Market Research

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  • Why Is It So Important To Have Customer Experience Today?

    QuestionPro Blog
    Ivana Taylor
    18 Jan 2012 | 4:49 am
    If you are one of those asking this question, just for a heads-up, we have entered “the customers’ era” – an age where the focus is all on customers, instead of other strategic imperatives. The perception of customers has an intense impact on the metrics of a business ranging from customer loyalty and brand equities to cost saving and increased revenues. This is a reality most companies are waking up to today. However, even though executives know that customers make a lot of difference they still don’t have a disciplined approach towards customer interactions. For a business to…

  • Surveys Are Not Just for Marketing Anymore

    Online Market Research
    Greg Timpany
    18 Jan 2012 | 11:27 am
    Most of my posts have centered on marketing research or the use of survey techniques to measure marketing phenomena. However, survey research has applications well beyond the measure of customer satisfaction, brand awareness or even employee relations. The use of surveys to gather opinions, usage and attitudes has been a hallmark of social research since the last century. The dismal science, aka economics, long a bastion for the analysis of ‘hard’ economic data makes use of surveys to assess trends in the economy, again not necessarily related to marketing specific topics. For…

  • Infographic: Measuring the Business Impact of Social Media

    A blog about the art and the science of marketing research.
    Karen Farmer
    26 Jan 2012 | 12:39 pm
    A few months ago, Wildfire conducted an ROI survey of over 700 marketers across different industries all around the world to see how social media is used in their businesses and why. The below infographic shows how social media is used to grow brand awareness, increase communication with consumers, and how marketers use this information to determine the impact of social media on their business.

  • Mobile Market Research Association is born

    QualBlog
    jimb
    26 Jan 2012 | 9:02 pm
    On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA).  It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile.  There is no doubt that “mobile” is hot in our industry and that the promise for conducting research using smart phones is immense.  Mark is a friend whom I have known for about 15 years as a researcher who is a serial entrepreneur at heart (a very rare combo). …

  • Childhood Obesity Ad Study: Educational or Insensitive?

    SurveyBuilder Blog
    Sozio
    25 Jan 2012 | 2:09 pm
    We live in a world of numbers that tend to weigh heavily on our decisions to expand, to cutback, to reach out to new markets, to say goodbye to old, unprofitable streams. Every once in a while, though, it is the qualitative results that give us pause. And this is particularly true for a survey that we put out to over 200 people to gauge their reaction to a controversial ad campaign launched a few weeks ago by the Children’s Healthcare of Atlanta. The “Strong4Life” campaign targets childhood obesity from a unique angle–from the eyes of the children themselves. The ads…
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    Tom H. C. Anderson - Next Gen Market Research

  • A Next Gen Marketing Research Entrepreneur

    Tom H C Anderson
    23 Jan 2012 | 11:08 am
    Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck. Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

  • Leveraging Social Media with Text Analytics

    Tom H C Anderson
    18 Jan 2012 | 10:01 am
    Interesting Q&A about Social Media and Text Analytics Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

  • 6 Social Media and Text Analytics Questions

    Tom H C Anderson
    12 Jan 2012 | 4:31 pm
    The challenge for social media analytics is in going deeper not just broader Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested. I think social media analytics has a lot of growing up to do. Now [...]

  • Next Gen Market Research C-Suite Predictions

    Tom H C Anderson
    6 Jan 2012 | 11:02 am
    Market Research CEO’s NGMR predictions on what 2012 has in store I want to thank everyone who responded to my call for predictions last week. Since then I’ve posted over 77 predictions! I had hoped to synthesize and summarize some of this, but the number and qualitative nature of these predictions makes it difficult. Instead, just [...]

  • The Year of Text Analytics

    Tom H C Anderson
    5 Jan 2012 | 9:54 am
    NGMR Text Analytics Predictions for 2012 Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received. Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while [...]
 
 
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    QuestionPro Blog

  • How Does Export To Cloud Work?

    Ivana Taylor
    25 Jan 2012 | 5:49 am
    In order to know how Export to Cloud works, you will first need to understand what Export to Cloud is all about. It is pretty simple. It is a tool or an option that allows you to export excel reports into your DropBox and Google Docs account. The Export to Cloud can be accessed once you log into your account. From the main page, you can subsequently select Surveys Ø Reports Ø Export Data ØExport to Cloud. Here are the steps you will need to follow: Exporting your survey reports to Google Docs Step #1: Once you select Surveys, click on the Reports tag and look through the items listed at…

  • SurveyPocket 3.6 Integrates MicroPanel’s Panel Recruitment!

    jessicaprz
    24 Jan 2012 | 7:28 pm
    If you’re an existing Survey Analytics client, we know how much our services are beneficial to you. A lot of the benefit comes from the exceptional products we have, and continued additional products; especially when you can find all of the solutions you need for market research from one company, Survey Analytics / QuestionPro, AND by working with the your designated representative of your account for all products you choose to use. With panel recruitment added to SurveyPocket, you’re now given the ability to integrate your existing Survey Analytics panel within your offline…

  • Survey Pocket Now Available for QuestionPro and Survey Analytics Users

    Ivana Taylor
    23 Jan 2012 | 6:10 am
    Are you going to a trade show or an event where you’d love to get feedback or use surveys as a lead generation tool?  Now is your chance.  The folks over at SurveyPocket are making an offer you won’t want to refuse! Now all Survey Analytics and QuestionPro users will have access to this wonderful tool.  If you have an iPad, you will be able to use this feature for free and if you DON’T have an iPad — read on. [Editor's Note:  This post was originally published on the SurveyPocket blog.] SurveyPocket is such an awesome system for mobile field data collection,…

  • Why Is It So Important To Have Customer Experience Today?

    Ivana Taylor
    18 Jan 2012 | 4:49 am
    If you are one of those asking this question, just for a heads-up, we have entered “the customers’ era” – an age where the focus is all on customers, instead of other strategic imperatives. The perception of customers has an intense impact on the metrics of a business ranging from customer loyalty and brand equities to cost saving and increased revenues. This is a reality most companies are waking up to today. However, even though executives know that customers make a lot of difference they still don’t have a disciplined approach towards customer interactions. For a business to…

  • iPads! Get Yer iPads Here!

    jessicaprz
    17 Jan 2012 | 5:12 pm
    *Posting provided by danastanley SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like. However, the sad reality is that some projects require more than just a couple of tablet devices. Not everybody has a stack of iPads laying around, waiting to be used for research. Except us, that is. Yup.  We’re so excited to get you rocking on your next mobile data collection project, that we went out and bought 20 iPads specifically so you can use them for your next research project. All our iPads are…
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    Outsell Reports

  • Five Technologies to Watch 2012-2013

    24 Jan 2012 | 6:00 pm
    This report continues our tradition of providing an annual view of the five technologies that in Outsell’s opinion most warrant the attention of information industry executives in the next 12 to 24 months. This year we also explain why a few technologies did not make our list. Not every technology important to watch is disruptive, but this year we certainly have a few that are. This report is intended to help publishing executives identify technologies that matter – ones that can enable superior products and services and serve as competitive differentiators. It is also intended to be a…

  • Information Industry Market Size & Share Rankings: Preliminary 2011 Results

    22 Jan 2012 | 6:00 pm
    This report analyzes preliminary estimates of 2011 revenue and 2010-to-2011 growth in the $462.0 billion information industry and its segments. Of 13 segments covered, two segments posted a decline in growth – Yellow Pages & Directories and News Providers & Publishers – a continued function of structural change and hiring challenges made worse by the recession. All other segments posted gains. This year we added Consumer Books and Consumer Magazines as segments of our total market coverage. The report includes: - Revenue and growth rates for the total information industry, which grew 2.9%…

  • 2012 Library Market Size, Share & Forecast

    18 Jan 2012 | 6:00 pm
    This report analyzes content spending in the $23.8 billion global library market and provides useful total available market (TAM) information for publishers and information providers who sell into this marketplace. It includes the results of our recent survey of over 445 respondents across government, public, academic, school, and corporate libraries, and covers the demand market for content across the global regions of North America, Latin America, Europe, Asia/Pacific, and Africa/Middle East. In this report, Outsell uses "library" to include traditional physical libraries as well as…

  • Getting It Right with GAFA

    10 Jan 2012 | 6:00 pm
    GAFA is a giant, though not of the fee-fi-fo-fum variety. Sometimes intentionally, sometimes not, it tramples on the businesses of almost every publisher in its quest for the golden egg-laying hens of the digital age. With a history of growth, it is well on its way to accomplishing that feat. GAFA – the digital gestalt of Google, Apple, Facebook, and Amazon – dominates the online lives of consumers and businesses. Individually, these companies have chinks in their armor and competing strengths and weaknesses. How should publishers plan to adjust to the new business environment GAGA is…

  • Information Industry Outlook 2012: Break and Reset

    21 Dec 2011 | 6:00 pm
    An annual tradition, our Outlook report provides our view of what's ahead for the information industry. Our theme for 2012 is "Break and Reset." The tumultuous economy, fast-paced change in consumer technology, uncertainty in world economics and politics, and the big behaving badly have upended business as we know it and it’s time to break, take stock, and reset. We have identified key trends and forces, companies to watch, and created our predictions about transformative and disruptive changes and what’s hot and not. This report contains: - Industry drivers and forecast data through…
 
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    comScore Voices

  • comScore, FTC and TRUSTe Headline Privacy Town Hall

    27 Jan 2012 | 9:31 am
    For those of you who may not be aware, Saturday, January 28th is the fourth annual Data Privacy Day, a day devoted to promoting best practices to help equip business and consumers to protect their online data and privacy. comScore is delighted to be helping lead this effort as Data Privacy Day Champion.

  • How African American and Caucasian Millennials Are Affected by Targeted Advertising

    25 Jan 2012 | 3:09 am
    comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates how trends of advertising effectiveness among differing age groups have stayed consistent over the last 50 years, with older audiences tending to generate higher lifts in Share of Choice (comScore’s advertising effectiveness metric) compared to younger audiences – Millennials being no exception as illustrated by the 2011 study.

  • Facebook Continues its Global Dominance, Claiming the Lead in Brazil

    20 Jan 2012 | 2:09 pm
    Brazil’s social networking market has a new leader. Earlier this week comScore released results showing that in December Facebook surpassed Orkut, becoming the largest social networking destination in Brazil for the first time.

  • A Look Back at the 2011 Holiday Shopping Season

    12 Jan 2012 | 10:16 am
    With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy.

  • Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

    12 Jan 2012 | 10:15 am
    “Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing a 5-part blog series outlining proven techniques for designing effective digital creative. In each post, I will outline one technique along with its supporting research and case examples. I hope you enjoy them and look forward to hearing your comments and questions.
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    MediaPost | Research Brief

  • Depends on Your Point of View

    26 Jan 2012 | 5:15 am
    According to a new Pew Research Center survey, 66% of the adult public believes there are "very strong" or "strong" conflicts between the rich and the poor, an increase of 19 percentage points since 2009. Not only have perceptions of class conflict grown more prevalent, but these disputes are intense. According to the study, 30% of Americans say there are "very strong conflicts" between poor people and rich people, double the proportion that offered a similar view in July 2009 and the largest share expressing this opinion since the question was first asked in 1987.

  • Frugal Optimism Is Consumer Mindset For 2012

    25 Jan 2012 | 5:15 am
    According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months and will continue to strengthen during the first six months of 2012. However, Susan Viamari, editor of Times & Trends, SymphonyIRI, notes that "... the vast majority of shoppers... have no plans to change their conservative shopping behaviors in the near future... (so) the influence of both traditional and new media on shopper decisions continues to grow... "

  • Tablets Make Good Shopping Partners

    24 Jan 2012 | 5:15 am
    According to survey results from Zmags, reported by Kevin Woodward, Senior Editor of Internet Retailer, consumers who own tablets tend to like to shop, and make more spontaneous purchases than consumers who do not own tablets. Mobile and tablet apps, on their own however, are not meeting connected consumers' browsing and purchasing needs.

  • How's It Goin' ?

    23 Jan 2012 | 5:15 am
    The consumer's outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong retail performance of the holiday season is an important marker that Americans may be willing to engage and spend once again. The Consumer Reports Index captures respondents' attitudes, asking if they are feeling better or worse off than a year ago.

  • Client/Agency Expectations Going Into 2012

    20 Jan 2012 | 5:15 am
    According to the 2012 RSW/US New Year Outlook Survey to glean insights relative to Client and Agency expectations going into 2012 for things such as marketing spend levels, staff support, media usage, use of spec work, and new business activities. 57% of Agency principals in the survey stated that the ad business isn't as fun as it used to be.
 
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    A blog about the art and the science of marketing research.

  • Infographic: Measuring the Business Impact of Social Media

    Karen Farmer
    26 Jan 2012 | 12:39 pm
    A few months ago, Wildfire conducted an ROI survey of over 700 marketers across different industries all around the world to see how social media is used in their businesses and why. The below infographic shows how social media is used to grow brand awareness, increase communication with consumers, and how marketers use this information to determine the impact of social media on their business.

