takes a deeper look into 10 to offer detailed analysis of each segment’s revenue, growth and how top players compare in market size and share. We also outline individual segment highlights and the key trends driving…

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comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

16 May 2013 | 1:58 pm

This preferred strategic partnership with two leading agencies, both part of Publicis Groupe, is an important validation of the considerable effort we’ve put into making vCE the best in class product for digital campaign evaluation and optimization. The next generation enhancements we’re making to vCE will improve its speed and granularity, helping clients optimize their campaigns in real-time according to a multitude of demographic dimensions.SMG and ZenithOptimedia noted that they selected comScore as a partner because it “provides us and our clients with capability and flexibility…
UbiquiTV: Video Fragmentation is the New Reality

29 Apr 2013 | 8:35 am

The Digital Upfronts (aka “NewFronts”) have been dominating my recent conversations revolving around a single --albeit complicated-- question: “How much of my ad spend should be allocated to digital video?” For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as much premium ad space as possible, as early as possible. To even begin to answer this question, one must…
comScore at the NewFronts: UbiquiTV is the New Reality

25 Apr 2013 | 9:49 am

As content and distribution channels proliferate, the dynamics of how, when and where we view video has forever changed. Understand how the digital video market is evolving in the infographic below. Download the infographic (JPG, 256 KB)Download the infographic (PDF, 760 KB)
Multi-Platform Media Usage is Not a Zero Sum Game

1 Apr 2013 | 6:31 am

But an important thing to remember is how my enjoyment evolved over time as I improved. The first time I broke 100 on the golf course you would have thought I just had my first child I was so excited, and from that point forward I couldn’t stop reserving tee times at every turn. One would think I would saturate my appetite for golf with so many rounds, but that wasn’t the case – the better I got the more I wanted to play.This same concept applies to your media and internet consumption. Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices…
Key Trends That Are Shaping the Brazilian Digital Landscape

25 Mar 2013 | 10:40 am

W5 » Blog
Characters in Advertising

Erik Erwin

8 May 2013 | 8:30 am

The use of characters in advertising has been bouncing around my head lately as a result of some recent ad concept testing that we have been involved in. I’m talking about both the non-human animated type of characters, such as Tony the Tiger and the Michelin Man, as well as characters who are portrayed by humans but are obvious caricatures such as Mayhem, the Old Spice Man or the Most Interesting Man in the World. While the use of characters in advertising is a memorable and effective way of creating awareness of a brand, I have been wondering what it is that makes a character particularly…
Second Screen Activity on the Rise

Tristan Shook

1 May 2013 | 7:53 am

“Second screen” activity is the media marketing name for doing this: That is, using a mobile device to share on social media sites or follow a conversation while watching TV. A report from Trendrr, a TV and media analytics company, shows second screen activity doubling over the past year. This activity tends to cluster around sports and special programs like the Grammy’s or Oscars. What does this mean? If you prefer the Sunday paper to Twitter, it might aggravate your concern about how we as a culture are prone to media-induced distraction and loneliness. If multi-tasking is…
What’s Up With The “Real Beauty” Backlash?

Kathy Justice

29 Apr 2013 | 12:10 pm

A few weeks ago my Facebook page lit up with posts from girlfriends eager to share a new video from health and beauty manufacturer Dove. Eager to see the next installment in Dove’s legendary “Real Beauty” campaign I didn’t hesitate to jump right in, click and view. I have long respected Dove for promoting a healthy body image among women both young and old, so I was amped for a great new message about women and beauty. And the initial payoff was exactly what I wanted. For those of you who have yet to view it, here’s a quick synopsis: The video, presented in…
Marketing to Homo Visualis

Erik Erwin

18 Apr 2013 | 7:12 am

Please excuse me while I take a moment to reconnect with my anthropological roots and contemplate an evolutionary explanation for the increasingly important position that online product videos occupy in the consumer path to purchase. According to this infographic (shown below) shoppers who view product videos are 174% more likely to purchase than those who do not, and there are other sources (found here and here) that further discuss the relationship between online product videos and increased engagement and sales. Susan Weinschenk, a Ph.D. psychologist, explains why online video is…
Robots and Drones. The Future of MR?

Amy R. Mock

3 Apr 2013 | 1:38 pm

If you read my previous blog post, Using Drones for Ethnographic Research? Not Yet., then you can imagine my excitement when I saw space150’s April Fool’s Day prank: the launch of their new Drone Insights Division. And even though the launch was fake, chief strategy officer David Denham was correct when stating: “Those of us in the consumer insights space know that observation is one of the fundamental tools in unearthing latent needs that consumers can not always express. But observing a consumer in the field is still an intrusive endeavor in most cases.” He goes on to make…

Online Market Research | Cvent Survey
Welcome to the Show

Greg Timpany

16 May 2013 | 4:48 am

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How cordial! What is the difference between the invitation and the welcome page? To use a restaurant analogy the invitation is what gets someone in the door and it is the welcome page’s job to provide a warm and inviting smile and hello. To get technical, the invitation should be a brief and…
The Emotional Dimension

Greg Timpany

7 May 2013 | 4:09 am

In a previous post I discussed the basics for conducting online advertising testing. With the advent of online survey platforms the ability to test various advertising messages and formats is easier than ever. Gone are the days of renting large rooms and embedding ads in mock programs. The current state of the art allows us to test ads for print, online (or TV), and for radio. When matched with a sample that meets your demographic and purchase profiles, you can be assured of providing your internal clients solid data by which to inform their promotional decisions. In this post we are going to…
Crafting Community Surveys

Greg Timpany

6 May 2013 | 11:26 am

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something else that makes a community. It is the underlying vibration or vibe that can take a group of homes and businesses, schools and churches and make it into a place where people want to be. How can civic officials, business leaders and residents alike work toward the goal of creating a thriving community?
Philosophers & Market Researches, One in the Same? Dancing in the Consumer's Shoes

Greg Timpany

23 Apr 2013 | 4:36 am

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning around, not to mention our acquisition and customer retention programs. We employ surveys on a daily basis designed to probe the attitudes and intentions which precede the behaviors observed in the market. Buyer profiling is one avenue of research we undertake frequently in both consumer and…
Quota Design

Greg Timpany

18 Apr 2013 | 4:36 am

Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more interesting experience. How do we know who is most likely to respond? This is a question for the ages, but in reality the answer is fairly simple. Potential participants should be screened in advance in order to target those for whom the study has relevance. For example, a new customer satisfaction survey would not be relevant to a customer that has made several purchases over an extended period of time.

Fed Connects
Market Connections Federal Media and Marketing Study to Showcase Federal IT Budget Increases

mattl

2 May 2013 | 6:30 am

Knowing where and how to reach senior decision makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections’ unique government market research study, the Federal Media and Marketing Study, tracks the media use of federal decision-makers and allows marketers to slice and dice demographic, Read More >>
Q&A: Paul Craig, Rolls-Royce President Customer Services – Defense, Discusses Offerings for U.S. Defense Sector and More

mattl

1 May 2013 | 3:25 am

Although a company not often synonymous with defense contracting, Rolls-Royce powers nearly 2,800 fixed and rotary-wing aircraft currently in service with all branches of the U.S. Armed Forces. The company recently announced that it was awarded a $97.3 million contract from the U.S. Air Force to support its C-130J transport fleet in 2013. The work Read More >>
Telephone Vs. Online Surveys: Which is Better?

mattl

30 Apr 2013 | 6:48 am

When using market research to gather insights, determining the best survey method can be confusing. Moreover, in today’s austere business climate, it is understandable for businesses to also weigh the affordability of online versus phone surveys. But while the choice between a phone or an online survey is chiefly driven by cost and timing, money Read More >>
Monday News Kick Off: Senators Aim to Cancel Sequestration; FAA Furloughs End; Pentagon Awards $225 Million in Contracts; Raytheon Posts Solid Quarter; and Much More

mattl

29 Apr 2013 | 3:25 am

Welcome to the Monday news kick-off post from the FedConnects blog. With many experiencing flight delays because of furloughs, the idea of sequestration is starting to get real: so much so that the Senate agreed to end the FAA furloughs and several senators actually want to cancel sequestration. On the other side of the coin, Read More >>
Market Connections Hosts Federal Media and Marketing Study Breakfast on May 16

mattl

25 Apr 2013 | 6:43 am

The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Understanding how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious Read More >>

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Landing Page Optimization: Color emphasis change increases clickthrough 81%

John Tackett

16 May 2013 | 12:01 am

Tweet Color can be used to guide customer thinking on a landing page by placing stronger emphasis on particular elements in your offer, and less emphasis on others. Today’s MarketingExperiments blog post will show how the MECLABS research team discovered the impact color emphasis has on conversion. Background: Company provides educational resources for health and fitness professionals who subscribe to one of its online memberships. Goal: To increase number of membership sign-ups. Primary Research Question: Which landing page will generate the highest clickthrough rate? Approach: A/B split…
Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue

13 May 2013 | 12:01 am

Tweet “The first step in exceeding your customer’s expectations is to know those expectations.” -Roy H. Williams, Author and Marketing Consultant,Wizard of Ads trilogy One way to know your customers’ expectations is to set them yourself. Recently, as we’ve been looking for speakers and case studies for Lead Gen Summit 2013, I’ve come across a few different lead generation pages that failed to meet the very expectations set by prior stages in the funnel. For that reason, I thought it would be helpful to review six steps you can use to set expectations for your customers.
Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course

Daniel Burstein

9 May 2013 | 12:01 am

Tweet Optimization and testing is all about learning. What really works? What really doesn’t (even though we thought it would when we set up the test)? And, most importantly, how do you learn these lessons in a reliable, repeatable way? Every year at Optimization Summit, we conduct a live test. We receive your input before and during Summit, release the hounds/treatments into the world and in an extremely short amount of time (before Summit ends), use the live test as a teaching lesson to help marketers better understand optimization and testing. At Optimization Summit 2011, we (somewhat…
Copywriting: How long (or short) should your copy be?

Daniel Burstein

6 May 2013 | 12:01 am

Tweet How long should this blog post be? What about your landing page? Or email? Content length discussions are as old as human communication itself. When Ug (the first critic) said to Zog about his cave paintings, “You had me at ‘Zog kill bison.’ All the rest was unnecessary commentary. I lost interest.” On Wednesday’s free MarketingExperiments Web clinic – “Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion” – Flint McGlaughlin, Managing Director, MECLABS, will share our discoveries about copy length. But first,…
Web Usability: People don’t need many options, they need the right options

John Tackett

3 May 2013 | 12:01 am

Tweet It’s no surprise folks everywhere like choices. From the car you drive to the shoes you wear, paper or plastic, and the classic … would you like fries with that? Choices are good, and having lots of them is even better. So, it would make sense giving customers as many options as possible would be a sound principle of Web usability – or is it? Watch the below video for a MarketingExperiments discovery about presenting options to your visitors. As Flint McGlaughlin, Managing Director, MECLABS, said, “People don’t need many options. They need the right options.” You can watch…

eMarketer Articles and Newsroom Posts
Article: NFC Technology Becomes a Consideration for UK Phone Shoppers

16 May 2013 | 9:01 pm

Mobile payment technology is getting more interest from consumers, and now one out of 10 UK internet users says near field communication (NFC) technology is a feature that will be important for their next phone purchase. And an even greater percentage said they were likely to use contactless payments in 2013.
Article: ESPN: For Responsive Design, Build the Best Experience for Each Platform

16 May 2013 | 9:01 pm

Ryan Spoon, senior vice president for digital product development at sports network ESPN, talks about how consumers use each of the media entity’s screens differently and how he plans for that.
Article: Twitter's Popularity in Japan Rivals Facebook

16 May 2013 | 9:01 pm

Social networking in Japan is not nearly as widespread as in other tech-savvy countries. There is an exception, however. Twitter is especially popular in the country, with nearly as high a penetration rate as Facebook.
Article: Quebec Lags Canada in PC Use

16 May 2013 | 9:01 pm

Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs as their counterparts in the rest of the country. The internet reaches less of the largely French-speaking province’s residents, and they’re less persuaded by online advertising than average.
Article: Dynamic Pricing Helps Keep Pace with Savvy Consumers

16 May 2013 | 9:01 pm

Consumers have become adept at tracking the best prices online and comparison shopping. According to a new eMarketer report, the biggest retailers have responded by adopting dynamic pricing to keep up with consumers and achieve better margins, and now the technology is becoming more widely available.

