Market Research

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  • 5 Ways You Know You Are an Awesome Market Researcher

    Market Research Training from Research Rockstar
    Kathryn Korostoff
    22 Aug 2014 | 1:10 pm
    Are there other attributes of an awesome researcher? Of course. But these five are the core. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Still Full of Beanz (Effective Data Management)

    Market Research Training from Research Rockstar
    Kathryn Korostoff
    18 Jul 2014 | 2:19 pm
    Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Analyze… the next generation

    Qualvu
    Betty Bramlitt
    19 Feb 2013 | 4:19 pm
    End of the day, our clients want to be able to make better business decisions. The opportunity for Qualvu is to bridge from richer data to differentiated learning. Great researchers help. 1500+ projects worth of experience in systematically coding data … Continue reading →
  • Top 5 Metrics You're Measuring Incorrectly

    Blog RSS
    2 Sep 2014 | 1:53 pm
    With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers:1. Unique Visitors (Unique Browsers)With the majority of the total U.S. internet audience using multiple devices, visitors aren’t just counted when they visit a site; they are counted every time they visit via a new electronic device throughout the day. “Device…
  • New to Text Analytics?

    Tom H. C. Anderson - Next Gen Market Research™
    Tom H C Anderson
    3 Sep 2014 | 9:43 am
    New to Text Analytics? You can download the free whitepaper here Some of the issues covered include: • 6 lessons for CIOs and CMOs who are new to text analytics • Identifying KPIs for your text analytics initiatives • Barriers to adoption and how to overcome them Big thanks to the following contributors: • Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health • Farouk Ferchichi, Executive Director at Toyota Financial Services • Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation • Ramkumar Ravichandran, Director, Analytics…
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    Tom H. C. Anderson - Next Gen Market Research™

  • New to Text Analytics?

    Tom H C Anderson
    3 Sep 2014 | 9:43 am
    New to Text Analytics? You can download the free whitepaper here Some of the issues covered include: • 6 lessons for CIOs and CMOs who are new to text analytics • Identifying KPIs for your text analytics initiatives • Barriers to adoption and how to overcome them Big thanks to the following contributors: • Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health • Farouk Ferchichi, Executive Director at Toyota Financial Services • Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation • Ramkumar Ravichandran, Director, Analytics…
  • Only Two Weeks Left to Nominate for 2014 NGMR Awards

    Tom H C Anderson
    25 Aug 2014 | 9:03 am
    History of the NGMR Awards and 2014 Nomination Reminder Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion about disruptive innovation. This year the [...]
  • Text Analytics VS Other Next Gen Methods

    Tom H C Anderson
    18 Aug 2014 | 7:43 am
    The Great Methodology Debate - Text Analytics VS Other Next Gen Market Research Methods IIEX2014. Moderator: Lenny Murphy (GreenBook) Panelists: Tom H C Anderson (Anderson Analytics - OdinText), Niels Schillewaert (InSites Consulting), Michalis Michael (Digital MR), Mark Michelson (MMRA), Steve Genco (Intuitive Consumer Insights)
  • Ice Bucket Challenge

    Tom H C Anderson
    16 Aug 2014 | 6:03 pm
    Gregory Shapiro, KD Nuggets, Sid Banerjee, Clarabridge, Grant Mcracken, Joe Fernandez, Klout, Lenny Murphy, Greenbook
  • Conference Tweets I Would Like to See

    Tom H C Anderson
    12 Aug 2014 | 4:32 pm
    Ever get a little antsy after day 1 at a market research conference? If you attend a lot of conferences chances are you do, and that you’re not alone
 
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    Pew Research Center

  • How is Ideology Linked to Child-Rearing Values?

    Pew Research Center
    18 Sep 2014 | 7:14 am
    From Pew Research Center’s American Trends Panel, explore responses to a survey about which of 12 traits parents feel are “especially important to teach children."
  • Teaching the Children: Sharp Ideological Differences, Some Common Ground

    Pew Research Center
    18 Sep 2014 | 7:11 am
    People with consistently conservative political values are particularly likely to say it is important to teach children religious faith, while those with consistently liberal values stand out for the priority they give to teaching tolerance.
  • Mixed Views on Trade, Foreign Investment

    Pew Research Center
    16 Sep 2014 | 3:00 pm
    Developing countries provide the strongest support for international trade and foreign investment, while people in many advanced economies are skeptical. Americans are among the least likely to hold a positive view of the impact of trade on jobs and wages.
  • Bipartisan Support for U.S. Military Campaign against ISIS

    Pew Research Center
    15 Sep 2014 | 10:15 am
    In a rare display of bipartisanship, majorities of both Republicans (64%) and Democrats (60%) approve of President Obama’s plan for a military campaign against Islamic militants in Iraq and Syria.
  • Wide Partisan Differences Over the Issues That Matter in 2014

    Pew Research Center
    12 Sep 2014 | 11:12 am
    Heading into the final weeks before the midterm elections, Republican and Democratic voters are split not only over their candidate preferences, but also about the importance of key issues in the election.
 
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    Outsell Reports

  • 2014 Library Market Size, Share, Forecast, and Trends

    9 Sep 2014 | 5:00 pm
    The global library market continues to recover from economic recession – and it’s set to grow 2.6% this year to a total of $25.4 billion. While some library types enjoy modest to substantial growth, others continue to struggle. Now more than ever, publishers and information providers need to know how to optimize their pricing and sales strategies for the coming year. This report provides an in-depth look at the global library environment and discusses:   A complete definition of the global library market and the segments that make up this complex landscape. Forecasted growth…
  • Marketing & Media: 2014 Market Size, Share, Forecast, and Trend Report

    8 Sep 2014 | 5:00 pm
    The marketing and media landscape is full of constant technological advancement, game-changing mergers and acquisitions, and disruptive business models. With new entrants flooding the market and solidified firms trying to keep pace, this is an immensely competitive environment. Understanding the drivers of growth has never been so critical – and Outsell can help. The attached report provides an in-depth look at the space and discusses: Forecasted growth for segments that make up the marketing and media landscape, including B2B Trade & Business Information & Company Information;…
  • LinkedIn Three Years Later: Consequences at the Fork in the Road

    3 Sep 2014 | 5:00 pm
    LinkedIn has massive scale. It delivers strong growth rates, has a culture of innovation, and controls a bank of relevant profile information that maps out the global professional workforce. It’s also a company in transition, shifting its attention and capital to penetrate the B2B marketing and advertising space. Despite an uncertain future, LinkedIn is an essential competitor or business partner for B2B companies – and its role in the market must be acknowledged. This report helps to understand LinkedIn’s impact and discusses:   The company’s changing focus and…
  • Web-Scale Discovery Services: The Evolution Continues

    20 Aug 2014 | 5:00 pm
    THE CHALLENGE: Web-scale discovery services are evolving from search platforms for vast collections of content to dynamic systems capable of harnessing insight and intelligence from the world’s information and social networks. As information management professionals and researchers seek solutions that provide seamless access to information and that transform library systems, vendors need to optimize their products to meet new customer preferences and differentiate in a highly competitive market. OUTSELL CAN HELP: This report provides in-depth coverage of the market for web-scale discovery…
  • Content Marketing: Sizing the Market and Separating Real Potential from Hype

    29 May 2014 | 5:00 pm
    THE CHALLENGE: Content marketing is quickly becoming big business, with a growing number of publishers investing in it. Marketers are increasing spending on content marketing and hope for unprecedented access to customers. At the same time, most marketing executives don’t fully understand the types of content, platforms, and technologies that deliver measurable ROI on this emerging marketing strategy. OUTSELL CAN HELP: This report discusses the content marketing ecosystem and explains why publishers are major players in this young industry. Publishers will learn how leading-edge peers are…
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    Blog RSS

  • Digital Analytix® Rated Strong Performer by TrustRadius

    10 Sep 2014 | 7:04 am
    As a global leader in digital measurement and analytics, we continuously seek to redefine the way businesses measure consumer behavior in the marketplace and across their own products and properties.  Digital Analytix is a unique product to comScore that allows our clients to combine their own data with comScore’s data to provide a deeper understanding of their customers’ journeys across digital assets.We highly value user feedback from both the TrustRadius reviews and through our own client advisory board meetings. By maintaining an open communication channel with our users and the…
  • Tinder Sparks Renewed Interest in Online Dating Category

    7 Sep 2014 | 9:15 pm
    Fortunately the internet has helped play a role in increasing the efficiency with which people can establish mutual interest and get to that first date. Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers.But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare. While the category has always retained its basic utility of being able to match people…
  • Lessons Learned in Digital Advertising

    4 Sep 2014 | 9:15 pm
    Through comScore’s extensive, global research in the digital advertising space, we’ve identified key Lessons Learned that help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger evaluation and overall improved results for media buyers and sellers. Media Buyer ResourcesMedia Seller Resources  Booklet.pdfBooklet.pdfcomScore solutions for Media Buyers & SellerscomScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight…
  • Top 5 Metrics You're Measuring Incorrectly

    2 Sep 2014 | 1:53 pm
    With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers:1. Unique Visitors (Unique Browsers)With the majority of the total U.S. internet audience using multiple devices, visitors aren’t just counted when they visit a site; they are counted every time they visit via a new electronic device throughout the day. “Device…
  • Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

    19 Aug 2014 | 11:53 am
    The 47% gain is a headline-worthy number to be sure, but let’s unpack that number a bit to understand why the quarter was so strong and what it really means for the future growth of m-commerce. One factor that significantly benefited the growth rate for the quarter was a pretty favorable comparison to the same quarter last year. You can see from the chart below that, prior to this year, m-commerce tended to see a seasonal share dip during the spring months. This actually makes sense given that m-commerce is still an emerging market, and we often see these behaviors amplified during both the…
 
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    Cvent Survey | Cvent Survey

  • Sample Survey Thursday: Guest Satisfaction

    Susanne Ross
    18 Sep 2014 | 6:00 am
    Today’s focus: Guest satisfaction surveys. It’s critical that hotels treat their guests like family. It’s also important to understand what guests want and need so a hotel can provide each and every guest with a personalized, unique and memorable experience. But how do you tap into your guests? Well, after each stay its necessary to survey every guest to find out about their visit. Why? Because you want them to return and recommend your hotel to their friends, family and colleagues. If you survey your guests and they provide you with positive feedback, that’s great.
  • Testing the value behind value propositions

    Greg Timpany
    17 Sep 2014 | 5:58 am
    How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts thereof. They can be account specific or focus on a subset of products or services. The brand development team typically owns the value proposition, but as consumer and B2B market researchers we are not far from the process. Firms and non-profits use research to test a value…
  • Registration is Open: Five Steps to Measuring Hotel Guest Satisfaction

    Susanne Ross
    16 Sep 2014 | 4:21 am
    Guests don’t just bring luggage when they stay at a hotel; they bring a certain level of expectations as well. And if those expectations are not met, they typically won’t return for a future visit. Guests have high standards to measure a hotel’s performance which means in order to continue to raise occupancy levels and increase the hotel’s bottom line, you must collect guest feedback, analyze the results to find out what is driving satisfaction, and devise a plan to make improvements. …So the million dollar question is: how are you measuring your guests’…
  • [Infographic]: Customer Retention Facts

    Susanne Ross
    15 Sep 2014 | 1:31 pm
    We’ve all heard that organizations who increase customer retention rates by 5% can increase profits by as much as 95%, but did you know that a 2% increase in retention is similar to a 10% increase in costs? Or a 10% increase in customer retention levels can result in a 30% increase in the value of a company? These statistics are mind-blowing and they go to show how much of an impact retaining customers can have on an organization as well as why it’s so important to want to keep customers coming back for more. However, the sad truth is that many organizations don’t focus on…
  • Inspiring Leaders: What’s the Secret?

    Susanne Ross
    15 Sep 2014 | 6:53 am
    Employee engagement is a hot topic these days and not in a good way. A recent study by Gallup uncovered that seven out of 10 employees have “checked out” and/or are "actively disengaged." This statistic is alarming ‒ only about 30% of your workforce is engaged? Scary thought. This got me thinking about why some employees are so disengaged. Is it their long commute to the office? Salary? Professional development opportunities or lack thereof? While researching some of the various causes, I came across an article on Forbes, The 7 Secrets of Inspiring Leaders, and it got…
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    FedPulse

  • Using Market Research to Position Your Expertise

    Susan Rose
    18 Sep 2014 | 5:00 am
    In the competitive federal contracting space, positioning your company and your subject matter experts as thought leaders is a great way to differentiate your firm and provide your customers with actionable information. Third-party research can validate a company’s technical expertise, and is a solid framework for crafting thought leadership materials. However, thought leadership market research only reflects your expertise if you use the results to both inform your go-to-market strategies and to enhance sales and marketing activities. Read on for an example of how SolarWinds used market…
  • Winning Contractor: U.S. Department of Defense Awards URS Defense Systems Technical Area Contract

    Susan Rose
    17 Sep 2014 | 6:14 am
    On August 1, 2014 URS Corporation announced the U.S. Department of Defense Information Analysis Centers Enterprise for defense systems technical area tasks awarded the company an indefinite delivery/indefinite quantity, multiple award contract. The company is one of twelve awardees, and the approximate maximum aggregate value of the contract, which has a one-year base period and four one-year option periods, is $3 billion. Under the terms of the contract, URS will lead a team of 40 subcontractors that can compete for or be awarded task orders to provide research, development, test and…
  • Weekly News Kick Off: House Republicans Want to Avert Government Shutdown; New GSA Acquisition System; and New Contract Wins

    Matt Langan
    15 Sep 2014 | 7:29 am
    Welcome to the Weekly News Kick Off from the FedPulse blog.  In what appears to be a positive political sign, House Republicans are looking to avert another government shutdown.  In addition, the GSA rolled out two new applications to enhance agency procurement, and there were several notable new contract awards.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Republicans Promise No Government Shutdown Drama This Fall House Republicans are looking to avert another government shutdown this fall, as an end-of-month deadline to pass a…
  • How to Create an Effective Blog for a B2G or B2B Audience

    Susan Rose
    15 Sep 2014 | 6:00 am
    Data from the Research Study: The State of Marketing & Public Relations. A Blind online survey of marketing and PR professionals in May 2014. Creating an effective blog is one way to help build brand awareness. A recent study Market Connections conducted on behalf of marketing software provider Vocus showed that the number one priority for marketing and PR professionals is to create brand awareness. That makes sense—a strong brand is one of the most important assets a company has. What surprised us is that using a blog to create that brand awareness is not a top priority, especially…
  • Top 5 Business Challenges for Government Contractors

    Matt Langan
    11 Sep 2014 | 6:26 am
    While all signs are pointing to an improved business environment for government contractors, it is still a highly challenging time.  As such, many contractors continue to deal with effectively implementing aggressive capture strategies, while also maintaining overall business profitability. SC&H Group recent ran a story that offered the top five business challenges that contractors are facing today, which are as follows: Competing and winning in a “best value” environment, specifically LPTA (Lowest Price Technically Acceptable) Sustaining best value contracts while achieving…
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    MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

  • Search Marketing: How a simple copy change increased conversion 21%

    John Tackett
    18 Sep 2014 | 12:01 am
    Tweet Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers: What keeps them up at night? How could your product or service transform their careers? How could what you’re offering transform their businesses? Yes, to serve your customers effectively, you have to understand how your products or services are relevant enough to effectively relate to their needs. It’s also worth mentioning that PPC testing can help you…
  • Ecommerce: 2 tips I learned from a garage sale

    John Nye
    15 Sep 2014 | 12:01 am
    Tweet My father passed away unexpectedly five months ago. As if that wasn’t enough of a tragedy, the situation left my mother and me in a position we never imagined being in — she could lose her home. Quickly, I set up a GoFundMe page to prevent this. Despite adversities and setbacks, my mother has a positive outlook and is moving forward. She decided to host a garage sale to help cover some costs. The first sale she held earned enough income to cover some costs and inspire hope. You may ask, “Why is this guy starting off his MarketingExperiments Blog post with a personal story? What…
  • Website Optimization: Testing your navigation

    Lindsay Johannesen
    11 Sep 2014 | 12:01 am
    Tweet As we are testing our websites, we often focus on homepages, landing pages and funnels. These are the pages that “move the needle” and get results. However, there is one aspect of many sites that goes unnoticed by optimizers — the site navigation. Site navigation is important because it gets your visitors where they need to be. Also, it’s usually one of the static elements of your site. The navigation is visible on all of your pages and is often the one constant throughout the website. It simply makes sense to focus your efforts on such a high visibility area that…
  • Email Marketing: 3 resources to help you optimize your next campaign

    John Tackett
    8 Sep 2014 | 12:01 am
    Tweet Email by far remains the trusty pack mule for most marketers. This is understandable given the growth within this channel (thanks in part to mobile), which continues to produce a solid ROI. But, as they say, satisfaction is only the death of desire. There is always room for improvement. To save you from the pitfall of merely being satisfactory, here are three resources that will help you optimize your email marketing program and, hopefully, deliver a dynamic customer experience in your next send. Watch: Subject Lines That Convert   In this Web clinic replay, Flint McGlaughlin,…
  • Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%

    Daniel Burstein
    4 Sep 2014 | 12:01 am
    Tweet A name in a database does not a customer make. You need customers and potential customers who actually want to receive email from you. To do that with your current email list — either for legal compliance reasons, like the Canadian Anti-Spam Legislation (CASL), or to win-back unengaged subscribers (like CNET did) — it may make sense for your company to run a re-engagement campaign. We recently ran a re-engagement and reconfirmation campaign for our Canadian subscribers of MarketingExperiments and MarketingSherpa. The challenge for me when writing these emails was finding which…
 
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    eMarketer Articles and Newsroom Posts

  • Article: Millennials Respond to Brand Transparency—for Health and Other Products

    18 Sep 2014 | 9:01 pm
    When looking to reach millennials via social media, health brands should look to empower these first-time consumers with information and demonstrate their companies are honest and straightforward. In an interview with eMarketer, Erin Byrne, chief engagement officer at healthcare communications agency ghg (Grey Healthcare Group), discusses the nuances of messaging Gen Y.
  • Article: UK Millennials Most Likely to Mobile Message Their Mates

    18 Sep 2014 | 9:01 pm
    Mobile messaging apps are becoming popular alternatives to SMS in the UK. Indeed, in terms of sheer volume, messages sent via these apps surpassed the number of texts sent last year. UK millennials are most likely to use such apps, motivated in the main by peer pressure.
  • Article: B2B Marketers: What Insights Are You Using?