  • Pantone – A Revelation of Color

    Tom Daly
    20 Jan 2012 | 9:42 am
    A great new book out entitled “Pantone, The 20th Century in Color” incorporates beautiful color plates with accompanying narrative by authors Leatrice Eiseman and Keith Recker that describe the last 100 years in the evolution of the color spectrum through the lens of the groundbreaking 1963 Pantone color system developed by Lawrence Hebert of Pantone. The system codified the color spectrum, so that a certain shade of a color can be uniformly agreed upon and unknowingly revolutionized the world of graphic design. One can think back to any decade of the past century and certain…

  • A Mad Men Inspired Creative Challenge

    Kathy Justice
    13 Jan 2012 | 2:34 pm
    If you haven’t heard, AMC’s Mad Men will be returning in March. And with that triumphant and highly anticipated return will come many marketing opportunities for media outlets and consumer brands. Before it’s extended hiatus, the series had sparked a new wave of midcentury interior design trends and a specialty clothing line at a national outfitter. These retro fads grew to a crescendo just as the series dropped off the TV screen and out of fans and consumers lives. But never fear, Newsweek is aiming to get audiences revved up for the new season. The news magazine will…

  • Most Hypnotic Decoration Ever

    Amy R. Mock
    13 Jan 2012 | 1:50 pm
    Alex, founder of Jellyfish Art, was studying marine biology at Duke when he couldn’t help but notice how hypnotized people were by jellyfish.  Turns out jellyfish can’t go in a regular tank because they’ll be shredded by the filtration system. So, thanks to Kickstarter, Alex obtained funds to design a tank that uses a laminar-flow system to circulate the water in a controlled swirl, nudging the jellies to the middle of the tank and away from danger. As featured in this months issue of WIRED, Desktop Jellyfish Tank pros: “Most hypnotic office/dorm room/studio…

  • Infographic: Geeks vs. Nerds

    Steve Kulp
    6 Jan 2012 | 12:44 pm
      The words“geek” and “nerd” are often used interchangeably, despite the clear differences between them. Finally, a comprehensive infographic that explains the distinctions, both broad and subtle, between the two. Click the above image for the entire infographic, as this is just an excerpted portion. Enjoy. Tagged: culture, geek, infographic, infographics, information, nerd
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    ABIResearch

  • CES 2012 and Home Automation

    18 Jan 2012 | 7:55 pm
    ​CES 2012 was notable for the shift taking place in the home automation booths and displays.  In years past, there was a growing crescendo of home automation activity, as represented by the growing numbers of home automation-specific vendors and the growing size of the floor space devoted specifically to M2M.  The wave seems to have crested: Control4, which had in previous years served as a key anchor-tenant, providing a huge venue for a large number of its key partners, stayed off the show floor this year.  The ZigBee, Z-Wave, and HomePlug Powerline Alliance booths all seemed smaller…

  • Of Fantasy Hockey and Why Everybody's Suddenly Doing APIs

    17 Jan 2012 | 2:43 pm
    ​If you aren’t yet fully acquainted with the concept of fantasy sports, it may not be entirely your fault. Most of us enthusiasts feel that as a pastime it’s still somewhat too stigmatizing to be announced during a dinner party, or at least before the occasion has progressed to the digestif. (Although calling it “Dungeons and Dragons for jocks”, as some outsiders seem to do, is a little unnecessary.) It is one of those digital sub-cultures that in some form has existed for several decades, but which started to grow seriously only when broadband accesses had become…

  • Visual Augmented Reality - Enterprise Security

    14 Jan 2012 | 3:36 pm
    At CES, I witnessed some interesting uses of visual augmented reality.  Objects in a camera viewer were animated and overlayed onto the view of a tablet or smartphone.  This type of AR could provide new ways for manufacturing and field services organizations to create and fix products. But it also highlights how digitization of the enterprise also increases the threats.  There is a lot of effort now in digitizing enterprise content to remove updating paper manuals.  This digitization effort will eventually use more augmented reality technologies and applications.  Once digitized,…

  • Scoopshot, AT&T Video Capture and Crowdsourced Journalism

    10 Jan 2012 | 8:18 am
    ​How journalism adapts to the digital era is one of this decade’s big questions. More and more of the content has to be real-time, constantly updated, and at the same time more or less everyone is covering more or less everything so differentiation is increasingly difficult. And yes, the money is tight. With that in mind, let me introduce you to two mobile innovations that could benefit an agile news organization. They won’t singlehandedly rescue a struggling media house, but could well help it doing more for less money. Scoopshot is a photo app to connect media and journalists with…

  • Mindspeed acquisition of picoChip marks significant turning point for femtocell-era

    9 Jan 2012 | 6:07 am
    ​Mindspeed’s $76.8m acquisition of baseband chipset maker picoChip is significant and marks the true transition from what could be called as the ‘femtocell-era’ into what is being referred to as the small cell revolution.  2011 was the year when the term ‘small cells’ emerged, mostly seen as an umbrella term under which femtocells, picocells, microcells and even Wi-Fi could be categorized. Small cells were the flavor of Mobile World Congress 2011, and are expected to gain further prominence in 2012. ‘Het Nets’ or heterogeneous networks have become commonplace terms referring…
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    Online Market Research

  • Analytics and BI are top priorities for CIOs in 2012

    Greg Timpany
    27 Jan 2012 | 12:06 pm
    According to recent research by Gartner, the top priorities for CIOs in 2012 include analytics and business intelligence. This makes perfect sense as companies realize they need to leverage their internal and external data sources to better compete in rapidly changing markets. Analytics, including the analysis of web data, have become a mainstay in both the consumer and B2B marketing environments. Most analytics operations include a forward looking component, whereas business intelligence (BI) tends to focus on a backward view be reviewing historical trends. Where does marketing research fit…

  • Data Types: Interval and Ratio Data

    Greg Timpany
    25 Jan 2012 | 9:58 am
    In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and ratio data is simple. Ratio data has a defined zero point. Income, height, weight, annual sales, market share, product defect rates, time to repurchase, unemployment rate, and crime rate are examples of ratio data. As an…

  • Why Measuring Employee Sentiment is Important

    Greg Timpany
    24 Jan 2012 | 1:14 pm
    January is an excellent time to step back and review your talent pool for the coming year. Each year employees leave their current position for a new one. There are many reasons for this, with salary being amongst them. A recent projection by Phil Reeves, who conducts salary studies on behalf of the marketing research industry, reported that job changers can expect to see bumps of 15–20% compared to 0–3% for those who stay put.My current salary study for the IT industry shows similar findings. There is an increasing trend in the percentage of respondents who believe themselves to…

  • The Power of Place

    Greg Timpany
    20 Jan 2012 | 2:30 pm
    When I began thinking about a post on geo-demographics, it felt somewhat off topic for a survey-related blog. Then my senses cleared. In the research business, this goes for both consumer and B2B marketing research, the elements of demographics and geography are powerful predictors of behavior. If this weren’t true then we would see far fewer fast-food restaurants and convenience stores. The demographic data collected by the Census is overwhelming when viewed in tabular format, but when viewed on a map can be incredibly insightful. Combine this with location data for your company and…

  • Surveys Are Not Just for Marketing Anymore

    Greg Timpany
    18 Jan 2012 | 11:27 am
    Most of my posts have centered on marketing research or the use of survey techniques to measure marketing phenomena. However, survey research has applications well beyond the measure of customer satisfaction, brand awareness or even employee relations. The use of surveys to gather opinions, usage and attitudes has been a hallmark of social research since the last century. The dismal science, aka economics, long a bastion for the analysis of ‘hard’ economic data makes use of surveys to assess trends in the economy, again not necessarily related to marketing specific topics. For…
 
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group

    Paul Cheney
    27 Jan 2012 | 2:01 am
    Tweet A test is a great way to settle arguments. The highest-paid person in the room thinks he has a better headline? No problem. Just test it. But, to truly optimize, sometimes it helps to start a few arguments as well. Get some key people in the room, question your landing pages, question your value proposition, and let everyone (Sales, Customer Service, Product Development, Consulting Services) come up with test ideas to really push the envelope on your marketing. The way we do that at MECLABS is with a series of meetings called Peer Review Sessions. It gives everybody – from the most…

  • Quick Lift Ideas: 8 test ideas to help you increase conversion across your site

    Paul Cheney
    25 Jan 2012 | 2:01 am
    Tweet Sometimes great products can be hard to sell on a website. The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential. And that’s the main problem with this website submitted for live optimization by the makers of the Npower PEG on a past Web clinic.   Click to enlarge   The product is essentially a battery you can hook to almost any device. But the fun part is that it charges with the kinetic…

  • Marketing Optimization: How to design split tests and multi-factorial tests

    Diana Sindicich
    23 Jan 2012 | 2:01 am
    Tweet I’ve got a research question. Now what do I do with it? A few weeks ago, Daniel Burstein wrote a blog about writing research questions. In that blog post, we emphasized the importance of asking “which” rather than “what” questions because a “which” question is clearly testable. You might ask, “Which page format results in the most lead submissions?” or “Which price point generates the most revenue?” Both questions are clearly stated and include two key pieces of information: An independent variable you are going to test The dependent variable you will use to…

  • Blandvertising: How you can overcome writing headlines and copy that don’t say anything

    Daniel Burstein
    20 Jan 2012 | 2:01 am
    Tweet Great things happen … when you extend your manufacturer’s protection right away!   I recently wrote a blog post about the audacity of hype – how companies can overreach with their advertising claims … and the potential customers who just don’t believe them. So today, on the flip side, let me address the copywriting that doesn’t say anything at all. Take the above headline, for example. For lack of a better word, let’s call this … Blandvertising Blandvertising is a wishy-washy marketing claim. Like the italicized headline above, it wants to mean something…

  • Banner Blindness: Why your marketing messages are hiding in plain sight

    Daniel Burstein
    18 Jan 2012 | 2:01 am
    Tweet Your customers may be flat out ignoring your latest news, offers, and ads. Don’t blame them. It’s simple human nature. Take a quick look at your surroundings – your cubicle, your office, your solarium – wherever you’re reading this. How much do you notice what’s around you? I mean…really notice? Not as much as you think you do, I’m guessing. Take a recent experiment run here in the labs. And by “experiment” I mean “practical joke run by our Associate Director of Optimization, Adam Lapp.” Adam Photoshopped a picture of one of our Research Analysts,…
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    Curiously Persistent

  • What do we mean by engagement?

    Simon Kendrick
    8 Jan 2012 | 8:51 am
    Engagement is one of those nebulous buzzwords that often get thrown into business or strategy conversations because it sounds like something that should be sought after.  To be encouraged, measured and reported on. Yet it needs to be defined before any of these can occur. And few of the many articles on engagement actually do so. When Anne Mollen spoke at the MRG Conference last month, she outlined three schools of thought on engagement: The behaviourist school that views “Engagement” as the outcome of a complex algorithm of behavioural footprints The experiential school that…

  • My five fives of 2011

    Simon Kendrick
    1 Jan 2012 | 9:15 am
    Following on from my 2010 and 2009 lists, here are some of my favourite things from the past year. I’ve only read one book in the past year – this – so I’ve changed the book list to one for TV programmes: Top 5 Films (Released in UK cinemas in 2011, which I have seen – so The Artist (not officially out until 6th January) doesn’t count. Links point to IMDB) Tinker Tailor Soldier Spy Hugo Kill List Moneyball Rise of the Planet of the Apes Top 5 Albums (Released in the UK in 2011, which I have heard. Links point to Spotify) David Comes To Life by Fucked Up…

  • Notes from MRG Conference 2011

    Simon Kendrick
    15 Dec 2011 | 1:33 pm
    A couple of weeks ago I took part in a short session at the 2011 Media Research Group Conference, which took place in London. I took some notes during the day (mainly with the earlier speakers). They are below and in chronological order, though firstly a quick exec summary: The four papers I enjoyed most were Tim Harford’s keynote on life in a complex world Sky and Cranfield University’s examination of engagement, presented by Becky McQuade and Anne Mollen Claire McAlpine of Mediacom’s overview of behavioural economics Richard Curling of YouTube on skippable pre-rolls…

  • Nassim Nicholas Taleb and Antifragility

    Simon Kendrick
    4 Dec 2011 | 9:55 am
    At the Royal Society on Thursday I saw Nassim Nicholas Taleb (Distinguished Professor of Risk Engineering at Polytechnic Institute of New York University) in conversation with Rohan Silva (Senior Policy Advisor to the Prime Minister) and Matthew Taylor (Chief Executive of the RSA). The subject was Taleb’s latest book – Antifragility – which he hopes isn’t as simplified as his previous book (he seemed to dislike the fact that The Black Swan was bought and read in airports by people who subsequently misinterpreted it). I think he has succeeded, as at times I struggled…

  • My MRG Conference 2011 speech

    Simon Kendrick
    1 Dec 2011 | 2:30 pm
    At the MRG Conference 2011 (pdf link to programme here) I was given a three-minute slot to talk about anything I wanted under the banner “Six industry speakers share the good, the bad and the ugly from our industry”. This is (roughly) what I said: Good afternoon everyone. As Research Manager for Mobile, Social and Syndication at the BBC I’m understandably enthusiastic about these areas. So today I’m going to take the first area I mentioned – mobile – and explain how its characteristics make it appropriate as a research platform. The first is universality – mobile has…
 
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    Cvent Survey

  • Survey Logic Update: The Masked Man

    Dorian Rosen
    27 Jan 2012 | 5:47 pm
    Greg wrote a fabulous post a few months back regarding a new survey logic type: masking logic, that Cvent had added to the system.  This is the point where I normally add in a one-liner about a literal mask but alas, that has been done!As a refresher, masking logic allows the respondent to choose a number of answer options from a multiple-select question and, based on the responses selected or not selected, the system will populate those answers in a follow-up question.  One great use case for this is in a market research survey where you want to gauge what products a…

  • Analytics and BI are top priorities for CIOs in 2012

    Greg Timpany
    27 Jan 2012 | 12:06 pm
    According to recent research by Gartner, the top priorities for CIOs in 2012 include analytics and business intelligence. This makes perfect sense as companies realize they need to leverage their internal and external data sources to better compete in rapidly changing markets. Analytics, including the analysis of web data, have become a mainstay in both the consumer and B2B marketing environments. Most analytics operations include a forward looking component, whereas business intelligence (BI) tends to focus on a backward view be reviewing historical trends. Where does marketing research fit…

  • Does X Cause Y?

    Greg Timpany
    27 Jan 2012 | 8:06 am
    As a marketer I am always curious about the impact of marketing activities and purchase behavior. In short, I wonder if our activities cause people to purchase our products and services. The notion of causality goes back some time in the area of social, economic and business research. Our colleagues in the physical and life sciences have a much easier time asserting that X causes Y. Such is not the case in the business world. With that said the advent of web analytics and marketing automation has moved us closer to being able to say, with conviction that spending a dollar on one activity…

  • Where to Place your Open-Ends

    Greg Timpany
    26 Jan 2012 | 9:35 am
    Survey research, be it for marketing, economic, social or health reasons, like any scientific endeavor has its share of debate. Recently I spoke about the interval vs. ordinal nature of psychometric scales, e.g. Likert, and the stir it has caused. Another example is the placement of open-ended questions in surveys. Open-ended questions are as close as most quantitative researchers typically get to qualitative work. Not only is placement a concern, by design they allow respondents the option of venting. This means someone, or some software, will have to categorize those responses and…

  • Data Types: Interval and Ratio Data

    Greg Timpany
    25 Jan 2012 | 9:58 am
    In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and ratio data is simple. Ratio data has a defined zero point. Income, height, weight, annual sales, market share, product defect rates, time to repurchase, unemployment rate, and crime rate are examples of ratio data. As an…
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • The Stevie Awards Names SurveyGizmo a Customer Service Department of the Year Finalist

    Julie Jensen
    26 Jan 2012 | 5:53 pm
    January 26, 2012 – Voting open to the public now for the People’s Choice Favorite Customer Service award Today online survey software company SurveyGizmo was named a finalist for the Customer Service Department of the Year Stevie Award. This award recognizes dedication to outstanding customer service. High marks during the preliminary judging secured SurveyGizmo’s position as a finalist. Next month a team of 93 judges will choose the Gold, Silver and Bronze Award winners, which will be announced February 27, 2012. SurveyGizmo is all about customer happiness. Since the start the…

  • Customer Service Department of the Year!

