Market Research

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  • Why do people like marketing research surveys?

    Peanut Labs
    Annie Pettit
    26 Aug 2014 | 6:09 am
    With thousands of surveys, and millions of survey completes taking place every year, there's no denying that people like taking surveys. Have you ever wondered why? Let's find out!
  • Jeffrey Henning’s #MRX Top 10: Personalized Products, Yes; Personalized Ads, No

    GreenBook
    Jeffrey Henning
    1 Sep 2014 | 10:47 am
      By Jeffrey Henning Of the 2,298 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted: Getting Personal: The Ever Growing Debate around Brand and Personalization – Personalization isn’t just inserting the recipient’s name in each email of a marketing campaign. Coca-Cola “personalized” its soda cans by printing each with a random selected common name, John Lewis offered personalized shopping bags with the shopper’s name, while McDonalds is piloting sandwich personalization to keep up with Subway and Chipotle. Creating a…
  • Ice Bucket Challenge

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    16 Aug 2014 | 6:03 pm
    Gregory Shapiro, KD Nuggets, Sid Banerjee, Clarabridge, Grant Mcracken, Joe Fernandez, Klout, Lenny Murphy, Greenbook
  • Creating a Website Design Strategy and Plan

    SurveyGizmo - Online Surveys, Polls, & Landing Pages
    Sandy McKee
    6 Aug 2014 | 3:36 pm
    Last May, in conjunction with the release of our app’s new user interface, we rebranded and redesigned our marketing website. The results have been phenomenal with a 31% increase in conversion rate. Want to know how we did it? Let me share. Website Redesign Strategy We had run split tests on different web elements in the past so we had a good idea of what does and doesn’t work in driving visitors and conversions, but this effort was an ardent undertaking. We needed a clear strategy and plan before we jumped into the design process. We considered these 4 factors in establishing a strategy:…
  • Only Two Weeks Left to Nominate for 2014 NGMR Awards

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    25 Aug 2014 | 9:03 am
    History of the NGMR Awards and 2014 Nomination Reminder Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion about disruptive innovation. This year the [...]
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    Tom H. C. Anderson - Next Gen Market Research™

  • Only Two Weeks Left to Nominate for 2014 NGMR Awards

    Tom H C Anderson
    25 Aug 2014 | 9:03 am
    History of the NGMR Awards and 2014 Nomination Reminder Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion about disruptive innovation. This year the [...]
  • Text Analytics VS Other Next Gen Methods

    Tom H C Anderson
    18 Aug 2014 | 7:43 am
    The Great Methodology Debate - Text Analytics VS Other Next Gen Market Research Methods IIEX2014. Moderator: Lenny Murphy (GreenBook) Panelists: Tom H C Anderson (Anderson Analytics - OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)
  • Ice Bucket Challenge

    Tom H C Anderson
    16 Aug 2014 | 6:03 pm
    Gregory Shapiro, KD Nuggets, Sid Banerjee, Clarabridge, Grant Mcracken, Joe Fernandez, Klout, Lenny Murphy, Greenbook
  • Conference Tweets I Would Like to See

    Tom H C Anderson
    12 Aug 2014 | 4:32 pm
    Ever get a little antsy after day 1 at a market research conference? If you attend a lot of conferences chances are you do, and that you’re not alone
  • Big Data Meets Text Analytics

    Tom H C Anderson
    5 Aug 2014 | 6:20 pm
    Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data. A Text Analytics News Exclusive Interview
 
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    Pew Research Center

  • As Global Threats Loom, More Say U.S. Does Too Little

    Pew Research Center
    28 Aug 2014 | 12:01 pm
    The share of Americans saying the U.S. does too little to address global problems has nearly doubled since last November. The Islamic militants known as ISIS or ISIL tops the public’s list of security concerns.
  • More Express Sympathy for Israel than the Palestinians

    Pew Research Center
    28 Aug 2014 | 9:20 am
    Most Americans say they sympathize “a lot” (34%) or “some” (32%) with Israel, while roughly a quarter sympathize with Israel “not much” (15%) or “not at all” (12%).
  • Mood in Pakistan Less Gloomy

    Pew Research Center
    27 Aug 2014 | 6:57 am
    Most Pakistanis remain unhappy with the country’s direction, but the public mood is more positive than it has been in recent years. The share saying the economy is in good shape has doubled since last year, and nearly two-thirds view Prime Minister Nawaz Sharif favorably.
  • Republicans Open Up Wider ‘Expectations Gap’ Ahead of Midterms

    Pew Research Center
    26 Aug 2014 | 9:11 am
    With just over two months before the midterm elections, Republican voters are widening the “expectations gap” with the Democrats.
  • Mexicans Souring on President Peña Nieto

    Pew Research Center
    26 Aug 2014 | 8:08 am
    Mexican President Peña Nieto's positive image is faltering amid decidedly unpopular economic reforms. Six-in-ten Mexicans are dissatisfied with their country’s economy and most remain unhappy with the direction of their country.
 
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    Outsell Reports

  • Web-Scale Discovery Services: The Evolution Continues

    20 Aug 2014 | 5:00 pm
    THE CHALLENGE: Web-scale discovery services are evolving from search platforms for vast collections of content to dynamic systems capable of harnessing insight and intelligence from the world’s information and social networks. As information management professionals and researchers seek solutions that provide seamless access to information and that transform library systems, vendors need to optimize their products to meet new customer preferences and differentiate in a highly competitive market. OUTSELL CAN HELP: This report provides in-depth coverage of the market for web-scale discovery…
  • Content Marketing: Sizing the Market and Separating Real Potential from Hype

    29 May 2014 | 5:00 pm
    THE CHALLENGE: Content marketing is quickly becoming big business, with a growing number of publishers investing in it. Marketers are increasing spending on content marketing and hope for unprecedented access to customers. At the same time, most marketing executives don’t fully understand the types of content, platforms, and technologies that deliver measurable ROI on this emerging marketing strategy. OUTSELL CAN HELP: This report discusses the content marketing ecosystem and explains why publishers are major players in this young industry. Publishers will learn how leading-edge peers are…
  • The Copyright Pandemic Continues: What's a Content Provider to Do?

    21 May 2014 | 5:00 pm
    THE CHALLENGE: The digital age fuels incredible advances, and with it comes new ways to create, transform, and share information. Although new communication networks increase efficiency and ease of knowledge transfer, they also present opportunity for copyright infringement and challenges to protecting intellectual property. OUTSELL CAN HELP: This report discusses the ways and frequency with which knowledge workers share information and, as a result, contribute to copyright violation and revenue loss for content providers. We explain the gap between copyright education and proper execution of…
  • The State of The Knowledge Worker: End-Users Then and Now and An Executive Perspective

    22 Apr 2014 | 5:00 pm
    THE CHALLENGE: Integrated workflow solutions and mobile applications are in high demand but solutions providers are yet to meet changing end-user needs. As company executives and their teams purchase and analyze more data and content, it’s critical that information providers, aggregators and solutions providers alleviate the difficulties professionals have in finding and accessing information they need to do their job. OUTSELL CAN HELP: This report analyzes the types of information, business applications, and social media that knowledge workers use most often, the devices they use to access…
  • Leading Innovation: What’s the Big Idea?

    16 Apr 2014 | 5:00 pm
    THE CHALLENGE: Innovation has never been more in fashion or more urgent for information businesses. Although large investments in innovation labs and programs are the new norm, senior executives in major companies are adopting a variety of models and report difficulty in measuring their returns. OUTSELL CAN HELP: This report breaks down the key factors that help CEOs and senior executives plan, implement, and measure groundbreaking innovation projects. High-level executives share best practices and give insight on creating an innovation-centered culture. A set of case studies and Outsell’s…
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    Blog RSS

  • Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

    19 Aug 2014 | 11:53 am
    The 47% gain is a headline-worthy number to be sure, but let’s unpack that number a bit to understand why the quarter was so strong and what it really means for the future growth of m-commerce. One factor that significantly benefited the growth rate for the quarter was a pretty favorable comparison to the same quarter last year. You can see from the chart below that, prior to this year, m-commerce tended to see a seasonal share dip during the spring months. This actually makes sense given that m-commerce is still an emerging market, and we often see these behaviors amplified during both the…
  • Next iPhone Release Has Potential for a Huge Upgrade Cycle

    14 Aug 2014 | 7:13 am
    To gain some better context for how significant an upgrade cycle the new iPhone launch might be, we analyzed several data points from the comScore MobiLens® service, which measures a variety of device characteristics in addition to mobile phone owner attitudes and behaviors. The data revealed several insights suggesting that this could be a major upgrade cycle for many iPhone owners.The illustration below shows the existing base of U.S. iPhone owners (age 13+) by current device along with their intentions to upgrade their device in the next six months. Some of the highlights include: 35% of…
  • Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

    8 Aug 2014 | 6:34 am
    The three leading companies in the social media sector – Facebook, Linkedin and Twitter – are worth nearly $250 billion combined. What makes many social media companies so valuable is the power of the network effect to deliver highly engaged audiences at scale, which translates into the opportunity to monetize through high volumes of ads and other high-margin products. The network effect can be very powerful but is also very difficult to achieve, which is perhaps why many considered Snapchat a risky proposition a few months ago. Is it possible that the Snapchat founders already knew what…
  • The State of Social Media in Mexico

    1 Aug 2014 | 7:26 am
    1. Mexico has a 98.2% reach in social media sites, which positions Mexico above other regions.Latin America has a 95.8% reach; followed by North America with 91.1%, and the same number is shown for Europe. The worldwide average reach is 87.1%. 2. Mexico is the second leading country in Latin America in terms of unique visitors to social networking sites.Using April data, Mexico has 24.9 million unique visitors to social media sites, positioned after Brazil that has 66 million unique visitors in the same month. Mexico is followed by Argentina and Colombia with 17.8 and 12.7 million…
  • IAB Peru Interviews Jodi McDermott, comScore Group VP

    27 Jul 2014 | 9:05 pm
    Recently, comScore’s Digital Analytix® tool was named “Technology of the Year” by the prestigious Digital Analytics Association. IAB Peru reached out to Jodi McDermott, Vice President of Product Management for Digital Analytix, who spoke about the recognition, future goals, and what this achievement means to comScore customers in the Peruvian market.Congratulations on being named the "New Technology of the Year". Thank you very much. Tell me, did you prepare a presentation to tempt the nomination and the prize or did the news come as a surprise? We presented our nomination…
 
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    W5 » Blog

  • Planning-ness 2014 Tix Now on Sale!!!

    Tom Daly
    6 Aug 2014 | 7:52 am
    It’s finally time! Tickets are now on sale for the Planning-ness 2014 conference, to be held September 11-12 (Thursday- Friday) in Portland, OR at Pure Space. To buy your tickets, please go to the Planning-ness website. Note: Tickets, as always, sell out FAST. Space is limited. I recommend you buy your tix this week. Further information regarding the conference will be posted on the website as content develops, so check the site regularly. See you in Portland!   The post Planning-ness 2014 Tix Now on Sale!!! appeared first on W5.
  • Traveling Hispanics

    Julia Stanton
    5 Aug 2014 | 12:45 pm
    Summer will soon be over but many Americans are still not done traveling this year. US has been branded by the  travel industry as the ‘no-vacation nation’, with a vast majority of American traveling once a year. Although a same percentage  of Hispanics and non-Hispanics travel once a year, MediaPost urges travel marketers not to ignore the Hispanic market. Instead, MediaPost asks that marketers target the Hispanic market, explaining that Hispanics spend more money on average than non-Hispanics on domestic vacations. As they explain, there are several distinct reasons for this:…
  • Planning-ness 2014 a Go!!!

    Tom Daly
    25 Jul 2014 | 8:20 am
    Well, it’s our sixth year since being the founding sponsor of Planning-ness, so time to do it once again! After a long, warm summer it will be held Thursday and Friday, September 11 and 12 – in Portland, OR. The event space is a great spot in The Pearl District at Pure Space. Set the date on your calendar, it’s only seven weeks away. Tickets will go on sale around August 1, available on the Planning-ness website. Keep an eye out regularly, for like past conferences, it sells out quickly. They will be, as we say in my hometown of Boston, wicked cheap, at under $300 each. There will…
  • Spicy Meatball & Eggplant Salad?

    Danielle Musselwhite
    18 Jul 2014 | 7:50 am
    If you’ve ever spent much time with me, you’ve probably picked up on the fact that I love Chipotle. QSRs (Quick Service Restaurants) that are convenient and affordable but also source locally and use responsibly raised meats can be difficult to come by. When I learned the owners of Chipotle had opened a new QSR chain ShopHouse, I was ecstatic to say the least. ShopHouse serves an entirely gluten-, wheat-, and dairy-free menu, a selection of responsibly raised meats free of antibiotics and growth hormones and an array of market fresh vegetables. With the popularity of dieting…
  • Reviving the Ghost

    Julia Stanton
    16 Jul 2014 | 7:30 am
    Last week an American living in Japan stumbled upon close to 100 prime condition arcade machines from the 80’s stored away and untouched in greater Tokyo. Donkey Kong, Galaxian, Street Fighter, Puzzle Fighter, Raiden 2, and Scandal Man were a few of the machines taking up two full floors. The finder of this gold mine, dubbed “The Ghost Arcade”,  has been selling them on Reddit for the past week and found buyers in the US, Brazil, France, Italy and the UK. He explained he sold to those markets first because arcade machines are rarer and therefore more expensive. Arcades are very much…
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    Cvent Survey | Cvent Survey

  • Part 2: How to Recruit 3 Types of Survey Support

    Alli Whalen
    26 Aug 2014 | 8:53 am
      In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how you get it: Recruiting Respondents: The best way to recruit the support of respondents is by raising awareness for the survey, and making sure it’s designed in a respondent-friendly way. If you’re conducting an employee engagement survey, you can raise awareness by sending out email…
  • Testing Ads Before they Launch

    Greg Timpany
    19 Aug 2014 | 8:06 am
    One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or movie endings. This was, and still is, a costly endeavor. With the move toward online surveys and panel management, consumer and B2B market researchers can select a broader audience, for less cost, and expose these groups to multiple ads in a fully executed experimental design. This alone increases…
  • The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

    Alli Whalen
    18 Aug 2014 | 8:52 am
    Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the four walls of an office for eight hours, is enough to present any organization’s leadership with a difficult conundrum. How do you keep employees who are shaped by distinctly different generational experiences equally engaged? Sure, all employee are unique in their own way, regardless of…
  • Avoid This Type of Phone Support

    Susanne Ross
    13 Aug 2014 | 5:22 am
    Have you ever purchased a product or paid for a service and then were asked to provide your input and feedback on your experience? Most likely your answer is ‘yes.’ But, the best is when you are lead or pressured to respond a certain way. For example, when an associate or clerk tells you that you’ll be contacted for feedback to rate your satisfaction with them and they ask you if you will respond with all good remarks. Luckily when I’ve had these conversations I actually would be giving the person a good rating, but since they asked me to give them a good rating, it…
  • Emotional Drivers of Employee Engagement [[Infographic]]

    Susanne Ross
    12 Aug 2014 | 7:24 am
    How engaged are employees at your organization? The below infographic that Dale Carnegie Training and MSW ARS Research put together shows the impact that both engaged and disengaged employees can have on an organization. If employees are engaged, look out world, your company will be on top! If they aren't, rough waters may lie ahead. Check out this infographic and see what some of the emotional drivers of engagement are: Where does your company stand? Do you know what emotions are driving engagement within your building? Employee engagement is so critical to a company's success but…
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    FedPulse