    18 Sep 2014 | 9:01 pm
    More than 80% of business-to-business marketers now use "insights" to shape their marketing messages and sales conversations as well as differentiate from the competition. However, the ones they use and the ones they say are most effective don't line up.
  • Article: Social, Video Make Moves in Mexico's Display Ad Market

    18 Sep 2014 | 9:01 pm
    Display remains the leading digital format for advertising in Mexico, according to a new eMarketer report. While banners represent the bulk of investments in display advertising in the country, social and video have shown huge gains over the past few years, grabbing share along the way.
  • Article: APAC Ranks No. 2 Worldwide for Social Network Ad Spend Share

    18 Sep 2014 | 9:01 pm
    Asia-Pacific trails only North America in share of social network ad spending worldwide, according to new eMarketer estimates, grabbing nearly 30% of the total this year. Social network ad spending in the region will rise more than 53% in 2014 to pass $5 billion.
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    Curiously Persistent

  • We Love the Internet 2014/37: The DuckTales edition

    Simon Kendrick
    12 Sep 2014 | 1:30 am
    Part 1: For the day job Things to think about: Decades of Facebook likes will explain how you became yourself The people camping outside the Apple store want more than the iPhone 6 Is a new mobile ecosystem of deep-linking about to arrive? Zappos is going holacratic: no job titles, no managers, no hierarchy Reference points: #GamerGate: Here’s why everybody in the video game world is fighting Every Relationship on Orange Is the New Black, Visualized – spoilers, but something that could be replicated for our programmes? 38 maps that explain the global economy Longer reads: Seeing…
  • We Love the Internet 2014/36: The Teenage instructional video edition

    Simon Kendrick
    5 Sep 2014 | 12:50 am
    Part 1: For the day job Things to think about: Plugged-In Over Preppy: Teenagers Favour Tech Over Clothes The best/worst marketed films of Summer 2014 An awful week to care about video games Vox not living up to the hype, explained Meet Buzzfeed’s secret weapon – the head of data who used code to improve which posts were promoted over weekends Comic Sans on front page of newspaper sparks typeface-shaming Twitter frenzy Reference points: Emojitracker – and in relevant follow-up link, the emoji-only social network has launched The 2014 Microsoft Office Specialist World Champions have been…
  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
  • We Love the Internet 2014/33: The Facial fitness edition

    Simon Kendrick
    15 Aug 2014 | 1:49 am
    Part 1: For the day job Things to think about: How HBO is moulding its little sister channel into a top competitor That Time I Tried to Figure Out How Teenagers Use Twitter Netflix – friend or foe? – a perspective from BARB Distribution matters more than content In defence of passwords “Men in Blazers” football analysts move from a website to NBC Is Buzzfeed a tech company? Reference points: Ofcom’s tech savviness test Control a robot in the Tate after dark Designers graphically represent awful client feedback Stock photos that don’t suck How One Company Figured Out How Many…
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    The LoveStats Blog

  • Influencing the Corporate Strategy Agenda with Research Insights by Claire Brooks, ModelPeople & Dina Lawson, McNeil #CRC2014 #MRX

    LoveStats
    18 Sep 2014 | 12:48 pm
    Live blogging from the Corporate Researchers Conference in Chicago. Any errors or bad jokes are my own. Influencing the Corporate Strategy Agenda with Research Insights by Claire Brooks, ModelPeople Global Brand Insights & Strategy, Dina Lawson, McNeil Consumer Healthcare, Johnson & Johnson Help your senior execs to play, and learn, and act upon consumer insights by involving them in the journey Empathy needs to be at the heart of the strategic agenda help executives become strategic learning conductors – embed insights, involve stakeholders, help others uncover insights on…
  • DISH Network’s Research Culture Shift by Patti Fries, DISH Network#CRC2014 #MRX

    LoveStats
    18 Sep 2014 | 11:58 am
    Live blogging from the Corporate Researchers Conference in Chicago. Any errors or bad jokes are my own. DISH Network’s Research Culture Shift by Patti Fries, DISH Network dish network actually has more revenue than Starbucks. but the brand value of Starbucks is twice as much ask consumers – If dish was a car, what kind of car would it be – grey car with four wheels – perception is everything describe yourself in five words – Charlie Ergen founder of dish was adventurous, competitive, risk taker, tenacious, optimistic – he put 100 million dollars to put a…
  • How to Get Out of the Question/Answer Rut by Susan Fader, Fader & Associates #CRC2014 #MRX

    LoveStats
    18 Sep 2014 | 10:00 am
    tLive blogging from the Corporate Researchers Conference in Chicago. Any errors or bad jokes are my own. How to Get Out of the Question/Answer Rut by Susan Fader, Fader & Associates use story telling, use all five senses, use 3D if your culture focuses on memorization, creativity is lower everyone has a laundry list of question, take it so you know what people are thinking – who, what, where, when, why, how; questions they think will give them the answers they want when you ask a direct question you don’t necessarily get answers – people feel defense, interrogated,…
  • How a Mobile-Enabled World is Changing Research Presented by Roddy Knowles, Director of Mobile Research #CRC2014 #MRX

    LoveStats
    18 Sep 2014 | 9:13 am
    Live blogging from the Corporate Researchers Conference in Chicago. Any errors or bad jokes are my own. How a Mobile-Enabled World is Changing Research Presented by Roddy Knowles, Director of Mobile Research “This is the year of mobile” we say this every year what steps do you take for mobile friendly design 1 in 5 survey starts on a mobile device; 2 in 5 panel enrollments is on a mobile device – this is a 100% increase over last year over time, people realize that surveys aren’t always designed for mobile devices meet responders when and how they prefer – at…
  • Mission Possible: Innovative Solutions to Challenging Project Briefs Presented by Roddy Knowles, Director of Mobile Research #CRC2014 #MRX

    LoveStats
    18 Sep 2014 | 8:43 am
    Live blogging from the Corporate Researchers Conference in Chicago. Any errors or bad jokes are my own. Mission Possible: Innovative Solutions to Challenging Project Briefs Presented by Roddy Knowles, Director of Mobile Research Mission: Invade personal space – What is the relationship between toilet paper and flushing issues – we need you to capture in the moment usage of toilet paper Mobile survey was easy, quick – how many sheets, are you folding/wiping/crumpling, how many times do you wipe? how do you make a survey mobile friendly? break it up into chunks –…
 
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    Data Insights

  • The Data Digest: Heart Over Head — The Role Of Emotion In Decision-Making

    Anjali Lai
    12 Sep 2014 | 6:41 am
    Allow me to make a confession: In the debate over whether people are rational or emotional decision-makers, I have persistently seated myself on the rational side of the table. However, recent research has challenged my views. Witnessing cross-discipline academics reinforce the motivating power of emotion has resulted in a general consensus among fellow rationalists that "reason leads to conclusions; emotion leads to action." We are now recognizing the power of emotional decision-making in consumer behavior and -- most importantly -- the effect that it has on a company's bottom line. Nothing…
  • Three Interesting Findings From Our UK Mobile Behavioral Tracking Study

    Nicole Dvorak
    2 Sep 2014 | 6:11 am
    Behavior tracking data is the new black. It is a type of big data that can help you better understand your target consumers -- everything from the amount of time they spend on each social media outlet to their most popular time of day to visit shopping websites. Compared with other data sources, it allows you to capture actions at a very detailed level with precision, eliminating measurement errors by analyzing usage of what consumers do, not what they say they do. In our recent publication, Mobile Behavioral Data: UK, we analyzed Forrester's UK Consumer Technographics® Behavioral…
  • The Data Digest: Knowledge Is In The Eye Of The Beholder

    Anjali Lai
    29 Aug 2014 | 6:50 am
    Language is evolving; the written word is giving way to visual vocabulary. Interpersonal communications are shifting from being text-based to image-based, and you don't have to look far for the evidence: We spell using the Emoji alphabet; we comment with photographs; we engage through pictures. Therefore, it's no surprise that consumer adoption of visual social networks is growing and that social chatter is becoming increasingly pictorial. Forrester's Consumer Technographics® data shows that US online consumers across generations are interacting with content on Instagram and…
  • Game Time — What Can We Learn From Gaming Apps?

    Nicole Dvorak
    19 Aug 2014 | 11:11 am
    Want to track how many calories you burned on your lunch run? There's an app for that. Want to turn your face into an Emoji? There's an app for that. Want to kill time by making patterns out of different colors of candy? There's an app for that, and it's quite popular, in fact. Candy Crush Saga, the most popular gaming app in the United States, according to Forrester's Consumer Technographics® Behavioral Study, attracts close to 14% (about 1 out of every 7) of US online smartphone owners. On average, users access the app almost every other day, and when they do, they spend more than a…
  • The Data Digest: The Future Of Mobile Digital Wallet Technology In The UK

    Anjali Lai
    15 Aug 2014 | 8:09 am
    By Kristopher Arcand It's no secret that mobile digital wallet technology is faring better in the US than in the UK; here in Boston, I use my LevelUp app at more than half of the retailers I visit (the app tells me I've visited one vendor 122 times!). However, only a few providers -- including PayPal InStore, V.me by Visa, and Paydiant -- are serving UK consumers. (Will Amazon be next?) To understand the popularity gap for mobile digital wallet technology between the US and the UK, Forrester leveraged its Technographics® 360 research approach to get a holistic view of consumers. By…
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    BrandSavant

  • A Look At Podcasting's Share Of Ear

    Tom Webster
    11 Sep 2014 | 9:46 am
    A brief cross-promotion for those of you interested in the podcasting space. We put out a fun video this morning on why podcasting is bigger than you think, using some brand new, unreleased data from Edison's Share of Ear report, and several attempts at humor.It's the first-but-hopefully-not-last in a series we call the Five-Minute Webinar series.You got five minutes! There's stats, jokes, and even my mastery of Prezi. Enjoy! A little more can be found over at the Edison site. Thanks!        
  • A Medium-Sized Problem

    Tom Webster
    9 Sep 2014 | 7:07 am
    By Michal Osmenda from Brussels, Belgium (Small and large coffee  Uploaded by russavia) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons In the past few weeks, I've read the following pieces on Medium: An article denigrating the practices of discount clothing retailers, written by the founders of a discount clothing startup; an article denigrating the state of music discovery solutions, from an executive at a new music discovery startup; an article denigrating allegedly fraudulent practices of some SaaS providers, written by the founder of a new SaaS…
  • Ten Books That Have Stayed With Me

    Tom Webster
    1 Sep 2014 | 3:43 pm
    I don't do a ton of these, but Douglas Karr tagged me on Facebook to name 10 books that have stayed with me. I swore off physical books several years ago (with very few exceptions) so there are some books that I have had physical copies of, have no longer, and bought again on Kindle. So, those probably qualify.  Also, my undergrad and graduate work prior to my MBA were in English Lit, so I read craptons of fiction, much of which I will spare you from. Anyway, here are 10, in no particular order:Thinking Fast and Slow, Daniel Kahneman. Think of an interesting behavioral…
  • Chasing Organic Reach on Facebook: An Investor's Dilemma

    Tom Webster
    25 Aug 2014 | 9:01 am
    By AdrianaGórak (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Mark Schaefer and I recently had the unique opportunity to analyze a significant dataset from AgoraPulse on the organic reach of around 8,000 Facebook pages.  Mark has done a far more exhaustive look at this dataset on his blog today (see "Coming Clean on Facebook Reach"), but the bottom line of our analysis is simple: yes, there has been a decline in the organic reach of brand pages on Facebook, and yes--that decline has been precipitous in many cases.Some categories of…
  • Why Twitter Is Not Television's Second Screen

    Tom Webster
    12 Aug 2014 | 7:03 am
    I've always hated the term "second screen." Certainly, as Time's Harry McCracken pointed out, Twitter has won the battle for "the place where people talk about TV." Twitter's dominance during the World Cup and other live sporting events pretty much put that one to bed. But Twitter is not television's second screen, because there is no such thing as a second screen. As my very smart friend Mitch Joel often says, there is only the screen in front of you.Practically, what that means in terms of Twitter is that when you are watching the big game, or The Walking Dead, or American Idol, the TV…
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    Nielsen Newswire - 2014

  • Multi-Screen Advertising is Growing in Canada

    quinwi02
    18 Sep 2014 | 3:29 pm
    Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
  • Nielsen TV: Digital Payments and the 'Network Effect'

    quinwi02
    16 Sep 2014 | 5:05 am
    What does the digital payment landscape look like today, what needs to happen to move the needle forward and who benefits as the shift happens? John Rountree, a principal at the Cambridge Group, offers some key insights.
  • Age Matters with Digital Shoppers

    quinwi02
    15 Sep 2014 | 1:30 pm
    E-commerce is growing around the world. In fact, global online purchase intention rates doubled—in some cases tripled—between 2011 and 2014 across more than half of 22 categories measured by Nielsen. But not all age groups are shopping online to the same degree.
  • The Rise of the Modern Convenience Store in Europe

    quinwi02
    15 Sep 2014 | 7:53 am
    Prior to the economic rebound, inflation and new space from large stores were the primary drivers of growth in Europe’s existing store formats. With a recovery still some way off, a new race to drive CPG spend is underway, and this race is to develop the modern convenience store.
  • Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

    quinwi02
    15 Sep 2014 | 4:53 am
    With more and more Americans warming up to the social TV norm, viewers have become valuable social ambassadors for programmers and advertisers alike as they amplify content and messaging through their social spheres. So are people tweeting about brands?
 