    Kipp Chambers
    26 Jan 2012 | 5:11 pm
    If you’ve been a SurveyGizmo customer for a while, you probably already know: while we aim to create great survey software, we place just as much emphasis on offering amazing customer support. We’re pretty nuts about our customers. We couldn’t do all that we do without you. Not only do you all provide the revenue we need to keep things running (which, let’s face it, is pretty important), but you also drive our development efforts. Support is the first place we look when we decide on new features to implement and bugs to fix. Our customers (and, by relation, our awesome…

  • How Long Can a Survey Be?

    Ed Halteman - A SurveyGizmo Survey Expert
    25 Jan 2012 | 3:54 pm
    One of the classic questions for someone faced with creating a survey is, “Is my survey too long?” In fact I get that question all the time. Or variations such as, “How long is too long for a survey?” “How long can I make my survey?” or “What is the right number of questions for my survey?” These are all good questions, but unfortunately there is no ONE good answer. The “right” number of questions for a survey depends on the survey, the survey audience, and your resources for acting on the information received. This means we need to…

  • New SurveyGizmo File Library

    Kipp Chambers
    24 Jan 2012 | 3:44 pm
    Hey, SurveyGizmo users! Notice anything different about our survey software? If you work with images in your surveys, you probably have: we’ve completely revamped our File Library feature! The SurveyGizmo File Library lets you save files in SurveyGizmo to reuse them in multiple online surveys. You can upload most file types – including logos to use in your survey designs, PDF’s for respondents to download, or any number of other media files. The new SurveyGizmo File Library was built to make using files and images in your surveys much easier. While the engine under the hood…

  • Using an iPad Survey to Conduct a Qualitative Study

    Marni Zapin
    20 Jan 2012 | 3:14 pm
    As I was racing out the door to get going to The Market Research Event 2011 last November, Christian Vanek (SurveyGizmo’s CEO) handed me his iPad and said, “Do something fun that you would find interesting while you’re there.” Well, I knew that I was going to absorb all sorts of great market research knowledge at the event, so I had not thought much about conducting my own research study. As I sat in the airport, I tried to come up with an idea, but my attention got swayed by a fellow passenger waiting for the flight in sky-high heels. I just couldn’t imagine flying in…
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    The LoveStats Blog

  • Inspiration for Researchers: Find your inner Betty #MRX

    LoveStats
    27 Jan 2012 | 7:36 am
    After a long hard day of surveying, dataing, coding, and focus grouping, everyone needs a little inspiration to keep them going. This is for you. Be prepared to recognize and support the "inner betty" @bettyadamou is officially an #MRIA meme #netgain6— Annie Pettit (@LoveStats) January 25, 2012 Tagged: #netgain6, inner betty, inspiration, market research, quote

  • Understanding Sentiment Analysis: Malcolm De Leo #Netgain6 #MRIA

    LoveStats
    25 Jan 2012 | 3:21 pm
    Welcome to my #Netgain6 MRIA live blogs. What happens at St. Andrews Conference Centre, gets blogged for all to read about. Each posting is published immediately after the speaker finishes. Any inaccuracies are my own. Any silly comments in [ ] are my own. Enjoy! ———————————————————————————————— Malcolm De Leo, Chief Evangelist, NetBase Understanding Sentiment Analysis: Methodology and Relevance to…

  • Measuring Without Needing to Ask: Adam de Paula #Netgain6 #MRIA

    LoveStats
    25 Jan 2012 | 2:13 pm
    Welcome to my #Netgain6 MRIA live blogs. What happens at St. Andrews Conference Centre, gets blogged for all to read about. Each posting is published immediately after the speaker finishes. Any inaccuracies are my own. Any silly comments in [ ] are my own. Enjoy! ———————————————————————————————— Behavioural Economics Adam de Paula – Managing Director, Sentis Market Research, Inc Measuring Without…

  • Yin and Yang of Gamification: Bernie Malinoff #Netgain6 #MRIA

    LoveStats
    25 Jan 2012 | 1:42 pm
    Welcome to my #Netgain6 MRIA live blogs. What happens at St. Andrews Conference Centre, gets blogged for all to read about. Each posting is published immediately after the speaker finishes. Any inaccuracies are my own. Any silly comments in [ ] are my own. Enjoy! ———————————————————————————————— Gamification Bernie Malinoff, President, Element54 The Yin and Yang of Gamification Flight #7 of 2012 –…

  • Giving Research the NOS Effect: Betty Adamou #Netgain6 #MRIA

    LoveStats
    25 Jan 2012 | 1:16 pm
    Welcome to my #Netgain6 MRIA live blogs. What happens at St. Andrews Conference Centre, gets blogged for all to read about. Each posting is published immediately after the speaker finishes. Any inaccuracies are my own. Any silly comments in [ ] are my own. Enjoy! ———————————————————————————————— Betty Adamou is CEO and Founder of Research Through Gaming Ltd and also Editor-in-Chief of Game Access, a…
 
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    Market Insights

  • The Data Digest: Consumers' Attitude Towards Online Privacy And Security

    Reineke Reitsma
    20 Jan 2012 | 5:04 am
    Over the weekend, one of the most reputable online retailers in the US, Zappos, broke the news that its database was hacked and that the information for about 24 million user accounts was breached. How do stories like this affect consumers' attitude toward online privacy? In our August 2011 Community Speaks Qualitative Insights report, "Consumer And Online Privacy: How Much Information Is Too Much?" (available for Community Speaks subscribers only), we found that online privacy is one of the most concerning topics in online users' minds. Two-thirds of US online consumers report being very…

  • Hello Mobile Market Research. Where Have You Been? What Took You So Long?

    Roxana Strohmenger
    10 Jan 2012 | 11:17 am
    My colleague Reineke Reitsma and I have been championing mobile market research for quite some time. In fact, we published the first Forrester report on this emerging and innovative methodology back in 2009. In the report, Reineke wrote about the value of its mobility and flexibility to gather insights into consumers' behavior anytime and anywhere. And for mainstream adoption to occur, hurdles such as cost, technology, privacy, and representation must be addressed. At that time, I thought the growth of mobile market research was soon upon us. I was off by about 2 years. But 2011 was a turning…

  • The Data Digest: Understanding The Changing Needs Of Online Consumers In Asia Pacific

    Reineke Reitsma
    6 Jan 2012 | 5:00 am
    Recently, my colleague Olesia Klevchuk published a report about the behaviors of consumers in India, China, Japan, South Korea, and Australia, called 'Understanding The Changing Needs Of Online Consumers In Asia Pacific'. Forrester has been tracking consumer online behavior in Asia Pacific for six years now. In 2011, we polled Asia Pacific consumers in two separate surveys to find out about their use of the Internet for media, entertainment, shopping, communications, and social computing. This year's Asia Pacific data shows continuous growth in the amount of time consumers spend…

  • Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity

    Gina Sverdlov
    4 Jan 2012 | 5:15 am
    Last month George Colony, CEO of Forrester, talked about a "Social Thunderstorm" at the LeWeb conference in Paris. He argued that social is running out of hours and running out of people. What does that mean? Well, the second one is easy: The vast majority of consumers around the world who have access to a computer use social media. And the first one? George goes on to say that Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising. With so many people spending so much time on social media, it is crucial for companies to…

  • Market insights 2012 Soundtrack

    Reineke Reitsma
    30 Dec 2011 | 4:00 am
    I love this time of year. As a real nostalgic I enjoy all these 'best of 2011' lists and 'year in review' overviews and it feels there are more every year. In the past two weeks we also have been bombarded with opinions about the developments in the market insights industry in 2011, as well as what people expect to happen in 2012 (and beyond). We've seen Twitter 2011 reviews, crowd sourcing activities, expert views, and so on. And I read them all. However, I do this with my favorite end of year activity playing in the background: The Top2000. This is an annual five day event that counts down…
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    BrandSavant

  • Influence From The Bottom Up

    Tom Webster
    25 Jan 2012 | 8:39 am
    TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me provide context for my own international clients. This year’s report is chock full of insights, and some remarkable shifts. Some of the changes from 2011 can be attributed to a bit of a change in the methodology of the research, but (as a researcher myself) I appreciate the transparency in reporting those changes, which I believe make the data richer. David Armano has a nice piece here on the shift in trust from organizations to individuals which…

  • Relying on Data Produced As “Content” – A Video Interview

    Tom Webster
    17 Jan 2012 | 6:23 pm
    TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run by my friend Jason Falls. SME will be hosting a series of five events all over the country under the “Explore” moniker, and he has definitely raised the level of discourse – both by inviting top talent to speak (Aaron Strout, Tim Hayden, DJ Waldow, Zena Weist, Copyblogger’s Brian Clark and many more – all at the top of their game) and by challenging that talent to truly deliver a world-class educational experience. I will also be speaking,…

  • Don’t Like Your Klout Score? Here’s How To Do An End Run

    Tom Webster
    6 Jan 2012 | 9:33 am
    TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the topic has not been sufficient to warrant notice by Klout or any other influence service. So here I sit, bereft, betrayed, bewailing and bemoaning — in short, a beloser. So what’s a poor boy to do? Surely I don’t want to turn my tweets into a withering torrent of headphone-related detritus, in a futile effort to show on the big Klout board. No, that would decrease my influence, if anything, if my social media output turns into a one-note joke. My tweet stream is about me,…

  • What Your Brand Needs To Know About The “Social Media Caucus”

    Tom Webster
    4 Jan 2012 | 7:27 am
    TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, FOX, ABC, and the Associated Press.) The results, you may already know: Mitt Romney beat Rick Santorum by eight votes. It was clear from the data, and from the actual vote count, that we were in for a long night – it was an insanely close race. Except, of course, in social media. The “big data” being thrown off by the web told a very different story. Conventional measures of volume showed Ron Paul dominating the social web by as many as five times more…

  • My Bold Predictions For 2012

    Tom Webster
    28 Dec 2011 | 8:37 am
    TweetHere are my predictions for the coming year: I don’t do this sort of thing–never have. The rate of change over the past decade has made the “five-year plan” a punchline, and I’ve never been in the forecasting game. I’m not denigrating it – some of my friends are really pretty good at it. I rely on their judgment. My business has always been about the reliable discernment of the present. I find this to be rarer than you might think. Expect more of the same here in 2012, at least until Quetzalcoatl engulfs the world in flames, sometime in…
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    trendsspotting blog

  • LEADING DIGITAL WOMEN PREDICT 2012

    Taly Weiss
    11 Jan 2012 | 8:20 pm
    For the last five years TrendsSpotting trends research company has published prediction reports covering trends in tech, mobile and social media, suggested by leading technology and business experts. TrendsSpotting’s Influencers Prediction Reports 2011, 2010, 2009, 2008 are read by thousands of readers and are used by leading companies to plan their future (viewership at Slideshare/TrendsSpotting). As TrendsSpotting is involved in re-placing the role of women in the digital world (see us at Microsoft’s Women Think Next and WIFT), we have decided that this year we will dedicate this…

  • Emerging market for mobile health products

    Taly Weiss
    9 Nov 2011 | 5:15 am
    In the past year, products using mobile devices to monitor health conditions are becoming more popular with the first ones now getting accepted by the Food and Drug Administration. Among health care apps entering the market are blood pressure monitoring cuffs, CT-scan viewers, and pocket ultrasound machines. The market is still at its first steps but rapid growth is expected: according to mobile market consultancy research2guidance, by 2015 30 percent of the world’s smartphone users will be using mobile health products, up from 5 percent today. The big promise for consumers are…

  • 2020 Predictions -Model for Future Innovations

    Taly Weiss
    14 Oct 2011 | 4:12 am
    Based on the concept of “The Internet of Things” TrendsSpotting has developed  a working model for NPD.  ”The ANA Model” was developed  and implemented while working with tech companies, and allows us to predict future products and services. The “ANA Model” identifies the process where data is collected from reported “Actions”, then delivered to predefined monitor systems or professionals by “Notifications”. The outcomes can “Alert” people through a visualized system. Few daily activities are presented to reflect the…

  • How crowdsourcing games help solve scientific problems: Review of current projects

    Taly Weiss
    6 Oct 2011 | 9:09 am
    It has been shown that the human capacity has still important advantages over computers. Scientists have learned to use crowd sourcing tools to improve their research. To achieve cooperation, they present models of the problems in a game like display and challenge the partipants to find solutions. Scientists in Carnegie Mellon University (look up Luis von Ahn) were the first to use human brains to help them solve problems associated with searching for images on the web (computers are not very good at distinguishing images from each other using visual cues). This lead to the development…

  • Critical mass – can it get lower than 10 percent?

    Taly Weiss
    28 Jul 2011 | 9:11 am
    Cognitive scientists at Rensselaer Polytechnic Institute have reported that according to their recent studies simulating social networks, 10 percent is the critical mass for spreading ideas to the mass. If that proportion of the population emphatically embraces an idea, then there is a good chance for a mass follow. “When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas,” said researcher Boleslaw Szymanski, director of the Social Cognitive Networks Academic Research Center at Rensselaer Polytechnic Institute.
 
