Market Research

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  • Most Think the U.S. Has No Responsibility To Act in Iraq

    Pew Research Center
    Pew Research Center
    18 Jul 2014 | 7:09 am
    As violence and chaos spreads in Iraq, the public is wary of U.S. involvement in the country.
  • Celebrating The Best in Marketing Research

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    18 Jul 2014 | 7:35 am
    Fifth Year of the NGMR Awards Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry. This is the 5th year of the NGMR Awards [...]
  • How to Use Market Research to Pivot Your Business

    Market Research Blog
    22 Jul 2014 | 6:00 am
    Developing a new business idea, and then turning that idea into a reality, is one of the most exciting events in an entrepreneur’s career. However, starting a new business venture can be extremely difficult, even when it might be something you are knowledgeable and passionate about. When a company struggles with any one aspect of the business, recognizing the need for a change of direction can be referred to as pivoting. Failing to have an accurate understanding of the market for your product can lead to problems that cannot be fixed easily.  Pivoting for a company can be a…
  • Text Analytics and Insight Innovation

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    26 Jun 2014 | 1:12 pm
    Text Analytics at the Insight Innovation Exchange What’s Next for Text Analytics and Marketing Research? Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson
  • Call for 2014 NGMR Award Nominations

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    11 Jul 2014 | 6:59 am
    2014 NGMR Awards The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]
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    Tom H. C. Anderson - Next Gen Market Research™

  • Celebrating The Best in Marketing Research

    Tom H C Anderson
    18 Jul 2014 | 7:35 am
    Fifth Year of the NGMR Awards Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry. This is the 5th year of the NGMR Awards [...]
  • Call for 2014 NGMR Award Nominations

    Tom H C Anderson
    11 Jul 2014 | 6:59 am
    2014 NGMR Awards The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]
  • Next Gen Market Research Inspires Book

    Tom H C Anderson
    9 Jul 2014 | 8:33 am
    Next Gen Market Research VS. Pop Market Research From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]
  • Text Analytics and Insight Innovation

    Tom H C Anderson
    26 Jun 2014 | 1:12 pm
    Text Analytics at the Insight Innovation Exchange What’s Next for Text Analytics and Marketing Research? Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson
  • The Non-Dummies Guide for Selecting Text Analytics

    Tom H C Anderson
    26 Jun 2014 | 12:46 pm
    [Reposted from OdinText Text Analytics Blog] Selecting a Text Analytics (or any other) Partner Text Analytics is a Process, Not and End! What would you say should be the goal of good text analytics software? Based on the questions we get from clients investigating text analytics solutions there seems to be no small amount of confusion. The fault isn’t theirs, [...]
 
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    Pew Research Center

  • Most Think the U.S. Has No Responsibility To Act in Iraq

    Pew Research Center
    18 Jul 2014 | 7:09 am
    As violence and chaos spreads in Iraq, the public is wary of U.S. involvement in the country.
  • Young Adults Drive Increase in Multi-Generational Living

    Pew Research Center
    17 Jul 2014 | 4:01 am
    The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.
  • Surge in Border Crossings Roils U.S. Immigration Debate

    Pew Research Center
    16 Jul 2014 | 11:11 am
    About half (53%) of Americans think that the U.S. should speed up the legal process for dealing with Central American children who cross the border illegally, while fewer (38%) support staying with the current policy.
  • How Religious Groups View One Another

    Pew Research Center
    16 Jul 2014 | 7:02 am
    When asked to rate religious groups on a “feeling thermometer” ranging from 0 to 100, Americans rate Jews, Catholics and evangelical Christians warmly and atheists and Muslims more coldly.
  • Wide Partisan Gap in Mideast Sympathies

    Pew Research Center
    15 Jul 2014 | 7:59 am
    The sympathies of the American public continue to lie with Israel rather than the Palestinians. However, the partisan gap in Mideast sympathies has never been wider as the share of Republicans who sympathize more with Israel has risen from 68% to 73%.
 
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    Blog RSS

  • Participation of the Latin American Teams in the Digital Field

    16 Jul 2014 | 6:46 am
    If you want to learn more about comScore Media Metrix for measurement of digital audiences, please contact us.
  • Is Mobile Bringing About the Death of the PC? Not Exactly…

    11 Jul 2014 | 8:04 am
    While there is no doubt that the growth in mobile has been dramatic, for the most part it is not coming at the expense of desktop computer usage. Put another way, most of the growth of mobile has been activity that is incremental to what’s happening on existing platforms. Consider comScore data over the past year: Here we can see that mobile consumption has clearly exploded, with a 44% gain in mobile app usage and a 38% gain in mobile web usage. This has contributed to mobile growing its share of digital media time spent from 50% to 60% in the past year and owning a clear majority of time…
  • When Mobile Web Dominates Apps in an App-Dominated World

    2 Jul 2014 | 8:56 am
    Why Does a User Visit the App vs. the Website?Perhaps the best example of a browser-dominant media property is Wikimedia Foundation Sites, the organization that runs Wikipedia, one of the most popular sites on the web. But as popular as Wikipedia is, it remains one of the few large digital media properties that has succeeded on mobile despite a very small portion of its smartphone engagement occurring via app. In contrast, the smartphone audiences for most of the top properties spend the majority of their time on the app, not the mobile website. This is what you would expect given the many…
  • The Perils of Survey Data in Cross-Platform Measurement

    1 Jul 2014 | 6:34 am
    The following article identifies the sources and magnitude of these survey-based errors and shows how they can be eliminated through the use of behaviorally-measured panels. The article was recently published in the June 2014 issue of the Journal of Advertising Research and is reprinted with permission.View Now: The Perils of Survey Data in Cross-Platform Measurement
  • Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

    25 Jun 2014 | 10:25 am
    Internet Radio Leads Categories Generating Majority of Activity from MobileWhile the mobile platform shift continues unabated, not every content category has experienced the shift at the same speed. An analysis of the leading content categories (based on those with at least 10 billion minutes of total engagement in May) showed which have seen the most pronounced shift to mobile. Amazingly, but perhaps not altogether unexpectedly, a couple of important categories have shifted almost exclusively to mobile. Digital Radio, led by category leader Pandora now generates more than 96% of its total…
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    Cvent Survey | Cvent Survey

  • How to Recruit 3 Types of Survey Support: Part 1

    Alli Whalen
    22 Jul 2014 | 9:15 am
    All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during the development process. Without the support of your organization’s management team, you won’t have the resources you need to create a survey in the first place. And it doesn’t end there—once you do have management’s support, you still need someone to take…
  • Superior Data Through Closed Doors

    Matt Eisenberg
    22 Jul 2014 | 3:00 am
    Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their identity or forced to come face-to-face and deal with the reaction of another person, the truth comes out. Think back to that white lie. It most likely dealt with an in-person interaction or a situation where your honesty could have reflected negatively on you or the person you were…
  • Measuring changes over time - tracking surveys part 2

    Greg Timpany
    16 Jul 2014 | 5:49 am
    Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over time. Tracking studies focusing on the brand consideration funnel are often used as measures of the effectiveness of advertising spend. In order for a tracking study to be successful it must carry both the properties of validity and reliability. In short, validity is a measure of the…
  • Tracking changes in the consumer's mind (part 1)

    Greg Timpany
    14 Jul 2014 | 6:06 am
    Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who conduct tracking studies are on the hunt; they are seeking out and identifying changes in key marketing measurements over time. What differentiates a tracking study from other research initiatives? First, the survey that is used is consistent over time. In other words, the same questions are used with…
  • Perks Don’t Necessarily Equate to Engagement

    Susanne Ross
    11 Jul 2014 | 6:00 am
    Recently I’ve been reading many articles where companies large and small are adding perks around the office for employees to enjoy: valet service, coffee shop, game rooms, free lunch and other activities free of charge. However, when you look at it, perks are good for attracting employees and sometimes retaining them, but most employees look past all of these goodies when it comes down to it. "But my competitors are offering these perks, so I have to too, right?" Companies are introducing new perks quite often --- but are they really taking care of their employees when they do…
 
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    Fed Connects

  • Q&A: Tim Sedlack, Senior Product Manager, Dell Software, Discusses IT Risk and Compliance for Government

    MarketConnections
    23 Jul 2014 | 7:58 am
    Dell Software and Market Connections recently launched a study, which revealed that half of government agencies do not address network vulnerabilities proactively, impacting security compliance and the ability to respond to threats. Both organizations recently hosted a webinar that provided in-depth insight into federal IT governance, risk and compliance (GRC) and how agencies can best Read More >>The post Q&A: Tim Sedlack, Senior Product Manager, Dell Software, Discusses IT Risk and Compliance for Government appeared first on Fed Connects.
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Value Proposition: 4 key questions to help you slice through hype

    John Tackett
    21 Jul 2014 | 12:01 am
    Tweet I was originally going to write this blog post to help marketers spot hype in their green marketing claims. But then, I had an epiphany. Why focus exclusively on green marketing that may have gone awry at the fringes? Hype in marketing is far from exclusive to the green crowd and honesty is needed in every claim your marketing makes. I decided to think a little bigger – much bigger – by sharing four key questions you should ask about any marketing claim to help you slice through hype and deliver true value to customers. Question #1. Is our claim tangible?   Our senses love…
  • 2 Vital Questions Every Marketer Should Ask of Lead Gen Forms

    John Tackett
    17 Jul 2014 | 12:01 am
    Tweet We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve prospects effectively through a balanced exchange of value? I think not. In a world where Web 2.0 is here, mobile is soon to be the new desktop and content is king, lead generation must do a better job of offering value for a prospect’s information. In this MarketingExperiments Blog post, we’ll look…
  • Ecommerce: 3 landing page elements to help increase product emphasis

    John Tackett
    14 Jul 2014 | 12:01 am
    Tweet The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. I say this, because let’s be honest, I’d wager few folks think of design elements on a product page in a “tool mindset.” But in some respects, that’s exactly what they are, and ultimately, that’s how you will determine the kind of customer experience you build in ecommerce. In this MarketingExperiments Blog post, I wanted to share three elements you can tweak to help emphasize important products and maybe even increase your revenue along the way.   Element #1.
  • Copywriting: How to tip the scale so customers act

    Daniel Burstein
    10 Jul 2014 | 12:01 am
    Tweet When writing copy for promotions, content and advertising, many writers tend to be pulled between two possible directions: creativity on one side, and communication on the other. How can I be creative and still effectively communicate the ideas I have?   Think like the customer Creativity and communication are not the two opposing forces in the customer’s mind. The customer is weighing these two decisions: What is the value of this? How much will it cost me? “Essentially the prospect, even if at a subconscious level, engages in elementary math: VfAc - CfAc, which is to say,…
  • Landing Page Optimization: What a 29% drop in conversion can teach you about friction

    John Tackett
    7 Jul 2014 | 12:01 am
    Tweet I’m sure most of you have heard the old proverb: The road to ruin is paved with the best of intentions. In fact, if you have a different version of it, feel free to share it in the comments below. The proverb is a great example of the subtle dangers in optimizing a process with no perspective on how the big picture is potentially impacted by those changes. In this MarketingExperiments Blog post, I wanted to take a close look at a checkout process experiment and what we can all learn from this company when it comes to identifying the subtle dangers in optimization that often accompany…
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    eMarketer Articles and Newsroom Posts

  • Article: Low Smartphone Usage Hinders China's Mobile Banking Growth

    22 Jul 2014 | 9:01 pm
    In China, a growing middle class and expanded mobile and internet penetration have driven digital banking usage. Though mobile banking has grown leaps and bounds, low smartphone penetration in the country is holding this back.
  • Article: Bloggers Beautify Posts

    22 Jul 2014 | 9:01 pm
    Around three-quarters of bloggers now use at least one image in a blog post, while few use video or audio, according to research. To promote content, nearly all bloggers turn to social media, with most avoiding paid channels.
  • Article: Where Are Location-Based Services Headed in the UK?

    22 Jul 2014 | 9:01 pm
    UK consumers are taking to cross-channel options in large numbers when available, according to a new eMarketer report. Location-based services, one cross-channel effort, still cause some trepidation, with privacy a key concern. Yet even these services are being utilized—or at least considered—by UK consumers so long as there is a degree of usefulness inherent in them.
  • Article: Advanced Online Banking Users in Canada Still Hold Off on Mobile

    22 Jul 2014 | 9:01 pm
    Digital banking use is widespread in Canada. The country has a highly concentrated and sound banking system that offers an array of digital banking services. Online banking has a strong following, although mobile banking is taking some time to catch on among a wider audience.
  • Article: Worldwide Ecommerce Sales to Increase Nearly 20% in 2014

    22 Jul 2014 | 9:01 pm
    Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014, according to new figures from eMarketer. North America will remain the leading region in B2C ecommerce market share for 2014, but Asia-Pacific is expected to take the top spot by 2015.
 