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    Compete Blog

  • The Weekly Compete Pulse

    Laura Cantwell
    13 Sep 2014 | 7:04 am
    Welcome to the weekend, and your weekly edition of the Weekly Compete Pulse! Take a look at some of our favorite articles from the past week below. ALS Ice Bucket Raises $110M In Donations, Marketers Take Note As discussed in our recent blog post, traffic to ALSA.org skyrocketed and demographics shifted drastically as a result of the #ALSIceBucketChallenge. This article by MediaPost discusses the exciting data via Millward Brown Digital. Take a look at the analysis here. 4 Reasons Why CEOs Need to Care About Digital Marketing According to MDG, some CEOs tend to have a less than favorable…
  • August’s Top 50: Old and News

    Laura Cantwell
    12 Sep 2014 | 4:59 am
    Image from: Celebrity / Shutterstock The August Top 50 is here! See which sites saw a spike in traffic and which fell in the rankings. CNN & Huffington Post: Both CNN and the Huffington Post saw MoM growth in August. CNN.com cashed in at #35 after seeing 13.53% growth while Huffingtonpost.com climbed three spots to #16 with 16.65% growth in August. Why might these sites have seen such an increase in traffic last month? Well, search referrals point to celebrities. During the month of August, Robin Williams passed, Tracy Morgan issued a public statement that he was struggling to recover…
  • ALS Ice Bucket Challenge: A Social Success

    Laura Cantwell
    11 Sep 2014 | 10:13 am
    Amyotrophic Lateral Sclerosis. Early this year, most Americans were minimally, if at all, familiar with the term. Cue the #ALSIceBucketChallenge, the organic social media awareness campaign of which Justin Timberlake, George W. Bush, and Bill Gates are all veterans. With $109 million dollars raised for the ALS Association, compared to the 2.8 million the organization raised in the same timeframe last year, we can concretely say that the ALS Ice Bucket Challenge has easily been the most successful social media campaign of Summer ’14. As discussed in our August Data is Now Live article,…
  • Are You Getting Mobile Right? (Part III)

    Katie Hrdy
    9 Sep 2014 | 8:01 am
    If you’ve read the other two posts in this series (here and here), you know that we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands: Where and how can we reach consumers on mobile? How can we engage consumers with mobile advertising? How can we increase our share of mobile consumer activity? In this post we’ll review the last question: How can marketers increase…
  • Sunday Series: Jocks and Geeks

    Laura Cantwell
    7 Sep 2014 | 7:10 am
    Image from: Geek / Shutterstock Exercise was big in July- both physical and mental. This week’s Sunday Series features two websites that each experienced strong MoM growth. Take a look at these fast moving categories to see how one industry heavyweight and one digital rookie punching above its weight class worked their ways to the top. The Brawn: July was an action-packed month for UFC.com. The site grew 34 percent with 771 thousand unique visitors during the month. Actually, July was strong for most mixed martial arts websites, with nearly every member of the top ten experiencing growth in…
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    Market Research Training from Research Rockstar

  • Getting Your Training Requests Approved: All in the Timing

    Kathryn Korostoff
    5 Sep 2014 | 8:28 am
    Here are three tips to keep in mind when submitting your training budget request: 1.Add context. When submitting your training request, put it in context. Rather than simply say, “I want to take a... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • 5 Ways You Know You Are an Awesome Market Researcher

    Kathryn Korostoff
    22 Aug 2014 | 1:10 pm
    Are there other attributes of an awesome researcher? Of course. But these five are the core. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

    Kathryn Korostoff
    8 Aug 2014 | 11:49 am
    The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: The High Price of Customer Satisfaction

    Kathryn Korostoff
    24 Jul 2014 | 12:18 pm
    Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. 1 In this... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
  • Article Synopsis: Still Full of Beanz (Effective Data Management)

    Kathryn Korostoff
    18 Jul 2014 | 2:19 pm
    Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. ... [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]
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    GreenBook

  • Who is Winning the Game of Devices? Mobile vs. Desktop

    Leonard Murphy
    17 Sep 2014 | 6:14 am
    10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop traffic online using data from live Google Analytics profiles. According to their latest statistics, Mobile traffic to websites will overtake Desktop by March 2017 based on the current rate of growth. This dovetails nicely with other projections from various sources and certainly aligns with the data being reported by online survey platforms regarding their ever-increasing mobile participants. This obviously has huge implications for research and should add additional emphasis to the push to adopt new…
  • Another Look At The Top Influencers In Market Research

    admin
    16 Sep 2014 | 4:33 am
      Editor’s Note: Recently Ray Poynter conducted an experiment to understand the role and definition of influence in the Twitterverse among market research professionals. That was an exercise that generated a lot of interest from the research community, and now our friends at LRW have thrown their hat into the ring using their own proprietary influence model. So what does this tell us?  It’s seems that there is no clear cut model of measuring influence today, but it’s important that as an industry we understand the various approaches and work to develop some…
  • Nice Was Very Nice Indeed! ESOMAR Congress Review

    Ray Poynter
    12 Sep 2014 | 6:53 am
      By Ray Poynter Some locations make conferences better, and Nice (in the south of France, just a few miles from Monaco and Italy) is one such location. The ESOMAR Congress had the advantages of good weather, the friendliness of the people in Nice, great restaurants in the town, a good agenda, a great exhibition, and over 1000 delegates from over 70 countries. The key takeaway, for me, from ESOMAR Congress was optimism and a lack of angst. This year there was none of the woes and worries that have been common in recent years. There were no widespread wails on the topics of DIY,…
  • AMSRS 2014: Context Is King Down Under

    Tom Ewing
    11 Sep 2014 | 3:35 am
      By Tom Ewing In an ever more international industry, great research events need to balance the local and the global. They have to be a showcase for awesome local work and an opportunity for networking and catching up with friends and rivals, but at the same time they need to reflect a business that is changing rapidly across the world. Some of the most enjoyable events I’ve been to achieve this balance – a strong flavour of a specific research market, combined with content that tries to move the worldwide research conversation forward. The AMSRS (Australian Market & Social…
  • Brain Scans, Cultural Popularity And Sample Sizes

    Thomas Zoëga Ramsøy
    10 Sep 2014 | 8:38 am
      Editor’s Note: The business of market research is changing rapidly, and nonconscious measurement techniques are growing ever more important as a class of consumer insight techniques. Nonconscious methods are an area exhibiting rapid cycles of innovation and growth. Certainly adoption has been slow for a variety of reasons, but the impact across many categories has been high. In today’s post one of the preeminent applied neuroscientists in the world today, Dr. Thomas Ramsoy, gives a bit more insight into why this is such an important and topic and what traditional market…
 
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    Qualvu

  • Deliver the best research of your life

    Betty Bramlitt
    12 Sep 2014 | 7:55 am
    If you are like most market researchers, you are always looking for the perfect research partner. That brilliant moderator who can deliver the voice of the customer data and the insight that helps you make better business decisions. At Qualvu, we look … Continue reading →
  • Webinar: Beyond PowerPoint by the Pound

    Brooks Pettus
    31 Jan 2014 | 9:57 am
    Wednesday, February 6th at 2pm MST Traditionally the final deliverables of qualitative studies are PowerPoint decks – the “big bang” of insights and recommendations. However qualitative research video is a treasure trove of crucial consumer knowledge. Innovative technology built for consumer … Continue reading →
  • Notes from the next 10,000 hours: The Truth behind Consumer Reviews

    Betty Bramlitt
    26 Mar 2013 | 8:33 am
    Each month, and sometimes more often, we would like to share a missive from one of our team. We have a remarkable group of market researchers, project managers, designers, and relationship managers; here is a window into their thinking and … Continue reading →
  • Analyze… the next generation

    Betty Bramlitt
    19 Feb 2013 | 4:19 pm
    End of the day, our clients want to be able to make better business decisions. The opportunity for Qualvu is to bridge from richer data to differentiated learning. Great researchers help. 1500+ projects worth of experience in systematically coding data … Continue reading →
  • Notes from the next 10,000 hours: Mashing up methodologies: richer data and the comfort of the familiar

    Betty Bramlitt
    11 Feb 2013 | 3:06 pm
    Each month, and sometimes more often, we would like to share a missive from one of our team. We have a remarkable group of market researchers, project managers, designers, and relationship managers; here is a window into their thinking and … Continue reading →
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    Relevant Insights

  • Net Promoter Score Caveats

    Michaela Mora
    11 Sep 2014 | 12:41 pm
    This year I have been involved in several A&U and customer satisfaction studies in which clients invariably have insisted in including the “would recommend” version of the Net Promoter Score question. I often had to argue against the tunnel vision focusing on this metric as the tell-all sign of how a business is doing. A recent article on the subject inspired me to jot down what I have learned over the years regarding the NPS: Likelihood to recommend can be driven by different factors that not necessarily have a greater impact on overall satisfaction or likelihood to use a product. I…
  • How to Link Customer Loyalty To Profits

    Michaela Mora
    9 Jun 2014 | 5:00 am
    Whenever there is sample of customers being surveyed, clients often want to capture attitudinal metrics such as: overall satisfaction, likelihood to recommend and to use or buy their products again. High scores in these metrics are usually interpreted as indicators of loyalty and contributors to the company’s profits. The problem is that, often, clients don’t have access to data about customers’ purchase behavior or if they have it, it is not analyzed in conjunction with these attitudinal metrics. However, without data on customers’ actions, conclusions on customer loyalty are made on…
  • Test The Fine Print To Gain Happy New Customers

    Michaela Mora
    10 Feb 2014 | 11:48 am
    I recently had such a bad experience becoming a new DirecTV customer that it made me think of how they could have avoided it with the help of research. I took an offer from Sam’s Club to become a DirecTV customer, which included a FREE Genie DVR, their most advanced DVR. I made sure to read the fine print, which I thought I understood, but apparently I did not. I received a regular HD DVR, which I didn’t realize I got until I tried to use their GenieGo app. I called 4 times to customer service. The first 3 times, they cited that DirecTV offers were contingent on the customer’s credit…
  • Marketers: Customer Events Are Not Focus Groups

    Michaela Mora
    9 Dec 2013 | 2:09 pm
    More and more I see marketers trying to water down research methods, many times driven by budget constraints, but quite often by lack of understanding of what each research methods provides and how departing from certain methodological rules can bias the results and renders the research useless.  This cartoon by Tom Fishburne, makes fun of how often focus groups are used for the wrong purpose, or I’d say when the purpose is unclear. I can’t emphasize enough the importance of having clear objectives and being aware of what focus groups can and cannot accomplish. For more on this, check…
  • Conjoint Analysis Myths

    Michaela Mora
    22 Oct 2013 | 6:26 am
    The use of conjoint analysis methods has increased over the years in different industries, and as Chris Chapman, from Google, indicated in his presentation at the 2013 Sawtooth Software Conference, this family of techniques has been successfully used to: Determine feature preference Predict market share Find unmet needs in product portfolios Determine likely response from competitors However, this has led to some misconceptions about conjoint analysis that need to be discussed to adjust expectations. Based on his experience, Chapman lists some of the misunderstandings clients have regarding…
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    Nearshore Americas | The New Axis of Outsourcing

  • IBM to Retrain Outsourcing Employees in Bid to Boost Competitiveness

    Narayan Ammachchi
    18 Sep 2014 | 8:21 am
    By Narayan Ammachchi Technology giant IBM has reportedly asked some of its employees in its technology outsourcing business in the United States to undergo training and accept a 10% salary cut for the next six months. According to reports, IBM chose to offer them training instead of laying them off for being less competitive. But these employees, according to the New York Times, say the step is a cost-cutting tactic disguised as a training program. It is not clear as to precisely how many employees have been told to undergo training. According to the NYT article, “a few hundred employees in…
  • IFC Lends Brazil $97M to Help Boost its Telecom Infrastructure

    Narayan Ammachchi
    18 Sep 2014 | 8:14 am
    Narayan Ammachchi The International Finance Corporation, a unit of the World Bank, has decided to invest US$97 million in Brazilian telecom carrier ON Telecom to help the South American country bolster its telecommunications infrastructure. The financing package is comprised of US$27.5 million in equity purchase and a loan of up to US$70 million, including the equivalent of approximately US$40 million in syndicated loans. Low Internet penetration has long been a hurdle for Brazil to boost its economic fortunes, with low Internet speeds also becoming an increasingly common complaint across the…
  • Don’t Underestimate Discipline: The Real Key to Agile Development

    Norberto Gaona
    17 Sep 2014 | 2:08 pm
    By Norberto Gaona According to the professionals, Agile software development is not just a new methodology; it’s a new way of thinking; a way to speed up your entrance into the market, helping you to manage your ever-changing business needs and bring operations in line with IT and business objectives.  According to the 8th Annual Survey of the State of VersionOne’s Agile Development, in which 3,501 members of the global development community were interviewed, 88% of organizations use Agile development, showing an increase on the 84% seen in 2013and the 30% seen in 2011. The report also…
  • Southwest Airlines to Launch Daily Flights to Costa Rica

    Narayan Ammachchi
    17 Sep 2014 | 9:54 am
    By Narayan Ammachchi U.S. carrier Southwest Airlines has announced plans to launch daily flights to Costa Rica, its first Central American destination. The Dallas-based carrier said it has applied for permission to fly from Baltimore the Costa Rican capital San Jose. The flights are due to begin from March 7. “We look forward to offering the nature, culture, history, cuisine, adventure, peace, and prosperity of Costa Rica to even more visitors from the United States,” reacted Costa Rica’s Tourism Minister Wilhelm von Breymann Barquero. Southwest Airlines customers elsewhere in…
  • Atento to Follow Globant by Making an IPO on the New York Stock Exchange

    Narayan Ammachchi
    17 Sep 2014 | 8:34 am
    By Narayan Ammachchi Atento, a Spanish call center operator with extensive operations in Latin America, has announced that it aims to raise about US$321 million through an initial public offering (IPO). Formerly a customer care unit of the European telecom giant Telefonica, Atento is currently owned by Boston, MA-based private equity firm Bain Capital Partners LLC. The call center operator will reportedly float about 14.6 million shares on the New York Stock Exchange, with analysts expecting its IPO to be priced between US$19 and US$22 per share. Bain Capital’s stake in Atento will…
 
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    Peanut Labs

  • Why do people hate marketing research surveys?

    Annie Pettit
    17 Sep 2014 | 4:00 am
    With thousands of surveys and millions of survey completes taking place every year, a lot of people have contributed to the improvement of thousands of existing products, and the creation of thousands of new products.
  • The Oscars of Marketing Research: Peanut Labs’ Chief Research Officer wins ESOMAR’s Excellence Award for the Best Paper

    Annie Pettit
    12 Sep 2014 | 1:44 pm
    For the 2013 ESOMAR Congress held in Istanbul, Annie Pettit, Kartik Pashupati, Melanie Courtright, Roddy Knowles wrote a paper called Multimode, Global Scale Usage. They were delighted when it won Best Methodological Paper at Congress.
  • How do people know your research company isn’t a scam?

    Annie Pettit
    10 Sep 2014 | 6:48 am
    There are hundreds, possibly thousands, of companies out there looking for people to answer surveys. Some of these companies are legitimate marketing research companies that truly want to hear opinions from people. Other companies are less than upfront and may  be more interested in marketing to people or selling products. But how do people know which is which? In our survey, Continue Reading
  • 22 things we care about more than privacy

    Annie Pettit
    28 Aug 2014 | 7:24 am
    When asked to choose the one single issue that is most important to them, people rank privacy as the 23rd topic in a list of 29 options. And, privacy takes just 1% of the vote. However, when the focus is simply on privacy, 42% of people say that they are very worried.
  • Why do people like marketing research surveys?

    Annie Pettit
    26 Aug 2014 | 6:09 am
    With thousands of surveys, and millions of survey completes taking place every year, there's no denying that people like taking surveys. Have you ever wondered why? Let's find out!
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    PeopleMetrics » Customer Experience Strategy Blog

  • Learn from the Best: Tips on Being Customer Centric

    Sara Gates
    25 Aug 2014 | 9:09 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. The Magic is in the Client Facing Employee Team…
  • The Simple Secret to the Ultimate Customer Experiences

    Sara Gates
    18 Aug 2014 | 8:20 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. Be Nice to Your Customers When asked what keeps…
  • Unbelievable Comcast Customer Call and What You Can Do About It

    Xand Griffin
    14 Aug 2014 | 8:42 am
    Social media. Like most people in business, you probably fall in one of these camps: absolute adoration or total apathy. But, one day, a customer service disaster could explode and go viral. Why me? Why my company? This one customer service call is going to ruin my brand! I’ve worked so hard to build it the right way, and why, oh, why did this one employee do that one thing?! One thing you can soothe yourself with when the inevitable happens: social media has a short shelf life. Yes, it may seem like the world is ending right now. But, I promise you a bigger and badder fail is going to come…
  • 5 Tips to Being a Customer Experience Rock Star

    Sara Gates
    11 Aug 2014 | 8:33 am
    In an effort to discover the experts within our clients’ companies that truly understand customer experience, we used customer feedback to identify those individuals who consistently deliver an exceptional customer experience. In 2011, we launched our first annual Brand Ambassador Awards to recognize these outstanding individuals. After discovering who the best of the best are, we picked their brains to discover why they are the best of the best. The following are the experts’ best practices for delivering exceptional customer experiences. Like-Minded Teams Create Better Customer…
  • TD Bank Made Me Cry and Reached Millions of Customers

    Xand Griffin
    6 Aug 2014 | 10:18 am
    TD Bank made me cry today. Picture this: I’m at my desk in an open-office workspace, when a co-worker IMs me a video about TD Bank. I had previously written on switching from TD Bank to an online bank named Simple, so I’m interested, and I click the link. About halfway through, my eyes well up with tears. In addition to handing twenty dollars to everyone who came to specific Canadian locations and depositing the same amount to online banking customers, last week TD transformed their normal ATMs into Automated Thanking Machines for 12 very lucky customers. Emotional and striking, this…
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    AYTM

  • Phone Upgrades Survey: New Options Not Leading to More Frequent Upgrades

    Anne Pilon
    18 Sep 2014 | 6:32 am
    Several mobile carriers have released innovative new phone options in recent weeks, including Apple’s long-awaited announcement for its iPhone 6. And with all these new options, there are likely a lot of mobile customers who would like to upgrade from their current model. So just how often do most people upgrade their mobile phones and cell phone contracts? Phone Upgrades In Ask Your Target Market’s latest survey, just 6% of respondents said they got a new phone within the last month. 9% got one within the last 3 months. 16% got one within the last 6 months. 22% got one within the last…
  • Job Market Survey: Outlook, Opinions Not Changing Quickly