Comments for Added Value - Source
Comment on Vodafone Case study: Painting every Ghanaian town red by A Short Sporting History Of The Colour Red | Unofficial Partner

A Short Sporting History Of The Colour Red | Unofficial Partner

29 Apr 2013 | 12:53 am

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Building a Better Athlete — The Secret to Being a Power Women: Play Girls Sports!

12 Apr 2013 | 3:25 pm

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Comment on Brazil leads in BRICS’s brands by Branding and BRICs – Silicon Hutong

Branding and BRICs – Silicon Hutong

1 Apr 2013 | 6:02 pm

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Comment on Our new study finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women by Marina Cozzika

Marina Cozzika

24 Mar 2013 | 12:41 pm

Thank you very much
Comment on Kitchen appliances case study: pushing people’s buttons by Marina Cozzika

Marina Cozzika

21 Mar 2013 | 4:06 am

Hi This case study was done by our Chinese office. I will check with them what we can share. Thank you Marina

Curiously Persistent
New data and trends from the iTunes store

Simon Kendrick

3 May 2013 | 4:40 am

The release of iOS 2.0 in July 2008 is arguably the defining moment of the smartphone era, contributing (along with 3G connectivity) to the iPhone moving from a good if limited device to the archetype that, even 5 years later, all other mobiles are striving to first replicate and then improve upon. The App store has been a major success for Apple, with Horace Dediu estimating that they produce $1.6bn in revenue per quarter. We are approaching the occasion of the 50 billionth worldwide app download, and to coincide Apple have updated their all-time charts for a number of territories. They…
Google Firestarters 8: The Agency Innovation Conundrum

Simon Kendrick

18 Apr 2013 | 7:04 am

The latest in the series of Firestarters events hosted by Google and curated by Neil Perkin was all about Agency innovation. With 8 speakers each having a 10 minute slot, a great deal of ground was covered. I’ve synthesised my main thoughts and recollections below, but I’d recommend clicking through the links at the bottom of this post in order to get the full goodness of the speakers – particularly since I haven’t attributed specific points to individuals. The speakers all had a slightly different perspectives, but there were several common threads running across the…
Will Netflix break into the mainstream?

Simon Kendrick

1 Apr 2013 | 12:34 pm

Certain people are paid a lot of money to prognosticate on the next big thing. I’m not one of those (in either payment, or size of payment). Many factors influence, but one I’m particularly interested in is media buzz. In my opinion, traditional media is important in moving new technology products and services from early adopters towards the mainstream. Important, but not necessary – and certainly not sufficient. Not all of the media hype cycles have come to pass – Second Life being an oft-cited example. However, the likes of Myspace, Facebook and Twitter have seen mass media exposure…
My five fives of 2012

Simon Kendrick

29 Dec 2012 | 10:50 am

Previous lists for 2011, 2010 and 2009. Top 5 Films (Released in UK cinemas in 2012, which I have seen) The Artist Amour The Imposter The Cabin In The Woods Beasts of the Southern Wild Top 5 Albums (Released in the UK in 2012, which I have heard. Links point to Spotify) channel ORANGE by Frank Ocean Celebration Rock by Japandroids The Idler Wheel… by Fiona Apple Bloom by Beach House Put Your Back N 2 It by Perfume Genius Top 5 Gigs (That I attended in 2012) M83 @ Somerset House At The Drive-In @ Brixton Academy Robyn @ Pitchfork Festival, Parc de Villette Explosions In The Sky @…
Personal Twitter accounts: The good, the bad and the ugly

Simon Kendrick

2 Dec 2012 | 9:00 am

Generally speaking, Twitter users prefer to follow personal accounts to branded accounts. 18 of the top 20 twenty Twitter accounts (as of end of November 2012) are personal accounts, with only YouTube and Twitter representing brands. This isn’t surprising. Branded accounts retain the official corporate line. Personal accounts go beyond (or give the illusion of going beyond) the controlled publicity to see what an individual is really life; fans can follow their idols, and vicariously get a feel of what their lives are like. With TV and radio programmes, there is also the issue of…

SurveyMonkey Blog
Are Democrats More Depressed Than Republicans? BuzzFeed and SurveyMonkey Find Out…

Sheila G

17 May 2013 | 11:02 am

SurveyMonkey BlogAfter the week the Obama administration has faced, depression seems like an unfortunate inevitability for the Democratic Party. Scandals aside, are Democrats actually more likely to be depressed because of their political affiliation? Republicans and Democrats are deeply divided over just about every social, economic, and political issue—perhaps that extends other mental and behavioral disorders as well. In order to better understand how politics play a role in mental health, we partnered with our friends at BuzzFeed to get some answers. Using SurveyMonkey Audience, we…
Get Your Ranking On: We Show You How!

Katie A

15 May 2013 | 10:20 am

SurveyMonkey BlogSo you want to know what people like the best, right? What sweet treat is considered the crème de la crème of your fave restaurant’s dessert list? Who do your students think should get the gold star for teacher of the year? Maybe you want to create a top ten list of this year’s best (or worst) movies? Well, you’re in the right place, dear customers. You can do all that and more in your surveys thanks to our handy-dandy Ranking Question! The Ranking question option is an interactive and fun survey design choice. Your respondents can choose to click into the number…
Customer Spotlight on Grand Valley State University Libraries: Using Surveys for Career Research

Lindy S

14 May 2013 | 10:00 am

SurveyMonkey Blog The Internet, the media–both print and rich–news channels, podcasts, YouTube, magazines, books…there’s no lack of where to go to find information. Now say you’re a college student and you’ve just received your first research paper assignment. With all that’s out there by way of information sources, how in the world do you know where to start your research? What’s out there besides Wikipedia? Can a person–an actual person–help guide you? Say hello to your friendly academic librarian. These are folks with graduate…
Credit Cards or PayPal: How Do Consumers Prefer to Pay Online?

Josh K

13 May 2013 | 11:15 am

SurveyMonkey BlogLet’s imagine for a moment that your web-based business’s ability to collect online payments from customers is just like your body’s ability to digest food. The easier it is to accept (and digest) those payments, the bigger and stronger your business will become. So, the easier it is for your customers to pay you, the more satisfied they’ll probably be. The chances of them coming back for a second, third or fourth helping are much higher if they have a hassle-free payment experience than one that’s complicated or too slow. Using SurveyMonkey…
Moms Have the Spending Power! How and Where Are They Buying?

Kalpana C

10 May 2013 | 11:00 am

SurveyMonkey BlogHave you bought your Mother’s Day gift yet? Well, if you’re a mom yourself, chances are good you’ve already done so. While some of us may still be trying to decide between flowers and candy, marketers have honed in on an important fact: Moms are in charge! They make up over 80% of the purchasing decisions in American households, making mothers an impressive economic force. To better understand how they spend their dollars, PiktoChart and SurveyMonkey Audience, teamed up to gather feedback from over 300 moms. Check out the infographic below for our survey…

Cvent Survey | Cvent Survey
Welcome to the Show

Greg Timpany

16 May 2013 | 4:48 am

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How cordial! What is the difference between the invitation and the welcome page? To use a restaurant analogy the invitation is what gets someone in the door and it is the welcome page’s job to provide a warm and inviting smile and hello. To get technical, the invitation should be a brief and…
The 411 on Dynamic Scoring

Susanne Ross

15 May 2013 | 8:00 am

With the new Web Survey release in April, we added dynamic scoring. Through the use of chapters (grouped questions with common attributes), survey authors can dynamically score respondent’s answers. In most cases, dynamic scoring can be used for knowledge based testing at schools and universities as well as learning & development teams. Survey authors can put together tests on a particular subject matter and score each chapter at completion. And instead of waiting until the end of the test to tell respondents what their score is, you can display scores at the completion of each…
Happy National Employee Health and Fitness Day

Susanne Ross

15 May 2013 | 5:00 am

Today marks National Employee Health and Fitness day! This annual event occurs the third Wednesday of every May and is dedicated to encourage physical activity in the workplace. Though it’s only recognized once a year, it’s important for businesses to realize that instituting health and wellness programs are a wise investment: employees that are in good health will perform better than those who aren’t. There are many benefits to being fit and active at work that can enhance your company’s overall success according to The Wellness Council of America (WELCOA). What are…
The Art of Asking and Connecting with Customers [TED Inspired]

Sherrie Mersdorf

14 May 2013 | 4:57 am

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of Marketing at MicroPack were sharing their thoughts about what was working in B2B marketing. During this panel, we got onto the topic of customer feedback. Bob and Ken shared how each of their organizations go about collecting feedback from customers, and as part of that how often executives…
Do We Agree?

Greg Timpany

10 May 2013 | 4:06 am

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing surveys and teaching market research, I have seen many techniques and question types rise and fall in favor, yet the Likert scale keeps truckin’ along. In case you didn’t know the scale was developed by psychologist Rensis Likert in order to measure the level of agreement or disagreement…

SurveyGizmo - Online Surveys, Polls, & Landing Pages
05/17/2013 Release Notes: Fixin’s

Justin

17 May 2013 | 4:26 pm

A quiet week here at SurveyGizmo, lots of stuff going on behind the curtain though! Here are some of the things we released this week: New Feature: URL Variables added to Page Logic – * This is available in the new Editor only.* You can now pass URL variables in redirects set up in Page Logic! Fixes: Offline Mode was ignoring right to left languages - How rude! Partial Offline responses were showing URL encoding when loaded after leaving & coming back to the survey – Fixed! Kiosk Mode button in Offline had funky formatting on the iPhone 4S running iOS6 –…
Clean Your Online Survey Data!

Marni Zapin

16 May 2013 | 2:58 pm

After your data collection is complete, you’re ready to start analyzing your data set. Or are you? Before you start working with your data, you need to make sure that it is clean. Why You Should Clean Your Online Survey Data Why clean data? It is always a good practice to clean your data, particularly if you use panel companies or you’ve used an incentive to increase your response rate. But, we recommend cleaning your data before deriving actionable results. Your purpose in data cleaning should be to remove any overt bias or invalid responses. If you are not cleaning your data, or you do…
The Training You Want, When and Where You Want it!