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    Curiously Persistent

  • We Love the Internet 2014/29: The 200 calories edition

    Simon Kendrick
    18 Jul 2014 | 1:44 am
    Back to the regular schedule now… Part 1: For the day job Things to think about: Meet the “Game of Thrones” superfan who knows Westeros better than George R.R. Martin – using the audience to fact-check continuity Scarcity and ubiquity, and the difficulty of pricing art in a digital world How Yahoo! decides what to buy and who to pay – talent, tech and strategic buys are the categories The Great Fragmentation: We Are All Weirdos Now How a password changed my life – using temporary passwords for motivation Why the Myers-Briggs test is totally meaningless I’m sorry for coining the…
  • We Love the Internet 2014/28: The Arm-folding analysis edition

    Simon Kendrick
    11 Jul 2014 | 1:47 am
    Back once again… As the internet didn’t go on holiday at the same time as me, these links will be even more haphazard than normal Part 1: For the day job Things to think about: Method journalism – new journalism start-ups are defining themselves not by what they report, but how they are reporting it Weird corporate Twitter – finding the right tone of voice Dear Microsoft, you were right about the future Web 2024 – how the web ecosystem might be constructed in a decade’s time Project Babb: How The Telegraph is experimenting with digital micro-sites Why Audiences Hate Hard…
  • We Love the Internet 2014/25: The Building metaphors edition

    Simon Kendrick
    19 Jun 2014 | 4:29 am
    A day early, but no updates for the next two weeks and so the next edition will be 2014/28 Part 1: For the day job Things to think about: How Twitter killed the official movie website – includes ten of the best archived sites from days gone Why computer literacy is key to winning the 21st century The science of Comic Sans Reference points A website to help you build metaphors The future of media: 10 trends 27 people who have better job titles than you Interactive map of census data Longer reads: “Disruption is a theory of change founded on panic, anxiety, and shaky evidence” – Jill…
  • We Love the Internet 2014/24: The Clickbait dissertations edition

    Simon Kendrick
    13 Jun 2014 | 4:21 am
    Part 1: For the day job Things to think about: The internet has a content diversity problem Share: The icon no-one agrees on How Marvel’s API will change cultural criticism The computer in your pocket is becoming a mobile command centre for your life You’re probably using the wrong dictionary Why online tracking is getting creepier You need to hear this extremely rare recording – being rare is now rare Reference points 10 weird patents that Google owns 10 jobs that you could have in 2030 Visualising MBTA data Summaries of famous business books A programme to paint with polygons Longer…
  • We Love the Internet 2014/23: The Getting old edition

    Simon Kendrick
    6 Jun 2014 | 2:00 am
    Back after a week’s absence, but still yet to catch-up on everything, so the bumper double edition to make up for the lack of 2014/22 will probably be next week. Instead, this week you get a regularly sized edition, only with stuff that is a bit older than usual Part 1: For the day job Things to think about: How to Tell Someone’s Age When All You Know Is Her Name – a quick lesson in (statistical) distribution Faking Cultural Literacy – obviously first saw this several years ago </saracasm> The threat facing online comments – ironically, may be behind the FT paywall The tweet…
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • Contact Forms with SurveyGizmo

    Christian Vanek
    20 Jul 2014 | 4:54 am
    Most of the features you’d use to build a great survey can also be used to build highly interactive contact forms. We use the term “survey” frequently around here (duh!) but some of the best uses for SurveyGizmo are not surveys at all.  They’re web forms! This is the first of two how-to articles on using SurveyGizmo to create Contact Forms, Lead Gen Forms, Support Request Forms, Newsletter Signups, or any kind of custom form with SurveyGizmo. Why use SurveyGizmo to create a contact form? It’s cheap and easy We have 28 core question types You can embed the form…
  • A Guide to Feasibility Studies and How Surveys Can Help

    Benjamin Apel
    27 Jun 2014 | 10:50 am
    This article will help to define a feasibility study, what a feasibility study entails, when to create one (and when not to). It will outline how marketers and market researchers can provide value to a business proposal or new initiative by collecting market data through online surveys. What is a Feasibility Study? Put simply, it is an inquiry into the possibility of success for an idea or venture. Feasibility studies are done in every industry, where the intended goal is to drill into the question of “is this initiative viable?” More often than not, the venture in question is an…
  • How to Use Cross-Sectional Studies in Your Marketing

    Benjamin Apel
    27 Jun 2014 | 6:20 am
    This article will help to define a cross-sectional study, outlining the ways in which cross-sectional studies can be used and what makes them valuable to marketers and researchers. It will also help you identify opportunities for a cross-sectional study in order to better understand an existing assumption regarding a specific demographic, hopefully before you undergo an extensive survey or research effort based on that assumption. In short, think of it as a test to confirm or deny a theory so you can avoid further wasted efforts and expenses on a study that may lack correlation. What are…
  • Customer Spotlight – Bank of the West

    Benjamin Apel
    11 Jun 2014 | 8:32 am
    Earlier this week, Vice President Justin Knepper at Bank of the West was gracious enough to share some of his experiences using SurveyGizmo as well as some of the challenges, including how he was able to convince management a survey tool would be well-worth the cost. [Founded in 1874, Bank of the West is now a subsidiary of BNP Paribas with over 600 retail branches in the Midwest and Western U.S. and more than 66 billion dollars in assets (as of Dec. 31st, 2013).] SG: Thanks for taking the time. So what have you guys been up to as far as surveys and market research are concerned? JK: The…
  • How to Use Infographics to Tell Your Survey Story

    Benjamin Apel
    10 Jun 2014 | 10:35 am
    Marketers and market researchers are often frustrated with the shallow impact of their survey results. Part of that has to do with how that data is presented. Using assets like infographics can help tell a story that others will want to share. How Can an Infographic Help Convey Survey Data? Not everyone is data driven. Because of that, not every single executive, manager, or critical decision maker is data driven, either. They may weigh other variables heavily – a gut feeling, anecdotal evidence, or emotional partiality. And that can be tough for those of us who are; those of us whose job…
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    The LoveStats Blog

  • Is Facebook the only emotional manipulator? #MRX

    LoveStats
    8 Jul 2014 | 10:41 am
    If you haven’t heard of the Facebook ‘scandal’ by now then I’m jealous of the holiday you’ve just taken on a beautiful tropical island with no internet access. The gist of the scandal is that the feeds of 689,003 people were curated differently than everyone else to gauge the subsequent effect on emotion. While most people’s feeds are curated based on which friends you like, share, and comment on more often, the feeds of these people were curated in addition, by considering the positive and negative words they included. In both conditions, Facebook chose which of your friends’…
  • I Am Your Stinky SeatMate

    LoveStats
    1 Jul 2014 | 8:36 am
    With more than twelve hours of flying time and four hours of layover time ahead of me, it was difficult to look forward to a conference where I would give a presentation on social media research to hundreds of people. However, given that the trip would land me in the 13 century city of Stockholm, with its cobblestone streets, ancient palaces, and stunning architecture, the impending cramped legs and utter boredom seemed worthwhile. My journey began in the Canadian prairies when I parted with my checked luggage at the Saskatoon airport. My luggage immediately headed westbound to Edmonton, a…
  • You Don’t Own Me

    LoveStats
    30 Jun 2014 | 6:54 am
    I have thousands of friends, fans, and followers. Over a thousand on Facebook, nearly four thousand on LinkedIn, and almost eight thousand on Twitter. Most of them are marketing researchers, and they read and monitor everything I write. But let’s flip that on it’s head. I follow thousands of people on Twitter, I’ve friended over a thousand people on Facebook, and I’ve Linkedin with thousands of people on LinkedIn. And you know, it feels kind of creepy to hear other people say they ‘have’ me as a friend/follower/link, that I am one of the thousands of people…
  • Do you know what a hard to reach group is? #MRX

    LoveStats
    25 Jun 2014 | 12:53 pm
    I saw a title of blog post recently titled “What is a hard to reach group?” The answer seemed obvious – young men, hispanic people, people with high incomes. There are lots of demographic groups that are hard to reach and cause researchers a lot of stress when it comes to filling every cell in a sampling matrix. But that wasn’t the first thing that came to mind for me. The first thing I thought of was that hard to reach people are those for whom we haven’t found the right value proposition. We haven’t found the incentives that are meaningful to them.
  • The People Side of Innovation by Stefan Lindegaard #ESOMAR #ESOdigital #MRX

    LoveStats
    16 Jun 2014 | 1:03 am
    Live blogging from the #ESOMAR digital conference in Stockholm. Any errors or bad jokes are my own. The People Side of Innovation, Stefan Lindegaard, @lindegaard, Author and Strategic Advisor, 15inno, Denmark he is a self-confessed nerd in innovation now we need a new phone every 3 months instead of every 3 years anything can be copied around the world within 2 months because of transparency and communications open innovation is a philosophy or mindset of innovation thought leadership and thought intelligence are a necessity, being an engineer is no longer sufficient discovery is the first…
 
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    Data Insights

  • The Data Digest: Introducing Forrester’s Consumer Healthcare Segmentation

    Gina Fleming
    11 Jul 2014 | 6:10 am
    The age of the customer coupled with the onset of the Patient Protection and Affordable Care Act (a.k.a. "Obamacare") means that many new customers will enter the US health insurance market. One outcome of the legislation is an opportunity for health insurance marketers to acquire new customers and engage existing customers -- and Forrester wants to help them seize this moment. As such, we have created a consumer healthcare segmentation to identify unique groups of US consumers as well as their healthcare needs and attitudes to help health insurance marketers target new customers,…
  • The Data Digest: Our Multi-Device Journey Through The Digital World

    Anjali Lai
    27 Jun 2014 | 7:24 am
    Recently, I've been on the go: I've just returned from a two-week sprint that took me to five different cities by plane, train, and car. Any frequent traveler is familiar with the logistical challenges that make multimode transport inconvenient - whether it's dashing between connecting flights or strategizing a taxi pickup to catch the train, switching between methods of transportation can make for a trying, disjointed journey overall. As I settled into one flight by turning off my mobile phone and opening my laptop, it dawned on me that our path through the fragmented digital world is…
  • The Data Digest: How Do Consumers Perceive Corporate Mergers?

    Anjali Lai
    13 Jun 2014 | 10:39 am
    With Kristopher Arcand From Time Warner and Comcast to AT&T and DirecTV, corporate mergers appear to be the latest tactic in winning the battle for market share and driving innovation. From a business perspective, the strategic advantages of such mergers may be clear -- but what do these changes look like from the consumer's viewpoint? To understand consumer reaction to the latest series of merger announcements, Forrester leveraged its Technographics360 approach of linking multiple data sources to give a holistic view of consumers. Specifically, we tuned into online chatter with our…
  • The Data Digest: Why Pinning Isn’t Winning In Europe

    Anjali Lai
    30 May 2014 | 6:41 am
    In her recent report, my colleague Reineke Reitsma revealed that European consumers interact with a diverse suite of social networking sites, with Facebook and YouTube leading in terms of consumer engagement. Pinterest, however, is an outlier: European consumers demonstrate minimal interaction with Pinterest compared with both other social media sites and their US peers. According to Forrester's Consumer Technographics® data, 18% of US online adults regularly visit the website but only 2% of European online adults across the UK, France, Germany, Italy, and Spain visit Pinterest once a…
  • The Data Digest: Do Mobile Phones Make Us More Productive?

    Anjali Lai
    16 May 2014 | 6:28 am
    In the early 1900s, author Kin Hubbard said, "A bee is never as busy as it seems; it's just that it can't buzz any slower." A century later, things haven't changed much -- except that today, those bees are us and that buzzing comes from our mobile phones. Survey data tells us that consumers regard their mobile phones as catalysts for productivity. Considering the amount of time consumers spend using the device and how essential they characterize the technology to be, it's easy to take their word for it. But not so fast: Mobile tracking metrics show that consumers rarely ever conduct…
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    BrandSavant

  • Was Facebook's Experiment Merely A/B Testing?

    Tom Webster
    2 Jul 2014 | 9:56 am
    I've had a lively and intelligent debate with my friend Shel Holtz via email about Facebook's recent feed experiments, as published in the most recent PNAS. To recap what Facebook did, they experimented on the feeds of approximately 700,00 users to adjust the emotional content of their news feeds. With one group, negative emotions were largely removed from their stream, and with another, positive emotions were removed. The net effect was that for users who largely saw only negative content, their own updates became more negative (and vice-versa). In other words, in the language of the study,…
  • A Field Guide To Ignoring Market Research

    Tom Webster
    25 Jun 2014 | 6:34 am
    I recently spoke at the Vocus Demand Success conference (thanks for the invite, Geoff Livingston!) on the topic of consumer insights. Before I launched into my talk, however, I asked a very basic, yet provocative question: why are you here? No, I haven't been binging on Camus and Sartre again. Instead, I hoped to get a sense of what people expect to get when they go to a public presentation of market research.I asked a similar question on Facebook, and got an altogether sensible answer from Chris Brogan, who replied that he wanted to know when he needed to conduct research, and when he could…
  • Native Advertising, Advertorials, And The Oldest Lie Of Content Marketing

    Tom Webster
    10 Jun 2014 | 6:52 pm
    Today I read an article on a site called "Elite Daily," which purports to be "The Voice of Generation-Y," entitled "How One Generation Was Single-Handedly Able To Kill The Music Industry." I read it because it was about music discovery, which is an area that my company researches and that I am personally interested in.I was not surprised to find some of our data graphically portrayed in this article, because our studies on the topic are widely cited. I was, however, surprised to note that our graph on the subject had been "redesigned." Now, I am normally (begrudgingly) accepting of this…
  • Authorship

    Tom Webster
    22 May 2014 | 6:33 am
    This is not an original thought, but it is a thought I've been having lately: "content" is killing authorship. Have you ever published something on Medium? I have. I did it because I had a piece that I thought warranted a larger audience. Maybe that was arrogant.Here it is: https://medium.com/@webby2001/a782773b3e10The URL is impenetrable. You can't find this on Google unless you have the patience of Job. The "byline" is minuscule compared to the title. Helpfully, you are told that this piece will only take you 4 minutes to read. I timed myself. I think that's drastically underestimating the…
  • Is Twitter Growing?

    Tom Webster
    8 May 2014 | 7:47 am
    Writing a book has taken a toll on my blogging of late, so when I DO actually write something--even elsewhere--I'm inclined to share it here. In this case, it's an article I wrote for Jay Baer and Convince and Convert on some recent social networking stats we published--and about Twitter, in particular. There have been a number of articles lately about whether or not the service is growing or declining, so I thought I'd share a little data from the users' perspective. You can find the article on Convince and Convert here:What Fresh Statistics Tell Us About Twitter's DeclineAnd speaking of my…
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    Compete Blog

  • Getting Digital Right with Sargi Mann

    Kristen Luongo
    23 Jul 2014 | 7:51 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens… “It’s not about getting…
  • The Weekly Compete Pulse

    Laura Cantwell
    19 Jul 2014 | 7:50 am
    We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: The Laws That Govern Email Marketing: How Many Are You Breaking? Believe it or not, email marketing has quite a few intense laws that come along with it. If you’re not careful, you may need to budget about sixteen grand for your next campaign. And that’s just for the fees—it doesn’t take into account the financial…
  • Amazon Fire Sparks an Interest

    Aaron Peterson
    17 Jul 2014 | 8:59 am
    On June 18, 2014, Amazon introduced its latest tech device, the Fire Smartphone, potentially interrupting the device industry for the second time after entering the tablet market in 2011. The big question is: will it be successful, especially given a saturated smartphone market? Several signs point to yes: Amazon’s track record in launching a device (the Kindle Fire tablet), its performance as an online retailer for Wireless devices and services, and the offer & functionality that comes with the Fire Smartphone. First, Amazon has a positive track record in launching a device to a…
  • Getting Digital Right with Nigel Hollis

    Nigel Hollis
    16 Jul 2014 | 8:46 am
    This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees. “Fragmented media must not lead to fragmented brands.” Following Millward Brown Digital’s DCMO Summit, I wrote about Rob Norman’s…
  • June Data is Now Live – World Cup, Urban Dictionary, E3, and More

    Conor O'Mahony
    15 Jul 2014 | 11:34 am
    Image from: World Cup Ball / Shutterstock July 22 Update: June 2014 data is now live for free users of Compete.com as well! To get priority early access to data each month, start your free trial of Compete PRO! After the end to an exciting World Cup, we’ve got June 2014 data live and available in Compete PRO and the World Cup is the star of the show. Leading the pack is FIFA.com, the official website of the International Federation of Association Football. Unsurprisingly, World Cup-related keywords accounted for 33 of the top 50 keywords driving traffic to FIFA.com, and that’s only…
 
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    Market Research Training from Research Rockstar

  • Article Synopsis: Still Full of Beanz (Effective Data Management)

    Kathryn Korostoff
    18 Jul 2014 | 2:19 pm
    Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Seasonal marketing in a social age.