    Anne Pilon
    17 Sep 2014 | 6:52 am
    The latest numbers on the US job market are in, and they’re pretty encouraging. American now reportedly has nearly 5 million job openings, and the signs point to those numbers continuing to improve. So how do Americans feel about the current job market? And have their opinions changed at all over the past year? Job Market In Ask Your Target Market’s latest survey, just 7% said they have a very positive outlook on the current job situation in their area. 38% have a somewhat positive outlook on the current job market. 39% said they have a somewhat negative outlook. And 17% have a very…
  • Apple Watch Survey: Current Customers Somewhat Interested in New Device

    Anne Pilon
    16 Sep 2014 | 6:58 am
    Last week, Apple made the much-anticipated announcement about its first smart watch. The Apple Watch is intended to connect with the user’s iPhone and work with apps much like a wearable smartphone. It’s not the first smart watch or wearable tech devices, but none of the other devices have been widely adopted just yet. So how many are interested in purchasing Apple’s version? Apple Watch In Ask Your Target Market’s latest survey, 64% of respondents said they have already heard about the new Apple Watch. 10% said they are definitely interested in purchasing the Apple Watch when it is…
  • Spotify Ads Survey: Most Prefer Ads Over Monthly Fees

    Anne Pilon
    15 Sep 2014 | 6:11 am
    Music streaming service Spotify recently announced a mobile advertising program that will allow users to watch a quick ad in exchange for about a half hour of free music. Previously, mobile users had to pay a monthly fee in order to access Spotify’s service on mobile devices. So what do Spotify users think about this offering and about mobile ads in general? Spotify Users In Ask Your Target Market’s latest survey, 20% of respondents said they currently have a Spotify account. Of those users, 25% said they often listen to Spotify on a mobile device. 35% said they sometimes listen to…
  • Shopping Security Survey: Breaches Increasing Concerns for Shoppers

    Anne Pilon
    12 Sep 2014 | 6:02 am
    Home Depot recently confirmed that hackers broke into the stores systems to gain access to customers’ payment information. This isn’t the first breach of this kind to impact shoppers – Target made headlines at the end of last year when hackers stole payment information from the store’s holiday shoppers. How many people are worried about shopping security thanks to incidents like these? Card Users In Ask Your Target Market’s latest survey, 58% of respondents said they often use credit or debit cards while shopping. The information from those cards is what is most likely to be…
 
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    Plum Voice

  • Benefits of Choosing an Experienced Technology Vendor

    Jennifer Saksa
    4 Sep 2014 | 9:30 am
    Share This: As we have discussed before, the vendor is just as important as the technology they’re providing. Here are some of the advantages a more […] …read more The post Benefits of Choosing an Experienced Technology Vendor appeared first on Plum Voice.
  • Respond to Customer Complaints in Real Time

    Charlie Smith
    28 Aug 2014 | 11:17 am
    Share This: It’s about time. Customers, like everyone else, have a different notion of time than they used to. The internet and mobile devices have […] …read more The post Respond to Customer Complaints in Real Time appeared first on Plum Voice.
  • Fast AND Accurate Customer Service

    Charlie Smith
    28 Aug 2014 | 10:42 am
    Share This: When we think of customer service, it’s important that we think about results first. Sure, it’s great to wow a customer, delight them. […] …read more The post Fast AND Accurate Customer Service appeared first on Plum Voice.
  • Give Customers a Voice, Heed Their Criticism

    Charlie Smith
    21 Aug 2014 | 2:52 pm
    Share This: In an apparent attempt to reduce the number of negative reviews it receives online, a hotel in Hudson, New York, decided to start […] …read more The post Give Customers a Voice, Heed Their Criticism appeared first on Plum Voice.
  • Do Post-Call Surveys for Real-Time Customer Service Recovery

    Charlie Smith
    14 Aug 2014 | 9:51 am
    Share This: Most customers use self-service to get in and out quickly, so it’s no surprise when they don’t want to do a post-call survey. […] …read more The post Do Post-Call Surveys for Real-Time Customer Service Recovery appeared first on Plum Voice.
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    uSamp Blog

  • 7 Ways Geofencing is Transforming Mobile Market Research and Marketing

    adrien
    17 Sep 2014 | 11:49 am
    By Allen Vartazarian, Vice President of Product Imagine using location-detection software to help locate when shoppers are leaving certain department stores during the height of Black Friday, or contacting customers as soon as they’re walking out of a movie to survey their experience. Geofencing—a virtual way of geographically setting a perimeter around a particular point—allows market researchers to follow the foot traffic anywhere from an entire city block to one retail store. By determining the longitude and latitude of a particular location and then setting a radius around—for…
  • Around the Web: Surveys Must Change to Fit Mobile Devices

    adrien
    10 Sep 2014 | 10:42 am
    By The Editors With the massive move to mobile, online surveys must evolve to meet consumers’ usage. Patrons no longer want to fill out lengthy questionnaires on their computers. The trend is pushing toward fun, visual elements. GetFeedback.com, an online survey startup, combines video clips and photographs so viewers can respond quickly and easily. Forrester analyst Roxana Strohmenger shares an example in her annual report, “The Mobile Market Research Landscape,” that instead of asking concertgoers their thoughts during a music festival—let them record what they like and don’t…
  • Around the Web: How Mobile Impacts Shopping & M-Commerce

    adrien
    9 Sep 2014 | 10:32 am
    By The Editors Mobile commerce is rapidly changing as more consumers are using their smartphones to purchase, comparison shop and access discounts. A recent white paper by iModerate, in partnership with uSamp, reveals what customers are buying on their phones and what features make mobile shopping better. Convenience in browsing and purchasing for mobile users is the top reason users shop on their smartphone. Other positive attributes for shoppers are increased accessibility, efficiency and consumer awareness. The choice of device dictates what purchases were made. Music, movies, games and…
  • Around the Web: Three Trends in Mobile Market Research

    jared@usamp.com
    5 Sep 2014 | 9:41 am
    By The Editors Even in low-income rural countries, mobile phones are ubiquitous. In this post at GreenBook, Ray Poynter, author of the Handbook of Online and Social Media Research, highlights that ubiquity as a key component in the growth of mobile market research because 70 to 80 percent of adults around the world own a mobile phone—and that rate is likely to increase. Poynter says instead of thinking of mobile as simply a survey-taking device, “the phone is now a window into people’s lives.” Instead of trying to reach consumers through prior methods—phone surveys, door-to-door…
  • 5 Things Every Survey Programmer Wishes You Knew About Mobile Research

    adrien
    4 Sep 2014 | 10:39 am
    By Joe DiGregorio, Senior Director, Global Programming As is the case with any trend in market research, large or small, the rapid growth of data collection on mobile devices has brought with it countless new tools and methodologies. Having started my career at the dawn of the transition from computer-assisted telephone interviewing (CATI) to online as a method for data collection, I’ve lived through many of the challenges associated with this type of transition before. There’s a game-changing medium in town, and (almost) everyone wants a part of it. Clients are told they need it but…
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    Research Access

  • Satisfaction Is Transactional, Commitment Is Relational

    Rob Klein
    16 Sep 2014 | 1:00 am
    What Is Commitment? It is critical to understand that loyalty and commitment are two different constructs: Loyalty is behavioral (i.e., What you buy) Commitment is emotional (i.e., How you feel about what you buy) From a marketing perspective, loyalty can be bought while commitment cannot. A person can be behaviorally loyal to your brand, using it over and over but not be committed emotionally to the brand. These customers are vulnerable to switching because: The brand experience may falter. They just don’t care that much about brand choice. Another brand may come along with a better offer.
  • Optimizing PPC Campaigns by Better Understanding Connotation and Motivation

    Greg Timpany
    15 Sep 2014 | 7:23 am
    On September 10, the crew from Marketing Experiments asked a very pertinent question: How can we change our Pay-Per-Click (PPC) ads to improve their impact? In classic Marketing Experiments fashion, the speakers presented multiple ads with slight variations in the traditional A/B test format. Below is an example of some of the ads they tested: Version A Bayside Marin Clinic baysidemarin.crchealth.com/ Alternative Health Recovery Center. Very Private & Exclusive. Call Now.   Version B Bayside Marin Center baysidemarin.crchealth.com/ Alternative Health Recovery Center. Very Private…
  • A Gentle Introduction to Concept Development

    Martha Guidry
    12 Sep 2014 | 12:42 pm
    The following is an excerpt from Marketing Concepts That Win! Save Time, Money and Work by Crafting Concepts Right the First Time by Martha Guidry. Published under license from the author. Behind every successful product or service lies a powerful concept. It is really that simple. Product and service offerings that win in the marketplace are successful in presenting an idea that combines a clear benefit with invisible consumer logic. This combination produces winners, even in our noisy consumer environment. According to various research studies, between 50 and 80 percent of new products…
  • NPS Requires Much Larger Sample Sizes Than Alternatives

    Randy Hanson
    11 Sep 2014 | 6:23 am
    At Market Strategies, we receive all sorts of questions about Net Promoter Score (NPS): Where did it come from? What are its major pros and cons? Is it the Holy Grail of marketing research or not? I answered many of these three years ago in an article for the AMA’s Marketing Research Magazine. This post addresses the surprising volatility of NPS and how this continues to be a big challenge for users. We frequently hear statements like: “_____ seemed a bit surprised again this quarter by some of the [large] swings in NPS scores.”  Our clients see differences that seem like they…
  • Understanding TURF (Total Unduplicated Reach and Frequency)

    Greg Timpany
    9 Sep 2014 | 5:48 am
    On Tuesday, August 26, Survey Analytics asked the question “What is TURF Analysis?” Although it has nothing to do with football, it has numerous uses in media as well as product and services research. TURF (Total Unduplicated Reach and Frequency) got its start in the early days of media planning, where planners sought to maximize the reach and frequency of their advertising while minimizing overlap between media outlets. But it has far more uses than that. When is TURF applicable? Of course, if you are involved in estimating which media outlets will allow you to reach the broadest,…
 
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    Edelman Berland

  • A Day in the Life: Thibault, Vice President, Paris

    Allison Quigley
    28 Aug 2014 | 5:43 am
    Our ‘Day in the Life’ series continues this week with Thibault Moreau, a Vice President in our Paris office. Name: Thibault Moreau What is your title? Vice President What office are you located in? Paris How many people are on your team? It varies between 5 and 7 Tell us about your job. I would summarize my job in a single word “anticipation”. It is at the root of our business in every dimension: anticipating issues within a project, anticipating client needs, employees’ expectations, competitors’ innovations etc. It constantly pushes us to rethink the way we work and the quality…
  • Getting In-Feed Sponsored Content Right

    Allison Quigley
    22 Jul 2014 | 9:55 am
    The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial. The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format. Learn more in the presentation and infographic below. Some key findings: 60% of US news audiences more open to…
  • Survey Shows ‘Reusable’ Shopping Bags are Minimally Reused

    Jason McGrath
    13 May 2014 | 12:47 pm
    Paper, plastic, or neither? This ubiquitous question posed at the checkout aisle was recently examined in a comprehensive consumer study by Edelman Berland. Amidst a trend of grocery bag regulations in some cities and states, ‘reusable’ shopping bags which include non-woven polypropylene and low density polyethylene bags, are often emphasized in legislation as an environmentally friendly alternative to paper and plastic bags. The team conducted this consumer survey to determine how often consumers reuse their ‘reusable’ bags and also find out which bag consumers ultimately pick for…
  • The “Borderline Insane” Plan to Sell UK Taxpayers’ Data

    Tom Hashemi
    25 Apr 2014 | 6:00 am
    A few days ago, we heard that Her Majesty’s Revenue & Customs (HMRC) is looking at ways it can sell the personal data of UK taxpayers to private firms. The announcement has been derided by civil liberties campaigners including David Davis MP, a senior Conservative, who called the decision “borderline insane.” Davis told The Guardian: “It defies logic that we would remove [existing laws on data sharing] at a time when data can be collected by the gigabyte, processed in milliseconds and transported around the world almost instantaneously.” The MP, who famously resigned his…
  • A Day in the Life: John, Research Executive, London

    Allison Quigley
    18 Apr 2014 | 8:40 am
    Our ‘Day in the Life’ series continues this week with John Morris, a Research Executive in our London office. Name: John Morris What is your title/position? Research Executive What office are you located in? London How many people are on your team? 3 on my team and 26 in the London office. I’m on ‘Team Unilever’ with Tracy Hubbard and Jacqueline Wallace. Tell us about your job.  I generally work on multi-market, quantitative research projects, most recently uncovering how women really feel about their hair. I am involved in all stages of the research process, including scripting…
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    Gleanster Insights Blog

  • 3 Sample Lead Nurturing Campaigns (by Industry)

    Ian Michiels
    16 Sep 2014 | 1:38 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Relevance is the most important variable in lead nurturing campaigns; the message, channel, and timeliness of the communication must resonate with your target audience.  This holds true for every interaction in a drip or trigger campaign, not just the point of contact with a prospect.  That’s why marketing automation solutions are so important to nurture marketing.  It’s just not possible to manually engage and monitor prospects at different stages of the buying cycle without automation and behavior-based…
  • Digital Asset Management Adoption Trends in 2014

    Ian Michiels
    15 Sep 2014 | 12:16 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. We crunched through the numbers from our recent publication of the 2014 Digital Asset Management Gleansight benchmark report and found a few notable trends that are worth keeping eye on if you are in the market for a DAM investment or considering improvements to your existing DAM infrastructure. You can also check out vendor comparisons in our FLASH vendor rankings on Digital Asset Management.   View the DAM FLASH and sort the RAW data. If content is king, it needs a castle. These days, content creation demands on…
  • What is big data?

    Nick Rojas
    12 Sep 2014 | 10:06 am
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. What is big data? It seems like a simple question, but many people may not realize the layers of complexity that actually lie behind it. There’s a lot of buzz about big data, particularly over the last few years, but the concept of overwhelming volumes of data has been around since 1941, according to the Oxford English Dictionary. The term “big data” itself was added to the Oxford English Dictionary in 2013, and defines it as “Extremely large data sets that may be analyzed computationally to reveal patterns,…
  • 3 Compelling Trends to Watch in Marketing Automation

    Ian Michiels
    11 Sep 2014 | 10:46 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. In August Gleanster published the 2014 Marketing Automation benchmark report, covering 53 vendors, complete with vendor rankings (based on end-users) and analyst commentary on each vendor. The marketing automation vendor rankings showcase user perceptions across four criteria: ease of use, ease of deployment, features, and overall value. A minimum of 8 users for each solution featured on the FLASH rank these providers on a scale of 1 to 5. Click here to view the raw data from the Marketing Automation FLASH What are the…
  • Marketing Automation Adoption Trends in 2014

    Ian Michiels
    10 Sep 2014 | 11:00 pm
    Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. In August Gleanster published the 2014 Marketing Automation benchmark report, covering 53 vendors, complete with vendor rankings (based on end-users) and analyst commentary on each vendor. The marketing automation vendor rankings showcase user perceptions across four criteria: ease of use, ease of deployment, features, and overall value. A minimum of 8 users for each solution featured on the FLASH rank these providers on a scale of 1 to 5. Click here to view the raw data from the Marketing Automation FLASH What are the…
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    Under30CEO

  • Personal Finance Lessons From Former Athletes Who Went Broke

    GuestAuthor
    18 Sep 2014 | 6:00 am
    Professional athletes perform jobs that only a select few can accomplish — and are paid handsomely for it. Fans follow players’ every move on the field and, when things sometimes go wrong, away from the arena. Many athletes begin playing for a living while they’re still teenagers; others spend cursory stints in college due to pro leagues’ rules preventing earlier entrance. Consequently, most athletes aren’t trained to effectively budget their considerable earnings. Examining some notable financial blunders can help us avoid similar, smaller-scale pitfalls. Here are four former…
  • What Bali Taught Me About Life and How to Use It

    Matt Wilson
    17 Sep 2014 | 6:00 am
    Pic from last week before being invited into the Balinese temple… I know what you’re thinking: “Oh great, another what I learned traveling the world, detached from real life” post. At this point, we’ve heard all the cliches: “travel changes you,” “helps you seek new perspectives,” “gets you out of your comfort zone…” But here’s the truth: For centuries, man has had incredible curiosity and desire to explore the world… and man still loves writing in moleskin travel journals. There is something about taking the train to Machu Picchu and following in the…
  • Tech VENTure: Interview with Ryan Fant of Keen Home

    Michael Luchies
    16 Sep 2014 | 6:00 am
    We’ve all had restless nights: staring up at the ceiling, hoping to fall asleep. As an air vent blew warm air into the face of Ryan Fant keeping him awake, he faced a dilemma. He could turn off the heat and freeze to death, or pile blankets and pillows over his head to avoid the annoyance. For Ryan, opportunity was staring down at him, and he chose neither option. Instead, he turned to fixing the problem on a wider scale with his own venture. Ryan is co-founder of Keen Home with Nayeem Hussain. Keen Home builds hardware devices that enhance the core functions of the home. The company’s…
  • Four Reasons Why You Should Do Things At Work That Scare You Sh!tless