Marni Zapin

14 May 2013 | 11:37 am

Recently my colleague Tatiana Valeja and I traveled to a customer site to conduct a SurveyGizmo training, and I just wanted to let all our blog readers know how much fun it was! Tatiana and I have been trainers for SurevyGizmo for quite some time. We both teach a whole slew of webinar classes through the SurveyGizmo Online Academy and we have both been trainers at the SurveyGizmo Unconference, so when a customer request came in asking us to come to their site to train, we were both excited! Some background on SurveyGizmo: We were literally built on customer requests. Customers would ask us to…
05/10/2013 Release Notes: The Fantastic Fixes!

Justin

10 May 2013 | 3:57 pm

Thank SG it’s Friday (and congratulations to all those graduates out there)!Here are fixes we pushed out this week: We made a change to how scheduled Email Campaigns work - There is now a link inside the invite where there used to be the option to schedule the invite that says “Need to set up a scheduled send? Click here to apply for approval.”Once your list & messages are approved, you’ll then see the option to schedule the send. In the past, if it was scheduled & we approved the campaign, the message would go out upon approval (ignoring your schedule).
Understanding your Core Customer and Building Marketing Personas in 5 Steps

Christian Vanek

1 May 2013 | 11:24 am

Here’s a business survival lesson. If you’re ever in a meeting and you hear your boss say: “Let’s create a survey to figure out who our core customer is”, then you have two choices. The first choice is to immediately volunteer to be lead on this project, so you can do it the right way. The second choice is to try slinking towards the door to escape becoming attached to a what just might be a doomed project. The second option only works if you’re near the door during the meeting (that’s also a survival tip). These projects are terrifying. If they go…

The LoveStats Blog
Public Opinion and the Environment #AAPOR #MRX

LoveStats

17 May 2013 | 2:11 pm

… Live blogging from beautiful Boston, any errors are my own… Public Opinion and the Environment; Moderator: Robert Eisinger, Savannah College of Art and Design The Weathering of Skepticism: An Examination of American Views on the Existence of Climate Change Christopher P. Borick, Muhlenberg College Institute of Public Opinion, Barry G. Rabe, University of Michigan 2008, the majority of americans believe in global warming 2010: dropped off the agenda in DC, percentage believing in global warming is declining, people wonder if it’s a hoax 2013: rate has risen but not…
#AAPOR Presidential Address: The total error approach by Paul J. Lavrakas #MRX

LoveStats

17 May 2013 | 9:32 am

… Live blogging from the AAPOR beautiful Boston, any errors are my own… “Applying a total error perspective for improving research quality in the social, behavioural, and marketing sciences” Introduction; He grows orchids, collects movie dvds, and likes sci fi movies. [just as every president should!] Core values – honesty, integrity, fair, dedicated to family profession and AAPOR Much research is poorly conceptualized and interpreted; most studies could be improved with few if any cost implications Total error approach can help do this, many are unfamiliar…
Probability and Non-Probability Samples in Internet Surveys #AAPOR #MRX

LoveStats

17 May 2013 | 8:24 am

… Live blogging from beautiful Boston, any errors are my own… Probability and Non-Probability Samples in Internet Surveys Moderator: Brad Larson Understanding Bias in Probability and Non-Probability Samples of a Rare Population John Boyle, ICF International If everything was equal, we would choose a probability sample. But everything is not always equal. Cost and speed are completely different. This can be critical to the objective of the survey. Did an influenza vaccination study with pregnant women. Would required 1200 women if you wanted to look at minority samples. Not…
AAPOR Women Leaders Share Their Insights #AAPOR #MRX

LoveStats

17 May 2013 | 6:25 am

… Live blogging from beautiful Boston, any errors are my own… Lessons in Leadership: AAPOR Women Leaders Share Their Insights; Organizer: Anna Wiencrot, NORC at the University of Chicago Moderator: Angie Gels, The Nielsen Company Panelists: Mollyann Brodie, The Henry J. Kaiser Family Foundation Courtney Kennedy, Abt SRBI Nancy Mathiowetz, University of Wisconsin-Milwaukee Eileen O’Brien, Energy Information Administration, U.S. Department of Energy “There’s a special place in hell for women who don’t help other women” “Whatever you are, be a…
The Roles of Blogs in Public Opinion Research Dissemination #AAPOR #MRX

LoveStats

16 May 2013 | 2:04 pm

… Live blogging from beautiful Boston… Reg Baker, SurveyGeek First blog post was on randomization His company considered him to be a methodologist because he subscribed to POQ, he kept answering the same questions so he wrote the answers in a blog and referred everyone there Twitter is how you build blog traffic, We love the retweets of our blogs There is a social media bubble of all the people talking about the same things you do, and you meet people around the world only because of your buzz Two families of blogs – those sharing research results and those in the…

Data Insights
29% Of Online Ad Spend In The US Will Be From Mobile By 2018

Michael O'Grady

16 May 2013 | 9:37 am

Mobile ad spending is finally taking off. The Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US) predicts that mobile ad spend (smartphones plus tablets) will represent more than 29% of the total online ad spend in the US by 2018. The forecast looks at mobile device ownership in the US, trends in device usage, and mobile advertising supply-side data to fix the current and future market size for display, search, and social spending. The drivers behind this take-off of mobile ad spending are:Read moreCategories:Mobile advertising Online advertising smartphone tablet
The Data Digest: The Uptake Of QR/2D Bar Codes

Reineke Reitsma

10 May 2013 | 12:21 am

Recently, I received a visit at home from a religious organization, which handed me two of its publications. As I believe that every religion has some wisdom to share, I read both magazines. What really struck me was the cross-media approach of the magazines; many articles referred to a video or website, and QR codes were placed throughout. Reading this magazine, I thought back to my recent trip to the US, where I also saw many QR codes: on advertising in the subway, in stores, in magazines. However, I didn't see anyone reading those codes. Thinking about this a bit longer, I couldn't…
Forrester’s “The State Of Consumers And Technology: Benchmark 2012, China” Report Shows Differences In Technology Adoption Stage

Samantha Jaddou

3 May 2013 | 6:11 am

I am delighted to announce that for the first time, our annual US and European consumers and technology benchmark reports have a Chinese counterpart: The State Of Consumers And Technology: Benchmark 2012, China. This report is a graphical analysis of a range of topics about consumers and technology and serves as a benchmark for understanding how consumers change their technology adoption, usage, and behavior over time. The report, based on one of our Asia Pacific Technographics® surveys, covers a wide range of topics, such as online activities, device ownership -- including penetration…
The Data Digest: US Consumers’ Mobile Shopping Behaviors

Reineke Reitsma

26 Apr 2013 | 2:21 am

The Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US) indicates that nearly 40% of US mobile phone owners will become mobile phone shoppers by 2017. While this statistic sounds impressive, it means that the majority of consumers will be reluctant to purchase products on their mobile phones. Why aren't all customers attracted to the unprecedented convenience of anywhere, anytime mobile shopping? Forrester's Consumer Technographics® data shows that while consumers use the mobile channel to research competitive product pricing while they're in a store, they often prefer to…
The Data Digest: The Unique Profile Of Pinterest Users

Reineke Reitsma

12 Apr 2013 | 2:14 am

"How can you reinvent your brand to appeal to younger consumers?" This is the million-dollar question, and the contestant sitting in the hot seat is you. But don't panic; why not use a lifeline? Ask the audience! That was the approach car manufacturer Buick recently took when designing the 2013 Encore luxury model. Striving to portray a more fun, contemporary side of the established auto brand and win loyalty among younger consumers, Buick promoted its "Pinterest to Dashboard" contest by calling on participants to create Pinterest boards that spoke to personal styles and passions.

BrandSavant
On The Common Ground Of Content Marketing

Tom Webster

16 May 2013 | 8:32 am

Tweet A brief thought from the train today: content marketing is still somewhat in the “low-hanging fruit” days, but as the information economy becomes more efficient, and the returns on content “arbitrage” begin to diminish, content will have to do more than simply answer questions. Content will have to connect with people. When you are “working a room,” connecting is an exercise in finding common ground. You live in New York City? I used to live in New York. You have a daughter? I have a son. Etcetera. Common ground in this sense, however, addresses the…
Tom Asacker On The Business Of Belief

Tom Webster

16 May 2013 | 3:55 am

TweetWhen I need to pull myself out of a thinking rut, or am otherwise in search of a “mental sorbet,” Tom Asacker is one of the people I turn to who can reliably spin my thinking around. I loved his latest release, The Business of Belief, so much, that I invited Tom to answer a few questions about this short, provocative book so I could share some of his thoughts with you. We hear plenty these days about influence, but The Business of Belief deals with something more primal, and more useful: persuasion. You cannot hope to persuade a customer unless you can connect with their…
Intuition, Instinct, and Bravery

Tom Webster

14 May 2013 | 6:06 am

TweetWho needs data, when you have a vision? “Ship it!,” they tell you. Don’t wait for permission–beg for forgiveness! Go with your instincts, and they’ll never fail you. We see these sorts of platitudes daily. It’s hard to make a populist argument against “go with your gut” or “lead from the heart” or other romantic notions of leadership. But survivors get to write history, as I’ve often said in this space, and for every bold, swashbuckling CEO who ignores the naysayers and succeeds, there are scores of CEO’s who ignore…
Like Soylent Green, The Internet Is Made Of People

Tom Webster

7 May 2013 | 9:10 am

Tweet…And I have enjoyed talking to those people on my new podcast, The Friday Five. If you haven’t heard the show yet, consider this my first shameless cross-promotional plug to hear the show that critics are calling “…a…show…” Each week, I talk to some of the leading lights in (and outside of) digital marketing, social media, and more about their Music DNA–told through five songs that they can tell great stories about, and one guilty pleasure that is part of their DNA that, perhaps, they regret. Over the past few weeks, we’ve had C.C. Chapman, Mark…
Klout, Revisited

Tom Webster

2 May 2013 | 8:43 am

TweetI have a confession: I look at my Klout score about once a week. There, I said it. Here’s what I have noticed over the past six months: 1. It’s pretty stable. The “vacation” problem (declines in short term activity equating to immediate score declines) seems to have been worked out. 2. My score is clearly not overly tied to activity. My Klout score has been stable at 77 for quite a while, and I am a decidedly low-volume tweeter/facebooker/blogger. My audience is also not nearly as large as many of the high-volume, well-read bloggers I’ve seen with lower…

Compete Blog
The Weekly Compete Pulse

Carro Halpin

18 May 2013 | 11:56 am

We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo look cool again. But, Tumblr is already hugely successful on its own. Do you think the deal will go through? How to get your back link data, how to analyze it, and how to quickly see if you have…
2013 Tax Season: TurboTax Remains King in Procrastination Nation

Carro Halpin

16 May 2013 | 11:30 am

Image from: Turbotax / usahitman.com In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million Unique Visitors (UVs) in February, the height of the tax filing season. How did consumer tax-filing behavior compare to last year’s tax season? Here are some insights I pulled from Compete PRO: People put off thinking about their taxes. In January 2013, tax sites had four million fewer visitors than in January 2012. The peak of tax season was in February this year per usual, but tax sites had only two million…
April’s Top 50 Sites: Yahoo Steals 2nd Place from Facebook

Carro Halpin

15 May 2013 | 12:30 pm

Image from: Yahoo! Messenger / Google Play Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM. Instagram.com breaks into the Top 50 sites at #47. Less than one year after the popular photo sharing app launched its desktop site, its traffic reached 25.2…
Sunday Series: Business & Finance Blogs See Green in April

Carro Halpin

12 May 2013 | 8:00 am

Image from: Business News / Shutterstock Last month brought tax Season to a close–there was no shortage of financial stories to discuss in April. Where did Americans look to for in-depth financial news, besides the mainstream media? 12.6 million Unique Visitors (UVs) browsed business and finance sites (a group of 55 sites) in April, up 12 percent month-over-month (MOM)–making it one of the fastest growing categories. Interestingly, neither Google nor Facebook was the top source of incoming traffic to the category. AOL took first place, referring a third of the visitors. Why?
The Weekly Compete Pulse

Carro Halpin

11 May 2013 | 8:50 am

Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week? Please share in the comments! Happy weekend, marketers! Linked in turned 10 years old. To celebrate their special anniversary, LinkedIn created an infographic with all sorts of cool stats. The site now has over 225 users worldwide. Ever considered using LinkedIn’s Marketing Solutions? U.S. LinkedIn users have twice the buying power of the average U.S. consumer. Facebook news feed ads have 197.3% higher ROI than right side ads. Early stats…

blog.vovici.com
The Customer Prosperity Formula

Nancy Porte

14 May 2013 | 2:58 pm

By Nancy Porte, VP of Customer Experience, Verint® Systems *This is reposted from http://www.verint.com/verint-blog/ The Customer Experience Professionals Association (CXPA) annual Member Insight Exchange kicks off today in San Diego, California at the Hotel del Coronado. Our keynote speaker this afternoon is Jeanne Bliss, president of the consulting firm CustomerBliss, a company that helps organizations create an actionable path for profitability and business growth through earning customer and employee raves. Her best-selling books are Chief Customer Officer and I Love You More than…
Verint Blog Big Data Can Offer a Big Payoff. Really!