  • FedConnects is now FedPulse™

    Monica Mayk
    28 Aug 2014 | 6:11 am
    The FedPulse government industry blog, formerly FedConnects™, serves as an information destination for government contractors and agencies alike looking to leverage market intelligence to maximize results and ensure program and contract success. The editorial team at Market Connections, Inc. understands the importance of keeping your finger on the pulse of an increasingly complex government market. Actionable information will help to ensure success while navigating a changing landscape. For government contractors, the right market data will help to safeguard and maximize contracts, expand…
  • Weekly News Kick Off: Sequestration Fears Return; GSA’s Unified Acquisition Strategy; and Navy Awards $2.5 Billion in Contracts for CANES

    Matt Langan
    25 Aug 2014 | 7:24 am
    Welcome to the Weekly News Kick Off from the FedPulse blog.  The topic of sequestration has been making its way though the federal news cycle.  Many government officials discussed the looming defense budget caps at the Space and Missile Defense Symposium, and the CBO said that sequestration cuts are unlikely this year. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. After Months On Back Burner, Sequester Fears Return At the recent Space and Missile Defense Symposium, numerous officials warned of the looming defense budget caps. CBO: Sequestration…
  • PODCAST: Benefit and Value of Managed Services for Government Agencies

    Matt Langan
    21 Aug 2014 | 6:45 am
    More and more government agencies are implementing managed services IT models to reduce costs and enhance overall effectiveness. In addition, agencies can get out of the business of IT and focus on their core missions through managed services. From a budgeting perspective, managed services also take agencies out of the CapEX investment model, allowing a more cost-effective approach for procuring and implementing technologies. Cloud First and FedRAMP policies and mandates are also driving more agencies to adopt managed services, which will also supports more scalability in procuring and using…
  • Busting Marketing Myths

    Monica Mayk
    20 Aug 2014 | 6:56 am
    With limited resources and increased pressure to deliver ROI, marketers are continually challenged to implement the right strategies that show deliver results beyond brand recognition. The rapidly changing marketing landscape can be hard to keep up with, as marketers face a dizzying number of new technologies and techniques to try. A recent Market Connections study, commissioned by Vocus, a leading provider of online PR and marketing software, shows how marketers are grappling with digital marketing and where they are finding success.  Equally important, the study busts big myths when it…
  • Weekly News Kick Off: OMB Digital Services Team Launches; DoD to Release Cloud Pilots; and International Contract Wins

    MarketConnections
    18 Aug 2014 | 7:00 am
    Welcome to the Weekly News Kick Off from the FedPulse blog.  The OMB is launching its Digital Services team to improve the IT procurement process, while the Department of Interior has appointed its new CIO.  In addition, there were multiple international contract award announcements. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. New Study on Convergence of Technologies and Services in Federal Market Market Connections, Inc., in partnership with the Professional Services Council (PSC), is conducting a study on the ongoing convergence of…
 
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Lead Generation: Simple text change leads to 104% lead capture increase

    Jon Powell
    28 Aug 2014 | 12:01 am
    Tweet About a year ago, I remember a conversation I had with Arkadi, a fellow reader of the MarketingExperiments Journal. We were talking about the potential of doing some research together on one of his websites, Ecolinewindows.ca. As part of that conversation, we were working on an ROI scenario, and we came to a point where it was necessary to figure out just how much opportunity there was to make improvements (while simultaneously understanding the customer ontology). We started with his homepage:   Now typically in a process like this, one would look at a page in the live…
  • Subscription Checkouts Optimized: How experimentation led to compounding gains at the revenue level

    Paul Cheney
    25 Aug 2014 | 12:01 am
    Tweet Subscriptions have been the lifeblood of almost every media publication since the conception of the industry. But imagine for a moment that you were trying to subscribe to your favorite newspaper and you were presented with something that looked like the page below.   Experiment #1. Reworking disconnected, confusing pages   This was the first step in the checkout process for  subscribing to a large media publication.  Editor’s Note: To protect their competitive advantage, we have blurred their identity. Once a customer entered their ZIP code to determine whether…
  • Lead Generation: How one company increased leads 96% by changing the presentation of incentive content

    Selena Blue
    20 Aug 2014 | 11:01 pm
    Tweet A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, but rather, in how you’re presenting it. Last week, I had the pleasure of joining Jon Powell, Senior Manager, Research and Strategy, MECLABS, on the MarketingExperiments monthly Web clinic, “Leveraging Content to Generate Leads: 3 simple tactics one company used to generate a 96% increase in…
  • Landing Page Optimization: 5 factors that lead to (and prevent) conversion

    Daniel Burstein
    18 Aug 2014 | 12:01 am
    Tweet Anytime we share research about overall conversion rate benchmarks, I give the same caveat – while it’s helpful to understand conversion rates for your peers, the bigger question you must ask yourself is how to improve conversion rates on your own landing pages and in your own funnels.   Is there a methodical way to increase conversion? While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, other disciplines in the enterprise – from manufacturing to IT – have developed methodological processes to improve…
  • Marketing Analytics: Show your work

    David Kirkpatrick
    14 Aug 2014 | 12:01 am
    Tweet Data handling and analytics can sometimes offer shocking results, as global B2B company National Instruments discovered after a surprising decrease in an email campaign’s conversion rate.   Key Obstacle: Concern about the new numbers “When I first saw the number change, I was a bit freaked out,” said Stephanie Logerot, Database Marketing Specialist, National Instruments. Stephanie, as a strategist, felt her greatest challenge was communicating the new way of looking at the data to National Instruments’ stakeholders outside of the database marketing team. This meant…
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    eMarketer Articles and Newsroom Posts

  • Article: Programmatic Video Buying Means Linking All Video Buying (Hopefully)

    1 Sep 2014 | 9:01 pm
    Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms tended to parallel similar efforts for display, but TV buyers will have an important voice in the development of next-level platforms.
  • Article: UK Content Marketing: Give Social Users a Good Laugh

    1 Sep 2014 | 9:01 pm
    In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a new eMarketer report, while quality matters, content shared on social also needs to appeal to UK consumers.
  • Article: Do Consumers Have Their Content in the Cloud?

    1 Sep 2014 | 9:01 pm
    Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-based service users worldwide will rise from 2.4 billion to 3.6 billion between 2013 and 2018.
  • Article: When Do You Check Your Smartphone?

    28 Aug 2014 | 9:01 pm
    US smartphone users are just as likely to check their phones when they wake up in the morning as they are to take a look when they head to bed—but they trail several other developed internet markets in both measures. However, they're more likely than most others to pick up their phones when waking up at night.
  • Article: Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online

    28 Aug 2014 | 9:01 pm
    Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.
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    Curiously Persistent

  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
  • We Love the Internet 2014/33: The Facial fitness edition

    Simon Kendrick
    15 Aug 2014 | 1:49 am
    Part 1: For the day job Things to think about: How HBO is moulding its little sister channel into a top competitor That Time I Tried to Figure Out How Teenagers Use Twitter Netflix – friend or foe? – a perspective from BARB Distribution matters more than content In defence of passwords “Men in Blazers” football analysts move from a website to NBC Is Buzzfeed a tech company? Reference points: Ofcom’s tech savviness test Control a robot in the Tate after dark Designers graphically represent awful client feedback Stock photos that don’t suck How One Company Figured Out How Many…
  • We Love the Internet 2014/32: The Beyoncelogues edition

    Simon Kendrick
    8 Aug 2014 | 1:48 am
    Part 1: For the day job Things to think about: Everyone on the Internet does Venn diagrams wrong – though I do like this one Bob Lefsetz on music “facts” Facebook and OKCupid are the latest iterations in the architecture of psychological manipulation The growing redundancy of sports commentary Reference points: Marketing that marketers love Official case studies from Facebook, Twitter, Instagram and more Meet Fortune’s 2014 Big Data All-Stars Ten trend truths – scroll to the bottom for them 12 things I learnt from our developer’s blog about building Ampp3d Take selfies. Get…
  • We Love the Internet 2014/31: The Whoa, if true edition

    Simon Kendrick
    1 Aug 2014 | 4:36 am
    Part 1: For the day job   Things to think about: The quiet BI revolution BCG have revisited several of their classic theories, such as the Boston Box Can Reddit grow up? The Generation Raised on Touchscreens Will Forever Alter Tech Design The secret of Minecraft People, not data – designing experiences with audience empathy We experiment on human beings – OK Cupid responds to the Facebook experiment   Reference points: A brief history of “Whoa, if true” Reddit 101 –What is Reddit, really? Innovation celebration – the trends of 2014 to date 50 examples of awesome UX (link…
 
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    SurveyGizmo - Online Surveys, Polls, & Landing Pages

  • Creating a Website Design Strategy and Plan

    Sandy McKee
    6 Aug 2014 | 3:36 pm
    Last May, in conjunction with the release of our app’s new user interface, we rebranded and redesigned our marketing website. The results have been phenomenal with a 31% increase in conversion rate. Want to know how we did it? Let me share. Website Redesign Strategy We had run split tests on different web elements in the past so we had a good idea of what does and doesn’t work in driving visitors and conversions, but this effort was an ardent undertaking. We needed a clear strategy and plan before we jumped into the design process. We considered these 4 factors in establishing a strategy:…
  • Contact Forms with SurveyGizmo

    Christian Vanek
    20 Jul 2014 | 4:54 am
    Most of the features you’d use to build a great survey can also be used to build highly interactive contact forms. We use the term “survey” frequently around here (duh!) but some of the best uses for SurveyGizmo are not surveys at all.  They’re web forms! This is the first of two how-to articles on using SurveyGizmo to create Contact Forms, Lead Gen Forms, Support Request Forms, Newsletter Signups, or any kind of custom form with SurveyGizmo. Why use SurveyGizmo to create a contact form? It’s cheap and easy We have 28 core question types You can embed the form…
  • A Guide to Feasibility Studies and How Surveys Can Help

    Benjamin Apel
    27 Jun 2014 | 10:50 am
    This article will help to define a feasibility study, what a feasibility study entails, when to create one (and when not to). It will outline how marketers and market researchers can provide value to a business proposal or new initiative by collecting market data through online surveys. What is a Feasibility Study? Put simply, it is an inquiry into the possibility of success for an idea or venture. Feasibility studies are done in every industry, where the intended goal is to drill into the question of “is this initiative viable?” More often than not, the venture in question is an…
  • How to Use Cross-Sectional Studies in Your Marketing

    Benjamin Apel
    27 Jun 2014 | 6:20 am
    This article will help to define a cross-sectional study, outlining the ways in which cross-sectional studies can be used and what makes them valuable to marketers and researchers. It will also help you identify opportunities for a cross-sectional study in order to better understand an existing assumption regarding a specific demographic, hopefully before you undergo an extensive survey or research effort based on that assumption. In short, think of it as a test to confirm or deny a theory so you can avoid further wasted efforts and expenses on a study that may lack correlation. What are…
  • Customer Spotlight – Bank of the West

    Benjamin Apel
    11 Jun 2014 | 8:32 am
    Earlier this week, Vice President Justin Knepper at Bank of the West was gracious enough to share some of his experiences using SurveyGizmo as well as some of the challenges, including how he was able to convince management a survey tool would be well-worth the cost. [Founded in 1874, Bank of the West is now a subsidiary of BNP Paribas with over 600 retail branches in the Midwest and Western U.S. and more than 66 billion dollars in assets (as of Dec. 31st, 2013).] SG: Thanks for taking the time. So what have you guys been up to as far as surveys and market research are concerned? JK: The…
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    The LoveStats Blog

  • Sorry, I have Tourette’s

    LoveStats
    24 Aug 2014 | 10:35 am
    Imagine leaning towards the person beside you at the theatre and saying any of these: – I’m sorry, I have red hair – I’m sorry, I only speak English – I’m sorry, I’m wearing a mismatched outfit today And of course, imagine that every time you go to a public function you have to apologize to the people around you for having Tourette’s. As if it was any of their business. As if a piece of you needed to be pointed out. As if it was something to apologize for. Sadly, many people don’t understand and have little sympathy. So, to the young men…
  • Doughnut Review: The Maple Bacon Doughnut at The Rolling Pin

    LoveStats
    22 Aug 2014 | 1:20 pm
    I never go into bakeries near my work office. It’s dangerous. It can set a disastrous routine into place. But since we’re moving offices, anything is fair game right now. So hello, The Rolling Pin at Yonge and Lawrence! First the good this doughnut had real visible pieces of bacon on top. Not crumble. Not Baco bits. Real bacon. You can never beat real bacon. the doughnut came with a syrup injector. YEAH. You read that correctly. That was fun and awesome. Now the bad  it was just a doughnut. Nothing flavoured, no bits inside. A regular glazed doughnut. And since the bulk of what…
  • It’s never the tools #MRX

    LoveStats
    14 Aug 2014 | 10:00 am
    How many times have you seen comments like: – social media research isn’t valid – mobile surveys don’t do a good job – neuroscience doesn’t predict anything Well, I’ve heard all of them many times. Many times each and many times every year. And I completely disagree. The problem is never the tool. The problem is always the person. No, social media research doesn’t give valid results if you don’t collect it properly, clean it properly, score it properly, and analyze it properly. And neither does any other research method. Bad research…
  • Why won’t I Link In with you?

    LoveStats
    13 Aug 2014 | 6:15 am
    I’m pretty open to new connections. First of all, I’m the Editor In Chief of a marketing research magazine called Vue so I am always in search of new connections who could be potential authors (could you?). Second, I know that the future isn’t written in stone and I could be unexpectedly job hunting tomorrow. In both cases, the more connections the better. At the same time however, I do not Link with every Tom, Chris, and Susan who asks. I am not a LION. My criteria may be broad but they are simple. Are you a person? There is a new trend of creating LinkedIn profiles for…
  • Four Simple Rules for Using a Cell Phone

    LoveStats
    12 Aug 2014 | 5:20 am
    I’m not a big cell phone user in the traditional sense. I rarely use it to make calls. But I’m an over-sharer on Twitter and Facebook, I use LinkedIn ad nauseum, and I love to blog on the go. What that means is I could have my face to the phone for approximately 6.7 hours every single day if I wasn’t careful. But I am careful. I do have some rules and I’d love to share them with you. For Love: When a loved one (ok, ok, or a liked one) is in visual sight, whether at home watching TV, on a hike through the wilderness, or anywhere else, the phone is not permitted out of…
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    Data Insights

  • The Data Digest: Knowledge Is In The Eye Of The Beholder

    Anjali Lai
    29 Aug 2014 | 6:50 am
    Language is evolving; the written word is giving way to visual vocabulary. Interpersonal communications are shifting from being text-based to image-based, and you don't have to look far for the evidence: We spell using the Emoji alphabet; we comment with photographs; we engage through pictures. Therefore, it's no surprise that consumer adoption of visual social networks is growing and that social chatter is becoming increasingly pictorial. Forrester's Consumer Technographics® data shows that US online consumers across generations are interacting with content on Instagram and…
  • Game Time — What Can We Learn From Gaming Apps?