    Under30CEO
    15 Sep 2014 | 6:00 am
    You’ve made it. You’re here. I can only assume you made it this far because you’re NOT doing things from nine-to-five that scare you sh*tless. Now that I have the assumption train rolling down the tracks, allow me to make one more sweeping—but, very calculated—generalization. I’m fairly confident that the majority of you reading this post, at one point or another in your academic career, became visibly uncomfortable (I’m talking fingernail-biting, palm sweating, I’d-literally-rather-be-anywhere-but-here uncomfortable) anytime a professor stood…
  • 6 Ways to Boost Sales After a Slow Summer

    theyec
    12 Sep 2014 | 6:00 am
    What are some simple strategies I can use to turbocharge sales numbers after a slow summer? The following answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Run Giveaways With Bloggers Run giveaways with bloggers and ask customers to sign up for your email list to enter. This will serve multiple purposes. It gives you…
 
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    Joel Rubinson on Marketing Research

  • Six things marketers should do differently in an era of first party data

    Joel Rubinson
    16 Sep 2014 | 7:12 am
    Consumer behaviors regarding your brand are no longer limited to transacting with you.  In a digital age, consumers can also visit your website, download your app, register with you in some way (e.g. sign up for newsletters), share your content, answer your surveys, etc. All of this creates first party data, defined by Ad Age as …information collected directly and stored by website publishers, retailers and other types of companies about their site visitors or customers. I’d make the definition a bit more expansive and add in Facebook fans and Twitter followers, etc. especially since…
  • Creating a research transformation agenda for 2015

    Joel Rubinson
    18 Aug 2014 | 6:47 am
    The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. We know purchase intent sucks as a primary measure (in my experience, as many as 70% who say they “definitely will buy”, don’t) but because we have norms, we refuse to give it up.  We know trackers have to evolve but we don’t want to disrupt trends. The result?  Our research programs are falling more and more out of sync with marketing in a digital, social, mobile world. So, here is how to get out of the rut we are in. When I was Chief Research Officer at the ARF, I…
  • Data driven marketing…knowing the consumer and then doing something with it

    Joel Rubinson
    10 Jul 2014 | 4:49 am
    The former chief marketing officer at Procter and Gamble, James Stengel, said in 2012 responding to a question about how to achieve brand growth, “Get to know the consumer and then do something with it.”  Marketing research has always had more success with the first part of this statement than the “doing something with it” part. When marketing research conducts a survey among 1,000 people, you get to know 1,000 people. Important insights but limited to what you can ask in a survey, and then of limited use for media targeting purposes where media placement strategy always seems to…
  • Live from the ARF…The ABCs of Programmatic Ad buying…why MARKETERS should care

    Joel Rubinson
    9 Jun 2014 | 10:24 am
    This is the first of a two part blog series…the next blog will be…why RESEARCHERS should care. Ted McConnell is an amazing agent of change, having led digital advertising innovation for Procter and Gamble before becoming a consultant and the lead subject matter expert on digital for the ARF. He recently authored the book “The Programmatic Primer” for WARC, the Worldwide Advertising Research Council. The ARF has rightfully placed emphasis on programmatic buying this year at their Audience Measurement conference. Ted’s ideas on programmatic buying are exciting to me as they are the…
  • The biggest problem with the marketing funnel is that it leads to the media funnel

    Joel Rubinson
    27 May 2014 | 4:20 am
    Yes, the purchase funnel as a linear model in a non-linear world, is a big problem. My own shopper research done in partnership with InsightsNow on behalf of AOL proves that a high percent of brand consideration now forms as people are doing their pre-shopping research or right at the point of purchase. McKinsey found the same thing. However, the BIGGEST problem with the marketing funnel is that it leads to the media funnel.  Because we think awareness comes first, then consideration then finally purchase, we move from big to small, from reach to targeted advertising, from attitudes to…
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    MarketsandMarkets Blog » Telecom & IT

  • Cloud Computing in Education Market – 4 Growth Factors to Remember

    MarketsandMarkets
    19 Sep 2014 | 12:20 am
    Cloud computing has become the buzzword for many industries today. It is a system of using a dedicated network of remote servers on the internet. Rapid rise in demand for the cloud computing, revolution in the global information technology market and tremendous advancements in the global education sector are creating strong business prospects for the global cloud computing market. the market is aiming at impressive growth in the coming few years, mainly because of the rapid adoption of technology and growth in education sector of the emerging markets like Asia Pacific, Latin America, Africa,…
  • Rich Communications Services Market Driven by 4 Major Drivers

    MarketsandMarkets
    17 Sep 2014 | 11:33 pm
    The RCS or rich communication service is a platform based on IP multimedia subsystem. It enables delivery of communication services beyond the traditional messaging and voice services. The RCS services help the mobile operators to raise higher revenue and provide enhanced communication services to their customers. Strong rise in demand and rapidly improving technology are some of the vital drivers for the global rich communications services market. The increased reach of the mobile operators to grab new opportunities are driving this industry on global level. Rising demand from the emerging…
  • Telecom IT Services Market Growth Controlled by Financial Pressures and Competency Needs

    MarketsandMarkets
    16 Sep 2014 | 3:00 am
    Rapid rise in the global telecommunication industry is influencing the overall progress of the information technology and telecom industry on the whole. Technological advancements and widespread dependency on technology are some of the major influencers for the rising demand in the telecom IT services market. As a result, the industry is expecting to continue its impressive growth in the next few years to come. This growth is majorly driven by different end-users industries and penetration across the emerging regions of the world. Complex portfolios of business operations are also made the…
  • Video Surveillance Storage Market – 3 Major Drivers

    MarketsandMarkets
    12 Sep 2014 | 2:13 am
    Video surveillance systems are rapidly replacing traditional systems as a safer option. They provide details of a possible danger at early stage and also deter the criminals by their presence at different important locations. Storage of the surveillance data collected by video security systems is an issue requiring immediate attention for many enterprises. Growing adoption of these surveillance systems is contributing to the saturation of data by large margins. Growth in demand for the storage systems is creating growth prospects in the global video surveillance market. Technological…
  • Software Defined Networking (SDN) Market Driven by Rising Mobility Needs

    MarketsandMarkets
    10 Sep 2014 | 11:24 pm
    Software defined networking or SDN allows the network administrators to manage the services through abstraction. SDN services have come across as a huge helping hand for the telecommunication providers who have been looking for the ways to increase efficiency of the networks and optimize the costs. Growing adoption of computer networking and these advanced technologies are creating strong growth prospects for the global software defined networking (SDN) market. The industry is expecting positive business opportunities from different parts of the world, especially with the technological…
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    Market Research Report

  • Blowing Agents Market to Witness Steady Growth with Rapid Rise of Chinese Industry

    MarketsandMarkets
    18 Sep 2014 | 4:28 am
    Blowing agents are typically applied when the blown materials are still in liquid stage. They help reducing density and increasing relative stiffness, acoustic insulation and thermal detachment of the products. These agents find numerous applications across different industrial verticals. They are one of the most widely used additives in the polymeric foam and such other […]
  • Microwave Devices Market Driven by 3 Factors – An Overview

    MarketsandMarkets
    16 Sep 2014 | 12:06 am
    Microwave devices are described as any devices that are capable of possessing microwave frequencies for amplification, modification, generation, measurement and detection of microwaves and voltages. These devices find numerous applications across different industries. Growth in the rate of adoption and technological advancements in the market are some of the major contributors for the overall growth […]
  • Military Laser Systems Market & 4 Vital Drivers – A Review

    MarketsandMarkets
    15 Sep 2014 | 2:28 am
    Amongst all the applications of the laser systems invented since the time of their discovery, military application is a very special field. Different types of lasers are used in military operations for different purposes. These applications range from defensive countermeasures, ranging, directed energy weapons and communication. Growth in demand from defense, homeland security, and aerospace […]
  • Conductive Ink Market Driven by Rising Demand for Efficiency & Emerging Applications

    MarketsandMarkets
    14 Sep 2014 | 11:16 pm
    As the name suggests, conductive ink conducts electricity in a printed object. These are PTF polymer thick film systems that allow drawing of circuits on various substrates ranging from paper to polyester. As a result, this type of ink is used in numerous applications across different industrial verticals. Growth in demand and innovative applications are […]
  • Altimeter System and Pitot Tube Market Steadily Driven by Rising Air Traffic & Regulations

    MarketsandMarkets
    12 Sep 2014 | 2:07 am
    Pitot tubes and altitude meters are some of the most important parts of the aircraft. The altitude meter or altimeter is used to measure the altitude of an object, while pitot tube used for measuring pressure and fluid flow velocity. Both these systems are highly useful in the aerospace and defense industries. Growing demand for […]
 
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    Market Oasis

  • Age can’t predict digital behaviour

    kevinanchi
    18 Sep 2014 | 4:50 am
    By Anne Benoist Research from Kantar Media TGI shows age is no predictor of digital behaviour and that factors such as economic clout and cultural characteristics are far better predictors. 15-24 year olds, as the first generation exposed to digital technology from an early age, are often assumed to be the true pioneers … …read more Read more here: Age can’t predict digital behaviour      The post Age can’t predict digital behaviour appeared first on Market Oasis.
  • USDA Invests $68 Million in 540 Renewable Energy and Energy Efficiency Projects Nationwide

    kevinanchi
    17 Sep 2014 | 10:00 pm
    BUNN, N.C., Sept. 18, 2014 – Agriculture Secretary Tom Vilsack today announced that USDA is investing in 540 renewable energy and energy efficiency projects nationwide. …read more Read more here: USDA Invests $68 Million in 540 Renewable Energy and Energy Efficiency Projects Nationwide      The post USDA Invests $68 Million in 540 Renewable Energy and Energy Efficiency Projects Nationwide appeared first on Market Oasis.
  • How to Take Your Solopreneurship to the Next Level

    kevinanchi
    17 Sep 2014 | 5:00 pm
    If you’re like nearly 18 million people in the US, you’re operating your business as a solopreneur. That means you’ve been doing everything, from making sales to refilling the printer paper. But… …read more Read more here: How to Take Your Solopreneurship to the Next Level      The post How to Take Your Solopreneurship to the Next Level appeared first on Market Oasis.
  • NPD Highlights: Compact refrigerator sales go big early in 2014 back-to-school season

    kevinanchi
    17 Sep 2014 | 5:00 pm
    This year, the first two months of the primary back-to-school shopping season have seen significant growth in compact refrigerator sales, compared to the same time last year. …read more Read more here: NPD Highlights: Compact refrigerator sales go big early in 2014 back-to-school season      The post NPD Highlights: Compact refrigerator sales go big early in 2014 back-to-school season appeared first on Market Oasis.
  • SBA Announces New Certificate of Competency Contracting Course to Help Small Business Contractors

    kevinanchi
    17 Sep 2014 | 5:00 pm
    If you are a small business seeking contracting opportunities with the federal government, the largest purchaser of goods and services in the world, check out the U.S. Small Business… …read more Read more here: SBA Announces New Certificate of Competency Contracting Course to Help Small Business Contractors      The post SBA Announces New Certificate of Competency Contracting Course to Help Small Business Contractors appeared first on Market Oasis.
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    Market Intelligence Reports

  • Insulin Market Reports of India, China and Japan - Ken Research

    kenresearchnews
    17 Sep 2014 | 9:44 pm
    Ken Research announced its latest publication on “Asia Pacific Insulin Market Review to 2018” which provides a comprehensive analysis of major countries and types of insulin consumed in the region. The report covers various aspects such as market size of Asia Pacific insulin market, segmentation on the basis of geographies (China, India and Japan) and future outlook of the market. The report is useful for insulin manufacturers and distributors, as well as new players venturing in the market. Asia Pacific Insulin Market Report: Key Topics Covered in the Report: The market size of Asia…
  • China Insulin Market Review to 2018 - Increasing Focus on R&D Investments

    kenresearchnews
    17 Sep 2014 | 12:46 am
    China Insulin Market Review to 2018 – Increasing Focus on R&D InvestmentsChina Insulin Market Review to 2018 – Increasing Focus on R&D Investments presents a comprehensive analysis of market size by volume and value of major types of insulin consumed in China. The report entails the segment wise market share analysis and company profiles of major players in the insulin market in China. The future analysis of the market has also been discussed in the report. The…View On WordPress
  • China Insulin Market Report - Industry Trends, Market Size, Growth Prospects

    kenresearchnews
    16 Sep 2014 | 11:44 pm
    China Insulin Market Review to 2018 - Increasing Focus on R&D Investments presents a comprehensive analysis of market size by volume and value of major types of insulin consumed in China. The report entails the segment wise market share analysis and company profiles of major players in the insulin market in China. The future analysis of the market has also been discussed in the report. The prevalence of diabetes in China has grown from 1% per capita in 1980 to more than 12% in 2013, making it the country with the most diabetic cases globally. In addition to 148 million people with…
  • Human and Analog Insulin Market Growth and Competition: Ken Research

    kenresearchnews
    16 Sep 2014 | 4:57 am
    Human and Analog Insulin Market Growth and Competition: Ken ResearchMarket leaders are forging various strategic alliances to strengthen their position in the market Ken Research announced its latest publication on “India Insulin Market Review to 2018 – Intensifying Strategic Alliances Between Companies” which provides a comprehensive analysis of major types of insulin being consumed in the country. The report covers various aspects such as market size of Indian…View On WordPress
  • India Insulin Market Report: Ken Research

    kenresearchnews
    16 Sep 2014 | 12:18 am
    India Insulin Market Review to 2018 - Intensifying Strategic Alliances Between Companies presents a comprehensive analysis of market size by value of major types of insulin consumed in India. The report entails the segment wise market share analysis and company profiles of major players in the insulin market in India. The future analysis of the market has also been discussed in the report. The economic advancement of any country is paradoxical in nature. While on one hand it increases the affluence of the masses, the other side is characterized by diseases that are accompanied by passive…
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    Business Industry Research

  • Allergic Rhinitis Treatment Market Global Technology Forecast 2013-2019

    businessresearch
    15 Sep 2014 | 5:17 am
    Allergic Rhinitis is a chronic inflammatory disease of the nasal cavity which causes respiratory problems and affects all age groups. Common symptoms of the disease include sneezing, sore throat, nasal itching and blocked or running nose. The disease often goes unnoticed due to symptoms of the disease coincide with the symptoms of the common cold among humans. Allergic rhinitis can be of three types,such as, perennial, seasonal or both. The allergic rhinitis market can be classified into four major segments based on its treatment, namely, antihistamines, steroids, others and alternative…
  • Gastric Cancer Drug Treatment Market Global Technology Forecast 2019

    businessresearch
    11 Sep 2014 | 4:14 am
    Gastric cancer refers to the cancer arising from lining of stomach. It may lead to uncontrolled growth of malignant cells that originate in stomach tissue and forms a tumor in any part of the stomach. Mainly there are five types of gastric cancer namely adenocarcinoma, squamous cell cancer, lymphoma, gastrointestinal stromal tumors, neuroendocrine tumors. From all these types, adenocarcinoma types of cancer originates from the innermost lining of stomach and accounts for more than 90% of all gastric tumors. Dysphagia, frequent burping, heartburn, stomachache are some of the early stomach…
  • Polyvinyl Alcohols (PVA) Market 2020: New Industry Research Report is Now Available for Pre-Order at Transparency Market Research

    businessresearch
    26 Aug 2014 | 12:33 am
    Polyvinyl alcohols are colorless, synthetically manufactured resins or polymers. It is synthesized by dissolving polyvinyl acetate polymer in an alcohol to replace acetate group by hydroxyl group. Properties and applications of polyvinyl alcohols depend upon molecular weight and degree of hydrolysis present in the resulting polymer. Depending on degree of hydrolysis; polyvinyl alcohols are classified as fully hydrolyzed grade having 98-99% hydrolysis, intermediate grade have 97% hydrolysis and partially hydrolyzed grade have about 88% of hydrolysis. Properties of polyvinyl alcohols include…
  • Epinephrine Market: New Industry Research Report is Now Available for Pre-Order at Transparency Market Research

    businessresearch
    5 Aug 2014 | 4:18 am
    Epinephrine or adrenaline is a hormone secreted by adrenal glands in the blood stream. It is one of the two common hormones (the other being glucagon) that is responsible for glycogen breakdown. Secretion of epinephrine is characterized by the presence of extreme emotions such as anxiety or anger thereby resulting in elevated levels of blood pressure along with increased muscle strength and high sugar metabolism. Under strenuous conditions signals are transmitted to brain and brain in turn sends nerve impulses to the adrenal glands in the kidneys and result in the release or secretion of…
  • Protein Drugs Market: Pharmaceutical Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

    businessresearch
    28 Jul 2014 | 4:02 am
    The pharmaceutical industry is witnessing a shift in focus from molecular drugs to protein based drugs due to its high specificity, enhanced efficacy, affinity, solubility, and low incidences of toxicity. The market for protein drugs is segmented into antibody drugs, peptide hormones, blood products and enzymes market. The antibody segment is one of the fastest growing areas in this market. Some of the commercially available antibody drugs are Adcetris (brentuximab vedotin) marketed by Seattle Genetics and Millennium/Takeda and Kadcyla (trastuzumab emtansine) marketed by Genentech and Roche.
 