Dave Capuano

13 May 2013 | 2:39 pm

By Dave Capuano, Vice President, Marketing, Verint® Systems *This is reposted from http://www.verint.com/verint-blog/ These days the Big Data buzz is growing louder, rapidly becoming a topic that organizations need to address. The volume of customer data has become so large—and is growing at such a fast rate—that “business as usual” can’t keep up anymore. It’s easier than ever for customers to express their feelings about service experiences, products and more to the social stratosphere. As a result, organizations are no longer covered if they only record transactional…
Requests for Feedback Are Part of the Experience. Get Smart About It.

Vovici Blog

9 May 2013 | 10:09 am

By Oren Stern, Vice President, Voice of the Customer Analytics, Verint® Systems *This is reposted from http://www.verint.com/verint-blog/ These days everyone wants your opinion—or at least they all seem to be asking for it in some way, shape or form. Nearly all companies have come to realize the importance of measuring customer experience and satisfaction. Various means of collecting customer feedback, especially in the business-to-consumer and retail industries, seem to be overflowing. With all of these requests for feedback, one question keeps bothering me—how do these feedback…
Turn Up the Volume on Your Customer's Voice

Vovici Blog

22 Apr 2013 | 2:36 pm

By Siobhan Miller, Solutions Marketing Director, Speech Analytics, Verint® Systems *This is reposted from http://www.verint.com/verint-blog/ A U.S. television program called “The Voice” challenges musicians to perform onstage while judges listen with their backs turned, forced to identify the next great singer purely on the quality of the voice they hear. Based on the judges’ reactions, the appearance of many of the contestants isn’t much of a surprise. But every once in a while, there is genuine shock—one contestant was greeted with a “whoa, you’re a guy?!” The conceit of…
Big Data Alone Is Not Enough!

Vovici Blog

15 Apr 2013 | 1:27 pm

*This is reposted from http://www.verint.com/verint-blog/index In the last year, much has been written about Big Data Analytics. More recently, and rightly so, many have pointed out the contact center and other customer experience-delivering departments as the entry point of big data analytics into the enterprise. Big Data manifests itself as Voice of the Customer Analytics (VoCA) in these departments—these solutions analyze treasure troves of big unstructured data collected in the form of recorded phone calls, emails, web chats, free-form survey remarks and social media posts. VoCA enables…

Abacus Data Insider
Ontario Politics: Liberals and PCs tied; 1 in 3 believe Wynne’s testimony that she wasn’t involved in gas plant cancellation decisions

David Coletto

16 May 2013 | 3:15 pm

Download detailed tables According to a new Ontario provincial survey, the Ontario Liberal Party led by Kathleen Wynne is now tied with the PC Party among decided voters. Province wide, 34% of decided voters said they would vote for the Liberal Party while another 34% said they would vote for the PC Party. Twenty-five percent said they would vote for the Ontario NDP led by Andrea Horwath. Provincial Vote Intention Since the end of March, the Ontario Liberal Party’s support among decided voters in the province is up six points and the incumbent Liberals are now tied with the PC Party…
Profiling the BC Electorate

David Coletto

13 May 2013 | 5:25 am

Abacus Data was retained by the Sun News Network to conduct a study of the attitudes and vote intention of the BC electorate heading into the upcoming 2013 provincial election. The study included a national survey of 1,042 British Columbians aged 18 years and older. The provincial public opinion survey found that BC voters, divided into five different value segments have polarized views. To help us understand the views and voting behaviours of British Columbians this report uses a segmentation model similar to that used by the Pew Research Center in the United States that is designed around…
The Brand Life Cycle: Mature Markets, Emerging Technologies and Innovation

Sean Copeland

7 May 2013 | 2:02 pm

There is a life cycle for everything that we do, but most often in marketing we refer to product life cycles. Now, take a moment to ask yourself a critical question, “At what stage of life is my brand?” It is essential that people at all levels of an organization ask themselves this question on a regular basis. New technology has made this an ever-increasingly important question due to the possibility of category disruption. Whether you are a brand manager, an associate director, an analyst or a CEO, you need to know if your brand is growing, maturing, or declining.
Energy Politics in BC – Fracking, Oil Tankers, Northern Gateway, and the Carbon Tax

David Coletto

6 May 2013 | 3:00 pm

UPDATED – May 6 at 5:45pm PT In an early version of this post, we incorrectly stated that the BC NDP’s position on fracking was to stop fracking until more studies are done. We removed this reference as that is not the official position of the party. Note that respondents were not told in the survey which party each statement/position was attributable to. According to a provincial survey of eligible voters in British Colombia, views on various energy policies in the province are mixed with a plurality supporting the elimination of the province’s carbon tax, a majority…
Another Look at the “Lean Start-Up”

Alex Monk

6 May 2013 | 11:42 am

Recently, the Harvard Business Review published an article by entrepreneurship guru Steve Blank titled “Why the Lean Start up Changes Everything”. Blank discusses the concept of the ‘lean start-up’ (see “Three Principles of the Lean Start-Up Method”), and how the notion of a traditional business plan is out of step with the modern start-up. While Blank’s article does an excellent job of providing an overview of the lean start-up method to new entrepreneurs, it glosses over several fundamental questions any start-up would be wise to answer. A key statement made early in the…

Market Research Training from Research Rockstar
Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning]

Kathryn Korostoff

30 Apr 2013 | 5:16 pm

I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
“Cheap, fast or good. Pick any two.”

Kathryn Korostoff

15 Apr 2013 | 2:17 pm

Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
The 4 Killer Stats from the ESOMAR 3D Conference

Kathryn Korostoff

5 Apr 2013 | 8:45 am

In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference: [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
AMA or MRA Annual Market Research Events: Which to Choose?

Kathryn Korostoff

14 Feb 2013 | 5:02 pm

Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get [...] [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
Survey Scales: Market Research Fundamentals

Kathryn Korostoff

6 Feb 2013 | 3:53 pm

How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

GreenBook
Pew Research Discusses Google Consumer Surveys’ Fit for Purpose

Leonard Murphy

17 May 2013 | 11:15 am

By Jeffrey Henning Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston today. While Pew Research remains committed to rigorous, probability-based sampling for all major work, Scott took pains to point out, the organization wants to look at non-probability sampling for particular purposes. Working with Google was a partnership rather than a blind test because Pew wanted to understand the methodology “under the hood”. Google Consumer Surveys (GCS) are sampled from online publisher websites…
Thoughts On The Future Of Consumer Intelligence Event

Nelie Shah

17 May 2013 | 5:44 am

Editor’s Note: Join me in welcoming our newest member of the GreenBook Blog author community: Nelie Shah! Nelie is an attorney that shifted her focus to executive-level research years ago and has been on the forefront of focusing on big business issues ever since. I asked her to go to the newest IIR event “Future of Consumer Intelligence” this week and share her thoughts on it for our readers. I think you’ll enjoy her take. By Nelie Shah The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the…
Are You Burning Away Your Data Fuel?

Patricio Pagani

16 May 2013 | 5:09 am

By Patricio Pagani The ‘data is the new oil’ metaphor is overused these days. And it’s not particularly apt. After all, we aren’t drowning in an excess of fossil fuels, are we? But if data is the fuel that powers your business, then we have a problem. We’re setting fire to our fuel with the inefficiency of 19th century colonials in a Kauri forest If your data is oil, a well-designed database is your motor Just like setting fire to our fuel can give us short-term warmth, a primitive approach with data management gives us haphazard results. We’re not seeing the fullest picture which…
Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Jeffrey Henning

15 May 2013 | 3:44 am

By Jeffrey Henning Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. 1.UPDATED: The Top 25 Unmet Needs Of Insights Clients – Lenny Murphy highlights the top unmet needs of clients of consumer insights organization that were identified as part of the Insight Innovation Challenge. 2.Ipsos Warns of Slowing Pace in Market Research Market – Ipsos reported that year-over-year sales for Q1 were down 5.3% and that the firm expects continued softness the rest of 2013. 3.Innovation in Marketing Research and Consumer Insight Conference – The IIeX…
Are We Entering The Golden Age of Market Research Technologies?

Adriana Rocha

14 May 2013 | 6:51 am

By Adriana Rocha I’ve been a hybrid technologist, marketer and market researcher since the early days of the Web and, for the past 13 years, I’ve been working with MR agencies, end clients, panel companies and technology companies. I’ve had the privilege of seeing the evolution of market research technologies from several perspectives – and how technology is changing the practice of market research. I can say these are exciting times for this industry. Let me start with a thought on digital. I think we can accept this truth:digital has won. It’s not new that discussions…

IT Outsourcing News | Nearshore Americas
MercadoLibre Teams with Wayra to Fund Argentine Startups

narayan

17 May 2013 | 9:22 am

By Narayan Ammachchi Start-up accelerator Wayra and MercadoLibre have joined forces to fund and train early-stage technology entrepreneurs in Argentina. The e-commerce portal MercadoLibre said it would ‘co-invest in certain ventures’ selected by Wayra, a start-up accelerator from Spanish telecom giant Telefonica. The agreement comes weeks after Wayra issued a call for young entrepreneurs to send in their applications for venture capital by May 26. The e-commerce portal is likely to invest in companies capable of creating new applications and services to its community of buyers and…
Does Your Nearshore Software Provider’s Niche Matter?