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    Nielsen Wire

  • In India, Google Leads the Smartphone App Race

    jeffb
    27 Jan 2012 | 9:58 am
    A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading the way. Google has the #1 app in…

  • 38 Million Watch President Obama’s State of the Union Address

    alana
    25 Jan 2012 | 6:29 pm
    On Tuesday, January 24, 2012 President Barack Obama delivered his State of the Union address.  The address was carried live from 9:00PM to approximately 10:15 PM on 14 networks.  The sum of average audience for those networks was 37,752,613 viewers, with a combined household rating of 24.0.  The networks carrying the address were ABC, CBS, FOX, NBC, CNBC, CNN, FBN, FOXNC, GALA, MSNBC, MUN2 and on tape delay on TEL, TF and UNI. State of the Union, January 24, 2012 Networks Combined Household Rating Combined Household Share Number of Households Number of Persons 2+ ABC, CBS, FOX, NBC, TEL,…

  • December 2011: Top U.S. Online Video Destinations

    matth
    25 Jan 2012 | 6:04 pm
    During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video. Overall Online Video Usage (U.S.) Dec-11 Unique Viewers 164,298,000 Total Streams 22,617,316,000 Streams per Viewer 137.7 Time per Viewer (hh:mm) 5:04 Source: Nielsen Top Online Video Destinations by Unique Viewers (December 2011, U.S.) Video Brand Unique Viewers (000) YouTube 131,382 VEVO 39,701 Yahoo! 36,681 Facebook 23,523 MSN/WindowsLive/Bing 22,986 AOL Media Network 20,637 The CollegeHumor Network 19,261 Hulu 19,261…

  • December 2011 – Top U.S. Web Brands

    matth
    25 Jan 2012 | 6:03 pm
    Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet. Top 10 Web Brands for December 2011 (U.S., Total) Rank Brand Total Internet Audience (000) Time per Person (hh:mm:ss) 1 Google 173,325 1:36:42 2 Facebook 153,385 6:51:09 3 Yahoo! 144,227 2:17:14 4 MSN/WindowsLive/Bing 128,755 1:28:20 5 YouTube 128,061 1:37:51 6 Microsoft 99,717 0:44:43 7 Amazon 87,920 0:42:10 8 AOL Media Network 84,026 2:51:19 9 Apple 79,118 1:08:28 10 Wikipedia 74,368 0:17:36 Read as: During December 2011, 173.3 million unique…

  • Food Labeling Confusion Weighs Heavily on Minds of Global Consumers

    Nielsen Wire
    24 Jan 2012 | 10:43 am
    According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight. With half of respondents claiming to be overweight, it’s logical that half (48%) are also trying to lose weight. And for more than three-quarters (78%) of these consumers, the way to shed unwanted pounds is through diet. But do consumers understand what they are eating? Not necessarily. The study finds that half (52%) of consumers around the world understand…
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    Compete Blog

  • Should GoDaddy say uncle?

    Jared DeLuca
    27 Jan 2012 | 3:12 pm
    Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data available from Compete PRO to take a better look at whether or not GoDaddy should “say uncle” and back off from branding…

  • Giants vs. Patriots – Who’s In the Lead Online?

    Jen Duguay
    27 Jan 2012 | 10:05 am
    Image from: David Lee / Shutterstock It’s 9 days and counting until the one and only Super Bowl 46 and whether or not your team has made it to the top probably has little to do with the fact that Sunday, February 5th, you will be glued to the biggest and brightest TV amongst your circle of friends or braving it at a bar with 500 of your closest football buddies. Or maybe you’ll be knee deep in Buffalo wings with your marketing friends having vowed to each other that there will be NO talking during the commercials. As for me, I’ll be wearing my Brady jersey with pride and waving a…

  • As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!

    Matt Pace
    26 Jan 2012 | 2:23 pm
    Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom.  Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind.  Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe and Save auto-replenishment program.  Amazon also threw in a year of Amazon Prime for new Amazon Moms. With Amazon Mom, the world’s leading online…

  • Megavideo is Down… is Online Piracy Adrift?

    Scott Cooper
    26 Jan 2012 | 10:32 am
    Image from: Kletr / Shutterstock This post was co-authored by Trevor Morgan. The FBI shutdown of Megavideo.com on January 19th combined with national interest in SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) has pushed online piracy directly into the media spotlight. This prompts the question, what is the current state of the online piracy landscape and what repercussions can we expect in light of these events? The online piracy ecosystem consists of thousands of domains at any given point in time.  As many domains increase in popularity, others are taken down or fade away. This…

  • UP is Down

    Nathan Kollett
    25 Jan 2012 | 12:45 pm
    Gone are the days when caloric intake, sleep time and workout activity have to be logged into a notebook only to be later entered into a spreadsheet for any meaningful analysis to be done. We now live in a world where wearable and low-profile, low-powered electronic devices track all of your physical activity and later sync your data with a whole host of available software your iOS device. Two of these devices, the Jawbone UP and the FitBit Ultra debuted last Fall and our data at Compete tells the story of these two products: one which sustained steady growth and another that could not live…
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    Perspectives on Consumers

  • The Value of an Existing Mortgage Customer

    cbgoldsmith
    12 Jan 2012 | 5:05 pm
    Last summer, with mortgage interest rates dropping, I did what millions of others were doing:  I decided to refinance my home loan. Not much liking these matters (ah, the paperwork!), I decided to contact my current mortgage lender, PNC.  Online, their rates were competitive with others. The process was pretty smooth, but throughout, as the interest rates continued to drop, I kept confirming that my rate would be adjusted lower at the time of closing.  The answer to this was always “yes.” As the final papers were being prepared for signing, I asked again.  Now the story…

  • Too Many Concepts for Focus Group Testing

    cbgoldsmith
    2 Nov 2011 | 6:36 pm
    Last month was the Qualitative Research Consultant Association’s (QRCA) annual conference.  While there are always many little gems at these conferences which I take and use in my practice, one caught my attention this year as something which I know I’ll use in one form or another. Ever had more than 4-6 concepts to test and weren’t sure how to get through 20 concepts in a single two-hour session?  Yes, I’ve had that happen more than once.  The most recent time, the concepts were all very good (i.e., clearly distinctive, well written ideas) and we really…

  • Infographics and Qualitative Research

    Caryn Goldsmith
    2 Aug 2011 | 7:24 pm
    A short time ago, Ricardo Lopez of Hispanic Research, Inc. came to speak to my local chapter of QRCA (Qualitative Research Consultants Association) on alternative social media platforms we should consider when “building our brand.” I’d seen an image awhile back, showing content comparisons between Twitter and Facebook, which I thought he’d like to see.  Despite my best efforts, I couldn’t find the image again. During this search, I kept seeing one word over and over again:  infographic.  When had that term become so mainstream?  I really like these visual…

  • Holistic Usability for Special Targets

    Caryn Goldsmith
    8 Jul 2011 | 1:21 pm
    My father had a birthday in early June.  As a long-retired teacher, technology was never a central part of his professional life.  In recent years, he’s gotten pretty adept at calling my sister and me if he needs something to be looked up.  This year, he decided that his life wouldn’t be complete until he joined people online and started “bogging.” Imagine this:  you barely know how to type, you have macular degeneration (meaning you have a really hard time seeing), you’ve never turned a computer on before, and you’ve never used a mouse.  Yet, while my…

  • The Consumer Voice – Changing Tones

    Caryn Goldsmith
    11 May 2011 | 3:45 pm
    Over the past six months or so, I’ve had more than a few studies where I’ve heard loud and clear something that I haven’t heard articulated quite this strongly before:  “Don’t tell me about me.  Tell me about you and why you might be good for me, and I’ll decide what I think about you.” There are two aspects to this: The use of superlatives is becoming (more of) a turn-off in concept statements and advertising.  I am seeing this more with younger participants, but I hear it from time-to-time from the “older” folks as well.  …
 
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    Blog: Business Marketing Online - Internet Advertising - SEO - Hosting

  • The Demand for web hosting en mexico in Latin America Booms

    postlinks
    18 Jan 2012 | 8:50 am
    Latin America is a rapidly growing marketplace for businesses both on and off the web. Having an internet presence is essential to expanding your reach locally as well as around the world. Whether you are based in Latin American or planning to enter future Latin American markets, to succeed online you will need reliable web hosting mexico from a web host with a strong international presence. The Latin American Marketplace Latin America is an region of Central and South America that encompasses over 21 million square miles. Latin America includes all of Mexico, Central America and South…

  • Why So Many Prospective Customers Don’t Buy and the Way to Change Those Same Prospective Customers Into New Clients

    postlinks
    16 Jan 2012 | 12:16 am
    If you are truthful with yourself, 80% of individuals you've ever pitched failed to purchase. Sure, you think your closing rate is 80%, but that applies to those who consent to meet with you face to face. But you have approached so many folks who have never agreed to meet with you. You'll find three good reasons that individuals might not want to meet with you: 1. they don't really trust you (a problem we solve in a separate post)2. they don't really desire your products or services3. the timing is just not right It's quite feasible, that reason #3, bad timing, may account for 50% of the…

  • My Personal Experience with PostLinks.com

    postlinks
    15 Jan 2012 | 12:35 am
    Before I came across PostLinks.com, I was unable to build quality links. Now, I have no problems. Fundamentally, PostLinks.com is a link building product that allows you create good quality backlinks by using automated software to work with a broad network of publishers. PostLinks.com is different from the competition simply because it only allows sites with PageRank into the network. This is really important as links from sites with PR are valued more by the search engines. One more reason it is unique is everything is automated. The particular reason why this is significant is you want to…

  • Twitter application directory

    postlinks
    4 Jan 2012 | 10:48 pm
    Twtter is the biggest all in one Twitter application directory. People here can subscribe to whole lots of apps and get benefits- of all the applications free of cost. Twitter is not just a place where you Tweet, it is more than that where people can share and help each other out. So, twtter has been making application that makes user ease their twitter. You can tweet via anything you like that are listed on the directory. Posting and Updating new status using cool applications like iPhone, iPad, Android, Twitter, Google and more. You do not need to have the device or applications on your…

  • Abide by these steps to locate cheap car insurance in your town or place

    postlinks
    1 Jan 2012 | 5:50 pm
      Should you be looking for cheap car insurance estimates, youaren't the only person this. Exactly like you, there are thousands of individualswho are searching for a similar and they're just unacquainted with what to do and just howto accomplish and where to start. The good thing is you could find cheap carinsurance rates on-line. But how? This information is specialized in provide solutionto this question and if you notice the result, almost everything can be straightforward. The first thing would be to search. Remember that, this can be amost difficult action to take. You can research…
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    blog.vovici.com

  • Putting the Voice of Your Customers to Work for You

    Nancy Porte
    26 Jan 2012 | 7:40 am
    In an extremely informative webinar entitled Putting the Voice of the Customer to Work for You, Gartner and Verint share the key components of a successful customer experience program. The speakers include Ed Thompson, VP Distinguished Analyst, Garter; Jim Davies, Research Director, Gartner; and Ryan Hollenbeck, SVP, Verint Systems. Gartner and Verint’s experts agree that today’s successful organizations recognize it’s no longer enough to differentiate products and services on price alone – making the customer experience a key imperative. Therefore, understanding what…

  • Finding Harmony: When Other “Voices” are as Important as the Customer’s

    Vovici Blog
    12 Jan 2012 | 9:02 am
    By Stephanie Thum, Guest Contributor Voice of the Customer concepts aren't new to people managing health care organizations. Patient surveys, patient feedback, and patient satisfaction scores have been the driving force behind hospital operational improvement initiatives for years. But where (and how) do Voice of the Customer philosophies fit when it comes to something as seemingly basic as a hospital name? Hospitals get renamed all the time for reasons including ownership changes, mergers, or large philanthropic gifts. In the last five years, for example, Columbus Children’s Hospital…

  • Putting a Bow on It

    Sean Mahoney
    10 Jan 2012 | 8:59 am
    So, my wife’s birthday is coming up in the next couple of weeks, and as I was wrapping my gift to her last night (and it’s a really nice gift, trust me – this is one of those milestone birthdays, and I cannot mess this up!), it struck me that “putting a bow on it” is a great way to sum up one of the real keys to staying engaged with customers (bear with me here...). This time of year finds many of us individually and collectively reviewing the work of the past 365 days, and planning for the next 365 to come. It is also a great time to review with your customers…

  • Here’s your chance! Request for Feedback!

    Nancy Porte
    5 Jan 2012 | 8:21 am
    Thank you for your continued support of the official Vovici blog. Renamed “The Listening Post” in 2011, we are consistently amazed – and humbled – by our ever-growing number of readers. Our commitment to providing interesting, relevant, useful content provides our motivation (and sometimes keeps us up at night!), but what really matters is what YOU think. As such, your feedback is officially requested! We are in the midst of planning topics for the upcoming year and we would like your thoughts about what you think is working, what isn’t, and what type of content…

  • Predictions for 2012

    Nancy Porte
    3 Jan 2012 | 8:52 am
    As a Customer Experience professional, I am more accustomed to reading predictions than making them! (Which reminds me of some sage advice: "It is better to remain silent and be thought a fool than open one's mouth and remove all doubt."). But after an exciting year of writing, presenting, and participating in compelling discussions with industry leaders, I remain passionate and committed to the field of customer experience. So, while this may be called a “prediction list,” it is – in reality – as much a wish list for how I would like to see the customer-centric focus…
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    Market Research Training from Research Rockstar

  • Principles of Remarkable Research: Part 6 of 20

    Kathryn Korostoff
    23 Jan 2012 | 9:49 pm
    Remarkable research is closer to our fingertips than ever before. One of the most efficient options is through social media research. By monitoring social media conversations using tools such as... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 5 of 20

    Kathryn Korostoff
    19 Jan 2012 | 6:00 am
    Market research exists on a continuum ranging from “quick and dirty” to “meticulous and complete.” And these days, there are some quick and inexpensive methods that aren’t that “dirty” at all....when... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 4 of 20

    Kathryn Korostoff
    16 Jan 2012 | 7:48 pm
    Remarkable Research Requires Qualified Participants...For many market research projects, success can be foiled by unqualified or disengaged participants. [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 3 of 20

    Kathryn Korostoff
    12 Jan 2012 | 7:41 am
    Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the [...] [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]

  • Principles of Remarkable Research: Part 2 of 20

    Kathryn Korostoff
    9 Jan 2012 | 7:46 pm
    Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What [...] [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
 
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    GreenBook

  • Emotions & Authenticity Matter In More Ways Than One

    Tiffany McNeil
    24 Jan 2012 | 10:53 am
      By Tiffany McNeil Today I saw a man lying on the street.  He had on nice shoes and decent clothes and appeared to be holding something (an inhaler?) to his mouth.  He didn’t look homeless; he looked sick.  When I got closer, I realized it was a cell phone, but still. “Are you ok? “Well, I don’t know.” “Can I help you in some way?” “I’m not sure.” “OK, what’s wrong?” “Well, for starters, I just broke up with my girlfriend.  She kicked me out of the house, and I don’t know where to go.” Ugh.  Honestly – that’s what I thought.  Ugh.  I said…

  • Jeffrey Henning’s #MRX Top 10: Top Articles, Agencies & Tips

    Jeffrey Henning
    23 Jan 2012 | 8:45 am
      By Jeffrey Henning & Tamara Barber of Affinnova Of the 1,432 unique links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted. GRIT Sneak Peek: The Industry Names the Top 10 Most Innovative Market Research Firms of 2011 – Which market research firms are perceived as most innovative by researchers? The GRIT (GreenBook Research Industry Trends) study identifies the same Top 10 as last year: BrainJuicer, Ipsos, Vision Critical, Kantar, Nielsen, GfK, Synovate, Itracks, 20/20 Research and Milward Brown. Congratulations to each of these firms! The…

  • Smart Hiring Pays Big Dividends

    Cambiar
    21 Jan 2012 | 12:59 pm
    by Beth Rounds and Lock Collins, Cambiar Partners Over the past year, the Cambiar partners have been writing, presenting and blogging about The Winds of Change within the MR industry.  Leading companies across the value chain are listening, evaluating business models and setting strategy for the future.  In addition, new entrants, many from outside our industry, are adding to the mix as well as challenging the status quo.  With all the change happening, executives are also realizing that their talent needs are changing.  Joan Lewis, Global Consumer and Market Knowledge Officer, P&G,…

  • Who’s Responsible for Lousy Questionnaire Design?