    Nicole Dvorak
    19 Aug 2014 | 11:11 am
    Want to track how many calories you burned on your lunch run? There's an app for that. Want to turn your face into an Emoji? There's an app for that. Want to kill time by making patterns out of different colors of candy? There's an app for that, and it's quite popular, in fact. Candy Crush Saga, the most popular gaming app in the United States, according to Forrester's Consumer Technographics® Behavioral Study, attracts close to 14% (about 1 out of every 7) of US online smartphone owners. On average, users access the app almost every other day, and when they do, they spend more than a…
  • The Data Digest: The Future Of Mobile Digital Wallet Technology In The UK

    Anjali Lai
    15 Aug 2014 | 8:09 am
    By Kristopher Arcand It's no secret that mobile digital wallet technology is faring better in the US than in the UK; here in Boston, I use my LevelUp app at more than half of the retailers I visit (the app tells me I've visited one vendor 122 times!). However, only a few providers -- including PayPal InStore, V.me by Visa, and Paydiant -- are serving UK consumers. (Will Amazon be next?) To understand the popularity gap for mobile digital wallet technology between the US and the UK, Forrester leveraged its Technographics® 360 research approach to get a holistic view of consumers. By…
  • Online Display Ads Will Account For More Than 12% Of Advertising Spend In Western Europe By 2019

    Michael O'Grady
    13 Aug 2014 | 1:43 am
    With 44% of all retail sales in Europe set to be offline sales that are influenced by the Web in 2018, it's not surprising that online display advertising spend in Europe will grow more than three times faster than total advertising spend over the next five years. Forrester's Online Display Advertising Forecast shows that online display advertising will continue to cannibalize advertising spend via other channels. Firms are increasingly using video and rich media to engage, entertain, and attract the attention of online users and to enrich their brand storytelling. The growth of…
  • Amazon India And Flipkart Are Betting Big On India eCommerce Growth

    Jitender Miglani
    6 Aug 2014 | 9:00 pm
    Last week, two news items captured the front-page headlines of the Indian financial newspapers. The first was an announcement by Flipkart on July 29 that it has raised fresh capital of $1 billion in one of the largest funding rounds. The second was an announcement by Amazon on July 30 that it will invest another $2 billion in India. These numbers appeared large to us when seen in the context of overall online retail sales in India. As per the Forrester Asia Pacific online retail forecast published in early October 2013, India's online retail spending was expected to reach $2 billion by the…
 
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    BrandSavant

  • Ten Books That Have Stayed With Me

    Tom Webster
    1 Sep 2014 | 3:43 pm
    I don't do a ton of these, but Douglas Karr tagged me on Facebook to name 10 books that have stayed with me. I swore off physical books several years ago (with very few exceptions) so there are some books that I have had physical copies of, have no longer, and bought again on Kindle. So, those probably qualify.  Also, my undergrad and graduate work prior to my MBA were in English Lit, so I read craptons of fiction, much of which I will spare you from. Anyway, here are 10, in no particular order:Thinking Fast and Slow, Daniel Kahneman. Think of an interesting behavioral…
  • Chasing Organic Reach on Facebook: An Investor's Dilemma

    Tom Webster
    25 Aug 2014 | 9:01 am
    By AdrianaGórak (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Mark Schaefer and I recently had the unique opportunity to analyze a significant dataset from AgoraPulse on the organic reach of around 8,000 Facebook pages.  Mark has done a far more exhaustive look at this dataset on his blog today (see "Coming Clean on Facebook Reach"), but the bottom line of our analysis is simple: yes, there has been a decline in the organic reach of brand pages on Facebook, and yes--that decline has been precipitous in many cases.Some categories of…
  • Why Twitter Is Not Television's Second Screen

    Tom Webster
    12 Aug 2014 | 7:03 am
    I've always hated the term "second screen." Certainly, as Time's Harry McCracken pointed out, Twitter has won the battle for "the place where people talk about TV." Twitter's dominance during the World Cup and other live sporting events pretty much put that one to bed. But Twitter is not television's second screen, because there is no such thing as a second screen. As my very smart friend Mitch Joel often says, there is only the screen in front of you.Practically, what that means in terms of Twitter is that when you are watching the big game, or The Walking Dead, or American Idol, the TV…
  • How Buyer Personas Could Ruin Your Content Marketing

    Tom Webster
    29 Jul 2014 | 9:52 am
    A Paper Girl with Six Changes, by Sue Clark - Flickr: Paper Girl with Six Changes. Licensed under Public domain via Wikimedia Commons On this week's Marketing Companion, my co-host Mark Schaefer and I tackle a grab-bag of topics with our usual verve and panache, including one of my not-so-private pet peeves, the current thinking on "buyer personas" in content marketing. Anyone who has seen me speak over the past year or so has probably figured out that I take a dim view towards much of the received wisdom about personas currently in favor with content marketers, and…
  • Was Facebook's Experiment Merely A/B Testing?

    Tom Webster
    2 Jul 2014 | 9:56 am
    I've had a lively and intelligent debate with my friend Shel Holtz via email about Facebook's recent feed experiments, as published in the most recent PNAS. To recap what Facebook did, they experimented on the feeds of approximately 700,00 users to adjust the emotional content of their news feeds. With one group, negative emotions were largely removed from their stream, and with another, positive emotions were removed. The net effect was that for users who largely saw only negative content, their own updates became more negative (and vice-versa). In other words, in the language of the study,…
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    Nielsen Newswire - 2014

  • Uncommon Sense: Let Your Customers Tell You What They Want to Talk About

    quinwi02
    29 Aug 2014 | 11:10 am
    Marketing works best when it’s not trying to sell. But if you can’t talk about what you have to sell, but a sale is what you want, what exactly do you talk about with clients and potential clients?
  • Nielsen Estimates More than 116 Million TV Homes in the U.S.

    quinwi02
    29 Aug 2014 | 10:40 am
    According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of homes represents an 0.5% increase from Nielsen’s 2013-14 TV Household Universe Estimate.
  • Grocery’s Protein Problem: Coping with Rising Prices Across the Store

    olseka01
    28 Aug 2014 | 6:48 am
    Meat sales are a weighty matter. Largely priced by the pound, changes in the meat aisle can have a ripple effect on sales and consumer behaviors across the store. With potential protein supply limitations and corresponding shelf-price increases, now more than ever, it’s critical to understand how the meat department drives sales for shoppers' entire baskets.
  • Nielsen TV: Overcoming the Top Challenges Facing Financial Services Firms

    quinwi02
    27 Aug 2014 | 12:13 pm
    Challenge is everywhere, and for many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, however, pressures and hurdles aren’t abating for many banks and finance companies. So how can banks beat the odds and regain their footing?
  • Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

    quinwi02
    26 Aug 2014 | 10:25 am
    Technology has created an instant gratification society. If we want it, we can have it faster than it takes to type a sentence. And as a result, global online purchase intention rates are growing faster every day.
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    30 Aug 2014 | 7:00 am
    Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time when not winterizing splashing around in your pool, check out a few of our favorite digital marketing articles from our feeds this week. Millward Brown Acquires InsightExpress To Bolster Digital Measurement It’s been an exciting week in our office with announcement that we will be growing the Millward Brown Digital family! Our acquisition of InsightExpress takes our capabilities to the next level, allowing us to provide the ultimate behavioral and…
  • Conversion Optimization: Which Metrics Matter?

    Jared DeLuca
    29 Aug 2014 | 6:53 am
    Image from: Measure Success / Shutterstock I’ve written a lot about conversion optimization before because I firmly believe it’s one of the most important things any business can do to increase success, but conversion rate doesn’t have to mean online purchases. Even if you don’t have an ecommerce offering for your business, you can still focus on optimizing your conversion rates. Yes, I said plural “rates.” What do I mean? Obviously at the end of the day you care about your business making more money while providing value to your customers. How you define…
  • Are You Getting Mobile Right? (Part II)

    Katie Hrdy
    27 Aug 2014 | 9:22 am
    As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? We explored the first question in last week’s post, so this week we’ll review the second: How can marketers engage…
  • Recipe for Success

    Mark Rogol
    25 Aug 2014 | 12:16 pm
    Image from: Recipe / Shutterstock Since first launching in 2010, JustAPinch.com, “an old-fashioned-looking recipe swap website,” but truly a vertical social network around recipes has grown to stand among the largest recipe websites on the internet. At its core, Just a Pinch strives to bring together hometown cooks and family recipes. What may seem like an old-fashioned idea has successfully transcended into the digital age in recent years. With traffic up 66% this year alone, Just a Pinch can attribute its noteworthy success to its engaged users and effective social media marketing…
  • The Compete Weekly Pulse

    Laura Cantwell
    23 Aug 2014 | 7:22 am
    It’s Saturday. Congratulations, you survived the work week! This edition of the Compete Weekly Pulse has a strong focus on one of our favorite topics—blogging! Take a look at some of our favorite articles from the past week to learn all about how your can optimize the results of your blogging endeavors. How To Create A First-Rate Content Marketing Strategy If you want your brand to be successful, utilizing content marketing is no longer optional. The reality of today’s digital marketing is that your potential customers are likely forming their opinion of your brand long before actually…
 
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    Market Research Training from Research Rockstar

  • 5 Ways You Know You Are an Awesome Market Researcher

    Kathryn Korostoff
    22 Aug 2014 | 1:10 pm
    Are there other attributes of an awesome researcher? Of course. But these five are the core. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

    Kathryn Korostoff
    8 Aug 2014 | 11:49 am
    The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: The High Price of Customer Satisfaction

    Kathryn Korostoff
    24 Jul 2014 | 12:18 pm
    Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. 1 In this... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Still Full of Beanz (Effective Data Management)

    Kathryn Korostoff
    18 Jul 2014 | 2:19 pm
    Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Seasonal marketing in a social age.

    Kathryn Korostoff
    17 Jul 2014 | 11:36 am
    Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • Jeffrey Henning’s #MRX Top 10: Personalized Products, Yes; Personalized Ads, No

    Jeffrey Henning
    1 Sep 2014 | 10:47 am
      By Jeffrey Henning Of the 2,298 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted: Getting Personal: The Ever Growing Debate around Brand and Personalization – Personalization isn’t just inserting the recipient’s name in each email of a marketing campaign. Coca-Cola “personalized” its soda cans by printing each with a random selected common name, John Lewis offered personalized shopping bags with the shopper’s name, while McDonalds is piloting sandwich personalization to keep up with Subway and Chipotle. Creating a…
  • Using Crowd-funding to Pay for a Mayoralty Poll in Winnipeg — Does this Represent a One-time Occurrence or the Future of Polling?

    Paul Long
    27 Aug 2014 | 5:58 am
      By Paul Long For several years now in Canada there has been a debate about whether market research companies should conduct political polls for the public if they are not being compensated by a media organization. A recent blog post by Peanut Labs’ Annie Pettit appeared recently on the Huffington Post website and summarized her belief of whether pollsters should receive payment for political polls as follows: “If their work is being used by political parties or media outlets, absolutely yes. If their work is being used by anyone other than themselves, absolutely yes.”…
  • Creating A Research Transformation Agenda For 2015

    Joel Rubinson
    26 Aug 2014 | 6:02 am
    By Joel Rubinson The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. We know purchase intent sucks as a primary measure (in my experience, as many as 70% who say they “definitely will buy”, don’t) but because we have norms, we refuse to give it up.  We know trackers have to evolve but we don’t want to disrupt trends. The result?  Our research programs are falling more and more out of sync with marketing in a digital, social, mobile world. So, here is how to get out of the rut we are in. When I was Chief Research…
  • Purist, Meet Real World

    Ron Sellers
    25 Aug 2014 | 6:31 am
      By Ron Sellers When it comes to developing a purely representative sample, telephone research is still far better than online research. Numerous studies have shown this from a variety of different perspectives, leaving no real question about the comparative representativeness of the two methods. Yes, telephone response rates are horrendous. Pew Research Center recently published a study that showed phone response rates are about 9% today, down from 36% in 1997. The Centers for Disease Control now estimates that 41% of Americans don’t have a landline (which is far higher than the…
  • 500+ Presentations On Insight Innovation: IIeX On Demand

    Dana Stanley
    22 Aug 2014 | 7:36 am
    Here at GreenBook we believe that video is an increasingly important means of sharing information and collaborating. Accordingly, this year in Atlanta at our flagship conference, IIeX North America, we decided to take our investment in video to the next level by partnering with Corporate Cloud. Thanks to our media sponsor, BrandTrust, we were able to create high-quality videos of every session in the conference. In addition, with the tireless help of the inimitable Ben Smithee, with an assist from Ray Poynter, we created a compelling series of in-studio interviews on-site at the conference.
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    Nearshore Americas | The New Axis of Outsourcing

  • Economic Commission Lowers Forecast for Growth in LAC to 2.2%

    Narayan Ammachchi
    1 Sep 2014 | 9:31 am
    By Narayan Ammachchi The Economic Commission for Latin America and the Caribbean (ECLAC) has cut the region’s growth forecast for 2014 from 2.7 to 2.2%, citing lack of foreign investment and limited room for implementing policies to spur an upturn. Decreased domestic spending and weak external demand have been the main problems across the region, though some countries are likely to see significant growth in their GDPs this year, ECLAC noted. According to the report, 2014 growth will be led by Panama, whose GDP is set to rise by 6.7%. Panama will be followed by Bolivia (5.5%) and Colombia,…
  • Equifax Acquires India’s Data Analytics Firm NettPositive

    Narayan Ammachchi
    1 Sep 2014 | 9:31 am
    By Narayan Ammachchi Information management services firm Equifax has acquired the remaining 49% stake in NettPositive, further bolstering its expertise in data analytics. Financial details of the deal have not been disclosed, but analysts say the acquisition gives Equifax full access to NettPositive’s wide range of data analytic applications. Founded in 2007, NettPositive provides analytics and business intelligence solutions to the financial services, insurance, retail and telecommunications industries in India, the Middle East and Africa. Equifax had acquired a 51% stake in NettPositive…
  • Mexico City to Build a New Airport to Cope With Increased Traffic

    Narayan Ammachchi
    29 Aug 2014 | 10:06 am
    By Narayan Ammachchi The Mexican government is reportedly planning to build a new airport in Mexico City to help the city handle ever-increasing levels of air traffic. According to Bloomberg, President Enrique Pena Nieto is likely to unveil the plan next week. A larger international airport has long been overdue in Mexico City as the existing airport has been stretched to the limit due to a surge in passenger numbers in recent years.  The existing hub handled a record 31.5 million passengers in 2013, according to Airports Council International. If everything goes as planned, the new…
  • Reforms May See Mexico Overtake Brazil as LatAm’s No.1 Recipient of FDI

    Narayan Ammachchi
    29 Aug 2014 | 9:17 am
    By Narayan Ammachchi Mexico may soon overtake Brazil to become Latin America’s largest recipient of FDI, according to a study published by Bank of America Merrill Lynch.The investment bank appears to be bullish on Mexican growth after the North American country announced a slew of reform programs in the past one year. The bank also noted in a press release that foreign direct investment in Latin America and the Caribbean hit a historic high of US$184 billion in 2013, 5% more than in 2012. Given its assessment, the future appears bright even for other emerging market economies such as…
  • Jamaica Provides Computer Coding Training for Female Students

    Narayan Ammachchi
    28 Aug 2014 | 10:14 am
    By Narayan Ammachchi Twenty teenage girls were trained in computing technology in Jamaica last week, as the Caribbean country intensified its efforts to narrow the gender gap in its booming ICT sector. In the month-long camp, the girls were taught various techniques including how to build their own websites using the programming language html, animation methods and the creation of software applications. The Jamaica Coalition of Services Industries (JCSI) organized the event, which was funded by the UK Department for International Development (DFID). At the event, instructors from GSW…
 
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    Peanut Labs

  • 22 things we care about more than privacy

    Annie Pettit
    28 Aug 2014 | 7:24 am
    When asked to choose the one single issue that is most important to them, people rank privacy as the 23rd topic in a list of 29 options. And, privacy takes just 1% of the vote. However, when the focus is simply on privacy, 42% of people say that they are very worried.
  • Why do people like marketing research surveys?