narayan

16 May 2013 | 7:06 am

By Jon Tonti Some small to medium sized software providers in Latin America seek specialization in business verticals and languages while others do not. Experience can create value, but is method or know-how the principle ingredient. NSAM talked to four Nearshore software development experts to understand how providers find their niches and how important those niches really are. Often is the case a company moves in a particular direction because of the talent it hires. Arin Sime, CEO of Agility Feat explains that after initially setting out to provide outsourced development services…
Taking Code into the Comunas of Medellin

narayan

15 May 2013 | 2:15 pm

By Michael Puscar Medellin – blessed with a beautiful natural landscape, friendly people and green parks – has seen incredible growth over the past two years. This city in Colombia is today one of the most innovative cities in the world. With abundant human talent and conducive business climate, Medellin is fast becoming a perfect destination for enterprises seeking to establish high-tech operations. The city has, over the years, transformed from the center of Latin American drug trade to a growing high-tech hub. My firm, Yuxi Pacific Group, set up a satellite office in Medellin in…
Brazil Creates Launchpad for Entrepreneurs Mirroring StartUp Chile

narayan

15 May 2013 | 1:39 pm

By Narayan Ammachchi The Brazilian Ministry of Science & Technology is offering funding to overseas technology companies interested in developing innovative software and IT services inside Brazil – a move reminiscent of CORFO’s (Chile) creation of StartUp Chile launch several years ago. The government has allocated 25 slots for foreign tech start-ups in its “Start-Up Brasil” accelerator program designed to foster innovation in Brazil’s software and information technology services industry. “Shortlisted enterprises will be eligible for up to US$ 596,000 in…
Chile Sees FDI Spike 87 Percent in First Quarter

narayan

15 May 2013 | 10:29 am

By Narayan Ammachchi Chile received more than US$ 9 billion in foreign direct investment in the first quarter of this year, according to official figures released this week. The FDI inflow increased 87 percent compared to $4.87 billion received in the previous three months. More than five billions dollars flowed into the country in March, the highest monthly foreign investment in the past 16 months, according to the Central Bank. According to ECLAC, Chile received more than 30 billion USD in foreign direct investment in 2012, making it the second largest FDI recipient in the region after…

Edelman Berland
Five tips for generating insights in your online community

Ben Werzinger

13 May 2013 | 9:24 am

At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target audience. Put another way, it’s like having a small, private Facebook just for research. Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear (though we often wish they did). Successful online communities are the result of a carefully executed strategy, solid design and patient nurturing. Though they may seem like a lot of work, the benefits an online…
Getting Your Five A Day?

Tom Hashemi

25 Jan 2013 | 6:47 am

International PR firm Edelman released their 2013 survey of global trust, the ‘Trust Barometer‘, yesterday at the World Economic Forum in Davos, Switzerland. The survey, released annually since the turn of the millennium, commenced with the rise of NGOs to the global scene as a consequence of the anti-globalisation movement in the US. Since then it has tracked the ‘Fall of the Celebrity CEO’ (2002), to the rise of ‘A Person Like Me’ as a credible spokesperson (2006), through to the ‘Fall of Government’ (2012). The data released this year was telling. Some pointed to things…
2013 Edelman Trust Barometer Finds a Crisis in Leadership

Allison Quigley

21 Jan 2013 | 7:27 am

Less Than One in Five Trust Leaders to Tell the Truth Press Release download available here. Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional authority figures was continually reinforced in 2012 against the backdrop of high-profile scandals involving CEO and government officials, including former McKinsey managing partner Rajat Gupta, former Chinese government official Bo Xilai and Lance Armstrong, former chairman of the…
The Evolving Role of Brands for the World’s Largest and Most Impactful Generation

Allison Quigley

4 Dec 2012 | 8:37 am

The Millennial generation is the largest, most diverse, educated and complicated group of shoppers the world has ever seen. With the median age of the world population at 28, this generation is taking on a world of intense complexity and is blazing new paths and identities not seen from generations before them. As the generation steps into their 20’s and 30’s, their purchase decisions and job preferences will change business forever. The Edelman 8095® team is excited to share a refresh of its study of the Millennial generation, those born between 1980 and 1995, to help you understand how…
Edelman Berland Insights: November Edition

Allison Quigley

20 Nov 2012 | 11:45 am

The countdown is on…only 2 more days until the official kickoff of the holiday shopping season: Black Friday. Traditionally, the day after Thanksgiving has been referred to as the busiest shopping day of the year, but with the convenience of online shopping more and more shoppers are hitting snooze. Many retailers now offer the same great doorbuster deals online as they do in stores, and shopping in pajamas sounds great, so why not? For the past few holiday seasons the debate among shoppers has been when and where to find the best deals—in-store on Black Friday or online during Cyber…

Cvent Survey | Cvent Survey
Welcome to the Show

Greg Timpany

16 May 2013 | 4:48 am

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How cordial! What is the difference between the invitation and the welcome page? To use a restaurant analogy the invitation is what gets someone in the door and it is the welcome page’s job to provide a warm and inviting smile and hello. To get technical, the invitation should be a brief and…
The 411 on Dynamic Scoring

Susanne Ross

15 May 2013 | 8:00 am

With the new Web Survey release in April, we added dynamic scoring. Through the use of chapters (grouped questions with common attributes), survey authors can dynamically score respondent’s answers. In most cases, dynamic scoring can be used for knowledge based testing at schools and universities as well as learning & development teams. Survey authors can put together tests on a particular subject matter and score each chapter at completion. And instead of waiting until the end of the test to tell respondents what their score is, you can display scores at the completion of each…
Happy National Employee Health and Fitness Day

Susanne Ross

15 May 2013 | 5:00 am

Today marks National Employee Health and Fitness day! This annual event occurs the third Wednesday of every May and is dedicated to encourage physical activity in the workplace. Though it’s only recognized once a year, it’s important for businesses to realize that instituting health and wellness programs are a wise investment: employees that are in good health will perform better than those who aren’t. There are many benefits to being fit and active at work that can enhance your company’s overall success according to The Wellness Council of America (WELCOA). What are…
The Art of Asking and Connecting with Customers [TED Inspired]

Sherrie Mersdorf

14 May 2013 | 4:57 am

Greg's most recent post, Get Back to the Trenches, reminded me of a session I attended at the recent Mid-Atlantic Marketing Summit. Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of Digital at Cygnus Business Media, Bob London, Founder & President of London Ink, and Bob Ragsdale, VP of Marketing at MicroPack were sharing their thoughts about what was working in B2B marketing. During this panel, we got onto the topic of customer feedback. Bob and Ken shared how each of their organizations go about collecting feedback from customers, and as part of that how often executives…
Do We Agree?

Greg Timpany

10 May 2013 | 4:06 am

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing surveys and teaching market research, I have seen many techniques and question types rise and fall in favor, yet the Likert scale keeps truckin’ along. In case you didn’t know the scale was developed by psychologist Rensis Likert in order to measure the level of agreement or disagreement…

iModerate » blog
What defines you?

Will Pirkey

13 May 2013 | 8:27 am

In market research, one of the first questions in a screener generally asks about individuals’ race or ethnicity. Typically the respondent can choose from 4 or 5 groups: White/Caucasian; African American; Hispanic/Latino; Asian; Native American, and then sometimes the catch all ‘other’ group. While this is valuable in some respects, classifying individuals into 4 or 5 broad categories can undermine the complexity of self-identification. While other screener questions revolving around income and geography can help put the pieces together, are we missing the boat by categorizing and…
iModerate and Catalist win for best new technology

Bethany Wilczynski

11 Apr 2013 | 9:12 am

We are thrilled to announce that last week in Washington, DC., iModerate and Catalist were presented with the American Association of Political Consultant’s (AAPC) 2013 Pollie Award for best use of technology during the 2012 campaign for Voter Insider. Voter Insider is an online research solution for the political, advocacy and civic engagement arena that was jointly created utilizing Catalist’s robust voter database and iModerate’s online research capabilities. It allows users to target respondents based on items such as verified voter history and modeling scores. Unique to the market,…
Clients for Life – Our latest book club endeavor

Bethany Wilczynski

26 Mar 2013 | 1:56 pm

One of our favorite things to do at iModerate is to learn something new. So we decided to come together and form a book club to keep us up-to-date on industry topics such as the latest trends in market research and improving client management skills. Last month we read Clients for Life written by Jagdish Sheth and Andrew Sobel. Clients for Life takes a detailed look at how to cultivate lasting business relationships and become a trusted advisor. The authors draw from the lessons learned from hundreds of CEOs, managers, special advisors, philosophers and historical figures. Using a combination…
Defining today’s American Dream

Bethany Wilczynski

14 Mar 2013 | 9:45 am

In our latest qualitative research study we talked to a hard to reach audience, young teens, about an enduring topic – the American Dream. These individuals are part of the newest generation of Americans – the Plurals. Born into a world based on technology and social media, we decided to engage this group using communication platforms they are extremely comfortable with, instant messenger and Pinterest. What we found were ideals and goals reminiscent of past generations, tailored and organized to fit their reality, as well as a definitive stance on what is and is not important.
Figuring out big data is no small task

Jen Drolet

6 Mar 2013 | 8:36 pm

After two days at the AMA’s Human Edge of Big Data conference in San Diego this week I’m not sure I’m any clearer on the future of big data than I was when I left home – but I enjoyed listening to some very insightful professionals try to break down this phenomenon. I heard some interesting forecasts and attended a handful of compelling presentations on how organizations like Coca Cola and Hyundai are marrying big data sets into their business decision making. Yet there still seems to be this thick haze hanging over academia, corporate America and the research community about what…

InsightfulAnalytics
Refine Your Pricing Technique With Choice Based Simulations

John Pemberton

17 May 2013 | 7:09 am

As marketers know, pricing is a key component of the marketing mix for any product. In addition it is also serves as the most tactical of the components that a marketer has available to them in-market. The most effective applications of pricing strategy are dependent upon price sensitivities and elasticities of consumers in the market. A large portion of the research in this area is based around studies done with in-market scanner panel data. Across all available sales data for a product category in-market, models are fit to compute elasticities for the prices that were observed for the…
The Problem with Marketing Mix Modeling

Jerome Shimizu

6 May 2013 | 8:30 am

Either the MMM is wrong, or you should be spending your marketing budget on Felix the cat. In this article you will learn: How to trick a marketing mix model (MMM) into giving you great results for doing just about anything Where mix models break down Emerging solutions to address the weaknesses of marketing mix modeling Marketing mix modeling has had a great run as an “it can do it all” solution to marketers’ questions on marketing allocation. Marketers can input their entire marketing plan into the model and voila, they get an answer on how to reallocate everything using a…
InsightExpress Research Supports Tablets as Promising Advertising Channel for Digital Campaigns

InsightExpress

30 Apr 2013 | 10:00 am

Today InsightExpress released research that indicates great promise for tablets as a powerful advertising channel. The InsightExpress analysis found that campaigns running on tablet devices are extremely effective at delivering their message and motivating purchase, and either match or outperform established mobile channel norms. The findings detailed below were drawn from InsightExpress’ Tablet InsightNorms™, a normative database containing results across 43 campaigns comprised of 83 ad executions that show the branding effectiveness of advertising placed on tablet devices.
Best Practices in the Application of Propensity Models in Ad Measurement

Keith Kohrs

18 Apr 2013 | 10:58 am

What would be the perfect way to measure advertising effectiveness? Ideally we would be able to obtain responses from an individual in this world as well as in a parallel universe where the only difference is whether or not they were exposed to the ad. We could then compare the responses knowing that everything else was equal. However, multi-dimensional travel to measure ad effectiveness is not currently an option. The next best possible alternative would be to randomly assign people to test and control groups. We could then make sure that everyone in one group was exposed to the ad…
Join InsightExpress at the SymphonyIRI 2013 Summit