    Leonard Murphy
    17 Jan 2012 | 7:26 pm
      By Edward Appleton I just finished reading a great blog post by The Service Witch – http://bit.ly/wTcpOI – on the topic of questionnaire design. The blog contrasts traditional survey design -  long, repetitive, irritating – with a short mobile survey texted to shoppers making a purchase at a given retail outlet. Negative responses are fed immediately to local operational staff who then get back to customers on whatever issue they have. The Service Witch touches on an important point – “What’s In It For Respondents?”. This is less of an issue…

  • What CES Reveals About The Future Of Market Research

    Greg Heist
    17 Jan 2012 | 8:16 am
      Editor’s Note: It is my great pleasure to welcome Greg Heist, VP of Research Innovation at Gongos Research to the GreenBook Blog family! I was privileged to spend some time with Greg and the Gongos team last year on a few occasions and I was immensely impressed by his experience, creativity, and vision. Greg has been the primary architect of the transformation of Gongos from a well regarded small research provider to a “sought after brand” that has grown into a Honomichl 50 international player and is widely considered a thought leader and beacon of technological and…
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    Relevant Insights

  • How Should Social Media Be Used In Market Research?

    Michaela Mora
    24 Jan 2012 | 2:50 pm
    There is a lot of debate about how to use social media content in market research and in which category it fits: Quantitative or Qualitative research? The massive amount of content generated by social media and the proliferation of sentiment analysis tools attempting to quantify it, give the impression that it can be considered quantitative research and thus quantitative analysis methods (e.g. t-testing, regression, etc.) can be applied to it. However, the issues of data accuracy and representativeness have not been solved yet. DATA ACCURACY Anybody who has done coding of open-ended questions…

  • Qualitative or Quantitative Usability Testing?

    Michaela Mora
    19 Jan 2012 | 12:14 pm
    A client recently asked for advice about usability testing approaches. Her internal client wanted to do a traditional usability lab test, while she was wondering if a quantitative online usability approach was a better fit. This question got me thinking about the advantages and disadvantages of each approach. As usual, no research method is perfect and each has his strengths and weaknesses. There are many tools available to do quantitative usability testing online faster and cheaper. Although these can also provide qualitative data, usability testing in the lab environment can give you a…

  • Can Surveys Uncover Cause and Effect?

    Michaela Mora
    18 Jan 2012 | 1:10 am
    Not long ago I got a call from a potential client asking for research to determine why a recent marketing campaign failed to increase sales, despite a significant increase in awareness. He had conducted an advertising awareness survey, and the results showed that many in the target audience had noted the advertising and gave it high ratings, but didn’t make a purchase. All possible explanations were merely speculations. He couldn’t pintpoint to any particular cause for this. The main problem was that he wanted to obtain evidence of a cause-effect relationship, but the research…

  • How Product Positioning Affects Product Evaluations

    Michaela Mora
    10 Jan 2012 | 4:51 pm
    Once you get over the AHA moment of the new idea for a product you just got, the question you should ask yourself is how you are going to position it. This is valid also for old products that need a makeover and boost in sales. New products usually come in: A new form but with similar function as other alternatives (e.g. new bottle shape for a hair product) A known form with new functions (e.g. car with GPS) New form and functions combined (e.g. iPhone) Product positioning often takes two forms: functional or experiential. Although, you can find a little bit of both in many ads, there is…

  • Build Your Brand The Smart Way

    Michaela Mora
    3 Jan 2012 | 12:42 pm
    as published on December 30, 2011 by the Dallas Business Journal Although brand awareness can boost purchase consideration, the actual buying decision is likely to be done well before a customer may be aware of a brand, recent research indicates. New findings show that buying decisions are triggered rather by a need which sets the buying process in motion. After making the decision to buy, potential customers often start researching what options are available, even if they are already aware of certain brands. Being part of the initial consideration set increases a brand’s likelihood of…
 
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    Synovate Insights Blog

  • Deconstructing a career network

    Scott McCutcheon
    18 Jan 2012 | 5:27 pm
    The LinkedIn Map of my own professional network is both hideously ugly and beautifully instructive at the same time. It’s beautifully ugly. It’s ugly, because colors can’t be changed, because perspective can’t be rotated, because labeling only works when zoomed-in.  LinkedIn depicts my professional network as one big blob and some other separate connections. But it’s instructive, for many more reasons… Evidently, I know a bunch of people all of whom seem know each other (the big blob to the right). Those relationships are a result of working at one place for ten years with people…

  • Data, Art, and Data Arts

    Scott McCutcheon
    2 Nov 2011 | 10:09 am
    The materials for this sculpture are “Reed, wood, plastic, data”. Hurricane Noel: Reed, wood, plastic, data; 32"x32"x36", 2010 Reed, wood, and plastic, sure.  But data?  As an art supply? Yes. Artist Nathalie Miebach weaves weather data into 3D sculptures.  And these 3D sculptures are also musical scores. “Every single bead, every single colored band, represents a weather element that can also be read as a musical note,” she says. Market Researchers are so behind… Nathalie Miebach gave a TED talk called Art made of storms. (More TED talks here.) Her TED  bio says,…

  • Financiers are more creative than Market Researchers

    Scott McCutcheon
    14 Sep 2011 | 12:07 pm
    The financial industry is more creative than the market research industry. Just look at JP Morgan’s use of Lego. “The debt crisis in the European Monetary Union as seen by a 9-year old” reinforces four topics for market researchers: Data visualization Child labor Crowdsourcing Form follows function Data visualization It’s Lego.  How many market research presentations have you ever done using Lego?  Or anything three-dimensional?  Why not? How did the financial industry beat us market researchers to this type of visualization? We are in a new space race—not outer space but…

  • The First Date Theory – Delivering Service That Rocks!

    Jane Edwards-Hall
    5 Aug 2011 | 10:33 am
    A couple of months ago I was fortunate enough to be in the audience at a highly memorable Customer Experience presentation in LA. Jim Knight, Sr. Director of Training and Development at Hard Rock International hotel group spoke at the Next Generation CE Conference. The Hard Rock approach resonated with me, so I asked Jim if he would be kind enough to give an interview. Here’s a synopsis of what he told me about their unique approach to Guest Experience Delivery: Jane Edwards-Hall:  Jim, you told me that you recruit only the world’s misfits – tell me more about that! Jim Knight:…

  • What’s hot in mystery shopping: It’s not all shopping and eating!

    Jane Edwards-Hall
    13 Jul 2011 | 3:02 pm
    You probably haven’t ever heard ‘hot’ and ‘mystery shopping’ in the same sentence. But, the world of mystery shopping is spicing up as more traditional researchers deploy mystery shopping programs in ways you would least expect. Government agencies, hospitals, healthcare providers, and even schools are using mystery shoppers to ensure their service delivery chains are functioning within required operating procedures. As panels become more specialized, more and more professional and B2B services are employing mystery shopping solutions as well. This may be surprising. Mystery…
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    IT Outsourcing News | Nearshore Americas

  • Telefonica’s Wayra and MIT Sign Global Partnership

    phaller
    27 Jan 2012 | 5:13 pm
    Source: The Next Web Telefonica‘s startup accelerator Wayra and the Massachusetts Institute of Technology (MIT) signed a global partnership, the two entities announced. The agreement was signed during the launch of Mexico’s Wayra Academy. As we reported, Wayra is an initiative promoted by Telefonica Digital to foster entrepreneurship and innovation in the ICT sector. Wayra works as a startup accelerator, selecting ten projects in each country in which it operates, which then receive mentoring and other resources at one of the newly opened Wayra spaces. Initially launched in seven Latin…

  • Philippines’ Attrition is Spiking – Is Latin America Next?

    phaller
    27 Jan 2012 | 12:09 pm
    By Luke Bujarski High employee turnover is something that sourcing managers have learned to put up with when offshoring IT and BPO tasks to India. But now the Philippines has also begun showing signs of overheating. Given Latin America’s relatively small labor pools, we worry that the region might follow suit and succumb to the same pressures that have pushed the Philippines to its limits. So far, rampant turnover has not been a major problem with LatAm markets. But just in case, we decided to take another look at some of the details around attrition and other symptoms of hot labor market…

  • Latin America Outsourcing Conference Designed to Generate High-Value Knowledge

    phaller
    26 Jan 2012 | 2:56 pm
    Second Annual Nearshore Nexus Comes to New York City this April Nearshore Nexus, the only North America investor conference focused entirely on the Caribbean and Latin America IT and BPO sector, will take place on Thursday April 19, 2012, in New York City. Nearshore Nexus will feature the best minds in global services to examine the growing role Latin America is playing in delivering quality outsourcing services to businesses across the Americas. The outsourcing sector in Latin America has been growing at over 20 percent per year – noticeably higher than the global average. The theme for…

  • What Sluggishness? TCS Exec Sees Robust Nearshore Momentum

    Kirk Laughlin
    26 Jan 2012 | 11:22 am
    Prakash: Customers want "mobility, big data, business intelligence." By Robert L. Scheier Days after Tata Consultancy Services (TCS) announced a 14 percent growth in quarter-over-quarter revenue, Ankur Prakash, Vice President and COO for TCS-Latin America talked with our affiliate Global Delivery Report about prospects for the Nearshore amid continued economic uncertainty. Prakash, who is ranked number 15 on the Nearshore Americas Power 50 list, lauded for being “a strong supporter of Latin American services,” does not see the slowdown in demand for outsourcing that some…

  • ¿Por qué a los negocios globales le gustan tanto establecerse en Costa Rica?

    Kirk Laughlin
    25 Jan 2012 | 9:16 pm
    Pilar Madrigal de CINDE explica por qué la planificación a largo plazo es fundamental en la promoción de inversiones
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    public opinions

  • Mashable blog collaborative poll tells us all about Facebook Timeline

    26 Jan 2012 | 4:04 pm
    When Facebook sneezes, the world catches a cold. With close to a billion users, the social network’s minor tweaks to its service are amplified, people take notice, and it becomes news. The upcoming release of Facebook Timeline, a new way to display user profiles, is no exception. What do people think about the change? Mashable, the world’s largest tech blog, used Urtak to find out. 22 questions were asked, 13,000 responses were contributed (compared to 16 comments).What did they learn? Here are some key findings: 46% believe that everyone will love Timeline in 6 months. 69% have been on…

  • 8th Fire

    25 Jan 2012 | 11:03 am
    CBC’s 8th Fire is a series that examines the complex, 500 year-old relationship between Canadians of European origin and Canada’s indigenous peoples. In addition to the series, CBC has built an excellent website. The site contains extensive information about the Aboriginal peoples, the history of the relationship, the making of the series, as well as interviews and community places. CBC is using Urtak on the 8th Fire homepage to capture opinions on important subjects and questions that arise from the documentary. The 8th Fire fan base has contributed opinions on subjects from indigenous…

  • Share Interesting Questions and Results via Twitter

    23 Jan 2012 | 11:57 am
    We’re excited to announce the addition of Twitter sharing in the Urtak widget! The Twitter button is now on every results card making it easy to share interesting questions and results with friends in your networks.  Click the Twitter icon on bottom left of the results card and a pop-up window will appear.  You can edit the copy to your liking—or just click Tweet to spread the word!  There are no extra steps if you’re the publisher of an Urtak. Continue using Urtak as you normally would and let your community share insights and interesting questions from your site.  **Stay tuned for…

  • Tip: Cross Tabulation

    20 Jan 2012 | 10:25 am
    Did you know that you can discover interesting and unexpected insights by comparing how people answer two different Urtak questions? Our cross tabulation feature makes it easy to compare the results of one question to another. You can choose two specific questions, or use the random button to uncover surprising results. Using cross tabulation is easy. In the Results of an Urtak, select a question and then click the cross tabulation icon in the top right of the question card. At this point, you can either choose a question or click random to let the system pick one for you. The final results…

  • "the collaborative aspect of Urtak is a resounding success"

    17 Jan 2012 | 11:13 am
    In December I held a QuirksMode reader survey on Urtak. It had 69 questions, and about 55,000 answers were given by about 1,100 respondents. Here’s a partial summary of the findings.
 