    Annie Pettit
    26 Aug 2014 | 6:09 am
    With thousands of surveys, and millions of survey completes taking place every year, there's no denying that people like taking surveys. Have you ever wondered why? Let's find out!
  • Using Social Media Data for New Product Development

    Annie Pettit
    19 Aug 2014 | 10:37 am
    One of the main goals of market research is new product development and social listening is the perfect opportunity to do so. In this webinar, learn how to find relevant data, who is talking about new product developments, and what kinds of new products people are talking about.
  • If survey responders could talk, what would they say?

    Annie Pettit
    19 Aug 2014 | 6:05 am
    Well, you're in luck! People who answer surveys absolutely can talk and they absolutely can tell you what they like and dislike about surveys. The question is whether we will listen and respond.
  • Your survey questions are all wrong

    Annie Pettit
    12 Aug 2014 | 7:03 am
    Marketing researchers have a few decades of good solid research on research behind them. We've examined which kinds of questions work well and not so well. We've considered what types of wording are better, what lengths of surveys are better, what question styles are better. We've researched it all.
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    PeopleMetrics » Customer Experience Strategy Blog

  • Learn from the Best: Tips on Being Customer Centric

    Sara Gates
    25 Aug 2014 | 9:09 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. The Magic is in the Client Facing Employee Team…
  • The Simple Secret to the Ultimate Customer Experiences

    Sara Gates
    18 Aug 2014 | 8:20 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. Be Nice to Your Customers When asked what keeps…
  • Unbelievable Comcast Customer Call and What You Can Do About It

    Xand Griffin
    14 Aug 2014 | 8:42 am
    Social media. Like most people in business, you probably fall in one of these camps: absolute adoration or total apathy. But, one day, a customer service disaster could explode and go viral. Why me? Why my company? This one customer service call is going to ruin my brand! I’ve worked so hard to build it the right way, and why, oh, why did this one employee do that one thing?! One thing you can soothe yourself with when the inevitable happens: social media has a short shelf life. Yes, it may seem like the world is ending right now. But, I promise you a bigger and badder fail is going to come…
  • 5 Tips to Being a Customer Experience Rock Star

    Sara Gates
    11 Aug 2014 | 8:33 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. Like-Minded Teams Create Better Customer…
  • TD Bank Made Me Cry and Reached Millions of Customers

    Xand Griffin
    6 Aug 2014 | 10:18 am
    TD Bank made me cry today. Picture this: I’m at my desk in an open-office workspace, when a co-worker IMs me a video about TD Bank. I had previously written on switching from TD Bank to an online bank named Simple, so I’m interested, and I click the link. About halfway through, my eyes well up with tears. In addition to handing twenty dollars to everyone who came to specific Canadian locations and depositing the same amount to online banking customers, last week TD transformed their normal ATMs into Automated Thanking Machines for 12 very lucky customers. Emotional and striking, this…
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    QualBlog

  • The Research Hype Cycle

    jimb
    21 Aug 2014 | 9:05 am
    Gartner recently released its Emerging Technology Hype Cycle for 2014.  The cycle phases themselves are as interesting as the technologies depicted. Gartner’s research shows that there is an “Innovation Trigger” followed by the following four stages Peaks of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity These stages were interesting because they [...]
  • New Technology brings Emotion Research Online

    jimb
    16 Jul 2014 | 8:04 am
    Emotional understanding has always been the “holy grail” for qualitative research.  Focus groups, IDIs, ethnography and other methods have long been favored techniques to understand the emotional underpinnings of consumer decision-making.  Qualitative experts consider body language as a significant, and often more reliable, indicator of true feelings than the words people use.  Just how significant [...]
  • Facebook, Inc. Ethical Dilemma

    jimb
    1 Jul 2014 | 5:52 am
    What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media.  They conducted typical A/B testing with one control group and another group where the news feeds were altered and to see how positive and negative emotions were altered based on Facebook’s [...]
  • ESOMAR Global Pricing Study Out

    jimb
    25 Jun 2014 | 12:21 pm
    ESOMAR recently released its Global Pricing Study.  Its mostly remarkable for the pricing stability that the global industry has seen over the past few years.  Even so, there were some nuggets to highlight. The US remains the most expensive market overall by a significant margin.  On the overall quant/qual mix the US is 20-30% more [...]
  • Qualitative Facial Expression Recognition Technology: How to use it

    jimb
    21 May 2014 | 5:16 am
    20|20 is very proud to be selected as the preferred partner for Affectiva’s new technology for qualitative research, Affdex Discovery.  Why is this important to qualitative researchers?  Put simply, it provides the first vivid, easy to use behavioral analysis tool that can be used in qualitative research in real time.  The technology actually informs the [...]
 
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    AYTM

  • Direct Mail Survey: Consumers Still Recieving Plenty of Promotions

    Anne Pilon
    29 Aug 2014 | 6:05 am
    Businesses have so many different ways to communicate with consumers, thanks in part to new technology. But that means that some of the more traditional methods of promotion, such as direct mail, may not be quite as widely used. So just how much has the direct mail industry changed over the last couple of years? And how do consumers feel about direct mail compared do other forms of promotion? Direct Mail In Ask Your Target Market’s latest survey, 16% of respondents said that they receive advertisements or special offers from businesses via traditional mail daily. 36% said they receive…
  • Kids’ Meals Survey: Consumers Split Over Proposed Legislation

    Anne Pilon
    28 Aug 2014 | 6:42 am
    The New York City Council recently introduced legislation that would ban fast food restaurants from offering toys in kids’ meals if the food includes more than 500 calories and more than 600 milligrams of sodium. Kids’ meals at fast food restaurants have included toys for years, and it’s provided an incentive for kids to buy these meals. So what do consumers think about the proposed legislation? Kids’ Meals In Ask Your Target Market’s latest survey, 49% of respondents said that they have bought kids’ meals that came with toys many times, be it for them or their children. 21% said…
  • Recycling Survey: More Than Half Recycle Often

    Anne Pilon
    27 Aug 2014 | 6:47 am
    The environment continues to be a huge concern for many Americans. Recycling has been one easy way that anyone can people can help reduce their carbon footprints. But not everyone takes advantage of that opportunity. So just how prevalent is recycling in America today? And is there anything that can be done to increase those numbers? Recycling In Ask Your Target Market’s latest survey, 53% of respondents said they recycle often. 32% said they sometimes recycle. 10% said they rarely recycle. And just 6% of respondents said they never recycle. Those numbers have changed just a bit over the…
  • Menu Variety Survey: Diners More Concerned With Food Quality

    Anne Pilon
    26 Aug 2014 | 6:01 am
    Some restaurants are rethinking their menu strategies. For years, restaurants aimed to have as many options as possible for diners. But now that thought process is changing, as restaurants are aiming to cut down a bit on the variety of options in favor of focusing on fewer items of higher quality. So what do diners think about each of these two philosophies? Restaurant Diners In Ask Your Target Market’s latest survey, just 3% of respondents said they go out to eat at restaurants daily. 18% said they go to restaurants a few times per week. 20% said they go out to eat about once per week. 19%…
  • App Downloads Survey: People Download More Apps Than They Use

    Anne Pilon
    25 Aug 2014 | 7:02 am
    Recent studies have shown that while app usage is still holding strong, app downloads aren’t thriving like some would think. More people are spending most of their time using just one or two apps, instead of continually downloading new ones. So just how many apps do people have on their phones? And how does that number compare with how many they actually use regularly. App Downloads In Ask Your Target Market’s latest survey, 62% of respondents said that they currently own a smartphone or similar mobile device with the ability to download apps. Of those respondents, just 8% said they have…
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    Plum Voice

  • Respond to Customer Complaints in Real Time

    Charlie Smith
    28 Aug 2014 | 11:17 am
    Share This: It’s about time. Customers, like everyone else, have a different notion of time than they used to. The internet and mobile devices have […] …read more The post Respond to Customer Complaints in Real Time appeared first on Plum Voice.
  • Fast AND Accurate Customer Service

    Charlie Smith
    28 Aug 2014 | 10:42 am
    Share This: When we think of customer service, it’s important that we think about results first. Sure, it’s great to wow a customer, delight them. […] …read more The post Fast AND Accurate Customer Service appeared first on Plum Voice.
  • Give Customers a Voice, Heed Their Criticism

    Charlie Smith
    21 Aug 2014 | 2:52 pm
    Share This: In an apparent attempt to reduce the number of negative reviews it receives online, a hotel in Hudson, New York, decided to start […] …read more The post Give Customers a Voice, Heed Their Criticism appeared first on Plum Voice.
  • Do Post-Call Surveys for Real-Time Customer Service Recovery

    Charlie Smith
    14 Aug 2014 | 9:51 am
    Share This: Most customers use self-service to get in and out quickly, so it’s no surprise when they don’t want to do a post-call survey. […] …read more The post Do Post-Call Surveys for Real-Time Customer Service Recovery appeared first on Plum Voice.
  • Anatomy of a Well-Written Survey

    Charlie Smith
    4 Aug 2014 | 8:19 am
    Share This: A well-written survey is a more accurate one. However, writing good surveys isn’t necessarily intuitive. Here’s an infograph with the key elements of […] …read more The post Anatomy of a Well-Written Survey appeared first on Plum Voice.
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    Research Access

  • Surveys a Century From Now

    Jeffrey Henning
    29 Aug 2014 | 3:22 pm
    In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more nuanced description of my prediction on my blog… The first thing I did was clarify what I meant by market research surveys: I was talking about questionnaires that lasted ten minutes or more. I excluded large parts of social research; some parts of which I think will continue to use…
  • The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad

    Michalis Michael
    28 Aug 2014 | 1:00 am
    One could argue that any PR is good PR, however we don’t think we were the only ones thinking that Coca-Cola did NOT see it coming on February 3rd – the day after the Super Bowl. We kept thinking that the brand is damaged, that sales would be affected negatively, and that some heads would probably roll within The Coca-Cola Company in Atlanta.  A simple piece of pre-advertising research could have told Coke that some people in the USA are so patriotic, to the point where it can turn into jingoism or even racism, and that they would feel offended by the ad Coke was preparing to air.
  • To Increase Leads, See Your Offer Through Your Customers’ Eyes

    Greg Timpany
    27 Aug 2014 | 1:00 am
    In a recent webinar, Marketing Experiments once again opened their vault of test-and-learn scenarios and brought out an excellent example of how content can be structured to increase lead conversion. The test case in this presentation was a B2B company selling thermal image cameras. The goal was simple…increase the number of leads. The test design was an A/B split with the treatment receiving a significant re-design. The control page featured a side-angle view of a technician and his thermal image camera. It had an extensive contact form (eight line items) and five bullets of text. The test…
  • The Advantages of Cell vs. Column Comparisons in Crosstabs

    Tim Bock
    26 Aug 2014 | 1:00 am
    Consider the following table, which shows the relationship between preference for different brands of cola and age: Which cells on this table are worth examining more closely? The first answer to this question is that we should look at any cells that relate to existing hypotheses. However, more often than not, we have no hypotheses. This is where statistical testing can help. It can identify tables that may contain interesting results. There are two different approaches to performing significance testing on tables with the goal of helping data exploration: column comparisons and cell…
  • The Fourth V of Big Data

    Troy Powell
    25 Aug 2014 | 1:00 am
    As many of you may know, to the 3 V’s of Big Data (Volume, Velocity, Variety) has been added a 4th ‘V’- the concept of Veracity. Oh wait, apparently a 5th and 6th ‘V’ have been added – Value and Viability. A 7th? Not yet? It’s only a matter of time. I nominate vaticination. Since Veracity was suggested by IBM, I’ll focus on this one for now. Veracity is meant to represent the fact that Big Data contains a lot of noise and error that can easily obscure the ‘truth’ that exists within the data. The data tend to be so big and move so…
 
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    Edelman Berland

  • A Day in the Life: Thibault, Vice President, Paris

    Allison Quigley
    28 Aug 2014 | 5:43 am
    Our ‘Day in the Life’ series continues this week with Thibault Moreau, a Vice President in our Paris office. Name: Thibault Moreau What is your title? Vice President What office are you located in? Paris How many people are on your team? It varies between 5 and 7 Tell us about your job. I would summarize my job in a single word “anticipation”. It is at the root of our business in every dimension: anticipating issues within a project, anticipating client needs, employees’ expectations, competitors’ innovations etc. It constantly pushes us to rethink the way we work and the quality…
  • Getting In-Feed Sponsored Content Right

    Allison Quigley
    22 Jul 2014 | 9:55 am
    The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial. The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format. Learn more in the presentation and infographic below. Some key findings: 60% of US news audiences more open to…
  • Survey Shows ‘Reusable’ Shopping Bags are Minimally Reused

    Jason McGrath
    13 May 2014 | 12:47 pm
    Paper, plastic, or neither? This ubiquitous question posed at the checkout aisle was recently examined in a comprehensive consumer study by Edelman Berland. Amidst a trend of grocery bag regulations in some cities and states, ‘reusable’ shopping bags which include non-woven polypropylene and low density polyethylene bags, are often emphasized in legislation as an environmentally friendly alternative to paper and plastic bags. The team conducted this consumer survey to determine how often consumers reuse their ‘reusable’ bags and also find out which bag consumers ultimately pick for…
  • The “Borderline Insane” Plan to Sell UK Taxpayers’ Data

    Tom Hashemi
    25 Apr 2014 | 6:00 am
    A few days ago, we heard that Her Majesty’s Revenue & Customs (HMRC) is looking at ways it can sell the personal data of UK taxpayers to private firms. The announcement has been derided by civil liberties campaigners including David Davis MP, a senior Conservative, who called the decision “borderline insane.” Davis told The Guardian: “It defies logic that we would remove [existing laws on data sharing] at a time when data can be collected by the gigabyte, processed in milliseconds and transported around the world almost instantaneously.” The MP, who famously resigned his…
  • A Day in the Life: John, Research Executive, London

    Allison Quigley
    18 Apr 2014 | 8:40 am
    Our ‘Day in the Life’ series continues this week with John Morris, a Research Executive in our London office. Name: John Morris What is your title/position? Research Executive What office are you located in? London How many people are on your team? 3 on my team and 26 in the London office. I’m on ‘Team Unilever’ with Tracy Hubbard and Jacqueline Wallace. Tell us about your job.  I generally work on multi-market, quantitative research projects, most recently uncovering how women really feel about their hair. I am involved in all stages of the research process, including scripting…
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    Gleanster Insights Blog

  • Nuances of the WCM Competitive Landscape

    Ian Michiels
    28 Aug 2014 | 10:13 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. The Web Content Management landscape has changed significantly over the last five years, as large vendors have acquired smaller vendors and incorporated point functionality into broader WCM suites. Despite this, the Content Management space continues to be confusing, as hundreds of vendors compete, complement, and overlap each other with functionality suited to Digital Asset Management (DAM), Enterprise Content Management (ECM), Marketing Asset Management (MAM), Marketing Automation, Email Marketing, Media Asset…
  • FLASH Vendor Rankings for Web Content Management (WCM)

    Ian Michiels
    27 Aug 2014 | 11:57 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. How does your marketing organization determine which content and format to serve mobile customers in Western Europe? Should it be the same as the content you serve to customers and prospects in Asia? The answer most likely exists in the data from your tools that perform A/B testing and analytics. If your marketing team had that information, your organization could readily launch your new marketing campaign. But does your marketing team have the technical knowledge to access A/B testing and analytics tools, crunch the…
  • Top Challenges with DAM in 2014