InsightExpress

15 Apr 2013 | 8:00 am

Jerome Shimizu, Senior Vice President of Data Science here at Insight Express, is excited to take part in tomorrow’s SymphonyIRI 2013 Summit: Activate Your Growth Engine. As a panelist, Jerome will discuss the topic GRP vs. ROI: Identifying the Best Approaches for Measuring Multi-Channel Campaigns: As digital media campaigns consume an increasingly large percentage of media buying, marketers are asking, “How can we compare various media channels with different metrics?” There is a distinct need for a consistent, cross-channel gross rating point (GRP) approach and marketers are…

Market Research Bulletin
Decipher’s Reporting Solution Adds New Features

jleiman

15 May 2013 | 7:30 am

New release of online reporting and dashboarding crosstabs tool delivers enhanced usability and data responsiveness Decipher, a comprehensive market research services firm, has released a new version of its online crosstabs reporting tool to make it even easier to translate crucial findings and turn them into business solutions. The interface now puts more control into [...]
Market Probe Announces Launch of 2013 Multi-Sector Customer Advocacy Monitor

jleiman

15 May 2013 | 7:11 am

Over 80 Leading U.S. Companies Will be Included in the National Consumer Survey Market Probe, a global research firm, announced the launch of a national consumer survey of 6,000 households to compare the advocacy profiles with the top brands in six major industry sectors including, banks, investment companies, credit card companies, auto-manufacturers, casual dining chains [...]
Former Ticketmaster and Taleo Executive, Carl Trudel, Assumes CTO Role at uSamp

jleiman

14 May 2013 | 10:43 am

uSamp, a leader in providing targeted audiences for global consumer and business insights, appoints former Taleo executive and Ticketmaster senior vice president, Carl Trudel to the position of Chief Technology Officer. With more than 18 years of experience leading the development of both SaaS and consumer solutions, Trudel brings a unique set of skills and [...]
Civicom® Launches Dial-in App for Mobile Shopper Insights

jleiman

14 May 2013 | 6:41 am

Civicom Marketing Research Services, a global leader in facilitating studies for marketing research professionals, has launched a mobile App to support its unique dial-in technology for mobile marketing research studies. Consumers participating in research activities use the App to simply dial in and record their thoughts while going about their shopping experience. Within ten minutes [...]
Research Now and Vision Critical Partner to Offer Insight Community Technologies Worldwide

jleiman

8 May 2013 | 9:17 am

Part of the Vision Critical Global Partner Network, Research Now Features Insight Communities VANCOUVER, British Columbia and PLANO, Texas – May 8, 2013 – Vision Critical, the leading provider of insight community technologies, and Research Now, the global leader in digital data collection, today announced a strategic partnership to provide Research Now clients and prospects [...]

PeopleMetrics » Customer Experience Strategy Blog
Using Social Media to Build Customer Loyalty

Janessa Lantz

14 May 2013 | 7:22 am

According to IBM’s Global CEO Study, one of the core issues CEOs around the world are faced with is the challenge of engaging customers as individuals. Harmut Jenner, CEO of Alfred Karcher is quoted as saying, “You can copy products, but you cannot copy customer relationships!” The study reveals that while CEOs are clearly aware of the disruptive power of social media (57% believe it will be one of the top two ways to engage customers within five years), they are still struggling to figure out how exactly it can be used to help them earn customer loyalty. The following are three…
Client Success Insightgraphic: Recognition

Xand Griffin

3 May 2013 | 8:00 am

At PeopleMetrics we’re incredibly proud of the success our clients are seeing when using customer feedback to craft exceptional customer experiences. One way we see evidence of this success is through the number of Recognize Alerts coming in through our software. We put together the following insightgraphic to let our clients know that…
Three Quick Wins for Your Voice of the Customer Program

Janessa Lantz

1 May 2013 | 6:36 am

So you’ve just launched a big, shiny, new Voice of the Customer program. What now? For those just starting out on the journey of customer experience transformation there are three quick wins that you should be after: 1. Take action to fix customer problems. If a customer reports a problem, follow-up and fix it as soon as possible. You’ll begin to see patterns emerge that hint at the systemic issues causing customer problems, but right now you should be focusing on making it right with each individual customer Think of it as a new opportunity to build a relationship with customers. You now…
PeopleMetrics 2013 Brand Ambassador Award Winners Announced

Janessa Lantz

23 Apr 2013 | 9:57 am

The Third Annual Brand Ambassador Award Honors Individuals Who Consistently Deliver Exceptional Customer Experiences. For the third year, PeopleMetrics is proud to recognize its Brand Ambassador Award Winners. Winners of this award are identified by customer feedback indicating the employee has gone above and beyond for them. Winners of the 2013 Award are: Tammy Fritz, American Hotel Register Doug Born, BKD Peter Ugo and Rachel Spurlock, Crowe Horwath LLP Jerry Taylor, EMD Millipore Katie Rack, Signature Flight Support (Second Time Winner) Brand Ambassadors are an invaluable resource in…
Building Your Cross-Functional Customer Experience Team

Janessa Lantz

16 Apr 2013 | 5:15 am

In Oracle’s white paper, “Seven Power Lessons for Customer Experience Leaders,” lesson number one is “Customer experience is political.” The book states, “A key aspect of your mission as a customer experience leader is therefore to act as the political champion for customer experience.” Choosing your cross-functional team is the first step in giving customer experience the political clout it needs to create lasting change across the organization. The following are several considerations as you develop your cross-functional team: Seniority You want to look for people who are…

AYTM
YouTube Series Survey: Not Many YouTube Viewers Have Favorite Channels

Anne Pilon

17 May 2013 | 6:33 am

A scripted YouTube sitcom called MyMusic just signed on for its second season. Though having traditional sitcoms and shows take place on YouTube is a relatively new concept, the site is trying to promote its official channels with new types of content. So there could potentially be more YouTube series premiering in the future. Are consumers interested in that possibility? YouTube Viewers In Ask Your Target Market’s latest survey, 11% of respondents said they watch YouTube videos multiple times per day. 18% said they watch YouTube videos daily. 22% said they watch YouTube videos a few times…
Twitter Video Survey: Video Viewers More Likely to Notice Twitter Ads

Anne Pilon

16 May 2013 | 6:52 am

ESPN just announced an expanded partnership with Twitter to post videos of sports clips and highlights on the site. These videos present additional revenue opportunities for Twitter, which can run video ads within expanded tweets. How many Twitter users have watched video clips on the site? And how effective might these ads turn out to be? Twitter Users In Ask Your Target Market’s latest survey, 51% of respondents said they currently have a Twitter account. But just 13% of those Twitter users said that they often watch videos, including those from YouTube and Vine, within expanded tweets.
Internet Use Survey: Vast Majority Spend At Least Five Hours Online Per Day

Anne Pilon

15 May 2013 | 6:35 am

Americans are becoming increasingly connected to the internet, through both personal computers and a number of different mobile devices. How many hours per day do Americans spend online? And in what situations do they insist on staying connected? Constant Connection In Ask Your Target Market’s latest survey, 22% of Americans said they spend more than 10 hours per day connected to the internet on average. 14% said they usually spend about 8 to 10 hours online. 36% said they spend an average of 5 to 7 hours online. 26% said they spend about 2 to 4 hours online per day. And just 3% said they…
Summer Jobs Survey: Most Have Had Seasonal Jobs in the Past

Anne Pilon

14 May 2013 | 6:39 am

It’s the time of year when many Americans begin looking for seasonal employment for the summer months. Whether they’re students, teachers, or just looking to make some extra money while working outdoors for a few months, summer jobs have been popular for years. How many Americans are looking for summer jobs this year? And how many have done so in the past? Job Seekers In Ask Your Target Market’s latest survey, 8% of respondents said that they’ve already found a summer job for this year. 13% said they definitely plan to look for one. And 14% said that they might be interested in…
Local Search Survey: Search Engines Still Most Popular Source for Information

Anne Pilon

13 May 2013 | 6:57 am

Social media platforms like Facebook and Foursquare are trying to get more into the local search market. Local businesses have the ability to set up a presence on these sites, allowing for increased discoverability. But many consumers still turn to more traditional search methods like Google and Yelp before looking for local businesses on such social platforms. How would consumers describe their local search habits? And have many of them used social platforms to find local businesses? Local Search In Ask Your Target Market’s latest survey, 38% of respondents said they often search for local…

BrandSavant
On The Common Ground Of Content Marketing

Tom Webster

16 May 2013 | 8:32 am

Tweet A brief thought from the train today: content marketing is still somewhat in the “low-hanging fruit” days, but as the information economy becomes more efficient, and the returns on content “arbitrage” begin to diminish, content will have to do more than simply answer questions. Content will have to connect with people. When you are “working a room,” connecting is an exercise in finding common ground. You live in New York City? I used to live in New York. You have a daughter? I have a son. Etcetera. Common ground in this sense, however, addresses the…
Tom Asacker On The Business Of Belief

Tom Webster

16 May 2013 | 3:55 am

TweetWhen I need to pull myself out of a thinking rut, or am otherwise in search of a “mental sorbet,” Tom Asacker is one of the people I turn to who can reliably spin my thinking around. I loved his latest release, The Business of Belief, so much, that I invited Tom to answer a few questions about this short, provocative book so I could share some of his thoughts with you. We hear plenty these days about influence, but The Business of Belief deals with something more primal, and more useful: persuasion. You cannot hope to persuade a customer unless you can connect with their…
Intuition, Instinct, and Bravery

Tom Webster

14 May 2013 | 6:06 am

TweetWho needs data, when you have a vision? “Ship it!,” they tell you. Don’t wait for permission–beg for forgiveness! Go with your instincts, and they’ll never fail you. We see these sorts of platitudes daily. It’s hard to make a populist argument against “go with your gut” or “lead from the heart” or other romantic notions of leadership. But survivors get to write history, as I’ve often said in this space, and for every bold, swashbuckling CEO who ignores the naysayers and succeeds, there are scores of CEO’s who ignore…
Like Soylent Green, The Internet Is Made Of People

Tom Webster

7 May 2013 | 9:10 am

Tweet…And I have enjoyed talking to those people on my new podcast, The Friday Five. If you haven’t heard the show yet, consider this my first shameless cross-promotional plug to hear the show that critics are calling “…a…show…” Each week, I talk to some of the leading lights in (and outside of) digital marketing, social media, and more about their Music DNA–told through five songs that they can tell great stories about, and one guilty pleasure that is part of their DNA that, perhaps, they regret. Over the past few weeks, we’ve had C.C. Chapman, Mark…
Klout, Revisited

Tom Webster

2 May 2013 | 8:43 am

TweetI have a confession: I look at my Klout score about once a week. There, I said it. Here’s what I have noticed over the past six months: 1. It’s pretty stable. The “vacation” problem (declines in short term activity equating to immediate score declines) seems to have been worked out. 2. My score is clearly not overly tied to activity. My Klout score has been stable at 77 for quite a while, and I am a decidedly low-volume tweeter/facebooker/blogger. My audience is also not nearly as large as many of the high-volume, well-read bloggers I’ve seen with lower…

uSamp Blog
Stop Before You Download: Test Battery Drain Before It Takes Down Your Mobile Research

lsozio

15 May 2013 | 10:19 am

by Gregg Lavin, Co-founder and President Most talk about mobile optimization tends to focus on responsive design and customized content (see Matt Dusig’s blog on Why User Experience is the Key to Quality). Consumers expect mobile sites to not only be catered to their eyes and thumbs, but also to their tablets and operating systems. Scott Kevdon, the CEO of Urban Airship sums it up well: “Gone are the days when you could get away with just taking what works on the web and shoving it at mobile.” Yet even though companies continue to invest more in mobile, there has been little…
Big Data in Market Research: Big Deal or Big Hype?