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    StrategyOne Insight

  • Edelman 2012 Trust Barometer

    Allison Quigley
    23 Jan 2012 | 1:26 pm
    Blame for the financial and political chaos of 2011 landed at the doorstep of government, as trust in that institution fell a record nine points to 43 percent globally, according to the 2012 Edelman Trust Barometer. About the Annual Global Opinion Leaders Study The 2012 Edelman Trust Barometer survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25…

  • The Evolution of Family

    Allison Quigley
    23 Jan 2012 | 10:03 am
    This post was originally published on Edelman Digital’s blog. The essence of parenting hasn’t changed – but the definition of who qualifies as a parent, and the day-to-day role of a parent, is rapidly evolving. More than ever, parents are taking to blogs and online communities to voice opinions, seek counsel, and share experiences with other parents. All of that information, and the access it affords to parents – and the families they are part of – provides brands and other organizations with considerations and avenues to reach the family of today. Edelman’s new study,…

  • GE Releases Global Innovation Barometer

    Allison Quigley
    20 Jan 2012 | 12:44 pm
    On January 18th, GE released the results of its 2nd annual Global Innovation Barometer. The purpose of the study is to identify drivers and deterrents of innovation and to analyze perceptions around innovation opportunities and challenges. KEY FINDINGS: 9 of 10 executives report economic crisis negatively impacts their ability to innovate View innovation as primary driver of economic growth, jobs, quality of life Pro-innovation markets produce better economic results New model for innovation in the 21st century validated USA, Japan, Germany, China still perceived as most innovative This marks…

  • Election Monitor: Perspectives on the New Hampshire Primary

    Steve Lombardo
    10 Jan 2012 | 10:15 am
    Friends, The last 48 hours have been horrendous for Mitt Romney. A poor debate performance Sunday morning (his first one) was followed by 2 gaffe filled days on the trail. Newt Gingrich’s suicide charge at Romney is full on and Huntsman appears to spit venom anytime the topic is Romney. Add to this the DNC attacks the last several months and you have a candidate facing one of the most severe multi-front political attacks in modern political history. So it may come as a surprise to hear that we think Romney is going to win big today in NH, crossing the 40% threshold and become the first…

  • Leading Edge Marketing Research: 21st – Century Tools and Practices

    Allison Quigley
    16 Dec 2011 | 8:45 am
    In the just-published “Leading Edge Marketing Research: 21st-Century Tools and Practices”, StrategyOne’s Bob Moran covers the forces driving the development of the industry and outlines 22 plausible futures for the evolution of market research, including some that are on the very edge of the horizon today. Bob joins nearly 40 authors – many considered visionaries in the field of research and marketing – providing rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency…
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    MarketTools, Inc. blogs

  • Designing a Customer Survey: Best Practices

    CustomerSat Team
    27 Jan 2012 | 1:09 pm
    the CustomerSat Team This blog post revisits some practical tips from from Jolinda Decad, one of our MarketTools CustomerSat Research Consultants, who offered up great advice on survey design best practices for Voice of the Customer programs in a 10-minute interview that you can listen to here. Here are some of Jolinda's key considerations to keep in mind when you develop your customer feedback surveys: Focus on a specific purpose: As you begin development, resist the urge to pull together a cross-functional team to start brainstorming survey questions. The best surveys focus on a…

  • Profiling Segments: The Most Dangerous Game

    Market Research Team
    17 Jan 2012 | 7:05 pm
    Michael Conklin, Chief Methodologist, I’ve been reading Daniel Kahneman’s new book Thinking, Fast and Slow, and I highly recommend it to any market researcher.  Be warned, though: the implications can be kind of scary.  One of the topics the book covers is the “conjunction errors” that people commonly make – as demonstrated by the classic experiment known as the “Linda Experiment” (see page 156 of Kahneman's book).  Linda is described (keep in mind that the experiment is very old) as “31 years old, single, outspoken and very…

  • Do We Really Need Behavioral Economics? YES INDEED.

    Market Research Team
    12 Jan 2012 | 10:00 am
    Michael Conklin, Chief Methodologist, A recent blog post by Brandon Ellse on Research World’s RW Connect blog argues : "How can behavioural economics practically change the market research landscape? This remains less than clear to me. We’ve all heard about the experiments, their control and treatment groups beautifully poised in anticipation of the 'ta-da' moment where 'real' human behaviour is revealed like a rabbit pulled from a hat. These behavioural economics-inspired tales seem to waft over our intellectual senses, leaving us with a strange feeling of…

  • Using Real-Time Feedback to Understand Our Distribution Partners

    CustomerSat Team
    10 Jan 2012 | 3:11 pm
    Candy Michael, American General Life Companies, Guest blogger Candy Michael is Vice President of Customer Feedback at American General Life Companies, one of the top insurance providers in North America – and a longtime MarketTools CustomerSat customer. This past year, American General Life Companies launched a Voice of Producer (VOP) program series, to ensure that we deliver an exceptional customer experience for our distribution partners.  We leveraged our EFM system with MarketTools CustomerSat to maximize the success of our partner feedback program. Our distribution partners…

  • QR Codes in the U.S.: Wave of the Future, or "The Next Metric System”?

    Market Research Team
    4 Jan 2012 | 6:28 pm
    Dan Bot This is part of an ongoing series of blog posts on Mobile Market Research technologies from the MarketTools Market Research team. Back in September I blogged about 5 things that every researcher must know about QR (Quick-Response) codes – those digital barcodes that allow users with a camera phone equipped with the correct reader application to scan the code and launch a web page, a survey, or otherwise connect to information. Since then, the hype around the technology has continued, countered by a lot of nay-sayers pointing out the limitations of QR codes. Let’s look at…
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    Cvent Survey

  • Survey Logic Update: The Masked Man

    Dorian Rosen
    27 Jan 2012 | 5:47 pm
    Greg wrote a fabulous post a few months back regarding a new survey logic type: masking logic, that Cvent had added to the system.  This is the point where I normally add in a one-liner about a literal mask but alas, that has been done!As a refresher, masking logic allows the respondent to choose a number of answer options from a multiple-select question and, based on the responses selected or not selected, the system will populate those answers in a follow-up question.  One great use case for this is in a market research survey where you want to gauge what products a…

  • Analytics and BI are top priorities for CIOs in 2012

    Greg Timpany
    27 Jan 2012 | 12:06 pm
    According to recent research by Gartner, the top priorities for CIOs in 2012 include analytics and business intelligence. This makes perfect sense as companies realize they need to leverage their internal and external data sources to better compete in rapidly changing markets. Analytics, including the analysis of web data, have become a mainstay in both the consumer and B2B marketing environments. Most analytics operations include a forward looking component, whereas business intelligence (BI) tends to focus on a backward view be reviewing historical trends. Where does marketing research fit…

  • Does X Cause Y?

    Greg Timpany
    27 Jan 2012 | 8:06 am
    As a marketer I am always curious about the impact of marketing activities and purchase behavior. In short, I wonder if our activities cause people to purchase our products and services. The notion of causality goes back some time in the area of social, economic and business research. Our colleagues in the physical and life sciences have a much easier time asserting that X causes Y. Such is not the case in the business world. With that said the advent of web analytics and marketing automation has moved us closer to being able to say, with conviction that spending a dollar on one activity…

  • Where to Place your Open-Ends

    Greg Timpany
    26 Jan 2012 | 9:35 am
    Survey research, be it for marketing, economic, social or health reasons, like any scientific endeavor has its share of debate. Recently I spoke about the interval vs. ordinal nature of psychometric scales, e.g. Likert, and the stir it has caused. Another example is the placement of open-ended questions in surveys. Open-ended questions are as close as most quantitative researchers typically get to qualitative work. Not only is placement a concern, by design they allow respondents the option of venting. This means someone, or some software, will have to categorize those responses and…

  • Data Types: Interval and Ratio Data

    Greg Timpany
    25 Jan 2012 | 9:58 am
    In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and ratio data is simple. Ratio data has a defined zero point. Income, height, weight, annual sales, market share, product defect rates, time to repurchase, unemployment rate, and crime rate are examples of ratio data. As an…
 
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    iModerate » blog

  • Grounding Qualitative Research in Cognitive Theory

    Adam Rossow
    10 Jan 2012 | 10:42 am
    For decades quantitative researchers have published studies that identify the cognitive steps that consumers take when making purchase decisions (e.g., Cohen and Kunal (1987); Sirsi, Ward and Reingen (1996)). It is not as widespread, however, to hear about a cognitive approach being used by qualitative researchers. And why not—especially given that it’s essential for qualitative researchers to understand attitudes, motivators and behaviors that drive brand, product selection and loyalty? Whether exploring consumers’ brand perceptions or actual buying intent, constructing qualitative…

  • My Treasure Chest of Marketing, Market Research and Motivational Trends and Predictions for 2012

    Bethany Wilczynski
    3 Jan 2012 | 5:32 pm
    Now that 2012 is here, I thought it would be fun to  look forward at some trends that are happening, and some that are predicted to happen, in the areas of marketing, market research and the little pleasures that keep me (and maybe you too) going.   Marketing Internet video marketing continues to grow. “Online videos have a major impact on Web site search engine optimization. An online video is 50 times more likely to get a first-page Google ranking than a text page. Expect businesses to take notice and continue to add relevant video to their Web sites.” Social media growth will…

  • Patagonia Takes a Stand on Cyber Monday

    Bethany Wilczynski
    30 Nov 2011 | 1:09 pm
    Cyber Monday was a huge success this year. Sales were up 22% from last year’s reaching $1.25 billion, the highest sales to date. Yet, retailer, Patagonia decided to ask their consumers to buy less in support of lowering consumerism and reducing our environmental footprint. In an email campaign and on the front page of their website, Patagonia’s simple headline above their popular fleece jacket, said, “Don’t buy this jacket.” Below this headline was a button to, instead, take a pledge to save the environment. Powerful? Yes. Risky? Yes. Good marketing? Absolutely. One important…

  • How Are Consumers Planning to Shop this Holiday Season?

    Bethany Wilczynski
    21 Nov 2011 | 6:01 pm
    A recent Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB), and iModerate Research Technologies, uncovered some interesting nuggets about how people are planning to do their shopping this holiday season. The hybrid, qual-quant study took a look at what people are doing this year versus last year in terms of dollars spent, how they are shopping and where consumers are seeking out deals. How much are consumers planning to spend? Overall, most holiday shoppers (54% of those polled) plan to spend the same amount of money…

  • iModerate Recognized as Top Tech Company

    Adam Rossow
    2 Nov 2011 | 11:51 am
    At iModerate we believe that great insights start with great people – but having some great technology doesn’t hurt either. This past week we found out that we are ranked #158 on the Lead411 Technology 200 list of the fastest growing tech companies in the US, and we couldn’t be happier. To be honest, we never set out to have the coolest technology on the block. All we really wanted was software that allowed our qualitative team to do what they do best, and give respondents the most comfortable environment possible. Score one for utility. In its second year, the Tech 200 list ranks tech…
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    Conversition Social Media Market Research

  • The Power of Advertisments: Social Media Research Calls Out Nivea

    Conversition Team
    17 Jan 2012 | 12:07 pm
    By Kimberly Wong   Baby, it’s cold outside! Though the holiday season is over and we are no longer singing Christmas songs, baby, it’s still cold outside. Dry skin, chapped lips, cracked hands are all common occurrences during the winter so this is the perfect time to review the performance of a few skincare brands over the last year. For three popular brands, Aveeno, Nivea and Olay, we gathered hundreds of thousands of opinions from across the social media space. We then plotted the percentage of verbatims that were positive over a time span from January 2011 to December 2011. The…

  • The Battle of the Bulge: Does our favorite celebrity ambassador represent our favorite weight loss program?

    Conversition Team
    10 Jan 2012 | 2:47 pm
    By Jennifer O’Brien Happy New Year! Did you make a resolution for 2012? Many did and I’m sure that ‘shed a few pounds’ was at the top of the list for many people. Television commercials advertising weight loss programs are plentiful right now as weight loss companies vie for your hard-earned dollars. As always, celebrities are a key component of their commercials.  Jennifer Hudson has been the face of Weight Watchers for some time, and new commercials feature Mariah Carey using the Jenny Craig diet and Janet Jackson using Nutrisystem. But does having the favorite celeb also mean…

  • Netgain 6.0: An MRIA Social Media Workshop by Annie Pettit

    Conversition Team
    5 Dec 2011 | 10:17 am
    Click here to register Learn to Love Blogging and Twittering: A MRIA Workshop led by Annie Pettit St Andrews Club and Conference Centre, Toronto, ON Tuesday Jan 24, 2012  8:30-9:00am - Includes continental breakfast 9am-Noon - Workshop with coffee/tea and break snacks Objective: To become familiar with the art of blogging and tweeting so that you can actively participate in and benefit from the social media space Who will benefit? This workshop will benefit those who are thinking of writing a blog and learning how to tweet. These are quickly becoming social media requirements for…

  • Like A Survey #MRX

    Conversition Team
    4 Nov 2011 | 9:15 am
    Does social media scare you? Does it seem strange and mysterious?  Read our recent publication in the Vue and see if you feel the same way afterwards. Enjoy! As published in the Vue, October 2011, by the MRIA.

  • Tea Parties and Turmoil, an Esomar Webinar

    Conversition Team
    1 Nov 2011 | 7:06 am
    Don’t worry! If you missed the Esomar webinar, here are the slides for you to enjoy on your own. Welcome to the summer of Tea Parties and Turmoil: Measuring the summer of riots in London
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    InsightfulAnalytics

  • A Look at Scan ‘n Scram Mobile Behavior

    InsightExpress
    19 Jan 2012 | 11:44 am
    If you’ve never heard of the term “scan ‘n scram,” it describes the act of trying to find an item’s lowest price by scanning its barcode in a store with your phone and then purchasing it more cheaply elsewhere.  This high tech bargain hunting activity – and its effect on retail – is also the latest topic to be fervently discussed among many analysts in mobile and retail industries. Whether you’ve only read about the technique or consider yourself a diehard scanner ‘n scrammer, you’ll be interested in Kathryn Keogel’s piece,…

  • How to Evaluate and Buy Online Ad Effectiveness Research | Part 4: Cookies

    Marc Ryan
    17 Jan 2012 | 7:07 am
    Often misunderstood, always controversial, the ubiquitous cookie is the main mechanism for tracking ad exposure in ad effectiveness studies.  True to its pedigree, the cookie enjoys quite a bit of notoriety,  frequently showing up in Wall Street Journal headlines.  Some consider it to be the Achilles heel of online ad measurement because it’s so susceptible to deletion.  The idea that an individual could be exposed to an ad,  delete the cookie associated with the ad, and subsequently be sampled for a control cell seems to be a deal breaker to some buyers of ad effectiveness…

  • Well, They Liked the Polar Bears…

    John Pemberton
    16 Dec 2011 | 7:02 am
    Coke® recently made news with their Arctic Home promotion supporting the brand’s charitable partnership with the WWF to raise money for an Arctic sanctuary for polar bears.  Just not the kind of news they were hoping for. The promotion was featured on creative package elements for all three Coke Brands: Coke, Diet Coke® and Coke Zero®.  For Diet Coke and Coke Zero, the promotion was an enhancement of basic package design, featuring oversized flakes on cans and some labeling that drew attention to the campaign. The most dramatic change came in the packaging elements that wrapped the…

  • Introducing Tablet AdInsights

    InsightExpress
    7 Dec 2011 | 1:20 pm
    You’ve read the articles and seen the data: tablets have arrived and in a big way.  To help our clients make sense of this revolutionary channel, today we introduced Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices. We see Tablet AdInsights, affectionately referred to here as TADI, as a timely response to a growing industry need.  Born out of InsightExpress’ industry leading AdInsights® offering, Tablet AdInsights allows advertisers, agencies and publishers to measure the brand impact of…

  • The Top 10 Marketing Tactics for Major Brands

    Jerome Shimizu
    17 Nov 2011 | 9:57 am
    Last week at the IIR’s The Marketing Research Event, I was asked a question about marketing effectiveness and ROI that I’ve heard many times over the years: What works best? Unfortunately the short answer is: It depends. But now for the long answer… Over the years, I’ve had the good fortune to review hundreds to thousands of marketing accountability projects (aka Marketing Mix Models, ROI analyses, ad effectiveness, price elasticity, CRM, attribution modeling, etc.) across almost every imaginable major brand and numerous marketing strategies.  Just as Einstein may have been inspired…
 
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    Market Research Bulletin

  • Cvent Enhances Web Survey Solution with Most Significant Feature Additions and Upgrades to Date

    admin
    26 Jan 2012 | 12:20 pm
    MCLEAN, VA – January 26, 2012 – Cvent, the world’s largest provider of cloud-based software for web surveys, event management and meeting site selection, today announced several considerable advancements to its web survey solution, featuring upgrades that foster increased participation across a broader audience and allow for deeper analysis—enabling organizations to better identify actionable insights to guide business decisions. The upgrade features over 20 additions and enhancements; the majority of which were developed in response to customer feedback and requests.