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    Market Research Report

  • Blowing Agents Market to Witness Steady Growth with Rapid Rise of Chinese Industry

    MarketsandMarkets
    18 Sep 2014 | 4:28 am
    Blowing agents are typically applied when the blown materials are still in liquid stage. They help reducing density and increasing relative stiffness, acoustic insulation and thermal detachment of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Microwave Devices Market Driven by 3 Factors – An Overview

    MarketsandMarkets
    16 Sep 2014 | 12:06 am
    Microwave devices are described as any devices that are capable of possessing microwave frequencies for amplification, modification, generation, measurement and detection of microwaves and voltages.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Military Laser Systems Market & 4 Vital Drivers – A Review

    MarketsandMarkets
    15 Sep 2014 | 2:28 am
    Amongst all the applications of the laser systems invented since the time of their discovery, military application is a very special field. Different types of lasers are used in military operations... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Conductive Ink Market Driven by Rising Demand for Efficiency & Emerging Applications

    MarketsandMarkets
    14 Sep 2014 | 11:16 pm
    As the name suggests, conductive ink conducts electricity in a printed object. These are PTF polymer thick film systems that allow drawing of circuits on various substrates ranging from paper to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Altimeter System and Pitot Tube Market Steadily Driven by Rising Air Traffic & Regulations

    MarketsandMarkets
    12 Sep 2014 | 2:07 am
    Pitot tubes and altitude meters are some of the most important parts of the aircraft. The altitude meter or altimeter is used to measure the altitude of an object, while pitot tube used for measuring... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Latest Publisher Reports

  • Global and China Triethanolamine Industry 2014 Deep Research Report

    admin
    15 Sep 2014 | 11:00 pm
    The report firstly introduced Triethanolamine basic information included Triethanolamine definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Triethanolamine industry policy and plan, Triethanolamine product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Triethanolamine Petroleum aromatic herbicideacity production cost price profit production value gross margin…
  • Global and China Perfluoroalkyl Iodides Industry 2014 Market Research Report

    admin
    15 Sep 2014 | 11:00 pm
    The report firstly introduced Perfluoroalkyl Iodides basic information included Perfluoroalkyl Iodides definition classification application industry chain structure industry overview; Perfluoroalkyl Iodides production and sales by manufacturers by technology by regions or countries, and also introduced global key manufacturers manufacturing bases and capacity distribution, Perfluoroalkyl Iodides product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Perfluoroalkyl Iodides capacity production cost price profit production…
  • Global Flame Retardants Industry 2014 Market Research Report

    admin
    15 Sep 2014 | 11:00 pm
    The report firstly introduced Flame Retardants basic information included Flame Retardants definition classification application industry chain structure industry overview; Then introduce North America (United States Canada Mexico etc) Europe (Germany France United Kingdom Italy Spain etc) Asia (China Japan India Korea etc) Rest of World (Australia South America Middle East and Africa etc) Key players 2009-2014 Flame Retardants Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Asia Rest of World…
  • Global and China Rubber-Internal Mixer Industry 2014 Deep Research Report

    admin
    15 Sep 2014 | 11:00 pm
    The report firstly introduced Rubber-internal Mixer basic information included Rubber-internal Mixer definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Rubber-internal Mixer industry policy and plan, Rubber-internal Mixer product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Rubber-internal Mixer capacity production cost price profit production value gross…
  • Global and China Polyvinyl Formal Resin Industry 2014 Market Research Report

    admin
    15 Sep 2014 | 11:00 pm
    The report firstly introduced Polyvinyl Formal Resin basic information included Polyvinyl Formal Resin definition classification application industry chain structure industry overview; Polyvinyl Formal Resin production and sales by manufacturers by technology by regions or countries, and also introduced global key manufacturers manufacturing bases and capacity distribution, Polyvinyl Formal Resin product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Polyvinyl Formal Resin capacity production cost price profit production…
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  • Global Container Glass Market Report: 2014 Edition

    admin
    16 Sep 2014 | 11:00 pm
    The global market for glass packaging is thriving on back of increasing consumer demand for pure, green, and sustainable food and beverage packaging. The fact that glass containers are chemically inert and pure, and thus safer to be used, their popularity and demand is notably high among consumers. Further, the perception of glass containers as having a high quality or premium image compared to plastic and metal containers is also facilitating its growth. Its key property of being chemically inert and transparent makes glass the most suitable medium of packaging of liquor, pharmaceutical/life…
  • Global Crop Protection (Pesticides) Market Report - 2014 Edition

    admin
    8 Sep 2014 | 11:00 pm
    Crop protection products are essential in safeguarding crops against various insects, diseases and pests. Pesticides are very important as they help in improving the yield of agricultural produce. On an average basis, application of pesticides saves around 68% of the yield for the common agriculture crops including cotton, maize, rice and soybean. The crop protection chemicals market is segmented along three broader products: herbicides, insecticides, and fungicides. Rising demand for agricultural crops resulting from global population growth; increasing standard of living and increasing…
  • Global Car Rental Market Report: 2014 Edition

    admin
    1 Sep 2014 | 11:00 pm
    One of the industries which benefitted the most on account of improving world economy is car rental. Car rental is the hiring of a motor vehicle from one party to another party. Car rental companies are the ones which offer cars and vehicles on rent for a few hours to a few weeks, for a fee. These companies generally cater to the requirement of people or travelers who are travelling overseas or out of city or whose vehicle is damaged and repair/ insurance compensation is awaited.   North America holds the largest market share of car rental industry which is one of the prominent regions…
  • Vacation Ownership (Timeshare) Industry Report: 2014 Edition

    admin
    28 Aug 2014 | 11:00 pm
    Vacation ownership, also known as timeshare, continues to lead in the hospitality and leisure industry with steady growth, as the large part of the industry's constant innovation developed in response to consumer lifestyle needs and vacation preferences. It is one of the most evolving and profitable sectors in the hospitality market, holding vast growth potential. This sector was once dominated by private developers selling one-week fee intervals, but now includes publicly-traded hospitality companies actively developing a full range of offerings at different price points in resort and urban…
  • Global Infant Formula Market Report: Focus on China

    admin
    22 Aug 2014 | 11:00 pm
    The market for infant formula products is one of the major and the fastest growing segments of the overall baby foods industry. Infant formula is either a partial or a total substitute for breast milk for infants and is recommended for feeding during the first twelve months. Since the start of the millennium, international awareness regarding the importance of early childhood nutrition has been on the rise. All over the world parents are becoming more concerned about the nutritional benefit of pediatric foods and breast-milk supplements. Increasing proportion of women participation in labor…
 
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  • Global and China Bi-Metal Band Saw Blade Industry Report, 2014-2017

    admin
    17 Sep 2014 | 11:00 pm
    The sales volume of bi-metal band saw blade continued to slide in China, totaling 49.45 million meters throughout the year 2013, down 2.5% year on year, largely due to international financial crisis, a drop in domestic Manufacturing Sentiment Index and a decline in the output of supporting sawing machine. Despite falling sales volume, the scope of decline narrowed, compared with year-on-year contraction of 5.2% in 2012. As far as competitive landscape of the market is concerned, local Chinese bi-metal band saw blade companies have been expanding their capacities and making more investments in…
  • Global and China Chemical Reagent Industry Report, 2014-2017

    admin
    16 Sep 2014 | 11:00 pm
    Chemical reagent, purified from industrial chemicals, serves chiefly scientific experiment and detection analysis, and finds massive application in electronic information, medicine, food, aerospace and military industry manufacturing. In 2013, global chemical reagent market was worth about USD 13.6 billion, with market demand concentrated in United States, Europe and Japan. There are a large variety of chemical reagents, totaling above 250,000 around the world. American Sigma-Aldrich is the company that produces the most varieties of chemical reagents, up to approximate 230,000. Global…
  • Global and China Li-ion Power Battery Industry Report, 2014-2016

    admin
    16 Sep 2014 | 11:00 pm
    In 2013, the sales volume of global electric vehicles reached 228,000 vehicles, including 95,000 PHEVs and 133,000 BEVs. With the further promotion of electric vehicles globally, the sales volume will rise to 700,000 vehicles by 2016. The global demand for electric vehicle power batteries came to 5,662MWh in 2013; however, following the rising electric vehicle sales and battery capacity per vehicle, the figure is expected to climb to 31,100MWh by 2016. Currently, the global power batteries develop mainly in the following three technology roadmaps: Manganese-based. This type of batteries uses…
  • Global and China Automotive Lighting Industry Report, 2013-2014

    admin
    15 Sep 2014 | 11:00 pm
    Global and China Automotive Lighting Industry Report, 2013-2014 covers the followings: Global automotive industry and market China automotive industry and market Automotive lighting technology trends and LED industry  Automotive lighting market and industry  18 automotive lighting companies  The global automotive lighting market size hits approximately USD26 billion (including USD21.2 billion generated by OEM) in 2014, representing an increase of 8.8% over 2013. The growth of the OEM market is mainly driven by two factors: First, the automobile shipment in China and the United…
  • China Automotive Rubber Hose Industry Report, 2014-2017

    admin
    15 Sep 2014 | 11:00 pm
    Thanks to its huge automobile market base, China’s demand for automotive rubber hose is enormous, totaling 460 million meters and equaling RMB 17.4 billion in market scale in 2013. As automobile industry develops further, the demand for automotive rubber hose will maintain a steady growth trend, with demand expected to reach 640 million meters and market size at RMB 24.1 billion. According to function, automotive rubber hose can be divided into engine hose, fuel hose, air conditioner hose, brake hose, power steering hose, etc. Seen from market demand, engine hose is the most prominent…
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  • Non-Hodgkin Lymphoma Therapeutics in Asia-Pacific Markets to 2020 - Novel Technologies Show Considerable Promise in Relapsed/Refractory Setting

    admin
    31 Aug 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: ‘Non-Hodgkin Lymphoma Therapeutics in Asia-Pacific Markets to 2020 - Novel Technologies Show Considerable Promise in Relapsed/Refractory Setting ’, which provides in-depth insights into the indication. It gives an estimation of market size for 2013 along with forecasts until 2020 for the Asia-Pacific (APAC) region, which comprises Australia, China, India and Japan. It also covers disease epidemiology, treatment algorithms, treatment patterns, in-depth analysis of clinical trials including…
  • Market Snapshot: Mammography Systems 2006 to 2020 - Americas (US, Canada, Brazil, Mexico)

    admin
    31 Aug 2014 | 11:00 pm
    GBI Research’s report, “Market Snapshot: Mammography Systems 2006 to 2020 Americas (US, Canada, Brazil, Mexico)” provides quantitative analysis of the two mammography systems market segments: full field mammography systems and film-screen mammography systems. The analysis includes market size data by revenue and volume over the 2006–2020 period for the following countries: the US, Canada, Brazil and Mexico It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry…
  • Glioblastoma Multiforme Therapeutics in Asia-Pacific Markets to 2020 - Novel Therapeutic Approaches Target High Unmet Need in Newly Diagnosed and Recurrent GBM

    admin
    20 Aug 2014 | 11:00 pm
    GBI Research, the leading business intelligence provider, has released its latest research: ‘Glioblastoma Multiforme Therapeutics in Asia-Pacific Markets to 2020 - Novel Therapeutic Approaches Target High Unmet Need in Newly Diagnosed and Recurrent GBM’, which provides in-depth analysis of the Glioblastoma Multiforme (GBM) therapeutics market within the Asia-Pacific (APAC) region, covering Australia, China, India and Japan. The report provides estimates of market size for 2013, along with market forecasts until 2020. It also covers disease epidemiology, treatment algorithms,…
  • Market Snapshot: Transcatheter Heart Valve 2007 to 2020 - Europe

    admin
    5 Aug 2014 | 11:00 pm
    GBI Research’s report: “Transcatheter Heart Valve 2007 to 2020 – Europe” provides quantitative analysis of the transcatheter heart valves market in Europe. The analysis includes market size data by revenue and volume over the 2007–2020 period and key company share data by revenue in 2013 for the following countries: Germany, France, Italy, UK, Spain. It uses data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope Information on market size for the…
  • Ventilators Market to 2020 - Technical Advances and Hospital Expansion Serve as Distinct Regional Growth Drivers

    admin
    3 Aug 2014 | 11:00 pm
    Ventilators Market to 2020” discusses the market, competitive landscape, and trends for three ventilator market segments: Adult/pediatric, neonatal and transport ventilators. It provides comprehensive information on the key trends affecting these segments, and key analytical content on the dynamics of the market. The report also reviews the competitive landscape, analyzes pipeline products by segment and gives details of important merger and acquisition deals. It is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis…
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  • Big Data and Business Intelligence: Convergence of Business Intelligence and Big Data Analytics

    admin
    14 Sep 2014 | 11:00 pm
    The landscape of data gathering and analysis is rapidly changing as the amount of data generated in conjunction with data sources and means of extracting data continues to accelerate. One of the key issues is how to most efficiently and effectively realize value from this seemingly boundless sea of unstructured (Big) data. Big Data is much more than its technical definition implies: A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tool. Big Data is already changing the way business decisions are made since big data exceeds…
  • Internet of Things (IoT) Leaders: ARM, Broadcom, Cisco, Freescale, Google, Intel, McAfee, Oracle, PTC, Qualcomm, Samsung

    admin
    7 Sep 2014 | 11:00 pm
    The telecommunications industry is rapidly evolving to a world in which objects (devices, equipment, and other assets) are autonomously communicating, transacting, signaling, etc. Arguably this so-called Internet of Things (IoT) market will overtake human communications rapidly as there are vastly more objects in the world than humans, they can communicate much faster, much more frequently, and for many more reasons than humans. This report provides an evaluation of leading companies and associated solutions within IoT marketplace. Companies included in this study include ARM, Broadcom,…
  • Cloud Solutions and Market Opportunities

    admin
    31 Aug 2014 | 11:00 pm
    Cloud computing abstracts and virtualizes the need for as much physical computing as possible and then it dynamically provisions that computing so that it can change to meet user demands. Based on deployment models, cloud computing can be classified into three primary types: Private, Public and Hybrid. Based on service provided, cloud computing can be classified into three types: Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content…
  • Enterprise Resource Planning (ERP): Companies and Solutions 2014

    admin
    31 Aug 2014 | 11:00 pm
    Enterprise Resource Planning (ERP) solutions are typically manifest in software architecture that facilitates the flow of information among different functions within an enterprise. Leading ERP solutions catalyze information sharing across organizational units and geographical locations, enabling decision-makers to have an enterprise-wide view of the information needed in a timely, reliable and consistent fashion. The report provides analysis of leading ERP companies and solutions with evaluation of key strengths and weaknesses of these solutions. This report begins with an evaluation ERP…
  • Carrier WiFi and Small Cells in LTE and Beyond: Market Opportunities and Forecasts 2014 - 2019

    admin
    25 Aug 2014 | 11:00 pm
    Mobile network operator “Heterogeneous Networks” (HetNet) are based on a combination of small cells, macro cells and carrier WiFi. HetNets are expected to play a pivotal role in addressing network capacity needs, bring about improvements in carrier operations, and create opportunities for new revenue streams. This research provides an in-depth assessment of the carrier WiFi and small cells market, including business models, market drivers, challenges, value chain analysis, operator and vendor strategies, and a quantitative assessment of the industry with detailed forecasts for…
 