    Kathryn Korostoff
    17 Jul 2014 | 11:36 am
    Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • 7 Strong: Meet Our Amazing Market Research Instructors

    Kathryn Korostoff
    16 Jul 2014 | 11:49 am
    Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:.... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Kathryn’s rant on too many market research conferences

    Kathryn Korostoff
    3 Jul 2014 | 4:26 pm
    Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone! Kathryn recorded a video rant on this topic while driving to work. [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Summer Camp for Market Researchers

    Kathryn Korostoff
    9 Jun 2014 | 3:24 pm
    Registration is now open for Camp Rockstar, a summer training camp for market researchers. Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • Increasing intimacy through rapport 

    admin
    23 Jul 2014 | 10:04 am
    By Will Pirkey of iModerate Reading the title you might think this is a self-help article on relationships. In a way it is, but rather than the relationships you typically think about (romantic, family, friendship) this is about the relationship with your respondents. Much like our personal relationships, our connection with those that participate in research can be improved by increasing intimacy. Intimacy produces greater trust, understanding, and knowledge of another person’s experiences, perceptions and perspectives. It’s what allows us to truly get to know another person or group of…
  • 80% Of Your Research Should Be With Your Customers

    Ray Poynter
    22 Jul 2014 | 8:11 am
      By Ray Poynter When I joined the market research industry in the 1970s, most market research was conducted with the whole market, i.e. with nationally representative samples. But that approach reflected the times. There were fewer products, fewer brands, and fewer channels for advertising. Markets were less mature, brands were establishing themselves, they often had genuine product differences, and market researchers were like explorers, mapping an unfamiliar land. The later 1980s and the 1990s saw a shift to researching target groups and customers. Ad and brand tracking focused on…
  • Contextual Infographics Made Possible

    admin
    21 Jul 2014 | 9:14 am
      By Rachel Grassity & Anup Surendran We were really happy to see this article by Ron Sellers here (http://www.greenbookblog.org/2014/01/28/context-is-the-key-to-research/) at GreenBook blog.  We are true believers of not only telling a story with Data but also telling as close to an accurate story as possible. Quoting Ron – “It’s important to understand the context you need before you begin to measure anything through research.”  We believe in an approach of what some people call agile market research or iterative market research.  Research differs by the way you…
  • Friday Rewind: Google, Twitter & Facebook… Oh My!

    Leonard Murphy
    17 Jul 2014 | 7:45 pm
    Editor’s Note: With the news this week of Twitter’s launch of a new “every day moments” research tool, Facebook’s ascension as THE de facto global media measurement platform and deal with Nielsen, and the acquisition by Japanese online retail giant Rakuten of AIP Panels, I was reminded of this post that I wrote in October of 2012 when  another spate of announcements were made signaling the movement of tech companies into the MR space. We’re now witnessing the next phase of this trend unfolding now, and the message to the MR remains the same today as it…
  • Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

    Joel Rubinson
    16 Jul 2014 | 7:33 am
    By Joel Rubinson The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, “Get to know the consumer and then do something with it.”  Marketing research has always had more success with the first part of this statement than the “doing something with it” part. When marketing research conducts a survey among 1,000 people, you get to know 1,000 people. Important insights but limited to what you can ask in a survey, and then of limited use for media targeting purposes where media placement strategy…
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    Nearshore Americas | The New Axis of Outsourcing

  • China’s Alibaba Signs Postal Deal to Fuel Trade With Brazil

    Narayan Ammachchi
    23 Jul 2014 | 9:23 am
    By Narayan Ammachchi China’s retailing giant Alibaba Group has partnered with Correios, Brazil’s state-owned postal service, in a deal that will give Brazilian businesses access to Chinese consumers. The agreement was signed in the presence of Brazilian President Dilma Rousseff and the Chinese Premier Xi Jinping. Alibaba, which has similar agreements with several postal operators including Australia Post and SingPost, wants to bolster its international credentials ahead of its initial public offering (IPO) in the U.S. capital market. Recently, the Chinese company wrapped up a similar…
  • Flash Array Vendor Pure Storage Expands into Latin America

    Narayan Ammachchi
    23 Jul 2014 | 9:12 am
    By Narayan Ammachchi Flash array vendor Pure Storage has indicated its plans to expand rapidly across Latin America while placing Wilson Grava, a 30-year veteran of the enterprise storage industry, in charge of its operation in the region. Pure says its storage systems can offer customers a ten-fold speedup over high-performance storage systems that use disks. “In his new position, Grava will be responsible for establishing operations in strategic LATAM markets, starting with its two largest economies, Brazil and Mexico,” stated the company headquartered in Silicon Valley. In Latin…
  • Exclusive: JetBlue’s Lofty Mission to Bring “Humanity Back to Air Travel”

    Loren Moss
    23 Jul 2014 | 8:43 am
    JetBlue Airlines, which in the last year opened a bilingual call center in Orlando, Florida and significantly expanded its service to the Caribbean and South America, has experienced impressive growth in its 15-year existence. Founded in 1999, it has grown from a regional carrier into the fifth largest domestic carrier and has won J.D. Power and Associates’ highest honors in the low-cost carrier segment of their North America Airline Satisfaction Study for ten years straight. JetBlue recently named Joanna Geraghty, a former litigation partner at Holland & Knight who joined the…
  • Wipro Bags IT Outsourcing Contract and Acquires ATCO’s IT Services Arm

    Narayan Ammachchi
    22 Jul 2014 | 10:32 am
    By Narayan Ammachchi Indian outsourcing firm Wipro has announced that it has acquired the IT service arm of Canada’s business conglomerate ATCO and, in addition, bagged a 10-year IT outsourcing services contract. Alberta-based ATCO I-Tek, the subsidiary that Wirpo bought for $195 million, has been providing IT Services to the parent company for the past 15 years. Under the terms of the deal, ATCO will transfer to Wipro its 500 employees in Canada and 50 in Australia. The arrangement will add $112 million annually to Wipro’s kitty for the next ten years. This is a major outsourcing…
  • Global Convergence Inc. Acquires NXO Americas

    Narayan Ammachchi
    22 Jul 2014 | 10:29 am
    By Narayan Ammachchi Global Convergence Inc. has announced that it has acquired the operating assets of global services and solutions provider NXO Americas, the North American subsidiary of NextiraOne Europe. NXO Americas Inc. is a startup that provides, designs, installs and maintains communication technologies in the business-to-business market. Cranbury, NJ-based Global Convergence says the acquisition of NXO, which was previously its partner for providing global services, broadens its IT services offerings for channel partners. “The addition of NXO Americas’ expertise and…
 
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    Accelerant Research

  • Accelerant Research in Primetime

    Accelerant Research
    8 Jul 2014 | 8:15 am
    Check out the 23 minute mark of last night's WWE RAW broadcast for a mention of a recent Accelerant Research study, quoting 90% satisfaction rate with WWE Network.
  • Accelerant Research offers in-person and online qualitative research services

    Accelerant Research
    5 Mar 2014 | 1:54 pm
    NATIONWIDE CONSUMER/B2B PANEL & RECRUITING:  Accelerant Research has a large, ever-expanding nationwide panel of research participants, who have been empaneled and vetted specifically for the purpose of participating in qualitative research studies (both online and traditional, face-to-face studies).  We offer competitive rates for recruiting, and our recruiters are trained in the art of finding articulate, qualified research participants.  Also, for any recruitment that we conduct, we offer the use of our BlogNog online qualitative platform free of charge.BLOGNOG…
  • Attending the TMRE Conference in Nashville? We'd love to see you

    Accelerant Research
    21 Oct 2013 | 9:37 am
    We’re excited to be exhibiting at this year’s TMRE Conference in Nashville, TN on October 21-23.  Please don’t be shy, stop by…and say hi!  You can find us in the Exhibit Hall where we will be showcasing BlogNog – our proprietary platform for online qualitative research!  Come on over, drop off a business card, and get one of our funky T-Shirts.Earlier this year, we launched BlogNog DIY – the very first online qualitative research platform that puts all the control into the researchers’ hands.  Surely, you have heard of SurveyMonkey.  Now there…
  • FREE BlogNog for Online Qualitative Research

    Accelerant Research
    10 Oct 2013 | 8:44 am
    Accelerant Research now offers BlogNog FREE for any and all studies that we recruit Accelerant Research, a full-service marketing research and consulting firm in Charlotte, North Carolina – and creator of the popular BlogNog.com online qualitative research platform – has been developing its own proprietary BlogNog Panel to serve its full-service clients as well as other research colleagues that use BlogNog for their own studies.As a result, the use of BlogNog will be provided to any client FREE of charge when Accelerant is asked to handle the recruitment*. As career professional…
  • BlogNog Introduces White Label DIY Service Tier

    Accelerant Research
    10 Oct 2013 | 8:35 am
    You asked and we responded!  By popular demand, BlogNog is pleased to introduce a new DIY White Label service tier to complement its current suite of the most robust, competitively priced online qualitative research services available.For only $5,000 per year, you can enjoy all of the features and benefits of our DIY Unlimited service tier (unlimited projects, participants, and project duration with access to all advanced functionality and online projective exercises) with the added bonus of the platform being completely branded to your organization; we’ll even synch with your existing…
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    Peanut Labs

  • What is a box score?

    Peanut Labs
    22 Jul 2014 | 6:41 am
    Why do box scores matter? In a sense, they do report the same type of information as average scores. But, unless standard deviations are near and dear to you, average scores often appear very similar between groups. And, it’s hard to explain to a client why scores of 3.6 and 3.9 are very different because there is no intuitive difference between those numbers.
  • Men are from Mars: Understanding how men and women communicate in social media

    Peanut Labs
    17 Jul 2014 | 10:23 am
    Have you noticed that men and women speak differently in social media? In this 30 minute webinar, you’ll learn about the kinds of words and phrases that men and women use, and see if the stereotypes you’ve built about language in the offline world still work in the online world.
  • Why do surveys ask the same questions over and over again?

    Peanut Labs
    14 Jul 2014 | 6:27 pm
    Let’s imagine you just answered a survey. You gave your age and gender, possibly even other details like your level of education or your income. Then, you decide to answer another survey after that one. Why are you presented with the age and gender question again?
  • A Last Minute Checklist for Every Survey

    Peanut Labs
    8 Jul 2014 | 3:19 am
    When you're in a rush to get a survey out the door, it's easy to make a mistake and not realize until too late. But rushing a survey means that people who don't drink alcohol could be forced to indicate a preference they don't have. And that's misleading information for a company trying to launch a new brand!
  • It’s better at the top (of an age bracket)

    Peanut Labs
    2 Jul 2014 | 6:14 am
    Have you ever answered a survey only to be reminded about what age you actually are? In an interesting test of the effects of age on happiness, we randomly assigned two groups of respondents, all aged 35, to select their age from a list of age brackets.
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    InsightfulAnalytics

  • “Rise of Big Data, Fall of Significance” Presentation Available for Online Viewing

    11 Jul 2014 | 6:27 am
    <p>Good news for those of you who missed the ARF&rsquo;s Audience Measurement 2014 event earlier this month.&nbsp; <em>The Rise of Big Data...and Fall of Significance</em>, presented by InsightExpress Chief Research Officer, <a href="http://insightexpress.com/blog/jerome-shimizu">Jerome Shimizu</a>, with Professor Brett Gordon, is now available in the <a href="http://thearf.org/knowledge.php">Knowledge Center </a>on the ARF website.&nbsp;The presentation may be also viewed on <a…
  • The Role of Television in Cross-Media Campaigns

    7 Jul 2014 | 9:11 am
    <p>The second part of our cross-media series looks at effectiveness of advertising campaigns from the perspective of television.&nbsp; My <a href="http://www.insightexpress.com/blog/post/molly-elmore/2014/06/04/understanding-the-effect-of-cross-media-campaign-exposure">previous post</a> on this topic illustrated that when campaigns run across multiple media channels, the results are always more positive then when they run in any single channel. </p> <p>Looking at cross-media normative data from the perspective of television, a similar conclusion is…
  • Don't miss "The Rise of Big Data & Fall of Significance" this Monday at Audience Measurement 2014

    6 Jun 2014 | 9:17 am
    <p>This Monday, June 9th InsightExpress' <a href="https://www.insightexpress.com/blog/jerome-shimizu">Jerome Shimizu</a> and Columbia University's Brett Gordon, Ph.D&nbsp;will present "The Rise of Big Data &amp; Fall of Significance" at <a href="https://www.etouches.com/ehome/84461">Audience Measurement 2014: The Measurement Mandate</a>.&nbsp; </p> <p>Recognized by the Advisory Board as having authored one of the conference's <a href="https://www.etouches.com/ehome/am14/papers/">top 10…
  • Understanding the Effect of Cross-Media Campaign Exposure

    4 Jun 2014 | 1:07 pm
    <p>When I speak to clients about what we have learned over the years regarding advertising effectiveness, one of the most common areas of interest is around cross-media effectiveness.&nbsp; This term refers to marketing efforts where similar advertisements run across multiple media channels (TV, Magazines and Online) during the same timeframe.&nbsp; The idea is to reach people via various touchpoints, and leverage the strengths of the various media outlets.</p> <p> InsightExpress has measured many campaigns that run via multiple channels and in almost every case, one…
  • InsightExpress Paper Makes Audience Measurement 2014 Top Ten

    22 May 2014 | 12:37 pm
    <p>We are thrilled to announce that the submission by InsightExpress' Jerome Shimizu and Columbia University's Brett Gordon, Ph.D&nbsp; to Audience Measurement 2014's Call for Papers has been recognized as one of the event's <a href="https://www.etouches.com/ehome/am14/papers/">top 10 scoring papers</a>.&nbsp; </p> <p>According to the ARF, "Out of the 124 submissions we received this year, these ten papers scored the highest by the Advisory Board and will be presented at <a…
 