  • Toluna’s PanelPortal™ Has Transformative Year

    admin
    26 Jan 2012 | 8:48 am
    (Wilton, CT)  Toluna, one of the world’s leading online research respondent and technology providers announces a number of recent successful milestones for the company’s proprietary ‘branded community’ product, PanelPortal The PanelPortal suite powers 120 clients’ custom panel programs globally.  The tool enables companies to provide customers with a branded web-portal that encourages on-site interaction amongst members, in addition to quantitative research opportunities.  This powerful combination yields both qualitative and quantitative data that can lead to new insight and…

  • Affinnova Launches Concept Studio for Collaborative Innovation

    admin
    26 Jan 2012 | 8:01 am
    WALTHAM, MA, USA (January 26, 2012) – Today – at the Online Research Methods conference in London – Affinnova, Inc., the global leader in marketing innovation softwarHYPERLINK “http://www.affinnova.com/”e and services, introduced Affinnova Concept Studio, a web-based application that accelerates concept collaboration and development for new products, designs and ad campaigns. Concept Studio helps marketing teams create concepts by capturing and managing ideas in a shared visual workspace. The application allows users to easily create an “innovation space” for a…

  • Perception Research Services (PRS) Celebrates 40 Years of “Winning at Retail”

    admin
    25 Jan 2012 | 12:46 pm
    Fort Lee, NJ (January 25, 2012) — Perception Research Services International (PRS), a global leader in packaging and shopper research, will celebrate its 40th anniversary throughout 2012. PRS was founded in 1972 and soon pioneered the application of eye-tracking to advertising and packaging research.  Today, PRS is among the world’s twenty-five largest research firms, with over 200 employees around the globe – and a trusted partner to many of the world’s largest CPG companies, including Kraft Foods, HP, Target, and Johnson & Johnson among many others. “We are very proud…

  • WorldOne Hires Gerard Smith as CFO

    admin
    23 Jan 2012 | 1:00 pm
    New York, NY (January 23, 2012) - WorldOne, the global leader in online healthcare data collection, announces today that Gerard Smith has joined as the global CFO. Smith will be based in WorldOne’s London office.   Smith brings years of significant experience as an International Finance Leader delivering superior growth, liquidity and profitability within dynamic high growth companies.  Most recently Smith was EMEA CFO of Acxiom, a global Marketing Services Company with revenues exceeding $1.1 billion, and prior to that he was CFO of Easynet, a former BSkyB Company, with revenues of…
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    PeopleMetrics Industry News

  • If Insight Falls in a Forest of Data, Does Anybody Hear it?

    Janessa Lantz
    24 Jan 2012 | 7:57 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions In a report titled, “The Digital Universe Decade – Are You Ready?” EMC stated that in 2010 alone 1.2 zettabytes of digital information was created. This is equal to: The digital information created by every man, woman, and child on Earth “Tweeting” continuously for 100 years 75 billion fully-loaded 16 GB Apple iPads (which would fill the entire area of Wembley Stadium to the brim 41 times) A full-length…

  • Brand Ambassadors: How People Bring Your Brand to Life

    Janessa Lantz
    19 Jan 2012 | 7:46 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions Last year we launched our first annual Brand Ambassador Awards. We have found over the past 10 plus years of working in customer and employee engagement that every company has individuals in it who continually go above and beyond for clients. Using customer feedback we uncover their stories. These employees have an empathetic understanding of the customer experience. They find ways for clients to save money. They…

  • Understanding the Employee Experience

    Janessa Lantz
    11 Jan 2012 | 7:59 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions Engaging employees can be a daunting task, and with all of the jargon out there, it’s easy to get lost and not know what next steps to take.  In this post, we examine the eight dimensions of our Employee Engagement model, illustrated with real-life examples of companies who embody what these drivers are all about. First, Resources and Rewards are the functional aspects of Employee Engagement. They are…

  • The Patient Experience: How Customer-Centricity is Changing the Pharmaceutical Industry

    Janessa Lantz
    5 Jan 2012 | 7:00 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions If there is one master customer experience rule, I think it would be this: solve your customers’ problems. Every change, every action, every improvement should have the end goal of solving a customer problem. So how does this apply to the Pharma industry? Pharma’s Past Pharmaceutical companies served what seemed to be a fairly straightforward purpose: providing customers with information and access to newer…

  • Four Customer Experience Themes from 2011

    Janessa Lantz
    29 Dec 2011 | 10:19 am
    This blog post is provided by PeopleMetrics. To read more, please visit the PeopleMetrics Industry News blog. PeopleMetrics specializes in Employee and Customer Engagement Solutions 2011 has been a great year for all of us here at PeopleMetrics as well as the Customer Experience space at large. And so in honor of the close of this year and a start of the new one, we’d like to share four customer experience themes we uncovered this past year. Building a Customer-centric Culture A key theme throughout 2011 was the importance of engaging employees and managers in order to engage customers and…
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    QualBlog

  • Mobile Market Research Association is born

    jimb
    26 Jan 2012 | 9:02 pm
    On Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA).  It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile.  There is no doubt that “mobile” is hot in our industry and that the promise for conducting research using smart phones is immense.  Mark is a friend whom I have known for about 15 years as a researcher who is a serial entrepreneur at heart (a very rare combo). …

  • Learning from Social’s Influence on Mobile: Applications for Qualitative Research

    lanthony
    25 Jan 2012 | 8:16 am
    As we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, Social and Mobile Interplay a Major Consumer Trend, cites a Pivot Conference study that may provide a new way to approach mobile qualitative research efforts. According to the research, smartphone users are spending a large…

  • Qual360 Conference: PANDA STORE key to online success

    jimb
    22 Jan 2012 | 7:03 am
    The Merlien Institute hosted the Qual360 Conference last week in Milan, Italy.  As with all conferences, there were some great presentations and some that were less than stellar.  Since many readers of this blog are ‘in the trenches” qualitative practitioners, I wanted to share the highlights of a very practical presentation from my friend Josephine Hansom on “10 Ways to Improve Online Qualitative Engagement.” Personality — Be human.  Be yourself.  Just because its online doesn’t mean you can’t relax and have fun. Active listening — Prompt,…

  • Mobile’s Trajectory is Undeniable

    lanthony
    13 Jan 2012 | 4:30 pm
    Although traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article that transcribed a Market Research Trends 2012 webinar, panelists Leonard Murphy of the Greenbook Blog and Romi Mahajan of Metavana agreed that mobile will be a necessary market research component in the future.

  • In 2012, All Signs Point to Qualitative Research

    lanthony
    5 Jan 2012 | 9:23 am
    In a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As access to data grows, understanding the meaning behind the data becomes ever more important. Here is Lenny’s eloquent delivery: “Qualies rejoice; your time to shine is nigh! The skill sets of storytelling, connecting disparate…
 
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    SURVEY ON THE SPOT Blog

  • Help Your Best Customers Help You – Part I

    surveyonthespot
    25 Jan 2012 | 10:09 am
    Feedback from current loyal customers should be treated just as importantly as feedback from new visitors. Make it easy for customers to take your surveys and connect with you on social media, remedy problems in a timely manner, and track improvements with ongoing surveys. Make it easy Customers can share their experiences with any given [...]

  • Selecting the Right Venue for Your Event

    surveyonthespot
    18 Jan 2012 | 10:06 am
    When choosing a venue for your conference, trade show, or other event, there are several key factors that you should keep in mind to ensure that the venue meets your needs and that your event runs smoothly. Get to know your target audience and what they want from the event, then evaluate your potential locations [...]

  • Survey on the Spot Secures $750,000 in Seed Funding

    surveyonthespot
    17 Jan 2012 | 2:43 pm
    We have some very exciting news to announce! Survey on the Spot has just closed a round of seed investment funding for $750,000 shared by Kepha Partners, a Waltham venture capital firm; Angel Street Capital of Providence; and Mike Sheehan, a strategic investor. While, of course, this is very exciting for us, you probably want to [...]

  • Survey on the Spot Receiving Record-High Responses in Healthcare Sector

    surveyonthespot
    11 Jan 2012 | 5:07 pm
    Last month, we wrote a blog post about an upcoming  rule mandated by the Affordable Care Act that will result in hospitals with the highest patient satisfaction ratings receiving the largest reimbursements from Medicare. In essence, the hospitals with the happiest patients will become the most profitable hospitals. Of course, we recommended that hospitals use Survey on the Spot’s [...]

  • Benefits of Catching Restaurant Problems Early With Instant Alerts

    surveyonthespot
    4 Jan 2012 | 11:00 am
    Customers notice problems with your service or restaurant environment much more intimately than your staff, especially with problems arising from sub-par service or issues with the environment, such as bathroom cleanliness. If a customer is bothered by something which may have gone overlooked by staff and management they may log on to a review website [...]
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    AYTM

  • Brand Positioning for a Competitive Edge – Part 4: Competitive Positioning Research

    Susan Gunelius
    27 Jan 2012 | 11:43 am
    Brand positioning is critical to reaching your goals and building a successful brand. So far in the Brand Positioning for a Competitive Edge series you’ve learn what brand positioning strategy is, how to create brand differentiators, and options for competitive offense and defense. In the final part of this series, we wrap it all up with a discussion of competitive positioning research. What Is Competitive Positioning Research? How can you create brand differentiators and messages that are meaningful to consumers if you don’t know what your brand’s current and prospective…

  • Rewards Card Survey: Most Cardholders Like Loyalty Programs

    Anne Pilon
    27 Jan 2012 | 9:06 am
    Companies are always looking for ways to keep their current customers coming back, and one of the most popular ways to do so is by using loyalty programs such as rewards cards. Rewards cardholders might enjoy benefits such as cash back, airline miles, and other perks from their favorite stores or companies. But what do most customers usually look for in a good loyalty program? Types of Cards In Ask Your Target Market’s latest survey, 72% of respondents said they had some type of rewards card. 26% had a rewards card for a specific store or business, 10% had a cash back credit card, 9% had a…

  • Brand Positioning for a Competitive Edge – Part 3: Competitive Offense and Defense

    Susan Gunelius
    26 Jan 2012 | 11:43 am
    So far in the Brand Positioning for a Competitive Edge series, you’ve learned what brand positioning is and how to create brand differentiators to effectively position your brand against competitor brands. In Part 3 of the series, you learn about competitive positioning attacks — both proactive and reactive. There are many ways to attack your competitors (or for them to attack you) based on your respective brand positions in the marketplace, and this article teaches you all the basics. The four broad positions that brands typically take in the market are market leaders, market…

  • Cause Marketing Survey: Customers Value Most Charitable Sponsorships

    Anne Pilon
    26 Jan 2012 | 7:55 am
    For many years, companies have sponsored sports games, events, television shows, and much more in order to draw in customers. But more and more companies are now beginning to see the value of sponsoring charity organizations. Many customers value companies with a philanthropic side, but could this idea possibly backfire for businesses? Supporting Causes In Ask Your Target Market’s latest survey, 45% of respondents said they would be more likely to support a company that makes charitable donations. Only 7% said they would not be more likely to do so, and 48% said it would depend on the type…

  • Brand Positioning for a Competitive Edge – Part 2: Creating Differentiators

    Susan Gunelius
    25 Jan 2012 | 11:42 am
    In Part 1 of the Brand Positioning for a Competitive Edge series, you learned about brand positioning strategy and the first steps you should take to begin developing your brand position. Now, it’s time to learn about how to create the hard and soft differentiators I mentioned in Part 1, so you can make sure your brand stands out from your competitors’ brands. Hard Differentiators Your brand’s position relative to competitive brands operating in the same market can partially be defined by the hard differentiators that make it distinctive from other consumer options. These…
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    BrandSavant

  • Influence From The Bottom Up

    Tom Webster
    25 Jan 2012 | 8:39 am
    TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me provide context for my own international clients. This year’s report is chock full of insights, and some remarkable shifts. Some of the changes from 2011 can be attributed to a bit of a change in the methodology of the research, but (as a researcher myself) I appreciate the transparency in reporting those changes, which I believe make the data richer. David Armano has a nice piece here on the shift in trust from organizations to individuals which…

  • Relying on Data Produced As “Content” – A Video Interview

    Tom Webster
    17 Jan 2012 | 6:23 pm
    TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run by my friend Jason Falls. SME will be hosting a series of five events all over the country under the “Explore” moniker, and he has definitely raised the level of discourse – both by inviting top talent to speak (Aaron Strout, Tim Hayden, DJ Waldow, Zena Weist, Copyblogger’s Brian Clark and many more – all at the top of their game) and by challenging that talent to truly deliver a world-class educational experience. I will also be speaking,…

  • Don’t Like Your Klout Score? Here’s How To Do An End Run

    Tom Webster
    6 Jan 2012 | 9:33 am
    TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the topic has not been sufficient to warrant notice by Klout or any other influence service. So here I sit, bereft, betrayed, bewailing and bemoaning — in short, a beloser. So what’s a poor boy to do? Surely I don’t want to turn my tweets into a withering torrent of headphone-related detritus, in a futile effort to show on the big Klout board. No, that would decrease my influence, if anything, if my social media output turns into a one-note joke. My tweet stream is about me,…