    Ian Michiels
    26 Aug 2014 | 11:46 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. There is no doubt that DAM has become a “must have” system for the enterprise today. Nevertheless, how far you can take DAM and the value you can squeeze out of it depend on your ability to overcome significant challenges. According to our survey data, the majority of organizations view system usability and adoption as their main DAM challenges. In fact, these challenges showed up in the top 3 spots for both Top Performers and Everyone Else. Usability speaks to how easy, intuitive and valuable users see the system…
  • 8 Compelling Business Intelligence Trends in 2014

    Ian Michiels
    26 Aug 2014 | 7:16 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Business Intelligence  implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often motivated to promote data-driven decision making. Just as often, the move to establish or enhance the BI platform is driven by a recognition of gaps in current analytic capabilities, where information that should be readily available is too hard to obtain. Today, Top Performers are turning to BI as a source of competitive advantage.
  • Before You Invest in Marketing Automation Software, Consider This

    Ian Michiels
    26 Aug 2014 | 3:10 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. The last few years marked some very critical milestones for the marketing automation industry. Industry leaders Eloqua and Marketo both filed for initial public offerings, which ultimately helped validate the technology and proved that marketing automation was more than a passing fad. Then much-anticipated consolidation by the big suite players started to take shape. Oracle acquired Eloqua for a whopping $871 million, or 9 times revenue. Salesforce.com acquired Exact Target (which brought with it the former acquisition…
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    Under30CEO

  • 6 Unconventional Tips to Help You Stay Productive While Traveling

    Under30CEO
    1 Sep 2014 | 6:00 am
    It was only day four that the feelings of responsibility and guilt began setting in. I was halfway around the world, settling into life in Southeast Asia. It was a completely new reality. The culture was intoxicating and ready to learn more about this exotic world. The purpose of the trip was simply: to travel, work, and live the Freedom Lifestyle to the fullest. As you might guess, this isn’t an easy task, but it’s doable. You’ve been there, we all have. You finally break away from the day-to-day routine and get an opportunity to travel, work remotely, or just work from…
  • There’s No Time Better Than Now to Become Your Own Boss

    Under30CEO
    29 Aug 2014 | 6:00 am
    It’s no surprise to me that everyone and their friend is interested in learning more about what it takes to ditch the corporate drone power suit and become their own bosses. It took three months out of college at a consulting gig to know that corporate life was not for me: too much red tape, not enough professional autonomy, and moronically slow growth, all to be labeled an impersonal number in a sea of thousands. Halfway into my time at the consulting firm, I remember looking up at a clock one day and being reminded of two things that would prove to be life changing: first, that at 4:27 in…
  • Pursuing Passion: 4 Things I’ve Learned From Passionate People

    Under30CEO
    28 Aug 2014 | 6:00 am
    “…the saddest people I’ve ever met in life are the ones who don’t care deeply about anything at all….” – Nicholas Sparks, Author of The Notebook These days, you’re urged to “follow your passions” – “follow your heart” – and “lean in”–but what if you’re not sure where your particular passion lies? What if you don’t know which way to lean? The modern definition of the term passion or passionate means to have strong feelings or a strong belief towards something, however, the root word of passion expresses the idea of being moved to action…
  • How To Start A Profitable Freelance Business In 24 Hours Or Less

    danieldipiazza
    27 Aug 2014 | 10:00 am
    Note: Today’s post is about a powerful method for finding freelance clients quickly, and it’s part of a FREE advanced class I’m teaching on 8/28 called “How To Make Your First $1,000 Freelancing Online.” It doesn’t cost anything to register, but you have to grab your spot. Click here to reserve your seat now. When I first started brainstorming different ways to make money, or possible businesses to start, I felt like taking a can of bright red spray paint, drawing an X on a concrete wall and smashing my head straight through it. Hopefully I would just hit a…
  • 3 Things Every Entrepreneur Should Know About Robin Williams, Depression, & DNA That No Else Is Talking About

    Under30CEO
    27 Aug 2014 | 6:00 am
    As entrepreneurs, we know there are going to be ups and downs.  Lots of them. It’s an inevitable result of our responsibilities and occupation.  Sometimes though it feels like there’s a lot more downs than there are ups.  In a community that made it “pick yourself up by your bootstraps” cool (and then turned it into a popular verb for growing our businesses without outside funding with “bootstrapping”), there’s not a lot of room for complaining. Even when those downs make us feel really down.  What do we do in those times of downs?  I know one thing we don’t do much of……
 
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    Joel Rubinson on Marketing Research

  • Creating a research transformation agenda for 2015

    Joel Rubinson
    18 Aug 2014 | 6:47 am
    The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. We know purchase intent sucks as a primary measure (in my experience, as many as 70% who say they “definitely will buy”, don’t) but because we have norms, we refuse to give it up.  We know trackers have to evolve but we don’t want to disrupt trends. The result?  Our research programs are falling more and more out of sync with marketing in a digital, social, mobile world. So, here is how to get out of the rut we are in. When I was Chief Research Officer at the ARF, I…
  • Data driven marketing…knowing the consumer and then doing something with it

    Joel Rubinson
    10 Jul 2014 | 4:49 am
    The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, “Get to know the consumer and then do something with it.”  Marketing research has always had more success with the first part of this statement than the “doing something with it” part. When marketing research conducts a survey among 1,000 people, you get to know 1,000 people. Important insights but limited to what you can ask in a survey, and then of limited use for media targeting purposes where media placement strategy always seems to…
  • Live from the ARF…The ABCs of Programmatic Ad buying…why MARKETERS should care

    Joel Rubinson
    9 Jun 2014 | 10:24 am
    This is the first of a two part blog series…the next blog will be…why RESEARCHERS should care. Ted McConnell is an amazing agent of change, having led digital advertising innovation for Procter and Gamble before becoming a consultant and the lead subject matter expert on digital for the ARF. He recently authored the book “The Programmatic Primer” for WARC, the Worldwide Advertising Research Council. The ARF has rightfully placed emphasis on programmatic buying this year at their Audience Measurement conference. Ted’s ideas on programmatic buying are exciting to me as they are the…
  • The biggest problem with the marketing funnel is that it leads to the media funnel

    Joel Rubinson
    27 May 2014 | 4:20 am
    Yes, the purchase funnel as a linear model in a non-linear world, is a big problem. My own shopper research done in partnership with InsightsNow on behalf of AOL proves that a high percent of brand consideration now forms as people are doing their pre-shopping research or right at the point of purchase. McKinsey found the same thing. However, the BIGGEST problem with the marketing funnel is that it leads to the media funnel.  Because we think awareness comes first, then consideration then finally purchase, we move from big to small, from reach to targeted advertising, from attitudes to…
  • If we can Moneyball baseball, why not marketing and marketing research?

    Joel Rubinson
    30 Apr 2014 | 8:34 am
    Moneyball is the story of how the Oakland A’s competed effectively with large market baseball teams despite having less than half of the budget for player salaries. That is just the plot.The moral of the story has to do with organizational blindspots that come about from the way things are always done and how evidence based on objective statistical analysis can create a whole new picture of how to achieve success. The branch of applied statistics in baseball analysis is called Sabermetrics. I want to pay this off to changes that are needed in marketing and marketing research, but first a…
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    Abacus Insider

  • Federal Liberals lead by 27 in Newfoundland and Labrador

    David Coletto
    11 Aug 2014 | 4:00 am
    Download the full report According to a new VOCM-Abacus Data random telephone survey of 600 eligible voters in Newfoundland and Labrador conducted from July 28 to August 1, the federal Liberal Party holds a large, 27-point lead over the federal Conservative Party. The federal Liberals have 54% support among committed voters compared with 27% for the Tories and 15% for the NDP.   The Green Party has 1% support while 4% said they would vote for another party. Among all respondents, 14% said they were undecided. Compared to the 2011 Federal Election results, the Liberals are up 16-points while…
  • Will Scotland leave the United Kingdom?

    David Coletto
    8 Aug 2014 | 8:09 am
    On September 18, Scots head to the polls to decide whether they want Scotland to become an independent country.  Polling suggests that the NO side is leading, but there are enough undecided voters that the outcome is still too close to call at this point. On Tuesday, the leaders of the two campaigns, Alex Salmond (the First Minister of Scotland and leading independence supporter) and Alistair Darling (Labour MP and former Chancellor of the Exchequer to Gordon Brown) squared off.  It was a lively debate from the start with both politicians going after the weaknesses in the other side’s…
  • Paul Davis favourite for PC Leadership; 53% of NL has positive impression of NL Leader Dwight Ball

    David Coletto
    8 Aug 2014 | 3:55 am
    According to a new VOCM-Abacus Data random telephone survey of 600 eligible voters in Newfoundland and Labrador conducted from July 28 to August 1, PC leadership candidate former Health Minister Paul Davis has the most positive personal rating of the three candidates running to become the next leader of the Progressive Conservative Party of Newfoundland and Labrador. Davis also leads in a three-way hypothetical match-up among all respondents and among those who voted PC in the 2011 provincial election.  Davis leads former Municipal Affairs Minister Steve Kent by seven-points among all…
  • NL Liberals lead PCs by 14

    David Coletto
    7 Aug 2014 | 3:30 am
    According to a new VOCM-Abacus Data random telephone survey of 600 eligible voters in Newfoundland and Labrador conducted from July 28 to August 1, the NL Liberals continue to hold a large lead over the PC Party. The Liberals lead the Tories by 14-points with support for the Liberals at 48% among committed voters compared with 34% for the Tories and 16% for the NDP.  Support is the same as the previous VOCM-Abacus poll back in January 2014 following the resignation of Premier Kathy Dunderdale. Among all respondents, 14% said they were undecided while 1% said they would not vote. If a…
  • Research Note: Did Undecided Voters Give the Liberals Their Majority?

    David Coletto
    21 Jul 2014 | 5:51 am
    For many, the Ontario majority Liberal win on June 12 was a surprise.  Our own polling showed the Liberals ahead among eligible voters for most of the campaign, but tied with the PCs among likely voters in our final release.  As Eric Grenier at threehundredeight.com has shown, the eligible voter estimates from polls were better at forecasting the result than any of the pollsters’ attempts to identify who was most likely to vote. However, except for the automated telephone or IVR polls conducted during the election(although these polls underestimated the NDP’s vote), no other…
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    MarketsandMarkets Blog » Telecom & IT

  • Web Analytics Market – 3 Vital Drivers

    MarketsandMarkets
    1 Sep 2014 | 6:15 am
    Web analytics is the collection and measurement of web data in order to understand the facts about web usage. Along with providing information about the traffic on a website, this analysis provides vital guidance for the market research and business growth. It increases accuracy of analytical applications and also assists is assessing the results of the traditional marketing strategies applied by the enterprises. IT revolution and growing use of digital data are driving the global web analytics market to grow at an impressive rate. The advantages web analytics provide over reforming the…
  • Computer Graphics Market – Overview of 4 Industry Drivers

    MarketsandMarkets
    28 Aug 2014 | 11:02 pm
    Computer graphics are nothing but the representation of the data made using specialized hardware and software programs. Any object that can be introduced in the form of visuals or images is known as graphic. When these graphics are manipulated with help of technologies like computer programs and software, the results are precise and advanced. This is the reason why the global industries are adoption the trends of computerized graphics. The global computer graphics market is growing with the rapid technological advancements and rate of adoption of their unique applications. As a result,…
  • Risk Analytics Market – Overview of 3 Industry Drivers

    MarketsandMarkets
    28 Aug 2014 | 2:42 am
    The issue of risk is hard to pin down, for many organizations and large scale business enterprises. As a result, anticipating and managing them becomes a huge task in itself. Risk analytics comes across as an effective tool in such situations that provides clear guidelines and helps you understand the risk profile and ways to manage them effectively. Business leaders can easily deploy adequate capital for avoidance of the risk factors and manage the damage to the supply chains and improvise on the risk tolerance. The global risk analytics market is witnessing strong growth across different…
  • Micro Data Centers Market Rapidly Growing Energy Efficient Systems

    MarketsandMarkets
    26 Aug 2014 | 3:56 am
    Datacenters serve as networking hubs that comprise sets of cabling, hardware and software programs. The growing complexity of business operations are creating demand for advanced devices capable of handling the ever-increasing data. Growing use of micro and modular data centers explains the demand to resolve the complexity attached with growing data. Rapidly changing face of information technology is expected to create changes in the way the data centers worked traditionally. Advanced information warehouses like micro data centers are making waves across the industrial verticals. Growing…
  • Middle East Cyber Security Market Driven by Vulnerability and Security Compliances

    MarketsandMarkets
    25 Aug 2014 | 4:00 am
    Cyber security is predominantly applied to computer networks, smartphones and computers. It is a very vast field analyzing computer-based equipment services and data. This analysis is done in order to avoid the inadvertent and unauthorized access to these components, which may put their security in danger. Various authorities have different cyber security standards that provide advantageous for the enterprises. Growth in information technology application in the Middle Eastern region has triggered the growth in the Middle East cyber security market. The industry is showing strong growth…
 
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    Market Research Report

  • Polypropylene Foams Market Dominated by Demand from Automotive Industry

    MarketsandMarkets
    28 Aug 2014 | 5:58 am
    Polypropylene is a common type of thermoplastic polymer. It has numerous applications across different industries including textile, stationary and packaging. Polypropylene foam is popular due to its lightweight, high quality and durable nature. Growing applications of this foam is contributing to the enormous growth in the global polypropylene foams market since the past few years. […]
  • Diagnostics ECG Market Growth – 4 Drivers to Remember

    admin
    28 Aug 2014 | 2:03 am
    Diagnostic electrocardiography (ECG) records electric activity of the heart for the diagnostic purposes. They record electrical conduction system of the heart to diagnose abnormalities and health issues of the heart. It is the reason why this is one of the most essential and primary techniques used for the diagnosis and monitoring of various cardiovascular diseases. […]
  • Newborn Screening Market Driven by Rising Implementation of Government Mandates

    admin
    27 Aug 2014 | 5:06 am
    Newborn screening is quickly gaining popularity as an effective public health program. This program is designed to screen newly born babies for a panel of diseases that could lead to disabilities and deaths of the infants. The number of diseases screened during this test is a matter of jurisdiction of different parts of the world. […]
  • UV Curable Resins Market Driven by Stringent Emission Laws

    MarketsandMarkets
    26 Aug 2014 | 3:27 am
    Ultraviolet curing is a way of radiation/energy curing for the formulation of various products like coatings, adhesives and inks. Ultraviolet and electron beam curing provides strength, durability, lower VOC emission, and excellent appearance to these products. As a result, these methods are popularly replacing the traditional ones. Different types of monomers are used in these […]
  • Flow Chemistry Market Growing with 4 Vital Forces – A Review

    MarketsandMarkets
    26 Aug 2014 | 3:15 am
    Flow chemistry is a chemical process that is known by various other names like plug flow and microchemistry. This process is a chemical reaction performed in a tube or pipe. Various components are pumped together in a tube at controlled temperature. Various advantages of this method like fast reaction time, easy scale up and clean […]
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    Market Oasis

  • Does it suck?