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    Market Research Bulletin

  • Confirmit Genius™ Unearths Hidden Truths in Social Media and Free-Form Content

    jleiman
    23 Jul 2014 | 10:54 am
    New analytics solution mines for customer and market insights across vast volumes of data. 
New York, NY and Oslo, Norway and London, UK: July 23, 2014: Confirmit today announces the launch of Confirmit Genius™, an innovative software solution for text and social media analytics. Confirmit Genius provides a powerful addition to Confirmit’s suite of solutions for Customer Experience, Employee Engagement and Market Research. […] The post Confirmit Genius™ Unearths Hidden Truths in Social Media and Free-Form Content appeared first on Market Research Bulletin.
  • CMI Launches yPrescribe: Simulating Real-World Decision Making

    jleiman
    23 Jul 2014 | 6:23 am
    yPrescribe identifies the influencers within a physician’s habitual prescribing loop, providing marketers with targeted strategies to increase brand choice over the competition. yPrescribe simulates real world behavior using a patient profile generator designed to reflect the patient characteristics that serve as underlying cues for prescribing decisions. This choice-based approach gives physicians the opportunity to make […] The post CMI Launches yPrescribe: Simulating Real-World Decision Making appeared first on Market Research Bulletin.
  • Blueocean Market Intelligence and Talend Team Up

    jleiman
    21 Jul 2014 | 11:34 am
    Blueocean Market Intelligence and Talend Team Up to Enhance Big Data Capabilities for Digital Enterprises. Partnership also expands pool of Talend-certified workforce with big data experts. SEATTLE – (July 21, 2014) – Blueocean Market Intelligence, a global analytics and insights firm, announces a strategic consulting partnership with Talend, a leader in big data integration software, […] The post Blueocean Market Intelligence and Talend Team Up appeared first on Market Research Bulletin.
  • Substantial Growth for Client Development at Decipher


    jleiman
    17 Jul 2014 | 7:42 am
    Decipher brings on several new hires in sales both in the United States and United Kingdom. Fresno, CA/LONDON – July 17, 2014 – Decipher, a comprehensive market research services firm which operates as Decrypt in the United Kingdom, has hired four veteran business development staff members to help grow its business globally. Gary Vigeant joins […] The post Substantial Growth for Client Development at Decipher
 appeared first on Market Research Bulletin.
  • Research Now Appoints Michael Ryan-Todd as Vice President of Client Services

    jleiman
    17 Jul 2014 | 6:11 am
    Former Research Director at Texas Instruments, Inc. to lead Corporate, Strategy and Healthcare Divisions. PLANO, Texas – July 17, 2014 – Research Now, the global leader in permission-based, digital data collection, today announced the appointment of Michael Ryan-Todd as Vice President of Client Services. In this role, Ryan-Todd will be responsible for overseeing market research […] The post Research Now Appoints Michael Ryan-Todd as Vice President of Client Services appeared first on Market Research Bulletin.
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    PeopleMetrics » Customer Experience Strategy Blog

  • ‘Simple Sticker’ Idea: Transform Your Customer Experience Today

    Becca Johnson
    9 Jul 2014 | 1:50 pm
    At PeopleMetrics, we are in the storytelling business. So naturally, we talk a lot about customer service stories gone bad. Our inboxes are full of horror stories forwarded from friends and family, and most of our conversations sound like, “Did you hear about that Comcast fiasco with Food Network Star Alton Brown?” Most days, I cannot get the United Breaks Guitars song out of my head. On the flipside of the coin, there are these shining, positive moments that happen in everyday interactions between people and businesses that we also get to talk about (see some great ones here: 10…
  • 5 Signs You May Not Be As Customer-Centric As You Think You Are

    Kate Feather
    30 Jun 2014 | 3:09 pm
    You know the familiar saying: “Culture eats strategy for lunch”? Well, I would wager that there is just one word in those five that would be commonly defined by all of us. Yup, you guessed it. Lunch. That’s because culture, like strategy, is intangible, soft and elusive. About as concrete as steam. And yet, so many businesses claim that they have or aspire to have a customer centric culture – to become more customer-centric, to put the customer first, to be customer-inspired. In one of our previous posts, “Why Great Customer Service Isn’t Enough to Be…
  • Does Your Company Pass the $20 Trust Test?

    Xand Griffin
    23 Apr 2014 | 9:13 am
    Customer trust is a topic that we are seeing in more and more of our clients’ customer feedback data. We have learned that customers define trust in two ways: 1) The firm conviction in the reliability of an organization’s services and 2) The belief that they have your best interests in mind If we get trust right there are great benefits to be realized including undying loyalty to the brand and positive word-of-mouth. Of course, the flip side is also true. Doing something to break a customer’s trust is perhaps the most damaging action for any business to make. Not only does lost trust…
  • The Best Way to Encourage Customer Trust from the Inside Out

    Xand Griffin
    8 Apr 2014 | 11:40 am
    In order to deliver a good customer experience, a company must first be customer-centric. Last week I wrote on the nuances of customer service and customer-centricity in “Why Great Customer Service Isn’t Enough to Be Customer-Centric”. For those who are not reading my every post with rapt attention, I used the HARO (Help A Reporter Out) service to put out an APB for customer-centric companies to learn from. If you haven’t heard about HARO it’s a fantastic network of news sources and journalists. My inbox was pelted with 12 emails with good customer service stories but not a one with…
  • Why Great Customer Service Isn’t Enough to Be Customer-Centric

    Xand Griffin
    2 Apr 2014 | 9:39 am
    I recently sent out a pitch on HARO (Help A Reporter Out). If you haven’t gotten on the HARO bandwagon, you’re missing out. It is a fantastic network of news sources with journalists and expert opinions. And everyone’s technically an expert in something. So pro-tip: you sign up, you benefit. Last week I wrote on a bad customer service example in social media, “How To Disappoint Customers on Social Media: A Cautionary Twitter Tale” and was interested in exploring what customer-centricity meant to some companies. Anyway, I was on a mission to learn from the best of the best…
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    QualBlog

  • New Technology brings Emotion Research Online

    jimb
    16 Jul 2014 | 8:04 am
    Emotional understanding has always been the “holy grail” for qualitative research.  Focus groups, IDIs, ethnography and other methods have long been favored techniques to understand the emotional underpinnings of consumer decision-making.  Qualitative experts consider body language as a significant, and often more reliable, indicator of true feelings than the words people use.  Just how significant [...]
  • Facebook, Inc. Ethical Dilemma

    jimb
    1 Jul 2014 | 5:52 am
    What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media.  They conducted typical A/B testing with one control group and another group where the news feeds were altered and to see how positive and negative emotions were altered based on Facebook’s [...]
  • ESOMAR Global Pricing Study Out

    jimb
    25 Jun 2014 | 12:21 pm
    ESOMAR recently released its Global Pricing Study.  Its mostly remarkable for the pricing stability that the global industry has seen over the past few years.  Even so, there were some nuggets to highlight. The US remains the most expensive market overall by a significant margin.  On the overall quant/qual mix the US is 20-30% more [...]
  • Qualitative Facial Expression Recognition Technology: How to use it

    jimb
    21 May 2014 | 5:16 am
    20|20 is very proud to be selected as the preferred partner for Affectiva’s new technology for qualitative research, Affdex Discovery.  Why is this important to qualitative researchers?  Put simply, it provides the first vivid, easy to use behavioral analysis tool that can be used in qualitative research in real time.  The technology actually informs the [...]
  • Simple Stimulating Statements: AQR/QRCA Conference in Tweets

    jimb
    6 May 2014 | 6:56 am
    Sometimes, the best reading is simple reading that makes you think. Last week, I attended the AQR/QRCA World Qualitative Conference in Budapest, Hungary (a fabulous city by the way).  The Twitter feed (#aqr/qrca)was very active.  Here is a collection of tweets.  Maybe one or more will stimulate a thought that will change your day. Relish [...]
 
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    AYTM

  • Kindle Unlimited Survey: Current Kindle Owners Interested in New Program

    Anne Pilon
    23 Jul 2014 | 6:03 am
    Amazon just announced a new program for Kindle owners that will allow them access to hundreds of thousands of books on their devices for about $10 per month. E-readers have gained popularity since the Kindle first launched, and many have been waiting for a program like this to emerge. How many will take advantage of Kindle Unlimited? E-Readers In Ask Your Target Market’s latest survey, 32% of respondents said they currently own an e-reader. The Kindle is the most popular device, according to respondents. 76% of those who own an e-reader said they own a Kindle. 20% own a Nook from Barnes and…
  • Retirement Survey: More People Starting to Plan for Retirement

    Anne Pilon
    22 Jul 2014 | 6:38 am
    Retirement savings are on the rise, according to some financial institutions. The recent economic downturn had taken its toll on some people’s retirement plans, but that could soon be changing. So how many current workers have already started planning for retirement? And have the numbers changed at all over the past couple of years? Retirement Ambitions In Ask Your Target Market’s latest survey, 37% of respondents said that they would definitely like to fully retire from work someday. 15% said they would probably like to retire fully. 8% said they probably would not. And just 3% would…
  • Facebook Buy Survey: Vast Majority Have Shopped Online

    Anne Pilon
    21 Jul 2014 | 7:08 am
    Facebook is in the process of testing a new feature that would let users purchase products from businesses directly on the site. Online shopping is already incredibly popular. And consumers use Facebook to connect with many of their favorite businesses anyway. But would shoppers be interested in the new Facebook Buy button? Potential Users In Ask Your Target Market’s latest survey, 84% of respondents said they currently have a Facebook account. So the majority of people would at least have access to a Facebook shopping platform. But how many really shop online? 45% of overall respondents…
  • Customer Service Survey: More Than Half Would Consider Leaving After One Bad Experience

    Anne Pilon
    18 Jul 2014 | 6:25 am
    Comcast is currently in some hot water after a recording of one of its customer service calls leaked online. Customer service has always been considered important. But in the age of the internet, these interactions can very easily become public. So just how important is customer service? And what kind of impact can it have, both positive and negative? Customer Service In Ask Your Target Market’s latest survey, 74% of respondents said they consider customer service to be very important when choosing which companies to do business with. 20% said they consider customer service somewhat…
  • In-App Purchases Survey: Few Have Made Unintentional App Purchases

    Anne Pilon
    17 Jul 2014 | 6:24 am
    Amazon is currently facing some legal issues due to in-app purchases made through apps from the company’s app store. Mobile apps are becoming more and more popular, as are in-app purchases. People can make these purchases either from retailers that sell actual goods or for games and similar apps that require credits or other digital goods. The FTC has said that Amazon made it too easy for people to make these purchases without realizing or properly authorizing them. How big of an issue is this for mobile device owners? App Purchases In Ask Your Target Market’s latest survey, 35% of…
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    Plum Voice

  • Slideshare: Eliminate Call Queues & Never Put Customers On Hold

    Charlie Smith
    16 Jul 2014 | 11:21 am
    Share This: No one likes waiting on hold, especially for mundane tasks like checking an account balance. Here’s a SlideShare deck with five ways to […] …read more The post Slideshare: Eliminate Call Queues & Never Put Customers On Hold appeared first on Plum Voice.
  • The Next Iteration of Self-Service

    Charlie Smith
    8 Jul 2014 | 8:01 am
    Share This: Once we acknowledge that the measurable, objective job might be taken by an app, we have to make service dramatically better than self-service, […] …read more The post The Next Iteration of Self-Service appeared first on Plum Voice.
  • People Don’t Mind Talking to Computers, Really

    Charlie Smith
    27 Jun 2014 | 1:30 pm
    Share This: Peter Theis, ‘father of the automated switchboard’ and Public Enemy Number 1 for everyone who dislikes automated phone systems, talking with the LA […] …read more The post People Don’t Mind Talking to Computers, Really appeared first on Plum Voice.
  • 3 Reasons to Take Customer Feedback on the Chin and Like It

    Charlie Smith
    25 Jun 2014 | 3:16 pm
    Share This: Have you ever been at a restaurant and had the server ask you this as you’re finishing your meal? If you’ve enjoyed your […] …read more The post 3 Reasons to Take Customer Feedback on the Chin and Like It appeared first on Plum Voice.
  • Samsung, Nuance and the Future of Speech Rec

    Charlie Smith
    20 Jun 2014 | 8:30 am
    Share This: Nuance is the company behind Siri and speech-recognition technology in any number of applications in the marketplace. If you’ve spoken with a digital […] …read more The post Samsung, Nuance and the Future of Speech Rec appeared first on Plum Voice.
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    uSamp Blog

  • Choosing a Sample Partner: Three Tips for Vetting Your Vendors

    adrien
    26 Jun 2014 | 10:07 am
    By Joe Jordan, Vice President of Panel Operations In my many years of managing custom market research projects in all study type varieties, one issue constantly lurked in the underground of all sample providers: Where is this sample being sourced? Many times I discovered that the sample vendor I chose for my high-priority, top secret, critical study was just a mere middle man to other various sample vendors I specifically did not choose because they had wronged me in the past. Much like elephants and the IRS, researchers never forget vendors who have failed them at the final hour. They have…
  • Leveraging Mobile and Online Communities to Gauge Customer Context

    adrien
    13 Jun 2014 | 3:11 pm
    By The Editors How do your customers view your products and services? In a marketplace where constant change is the new normal, being able to see the world through your customers’ eyes is essential to growing your business and finding new and retaining existing customers. In the video below, “Mobile Research Communities: An Agile Approach to Customer Context,” Allen Vartazarian, VP of product at uSamp, and Julie Vogel, VP of Communities at Morpace, discuss the following: How new mobile research capabilities let you interact with your customers in-the-moment How online research…
  • 5 Things Every Survey Programmer Wishes You Knew About Mobile Research

    adrien
    11 Jun 2014 | 10:39 am
    By Joe DiGregorio, Senior Director, Global Programming As is the case with any trend in market research, large or small, the rapid growth of data collection on mobile devices has brought with it countless new tools and methodologies. Having started my career at the dawn of the transition from computer-assisted telephone interviewing (CATI) to online as a method for data collection, I’ve lived through many of the challenges associated with this type of transition before. There’s a game-changing medium in town, and (almost) everyone wants a part of it. Clients are told they need it but…
  • Removing Respondent Bias from the Research Equation: Why Mobile Makes Us More “Honest”

    jared@usamp.com
    2 Jun 2014 | 11:50 am
    By The Editors At MRMW this year, Justin Wheeler shared fascinating research in a presentation that probed one seemingly simple question: Are mobile respondents more honest? Wheeler’s research is trying to get at the twin problems of social desirability bias and consumer satisificing. The former describes the phenomenon of respondents providing answers that they think researchers will want to hear or that they think will make them appear in a more positive light in researchers’ eyes. The latter describes the mental shortcuts or paths of least resistance consumers will…
  • Being Pulled into the Future: A Review of MRMW

    jared@usamp.com
    2 Jun 2014 | 9:49 am
    By Jacob Tucker, Senior Analyst of Insights and Strategy The Market Research in the Mobile World conference in Chicago was filled with emerging technologies, new capabilities, and aspirations to push the limits on the type of data we can collect. Be it simply adapting online surveys to mobile, using geolocation technology to intercept shoppers during purchase decisions, or experiencing personal moments with consumers through wearable computers like Google Glass, it is clear that many organizations in the market research industry are trying to pull us forward into the future. As I took in…
 