lsozio

8 May 2013 | 11:13 am

Over the past year, big data has become part of everyday business vernacular. McKinsey has done an impressive job reporting on the topic, HBR has admirably attempted to tackle and dismantle it, and TechCrunch has campaigned to “kill” it, but what’s often lacking is the perspective of those who work in the thick-of-it daily. Instead of waxing poetic on the future of big data, we decided to recruit our data experts-in-residence to weigh in on the discussion and provide a fresh take on this vast topic before it makes the Ridiculous Business Jargon dictionary. Here at uSamp,…
Professionals Agree Working Remotely Productive and Liberating [INFOGRAPHIC]

lsozio

22 Apr 2013 | 5:02 pm

As technology has advanced, so has the ability to work outside of the office. Today, 65 percent of companies allow employees to work remotely versus 35 percent that do not. The study conducted by uSamp using their B2B panel examined the office cultures and habits of 1,000 business professionals across the United States to find out how these workplaces compared. The research team at uSamp was able to analyze the data by company size, type of industry, type of organization, level in organization, education and age. The results may surprise you:
Link Dump: April 2013

lsozio

15 Apr 2013 | 4:09 pm

Welcome to uSamp’s bi-weekly link dump: A compilation of all things trending in Market Research, Mobile, Social Media, Gamification and more. We hope you’ll find this aggregation as informative and entertaining as we do. Let us know if there are items that you’d like to see included in the next link dump! President Clinton is still learning how to tweet. Market Research Flex, future researcher Jeremy Rix follows Jay Simpson, fictional future insight executive, during a typical working week to see how the job might change in the coming years. UK MR budgets up in Q1, says IPA’s…
Smartphone, Smart Research: Will The Industry Adopt Mobile Methodology Faster Than Online?

lsozio

10 Apr 2013 | 11:24 am

By Leslie Warshaw, Vice President, Research Solutions Traditionally, the research industry has moved cautiously when it comes to embracing new technology. For example, it has taken a number of years for the industry to embrace the transition from paper to telephone to online. There are perfectly good reasons for this, which have to do with concerns about data integrity, validity, security, representativeness and the need to minimize disruption in trend measurement for our longitudinal studies, which were (and will always be) important measures for our businesses. Now, with the huge growth…

Research Access
What to Expect from a Focus Group

Lisa Steckert

3 May 2013 | 7:00 am

If you were to ask me what my favorite pastime is, I’d have to say people-watching. No surprise, I am market researcher! Observing people and their interactions with one another can be a great source of inspiration and entertainment. With that in mind, I recently attended my first focus group excited to study our core consumers. While I may like to observe for fun, I was unsure what to expect. A myriad of questions ran through my mind. Who will attend? What will I learn? What should I be observing? What is the flow of conversation? I was fascinated by the people attending and was surprised…
How to Convert Your Respondent into an Adoring Fan

Akshay Kanyal

24 Apr 2013 | 8:50 am

The biggest mistake which almost every online panel company does is to overlook the critical importance of respondent satisfaction. But we provide adequate incentives for their time & effort! I have often heard panel managers protesting. Let us first get this thing straight – your incentives are really not that lucrative enough that someone will patiently click through 30 minutes of a survey – in reality it is the exhilarating emotion of ‘my opinion matters’ that drives many respondents to join a panel and participate in surveys. Do you really think that for few…
Innovation Station

Josh Pelham

15 Apr 2013 | 11:00 am

I recently attended a great workshop on innovation that was put on by, of all things, a health insurance company. While there’s plenty of room for innovation for products and services in the healthcare industry, sometimes innovating within a particular piece of that industry, like insurance, can seem a bit daunting. For most of us, I’d wager “insurance” isn’t the first word we think of when it comes to innovation. We think of mobile apps, tech companies, and startups with new products and business models. However, the three person team that put this workshop together destroys that…
Research Access to Cover E2 Conference

Dana Stanley

9 Apr 2013 | 2:03 pm

I’m pleased to let you know Research Access will be providing coverage of the upcoming E2 Conference in Boston, to be held June 17 to 19 at the Boston Marriott Copley Place. I love going beyond my comfort zone of market research conferences and looking at the wider business environment. E2 is a great opportunity to do that, and I look forward to helping bring you on that journey. E2 (formerly Enterprise 2.0) is the only conference I’m aware of that looks at enterprise business technology challenges from just about every angle. Look at the track list and you’ll see what I…
Research for the Startup

Josh Pelham

4 Apr 2013 | 1:38 pm

Starting your own company through creativity and innovation is as much an American ideal as, well, something very American. The United States’ quick growth is the result of many heroes and hard working people. Some of the most hard working among them being the innovative thinkers, inventors, and creators from our short history. Without those creative individuals we would be pedaling along doing who knows what. We still see this breed today, shaking things up and making tomorrow. Many of these individuals can be found in the realm of the modern startup. Jacksonville, Florida, the city I…

Instant.ly
P.F. Chang’s: Making Amends with Mobile

Elizabeth A.

17 May 2013 | 9:55 am

Image source: foxbusiness.com There’s no denying that mobile is changing many aspects of our lives. We use our mobile devices to access the news and weather, and connect with friends on social networks. Mobile is also making the dining out experience more convenient for many people. In past posts, we’ve covered several restaurants that are doing interesting things in the mobile space. Today, we’d like to focus on P.F. Chang’s mobile marketing efforts. Here’s how the popular restaurant is using mobile to connect with customers, and here’s what you can learn…
What You Need to Know About Back-to-School

Elizabeth A.

16 May 2013 | 12:20 pm

Image source: syracuse.com Are you an eCommerce site or brick and mortar retailer that’s working to figure out your next profitable period? Back-to-school might be a great choice. A recent survey from the National Retail Association highlights how the period from July to September is the second largest consumer spending period behind the Christmas season. Consumers will spend an estimated $83 billion dollars on everything from pencils and pens to cookware and sheets for college dorm rooms. Here’s how your store can capture a bigger part of the profit this year. Image source:…
Murphy USA: A Surprisingly Innovative Mobile Case Study

Elizabeth A.

15 May 2013 | 10:30 am

Image source: juggernautinteractive.com When we think of mobile case studies, certain businesses come to mind before others. We may think of local restaurants offering special discounts for mobile users, brick and mortar stores running location-based marketing campaigns, or brands that are using scannable QR codes in print advertising and on billboards. Chances are good that gas stations are not at the forefront of our minds when we think of businesses that are using mobile in innovative ways. This is not to say that entrepreneurs who own these businesses aren’t employing effective…
The Buddy Stamp: QR Codes Done Right

Elizabeth A.

14 May 2013 | 11:46 am

Image source: smarchitecture.blogspot.com QR codes are everywhere. We see them daily on billboards, juice containers, our morning coffee cups, and direct mail advertisements. And like any other marketing campaign, some QR code campaigns are much more effective than others. As the bar codes have grown in popularity, many companies have simply jumped on the bar code bandwagon. The results are typically a boring, ineffective campaign that does little to enhance the customer experience or improve their business. The best QR code campaigns are well thought-out, engaging and focused on adding value…
Big City Burrito: Location-based Marketing at its Finest

Elizabeth A.

13 May 2013 | 3:36 pm

Image source: post-gazette.com Location-based marketing is a big deal for local businesses. If done correctly, a creative location-based campaign can have a significant impact on foot traffic and sales. When a small restaurant chain based in Denver, Colorado created their first mobile marketing campaign, they got a bit more than they bargained for. Here’s how Big City Burrito used location-based marketing to connect with potential customers, and here’s what you can learn from their case study. Big City Burrito, a small chain restaurant founded in Colorado back in 1994, specializes…

Edelman Berland
Five tips for generating insights in your online community

Ben Werzinger

13 May 2013 | 9:24 am

At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target audience. Put another way, it’s like having a small, private Facebook just for research. Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear (though we often wish they did). Successful online communities are the result of a carefully executed strategy, solid design and patient nurturing. Though they may seem like a lot of work, the benefits an online…
Getting Your Five A Day?

Tom Hashemi

25 Jan 2013 | 6:47 am

International PR firm Edelman released their 2013 survey of global trust, the ‘Trust Barometer‘, yesterday at the World Economic Forum in Davos, Switzerland. The survey, released annually since the turn of the millennium, commenced with the rise of NGOs to the global scene as a consequence of the anti-globalisation movement in the US. Since then it has tracked the ‘Fall of the Celebrity CEO’ (2002), to the rise of ‘A Person Like Me’ as a credible spokesperson (2006), through to the ‘Fall of Government’ (2012). The data released this year was telling. Some pointed to things…
2013 Edelman Trust Barometer Finds a Crisis in Leadership

Allison Quigley

21 Jan 2013 | 7:27 am

Less Than One in Five Trust Leaders to Tell the Truth Press Release download available here. Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional authority figures was continually reinforced in 2012 against the backdrop of high-profile scandals involving CEO and government officials, including former McKinsey managing partner Rajat Gupta, former Chinese government official Bo Xilai and Lance Armstrong, former chairman of the…
The Evolving Role of Brands for the World’s Largest and Most Impactful Generation

Allison Quigley

4 Dec 2012 | 8:37 am

The Millennial generation is the largest, most diverse, educated and complicated group of shoppers the world has ever seen. With the median age of the world population at 28, this generation is taking on a world of intense complexity and is blazing new paths and identities not seen from generations before them. As the generation steps into their 20’s and 30’s, their purchase decisions and job preferences will change business forever. The Edelman 8095® team is excited to share a refresh of its study of the Millennial generation, those born between 1980 and 1995, to help you understand how…
Edelman Berland Insights: November Edition

Allison Quigley

20 Nov 2012 | 11:45 am

The countdown is on…only 2 more days until the official kickoff of the holiday shopping season: Black Friday. Traditionally, the day after Thanksgiving has been referred to as the busiest shopping day of the year, but with the convenience of online shopping more and more shoppers are hitting snooze. Many retailers now offer the same great doorbuster deals online as they do in stores, and shopping in pajamas sounds great, so why not? For the past few holiday seasons the debate among shoppers has been when and where to find the best deals—in-store on Black Friday or online during Cyber…

Gleanster Insights
What is Progressive Profiling? Asking questions, but not too many at one time.