    kevinanchi
    1 Sep 2014 | 6:48 am
    By Claire Martin From 1st September 2014, companies in the EU are banned from making or importing vacuum cleaners above 1600 watts. The ban is part of the European Commission’s plans to meet targets on energy efficiency. In June 2014, Kantar’s TNS opinion published a Europanel survey looking at attitudes towards waste management … …read more Read more here: Does it suck?      The post Does it suck? appeared first on Market Oasis.
  • Earthquakes on Two Coasts

    kevinanchi
    28 Aug 2014 | 5:00 pm
    Businesses in Napa are assessing the damage caused by the August 24, 2014 earthquake. The South Napa Earthquake shook the Northern California wine country at 3:20 a.m., causing damages to homes,… …read more Read more here: Earthquakes on Two Coasts      The post Earthquakes on Two Coasts appeared first on Market Oasis.
  • Strong Samsung performance

    kevinanchi
    28 Aug 2014 | 2:00 am
    By Dominic Sunnebo Smartphone sales data from Kantar Worldpanel ComTech, for the three months to July 2014, shows Samsung’s share of the market in Great Britain has been boosted from 32% to 36% compared with the same time last year. Samsung’s success is mainly thanks to its new flagship handset – the Samsung … …read more Read more here: Strong Samsung performance      The post Strong Samsung performance appeared first on Market Oasis.
  • USDA to Invest $45 Million to Improve Water Quality in Lake Champlain

    kevinanchi
    27 Aug 2014 | 10:00 pm
    BURLINGTON, VERMONT, Aug. 28, 2014-– Agriculture Secretary Tom Vilsack announced today that up to $45 million will be provided to protect and improve soil and water quality in the Lake Champlain Basin in Vermont over the next five years. …read more Read more here: USDA to Invest $45 Million to Improve Water Quality in Lake Champlain      The post USDA to Invest $45 Million to Improve Water Quality in Lake Champlain appeared first on Market Oasis.
  • Enrollment for New Dairy Farm Risk Management Program to Begin Sept. 2

    kevinanchi
    27 Aug 2014 | 10:00 pm
    WASHINGTON, Aug. 28, 2014 — Agriculture Secretary Tom Vilsack today announced that starting Sept. 2, 2014, farmers can enroll in the new dairy Margin Protection Program. The voluntary program, established by the 2014 Farm Bill, provides financial assistance to participating farmers when the margin – the difference between the price of milk and feed costs – falls below the coverage level selected by the farmer. …read more Read more here: Enrollment for New Dairy Farm Risk Management Program to Begin Sept. 2      The post Enrollment for New Dairy Farm…
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    Market Intelligence Reports

  • Agricultural Equipment Industry Reports on India, China, Japan and Australia

    kenresearchnews
    30 Aug 2014 | 4:19 am
    Agricultural Equipment Industry Reports provides comprehensive analysis of market size of agricultural equipments such as tractors (small and medium-large tractors), combine harvesters, rice transplanters, threshers, tillers, balers, rotavators and cotton processing machinery in Asia Pacific, India, China, Japan, Australia and other emerging countries such as South Korea, Thailand and Vietnam. The report provides market share analysis of major players in agricultural equipment industry in Japan, China, Australia and India along with the company profiles. The publication provides trends and…
  • Ceramics Market Report by Geography, Production and Sales

    kenresearchnews
    30 Aug 2014 | 2:42 am
    Europe Ceramic Industry Outlook to 2018 – Rising Consolidation and Favorable Government Regulations to Lead Towards Industry Transformation presents a comprehensive analysis of the ceramic products aspects including market size of ceramic industry in Europe by sales and production value along with the market segmentation by different types of products such as ceramic tiles, bricks and roof tiles, tableware, sanitaryware, refractories and technical ceramics and by geography (Italy, Germany, UK, Spain, France). The report also entails a detailed description on the recent trends and…
  • Future Growth of Europe Fuel Cell Market is expected to be led by the UK and Germany

    kenresearchnews
    28 Aug 2014 | 2:08 am
    Europe Fuel Cell Market is expected to reach 64.6 MW of shipments by 2018 The market leader, SFC Energy is expected to focus on establishing new markets and implementation of cost reduction program through technological innovations in DMFC to compete with other players in the industry Ken Research announced its latest publication on “Europe Fuel Cell Market Outlook to 2018” which provides a comprehensive analysis of fuel cell market by shipments in Europe. The report covers various aspects such market size by volume and capacity shipments and market segmentation by applications…
  • Global Food and Beverages Consumer Packaging Market Outlook to 2018 - Players Shifting Focus towards Emerging Markets

    kenresearchnews
    24 Aug 2014 | 11:32 pm
    Global Food and Beverages Consumer Packaging Market Outlook to 2018 – Players Shifting Focus towards Emerging MarketsGlobal Food and Beverages Consumer Packaging Market provides detailed overview of the packaging market for food and beverage in the world. The report covers various aspects such as market size of global packaging industry, global consumer packaging market, global food consumer packaging market and global beverage consumer packaging market. Additionally the report includes segmentation on the…View On WordPress
  • India Plastic Pipes, PVC Pipes Fitting and CPVC Pipes Market Production and Growth Drivers - Research News

    kenresearchnews
    22 Aug 2014 | 4:50 am
    India PVC pipes and fittings Market is expected to reach INR 391 billion by FY’2019 Future growth of India PVC pipes and fittings Market is expected to be led by rapidly increasing population leading to increased demand for agricultural production, expanding housing sector and significant role played by the government in the development of irrigation infrastructure and real estate sector in the country. The market leader, Finolex Industries Limited is expected to maintain focus on research and development in its manufacturing plants to develop new products and widen its distribution reach,…
 
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    Business Industry Research

  • Polyvinyl Alcohols (PVA) Market 2020: New Industry Research Report is Now Available for Pre-Order at Transparency Market Research

    businessresearch
    26 Aug 2014 | 12:33 am
    Polyvinyl alcohols are colorless, synthetically manufactured resins or polymers. It is synthesized by dissolving polyvinyl acetate polymer in an alcohol to replace acetate group by hydroxyl group. Properties and applications of polyvinyl alcohols depend upon molecular weight and degree of hydrolysis present in the resulting polymer. Depending on degree of hydrolysis; polyvinyl alcohols are classified as fully hydrolyzed grade having 98-99% hydrolysis, intermediate grade have 97% hydrolysis and partially hydrolyzed grade have about 88% of hydrolysis. Properties of polyvinyl alcohols include…
  • Epinephrine Market: New Industry Research Report is Now Available for Pre-Order at Transparency Market Research

    businessresearch
    5 Aug 2014 | 4:18 am
    Epinephrine or adrenaline is a hormone secreted by adrenal glands in the blood stream. It is one of the two common hormones (the other being glucagon) that is responsible for glycogen breakdown. Secretion of epinephrine is characterized by the presence of extreme emotions such as anxiety or anger thereby resulting in elevated levels of blood pressure along with increased muscle strength and high sugar metabolism. Under strenuous conditions signals are transmitted to brain and brain in turn sends nerve impulses to the adrenal glands in the kidneys and result in the release or secretion of…
  • Protein Drugs Market: Pharmaceutical Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

    businessresearch
    28 Jul 2014 | 4:02 am
    The pharmaceutical industry is witnessing a shift in focus from molecular drugs to protein based drugs due to its high specificity, enhanced efficacy, affinity, solubility, and low incidences of toxicity. The market for protein drugs is segmented into antibody drugs, peptide hormones, blood products and enzymes market. The antibody segment is one of the fastest growing areas in this market. Some of the commercially available antibody drugs are Adcetris (brentuximab vedotin) marketed by Seattle Genetics and Millennium/Takeda and Kadcyla (trastuzumab emtansine) marketed by Genentech and Roche.
  • Inflammatory Bowel Disease Market: Industry Size and Analysis 2019

    businessresearch
    22 Jul 2014 | 5:39 am
    Inflammatory bowel disease (IBD) is an immune-mediated disease in which the body’s own immune system attacks the parts of the digestive system of the human body. Such disease involves inflammation of lower gastrointestinal tract and causes irreversible damage to the bowel. Ulcerative colitis and Crohn’s disease are the two major forms of IBD; both having distinct pathologic and clinical characteristics. IBD is a difficult to manage medical condition with a higher morbidity rate and thus its diagnosis and management is of utmost importance. Browse Full Report with TOC:…
  • Global Legal Process Outsourcing (LPO) Market Analysis 2019

    businessresearch
    15 Jul 2014 | 12:21 am
    In the recent years, consumers have been pushing the downward trend in pricing and this has made corporations struggle for their survival. A growing concern of corporations in this era is increasing legal costs and the efforts to contain this cost have brought about the concept of legal process outsourcing (LPO). Favorable government policies are one of the key factors driving the growth of LPO. Further, the rising awareness among general counsels and general public is aiding in the growth of this market. Moreover, increasing technology applications such as offering highly secure enterprise…
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    Market Research Report

  • Polypropylene Foams Market Dominated by Demand from Automotive Industry

    MarketsandMarkets
    28 Aug 2014 | 5:58 am
    Polypropylene is a common type of thermoplastic polymer. It has numerous applications across different industries including textile, stationary and packaging. Polypropylene foam is popular due to its... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Diagnostics ECG Market Growth – 4 Drivers to Remember

    admin
    28 Aug 2014 | 2:03 am
    Diagnostic electrocardiography (ECG) records electric activity of the heart for the diagnostic purposes. They record electrical conduction system of the heart to diagnose abnormalities and health... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Newborn Screening Market Driven by Rising Implementation of Government Mandates

    admin
    27 Aug 2014 | 5:06 am
    Newborn screening is quickly gaining popularity as an effective public health program. This program is designed to screen newly born babies for a panel of diseases that could lead to disabilities and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • UV Curable Resins Market Driven by Stringent Emission Laws

    MarketsandMarkets
    26 Aug 2014 | 3:27 am
    Ultraviolet curing is a way of radiation/energy curing for the formulation of various products like coatings, adhesives and inks. Ultraviolet and electron beam curing provides strength, durability,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Flow Chemistry Market Growing with 4 Vital Forces – A Review

    MarketsandMarkets
    26 Aug 2014 | 3:15 am
    Flow chemistry is a chemical process that is known by various other names like plug flow and microchemistry. This process is a chemical reaction performed in a tube or pipe. Various components are... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Latest Publisher Reports

  • Global and China DINP Plasticizer Industry 2014 Deep Research Report

    admin
    21 Aug 2024 | 11:00 pm
    The report firstly introduced DINP Plasticizer basic information included DINP Plasticizer definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, DINP Plasticizer industry policy and plan, DINP Plasticizer product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers DINP Plasticizer capacity production cost price profit production value gross margin etc information, and Global and China DINP…
  • Global Seed Coating Agent Industry 2014 Market Research Report

    admin
    30 Aug 2014 | 11:00 pm
    The report firstly introduced Seed Coating Agent basic information included Seed Coating Agent definition classification application industry chain structure industry overview; Then introduce North America (United States etc) Europe (Germany France Germany Sweden etc) Asia (China Japan etc) Rest of World (Australia South America Middle East and Africa etc) Key players 2009-2014 Seed Coating Agent Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Asia Rest of World regional 2009-2014 Seed Coating Agent…
  • Global and China Enzyme for Pulp & Paper Industry 2014 Market Research Report

    admin
    30 Aug 2014 | 11:00 pm
    The report firstly introduced And China Enzyme for Pulp & Paper basic information included definition classification application industry chain structure industry overview; Then introduce North America (United States Canada Mexico etc) Europe (Germany France United Kingdom Italy Spain etc) Asia (China Japan India Korea etc) Rest of World (Australia South America Middle East and Africa etc) Key players 2009-2014 Enzyme for Pulp & PaperCapacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Asia Rest of…
  • Global and China Waterproof A-Nitrate Explosive Industry 2014 Market Research Report

    admin
    30 Aug 2014 | 11:00 pm
    The report firstly introduced Waterproof a-nitrate explosive basic information included Waterproof a-nitrate explosive definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Waterproof a-nitrate explosive industry policy and plan, Waterproof a-nitrate explosive product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Waterproof a-nitrate explosive Petroleum aromatic…
  • Global and China Silicone Rubber Industry 2014 Market Research Report

    admin
    30 Aug 2014 | 11:00 pm
    The report firstly introduced Silicone Rubber basic information included Silicone Rubber definition classification application industry chain structure industry overview; Then introduce North Americ Europe (Germany etc) Asia (China Japan etc) Key players 2009-2014 Silicone Rubber Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North Americ Europe Asia regional 2009-2014 Silicone Rubber consumption and different regions trading business and regional import export and location regions consumption, and also listed global…
 
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  • Vacation Ownership (Timeshare) Industry Report: 2014 Edition

    admin
    28 Aug 2014 | 11:00 pm
    Vacation ownership, also known as timeshare, continues to lead in the hospitality and leisure industry with steady growth, as the large part of the industry's constant innovation developed in response to consumer lifestyle needs and vacation preferences. It is one of the most evolving and profitable sectors in the hospitality market, holding vast growth potential. This sector was once dominated by private developers selling one-week fee intervals, but now includes publicly-traded hospitality companies actively developing a full range of offerings at different price points in resort and urban…
  • Global Infant Formula Market Report: Focus on China

    admin
    22 Aug 2014 | 11:00 pm
    The market for infant formula products is one of the major and the fastest growing segments of the overall baby foods industry. Infant formula is either a partial or a total substitute for breast milk for infants and is recommended for feeding during the first twelve months. Since the start of the millennium, international awareness regarding the importance of early childhood nutrition has been on the rise. All over the world parents are becoming more concerned about the nutritional benefit of pediatric foods and breast-milk supplements. Increasing proportion of women participation in labor…
  • Global Shipbuilding Market Report: 2014 Edition

    admin
    20 Aug 2014 | 11:00 pm
    The shipbuilding industry is involved in the construction and modification of ships and these operations are carried out in specialized facilities called shipyards. Shipbuilding process starts with inquiries from customers, followed by completion of various processes until the vessel is completed. Modern shipbuilding involves multiple participants to design, construct and maintain a ship. The shipbuilding value chain is comprised of three major phases: pre-production, production, and postproduction. In 2013, new ship building orders rose up to an incredible level from last year. Five years…
  • Global Third-Party Logistics (3PL) Market Report: 2014 Edition

    admin
    13 Aug 2014 | 11:00 pm
    Third-party logistics or 3PL is a business process followed by companies to outsource their logistics and supply chain activities to a service provider specialized in handling different logistics functions. 3PL service providers are specialized in handling different logistics functions such as transportation, warehousing, and freight and forwarding. The 3PLs provide transportation, consolidation, forwarding and customs brokerage, warehousing, fulfillment, distribution and virtually any logistics and trade-related services that their international customers need. With international trade…
  • Global Breast Cancer Market Report: 2014 Edition

    admin
    3 Aug 2014 | 11:00 pm
    Breast cancer is the most frequently diagnosed cancer and the leading cause of cancer death in women. Breast cancer knows no boundaries be it age, gender, socioeconomic status or geographic location. The most common risk factors for breast cancer are being female and growing older. In the past few years, the cases of breast cancer have increased tremendously in regions like the US and the Europe. The breast cancer market is driven by various factors like aging population in women, obesity and diabetes, hormonal factors, race and ethnicity and family history. A major trend which will probably…
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    Latest Publisher Reports