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    Research Access

  • Strengths and Limitations of the Customer Effort Score

    Aaron Turner
    23 Jul 2014 | 1:00 am
    The Harvard Business Review article “Stop Trying to Delight Your Customers” espouses the Customer Effort Score (CES) as a superior predictor of customer loyalty as compared with two other widely used metrics—Customer Satisfaction (CSAT) and the Net Promoter Score (NPS). While the article on the whole offers strong, if not always unique, perspectives on the importance of minimizing the burden on the customer, the CES metric itself warrants additional consideration. CES does look to be a useful metric for evaluating the ease of customer interactions and its influence on loyalty, and it is…
  • Cutting through the Clutter of Social Media

    Greg Timpany
    21 Jul 2014 | 8:44 am
    In a recent webinar, Anna Startseva and Cassie Clayton of Netbase introduced a few interesting tricks in cutting through the clutter that is pervasive in social media data. The advantage of a tool like Netbase is it allows marketers to understand the volume and public sentiment about their own brand plus that of their competitors. Social media traffic is not one stream, but many that–when combined–provide insight into what people are saying in public about a brand. This holds true both for B2C as well as B2B brands. The streams include those from micro-blogs (such as Twitter),…
  • Co-creation: What’s in It for Consumers?

    Allyssa Gresser
    17 Jul 2014 | 1:00 am
    Whenever we refer to customer co-creation we always talk about all the different ways our clients can utilize it.  We stress to them that co-creation opens a two-way conversation with their own customers and they can connect with their customers in a way that they have never been able to before.  This month I want to call focus to the other side of the coin; how does co-creation benefit the consumer? Let Me Be Heard! I think the biggest and sometimes most forgotten reason that consumers participate in the co-creation process is they just want to be heard.  In more traditional research, we…
  • 4 Reasons to Urgently Embrace Mobile Market Research

    Edward Appleton
    15 Jul 2014 | 1:00 am
    Having talked to five research experts utilizing mobile in different ways, understood their perspectives on the pros and cons, I have come away with a clear sense that mobile really does offer MR something different. We need to take it seriously. Coming off the fence: yes, we should at least have a sense of urgency about mobile. There are many reasons underpinning this: Mobile is unquestionably a mega-trend: global, sustainable, affecting businesses, culture, and personal lives. Mobile adoption is so widespread globally, MR has no option other than take it seriously, understand better the new…
  • 5 Areas Where B2B Customer Experience Disappoints

    Melissa Meier
    14 Jul 2014 | 1:00 am
    Ineffective and disorganized processes catering more to the company than its customer not only cause difficulty and frustration for customers, they detract from a company’s ability to be efficient – and in the end, more profitable. What will it take for firms to be more successful at “simple?” To help answer this question, Walker queried B2B customers about their interactions with companies to uncover where challenges exist. The results offer insight – and imply some potential strategies – for helping B2B companies create a customer experience that customers currently desire, and…
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    Instant.ly

  • Instant.ly Shelf Score – July 2014

    Elizabeth A.
    22 Jul 2014 | 5:25 am
    We recently launched the Instant.ly Concept Testing platform, designed to be a rapid and easy solution for companies that want to test new concepts early in the product development process. With 95% of new product launches failing, it’s important to look for early warning signs and market indicators of success. Consumer packaged goods (CPG) companies are constantly launching new products. It’s been estimated that 50% of revenue for food-based CPG companies comes from products that weren’t on the shelves five years before. It’s easy to see why more than 20,000 new products hit…
  • 5 Tips for Developing Insightful Research Analysis

    Elizabeth A.
    21 Jul 2014 | 12:14 pm
    How you analyze and visualize data makes all the difference.Image source Flickr user Marc Smith Many companies set out with a research agenda that’s focused on a specific goal: should we move ahead with this new product design, is our customer service organization functioning effectively, or what direction should our company go next? Others simply know that it’s time to get access to market data, ideally directly from their customers, and so they create a research design and initiate a survey or concept test. There are several elements that go into a successful market research effort,…
  • What’s the Difference between a Concept Test and a Product Test?

    Elizabeth A.
    18 Jul 2014 | 8:44 am
    Which product concepts will make it into consumers’ carts? Concept testing lets you know.Image source: Flickr user Robert Couse-Baker For brands that are introducing testing into their product development process for the first time, it’s important to understand the different types of testing that apply throughout the product development life cycle. Understanding what testing options are appropriate at each step in the process can keep you focused, and ensure that you get the kind of feedback you need from your audience to be successful in the market. Here’s a closer look at the…
  • Why Now’s the Perfect Time to Shake Up Your Market Research Efforts

    Elizabeth A.
    17 Jul 2014 | 4:15 am
    Is your research agenda stuck? It may be time to mix things up.Image credit Jake Hills via Unsplash Is your company doing all that it could and should be doing with regard to your research agenda? Many marketers and managers have their doubts. It’s often a case of not conducting enough research, not doing the right research, or not pushing the boundaries of innovation. In a few cases, it’s not doing any market research at all! Yet more than ever, companies are coming to realize that the market’s voice can transform everything – from how they choose which concepts to develop into…
  • 3 Ways Real-time Mobile Market Research Can Improve Your Customer Service

    Elizabeth A.
    16 Jul 2014 | 3:29 am
      Are your customer service reps asleep on the job?Image credit: Flickr user Jo Tagliatella Mobile market research has been a game changer for many organizations, helping them to gather real-time feedback that offers a unique perspective on every aspect of doing business. Whether it’s faster product iterations, event feedback, or the inside scoop on how your team is performing, mobile market research can be a business’ best tool for identifying and fixing problems before they affect the bottom line. Here are three ways that businesses are creatively using mobile market research –…
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    Edelman Berland

  • Getting In-Feed Sponsored Content Right

    Allison Quigley
    22 Jul 2014 | 9:55 am
    The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial. The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format. Learn more in the presentation and infographic below. Some key findings: 60% of US news audiences more open to…
  • Survey Shows ‘Reusable’ Shopping Bags are Minimally Reused

    Jason McGrath
    13 May 2014 | 12:47 pm
    Paper, plastic, or neither? This ubiquitous question posed at the checkout aisle was recently examined in a comprehensive consumer study by Edelman Berland. Amidst a trend of grocery bag regulations in some cities and states, ‘reusable’ shopping bags which include non-woven polypropylene and low density polyethylene bags, are often emphasized in legislation as an environmentally friendly alternative to paper and plastic bags. The team conducted this consumer survey to determine how often consumers reuse their ‘reusable’ bags and also find out which bag consumers ultimately pick for…
  • The “Borderline Insane” Plan to Sell UK Taxpayers’ Data

    Tom Hashemi
    25 Apr 2014 | 6:00 am
    A few days ago, we heard that Her Majesty’s Revenue & Customs (HMRC) is looking at ways it can sell the personal data of UK taxpayers to private firms. The announcement has been derided by civil liberties campaigners including David Davis MP, a senior Conservative, who called the decision “borderline insane.” Davis told The Guardian: “It defies logic that we would remove [existing laws on data sharing] at a time when data can be collected by the gigabyte, processed in milliseconds and transported around the world almost instantaneously.” The MP, who famously resigned his…
  • A Day in the Life: John, Research Executive, London

    Allison Quigley
    18 Apr 2014 | 8:40 am
    Our ‘Day in the Life’ series continues this week with John Morris, a Research Executive in our London office. Name: John Morris What is your title/position? Research Executive What office are you located in? London How many people are on your team? 3 on my team and 26 in the London office. I’m on ‘Team Unilever’ with Tracy Hubbard and Jacqueline Wallace. Tell us about your job.  I generally work on multi-market, quantitative research projects, most recently uncovering how women really feel about their hair. I am involved in all stages of the research process, including scripting…
  • Highlights from the PR News Measurement Conference

    Lisa Binzel
    13 Apr 2014 | 12:47 pm
    On Tuesday, Erica Beer and I attended the annual PR News Measurement Conference at the National Press Building here in DC. In addition to the exciting line-up of speakers and case studies presented, we had the great pleasure to see Pauline inducted into the PR News Measurement Hall of Fame. Pauline was recognized with several others whose efforts have helped advance PR research and measurement by helping to set standards and promote awareness of best practices. Erica was a first-timer at the conference and noted how much the sessions reinforced what she has learned since she joining us last…
 
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    Gleanster Insights Blog

  • Staffing for Social Media Monitoring Success

    Ian Michiels
    23 Jul 2014 | 9:10 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014. While we don’t have benchmark data to indicate a compound annual growth rate over the last few years, it stands to reason that this is still an emerging area of growth in terms of dedicated job roles. If that’s the case, one would expect a fairly large growth trend going from zero ten years ago to today. The most common job titles for social media responsibilities…
  • Turnkey Personalization Strategies for Localized Marketing

    Ian Michiels
    21 Jul 2014 | 12:30 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Personalization remains an elusive challenge for marketers in 2014.  But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance.  While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly. For industries like financial…
  • Vlog: What is localized marketing automation?

    Ian Michiels
    16 Jul 2014 | 12:45 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions.   The 2014 Localized Marketing Automation Gleansight Benchmark report from Gleanster Research explores the nuances of a distributed marketing environment where a national or global brand is managed centrally by a corporate marketing function AND local or regional entities. This topic has also been covered under the “Marketing Asset Management” topic area and additional research reports can be found by searching for “distributed marketing” and “marketing resource management”. Download the benchmark…
  • Vlog: 5 Tips to Transform Your Data Driven Marketing Strategy

    wpengine
    8 Jul 2014 | 12:58 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions.   Download the Deep Dive: Innovative Technologies for Aligning Customer Acquisition & Customer Management   Are you 100% confident that your marketing spend is being used as efficiently as possible to target leads that have the best chance of converting to sales? According to Gleanster 80% of marketers believe they could be doing a better job informing marketing strategy with customer data. Marketers focus on three outcomes: acquisition, conversion, and retention. As such, revenue growth is a byproduct of…
  • The Impact of the Canadian Anti-Spam Law for Dummies

    Ian Michiels
    23 Jun 2014 | 2:29 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. As SPAM laws continue to evolve and become more restrictive, they are really only a problem for the companies that abuse digital marketing practices. When we look at our survey data, about 89% of brands still send email communications to recipients who haven’t opted in (to comply with US CAN-SPAM legislation which requires commercial emails to include the ability for recipients to opt-out). Top Performers, however, use segmentation and targeting practices to maximize the relevance of those communications. It’s…
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    Under30CEO

  • Want to Grow? How to Make Tiny Changes That Produce Enormous Results

    Under30CEO
    23 Jul 2014 | 6:00 am
    An Odd Interim I was in 7th grade. I rode around everywhere on my GT Mach One BMX bike. I rarely ever did my homework. I didn’t pay attention in class. And I didn’t care to listen to anyone, especially if it was unsolicited advice. I hung out with a sixteen year old homeschooled kid that was obsessed with vampires and Marilyn Manson. Eventually, I became obsessed with those things too. He slept in until 4 PM every day, and we’d hang out after I got home from school. My other friends were kids that rebelled against their parents, were constantly in trouble, and had zero…
  • Entrecelebrity: Interview with SpiritHoods Founder Alexander Mendeluk

    Michael Luchies
    22 Jul 2014 | 6:00 am
    Alexander Mendeluk always saw himself being in the spotlight, but as an actor, not as an entrepreneur. As the child of a Hollywood movie director, Alexander grew up on television and movie sets. “That whole world helped me explore my imagination.” That imagination fueled his passion and interest in storytelling, which led him into acting. After graduating from film school he moved to Los Angeles and became a professional actor (Alexander Mendeluk’s IMDB page). His breakout role was soon to come, but it wouldn’t be on a movie set. “Out of nowhere, literally, came SpiritHoods.”…
  • Top Business Books and Must Reads for Entrepreneurs

    Under30CEO
    22 Jul 2014 | 3:38 am
    Hey Under30CEO, This is our list of all time top reads and business books for entrepreneurs and small business owners.  It includes some new releases and best-sellers you should be reading now. Here’s our list of must reads! We are big fans of anything that gives us the edge in our personal and professional development or business.  We’ve authored over 4,000 articles here on Under30CEO and interviewed countless best selling authors including Seth Godin, Donald Trump, Barbara Corcoran, Daymond John, Peter Shankman, Eric Ries, and Sharon Lechter. New Releases &…
  • The #1 Reason Most 20-Somethings Get Stuck

    danieldipiazza
    21 Jul 2014 | 6:00 am
    I can remember, just a few short years ago, when I would have done ANYTHING to get “unstuck”. I had “played the game” just like I’d been told. Went to school, picked a major that made sense, got good grades and followed the rules. (I can see you nodding your head in agreement with me — we’ve all been there.) But as college ended and the real world started to loom closer and closer, I had to admit…I was terrified. Why? Because I had absolutely no idea what I was doing… See, I knew how to operate within the system that had been laid out for…
  • 6 Steps for Perfecting Your Workplace Accident Protocol

    GuestAuthor
    19 Jul 2014 | 10:00 am
    Like the need to buy extra light bulbs or touch up your hair color, your company’s accident protocol is likely something you don’t think about until you’re in the moment, and it’s too late. Accidents happen, and it’s important for business owners to know how to address them appropriately when they occur. According to the Occupational Safety and Health Administration, about 13 Americans are killed on the job every day, tens of thousands die every year from workplace-related disease, and nearly 4 million are seriously injured on the job. As a lawyer who specializes in personal injury,…
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    Joel Rubinson on Marketing Research

  • Data driven marketing…knowing the consumer and then doing something with it

    Joel Rubinson
    10 Jul 2014 | 4:49 am
    The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, “Get to know the consumer and then do something with it.”  Marketing research has always had more success with the first part of this statement than the “doing something with it” part. When marketing research conducts a survey among 1,000 people, you get to know 1,000 people. Important insights but limited to what you can ask in a survey, and then of limited use for media targeting purposes where media placement strategy always seems to…
  • Live from the ARF…The ABCs of Programmatic Ad buying…why MARKETERS should care

    Joel Rubinson
    9 Jun 2014 | 10:24 am
    This is the first of a two part blog series…the next blog will be…why RESEARCHERS should care. Ted McConnell is an amazing agent of change, having led digital advertising innovation for Procter and Gamble before becoming a consultant and the lead subject matter expert on digital for the ARF. He recently authored the book “The Programmatic Primer” for WARC, the Worldwide Advertising Research Council. The ARF has rightfully placed emphasis on programmatic buying this year at their Audience Measurement conference. Ted’s ideas on programmatic buying are exciting to me as they are the…
  • The biggest problem with the marketing funnel is that it leads to the media funnel

    Joel Rubinson
    27 May 2014 | 4:20 am
    Yes, the purchase funnel as a linear model in a non-linear world, is a big problem. My own shopper research done in partnership with InsightsNow on behalf of AOL proves that a high percent of brand consideration now forms as people are doing their pre-shopping research or right at the point of purchase. McKinsey found the same thing. However, the BIGGEST problem with the marketing funnel is that it leads to the media funnel.  Because we think awareness comes first, then consideration then finally purchase, we move from big to small, from reach to targeted advertising, from attitudes to…
  • If we can Moneyball baseball, why not marketing and marketing research?