Ian Michiels

15 May 2013 | 11:17 pm

“Hi, how are you? What’s your name? Where are you from? Where do you work? What industry is that? What brings you here? What products are you interested in? Are you satisfied with your current product? My industry is such-and-such; what about that are you most interested in? What’s your email address? Do you have a Facebook account? Would you like us on Facebook?” That’s a bit much, right? If you encountered that in real life it would likely result in the one consistent final question “Hey, where are you going?” So in asking the question “What…
The Age of Agile Everything: Agile Applications Outside of IT (Marketing & Sales)

Ian Michiels

11 May 2013 | 7:32 pm

Sometime between the creation of the Knorad Zuse K1 computer and Justin Bieber’s 37 millionth follower on Twitter, using the word agile in business reached a tipping point. It’s cool to be agile; quick, nimble, responsive, iterative. Who doesn’t want that for their business! Agile Business Intelligence –yes! Agile Marketing – why not? Agile selling – of course! Hype aside, I actually think there are some profound trends that make agile a compelling methodology / tactic / framework… wait, what is it? How is it so popular and yet so fundamentally ill-defined and…
Analyst Day at HubSpot: Sunshine and Daydreams

Jeff Zabin

11 May 2013 | 9:26 am

As an industry analyst, I’m frequently invited to attend “analyst day” events hosted by technology solution providers. I typically decline. I find that spending a full day listening to a management team boast of how they’re solving the marketing, business intelligence or customer service management equivalent of world hunger isn’t always the best use of my time. Usually I can get all the information I need in a 45-minute analyst briefing and without having to pass through airport security. But I didn’t think twice about accepting an invitation to join HubSpot for their “analyst…
Infographic: Inbound Marketing for Small Businesses

Jeff Zabin

25 Apr 2013 | 3:22 pm

Gleanster recently published an infographic that tells a compelling story about the value of inbound marketing, particularly in the context of small businesses. It incorporates both Gleanster research and third-party stats from a number of different sources. For those not paying attention to the evolution of marketing best practices, a brief explanation of the differences between outbound marketing and inbound marketing may be useful. With outbound marketing, companies rely on push channels like TV, radio and print, as well as both offline and online display ads, to reach masses of…
The Secret to Justifying Marketing Automation to C-Suite Executives (Outside of Marketing)

Ian Michiels

25 Apr 2013 | 2:31 pm

Research from a January 2013 Gleanster survey captured trends on the top challenges of marketing automation adoption. A simple data pivot provided a window into the unique challenges among users of marketing automation and organizations that have yet to take the plunge. For organizations that have yet to invest in marketing automation, lack of senior management support and funding made the list of top three challenges. Despite the challenges of multiple fragmented systems and a general lack of cadence in communications, it seems old habits die hard. Senior leaders in finance, sales,…

Carbonview Research, Inc.
#Friday Funday – Marketing to the passion of others!

Keith Burtis

17 May 2013 | 11:00 am

Passion is one of my favorite words. Its been a word that has driven me all of my life. If I’m passionate about it – I’m all in. I don’t think I’m alone on that front either. The challenge that we face as marketing and research professionals is the ever shifting nature of people and their passions. The best brands in the world don’t just understand the interests of their audience, they understand what drives them. To keep it fun today I’d like to share with you some of my favorite ad’s that really play on the passions of their users. Brands that…
Great Creative is Fueled by Asking the Right “Different” Questions

Keith Burtis

16 May 2013 | 7:37 am

Once upon a time I lived in the agency world as a strategist working with brands of all kinds. In my first year on the job I heard a fellow employee say, “If you want creative results you need creative research”. That quote has stuck with me for many years and I believe it to be true to this day. Asking the same questions and focusing with the same lens will often get you the same results over and over. As a human race we tend to enjoy what is predictable and tend to avoid surprises. It is my opinion however that deeper insights, the kind that change the world and drive massive…
PLANNING-NESS event survey of planners and strategists

Keith Burtis

13 May 2013 | 9:58 am

It’s Monday and a few of us here at Carbonview are coming off the PLANNING-NESS high. Again, Mark Lewis put together a great panel of speakers and thought-leaders and we are looking forward to sponsoring this event again next year! We had a lot of requests for a downloadable version of the pre-event survey by both attendees and non-attendees. Therefore, we are embedding that presentation for you here so that you can download and pass around as you wish! Download the presentation directly. In addition to the presentation we also wrote an event highlights post that you can see here. Again,…
PLANNING-NESS Survey Results Video and Day One Highlight Reel

Keith Burtis

10 May 2013 | 7:51 am

The PLANNING-NESS conference day one did not disappoint. Conference founder Mark Lewis has put together a lineup of speakers from all walks of life and experience. As planners, strategists and researchers I”ll go out on a limb and say that the diversity is hugely appreciated. Thank you Mark! We at Carbonview Research appreciate the involvement and after quite a few requests from attendees and non-attendees alike we decided to put the results to our pre-event survey up here on the blog. Please feel free to pass this around to anyone you think might enjoy it. The survey was meant to be…
#Friday_Funday – Combining Digital & Traditional Advertising to Tell a Story

Keith Burtis

3 May 2013 | 12:26 pm

Until the internet showed up media was something that had limits placed on it. TV shows were typically standardized to 30 or 60 minutes. Newspapers fill column and advertising inches while TV spots are typically 15-30 seconds. This premium space along with its constraints comes with a high price tag. Then along comes the internet, ubiquitous high speed access along with people, lots of people. Today, I’d like to share with you a couple of really neat and entertaining ways that brands and their agencies are using the web as an extension to traditional media buys. Last night I saw this…

Under30CEO
Does Your Company Need a Social Media Policy?

Under30CEO

18 May 2013 | 12:00 pm

Over the past couple of years, we’ve seen numerous cases where social media was used for dubious purposes—and it seems like employees are posting corporate reputation-damaging things online every day. You don’t have to look far to find video evidence of employees breaking the rules at work, but social media faux pas at work goes way beyond the random YouTube video. Everything’s connected today, and most (if not all) of your employees will have an online presence. Without a conduct code in place, the off-kilter things they post could damage your company’s reputation, alienate…
Does Your Office Say CEO? How to Get Your Office to Work for You

Under30CEO

18 May 2013 | 10:00 am

Whether you work out of your home or you’re in a corner office, one thing’s for sure, the way your office looks and works says a lot about you. The first thing anyone does is take in the world visually. And if your workplace is lacking, it’s going to be making a statement to everyone who enters. Taking a good hard look at your office and making sure it fits both your work style and image is a good starting point. Startup Savvy Office design and arrangement is important for aspiring CEO’s and entrepreneurs alike. The look of your office needs to be spare, clean and efficient, but not…
4 Things I Didn’t Know About Investors Before I Took Their Money

Under30CEO

18 May 2013 | 8:00 am

So many of us are obsessed with get investors no one really talks about the real down side. So, you cashed the check, now what? Managing the relationship with your investors is an important skill that new entrepreneurs have to learn and sometimes the hard way. I really should title this blog post 1001 things I didn’t know about investors before I took the money but for brevity sake I will tackle the top 4. Taking an investment is essentially a marriage but more like a shot gun wedding. In the beginning everyone is excited and happy. The wooing is heavy on both sides. They come in and…
Top 10 Business Plan Mistakes to Avoid

Under30CEO

17 May 2013 | 12:00 pm

Getting a new business off the ground is never easy. Increase your chances of success by avoiding these common business plan mistakes. 1. Giving top-down financial projections Don’t base your entire business plan on capturing a certain percentage of the market. Your investors will think that you are being far too optimistic, and your chances of raising capital will be scuppered with just one question; what if you don’t achieve that market share? Show your investors you’ve thought about this by explaining exactly how you’ll grow your market share, and giving…
How to Best Respond to Negative Blog Commenters

Under30CEO

17 May 2013 | 10:00 am

“Karma, Baby!” If everyone just paid a little more attention to this mantra, the world would be such a happy little place, wouldn’t it? Ah, but there are the negative folks among us. So, craft your responses carefully when you receive a not-so-nice post to your blog. What are some techniques to minimize the impact of their comments? Most importantly — Respond. Don’t react. Trolls: We have all seen the comments from “trolls.” It’s an interesting word to Google. If you are seeing signs of troll behavior, don’t give them the power they seek. These poor saps want to simply…

Joel Rubinson on Marketing Research
Marketers and media getting that synching feeling

Joel Rubinson

15 May 2013 | 6:08 am

The digital clickstream is at the heart of how digital marketing works. For example, when a digital ad impression is served, it places a cookie on the browser that can then be matched to a conversion pixel if that same user buys the advertised brand online. This worked fine when 90% or more of internet activity was on the computer. But now, people use multiple screens. As behaviors occur on one screen and transactions on another, it will falsely appear that computer, tablet and smartphone marketing have little effect at driving sales. Marketers are on the verge of letting an understanding…
Four new approaches to consumer segmentation in a digital and social age

Joel Rubinson

10 Apr 2013 | 5:57 am

Traditional consumer segmentation can be maddening. It is at the heart of marketing practice to group consumers into segments based on their needs and self-stated psychographic profiles and to then attempt to target a high priority segment with new offerings and advertising. Yet, it simply does not work that well because it is rarely very actionable. I remember once conducting a massive new product forecasting study where we were asked to put segmentation questions into the study. There was virtually no difference in purchase intent across the segments! Tell me again how this…
From mind marketing to behavior marketing

Joel Rubinson

14 Mar 2013 | 6:34 am

I was honored to be one of 200 industry leaders invited by Professor Jerry Wind of Wharton, leading the Future of Advertising initiative, to provide thoughts on what advertising might look like by 2020 and what it will take to get there. The full presentation is here. However, let me put it in a nutshell. Marketing will transform from being a battle for the mind to becoming a battle for behaviors. Now, the skeptic might say, “Wait, we have always wanted advertising to drive sales, so what’s different?” Here is my answer. In traditional marketing, we ran mass advertising, targeted…
The digital insights revolution tucked inside the marketing revolution

Joel Rubinson

8 Feb 2013 | 6:44 am

The same digital and social data that are revolutionizing ad targeting and relationship building offer us researchers the opportunity of a lifetime. It is the chance to make the bemoaning go away…that we are too slow, that our findings aren’t actionable, and that we are genetically modified versions of accountants who don’t get what the business is about. However for us to seize this moment, as they said in Ghostbusters, we need to “cross the streams”. 1. Give up the belief that reliable measurement only comes from representative surveys. We have entered the age of forensic…
From fractured insights to holistic understanding

Joel Rubinson

16 Jan 2013 | 3:42 am

I recently had the pleasure of interviewing Alec Maki, a recipient of the annual AMA 4 Under 40 award, which recognizes emerging leaders in the field of marketing research who seek to advance the discipline. Fresh perspectives from a rising star…here you go! Q. Alec, you recently wrote an interesting blog on dysfunctional insights. Can you briefly explain the idea? What I’m talking about is negative business impact that results from specialized insight functions. In larger companies, specialization comes from the necessity of satisfying the decision-making needs of different…

Resources For Camp Professionals - Kids Summer Camps | CampsUSA.org
Making the Most of Summer Camp Staff Training

14 May 2013 | 9:51 am

In the hectic months leading up to summer, when marketing your camp, registering campers, communicating with parents and preparing fun activities all compete for your time, it can be easy to overlook staff orientation. However, a helpful and thorough training session reduces stress and saves time…
Communicating with Parents: Finding the Right Balance

16 Apr 2013 | 12:57 pm

For many families, summer camp marks a time of transition. Kids who have never lived away from their parents for longer than a night or two must now prepare to spend a week, a month or more in a new environment. Parents too must adjust…
Building Community at Summer Camp

26 Mar 2013 | 10:01 am

Ten years from now, what will the people who come to your camp remember about their summer experience? Realize that the flashiest multimedia and latest technologies become outdated in no time. Songs and cheers won’t stick in a person’s mind forever. The rules of a new…
Summer Camp Trends 2013

13 Nov 2012 | 3:18 pm

Over the last four decades, American summer camps have undergone a staggering amount of growth, and despite the economic downturn, and the abundance of choice, the growth trend continues overall. With more than 12,000 summer camps in the United States, the summer camp industry has…

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