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  • Future of the Venezuelan Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    20 Sep 2014 | 11:00 pm
    The Future of the Venezuela Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with detailed analysis of both historic and forecast Venezuela Defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings With a defense budget of US$5.8 billion in 2014, Venezuela is currently the largest arms importer in Latin American and occupies nearly one-third of defense imports of military goods in…
  • Future of the Peruvian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    19 Sep 2014 | 11:00 pm
    The Future of the Peruvian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Peruvian defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Peruvian defense expenditure recorded a CAGR of 5.93% between 2010 and 2014, and valued US$2.5 billion in 2014 The country’s total defense expenditure during the forecast period is…
  • The Global Electronic Warfare (EW) Market 2014-2024

    admin
    18 Sep 2014 | 11:00 pm
    The Global Electronic Warfare (EW) Market 2014-2024Report, published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast global industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The global electronic warfaremarket is expected to experience a CAGR growth of 2.48% during 2014-2024 North America and Asia-Pacific are expected to be the largest Electronic Warfaremarkets, with a cumulative market share of more than 77%.   The…
  • The Global Police Modernization and Counter Terrorism Market 2014-2024 - Country Analysis: Market Profile

    admin
    14 Sep 2014 | 11:00 pm
    Synopsis This report offers detailed analysis of the global Police Modernization and Counter Terrorism market over the next ten years, and provides extensive market size forecasts by country and sub sector. It covers the key technological and market trends in the Police Modernization and Counter Terrorism market. Summary "The Global Police Modernization and Counter Terrorism Market 2014-2024 - Country Analysis:  Market Profile" provides details of the key markets in each region, offering an analysis of the top  segments of Police Modernization and Counter Terrorism, expected to be…
  • The Global Military Infrastructure and Logistics Market 2014-2024 - Market Size and Drivers: Market Profile

    admin
    14 Sep 2014 | 11:00 pm
    Synopsis This report provides readers with a comprehensive analysis of the Military Infrastructure and Logistics market through 2014-2024, including highlights of the demand drivers and growth stimulators for Military Infrastructure and Logistics. It also provides an insight on the spending pattern and modernization pattern in different regions around the world. Summary The global military infrastructure and logistics market is estimated to value US$39.2 billion in 2014 and increase at a CAGR of 1.03% during the forecast period, to reach its peak of US$43.4 billion by 2024. The market…
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    Bharat Book BureauBharat Book Bureau

  • Global Physical Security Market- an industry with unlimited applications and profits

    Bharat Book Bureau
    18 Sep 2014 | 11:35 pm
    Physical Security Industry safeguarding all   Country wise security has been a tough challenge for all governments worldwide. The growing competition in business and commerce, developments in technology-inventions of newest automated work methods and financial stability are factors which cause threats to developed as well as developing nations. National security today, does not only limit […]
  • CHINA HEALTHCARE TO TOUCH $ 1 TRILLION BY 2020

    Bharat Book Bureau
    17 Sep 2014 | 11:16 pm
    Chinese government pays 55% of the all medical expenditure: China looks a full grown country with regards to its healthcare sector. The number of diseases and mainly the kind of ailments that its citizens suffer from is very similar to that of the developed countries. Although the industry is well developed and has multiple facilities, […]
  • Global Fruits and Vegetables Industry-A Complete Insight

    Bharat Book Bureau
    16 Sep 2014 | 11:10 pm
    Frozen fruits and vegetables industry to reach 22.6 million tons by 2015 Fruits and Vegetables are couple of commodities which cannot be restricted or ignored no matter how costly the economy turns. These are eatables required for livelihood and thus their market is absolutely volatile with proportion to the inflation levels. Global demands for fruits […]
  • Smart Grid Technology-For Eco Friendly Living

    Bharat Book Bureau
    15 Sep 2014 | 10:59 pm
    Smart Grid, the smarter way to use electric grid The term “Smart Grid” was first heard in the article “Grids get smart protection and control” written by Damir Novosel, Khoi Vu and Miroslaw M. Begovic published in the journal “IEEE Computer Applications in Power”. This was in the late 1997 when the concept was entirely […]
  • Commercial Aircraft Seating Industry to have windfall gains by 2017

    Bharat Book Bureau
    14 Sep 2014 | 10:51 pm
    Aviation seating segment to grow with highest growth rate to China Aviation is a fast growing industry which is preparing for higher growth rates with every passing financial year. It is a sector linked with multiple sub-sectors that either helps in enhancing or declining this growth. Aircraft seating segment is one such element that plays […]
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    blog.researchonglobalmarkets.com

  • Reading habits change how books are being published or read

    Research on Global Markets
    18 Sep 2014 | 1:54 am
    Reading is one of the most common pastimes across the world. In an age of technology and Wi-Fi, our reading habits have undergone a sea change. Penchant for reading has amassed great popularity in recent days and technology makers are leaving no stones unturned to run in to cater to demand. Therefore, we have the hardcopies now undergoing complete transformation and being turned into sleeker, electronic versions known as e-books. The availability of online e-books and pdfs has been largely successful in triggering the popularity of reading, with abundantly available free as well as paid…
  • Impact of the rising cigarette prices in India

    Research on Global Markets
    16 Sep 2014 | 11:57 am
    India is accountable for around 10% of the tobacco smokers in the world. The recent budget hiked the tax on retail prices of cigarettes by a great extent. Although every year there is a hike in the price of cigarettes, this year witnessed a 44% rise, much steeper than the normal 15-20%. Union Health Minister Harsh Vardhan has asked for a further raise in taxes, to around 60% on both cigarettes and other tobacco-based products. The tax hike has had major implications on both the consumers as well as the cigarette industry in India. In India, the taxation practices are such that the tax…
  • Technology changing the way television is being viewed

    Research on Global Markets
    12 Sep 2014 | 2:30 am
    The Internet had helped propelling few things to the spotlight by reshaping the way business is done. However, nothing has been as affected as television. The way we watch television has completely changed, from a black and white “idiot box” to the advanced smart TVs where viewing a complete series online is an ease. Integrating calling options, to web browsing, the high definition TVs available today enables the viewers to watch their programs whenever they want and however they want. However, there legal issues and entertainment companies would continue struggling to avoid copyright…
  • Manufacturing & Construction: Sector Updates

    Research on Global Markets
    11 Sep 2014 | 12:03 am
    The global manufacturing & construction industry has been growing at a stellar rate. Industry analysts predict that the market output will grow by more than 70% to $15 trillion worldwide by 2025. World construction markets are at a tipping point already with 52% of all construction activity in emerging markets today. The meteoric growth, which outpaces that of global GDP, will be concentrated in three countries: China, the US and India.   Construction in China – Key Trends and Opportunities to 2018 The Chinese construction industry recorded a nominal CAGR of 19.99% during the…
  • Australia – one of the best countries to live in!

    Research on Global Markets
    9 Sep 2014 | 2:45 am
    Australia is nation of beautiful beaches, verdant landscape and azure waters. It is counted amongst the better nations to live in around the world. The island continent has been voted as the world’s best place to live in and work, third year in a row, surpassing UK and the USA. This was mainly boosted by excellent housing and healthcare facilities. Life expectancy in Australia is currently 82 years which is two years above the OECD (Organization for Economic Cooperation and Development) average. Nearly 90% of the populace said they are satisfied with their housing situation which is more…
 
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    Market Research Blog

  • How to Determine if There Is a Market for Your Business

    18 Sep 2014 | 10:16 am
    Knowing whether or not your product is something that will sell is one of the biggest questions in marketing. You might think your new product or service is going to sweep the market away, but without having a foundation of information about your customer’s wants and needs, you can’t know if your product is going to do well.
  • Back to the Future: How 3D Printing Brings the Manufacturing Industry Full Circle

    17 Sep 2014 | 6:00 am
    It is difficult to go more than a few days at the moment without reading something about 3D printing. Everything from body parts to food can now be printed. I even read just this week that it is now possible to print an entire house. 3D printing seems to be the next "big thing" and will revolutionise manufacturing, and, whilst it may not replace mass manufacturing any time soon, for small runs or niche products it will be mainstream before we know it. So, this got me thinking: haven't we been here before?
  • Fall 2014 Trends in the Cosmetics Industry

    16 Sep 2014 | 6:00 am
    Fall is rapidly approaching, one of my favorite times of the year, with the leaves changing to beautiful colors and the weather a perfect mix of hot and cold.  Every year brings about new trends in every industry, in fashion, technology and, of course, the cosmetics industry. Market research played an important role in this year’s trends at New York Fashion Week (NYFW) where the public got a better look at what the upcoming trends will be. 
  • How the K-12 Education Market is Changing

    11 Sep 2014 | 6:00 am
    Schools have clearly changed in the last decade. Classrooms, the way students are learning and interacting, and learning devices are not what they used to be. With technology becoming a prominent force for our education systems, spending for education has increased. With the market size increasing 8% from the 2012-13 to 2013-14 school year to $20.9 million, many tax payers are wondering where funds are being directed.
  • 4 Critical Aspects of the Market Research Process

    10 Sep 2014 | 6:00 am
    To complete the market research process successfully, we are taught to stick to 6 systematic steps. Each step serves its own importance to ensure organizations are getting the most out of their research and staying on task. But, even with these steps, there are additional details that are considered to be critical aspects of market research.
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    Electronics.ca Publications

  • IPC Working Group Focuses on Nuances of Conformal Coating

    Electronics.ca Publications
    18 Sep 2014 | 4:56 am
    As products get smaller and denser, factors that used to be fairly easy to deal with can become areas of concern. Conformal coatings are getting increased interest now as usage grows and the quality of coatings comes under more scrutiny. These coatings have typically been applied and examined using a range of related standards. For example, IPC-CC-830 addresses some basic testing of materials properties, while IPC J-STD-001 and IPC-A-610 define how a cured film should look. A new IPC working group, 5-33awg, Conformal Coating Requirements Working Group, was formed to leverage the considerable…
  • Alternative Energy Technologies, Opportunities and Markets

    Electronics.ca Publications
    10 Sep 2014 | 8:38 am
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new report entitled “Semiconductors for Alternative Energy Technologies: Opportunities and Markets“. Economic conditions have had a dramatic impact on alternative energy.  When oil dropped to $40 a barrel, who cared about alternative energy? Shorted sighted but with the credit market crunch, who could get a loan to build solar plants anyway? Now oil is more than $110 a barrel. The high price of oil in the past few years has been a catalyst for development in other alternative energy sources, not just solar.  Advances in…
  • Global Silicon on Insulator Market

    Electronics.ca Publications
    9 Sep 2014 | 4:39 pm
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new report entitled “Silicon on Insulator Market Technology – Global Forecast to 2020″. The global silicon-on-insulator market is expected to grow at a CAGR of 18.9% from 2014 to 2020. This growth is attributed to the growing smartphone and consumer electronics and the increasing trend of the Internet of Things. The geographic expansion in emerging markets and increasing applications of SOI devices are expected to offer lucrative opportunities for the SOI players in the next six years. Silicon on Insulator has…
  • Magnetic Field Sensors Market Analysis

    Electronics.ca Publications
    8 Sep 2014 | 12:23 pm
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new report entitled “Magnetic Field Sensors Market by Type, Technology, Applications and Geography – Forecasts & Analysis to 2013 – 2020″. The market size of the magnetic field sensors market is expected to grow from the $1.6 Billion that it accounted for in 2013 to $2.9 Billion by 2020, at an estimated CAGR of 8.04% from 2014 to 2020. The volume of the magnetic sensors is currently estimated to be 5.9 billion units and is expected to rise up to 9.6 billion units at an estimated CAGR of 6.75% from 2014 to…
  • Internet of Things: IoT Market Leaders

    Electronics.ca Publications
    8 Sep 2014 | 10:22 am
    ELECTRONICS.CA PUBLICATIONS announces the availability of a new report entitled “Internet of Things – IoT Market Leaders: ARM, Broadcom, Cisco, Freescale, Google, Intel, McAfee, Oracle, PTC, Qualcomm, Samsung”. The telecommunications industry is rapidly evolving to a world in which objects (devices, equipment, and other assets) are autonomously communicating, transacting, signaling, etc. Arguably this so-called Internet of Things (IoT) market will overtake human communications rapidly as there are vastly more objects in the world than humans, they can communicate much…
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    Ken Research

  • China Insulin Market Review to 2018 – Increasing Focus on R&D Investments

    KenResearch
    17 Sep 2014 | 12:45 am
    -- Download China Insulin Market Review to 2018 - Increasing Focus on R&D Investments as PDF --China Insulin Market Review to 2018 – Increasing Focus on R&D Investments presents a comprehensive analysis of market size by volume and value of major types of insulin consumed in China. The report entails the segment wise market share analysis and company profiles of major players in the insulin market in China. The future analysis of the market has also been discussed in the report. The prevalence of diabetes in China has grown from 1% per capita in 1980 to more than 12% in 2013,…
  • Human and Analog Insulin Market Growth and Competition: Ken Research

    KenResearch
    16 Sep 2014 | 4:56 am
    -- Download Human and Analog Insulin Market Growth and Competition: Ken Research as PDF -- Market leaders are forging various strategic alliances to strengthen their position in the market Ken Research announced its latest publication on “India Insulin Market Review to 2018 – Intensifying Strategic Alliances Between Companies” which provides a comprehensive analysis of major types of insulin being consumed in the country. The report covers various aspects such as market size of Indian insulin market, segmentation on the basis of insulin replacement therapy, types of insulin, usage…
  • Asia Pacific Insulin Market Review to 2018 – Transition from Human Insulin to Analog Insulin

    KenResearch
    15 Sep 2014 | 10:00 pm
    -- Download Asia Pacific Insulin Market Review to 2018 – Transition from Human Insulin to Analog Insulin as PDF --Asia Insulin Market Research Report presents a comprehensive analysis of market size by value of major types of insulin consumed in Asia Pacific region. The report entails the market share analysis of major insulin brands in premix insulin, long acting and rapid acting insulin category and company profiles of major players in the insulin market in India, China and Japan. The future analysis has also been discussed in each market. The worldwide prevalence of diabetes was…
  • Brazil Nuclear Power Generation and Equipments Market Outlook to 2030 – Planned Nuclear Power Plants to Drive the Market Growth

    KenResearch
    11 Sep 2014 | 2:51 am
    -- Download Brazil Nuclear Power Generation and Equipments Market Outlook to 2030 – Planned Nuclear Power Plants to Drive the Market Growth as PDF --Brazil Nuclear Power Generation and Equipments Market Outlook to 2030 – Planned Nuclear Power Plants to Drive the Market Growth provides a comprehensive analysis of the nuclear power generation equipments market in Brazil covering various aspects such as market size, market segmentation on the basis of major equipments type such as nuclear island equipments and conventional islands equipments, trends, growth drivers, challenges, expected…
  • Middle East Naphtha Market Outlook to 2018 – Refineries-Petrochemicals Integration to Drive Naphtha Market

    KenResearch
    9 Sep 2014 | 2:45 am
    -- Download Middle East Naphtha Market Outlook to 2018 - Refineries-Petrochemicals Integration to Drive Naphtha Market as PDF -- It is predicted that naphtha production from the refineries in the top 5 Middle East countries will grow at a gigantic CAGR of 16.7% during 2014-2018. The total naphtha consumption is forecasted to mount at CAGR of 7.6% during the period 2013-2018. Future Growth of Middle East Naphtha Marketis expected to be led by UAE and Saudi Arabia. Ken Research announced its latest publication on “Middle East Naphtha Market Outlook to 2018” which provides a comprehensive…
 
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    Latest Market Reports

  • Asian Smart phones Market

    admin
    4 Oct 2014 | 11:00 pm
    The worldwide smartphones market is growing every year. For the year 2014, market grew by staggering 25% on a year on year basis. The smartphones shipments in the year 2014 crossed 300 million shipments unit mark which is fascinating news for the new entrants in this market. Low cost smartphones, rising demand, growing economy and young population are the drivers of the smartphones market in Asia. Asian smartphones market is in transition phase at present and moving from basic phones to smartphones. There is huge potential in this market as millions of new users are yet to adopt smartphones.
  • Cellular M2M Services in Africa and the Middle East: Market Sizing, Forecasts and Case Studies

    admin
    21 Sep 2014 | 11:00 pm
    ‘Cellular M2M Services in Africa & the Middle East,’ a Telecom Insider Report by Pyramid Research, presents the different M2M market segments in the region and includes market sizing, forecasts, growth drivers and case studies. It analyzes the main developments and key trends in cellular M2M verticals, including the telematics/fleet management, utilities/smart city, consumer electronics, health, industrial, financial/retail and security sectors. This Insider also presents case studies of Vodacom in South Africa, M-KOPA Solar in Kenya, Etisalat in the UAE, Sequoia Technology in…
  • Future of the Venezuelan Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    20 Sep 2014 | 11:00 pm
    The Future of the Venezuela Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with detailed analysis of both historic and forecast Venezuela Defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings With a defense budget of US$5.8 billion in 2014, Venezuela is currently the largest arms importer in Latin American and occupies nearly one-third of defense imports of military goods in…
  • Future of the Peruvian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2019

    admin
    19 Sep 2014 | 11:00 pm
    The Future of the Peruvian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast Peruvian defense industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings Peruvian defense expenditure recorded a CAGR of 5.93% between 2010 and 2014, and valued US$2.5 billion in 2014 The country’s total defense expenditure during the forecast period is…
  • The Global Electronic Warfare (EW) Market 2014-2024

    admin
    18 Sep 2014 | 11:00 pm
    The Global Electronic Warfare (EW) Market 2014-2024Report, published by Strategic Defence Intelligence, provides readers with a detailed analysis of both historic and forecast global industry values, factors influencing demand, the challenges faced by industry participants, analysis of industry leading companies, and key news. Key Findings The global electronic warfaremarket is expected to experience a CAGR growth of 2.48% during 2014-2024 North America and Asia-Pacific are expected to be the largest Electronic Warfaremarkets, with a cumulative market share of more than 77%.   The…
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    Infiniti Research Limited Market Research Reports