    Joel Rubinson
    30 Apr 2014 | 8:34 am
    Moneyball is the story of how the Oakland A’s competed effectively with large market baseball teams despite having less than half of the budget for player salaries. That is just the plot.The moral of the story has to do with organizational blindspots that come about from the way things are always done and how evidence based on objective statistical analysis can create a whole new picture of how to achieve success. The branch of applied statistics in baseball analysis is called Sabermetrics. I want to pay this off to changes that are needed in marketing and marketing research, but first a…
  • What can big data tell us that we do not already know?

    Joel Rubinson
    22 Apr 2014 | 5:38 am
    Often this question is a snicker by marketers, supported by the trade press who seems to love reporting on CMO surveys that find big data falling short. Yet, without big data, there would be no Facebook, no Google, no Amazon recommendation engines, no behavioral targeting of digital advertising, no Billy Beane revolutionizing baseball player selection via Moneyball. So given the impressive impact on media businesses enabled by big data, I prefer to interpret this question as a call to action…what can big data tell us that we do not already now?  How can we not know the answer to this…
 
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    Abacus Insider

  • Research Note: Did Undecided Voters Give the Liberals Their Majority?

    David Coletto
    21 Jul 2014 | 5:51 am
    For many, the Ontario majority Liberal win on June 12 was a surprise.  Our own polling showed the Liberals ahead among eligible voters for most of the campaign, but tied with the PCs among likely voters in our final release.  As Eric Grenier at threehundredeight.com has shown, the eligible voter estimates from polls were better at forecasting the result than any of the pollsters’ attempts to identify who was most likely to vote. However, except for the automated telephone or IVR polls conducted during the election(although these polls underestimated the NDP’s vote), no other…
  • Federal Politics: Liberals lead Tories by 3

    David Coletto
    10 Jul 2014 | 2:00 pm
    Download detailed tables A new national survey (June 25 to July 3, 2014) shows the federal Liberal Party with a 3-point lead among committed voters, at 34% followed by the Conservatives at 31% and the NDP at 23%.  Among all eligible voters 28% said they would vote Liberal, 25% Conservative, 19% NDP and 19% are undecided.  Since March, Liberal support is unchanged while the Tories are up three and the BQ is down three. Three Way Race in BC, Liberals ahead in Quebec This survey oversampled respondents in British Columbia, Ontario and Quebec allowing us to make more confident assessments of…
  • Hill Times: Ontario polls show how it should be done

    David Coletto
    3 Jul 2014 | 1:33 am
    The polls were not exactly the miss they have been made out to be. What’s more, some polls provided good examples of how to do it right. By ÉRIC GRENIER Published: Monday, 06/30/2014 12:00 am EDT The Hill Times https://www.hilltimes.com/polling-pollsters/politics/2014/06/30/ontario-polls-show-how-it-should-be-done/38960 OTTAWA—No, the provincial election results in Ontario were not to polling what the most recent provincial elections in Alberta and British Columbia were, despite the claims of some. Most polls, whether they were recording the intentions of likely or all eligible voters,…
  • Canada’s Best and Worst Provinces: 2014 edition

    Alex Monk
    27 Jun 2014 | 5:00 am
    Download detailed tables and report Alberta still reigns: viewed as best managed, lowest income taxes, and best place to open a new business Today Abacus celebrates our 3rd annual Best and Worst Provinces Survey release. Just as we did in 2013 and 2012, Abacus has measured Canadian perceptions  on a number of metrics. As we approach Canada Day, Canadians were once again asked their opinion on country’s best and worst provinces. The survey found that Alberta and British Columbia topped the list on five of the six positive attributes tested while Quebec topped the list in three of five of…
  • Battleground Ontario: Watch for regional swings tonight.

    David Coletto
    12 Jun 2014 | 9:08 am
    Today’s election is too close to call.  Our last poll had the Tories and Liberals tied at 36% among likely voters.  The seat projectors predict that unless the Tories can win much more of the popular vote, the Liberals should win a minority.  Why?  Because of how regionalized the results are and the inefficiency of the Tory vote (they run up big margins in rural seats). For those watching the election with interest tonight, one thing to look for is how well the parties do regionally.  Throughout the election we have been tracking public opinion across five regions based on postal…
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    MarketsandMarkets Blog » Telecom & IT

  • Location Based Services (LBS) Market Top Trends by Vertical & Geography

    MarketsandMarkets
    22 Jul 2014 | 11:58 pm
    Location-Based Service (LBS) is a solution that stands for applications which integrate geographic locations information with business processes, thus helping in the analysis of location information. Location-based information is required in distinct business data sets for relating, comparing, and analyzing relationships in data. The service also provides an economical alternative to agencies with existing internal Geographic Information System (GIS) resources. As a result of these multidimensional benefits of location information, operators are considering it as an asset. This has led to…
  • Location Analytics Market: Trends, Driving Factors And Analysis

    MarketsandMarkets
    22 Jul 2014 | 11:41 pm
    The consumer goods and retail and government, defense, and aerospace are at a turning point to understand, interpret, visualize, and find out valuable insights for effective decision making. The role of location analytics is growing across various verticals including government, defense, aerospace, retail, public sector, energy, real estate, transportation and logistics, telecommunication, healthcare, and BFSI. Location analytics is applied in facilities management, tracking and routing monitoring, customer and marketing management, workforce management, and sales and operational…
  • Internet of Things (IoT) & Machine-to- Machine (M2M) Communications: Forecast And Analysis (2014-2019)

    MarketsandMarkets
    22 Jul 2014 | 11:22 pm
     Internet of Things (IoT) and Machine-to-Machine (M2M) communications refer to the interconnection of networks of physical objects embedded with the Internet infrastructure. With the spread of rising technological innovations, the need for faster connectivity and seamless transfer of data has resulted in the spread of IoT in the industry and regions. The IoT and M2M have a capacity to transform each industry in which it is implemented, be it locally or globally. It helps companies to manage data on real-time basis. With the implementation of IoT, the expansion of storage capacity will be at…
  • Data Center Cooling –Towards Best Practices!!

    MarketsandMarkets
    22 Jul 2014 | 4:20 am
    Data center cooling has always been of crucial importance when the infrastructure of a data center is discussed. This is said as the average energy or power consumption operating cost of cooling in a traditional data center has been observed somewhere around 40% worldwide. Saving on this operating cost not only pushes the marginal growth of an organization but also differentiates itself with respect to various world power-saving alliances and environment-friendly branding strategies. To elaborate the importance of data center cooling further, it is referred to one postulated technology that…
  • In-Building Wireless Market: Forecast And Analysis (2014-2019)

    MarketsandMarkets
    22 Jul 2014 | 3:26 am
     Technology has played a crucial role to unravel the value of communication and information systems for all its stakeholders who spend majority of their day within the building and desire to always stay connected. With the rapid uptake of smartphones and increase in data services subscriptions, reducing dropped calls in indoor voice communications only is no more relevant but, delivering sufficient network capacity indoors has become essential. As the quality of data service gradually becomes the most dominant factor for evaluating the overall service experience, building owners and/or…
 
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    Market Oasis

  • Brad test

    kevinanchi
    23 Jul 2014 | 8:02 am
    By bradley.cross Brad test …read more Read more here: Brad test      The post Brad test appeared first on Market Oasis.
  • A Bank’s Gift Demonstrates the Power of Small Business Innovation

    kevinanchi
    22 Jul 2014 | 1:00 pm
    By Maria Contreras-Sweet Today on Capitol Hill, I joined leaders of JP Morgan Chase as they announced a five-year, $30 million philanthropic investment to support the pioneering work of American small businesses joining “regional clusters.” Clusters are public-private partnerships that convene a region’s corporations, small businesses, universities, investors and regional economic organizations to achieve synergies and productivity levels that a single company could not. Chase’s commitment is believed to be the largest private-sector contribution to date in support of…
  • NEW! AMEC Lecture announced

    kevinanchi
    22 Jul 2014 | 4:27 am
    By bradley.cross Chris Foster, Vice President of Booz Allen Hamilton, will deliver the first annual AMEC Lecture at the Holmes Report Global Public Relations Summit in Miami in October. It is another big leadership initiative from AMEC [...] …read more Read more here: NEW! AMEC Lecture announced      The post NEW! AMEC Lecture announced appeared first on Market Oasis.
  • “Are you providing your CEO with what they want?

    kevinanchi
    22 Jul 2014 | 4:26 am
    By bradley.cross To celebrate Measurement Week PRmoment (www.prmoment.com) and Ebiquity (http://www.ebiquity.com/) are partnering on an event that asks “What does the C-suite want from PR?” [...] …read more Read more here: “Are you providing your CEO with what they want?      The post “Are you providing your CEO with what they want? appeared first on Market Oasis.
  • USDA Reminds Farmers of 2014 Farm Bill Conservation Compliance Changes

    kevinanchi
    21 Jul 2014 | 10:00 pm
    WASHINGTON, July 22, 2014 — Agriculture Secretary Tom Vilsack today reminded producers that changes mandated through the 2014 Farm Bill require them to have on file a Highly Erodible Land Conservation and Wetland Conservation Certification (AD-1026). The Farm Bill relinked highly erodible land conservation and wetland conservation compliance with eligibility for premium support paid under the federal crop insurance program. …read more Read more here: USDA Reminds Farmers of 2014 Farm Bill Conservation Compliance Changes      The post USDA Reminds Farmers of…
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    India Market Research Reports

  • Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth

    kenresearchnews
    22 Jul 2014 | 11:54 pm
    Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future GrowthEurope Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth provides a comprehensive analysis of the athletic apparel and footwear market in Europe. The report covers various aspects such as market size of athletic apparel and footwear, market segmentation on the basis of geography by Western and Eastern Europe, by demand from men, women and…View On WordPress
  • Europe Athletic Apparel and Footwear Industry Trends

    kenresearchnews
    22 Jul 2014 | 11:43 pm
    Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth provides a comprehensive analysis of the athletic apparel and footwear market in Europe. The report covers various aspects such as market size of athletic apparel and footwear, market segmentation on the basis of geography by Western and Eastern Europe, by demand from men, women and children and by types of athletic wear product categories including knitted and crochet, non-knitted and non-crotchet athletic wear and athletic footwear categories. The report also entails recent trends…
  • Global Enhanced Oil Recovery Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth

    kenresearchnews
    22 Jul 2014 | 10:21 pm
    Global Enhanced Oil Recovery Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry GrowthGlobal EOR Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth provides a comprehensive analysis of the EOR industry in the world covering various aspects such as market size on the basis of EOR Market Value, Oil Production from EOR and Oil Volume Potential for EOR, market segmentation by oil volume potential by regions, expected trends in the future…View On WordPress
  • Global Enhanced Oil Recovery Market Value is expected to reach USD 640 Billion by 2018

    kenresearchnews
    22 Jul 2014 | 9:19 pm
    In 2008, the global oil production from EOR was approximately 3.1% of total global oil production. The current average recovery factor for oilfields, on a global basis, is approximately 33%. Ken Research announced its latest publication on “Global EOR Industry Outlook to 2018” which provides a comprehensive analysis of the EOR industry in the world covering various aspects such as market size on the basis of EOR Market Value, Oil Production from EOR and Oil Volume Potential for EOR, market segmentation by oil volume potential by regions, expected trends in the future and future…
  • Global Enhanced Oil Recovery Industry - Developments and Future Prospects

    kenresearchnews
    21 Jul 2014 | 12:20 am
    Global EOR Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth provides a comprehensive analysis of the EOR industry in the world covering various aspects such as market size on the basis of EOR Market Value, Oil Production from EOR and Oil Volume Potential for EOR, market segmentation by oil volume potential by regions, expected trends in the future and future projections of the Global EOR industry with key growth drivers and challenges impacting the industry. The report also provides detailed explanation of the various macro variables and…
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    Business Industry Research