  • What Your Brand Needs To Know About The “Social Media Caucus”

    Tom Webster
    4 Jan 2012 | 7:27 am
    TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, FOX, ABC, and the Associated Press.) The results, you may already know: Mitt Romney beat Rick Santorum by eight votes. It was clear from the data, and from the actual vote count, that we were in for a long night – it was an insanely close race. Except, of course, in social media. The “big data” being thrown off by the web told a very different story. Conventional measures of volume showed Ron Paul dominating the social web by as many as five times more…

  • My Bold Predictions For 2012

    Tom Webster
    28 Dec 2011 | 8:37 am
    TweetHere are my predictions for the coming year: I don’t do this sort of thing–never have. The rate of change over the past decade has made the “five-year plan” a punchline, and I’ve never been in the forecasting game. I’m not denigrating it – some of my friends are really pretty good at it. I rely on their judgment. My business has always been about the reliable discernment of the present. I find this to be rarer than you might think. Expect more of the same here in 2012, at least until Quetzalcoatl engulfs the world in flames, sometime in…
 
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    Floodlight

  • An Interesting Trend

    Lisa
    25 Jan 2012 | 3:58 pm
    Last year was not a great year for the media, who actually made international news themselves after they were found to be complicit in widespread phone hacking scandals.  British-based News International shuttered News of the World, one of the oldest papers in the world (it had been around since 1843) amid a widespread hacking scandal that incited public backlash and mass withdrawal of advertising. It is fair to say that this scandal has had widespread and profound effects on how the public views the media, and how the media conducts its research and reporting.  However, the Guardian has…

  • Double Check

    Lisa
    19 Jan 2012 | 2:15 pm
    It happens every four years, although it almost seems like a constant, ongoing process.  That’s right, it’s a presidential election year yet again.  While the Republican primaries only began a little over two weeks ago, the lead up to the kickoff started much earlier than that. The process of securing a presidential, senatorial, congressional, gubernatorial, or mayoral party nomination is a complex and trying process, and prospective politicians rely heavily on public polls to gauge their election potential and public perception of their party platform. There are various agencies…

  • Intangibles

    Lisa
    13 Jan 2012 | 1:14 pm
    Last week’s post explored the ongoing challenges of collecting survey data and producing statistically significant data on variables that are intangible.  How do you measure a feeling, emotion, thought, or moral or ethical inclinations? One of the most important factors in successfully producing relevant data where perceptions are concerned is surveying demographically relevant, mathematically representative survey populations.  Researchers must have a very firm idea in mind when it comes to selecting survey respondents from the overall population. So how are these large-scale ideas…

  • Measuring Perceptions: The Challenge of Surveys

    Lisa
    6 Jan 2012 | 2:38 pm
    How do you determine the statistical significance of a proposed theory?  Does a sample size of a population vary based on the variable you are attempting to study?  How do you quantify data results that study intangible variables like emotions, thoughts, political leanings, or personal ethics? For many researchers, the above questions are among the most relevant points the surveys they conduct must address.  While the above issues may not play directly in to questions and surveys that attempt to measure mathematical variables, they are nearly omnipresent in studies that attempt to quantify…

  • Unemployment About Same

    Charlie
    21 Dec 2011 | 12:26 pm
    Plum has been creating software for IVR surveys for about eight years now, so we know a thing or two about surveys. The Gallup folks, though, have been conducting surveys for over 50 years. For the end-of-the year roundup, Gallup did a couple of surveys checking in on the state of the U.S. economy and job market. While not as entertaining maybe as the other year-in-review surveys out there—I’m thinking People, TMZ, Time, et cetera—Gallup’s unemployment survey has more affecting statistics. It turns out the unemployment rate nationwide has dipped some from 9.3% a year ago to 8.7% in…
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    uSamp Blog

  • Will Social Media Kill Market Research?

    lsozio
    25 Jan 2012 | 11:24 am
    by Ben Leet, Sales Director It’s easy to sit and blame Mark Zuckerberg. After all, isn’t he the one that radically changed the way that humans interact with each other, creating this frenzy around two buzzwords: “social media”? However Facebook hasn’t changed the way human beings think, interact or communicate–it’s simply given us a tool to do this more efficiently than we could have done before. We are fundamentally sociable beings; we build friendships and relationships, we take care of our young, sick or elderly, and we place huge emphasis on our interactions with…

  • Entrepreneur Journeys: Sramana Mitra Talks Sample

    lsozio
    18 Jan 2012 | 11:20 am
    uSamp’s CEO, Matt Dusig recently shared his entrepreneurial path with  Sramana Mitra, founder of the One Million by One Million global initiative aimed at helping a million entrepreneurs to reach a million dollars each in annual revenue and beyond by 2020. The case study can be accessed in its seven-part entirety on Sramana’s blog.

  • Census Rep vs. Balanced: What type of sample best serves your MR project?

    lsozio
    11 Jan 2012 | 2:28 pm
    by Scott Worthge Senior Director of Survey Solutions; Manager of Knowledge Development As uSamp’s Senior Director of Survey Solutions, I spend a large part of my day thinking about sample. For me, sample is not just about numbers, but about real people who are representative of a population, a sentiment that Matt Dusig touched on in his post on Online Sample Quality. Over the past year, I have noticed an increasing demand for “Census representation.” It has become somewhat of an industry buzzword coming up in conferences, market research articles and postings, discussions with…

  • From The CFO’s Chair: Strategies For Coming Out Top In 2012

    lsozio
    5 Jan 2012 | 11:37 am
    by John Woolard, Chief Financial Officer What if we told you that one of our leaders was a big wave rider with a photographic memory who once was lost in the Saudi Arabian desert, and now can be found in a corner office in Encino? uSamp challenges you to find another CFO with that street-cred. John Woolard is a CPA with more than 20 years of diverse financial leadership experience in entertainment, retail, manufacturing and distribution, including positions as CFO, VP of Finance, and Controllership. Before taking this role as CFO, he led finance teams in the U.K., Netherlands and the Middle…

  • Best of Blogs: uSamp’s Farewell to 2011

    lsozio
    21 Dec 2011 | 5:45 pm
    Fall 2011 marked uSamp’s foray into the market research blogosphere. The Greenbook Blog, Next Gen Market Research, Innovation Evolved, Research Access, Love Stats, Forrester, MRGA’s Social Advisory…you’ve certainly inspired and set the industry standards high! We wanted engage in the dialogue that is central to our field of work. We wanted to join in on the debates around  DIY, gamification, privacy, sample quality, and consumer insight. It has been our objective to add value to a space already a-buzz with information. uSamp is comprised of thought-leaders both…
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    Research Access

  • Check Out the Research Access QR Code Gallery

    Dana Stanley
    27 Jan 2012 | 2:40 pm
    Research Access may be the single best resource for information about how to use QR codes in market research.  Here’s a link to all our articles on those little (not always) black and white scannable codes. Now we’ve taken it a step further.  Presenting the Research Access QR Code Gallery. Because we write about QRs so often, we get a little excited when we spot those little guys in the field.  So we’ve started snapping photos of them. We thought it would be fun to start a gallery of all the QR codes we find. But to build a truly great QR Code Gallery, we need your help.

  • Game Over. Let the Tablet Surveys Begin.

    Dana Stanley
    26 Jan 2012 | 2:28 pm
    There’s some stunning new data on tablet computer and e-reader adoption in the U.S. from our friends at the Pew Internet & American Life Project. According to the center’s director, Lee Rainie, “the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January”.  E-reader growth was similarly dramatic. Rainie pointed out that this sharp growth came after a period where there was “not much change” in the growth of tablet computer ownership.  ”As the holiday gift-giving season…

  • Was Steve Jobs a Genius about Market Research?

    Dana Stanley
    25 Jan 2012 | 4:12 pm
    When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally felt sadness at his passing, and I discussed his life and legacy with a number of friends and family members. I was interested to learn more about the man and his accomplishments, so I just read Walter Isaacson’s fascinating Jobs biography. One thing that really hit home for me when reading the…

  • Net Promoter Conference February 2-3, 2012

    Dana Stanley
    24 Jan 2012 | 11:13 am
    I’m really excited to let you know I’ll be attending the Net Promoter Conference in San Francisco on February 2-3, 2012. I’ve wanted to attend a Net Promoter event for some time now, but this is my first time doing so, and I’m really looking forward to it. You can expect continuing coverage of the conference on Research Access. Even better, join me at the conference!  Use this link to get a discount, and I’ll see you there! © Research Access, 2012. | Permalink | Add a comment | Add to del.icio.us | Share on Facebook Follow ResearchAccess on Twitter…

  • Webinar: Mobile MR Trends & SurveySwipe Demo

    Dana Stanley
    24 Jan 2012 | 10:41 am
    SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern. The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.” Part One – Mobile Market Research Trends In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the hottest trends in mobile surveys today. - Mobile ethnography - Passive data collection - Gamification - Hyperlocal surveys - Panel communities - The effect of HTML5 on mobile surveys        …
 
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    SurveyBuilder Blog

  • Childhood Obesity Ad Study: Educational or Insensitive?

    Sozio
    25 Jan 2012 | 2:09 pm
    We live in a world of numbers that tend to weigh heavily on our decisions to expand, to cutback, to reach out to new markets, to say goodbye to old, unprofitable streams. Every once in a while, though, it is the qualitative results that give us pause. And this is particularly true for a survey that we put out to over 200 people to gauge their reaction to a controversial ad campaign launched a few weeks ago by the Children’s Healthcare of Atlanta. The “Strong4Life” campaign targets childhood obesity from a unique angle–from the eyes of the children themselves. The ads…

  • Are Students Willing to Cut the Textbook Cord? 72% Say if the Digital Price is Right

    Sozio
    24 Jan 2012 | 1:18 pm
    eTextbooks may have only accounted for 2.8% of the $8 billion textbook industry in 2010, but with the rapid adoption of tablets in 2011, dozens of tech companies–both big and small–are seeking to invest in the education market, and play old-school textbook barons like McGraw Hill and Houghton Mifflin at their own game. In the past week, Apple unveiled a refurbished iTunesU, iBooks2 and a self-publishing platform — all which promise to open up a host of possibilities for students, educators and businesses looking to get into this budding space. We were interested to find out…

  • Republicans Storm Home of Sin City as Nevada Caucus Heats Up

    Sozio
    23 Jan 2012 | 3:23 pm
    Democrats Not Confident Obama Can Pull Off a Win Republicans and Independents: Democrats, Libertarians, Other:

  • 72% Unfazed by Italian Cruise Ship Disaster

    Sozio
    19 Jan 2012 | 12:51 pm
    You are a travel agent. A catastrophe — like  a sunken cruise ship off the coast of Italy — occurs. The Wall Street Journal is issuing warnings to “steer clear” of cruise ship stocks. Will your customers want to get onboard your New Year’s travel specials? What can make them change their minds? Consumer sentiment is a fickle metric to measure. You don’t have time or money to invest in research. Luckily there is a way to gain insight directly, immediately, and free-of-cost—tap into SurveyBuilder, monitor results in real-time and sync your marketing…

  • How to Maximize Your Resources in 2012

    Sozio
    17 Jan 2012 | 2:15 pm
    by Dinaz Kachhi, Panel Development Manager, uSamp Do you ever stand in the checkout line of a grocery store wondering if it would be better to zip through the self-checkout machines instead of bearing with clumsy shoppers and the checkout clerk? Do you think to yourself, “I could do this just as well, and faster, by myself, with the right tools”? The business of research is no different. Most small businesses have a basic understanding of survey research, but often lack the tools and fundamentals. uSamp realizes that 2012 is all about maximizing resources. Our self-service tool,…
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    Consumer Behavior

  • More Options at the Store Means Consumers Pay More for Quality

    chase
    6 Jan 2012 | 5:44 pm
    For decades, economists have taught that competition between product brands leads to lower prices in the marketplace because consumers generally buy the lowest-priced items. However, researchers from three business schools recently noticed this assumption fell flat when it came to luxury items, like wine and chocolate. Despite an ever-increasing array of brands consumers can choose from at stores, prices on luxury items continue to climb with each new product that comes to market. Researchers say that’s because in the presence of so many options, consumer buying habits change from…

  • Ads Targeting Groups are More Memorable, Study Shows

    chase
    5 Jan 2012 | 11:12 am
    A study published in the Journal of Consumer Research reveals that advertisements that remind consumers of the groups they belong to are remembered better than more general advertisements. Coauthors Kathryn R. Mercurio and Mark Forehand explored the way people process advertisements that evoke the groups with which they identify. “A key determinant of how much consumers remember from an ad is the connection between the ad content and the consumer’s own self-concept.” Being a member of groups is not just a matter of social status; being a part of groups is crucial a…

  • Signs are Still a Powerful Marketing Tool, Study Says

    chase
    3 Jan 2012 | 2:27 pm
    In today’s competitive market, businesses are encouraged to expand their marketing efforts to take advantage of online advertising, social networking sites and even branded apps for mobile devices. A new study from the University of Cincinnati suggests that one of the oldest marketing tools in history, the humble sign, is still one of the most powerful. Furthermore, other marketing efforts may be of limited benefit if consumers can’t find the business because of inadequate signage. Researchers analyzed a market research survey, the BrandSpark/Better Homes and Gardens American Shopper…

  • One-Upping the Joneses May Be as Crucial as Keeping Up with Them, Study Claims

    chase
    20 Dec 2011 | 12:13 pm
    You wouldn’t be surprised to see a run on the latest technological gadget after a pop star was seen using one, or a jump in sales of the purse carried by a wealthy heiress. Even before Lucky Strikes proved to the advertising world that celebrity endorsements sell products, marketers understood that stars and the wealthy influence consumers. You’d probably be a little surprised to see iPads fly off the shelves after the janitor at the mall was spotted using one, though. According to a new study published in the Journal of Consumer Research, however, that’s exactly what might…

  • Online Comments Influence Consumers’ Decision-Making Process

    chase
    15 Dec 2011 | 4:57 pm
    Recent research published in the Journal of Consumer Research indicates that online comments do impact buyers’ decisions about which products to purchase. However, the factors that have the most influence are the number of comments and the reader’s approach to reading those comments. According to Yeosun Yoon, Zeynep Gurhan-Canli and Gulen Sarial-Abi, co-authors of the study, “How individuals make decisions is influenced by their self-regulatory goals. According to regulatory focus theory, promotion-focused individuals are likely to be sensitive to gain-related information…
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