  • China Human Vaccine Industry Report, 2014-2017

    admin
    31 Aug 2014 | 11:00 pm
    Vaccines can prevent and control infectious diseases, so the demand for these biological products is relatively rigid. In 2013, China’s human vaccine lot release volume grew by 4.9% from a year earlier, and the market size expanded 2.8% year on year. As vaccination is suspected of causing death and some companies (such as Shenzhen Kangtai, Tiantan Biological and Dalian Hissen) have to shut down the production of some products after failing to pass the new GMP certification, China's human vaccine market supply and demand may witness a slight decline in 2014, but it is still expected to…
  • China Electronic Fuel Injection System Report, 2014-2017

    admin
    31 Aug 2014 | 11:00 pm
    The evolution of automotive electronic technologies and the growing strict requirements on vehicle’s environmental friendiliness has conduced to the electronic control of fuel injection of automobiles in China. It is expected that, in the forthcoming years, Chinese automotive electronic injection industry will keep a steady growth rate of about 8%. Gasoline electronic injection field: In 2002, gasoline engines across China stopped the use of carburetor and entered the era of electronic injection. Currently, this industry has developed into a market characteristic of mature product…
  • Global and China High Barrier Material (PVDC, EVOH, PEN) Industry Report, 2014-2017

    admin
    27 Aug 2014 | 11:00 pm
    High barrier materials can block the penetration of small molecular gas (such as O2, CO2, N2, water vapor), aroma and other organic solvent vapor prominently. By virtue of better barrier performance, polyvinylidene chloride (PVDC), ethylene / vinyl alcohol copolymer (EVOH) and polyethylene naphthalate (PEN) are mainly used to produce thin films and containers, and utilized in such fields with higher requirements on barrier properties as food, medicine, military products, cosmetics, pesticides, precision instruments and high-grade fine chemicals; additionally, they are also suitable for the…
  • China Styrene Industry Chain Report, 2014-2017

    admin
    26 Aug 2014 | 11:00 pm
    Styrene is an important monomer of a polymer. Global styrene capacity totaled 33.10 million tons in 2013, mainly distributed in Northeast Asia, North America and Western Europe. China boasts the largest styrene capacity with a share of 21.4% in the world. Styrene is used predominately in the production of expanded polystyrene (EPS), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), acrylonitrile-butadiene-styrene copolymer (ABS) and styrene-butadiene rubber (SBR). China’s demand for styrene from EPS, GPPS, HIPS and ABS together accounted for about 75% of total amount…
  • China Childrens Wear Industry Report, 2014

    admin
    24 Aug 2014 | 11:00 pm
    Since 2013, China children's wear industry has developed with the following characteristics: First, the children's wear market segments have continued to grow rapidly; Despite the sluggish apparel industry, China children's wear industry has bucked the trend and maintained growth. In 2013, the Chinese children's wear market size grew by 9.92% year on year to RMB116.4 billion, and recorded a CAGR of 11.14% in 2009-2013. The ascending population of children (China has more than 260 million children aged 0-16, coupled with a baby boom that the people aged 23-33 give birth) and the release of the…
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    Latest Publisher Reports

  • Non-Hodgkin Lymphoma Therapeutics in Asia-Pacific Markets to 2020 - Novel Technologies Show Considerable Promise in Relapsed/Refractory Setting

    admin
    31 Aug 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: ‘Non-Hodgkin Lymphoma Therapeutics in Asia-Pacific Markets to 2020 - Novel Technologies Show Considerable Promise in Relapsed/Refractory Setting ’, which provides in-depth insights into the indication. It gives an estimation of market size for 2013 along with forecasts until 2020 for the Asia-Pacific (APAC) region, which comprises Australia, China, India and Japan. It also covers disease epidemiology, treatment algorithms, treatment patterns, in-depth analysis of clinical trials including…
  • Glioblastoma Multiforme Therapeutics in Asia-Pacific Markets to 2020 - Novel Therapeutic Approaches Target High Unmet Need in Newly Diagnosed and Recurrent GBM

    admin
    20 Aug 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: ‘Glioblastoma Multiforme Therapeutics in Asia-Pacific Markets to 2020 - Novel Therapeutic Approaches Target High Unmet Need in Newly Diagnosed and Recurrent GBM’, which provides in-depth analysis of the Glioblastoma Multiforme (GBM) therapeutics market within the Asia-Pacific (APAC) region, covering Australia, China, India and Japan. The report provides estimates of market size for 2013, along with market forecasts until 2020. It also covers disease epidemiology, treatment algorithms,…
  • Market Snapshot: Transcatheter Heart Valve 2007 to 2020 - Europe

    admin
    5 Aug 2014 | 11:00 pm
    GBI Research’s report: “Transcatheter Heart Valve 2007 to 2020 – Europe” provides quantitative analysis of the transcatheter heart valves market in Europe. The analysis includes market size data by revenue and volume over the 2007–2020 period and key company share data by revenue in 2013 for the following countries: Germany, France, Italy, UK, Spain. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the…
  • Ventilators Market to 2020 - Technical Advances and Hospital Expansion Serve as Distinct Regional Growth Drivers

    admin
    3 Aug 2014 | 11:00 pm
    Ventilators Market to 2020” discusses the market, competitive landscape, and trends for three ventilator market segments: Adult/pediatric, neonatal and transport ventilators. It provides comprehensive information on the key trends affecting these segments, and key analytical content on the dynamics of the market. The report also reviews the competitive landscape, analyzes pipeline products by segment and gives details of important merger and acquisition deals. It is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis…
  • Non-Small Cell Lung Cancer Market to 2020 - New Therapies to Enhance Treatment Segmentation and Drive Growth in an Increasingly Competitive Market

    admin
    30 Jul 2014 | 11:00 pm
    GBI Research, a leading business intelligence provider, has released its latest research report, “Non-Small Cell Lung Cancer Market to 2020 - New Therapies to Enhance Treatment Segmentation and Drive Growth in an Increasingly Competitive Market”. The value of the Non-Small Cell Lung Cancer (NSCLC) market is expected to increase significantly over the forecast period across the leading eight developed nations, from $5.1 billion in 2013 to $7.9 billion in 2020. This equates to a Compound Annual Growth Rate (CAGR) of 6.6%. Growth will be driven by novel therapies entering the…
 
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  • Wearable Technology in Mobile Advertising

    admin
    25 Aug 2014 | 11:00 pm
    The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg. We see wearable tech bringing to the fore an entirely new category of mobile advertising that will transform the joking about the movie Minority Report into a viable business model with positive ROI for advertisers. Wearables can be used as a source of knowledge for advertisers. This can be done by collecting information about user’s behavior towards certain ads. Wearable devices…
  • Carrier WiFi and Small Cells in LTE and Beyond: Market Opportunities and Forecasts 2014 - 2019

    admin
    25 Aug 2014 | 11:00 pm
    Mobile network operator “Heterogeneous Networks” (HetNet) are based on a combination of small cells, macro cells and carrier WiFi. HetNets are expected to play a pivotal role in addressing network capacity needs, bring about improvements in carrier operations, and create opportunities for new revenue streams. This research provides an in-depth assessment of the carrier WiFi and small cells market, including business models, market drivers, challenges, value chain analysis, operator and vendor strategies, and a quantitative assessment of the industry with detailed forecasts for…
  • Virtualized Datacenter: Hardware and Software Markets: 2014 - 2019

    admin
    21 Aug 2014 | 11:00 pm
    Datacenter virtualization represents a flexible, elastic and cost effective alternative physical datacenter operations. Datacenter virtualization is achieved through two methods. The first is virtualization of computing infrastructure, storage networks, and associated security and management components. Server virtualization, followed by storage, and then network are the precursors leading virtualization on a broader scale. Another aspect of virtual datacenters is through a layer of software above virtualized hardware termed as software defined datacenter. This Mind Commerce research…
  • M2M Market Opportunities and Solutions: Ecosystem Analysis, Leading Applications, and Security Challenges

    admin
    21 Aug 2014 | 11:00 pm
    Machine-to-Machine (M2M) communications and related applications is radically changing many industries utilities, healthcare, local government services, insurance, consumer electronics, automotive, asset management and retail. M2M growth is expected to accelerate, particularly in certain industry verticals, and especially due to the anticipated Internet of Things (IoT) ecosystem. With this rapid growth, the M2M industry is quickly recognizing the need to deal with security and privacy issues pertaining to M2M, but understanding the specific issues and solutions are not broadly understood.
  • Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

    admin
    18 Aug 2014 | 11:00 pm
    Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers.  However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI.    This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond.  The report includes market analysis, solution assessment, and forecasts 2014 - 2019.  The report reviews existing display/UI methods as well as supporting systems and procedures.  The report also…
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  • Business Environment and Investment Outlook for ISR Technologies

    admin
    27 Aug 2014 | 11:00 pm
    Business Environment and Investment Outlook for ISR Technologies” is a new report by Strategic Defence Intelligence that globally analyzes major factors influencing ISR technologies' outlook for the next three years, projected investment, demand projection for 2014-2017, and the preferred methodologies for ISR infrastructure development. This report also examines executives' opinion about the projected change in defense RandD budgets for advanced ISR technologies during 2014-2017. In addition, it highlights challenges towards the procurement of advanced ISR technologies during 2014-2017…
  • Defense Business Confidence Report Q3 2014

    admin
    21 Aug 2014 | 11:00 pm
    Defense Business Confidence Report Q3 2014” is a new report by Strategic Defence Intelligence that globally analyzes industry opinions on the latest economic and customer issues, and their impact on investment decisions and growth prospects within the defense industry. This report also examines executive opinion about the current and future state of the economy and its retrospective effect on the industry. Furthermore, it analyzes the likely effect of supplier price changes, sales performance, and staff headcount within the industry in Q3 2014. In addition, it provides an overview of…
  • Future of the Pakistani Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    14 Aug 2014 | 11:00 pm
    The Future of the Pakistani Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Pakistani defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Pakistani defense expenditure recorded a CAGR of 9.93% between 2010 and 2014, and valued US$7.0 billion in 2014 The country’s total defense expenditure during the forecast period…
  • Future of the Bruneian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    13 Aug 2014 | 11:00 pm
    The Future of the Bruneian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Brunei defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Over the historic period, Bruneian defense expenditure registered a growth rate of 9.50%,increasing from US$403.1million in 2010 to US$579.5 million in 2014 Brunei’s military…
  • The Global Submarine Market 2014-2024 - Market Size and Drivers: Market Profile

    admin
    8 Aug 2014 | 11:00 pm
    Synopsis This report provides readers with a comprehensive analysis of the Submarine market through 2014-2024, including highlights of the demand drivers and growth stimulators for Submarine. It also provides an insight on the spending pattern and modernization pattern in different regions around the world. Summary The global submarine market is expected to value US$19 billion in 2014, and increase at a CAGR of 5.19% during the forecast period, to reach US$31.5 billion by 2024. The market consists of three categories: SSN, SSBN, and SSK. Reasons To Buy The Global Submarine Market 2014-2024 -…
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    Bharat Book Bureau

  • Indian Tea Industry to be worth 33k crores INR by 2015

    Bharat Book Bureau
    1 Sep 2014 | 1:25 am
    Unorganized (non-branded) players account to 10% of the market It was during the trade periods of the East India Company of the British when the inception of tea plantation is trusted to begin. The company converted mass tracts of land into tea cultivation areas and this bought in large scale tea production which is majorly […]
  • Insight on World Gems and Jewels Business

    Bharat Book Bureau
    28 Aug 2014 | 5:01 am
    High Volatility factor has come to a rest enabling long term planning for exporters  Use of gems and jewelry has been in practice for ages now. There is no proper evidence indicating the inception of this practice but it is present in all traditions globally, customs and cultures. These commodities are in first place utilized […]
  • Home Water Purifier Segment in India to spring up by 22% until 2019

    Bharat Book Bureau
    27 Aug 2014 | 12:26 am
    Less than 5% of rural market is covered currently More than 77% of the diseases in India have their cause roots to contaminated water. This proves that water pollution and consumption of impure water is a major worrying issue, moreover this has been an ill effect for the economy since a long time now. Multiple […]
  • LED Lighting System- an option to be explored

    Bharat Book Bureau
    24 Aug 2014 | 11:03 pm
    Lighting industry to undergo a brighter makeover Hotel industry is the largest in the USA, according to the US Environment Protection Agency (EPA) a capital of around $7.5 billion is spent on lighting process alone. This accounts to $2,200 for each room and this is applicable for all the hotels and motels located all over […]
  • Optic Fiber Components Market to be Worth $31.3 Billion by 2015

    Bharat Book Bureau
    22 Aug 2014 | 1:44 am
    Optic Fiber cables production to go up to 204 million kilometers by 2017 A slightly thicker material than human hair, fiber element made of plastic or silica (extruded glass) which is transparent and elastic is commonly famous as Optical Fiber Cables. Optical fibers are vastly used for optical fiber communication which performs better in transmission […]
 
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    blog.researchonglobalmarkets.com

  • Indonesia’s tourism looks up after lift-off of curfew

    Research on Global Markets
    27 Aug 2014 | 10:56 pm
    The Indonesian economy holds great promise as the 16th largest economy in the world. Markets predict that the country has the potential to become the seventh largest economy by 2030. Much more stable and diversified than what outsiders presume, Indonesia has made enormous strides towards macroeconomic management. The inflation rate has fallen from double to single figures and the government’s debt as a share of GDP is now lower than most developing economies. Part of resurgent Asia, the country’s young population and quick urbanization are some of the factors that are powering the growth…
  • Alcohol consumption in Europe

    Research on Global Markets
    25 Aug 2014 | 10:05 pm
    Alcoholic beverages are consumed for a number of reasons to serve various purposes at an individual or societal level. For example, it can be consumed for an individual’s enjoyment in the form of a thirst quencher, intoxicant or as a means to enjoy at social gatherings, events, dinners or celebrations of all kinds. Along with these benefits, alcohol consumption also has drawbacks. Research on global markets has shown that if seen from a health perspective, alcohol poses one of the chief risk factors for mortality and morbidity. The World Health Organization’s (WHO) Global Burden of…
  • Cash Cropping methods go through significant transitions

    Research on Global Markets
    21 Aug 2014 | 12:15 am
    With the primary sector raking in handsome revenues for the country, some of the developing countries tend to focus more on cash crops with export value, especially after trade liberalizations, rather than favoring production of food crops for local consumption. The result of this reorientation is that these countries become dependent on imports to be able to feed their population. Furthermore, their economies become vulnerable to price changes in the international markets. To cite an instance, if there is a rise in the price of imports, the countries could face balance of payment deficits…
  • Asia as the new-age tourism hub

    Research on Global Markets
    18 Aug 2014 | 10:09 pm
    A few years from now, the average tourist won’t be found going to exotic locations in Europe or the United States. They will instead be seen relaxing by a pool in Dubai, or shopping at a massive mall in Singapore, or taking a break in Thailand. Asia is poised to be the next tourist hub for travellers and revelers across the world. Singapore, Hong Kong and Thailand remain the “stars” of the Asian tourism destination brands, but competition is high as country brands such as Malaysia, Indo-China, South Korea, China, Philippines and Indonesia move to increase their brand recognition…
  • Consumer Goods: Sector Updates

    Research on Global Markets
    18 Aug 2014 | 11:25 am
    Global Digital Game Market 2014-2018 Video games are electronic games that include a video device for human interaction with the user interface of the game. The video games are available in two major formats; Physical and Digital. The physical format comes in a physical disc, which is used while playing the game. The digital format is the one in which the game is downloaded and requires no physical disc to play. The Global Digital Game market covers the present scenario and the growth prospects of the Global Digital Game market for the period 2014-2018. To calculate market size, the report…
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    Market Research Blog

  • Answering "Why:" The Importance of Traditional Market Research

    28 Aug 2014 | 6:00 am
    In the past two years, we have watched the Big Data phenomenon lead the market research industry in a new direction. Organizations have built immense databases with information on everything from science to retail, from government to consumer opinions. As growth continues and big data plays a larger role in marketing decisions, suggestions that big data will push out traditional market research have been discussed. But, in all reality, that simply will not happen.
  • Diagnostics Industry Sees Growth From Emerging Markets