  • Inflammatory Bowel Disease Market: Industry Size and Analysis 2019

    businessresearch
    22 Jul 2014 | 5:39 am
    Inflammatory bowel disease (IBD) is an immune-mediated disease in which the body’s own immune system attacks the parts of the digestive system of the human body. Such disease involves inflammation of lower gastrointestinal tract and causes irreversible damage to the bowel. Ulcerative colitis and Crohn’s disease are the two major forms of IBD; both having distinct pathologic and clinical characteristics. IBD is a difficult to manage medical condition with a higher morbidity rate and thus its diagnosis and management is of utmost importance. Browse Full Report with TOC:…
  • Global Legal Process Outsourcing (LPO) Market Analysis 2019

    businessresearch
    15 Jul 2014 | 12:21 am
    In the recent years, consumers have been pushing the downward trend in pricing and this has made corporations struggle for their survival. A growing concern of corporations in this era is increasing legal costs and the efforts to contain this cost have brought about the concept of legal process outsourcing (LPO). Favorable government policies are one of the key factors driving the growth of LPO. Further, the rising awareness among general counsels and general public is aiding in the growth of this market. Moreover, increasing technology applications such as offering highly secure enterprise…
  • 4K Display Resolution Market – Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2014 – 2020

    businessresearch
    8 Jul 2014 | 11:48 pm
    4K refers to 4,000 pixels in various digital horizontal resolution formats which are mainly used for shooting motion pictures. The augmented pixel size helps to improve the picture clarity and provide user with an outstanding viewing experience. 4K products find their application in several fields such as consumer electronics, business and education, aerospace and defense, entertainment, retail and advertisement etc. At present, cinematographers have also started taking interest in capturing high resolution images which is expected to drive the 4K display resolution market over the forecast…
  • Global Research on Medical Image Processing Market – Industry Analysis 2014-2020

    businessresearch
    7 Jul 2014 | 10:50 pm
    Medical imaging refers to the visualization of the body parts, organs, tissues or cells for clinical diagnosis, disease monitoring and treatment. The imaging techniques used in medical devices include variety of modern equipments in the field of optical imaging, nuclear imaging, radiology and other image-guided intervention. The radiological method renders anatomical and physiological of the human body at a very high spatial and temporal resolution. The radiology discipline covers methods such as ultrasound, CT scan, X-ray, MRI and other similar devices. Whereas, the optical imaging…
  • UV Adhesives Market – Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2014 – 2020

    businessresearch
    3 Jul 2014 | 12:03 am
    UV adhesives are adhesives cured or dried with high-intensity ultraviolet light. UV adhesives offer properties such as scratch resistance, solvent resistance and superior bonding. UV adhesives have lower rejection rates and higher production speeds as compared to other techniques. Based on the product types the UV adhesives market can be classified as, UV epoxy, UV acrylic, UV silicone, UV anaerobic and UV cyanoacrylate among others. UV adhesives offer various advantages such as cold curing systems, high speed curing, solvent free adhesives, transparency and single component adhesives. UV…
 
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    Latest Publisher Reports

  • Global and China Sulphur Coated Urea Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Sulfur Coated Urea basic information included Sulfur Coated Urea definition classification application industry chain structure industry overview; Sulfur Coated Urea production and sales by manufacturers by technology by regions or countries, and also introduced global key manufacturers manufacturing bases and capacity distribution, Sulfur Coated Urea product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Sulfur Coated Urea capacity production cost price profit production value gross margin etc…
  • Global and China Spray Polyurea Elastomer(SPUA) Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Spray Polyurea Elastomer(SPUA) basic information included definition classification application industry chain structure industry overview; international market analysis, Global and China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Spray Polyurea Elastomer(SPUA) Industry policy and plan, Spray Polyurea Elastomer(SPUA) product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Spray Polyurea Elastomer(SPUA) capacity production cost price profit…
  • Global and China Aspherical Lense Industry 2014 Deep Research Report

    admin
    19 Jul 2014 | 11:00 pm
    The report firstly introduced Aspherical Lense basic information included Aspherical Lense definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Aspherical Lense industry policy and plan, Aspherical Lense product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Aspherical Lense capacity production cost price profit production value gross margin etc information, and Global and China…
  • Global and China Sialic Acid Industry 2014 Deep Research Report

    admin
    14 Jul 2014 | 11:00 pm
    The report firstly introduced Sialic Acid basic information included Sialic Acid definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Sialic Acid industry policy and plan, Sialic Acid product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Sialic Acid capacity production cost price profit production value gross margin etc information, and Global and China Sialic Acid capacity…
  • Global and China Benzoyl Peroxide Industry 2014 Deep Research Report

    admin
    14 Jul 2014 | 11:00 pm
    The report firstly introduced Benzoyl Peroxide basic information included Benzoyl Peroxide definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Benzoyl Peroxide industry policy and plan, Benzoyl Peroxide product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Benzoyl Peroxide capacity production cost price profit production value gross margin etc information, and Global and China…
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    Latest Publisher Reports

  • Global Molecular Diagnostics Market Report: 2014 Edition

    admin
    21 Jul 2014 | 11:00 pm
    Over the years, medical science has made unprecedented progress in almost every sphere of human anatomy. In the pursuit, pathological sciences, in particular, have brought forth advancements that rendered the possibility of deploying certain tests that are performed on patient samples, including blood and tissues, in order to detect the presence of concerning physiological/pathological state, or concerning congenital abnormality. Essentially, In-vitro Diagnostics (IVD) have earned the title of ‘silent champion’ of the healthcare industry since this segment influences more than…
  • Global Adhesives & Sealants Market Report: 2014 Edition

    admin
    17 Jul 2014 | 11:00 pm
    Adhesive is a broad term as it incorporates various materials like cement, glue, mucilage, and paste among others. Adhesives majorly comprise of polymers, which harden either in a physical manner or as a result of a chemical reaction, and are generally classified on the basis of their curing, or bonding, mechanism. On the other hand, sealant is a soft, pliable material that changes state to become solid after application, and is chiefly employed for the prevention of air, noise, dust, fire, smoke, and liquid penetration, where structural strength is not required. Sealants fall between the…
  • Global ATM Market Report: 2014 Edition

    admin
    16 Jul 2014 | 11:00 pm
    A decade before ATM machine was a mere cash dispenser but today ATMs have become the statement of technological advancements of the financial institutions. The ATM has evolved through the years into a strong business advantage for banks and allowed financial institutions to provide their customers with a convenient way, round the clock, to carry out varying transactions including withdrawal of funds, account deposits, and balance updates. The most recent additions include bill payment, travel booking, and mobile ATMs. Although ATM machines are convenient to use, there are disadvantages…
  • Global Wheel Loader Market Report: 2014 Edition

    admin
    10 Jul 2014 | 11:00 pm
    Wheel loaders are one of the major segments of construction equipment industry. These are used extensively in numerous fields ranging from building structures to mining and farming. It can perform four general tasks: scooping, digging, dumping and carrying. Loaders are used mainly for loading materials into trucks, laying pipe, clearing rubble, and digging. There are various makes and models of wheel loaders, which can be categorized into heavy wheel loader and the light wheel loader. The growth of the global wheel loader market has witnessed a significant incline in 2013 after plunging in…
  • Global Blood Plasma Market Report: 2014 Edition

    admin
    6 Jul 2014 | 11:00 pm
    Plasma is a composite mixture of more than 700 proteins and other substances which are vital for the smooth functioning of the human body. Plasma is the liquid component of blood, constituting around 50% of the total blood volume. Plasma in itself is approximately 90% water, with the remaining 10% comprising of proteins, minerals, clotting factors, hormones and immunoglobulin which are used for their therapeutic values.   With the swift changes and advancement in biomedical/healthcare technology, the healthcare/pharmaceutical/therapeutic industry is becoming ever more competitive. Also,…
 
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    Latest Publisher Reports

  • Global and China Automotive Seat Motor Industry Report, 2013-2014

    admin
    21 Jul 2014 | 11:00 pm
    Passenger vehicle seat motors account for above 95% of the entire automotive seat motor market. Only mid-range and upscale passenger vehicles were equipped with seat motors before 2010, but, with intensified configuration competition among vehicle manufacturers and users’ growing appetite for comfort, the installation rate of automotive seat motor has been gradually increasing in recent years. Japanese and German companies play a leading role in automotive seat motor market globally, with the former ranking first with over 40% market share. The world’s eight major automotive seat…
  • Global and China Fiber Optic Sensor Industry Report, 2013-2018

    admin
    21 Jul 2014 | 11:00 pm
    Optical fiber sensor (OFS) is a new type of sensor with light wave as a carrier and optical fiber as a medium, possessing high sensitivity, interference immunity, anti-corrosion, high-pressure resistance and other merits, thus being widely used in national defense, petrochemical, electric power, infrastructure, medical, etc.. At present, all countries in the world are energetically carrying out the R&D and application of optical fiber sensing technology, among them, the United States due to the earliest start leads the world in technology and scale. In 2013, global optical fiber sensor…
  • China Aquaculture Industry Report, 2014-2017

    admin
    17 Jul 2014 | 11:00 pm
    China’s aquaculture crop maintained steady growth during 2007-2012, with that of Seawater Aquaculture products and freshwater aquaculture products recording a CAGR of about 4.7% and 6.1%, respectively. In 2013, China’s aquaculture crop saw a year on year rise of 5.9% and reached 45.4168 million tons. The middle and high-end products like abalone, sea cucumber, white shrimp and tilapia developed rapidly, wherein the crop of abalone and sea cucumber achieved a CAGR of above 10% each over the past five years. With advancement of aquaculture technologies and improvement of…
  • China Lithium Battery Equipment Industry Report, 2014-2016

    admin
    17 Jul 2014 | 11:00 pm
    Lithium battery equipment manufacturing started late in China, although a batch of professional manufacturers have sprung up in succession, the technology of homemade equipment is still less advanced and automated, and some large battery manufacturers have to import equipment from abroad. By contrast, in countries such as Japan and South Korea with excellent basic mechanical processing capacity, lithium battery equipment manufacturers have clear-cut division of labor and accumulation of technological advantages, thus gaining higher share in the Chinese lithium battery equipment market. In…
  • China Automotive Door Panel Industry Report, 2014-2017

    admin
    12 Jul 2014 | 11:00 pm
    China’s automotive door panel market volume stems from new vehicles and aftermarket. In 2013, the Chinese market capacity of automotive door panel increased by 15.3% year on year to 88.1 million pieces. During 2014-2017, the furthe rise in both China's automobile output and ownership will enable the Chinese market volume of automotive door panel to grow at a rate of at least 9%. In 2013, the leading Chinese door panel companies consist of Yanfeng Automotive Trim Systems Co., Ltd. (a wholly owned subsidiary of HUAYU Automotive Systems Co., Ltd.), Dongfeng Electronic Technology, Changshu…
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    Latest Publisher Reports

  • Critical Care Therapeutics in Major Developed Markets to 2020 - New and Late-Stage Four-Factor PCCs and Recombinant Products to Drive Market

    admin
    10 Jul 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: “Critical Care Therapeutics in Major Developed Markets to 2020 - New and Late-Stage Four-Factor PCCs and Recombinant Products to Drive Market”, which provides in-depth analysis of the critical care market in the US, UK, France, Germany, Italy, Spain, Japan and Canada. The report provides an estimation of market size for 2013, along with market forecasts to 2020. It covers critical care indications that are being treated using the five major plasma-derived products of albumin, anti-thrombin…
  • Market Snapshot: Transcatheter Heart Valves 2007 to 2020 - Americas

    admin
    10 Jul 2014 | 11:00 pm
    GBI Research’s report: “Transcatheter Heart Valves 2007 to 2020 – Americas” provides quantitative analysis of the transcatheter heart valves market in Americas. The analysis includes market size data by revenue and volume over the 2007–2020 period and key company share data by revenue in 2013 for the following countries: US, Canada, Brazil and Mexico. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the…
  • Market Snapshot: Mammography Systems 2006 to 2020 - Europe (Germany, UK, France, Italy, Spain)

    admin
    6 Jul 2014 | 11:00 pm
    GBI Research’s report, “Market Snapshot: Mammography Systems 2006 to 2020 - Europe (Germany, UK, France, Italy, Spain)” provides quantitative analysis of the two mammography systems market segments: full field mammography systems and film-screen mammography systems. The analysis includes market size data by revenue and volume over the 2006–2020 period for the following countries: Germany, UK, France, Italy and Spain. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of…
  • Market Snapshot: Glucose Monitoring Devices 2006 to 2020 - Benelux and Scandinavia (Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway)

    admin
    15 Jun 2014 | 11:00 pm
    Market Snapshot: Glucose Monitoring Devices 2006 to 2020 Benelux and Scandinavia (Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway)” provides quantitative analysis of the two glucose monitoring devices market segments: blood glucose meters and blood glucose test strips. The analysis includes market size data by revenue and volume over the 2006–2020 period and key company share data by revenue and volume in 2013 for the following countries: are Netherlands, Belgium, Luxembourg, Sweden, Denmark and Norway. It uses data and information sourced from proprietary databases,…
  • Market Snapshot: Mammography Systems 2006 to 2020 - Asia-Pacific

    admin
    14 Jun 2014 | 11:00 pm
    Mammography Systems 2006 to 2020 – Asia-Pacific provides quantitative analysis of the two mammography systems market segments: full field mammography systems and film-screen mammography systems. The analysis includes market size data by revenue and volume over the 2006–2020 period for the following countries: China, Japan, South Korea, Australia and India. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the two mammography…
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    Latest Publisher Reports

  • Internet of Things (IoT) Leaders: Broadcom

    admin
    21 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Internet of Things Leaders: Freescale Semiconductor

    admin
    21 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
  • Smart Home, Building City Machine-to-Machine (M2M) Applications

    admin
    20 Jul 2014 | 11:00 pm
    Machine-to-Machine (M2M) communications growth is expected to accelerate, particularly in certain industry verticals, and especially due to the anticipated Internet of Things (IoT) ecosystem. One of the key areas of growth for M2M and IoT falls within the area of smart homes, smart buildings including offices and industrial, and smart cities. One of the original definitions of a “smart home” is a residence that has highly advanced automatic systems for lighting, temperature control, multi-media, security, window and door operations, and many other functions. With the expansion of…
  • M2M-IoT, Cloud, Big Data and Analytics: Market Dynamics and Opportunities

    admin
    17 Jul 2014 | 11:00 pm
    Technology and market advances in four separate, yet related, areas  are poised to cause disintermediation as well as many market opportunities for companies across a broad spectrum within telecom and digital technologies.   Machine-to-Machine (M2M) has already made a big impact on wireless communications as network operators seek to leverage revenue opportunities beyond human interaction reliant services.     The evolution of automated processes due to the Internet of Things (IoT) will accelerate this impact.  The Cloud supports storage of huge amount of data…
  • Internet of Things (IoT) Leaders: McAfee

    admin
    15 Jul 2014 | 11:00 pm
    The world is moving beyond standalone devices into a new era in which everything is connected. The Internet of Things (IoT) refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. Stated differently, the concept involves the notion that there are many things (assets, objects, etc.) in the world that may be addressed/labeled/cataloged for various purposes. One term used for this concept is “Object Hyperlink”, which refers to the notion of extending the Internet to objects and locations in the real world. In other words, the…
 
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    Latest Publisher Reports