  • Global GIS Market in the Telecommunication Industry 2014-2018

    16 Sep 2014 | 5:00 pm
    A GIS is a system or a set of tools used to interpret business and geospatial data. It integrates hardware, software, and data for processing business and geographically referenced data. This system digitizes the received geospatial data and processes them to provide the desired output. GIS is used across various sectors, such as Natural Resources, Utilities, Federal Government, Communication and Telecom, Military/Law Enforcement, and Others, for various purposes such as disaster management, finding location details, viewing maps, marketing, designing facilities, and…
  • Global Games Market 2014-2018

    16 Sep 2014 | 5:00 pm
    At the beginning, games were restricted to board games and associated video games. The introduction and popularity of PCs and electronic devices and the rise of the internet has led to the development and commercialization of gaming. Consumers are now yearning for interactive entertainment in the form of games. Games now have different genres and offer different user experiences across a wide variety of platforms.TechNavio''s analysts forecast the Global Games market to grow at a CAGR of 9.19 percent over the period 2013-2018.Covered in this ReportThe Global Games market can be…
  • Global Mobile Satellite Services Market 2014-2018

    16 Sep 2014 | 5:00 pm
    Mobile satellite services refer to the provision of telecommunication services with the use of satellites. Mobile satellite services facilitate mobile communication beyond the range constraints of terrestrial wireless systems. This makes the provision of mobile-to-fixed and mobile-to-mobile voice and data communications possible using ground facilities, geostationary (GEO) satellite networks, and low earth orbit (LEO) satellites. However, due to their limited availability, high cost, and increased complexity, the availability of mobile satellite services is limited to the Domestic or…
  • Global Video Game Market 2014-2018

    16 Sep 2014 | 5:00 pm
    About Video GameVideo game is an electronic game that has a video device, such as a mobile display, PC monitor, or TV, for human interaction with the user interface of the game. The electronic systems used to play video games are known as platforms. The different types of platforms are TV, console, mobile devices, PCs, and others. There are various types of games available for different gaming platforms.TechNavio''s analysts forecast the Global Video Game market to grow at a CAGR of 8.30 percent over the period 2013-2018.Covered in this ReportThis report covers the present scenario and the…
  • Global IT Services and BPO Market in the Government Sector 2014-2018

    16 Sep 2014 | 5:00 pm
    IT services help customers to accomplish their requirements and improve the business goals and activities while BPO consists of subcontracting the business processes of an organization to a third-party vendor that has expertise in the required domains. IT and BPO services are required in the Government sector to manage IT systems and improve business-related processes and methodologies. IT and BPO Service outsourcing supports the Government sector to perform various functions, including taxation, pensions, asset registration, welfare programs including financial assistance for the unemployed,…
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    Apparel Market Research Reports

  • 2014 Market Research Report on Global Sportswear Industry

    rnrnitin
    9 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global Sportswear industry. The report firstly introduced Sportswear basic information included Sportswear definition classification application industry chain structure industry overview; Then introduce North America (United States etc) Europe (Germany United Kingdom Italy etc) Asia (China Japan etc) Rest of World Key players 2009-2014 Sportswear Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Asia Rest of World regional 2009-2014 Sportswear…
  • SeeNews Research on Demand Manufacture of wearing apparel, Bulgaria – Company Names, Contacts, Key Managers and Financial Figures

    rnrnitin
    4 Sep 2014 | 5:00 pm
    SeeNews Research on Demand Manufacture of wearing apparel, Bulgaria – Company Names, Contacts, Key Managers and Financial Figures SeeNews Research on Demand Manufacture of wearing apparel, Bulgaria report provides you the most up-to-date and easy-to-use information of 3319 companies, operating on the Manufacture of wearing apparel, Bulgaria. The information you can find about the companies: - Company Name - Identification Number - Headquarters - Address - Postcode - Legal Form - Operational/Non-operational - NACE 2.0 Industry Code - NACE 2.0 Industry Description - Date of Last Update…
  • Womenswear Markets in Asia to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for womenswear in different Asian countries. The package includes womenswear country reports from the following countries: Bangladesh, Cambodia, China, India, Indonesia, Iran, Israel, Japan, Jordan, Kazakhstan, Kyrgyzstan, Lebanon, Malaysia, Mongolia, Oman, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, Thailand, Yemen The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for…
  • Clothing Accessory Markets in Western Europe to 2018 – Market Size, Trends, and Forecasts

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This industry report package offers the most up-to-date market data on the actual market situation, trends, and future outlook for clothing accessories in different Western European countries. The package includes clothing accessories country reports from the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom The reports include historic market data from 2007 to 2013 and forecasts until 2018 which makes the reports an invaluable resource for industry executives, marketing,…
  • Global Clothing Accessory Market to 2018 – Market Size, Growth, and Forecasts in Nearly 80 Countries

    vyankatesh
    31 Aug 2014 | 5:00 pm
    This comprehensive publication enables readers the critical perspectives to be able to evaluate the world market for clothing accessories. The publication provides the market size, growth and forecasts at the global level as well as for the following countries: Argentina, Armenia, Australia, Austria, Azerbaijan, Bangladesh, Belgium, Bolivia, Botswana, Brazil, Bulgaria, Cambodia, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan,…
 
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    Organic Chemicals Market Research Reports

  • 2014 Deep Research Report on Global and China Acetic Acid Industry

    vyankatesh
    16 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global and China Acetic Acid industry. The report firstly introduced Acetic Acid basic information included Acetic Acid definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Acetic Acid industry policy and plan, Acetic Acid product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers Acetic Acid capacity production…
  • 2014 Market Research Report on Global Peracetic Acid (PAA) Industry

    swapnil
    10 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global Peracetic Acid (PAA) industry. The report firstly introduced Peracetic Acid (PAA) basic information included Peracetic Acid (PAA) definition classification application industry chain structure industry overview; Then introduce North America (United States) Europe (Germany Finland Belgium Slovenia etc) Asia (China Japan India etc) Key players 2009-2014 Peracetic Acid (PAA) Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Asia Rest of World…
  • 2014 Deep Research Report on Global and China DEHP Plasticizer Industry

    vyankatesh
    10 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global and China DEHP Plasticizer industry. The report firstly introduced DEHP Plasticizer basic information included DEHP Plasticizer definition classification application industry chain structure industry overview; DEHP Plasticizer production and sales by manufacturers by technology by regions or countries, and also introduced global key manufacturers manufacturing bases and capacity distribution, DEHP Plasticizer product specification, manufacturing process, product cost structure etc. then statistics Global and China key manufacturers…
  • 2014 Market Research Report on Global Neopentyl Glycol Industry

    swapnil
    9 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global Neopentyl Glycol industry. The report firstly introduced Neopentyl Glycol basic information included Neopentyl Glycol definition classification application industry chain structure industry overview; Then introduce North America (United States Canada Mexico etc) Europe (Germany France United Kingdom Italy Spain etc) Asia (China Japan India Korea etc) Rest of World (Australia South America Middle East and Africa etc) Key players 2009-2014 Neopentyl Glycol Capacity Production Price Cost Gross Production Value Gross Margin etc Data and…
  • Global Propionic Acid and Its Derivatives Market 2014-2018

    vyankatesh
    9 Sep 2014 | 5:00 pm
    Propionic acid is a colorless liquid with a pungent smell. It is produced industrially through the hydrocarboxylation of ethylene with a nickel carbonyl catalyst. It is clear and miscible with water and almost all normal organic solvents. Propionic acid and its derivatives are used for various applications in different industries, including Cosmetics, Textile, Pharma, Livestock, Cheese, Preservatives, Plastic, and Baking. It is mainly used as a feed and food preservative, owing to its ability to inhibit bacteria growth. Its major salts are calcium propionate, sodium propionate, and potassium…
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    » Medical Device

  • Global Spinal Implants Market 2014-2018

    rnrnitin
    16 Sep 2014 | 5:00 pm
    About Spinal Implants Spinal implants are devices that help preserve and restore the functions of the spine by managing spinal disorders. Spinal disorders can be degenerative, deformities, trauma, and tumors. Some of the spinal disorders are spondylolisthesis, scoliosis, disc herniation, and spinal stenosis. Spinal implants are composed of metals such as titanium, titanium-alloy, and stainless steel or bioabsorbable materials. These implants are designed in different shapes and sizes as per the requirement in patients of all age groups. TechNavio’s analysts forecast the Global Spinal…
  • Global Electrosurgical Devices Market 2014-2018

    rnrnitin
    16 Sep 2014 | 5:00 pm
    Electrosurgical devices are used in electrosurgery of tissues. The electrosurgical devices use high-frequency electric current to cut/remove, coagulate, and control bleeding. They are commonly used in many applications by the surgeons. During the process, heat is generated by the electrosurgical device, which is proportional to the resistance and diameter of the tissue. The two most commonly used electrosurgical modalities are monopolar and bipolar. In a monopolar electrosurgical device, the current flows from an output connection on the power unit to the active electrode, whereas in a…
  • Global Spectrum Analyzer Market 2014-2018

    rnrnitin
    16 Sep 2014 | 5:00 pm
    A spectrum analyzer is a type of test equipment that measures the amplitude of the input signal as a function of frequency within the specified frequency range of the instrument. It is primarily used to measure and analyze the power of the spectrum of signals on different parameters. It is used mainly in the spectrum analysis of various waveforms, the measurement of field strength, measurements on transmitted signals, and interference emission. Spectrum analyzer is largely used within the Electronics industry for analyzing the frequency spectrum of radio frequency (RF) and audio signals.
  • Global Orthopedic Biomaterials Market 2014-2018

    rnrnitin
    16 Sep 2014 | 5:00 pm
    Orthopedic biomaterial deals with the physical and chemical properties of the material that is implanted into the human body as constituents of devices. The material implanted is designed to perform specific biological functions by substituting or repairing the damaged tissues such as cartilage, bone, ligaments, and tendons. Bone and joint-related degenerative problems affect millions of people worldwide; this is one of the major causes for half of all chronic diseases in people aged above 50 globally. Diseases and conditions in orthopedic such as osteoporosis, arthritis, tumors, trauma, hip…
  • Global Laparoscopic Devices Market 2014-2018

    vyankatesh
    9 Sep 2014 | 5:00 pm
    Laparoscopy is a minimally invasive surgical technique performed with the assistance of a video camera and several thin instruments. The devices used to perform laparoscopic surgery are called laparoscopic devices. The benefits of laparoscopic procedures are less postoperative discomfort, quicker recovery, shorter hospital stays, and small external and internal scars. Laparoscopy is performed for surgeries related to the pancreas, liver, colon, and bile duct. TechNavio’s analysts forecast the Global Laparoscopic Device market to grow at a CAGR of 9.14 percent over the period 2013-2018.
 
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    Textile Product Market Research Reports

  • Global Cellulose Fibers Market 2014-2018

    vyankatesh
    9 Sep 2014 | 5:00 pm
    Cellulose fibers are obtained from plants or plant-based materials. Natural materials are dissolved to make cellulose fibers such as wood pulp or cellulose, which are then generated by extrusion and precipitation. These fibers are of two types: natural fibers and man-made fibers. Cellulose fibers are extensively used in the Clothing, Spun Yarn, and Fabric industries. The market is focusing on using cellulose fibers through renewable sources. TechNavio’s analysts forecast the Global Cellulose Fiber market to grow at a CAGR of 9.75 percent over the period 2013-2018. Covered in this Report…
  • 2014 Market Research Report on Global Bulletproof Vest Industry

    swapnil
    7 Sep 2014 | 5:00 pm
    This is a professional and depth research report on Global Bulletproof Vest industry. The report firstly introduced Bulletproof Vest basic information included Bulletproof Vest definition application industry chain structure industry overview; Then introduce North America (United States etc) Europe (United Kingdom Netherlands etc)  Rest of World (Asia Australia South America) Key players 2009-2014 Bulletproof Vest Capacity Production Price Cost Gross Production Value Gross Margin etc Data and information. And the report also listed North America Europe Rest of World regional 2009-2014…
  • Market Research Report on Global and Chinese Quartz fiber Industry, 2009-2019

    vyankatesh
    2 Aug 2014 | 5:00 pm
    Market Research Report on Global and Chinese Quartz fiber Industry, 2009-2019 is a professional and in-depth market survey on Global and Chinese Quartz fiber industry. The report firstly reviews the basic information of Quartz fiber including its classification, application and manufacturing technology; The report then explores global and China’s top manufacturers of Quartz fiber listing their product specification, capacity, Production value, and market share etc.; The report further analyzes quantitatively 2009-2014 global and China’s total market of Quartz fiber by calculation of main…
  • Market Research Report on Global and Chinese Anti-static fiber Industry, 2009-2019

    swapnil
    2 Aug 2014 | 5:00 pm
    Market Research Report on Global and Chinese Anti-static fiber Industry, 2009-2019 is a professional and in-depth market survey on Global and Chinese Anti-static fiber industry. The report firstly reviews the basic information of Anti-static fiber including its classification, application and manufacturing technology; The report then explores global and China’s top manufacturers of Anti-static fiber listing their product specification, capacity, Production value, and market share etc.; The report further analyzes quantitatively 2009-2014 global and China’s total market of…
  • Market Research Report on Global and Chinese Aramid paper Industry, 2009-2019

    swapnil
    2 Aug 2014 | 5:00 pm
    Market Research Report on Global and Chinese Aramid paper Industry, 2009-2019 is a professional and in-depth market survey on Global and Chinese Aramid paper industry. The report firstly reviews the basic information of Aramid paper including its classification, application and manufacturing technology; The report then explores global and China’s top manufacturers of Aramid paper listing their product specification, capacity, Production value, and market share etc.; The report further analyzes quantitatively 2009-2014 global and China’s total market of Aramid paper by calculation…
 
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    Signals and Systems Telecom Market Research Reports

  • The Mobile Healthcare (mHealth) Bible: 2015 - 2020

    11 Sep 2014 | 5:00 pm
    With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend.As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of mobile communications technology & devices to enhance access to healthcare information, improve distribution of routine and emergency health services and provide…
  • The HetNet Bible (Small Cells, Carrier WiFi, DAS & C-RAN): 2014 - 2020 - Opportunities, Challenges, Strategies, & Forecasts

    1 Sep 2014 | 5:00 pm
    Driven by in-building wireless coverage requirements and the growing influx of mobile broadband data traffic, a traditional macrocell based cellular network deployment is not deemed to be a sufficient solution to address the coverage and capacity needs of today’s wireless subscribers.Wireless carriers are thus exploring options to offload additional coverage and capacity to alternatives such as strategically deployed small cells and WiFi access points, which have so far been deployed by more than 200 global wireless carriers. Adding further to the heterogeneity are alternative…
  • The Wearable Technology Ecosystem: 2014 ? 2020 - Opportunities, Challenges, Strategies, Industry Verticals and Forecasts

    7 Aug 2014 | 5:00 pm
    While wearable technology has been utilized in vertical sectors such as the military and healthcare for many years, ongoing advances have triggered a major resurgence of the concept, particularly among the consumer community.Key enabling technologies including low cost sensors, wireless connectivity, active materials and energy have converged to make wearable technology mainstream. With the continued miniaturization of enabling technologies, wearable devices have hit the mass market in a diverse variety of form factors, ranging from glasses to even jewelry.Driven by the ability to…
  • The Wireless Network Infrastructure Bible: 2014 ? 2020 - Macrocell RAN, Small Cells, RRH, DAS, Cloud RAN, Carrier WiFi, Mobile Core & Backhaul

    22 Jun 2014 | 5:00 pm
    The term Wireless Network Infrastructure” has conventionally been associated with macrocell Radio Access Network (RAN) and mobile core network infrastructure, which SNS Research estimates to account for nearly $52 Billion in spending by the end of 2014.However, the scope of the term is expanding as wireless carriers increase their investments in Heterogeneous Network or HetNet infrastructure encompassing  WiFi, small cells, Distributed Antenna Systems (DAS), Remote Radio Heads (RRH) and the emerging Cloud RAN concept. Driven by the promise of added capacity and coverage with…
  • Middle East & Africa 2G, 3G & 4G Wireless Subscriptions, Spectrum Licensing, Ownership & Infrastructure Contracts Database: 2014 ? 2020

    12 Jun 2014 | 5:00 pm
    Covering over 70 countries and 270 wireless carriers in the Middle East & Africa region, the Middle East & Africa 2G, 3G & 4G Wireless Subscriptions, Spectrum Licensing, Ownership & Infrastructure Contracts Database: 2014 2020 database tracks mobile network subscriptions, penetration, spectrum licensing, mobile infrastructure contracts and network ownership data. The database is delivered as a Microsoft excel file.Contents: This product comprises the following databases delivered in a single excel file:Mobile Network Subscriptions DatabaseNumber of mobile network subscriptions…
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