    27 Aug 2014 | 6:00 am
    Growth in the $54.6 billion in vitro diagnostics (IVD) market during 2013 came from emerging markets while developed nation markets grew at a much slower pace. All of the major IVD companies reported large increases in the top seven emerging markets. This is mostly fueled by privatization and health insurance initiatives by governments and employers. Medicare price cutting in the U.S. is expected to continue, and the IVD market in Europe should remain essentially flat for the next few years.  According to Kalorama Information’s biennial survey of the IVD industry, The Worldwide…
  • Premiumization Trends Drive Cat Food Sales in Canada

    26 Aug 2014 | 6:00 am
    Cat products account for over a third of sales in the CAN$2 billion Canadian pet products market, and Canadian cat owners are fully in step with the pet pampering and product premiumization trends that have long characterized the U.S. market. By some measures, in fact, Canadian cats are more than a whisker ahead. According to pet owner surveys conducted by Packaged Facts over the April to June 2014 period, 30% of Canadian cat owners purchase cat food formulations that feature poultry or meat as the first ingredient, compared with 19% of U.S. cat owners. 
  • The U.S. Weight Loss Market & the Popularity of Multi-Level Market Products

    21 Aug 2014 | 6:00 am
    The U.S. weight loss market has hit a plateau, experiencing  little growth over the last 6 years. After the downsize of the economy, consumers have decreased their purchases of diet drinks, health club memberships, medical programs, diet books, and exercise videos and moved forward to a more do-it-yourself (DIY) approach. Yet, small niches in the industry are starting to boom. According to a report by publisher Marketdata Enterprises Inc., the value of the U.S. weight loss market declined by 1.8% in 2013, down to $60.5 billion. The market is expected to increase in 2014…
  • The Gap Between Real World Market Research & Course Curriculum

    20 Aug 2014 | 6:00 am
    As an intern in the field of market research, I am learning what it is like to be in a career setting, as well as getting a feel for what market research truly entails and if it is where I see myself in the future. On a daily basis, I am putting into practice the information I’ve been learning in my marketing courses and applying it to my work. But, while researching information for a blog post, I noticed a gap between my life as a student and my life in the “real world.” The information I am being taught in my marketing courses does not always match the information industry…
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    Electronics.ca Publications

  • Physical Security Market Worth $87.95 Billion by 2019

    Electronics.ca Publications
    28 Aug 2014 | 11:49 am
    New market research report “Physical Security Market by System and Services (Access Control, IP Video Surveillance Management Software, Locks, PSIM, Perimeter Intrusion Detection, System Integration, and Designing and Consulting) – Worldwide Forecast & Analysis (2014 – 2019)”  focuses on the type of systems and services that are used to provide physical security. This report also enumerates the key factors that are driving growth in this market along with restraints and new opportunities for growth. The market for physical security has been segmented by security…
  • Image Sensor Market is Expected to Grow at a CAGR of 8.06% from 2014 to 2020

    Electronics.ca Publications
    28 Aug 2014 | 10:06 am
    Image sensor is a vital part of any imaging device that converts the optical information into electrical signals. In 1960s, image sensors have gone through several technological advancements due to the continuous demand in the market for higher resolution, smaller form factor and lower power consumption. Image sensors are being widely used in consumer sector like for digital cameras, mobile phones, tablet PC camcorders and so on. Other application area for image sensor is medical diagnosis, fault detection, visual feedback to controller, surveillance, infotainment, and entertainment since…
  • Competition for Graphene: Researchers Demonstrate Ultrafast Charge Transfer in New Family of 2-D Semiconductors

    Electronics.ca Publications
    27 Aug 2014 | 6:24 am
    A new argument has just been added to the growing case for graphene being bumped off its pedestal as the next big thing in the high-tech world by the two-dimensional semiconductors known as MX2 materials.Illustration of a MoS2/WS2 heterostructure with a MoS2 monolayer lying on top of a WS2 monolayer. Electrons and holes created by light are shown to separate into different layers. (Image courtesy of Feng Wang group) An international collaboration of researchers led by a scientist with the U.S. Department of Energy (DOE)’s Lawrence Berkeley National Laboratory (Berkeley Lab) has reported the…
  • IPC-8701 – First Manufacturing Acceptability Standard for Photovoltaic (Solar) Module Assemblies Debuts

    Electronics.ca Publications
    26 Aug 2014 | 9:56 am
    IPC-8701 Acceptability specs will help provide infrastructure for solar panel assembly Solar panels have been in volume production for quite some time, but there are still just a limited number of standards to help original equipment manufacturers (OEMs) and electronics manufacturing service (EMS) companies determine whether completed modules meet design and assembly requirements. IPC recently published the first document to set common acceptance criteria for finished assemblies. IPC-8701, Final Acceptance Criteria Standard for PV Modules-Final Module Assembly, was written as a first step…
  • FOD Prevention in Electronics Assembly

    Electronics.ca Publications
    26 Aug 2014 | 8:44 am
    The reliability and functionality of electronic devices can be severely affected by foreign objects and debris (FOD). To help industry eliminate FOD issues, IPC — Association Connecting Electronics Industries®  has released a training video, DVD-172C, “FOD Prevention in Electronics Assembly.”  The training video provides information and techniques to help eliminate FOD during electronics assembly, including hand soldering, surface mount technology and plated-through hole assembly processes and box build/wire assembly. In addition, DVD-172C explains the six steps of proper…
 
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    Ken Research

  • Global Food and Beverages Consumer Packaging Market Outlook to 2018 – Players Shifting Focus towards Emerging Markets

    KenResearch
    24 Aug 2014 | 11:31 pm
    -- Download Global Food and Beverages Consumer Packaging Market Outlook to 2018 - Players Shifting Focus towards Emerging Markets as PDF --Global Food and Beverages Consumer Packaging Market provides detailed overview of the packaging market for food and beverage in the world. The report covers various aspects such as market size of global packaging industry, global consumer packaging market, global food consumer packaging market and global beverage consumer packaging market. Additionally the report includes segmentation on the basis of materials (Rigid Plastic, Metal, Paper & Board,…
  • India PVC Pipes and Fittings Industry Outlook to 2019 – Expanding Irrigated Area and Housing Sector to Stimulate Growth

    KenResearch
    22 Aug 2014 | 3:30 am
    -- Download India PVC Pipes and Fittings Industry Outlook to 2019 - Expanding Irrigated Area and Housing Sector to Stimulate Growth as PDF -- India PVC Pipes and Fittings Industry Outlook to 2019 – Expanding Irrigated Area and Housing Sector to Stimulate Growth provides a comprehensive analysis of the market size of the PVC Pipes and Fittings Industry in India by revenue, production capacity and production volume. Industry has been segmented on the basis of types of PVC pipes and fittings (RPVC, PVC and CPVC pipes and fittings), by regions, by applications of PVC pipes and fittings and…
  • Europe Fuel Cell Market Outlook to 2018 – Integration of Hydrogen in Fuel Cells to Drive Commercialization

    KenResearch
    22 Aug 2014 | 2:21 am
    -- Download Europe Fuel Cell Market Outlook to 2018 - Integration of Hydrogen in Fuel Cells to Drive Commercialization as PDF --Europe Fuel Cell Market presents a comprehensive analysis of the industry covering aspects including market size by volume and capacity shipments and market segmentation by applications (transportation, static and portable), by types (DMFC, PEMFC and  SOFC) and by geography.  The report also entails a detailed description on the recent trends and developments in the market and the competitive scenario of major players in the industry along with the market share of…
  • The UK Ceramic Industry Outlook to 2018 – Expanding Export Market for Bricks and Roof Tiles and Tableware to Facilitate Market Growth

    KenResearch
    11 Aug 2014 | 11:55 pm
    -- Download The UK Ceramic Industry Outlook to 2018 – Expanding Export Market for Bricks and Roof Tiles and Tableware to Facilitate Market Growth as PDF --The UK Ceramic Industry Analysis Report presents a comprehensive analysis of the ceramic products aspects including market size of ceramic industry in the UK by sales and production value along with the market segmentation by different types of products such as ceramic tiles, bricks and roof tiles, tableware, sanitaryware, abrasives, refractories and technical ceramics. The report also entails a detailed description on the recent trends…
  • Spain Ceramic Industry Outlook to 2018 – Advent of Mid-Range Designer Ceramic Products to Intensify Market’s Revenue

    KenResearch
    11 Aug 2014 | 11:00 pm
    -- Download Spain Ceramic Industry Outlook to 2018 – Advent of Mid-Range Designer Ceramic Products to Intensify Market’s Revenue as PDF --Spain Ceramic Industry Research Report presents a comprehensive analysis of the ceramic products aspects including market size of ceramic industry in Spain by sales and production value along with the market segmentation by different types of products such as ceramic tiles, tableware, sanitaryware, refractories and technical ceramics, bricks and roof tiles and abrasives. The report also entails a detailed description on the recent trends and…
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    Latest Market Reports

  • Indonesia Wealth Report 2014

    admin
    31 Aug 2014 | 11:00 pm
    Synopsis This report is the result of WealthInsight’s extensive research covering the high net worth individual (HNWI) population and wealth management market in Indonesia. Executive summary This report reviews the performance and asset allocations of HNWIs and Ultra HNWIs in Indonesia. It also includes an evaluation of the local wealth management market. Scope Independent market sizing of Indonesian HNWIs across five wealth bands HNWI volume, wealth and allocation trends from 2009 to 2013 HNWI volume, wealth and allocation forecasts to 2018 HNWI and UHNWI asset allocations across 13…
  • Digitization Trends in the Financial Services Industry

    admin
    31 Aug 2014 | 11:00 pm
    Synopsis The report examines key factors driving digitization in the financial services industry The report identifies major challenges faced by organizations in the successful implementation of digitization The report assesses how organizations are implementing, or planning to implement, digitization, and identifies preferred digital technology for back-office operations in the financial services industry The report evaluates expected changes in product ranges and services offered as a result of digitization The report examines overall budget shares that organizations intend to invest in…
  • Malaysias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

    admin
    26 Aug 2014 | 11:00 pm
    Synopsis The report provides top-level market analysis, information and insights into Malaysia's cards and payments industry, including: Current and forecast values for each category of Malaysia's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards Comprehensive analysis of the industry’s market attractiveness and future growth areas Analysis of various market drivers and regulations governing Malaysia's cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used…
  • GABAA Agonists -Pipeline Insights, 2014

    admin
    31 Jul 2014 | 11:00 pm
    The Report will be Dispatched in 3 Working Days. DelveInsights,GABAA Agonists-Pipeline Insights, 2014, report provides comprehensive insights about pipeline drugs across this mechanism of action (MOA). A key objective of the report is to establish the understanding for all the pipeline drugs that fall under GABAA Agonists. This report provides information on the therapeutic development based on the GABAA Agonists dealing with mechanism of action, comparative analysis at various stages covering Filed, Phase III, Phase II, Phase I, IND filed, Preclinical, Discovery and unknown stages,…
  • Growth Hormone (GH) Agonists -Pipeline Insights, 2014

    admin
    31 Jul 2014 | 11:00 pm
    The Report will be Dispatched in 3 Working Days. DelveInsights,Growth Hormone (GH) Agonists-Pipeline Insights, 2014, report provides comprehensive insights about pipeline drugs across this mechanism of action (MOA). A key objective of the report is to establish the understanding for all the pipeline drugs that fall under Growth Hormone (GH) Agonists. This report provides information on the therapeutic development based on the Growth Hormone (GH) Agonists dealing with mechanism of action, comparative analysis at various stages covering Filed, Phase III, Phase II, Phase I, IND filed,…
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    Infiniti Research Limited Market Research Reports

  • Global Green Packaging Market 2014-2018

    26 Aug 2014 | 5:00 pm
    Green or sustainable packaging is a type of packaging that is produced from sustainable, renewable, and recyclable raw materials such as paper, plastic, metal, and glass. These materials can be easily bent or molded as needed, but can return to their original form once released. One of the major advantages of green packaging is that it produces less toxic emissions such as carbon dioxide, once it is discarded after use. With the increasing environmental concerns worldwide and the growing need to reduce toxic emissions, green packaging is increasingly being adopted by the Food and Beverage,…
  • Global Infectious Disease Treatment Market 2014-2018

    26 Aug 2014 | 5:00 pm
    Infectious diseases can be caused by various pathogenic microorganisms such as bacteria, fungi, parasites, or viruses. These diseases can be transmitted from one individual to another through either direct contact or indirect contact. Anti-infective drugs are used to kill (cidal) or stop the growth (static) of infectious agents. Based on the target organism, anti-infective drugs can be categorized into antibacterial, antiviral, antifungal, and antiparasitic. Anti-infective drugs can act via host defence system or can directly target the causative agent.TechNavio's analysts forecast the…
  • Global Private Cloud Services Market 2014-2018

    26 Aug 2014 | 5:00 pm
    Private cloud is model of cloud computing, which involves a secure and distinct cloud environment. In addition, it offers power as a service in the virtualization environment with the help of physical computing devices. In the private cloud, the cloud model is accessible only to a single organization offering better security and control. Private cloud is also an infrastructure that enables enterprises to maintain their own security and data safety measures, which are missing when enterprises adopt public cloud infrastructures. The infrastructure includes computing hardware, storage,…
  • Data Center Infrastructure Support Services Market in MENA Region 2014-2018

    26 Aug 2014 | 5:00 pm
    The Data Center Infrastructure Services market is a rapidly flourishing market worldwide. The adoption of data centers has increased significantly across regions. Newer data center facilities have been established across various regions. With an increase in the adoption of data center facilities to facilitate business processes, there is an increase in the demand for third-party services and infrastructure support services among enterprises. Consequently, the demand for data center infrastructure support services has increased.Covered in this ReportThe report considers the revenue generated…
  • Global LBS Platform Market 2014-2018

    26 Aug 2014 | 5:00 pm
    A LBS platform consists of software and hardware extensions as well as network infrastructure components in the network infrastructure, which can calculate the position of a handset. The major components of a LBS platform are location platform and infrastructure providers, location middleware providers, location technology developers, GNSS chipsets and assistance server providers, location platform aggregators, and database providers. Apart from these, a LBS platform also provides for commercial use in location-based advertisements, location-based searches, indoor positioning, and…
 
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    Apparel Market Research Reports

  • Global Clothing Accessory Market to 2018 – Market Size, Growth, and Forecasts in Nearly 80 Countries

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This comprehensive publication enables readers the critical perspectives to be able to evaluate the world market for clothing accessories. The publication provides the market size, growth and forecasts at the global level as well as for the following countries: Argentina, Armenia, Australia, Austria, Azerbaijan, Bangladesh, Belgium, Bolivia, Botswana, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan,…
  • Clothing Accessory Markets in Eastern Europe to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for clothing accessories in different Eastern European countries. The package includes clothing accessories country reports from the following countries: Armenia, Azerbaijan, Bulgaria, Czech Republic, Estonia, Georgia, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, Turkey, Ukraine The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for industry executives,…
  • Womenswear Markets in Africa to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for womenswear in different African countries. The package includes womenswear country reports from the following countries: Botswana, Egypt, Ethiopia, Ghana, Senegal, South Africa, Tanzania The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key industry data in readily accessible and…
  • Menswear Markets in Western Europe to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for menswear in different Western European countries. The package includes menswear country reports from the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for industry executives, marketing, sales and product…
  • Clothing Accessory Markets in Americas to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for clothing accessories in different American countries. The package includes clothing accessories country reports from the following countries: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, United States, Uruguay The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, analysts, and…
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