  • Future of the Myanmarese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    23 Jul 2014 | 11:00 pm
    The Future of the Myanmarese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Myanmarese defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The Myanmarese defense market, estimated to value US$2.36 billion in 2014, is expected to grow at a CAGR of 1.54% during the forecast period to value US$2.47 billion in 2019 The country's…
  • Future of the Vietnamese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    22 Jul 2014 | 11:00 pm
    The Future of the Vietnamese Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Vietnamese defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies and key news. Key Findings The Vietnamese defense expenditure recorded a CAGR of 14.36% between 2010 and 2014, and valued US$4.3 billion in 2014. The country's total defense expenditure during the forecast period is…
  • Future of the Sri Lankan Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    16 Jul 2014 | 11:00 pm
    The Future of the Sri Lankan Defense Industry Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Sri Lankan defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The Sri Lankan defense industry, valued at US$1.8 billion in 2014, is anticipated to record a CAGR of 8.06% over the forecast period, to reach US$2.6 billion by 2019 An increased threat of…
  • Future of the Austrian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    13 Jul 2014 | 11:00 pm
    The Future of the Austrian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Austria defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Over the review period, Austrian defense expenditure registered a growth rate of -0.64%, to reach US$2.75 billion in 2014, from US$2.82 billion in 2010 Austria’s military…
  • The Global Maritime and Border Security Market 2014-2024 - Competitive Landscape and Strategic Insights: Market Profile

    admin
    13 Jul 2014 | 11:00 pm
    Synopsis This report shows the leading Maritime and Border Security market segments in various regions across the world. Details of top companies active across the global Maritime and Border Security market are provided, together with market size and forecast 2014-2024 for the main players across those areas. Summary The report provides a detailed analysis of the competitive landscape of the Maritime and Border Security market. It provides an overview of key Maritime and Border Security companies catering to the Maritime and Border Security sector, together with insights such as key…
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    Bharat Book Bureau

  • B2C Ecommerce Global Sales to touch $1,500 trillion in 2014

    Bharat Book Bureau
    23 Jul 2014 | 3:22 am
    The sector’s grown more than 20% for an annum E-marketers around the global have some real good news coming this year as their looks jam packed with business activities. The B2C (Business to Consumer) segment of the e-commerce trade is looking upward as heavy growth rates are expected in the industry. Since the evolution of […]
  • Dental Implant Industry Growing in Asia and Beyond

    Bharat Book Bureau
    21 Jul 2014 | 2:50 am
    India and China hold major markets for dental care industry Dental care is an integral part of health care. Most people do not pay the required attention to their oral health and face problems like tooth ache, gums ache/bleeding and breathe odor problems. All this result in a profit making dental industry that is doing […]
  • Indian Media and Entertainment Industry to boom to INR 1,786 bn by 2018

    Bharat Book Bureau
    18 Jul 2014 | 12:25 am
    The sector grew at a CAGR of 11.8% in 2013 India is a country of different cultures; it is amongst the countable nations that houses people coming from various backgrounds, separate castes, religions and creeds. They yet live together in peace and harmony. The country for this specialty is also termed as the world’s largest […]
  • Paper Industry-forecast 2014-2018

    Bharat Book Bureau
    16 Jul 2014 | 3:19 am
    Bailing out a stable performance First the world economy strike down, then the slow speed recovery, lowered customer demand and tough competition from electronic mediums along with increasing prices of energy required. Problems are plenty but the paper industry stands upright with impressive sustaining power. The entire 2013, one can say the paper industry has […]
  • Energy Drinks Rejuvenating Sales Globally

    Bharat Book Bureau
    14 Jul 2014 | 5:40 am
    The industry to grow at a CAGR of 13.38% in between 2013 and 2018 There are a bunch of companies with their brands of energy drinks, in fact; their numbers have shot up tremendously in the recent few years. The rise in competition is due to the universal market growth for the product which is […]
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    blog.researchonglobalmarkets.com

  • Energy crunch driving investments in renewable energy

    Research on Global Markets
    21 Jul 2014 | 11:19 pm
    Increasing demand for power threatens growth across industry sectors. Growing population and rapid development of the emerging markets have amplified the need for energy. Various trends are affecting the global energy industry, including the fact that 80% of primary energy is currently supplied from oil, gas and coal. But various environmental and cost advantages and availability are pushing industry sectors toward adopting gas as the fuel of 21st century. Gas has always been different from oil in several ways. Moreover, gas is better distributed globally, and as per the global LPG market,…
  • Pizza industry grows on back of customization and convenience

    Research on Global Markets
    21 Jul 2014 | 3:42 am
    Pizza has always been enjoyed by consumers the world over, mainly because of its appeal and the ease with which it can be adapted to local tastes. Buoyed by the increased preference for food that is both convenient and affordable, the pizza industry in UK has expanded rapidly over the last few years. Despite the fall in real wages that compromised the consumer’s spending capacity to a great extent, people opted for these take-away eating options as a way of reducing their expenditure. The growth of the pizza market in UK was fuelled by the long working hours and rise of the Internet. The…
  • Global insulation market to touch USD 56.68 billion by 2018

    Research on Global Markets
    18 Jul 2014 | 8:02 am
    Demand for insulation in residential and commercial buildings is on the rise, as governments are adopting new regulations around the same in an effort to reduce energy consumption. With increased industrial activities and building constructions in developed countries, the global insulation market is estimated to grow at a CAGR of 8.17% from 2013 to 2018 and is forecasted to reach USD 56.68 billion by 2018. Furthermore, with increasing rural to urban migration encouraging residential construction growth in Central and South America, Asia-Pacific, and Africa, the overall market is expected to…
  • Global market for anti-aging products to be worth USD 191.7 billion by 2019, focus on green products

    Research on Global Markets
    16 Jul 2014 | 10:18 pm
    Women around the world are increasingly feeling the need to continue looking young even as they age. The popularity of anti-aging products, consequently, is on the rise. The global anti-aging products market is slated to grow at a compounded annual growth rate of about 6.77% between 2013 and 2018, industry data suggests. The market would grow to become a USD 191.7-billion behemoth by 2019, its worth up significantly from USD 122.3 billion in 2013. The growth would cover all the three segments of the market: hair-care, cosmeceuticals and skincare. Anti-aging products made using natural and…
  • Technology empowering communication by enabling seamless interaction

    Research on Global Markets
    16 Jul 2014 | 3:14 am
    Communication can be defined as the act of transmitting opinions, thoughts, ideas, and information. The process requires both traditional tools — like letters, telephone and memos — and the more advanced ones — like the multi-channel communicative options present today. However, the way we communicate has been changed drastically, especially in the following three essential ways: authenticity, style and connectivity. The ability to radically connect, send across vast amounts of data, instantly, consistently and globally, has had great implications that transformed politics, business,…
 
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    Market Research Blog

  • Top Trends in the Transportation & Automotive Industry

    23 Jul 2014 | 6:00 am
    Technology continually serves as the underlying factor in the changes that occur in different industries. For the transportation and automotive industry, technology has continued to push innovations in efficiency, lightweight materials, connectivity, and energy. Companies within the industry notice trends resulting from these improvements for future automotive developments. The North American automotive industry is not only the biggest market, but it is also the technological leader across the globe with some of the biggest names in the industry. With the market recovering since the…
  • How to Use Market Research to Pivot Your Business

    22 Jul 2014 | 6:00 am
    Developing a new business idea, and then turning that idea into a reality, is one of the most exciting events in an entrepreneur’s career. However, starting a new business venture can be extremely difficult, even when it might be something you are knowledgeable and passionate about. When a company struggles with any one aspect of the business, recognizing the need for a change of direction can be referred to as pivoting. Failing to have an accurate understanding of the market for your product can lead to problems that cannot be fixed easily.  Pivoting for a company can be a…
  • Why Academic Institutions Need Market Research

    17 Jul 2014 | 6:00 am
    Market research serves as a helpful tool and an integral part of education in academic institutions. Whether at a large public university or a small private college, all institutions of higher education use research products in a variety of ways. To understand how your institution can best utilize market research, you should analyze who will require access and how they will be using market research, as well as consider the benefits of using a syndicated market research solution. In this blog post, we'll share some of our insights into the benefits and best uses of market research by colleges…
  • Energy Trends Point Toward Smart Grid Innovation

    16 Jul 2014 | 6:00 am
    Since the world first started integrating electricity into everyday life, electricity and power has been based around “the grid.” The grid is the system that creates, transforms, delivers and even stores all of the electricity and power that we use, while also transferring power from suppliers to consumers.  Including wires, switches, transformers, substations, meters, gages and more, the grid’s infrastructure is vast and broad (the size of the entire continent), yet also intricate and detailed (each individual consumer is connected). It powers everything in our…
  • Is Your Business Intelligence Provider Utilizing Futuristic Market Research Techniques?

    15 Jul 2014 | 6:00 am
    Futuristic, the adjective, means “having or involving very modern technology or design.” The term was once used to describe how the world would be centuries down the road. Yet, we now find ourselves living right in the midst of futuristic times. As with many areas that revolutionize along with technological advances, the term, futuristic, has become a staple in the area of market research methodologies. Indeed, 2014 has never seen more opportunity for analysis of data. The total global amount of data is now estimated at approximately 4 zettabytes, with a zettabyte being 1000^7th…
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    Electronics.ca Publications

  • Distributed Fiber Optic Sensor Market

    Electronics.ca Publications
    23 Jul 2014 | 10:27 am
    The distributed fiber optic sensor market stood at $585 million in 2013. The market is projected to be $1.458 billion in 2018 with 70% associated with the oil and gas segments, according to a recent market survey report conducted by the Photonic Sensor Consortium. The Photonics Sensor Consortium in conjunction with Light Wave Venture was started in 2003 as an independent organization to assist in the market development and commercialization of photonic sensor technology. The primary focus has been on distributed fiber optic sensors. Over the last 11years, the Consortium has tracked the market…
  • OLED Displays and Lighting Market

    Electronics.ca Publications
    16 Jul 2014 | 11:58 am
    Improvements in production yields of AMOLED mobile phone panels are closing the manufacturing cost gap between AMOLED and TFT LCD smartphone displays. According to OLED Technology Report, manufacturing costs for AMOLED panels are currently 10-20% higher than for TFT LCD displays; however, manufacturing costs for AMOLED mobile phone displays are expected fall below costs for LCD mobile phone displays within two years due to rapid improvement in AMOLED panel production yields. Early on, AMOLED panels were expected to cost less than LCD panels, because they do not require backlighting.
  • 32KHz and Real Time Clocks

    Electronics.ca Publications
    16 Jul 2014 | 11:25 am
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new market research report entitled “32 KHz and Real Time Clocks” focused in semiconductor timing: 32 KHz and Real Time Clocks (RTC’s). This second in a series of CS &A LLC research studies provides a deep dive into both 32 KHz references and Real Time Clocks (RTC’s).  Last year we offered the first in the series; Semiconductor Timing Opportunities in Communications Infrastructure and Back Haul, with this second release geared specifically toward Time of Day generation and tracking. Long a semiconductor…
  • Connector Industry Report

    Electronics.ca Publications
    16 Jul 2014 | 10:48 am
    2014 Connector Industry Forecast provides an in-depth, and detailed forecast of the worldwide connector industry. In addition to the detailed forecasts for each region of the world (North America, Europe, Japan, China, Asia Pacific, and ROW), an industry overview is included which provides current market trends, industry book-to-bill ratios, and outlook narrative.  Since 1980 the connector industry has experienced four growth business cycles, meaning consecutive years of increases in year-over-year sales. The average growth business cycle in the connector industry is five years. The longest…
  • Passenger Car Sensors Market Estimated to Reach $146.5 Billion by 2019

    Electronics.ca Publications
    15 Jul 2014 | 12:17 pm
    Considering the driving efficiency, stringent emission norms, safety and comfort factors, passenger car sensors have been an integral part playing a vital role in the vehicle. These advancements include tire pressure monitoring systems, occupant detection, electronic stability control, heating and ventilation air conditioning, advanced driver assistance systems and others. The growing demand has led to the growth of this market which in turn is responsible for technological advancements in this area. Sensors are used from engine to exhaust system of the vehicle. Majorly, sensors are used in…
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    Ken Research

  • The US Anti Cancer Drug Market Outlook to 2018 – Demand of Oral Drugs to Drive Growth

    KenResearch
    14 Jul 2014 | 1:08 am
    -- Download The US Anti Cancer Drug Market Outlook to 2018 - Demand of Oral Drugs to Drive Growth as PDF --The report titled “The US Anti Cancer Drug Market Outlook to 2018 – Demand of Oral Drugs to Drive Growth” provides a comprehensive analysis on the Anti Cancer Drug market in the US covering various aspects such as market size of the industry, market segmentation by Patented and Generic drugs, by type of cancer (blood cancer, breast cancer, lung cancer, pancreatic cancer, colon cancer) and by Oral and Injectable Drugs. The report also provides statistics and information on the…
  • India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth

    KenResearch
    14 Jul 2014 | 1:01 am
    -- Download India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth as PDF --India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth provides a comprehensive analysis of market performance in past and expected trend to be followed in future.  The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial…
  • Germany Packaged Food Industry Outlook to 2018 – Focus on Nutritional Food and Staples Market

    KenResearch
    9 Jul 2014 | 4:14 am
    -- Download Germany Packaged Food Industry Outlook to 2018 – Focus on Nutritional Food and Staples Market as PDF --The report titled “Germany Packaged Food Industry Outlook to 2018 – Focus on Nutritional Food and Staples Market” provides a comprehensive analysis of the market size of Germany packaged food industry, market segmentation on the basis of meal solutions, impulse and indulgence foods and nutritional foods and staples by different categories on the basis of revenue. The report also entails the market share and company profiles of major players operating in the packaged…
  • Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth

    KenResearch
    9 Jul 2014 | 3:52 am
    -- Download Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth as PDF --The report titled “Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth” provides a comprehensive analysis of the market dynamics of the golf industry in 4 geography Asia Pacific, Japan, China, Australia and India. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market, golf courses and driving ranges market. In golf…
  • Japan Golf Industry Outlook to 2018 – Driven by Rising Demand for Women Golf Apparels

    KenResearch
    9 Jul 2014 | 2:48 am
    -- Download Japan Golf Industry Outlook to 2018 - Driven by Rising Demand for Women Golf Apparels as PDF --The report titled “Japan Golf Industry Outlook to 2018 – Driven by Rising Demand for Women Golf Apparels” provides a comprehensive analysis of the market dynamics of the golf industry in Japan. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market, golf courses and driving ranges market. In golf equipment and apparels market, the report has discussed market size in terms of value and market…
 
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